Compare Act-On and Bloomreach 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (49.5% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us 1 License Per Year
Act-On
Star Rating
(1,069)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansBloomreach
Star Rating
(763)4.6 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bloomreach excels in personalization capabilities, allowing users to tailor content and product recommendations based on real user behavior. This feature is highlighted as incredibly useful, making it easy to connect data with actionable insights, which enhances marketing effectiveness.
- Users say that Act-On provides a stress-free setup experience, with many praising the intuitive onboarding process. Reviewers appreciate the updated email builder, which is mobile-friendly and includes features like auto-tagging for analytics, making it a solid choice for those new to marketing automation.
- According to verified reviews, Bloomreach's quality of support stands out, with users rating it highly for responsiveness and helpfulness. This level of support is crucial for businesses looking to maximize their marketing efforts without facing significant roadblocks.
- Reviewers mention that while Act-On has strong features for automated engagement programs, it sometimes struggles to meet specific workflow needs, leading to configuration challenges. This can be a drawback for users with unique marketing processes.
- G2 reviewers highlight that Bloomreach's ease of use is a significant advantage, with a score that reflects its user-friendly interface. This makes it easier for teams to adopt and utilize the platform effectively, enhancing overall productivity.
- Users report that Act-On's email deliverability management is commendable, with features that help ensure messages reach their intended audience. However, Bloomreach also offers robust email capabilities, including powerful personalization, which can lead to higher engagement rates.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Bloomreach
Autonomous Marketing
Contact Us
1 License Per Year
AI-driven marketing automation with 251% ROI over a 3-year period
- Email marketing
- SMS and mobile marketing
- Ad optimization
Free Trial
Act-On
No trial information availableBloomreach
Free Trial is available
Ratings
Meets Requirements
8.2
897
8.9
622
Ease of Use
8.0
904
8.3
633
Ease of Setup
7.7
514
7.8
338
Ease of Admin
8.2
518
8.4
279
Quality of Support
8.7
863
9.2
618
Has the product been a good partner in doing business?
8.6
498
9.1
281
Product Direction (% positive)
8.1
886
9.2
595
Features by Category
Email Marketing
8.4
709
|
Verified
9.1
368
|
Verified
8.8
697
|
Verified
9.2
346
|
Verified
8.3
692
|
Verified
8.9
337
|
Verified
8.5
616
|
Verified
8.9
319
|
Verified
Online Marketing
7.9
641
|
Verified
7.7
254
|
Verified
7.8
540
|
Verified
8.6
319
|
Verified
7.9
518
|
Verified
8.9
347
|
Verified
7.9
603
|
Verified
8.4
316
|
Verified
7.8
519
|
Verified
7.9
208
Lead Management
8.1
580
|
Verified
8.8
273
|
Verified
8.0
560
|
Verified
8.5
293
|
Verified
8.4
626
|
Verified
9.2
338
|
Verified
8.2
591
|
Verified
8.2
224
|
Verified
8.2
575
|
Verified
8.4
238
|
Verified
8.1
572
|
Verified
8.8
299
|
Verified
8.0
515
|
Verified
8.2
246
|
Verified
8.0
535
|
Verified
8.5
247
|
Verified
Campaign Management
8.1
507
|
Verified
8.3
250
|
Verified
7.9
429
|
Verified
7.7
177
7.4
336
|
Verified
7.6
185
|
Verified
7.3
79
7.1
166
Social
6.9
306
|
Verified
7.2
150
7.1
373
|
Verified
7.4
154
7.0
317
|
Verified
7.4
169
|
Verified
7.6
97
|
Verified
7.2
154
|
Verified
6.8
233
|
Verified
7.7
186
|
Verified
Reporting & Analytics
7.9
649
|
Verified
8.6
339
|
Verified
7.7
576
|
Verified
8.4
287
|
Verified
7.1
411
|
Verified
8.2
255
|
Verified
6.9
355
|
Verified
8.2
263
|
Verified
7.3
389
|
Verified
7.1
157
Platform
7.6
377
|
Verified
8.6
252
|
Verified
7.8
338
|
Verified
8.6
232
|
Verified
8.3
398
|
Verified
8.7
258
|
Verified
7.8
206
|
Verified
8.4
200
|
Verified
7.1
204
|
Verified
8.4
218
|
Verified
8.3
392
|
Verified
8.8
248
|
Verified
7.7
259
|
Verified
8.0
186
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.5
21
Not enough data
7.2
20
Not enough data
7.0
19
Not enough data
7.1
18
Not enough data
7.3
19
Not enough data
7.3
20
Integration
8.2
395
|
Verified
8.5
259
|
Verified
7.8
308
|
Verified
8.4
251
|
Verified
7.4
282
|
Verified
7.8
212
|
Verified
Content
Not enough data
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Design
Not enough data
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Platform
Not enough data
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Channels
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Content Management
Not enough data
