# Act-On vs Agentforce Sales (formerly Salesforce Sales Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agentforce Sales excels in automating administrative tasks, significantly reducing the mental load for users. Features like automated follow-ups and real-time insights into customer data allow for personalized outreach at scale, making it a favorite among sales teams.
- **Users say** that Act-On shines in its customization capabilities, particularly for specific industries like education. Reviewers appreciate the ability to tailor ads based on detailed demographic information, which enhances their marketing efforts and engagement with potential clients.
- **According to verified reviews** , Agentforce Sales boasts a higher overall satisfaction score, reflecting its robust functionality and user-friendly interface. Users highlight the integration of AI into workflows, which helps maintain momentum in sales processes by suggesting smart next actions.
- **Reviewers mention** that while Act-On provides excellent support, including regular webinars and client success hours, it faces challenges in user experience compared to Agentforce Sales. Some users feel that the platform could benefit from more intuitive navigation and streamlined processes.
- **G2 reviewers highlight** that Agentforce Sales offers superior lead management features, with users praising its ability to automatically log call outcomes and update opportunity stages. This level of automation is seen as a game changer for sales representatives looking to optimize their time.
- **Users report** that Act-On's integration with Microsoft Dynamics is a standout feature, especially for those who have switched from other platforms. This seamless integration is crucial for users who prioritize compatibility with existing systems, although they note that the overall user experience could be improved.



| | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,069 | 25,784 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Mid-Market (46.0% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | $25.00 1 User Per Month | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### Agentforce Sales (formerly Salesforce Sales Cloud)

Pros:
- Ease of Use (3658 reviews)
- Features (3167 reviews)

Cons:
- Learning Curve (1831 reviews)
- Limitations (1412 reviews)

---
## Ratings Comparison
| Rating | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 8.8 (14180 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 8.2 (18177 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 7.8 (9114 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 7.9 (4494 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 8.1 (12380 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.4 (4460 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 8.3 (13802 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Agentforce Sales (formerly Salesforce Sales Cloud)

#### Entry-Level Pricing

Plan: Starter Edition

Price: $25.00 1 User Per Month

Description: Out-of-the-box CRM for up to 10 users

Key Features:
- Automatic data capture
- Lead Management
- Opportunity Management

[Browse all 4 editions](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.2/10 | 11151 |

#### Sales Force Automation

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.8 (9628 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.3 (6403 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.7 (9349 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.3 (9556 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 8.0 (7328 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.2 (7627 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 8.0 (6768 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 8.1 (6669 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.3 (7421 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.0 (6682 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.1 (7002 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.5 (8141 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 7.9 (5430 reviews) | 

#### Customer Support

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Case Management** | Not enough data | 8.3 (6840 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 8.1 (6388 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.2 (6794 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 8.0 (5500 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.2 (5990 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 8.5 (9046 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.5 (9208 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.2 (7484 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 7.9 (5631 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 7.8 (5248 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (6111 reviews) ✓ Verified | 

#### Platform

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customization** | Not enough data | 8.5 (3695 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.5 (3698 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.6 (3649 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.4 (2907 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 8.5 (3189 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Not enough data | 8.1 (3207 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.7 (3686 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.1 (3033 reviews) | 

#### Integration

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.5 (2616 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.5 (3109 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.5 (2922 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.6 (900 reviews) | 

#### Agentic AI - CRM

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (294 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (254 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (274 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (239 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (244 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (265 reviews) | 
| **Decision Making** | Not enough data | 8.3 (262 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Email Marketing

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 

#### Social

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Reports

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Administration

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 46 |

#### Cartography

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Map Design** | Not enough data | 8.7 (36 reviews) | 
| **Vector Mapping ** | Not enough data | 8.4 (32 reviews) | 
| **Data Visualization** | Not enough data | 8.6 (36 reviews) | 
| **Overlaying** | Not enough data | 8.4 (36 reviews) | 

#### Analysis

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Predictive Analysis** | Not enough data | 8.3 (29 reviews) | 
| **Distance Analysis ** | Not enough data | 8.5 (36 reviews) | 
| **Spatial Analysis** | Not enough data | 8.4 (32 reviews) | 
| **Data Stream** | Not enough data | 8.4 (31 reviews) | 

#### Reporting

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.7 (30 reviews) | 
| **WYSIWYG Design** | Not enough data | 8.3 (25 reviews) | 
| **API Integrations** | Not enough data | 8.6 (23 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.9/10 | 425 |

#### Lead Facilitation

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.6 (273 reviews) | 
| **Lead Qualification** | Not enough data | 8.8 (298 reviews) | 
| **Lead Follow-up** | Not enough data | 8.8 (321 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.7 (293 reviews) | 

