Compare Act-On and Birdeye 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (48.3% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us
Act-On
Star Rating
(1,069)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansBirdeye
Star Rating
(4,034)4.7 out of 5
Market Segments
Small-Business (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On is particularly user-friendly, making it a great choice for marketers who may not be tech-savvy. Users appreciate its intuitive design, which allows for effective email marketing and lead management without a steep learning curve.
- Users say that Birdeye excels in consolidating online reviews, providing a comprehensive platform that helps businesses manage their reputation effectively. Reviewers highlight the convenience of having all reviews in one place, which significantly enhances their ability to respond to customer feedback.
- According to verified reviews, Act-On's customer support is highly praised, with users noting the absence of hidden costs and the helpfulness of the support team. This level of service contributes to a positive overall experience for users navigating the software.
- Reviewers mention that Birdeye has a strong impact on improving online reputation quickly, with many users reporting significant enhancements in their brand image shortly after implementation. This feature is particularly beneficial for small businesses looking to establish a solid online presence.
- G2 reviewers highlight that while Act-On is effective for lead capture and email automation, some users feel it may not fully meet their specific workflow needs, indicating potential configuration challenges that could affect usability for more complex marketing strategies.
- Users report that Birdeye's ease of setup and administration is a standout feature, with many finding the onboarding process straightforward and efficient. This ease of use is a significant advantage for small businesses that may lack dedicated IT resources.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Birdeye
Starter
Contact Us
Improve reputation and rank at the top of local search.
- https://birdeye.com/pricing/
- Reviews AI
- Listings AI
Free Trial
Act-On
No trial information availableBirdeye
Free Trial is available
Ratings
Meets Requirements
8.2
897
9.3
3,467
Ease of Use
8.0
904
9.3
3,523
Ease of Setup
7.7
514
9.1
2,579
Ease of Admin
8.2
518
9.2
2,117
Quality of Support
8.7
863
9.4
3,301
Has the product been a good partner in doing business?
8.6
498
9.4
2,119
Product Direction (% positive)
8.1
886
9.4
3,409
Features by Category
Email Marketing
8.4
709
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
616
|
Verified
Not enough data
Online Marketing
7.9
641
|
Verified
Not enough data
7.8
540
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
626
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
535
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
429
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
649
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
338
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Messenger
Not enough data
8.8
384
|
Verified
Not enough data
8.5
384
|
Verified
Not enough data
8.8
388
|
Verified
Not enough data
8.9
383
|
Verified
Channels
Not enough data
8.9
402
|
Verified
Not enough data
8.9
390
|
Verified
Not enough data
9.0
401
|
Verified
Not enough data
8.1
324
|
Verified
Not enough data
8.3
316
|
Verified
Customers
Not enough data
8.9
389
|
Verified
Not enough data
8.7
378
Not enough data
9.0
387
|
Verified
Not enough data
8.7
372
|
Verified
Not enough data
8.6
353
Agentic AI - Conversational Marketing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
30
Not enough data
8.4
29
Not enough data
8.4
30
Not enough data
Feature Not Available
Not enough data
8.7
31
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.0
270
Not enough data
9.1
270
Not enough data
8.7
243
Not enough data
9.1
280
Not enough data
Feature Not Available
Not enough data
8.8
241
Not enough data
8.9
254
Not enough data
Feature Not Available
SMS Platform
Not enough data
9.0
259
Not enough data
9.0
259
Not enough data
8.5
201
Not enough data
8.3
203
Not enough data
8.2
186
Not enough data
8.5
201
Agentic AI - SMS Marketing
Not enough data
7.5
37
Not enough data
7.6
38
Not enough data
7.8
37
Not enough data
7.6
36
Not enough data
7.6
36
Not enough data
7.7
37
Listing Management
Not enough data
8.9
455
|
Verified
Not enough data
8.8
424
|
Verified
Not enough data
8.6
383
Not enough data
8.8
447
|
Verified
Performance
Not enough data
8.9
497
|
Verified
Not enough data
9.1
505
|
Verified
Payment Processing
Not enough data
8.9
41
Not enough data
9.1
42
Not enough data
9.4
42
Not enough data
8.8
38
Administration
Not enough data
8.8
39
Not enough data
8.5
37
Not enough data
8.3
40
Not enough data
8.0
35
Not enough data
8.5
36
Not enough data
8.6
36
Not enough data
8.5
36
Payment Options
Not enough data
7.6
36
Not enough data
9.0
41
Security
Not enough data
8.5
35
Platform
Not enough data
8.5
36
Not enough data
8.4
37
Local Search Optimization
Not enough data
8.6
213
Not enough data
9.1
373
|
Verified
Not enough data
9.2
382
|
Verified
Not enough data
9.4
402
|
Verified
Not enough data
8.8
356
Not enough data
9.1
388
|
Verified
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
SEO Auditing & Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
Not enough data
8.6(won by default)
419
Not enough data
8.4(won by default)
412
Not enough data
8.7(won by default)
421
Not enough data
8.4(won by default)
401
Not enough data
8.8(won by default)
412
Not enough data
8.5(won by default)
411
Social Management
Not enough data
8.7(won by default)
474
Not enough data
9.0(won by default)
494
Not enough data
8.5(won by default)
446
Not enough data
8.9(won by default)
468
Not enough data
7.9(won by default)
430
Not enough data
8.3(won by default)
428
Not enough data
8.4(won by default)
383
Agentic AI - Social Media Management