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Design & Development
Not enough data
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Templates
Not enough data
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Personalization
Not enough data
8.4
84
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
79
Not enough data
8.3
79
Not enough data
8.8
91
Not enough data
8.6
80
Multichannel
Not enough data
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Administration
Not enough data
9.1
91
Not enough data
8.4
98
Not enough data
8.8
87
Not enough data
8.3
85
Agentic AI - E-Commerce Personalization
Not enough data
8.3
5
Not enough data
8.3
5
Campaigns
Not enough data
9.0
76
Not enough data
9.2
80
Not enough data
9.0
75
Not enough data
9.2
86
Not enough data
9.2
80
Analytics
Not enough data
8.7
86
Not enough data
8.5
80
Optimization
Not enough data
9.2
83
Not enough data
8.9
81
Not enough data
8.6
67
Not enough data
8.6
72
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.2
55
Not enough data
9.4
54
Targeting
Not enough data
9.2
50
Not enough data
8.9
50
Triggered Content
Not enough data
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Personalized Content
Not enough data
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.8
51
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
52
Not enough data
7.6
43
SMS Platform
Not enough data
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.6
215
|
Verified
Not enough data
8.7
207
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
206
|
Verified
Intelligence
Not enough data
8.5
218
|
Verified
Not enough data
7.8
177
|
Verified
Not enough data
8.0
180
|
Verified
Merchandising
Not enough data
8.5
24
Not enough data
8.5
25
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Analytics
Not enough data
8.9
24
Not enough data
8.9
22
Administration
Not enough data
8.7
24
Not enough data
9.1
28
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Publishing
Not enough data
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Development
Not enough data
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Analytics
Not enough data
8.7
20
Not enough data
8.2
21
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
Not enough data
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
Not enough data
8.8
32
Not enough data
8.8
33
Not enough data
9.0
31
Not enough data
8.9
30
Product Discovery
Not enough data
8.6
30
Not enough data
9.0
33
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
35
Integration
Not enough data
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Not enough data
7.6
43
Not enough data
7.5
40
Management
Not enough data
8.2
48
Not enough data
8.5
47
Integration Options
Not enough data
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Computing
Not enough data
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Experimental Design
Not enough data
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Analytics
Not enough data
8.3
116
Not enough data
7.5
98
Agentic AI - A/B Testing
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Conversational AI - Conversational Commerce Platforms
Not enough data
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
6.8
10
Not enough data
7.1
11
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
7.0
10
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
7.6
39
Not enough data
8.4
49
Not enough data
7.5
35
Not enough data
8.4
42
Campaigns
Not enough data
7.6
37
Not enough data
8.7
43
Not enough data
8.1
39
Not enough data
7.8
32
Not enough data
9.5
43
Not enough data
9.1
43
Engagement
Not enough data
8.5
40
Platform
Not enough data
8.3
35
Not enough data
8.2
35
Not enough data
8.1
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Bloomreach are categorized as Marketing Automation
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Search, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Digital Experience Platforms (DXP), Conversational Marketing, Headless CMS, Customer Data Platform (CDP), E-Commerce Data Integration, A/B Testing, E-Merchandising, Cross-Channel Advertising, Enterprise Search Software, Mobile Marketing, Web Content Management, and RCS Business Messaging
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Retail
20.0%
Apparel & Fashion
8.7%
Marketing and Advertising
8.6%
Financial Services
5.4%
Leisure, Travel & Tourism
4.6%
Other
52.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
What is Bloomreach used for?
2 Comments
Official Response from Bloomreach
Bloomreach is used by marketing and merchandising teams for e-commerce personalization. Its solutions include marketing automation, e-commerce search and...Read more
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