#### Organization

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 9.0 (356 reviews) | 
| **Data Entry** | Not enough data | 8.8 (349 reviews) | 
| **Integrations / APIs** | Not enough data | 8.8 (343 reviews) | 

#### Performance Analysis

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Coaching ** | Not enough data | 8.4 (287 reviews) | 
| **Peformance Tracking** | Not enough data | 8.8 (311 reviews) | 

#### Sales Analysis

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.5 (285 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.8 (303 reviews) | 

#### Generative AI

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (125 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (125 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (32 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (28 reviews) | 
| **Adaptive Learning** | Not enough data | 9.1 (27 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.3 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 9.1 (28 reviews) | 
| **Decision Making** | Not enough data | 9.3 (30 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.3/10 | 618 |

#### Integrated Workflows

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Task Management** | Not enough data | 8.7 (522 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.5 (511 reviews) | 
| **Calls and Voice** | Not enough data | 8.1 (466 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.1 (460 reviews) | 
| **CRM Integration** | Not enough data | 8.9 (525 reviews) | 
| **Calendar** | Not enough data | 8.4 (468 reviews) | 
| **Shared Records** | Not enough data | 8.6 (481 reviews) | 

#### Repeatability and Reportability

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Content Management** | Not enough data | 8.4 (482 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (501 reviews) | 
| **Workflow Performance** | Not enough data | 8.7 (498 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.3 (482 reviews) | 
| **Gamification** | Not enough data | 7.8 (415 reviews) | 

#### AI and Automation

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.5 (462 reviews) | 
| **Lead Scoring** | Not enough data | 8.4 (470 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.3 (427 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.0 (431 reviews) | 
| **Machine Learning** | Not enough data | 7.8 (415 reviews) | 

#### Generative AI

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (269 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (88 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (89 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (87 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (88 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (88 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (88 reviews) | 
| **Decision Making** | Not enough data | 8.5 (88 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.9/10 | 184 |

#### Call Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Call Recording** | Not enough data | 8.7 (133 reviews) | 
| **Machine Learning** | Not enough data | 8.6 (137 reviews) | 
| **Call Analysis** | Not enough data | 8.7 (133 reviews) | 
| **Lead Qualification** | Not enough data | 8.9 (134 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.7 (142 reviews) | 
| **Speech-to-Text** | Not enough data | 8.7 (126 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.3 (60 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.8 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 9.2 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (15 reviews) | 
| **Decision Making** | Not enough data | 9.1 (15 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.4/10 | 82 |

#### Revenue Sourcing and Forecasting

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Revenue History** | Not enough data | 8.7 (66 reviews) | 
| **Pipeline Management** | Not enough data | 8.6 (69 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.9 (69 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.5 (63 reviews) | 
| **Data Segmentation** | Not enough data | 8.5 (66 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.4 (58 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.2 (58 reviews) | 

#### CRM Data Enrichment

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Calendar Sync** | Not enough data | 8.1 (64 reviews) | 
| **Email Activity Capture** | Not enough data | 8.4 (62 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.2 (59 reviews) | 
| **Marketing Leads** | Not enough data | 8.2 (65 reviews) | 
| **Contact Capture** | Not enough data | 8.5 (56 reviews) | 

#### Account Management

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.3 (63 reviews) | 
| **Account optimization** | Not enough data | 8.1 (63 reviews) | 
| **Historical Patterns** | Not enough data | 8.1 (60 reviews) | 
| **Rep Performance** | Not enough data | 8.2 (59 reviews) | 
| **Account Engagement** | Not enough data | 8.7 (56 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.4 (56 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (21 reviews) | 
| **Decision Making** | Not enough data | 8.3 (23 reviews) | 

### Field Sales

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.7/10 | 40 |

#### Territory Mapping

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Custom Territory Mapping** | Not enough data | 8.8 (32 reviews) | 
| **Strategic Selling** | Not enough data | 8.6 (30 reviews) | 
| **Automatic Rep Assignment** | Not enough data | 8.5 (30 reviews) | 

#### Route Planning

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Priority** | Not enough data | 9.0 (29 reviews) | 
| **Optimized Sales Routes** | Not enough data | 9.0 (31 reviews) | 
| **Map Directions** | Not enough data | 9.2 (32 reviews) | 

#### Sales Performance Management

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Gamification** | Not enough data | 8.3 (27 reviews) | 
| **Performance Dashboards** | Not enough data | 8.4 (30 reviews) | 
| **Sales Rep Tracker** | Not enough data | 9.0 (30 reviews) | 

#### Presentation and Forms

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Video and Interactive Media** | Not enough data | 8.1 (26 reviews) | 
| **Digital Contracts** | Not enough data | 8.3 (29 reviews) | 
| **E-signature** | Not enough data | 8.6 (29 reviews) | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.3/10 | 180 |

