Compare Act-On and Brandwatch Consumer Intelligence 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Enterprise (35.1% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansBrandwatch Consumer Intelligence
Star Rating
(715)4.4 out of 5
Market Segments
Enterprise (35.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in user experience, with a friendly interface that makes navigation easy. Users appreciate the platform's ability to surface and analyze online conversations effectively, highlighting its comprehensive database and innovative display of results.
- Users say that Act-On provides a seamless setup experience, with many praising its stress-free onboarding process. Recent feedback highlights the updated email builder, which is mobile-friendly and includes features like auto-tagging for analytics, making it a valuable tool for targeted marketing.
- Reviewers mention that Brandwatch Consumer Intelligence stands out for its powerful data analysis capabilities, allowing users to create refined queries easily with Boolean operators. This feature enhances the exploration of data, making it a preferred choice for those needing in-depth insights.
- According to verified reviews, Act-On is particularly appreciated for its automated engagement programs, which help users reach their target audience effectively. This functionality is a significant advantage for marketers looking to streamline their outreach efforts.
- Users highlight that while both platforms offer solid support, Act-On receives slightly higher marks for quality of support. Reviewers have noted the responsiveness and helpfulness of the customer service team, which can be crucial for users needing assistance during implementation.
- G2 reviewers indicate that Brandwatch Consumer Intelligence has a stronger market presence, which may provide users with more confidence in the platform's longevity and ongoing development. This is particularly appealing for enterprises looking for a reliable partner in their marketing intelligence efforts.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Brandwatch Consumer Intelligence
No pricing availableFree Trial
Act-On
No trial information availableBrandwatch Consumer Intelligence
No trial information availableRatings
Meets Requirements
8.2
893
8.4
584
Ease of Use
8.0
900
8.2
587
Ease of Setup
7.7
510
8.0
386
Ease of Admin
8.2
516
8.3
340
Quality of Support
8.7
859
8.6
551
Has the product been a good partner in doing business?
8.6
496
8.8
338
Product Direction (% positive)
8.1
884
9.1
557
Features by Category
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Social Analytics
Not enough data
8.4(won by default)
247
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
242
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
154
Not enough data
7.2(won by default)
168
Reports & Dashboards
Not enough data
8.1(won by default)
248
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
229
Not enough data
7.1(won by default)
114
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Media Channels
Not enough data
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Geographic Coverage
Not enough data
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Reporting
Not enough data
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Agentic AI - Media Monitoring
Not enough data
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Generative AI
Not enough data
7.1
54
Not enough data
7.4
56
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Data Analysis
Not enough data
7.8
90
Not enough data
8.9
117
Not enough data
8.7
112
Not enough data
8.7
113
Administration
Not enough data
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Agentic AI - Audience Intelligence Platforms
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.5
384
Not enough data
7.5
359
Not enough data
8.7
213
Not enough data
8.7
210
Not enough data
8.5
213
Not enough data
8.3
203
Agentic AI - Social Media Listening Tools
Not enough data
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.1
52
Data Management & Analysis
Not enough data
7.1
388
Not enough data
8.2
375
Not enough data
8.0
183
Not enough data
8.2
198
Brand Signals
Not enough data
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Brand Analytics
Not enough data
8.3
102
Not enough data
8.2
98
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Lead Intelligence
8.1
127
8.7
82
7.9
134
8.2
74
8.0
134
8.0
71
Lead Management
8.5
140
8.4
73
8.0
123
7.6
62
7.9
125
7.8
63
Marketing Campaigns
7.7
94
7.6
64
7.6
79
7.0
53
7.6
94
7.5
60
7.9
94
7.6
58
7.8
116
8.4
67
Data Availability - Marketing Account Intelligence
Not enough data
8.9
11
Data Accuracy - Marketing Account Intelligence
Not enough data
9.2
11
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Brandwatch Consumer Intelligence are categorized as Marketing Account Intelligence
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Visitor Identification, Transactional Email, and Marketing Automation
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Media Monitoring, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
29.3%
Public Relations and Communications
8.6%
Market Research
7.2%
Information Technology and Services
5.5%
Consulting
2.8%
Other
46.6%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
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