Introducing G2.ai, the future of software buying.Try now
Compare Act-On and BenchmarkONE 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Metadata.io
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
IPinfo
Visit Website
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (79.5% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$0.00
Act-On
Star Rating
(1,054)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansBenchmarkONE
Star Rating
(188)4.5 out of 5
Market Segments
Small-Business (79.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in Contact & Account Management with a score of 9.2, while BenchmarkONE offers a solid performance in Lead Management with a score of 9.0, indicating that Act-On may be better suited for businesses focused on managing customer relationships effectively.
- Reviewers mention that BenchmarkONE shines in Email Marketing, particularly in Automated Email Responses with a score of 9.3, compared to Act-On's score of 8.5, suggesting that BenchmarkONE may provide a more robust solution for automated communication.
- G2 users highlight that BenchmarkONE's Quality of Support is rated at 9.2, significantly higher than Act-On's 8.6, indicating that users may find more reliable assistance and resources when using BenchmarkONE.
- Users on G2 report that Act-On's Campaign Management capabilities score 8.9, while BenchmarkONE leads with a score of 9.2, suggesting that BenchmarkONE may offer more effective tools for managing marketing campaigns.
- Reviewers say that Act-On's Ease of Setup is rated at 7.7, which is lower than BenchmarkONE's 8.6, indicating that users may find BenchmarkONE easier to implement and start using effectively.
- Users report that Act-On's Dynamic Segmentation feature scores 7.7, while BenchmarkONE's is rated higher at 9.0, suggesting that BenchmarkONE may provide more advanced capabilities for segmenting audiences based on behavior and preferences.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
BenchmarkONE
Free Forever
$0.00
Unlimited Users, 250 Contacts, 500 Emails per month
- Contact Management
- Email Marketing
- Marketing Automation
Free Trial
Act-On
No trial information availableBenchmarkONE
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.5
157
Ease of Use
8.0
898
8.7
158
Ease of Setup
7.7
508
8.6
103
Ease of Admin
8.2
516
9.0
105
Quality of Support
8.7
857
9.2
155
Has the product been a good partner in doing business?
8.6
496
9.3
105
Product Direction (% positive)
8.1
882
8.8
154
Features by Category
Sales Force Automation
Not enough data
9.2
28
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
26
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
9.2
6
Marketing Automation
Not enough data
9.1
28
|
Verified
Not enough data
8.9
27
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.0
18
|
Verified
Customer Support
Not enough data
8.6
7
Not enough data
9.4
8
Not enough data
8.8
8
Not enough data
9.2
6
Not enough data
9.4
6
Reporting & Analytics
Not enough data
8.1
24
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.2
15
|
Verified
Mobile & Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
5
Platform
Not enough data
8.8
14
|
Verified
Not enough data
8.3
14
|
Verified
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
9.0
15
|
Verified
Not enough data
Not enough data
Integration
Not enough data
9.2
15
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.4
707
|
Verified
9.1
60
|
Verified
8.8
697
|
Verified
9.0
59
|
Verified
8.3
692
|
Verified
8.7
58
|
Verified
8.5
615
|
Verified
9.3
54
|
Verified
Online Marketing
7.9
640
|
Verified
8.3
42
|
Verified
7.8
539
|
Verified
9.0
16
7.9
518
|
Verified
8.6
7
7.9
603
|
Verified
8.1
43
|
Verified
7.8
519
|
Verified
8.3
11
Lead Management
8.1
579
|
Verified
9.0
53
|
Verified
8.0
560
|
Verified
8.8
51
|
Verified
8.4
625
|
Verified
9.1
52
|
Verified
8.2
590
|
Verified
9.0
53
|
Verified
8.2
575
|
Verified
9.0
52
|
Verified
8.1
572
|
Verified
8.7
45
|
Verified
8.0
514
|
Verified
8.9
49
|
Verified
8.0
533
|
Verified
8.8
44
|
Verified
Campaign Management
8.1
507
|
Verified
9.2
16
7.9
428
|
Verified
8.8
28
|
Verified
7.4
336
|
Verified
8.3
7
7.3
79
7.4
7
Social
6.9
306
|
Verified
7.4
9
7.1
373
|
Verified
8.9
9
7.0
317
|
Verified
8.0
9
7.6
97
|
Verified
7.8
9
6.8
233
|
Verified
7.9
8
Reporting & Analytics
7.9
648
|
Verified
8.0
53
|
Verified
7.7
576
|
Verified
7.7
40
|
Verified
7.1
411
|
Verified
7.3
29
|
Verified
6.9
355
|
Verified
7.2
29
|
Verified
7.3
389
|
Verified
6.3
10
Platform
7.6
377
|
Verified
8.2
29
|
Verified
7.8
337
|
Verified
8.5
27
|
Verified
8.3
398
|
Verified
9.4
8
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
9.1
34
|
Verified
7.7
259
|
Verified
8.8
7
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
8.4
33
|
Verified
7.8
307
|
Verified
8.0
19
|
Verified
7.4
282
|
Verified
8.0
10
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and BenchmarkONE are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BenchmarkONE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
18.8%
Computer Software
8.0%
Information Technology and Services
6.8%
Management Consulting
5.7%
Health, Wellness and Fitness
4.5%
Other
56.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
BenchmarkONE has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