Not enough data
8.0(won by default)
92
Not enough data
8.1(won by default)
90
Not enough data
7.9(won by default)
100
Not enough data
8.2(won by default)
93
Not enough data
8.1(won by default)
91
Not enough data
8.3(won by default)
92
Not enough data
8.4(won by default)
94
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.7
492
Not enough data
8.9
486
Not enough data
8.7
464
Not enough data
8.0
414
Customization
Not enough data
8.5
421
Not enough data
8.2
404
Not enough data
8.6
431
Not enough data
8.4
412
Generative AI
Not enough data
8.7
355
Not enough data
8.7
355
Agentic AI - Experience Management
Not enough data
7.9
56
Not enough data
8.2
56
Not enough data
8.2
55
Not enough data
8.2
55
Responses
Not enough data
9.4
14
Not enough data
9.3
15
Not enough data
8.6
14
Automation - AI Agents
Not enough data
8.3
12
Not enough data
8.8
14
Not enough data
8.9
12
Not enough data
8.9
12
Not enough data
9.2
12
Platform
Not enough data
9.2
13
Not enough data
9.3
12
Not enough data
9.0
13
Autonomy - AI Agents
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
8.5
12
Not enough data
8.2
12
Generative AI
Not enough data
8.8
17
Not enough data
9.0
13
Patient-Centered Functions
Not enough data
9.0
212
Not enough data
9.3
215
Not enough data
8.0
190
Not enough data
8.8
210
Not enough data
7.8
187
Operations
Not enough data
8.8
213
Not enough data
8.6
202
Not enough data
8.2
205
Not enough data
8.8
200
Not enough data
9.0
205
Not enough data
8.0
194
Not enough data
7.9
188
Generative AI
Not enough data
Feature Not Available
Responses
Not enough data
8.8
234
Not enough data
8.7
232
Not enough data
8.7
223
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
9.0
239
Not enough data
8.8
226
Not enough data
8.9
236
Not enough data
8.9
228
Not enough data
Feature Not Available
Not enough data
8.8
223
Not enough data
8.9
236
Generative AI
Not enough data
8.4
158
Not enough data
8.7
150
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Feedback Management
Not enough data
8.7
518
Not enough data
Feature Not Available
Not enough data
9.0
603
Feedback Analysis
Not enough data
8.7
524
Not enough data
8.8
530
Not enough data
8.6
519
Feedback Sources
Not enough data
9.5
684
Not enough data
9.1
585
Not enough data
Feature Not Available
Not enough data
9.0
548
Generative AI
Not enough data
8.7
426
Not enough data
8.8
419
Conversational Platform
Not enough data
8.8
388
Not enough data
Feature Not Available
Not enough data
8.8
343
Not enough data
8.9
314
Support Automation
Not enough data
8.7
333
Not enough data
8.7
341
Not enough data
8.8
334
Not enough data
8.6
300
Generative AI
Not enough data
8.4
237
Not enough data
8.4
235
Generative AI
Not enough data
8.6
183
Not enough data
8.6
180
Not enough data
8.1
171
Communication
Not enough data
9.0
357
|
Verified
Not enough data
9.1
383
|
Verified
Not enough data
8.6
267
Not enough data
9.2
358
|
Verified
Not enough data
8.4
244
Internal Use
Not enough data
8.8
503
|
Verified
Not enough data
9.0
350
|
Verified
Not enough data
8.7
269
Not enough data
8.8
273
Not enough data
9.2
335
|
Verified
Not enough data
8.6
270
Content Generation - AI Content Creation Platforms
Not enough data
7.7
25
Not enough data
8.1
24
Not enough data
8.5
24
Management - AI Content Creation Platforms
Not enough data
7.9
22
Not enough data
8.6
24
Not enough data
8.6
24
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
8.6
49
Not enough data
8.4
49
Not enough data
8.6
49
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Consumer Intelligence
Not enough data
9.3
1988
|
Verified
Not enough data
8.6
1432
|
Verified
Not enough data
8.8
1625
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.8
1634
|
Verified
Not enough data
9.2
2002
|
Verified
Media Monitoring
Not enough data
8.7
1640
|
Verified
Not enough data
8.7
1494
|
Verified
Not enough data
8.4
1271
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Agentic AI - Online Reputation Management
Not enough data
8.1
310
Not enough data
8.0
289
Not enough data
8.2
330
Not enough data
8.2
292
Not enough data
8.1
296
Not enough data
8.1
289
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.3
7
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
8.6
7
Not enough data
8.1
7
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.3
7
Not enough data
8.9
9
Not enough data
8.1
6
Not enough data
9.2
8
Automation
Not enough data
8.2
10
Not enough data
9.4
8
Not enough data
7.9
7
Autonomy
Not enough data
7.9
7
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Birdeye are categorized as Marketing Automation
Unique Categories
Birdeye is categorized as Online Reputation Management, SEO Tools, Chatbots, Social Media Suites, AI Agents For Business Operations, Answer Engine Optimization (AEO), Multi-Location Marketing Platforms, Local Listing Management, Local SEO, AI Content Creation Platforms, AI Customer Support Agents, Feedback Analytics, Experience Management, Payment Processing, Conversational Support, SMS Marketing, Patient Engagement, Customer Advocacy, Conversational Marketing, Social Media Management, and Live Chat
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Birdeye
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Hospital & Health Care
9.8%
Real Estate
9.5%
Construction
7.3%
Marketing and Advertising
6.4%
Medical Practice
6.1%
Other
60.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
How do you delete a review you post on this site?
7 Comments
JC
Hi Kurt, to delete a G2 review, you can contact G2 support or log into your G2 profile. If you're referencing a review you left on a Birdeye site, feel free...Read more
What is BirdEye?
4 Comments
JS
It’s an Online Reputation and Social Media Management Platform.Read more
Are BirdEye reviews fake?
2 Comments
BW
Birdeye reviews are not fake. They aggregate reviews across the web from various sources such as Facebook and Google. Reviews can also be directly posted to...Read more
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