#### Integrations

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.1 (157 reviews) | 
| **Email Integration** | Not enough data | 8.5 (159 reviews) | 
| **Zoom Integration** | Not enough data | 8.1 (158 reviews) | 
| **Google Meet Integration** | Not enough data | 8.1 (157 reviews) | 
| **Salesforce Integration** | Not enough data | 8.8 (160 reviews) | 

#### Branding & Customizatio

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.1 (152 reviews) | 
| **Personalized Links** | Not enough data | 8.2 (156 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.3 (155 reviews) | 

#### Automatic Rules & Configurations

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.4 (156 reviews) | 
| **Automatic Updates** | Not enough data | 8.3 (156 reviews) | 
| **Buffer Times** | Not enough data | 8.0 (158 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (33 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (34 reviews) | 

### Sales Planning

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 196 |

#### Sales Performance Features - Sales Planning

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Account Scoring** | Not enough data | 8.5 (173 reviews) | 
| **Revenue Planning** | Not enough data | 8.5 (162 reviews) | 
| **Account Segmentation** | Not enough data | 8.5 (167 reviews) | 
| **Sales Performance** | Not enough data | 8.6 (169 reviews) | 
| **Sales Forecasting** | Not enough data | 8.7 (171 reviews) | 
| **Integrations** | Not enough data | 8.8 (166 reviews) | 
| **Scenario Modeling** | Not enough data | 8.2 (162 reviews) | 

#### Territory Management - Sales Planning

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Territory Management** | Not enough data | 8.6 (164 reviews) | 
| **Territory Planning** | Not enough data | 8.5 (170 reviews) | 

#### Quota & Capacity Management - Sales Planning

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Quota Management** | Not enough data | 8.4 (166 reviews) | 
| **Capacity Management** | Not enough data | 8.4 (174 reviews) | 
| **Quota Planning** | Not enough data | 8.4 (166 reviews) | 

#### Agentic AI - Sales Planning

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (56 reviews) | 
| **Multi-step Planning** | Not enough data | 8.6 (55 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 516 |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (57 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (56 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (57 reviews) | 
| **Decision Making** | Not enough data | 8.2 (58 reviews) | 

#### Attribution

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | 8.9 (455 reviews) | 
| **Lead Assignment** | 7.4 (24 reviews) | 8.9 (461 reviews) | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | 8.6 (436 reviews) | 

#### Discovery

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | 8.9 (465 reviews) | 
| **Scoring/Ranking** | 8.1 (32 reviews) | 8.6 (455 reviews) | 
| **Lead Context** | 7.4 (24 reviews) | 8.6 (432 reviews) | 

#### Management

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | 8.5 (420 reviews) | 
| **Workflow** | 6.9 (22 reviews) | 8.7 (441 reviews) | 

#### Platform

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | 8.6 (431 reviews) | 
| **Analysis** | 7.4 (29 reviews) | 8.6 (432 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 685 |

#### Agentic AI - Sales Performance Management

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.7 (69 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (70 reviews) | 

#### Incentives

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Badges** | Not enough data | 8.2 (433 reviews) | 
| **Triggers** | Not enough data | 8.4 (496 reviews) | 
| **Commission Calculator** | Not enough data | 8.0 (430 reviews) | 
| **Leaderboards** | Not enough data | 8.6 (508 reviews) | 

#### Personalization

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Profiles** | Not enough data | 8.6 (478 reviews) | 
| **Custom Reports** | Not enough data | 8.8 (556 reviews) | 
| **Dashboards** | Not enough data | 8.9 (589 reviews) | 
| **Goal Setting** | Not enough data | 8.6 (532 reviews) | 

#### Administrative

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Integration** | Not enough data | 8.7 (559 reviews) | 
| **Employee Structure** | Not enough data | 8.5 (522 reviews) | 
| **Behavior Monitoring** | Not enough data | 8.4 (503 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.4/10 | 715 |

#### Agentic AI - Email Tracking

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (62 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (60 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (60 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (60 reviews) | 
| **Decision Making** | Not enough data | 8.4 (63 reviews) | 

#### Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Open Rates** | Not enough data | 8.3 (569 reviews) | 
| **Link Activity** | Not enough data | 8.4 (576 reviews) | 
| **Attachment Activity** | Not enough data | 8.3 (590 reviews) | 

#### Customizations

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.7 (623 reviews) | 
| **Email Scheduling** | Not enough data | 8.5 (592 reviews) | 
| **Notifications** | Not enough data | 8.6 (625 reviews) | 
| **Email Categorization** | Not enough data | 8.4 (570 reviews) | 
| **Templates** | Not enough data | 8.4 (598 reviews) | 

#### Generative AI

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (289 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 1199 |

#### Agentic AI - Sales Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (78 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (79 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (78 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (77 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (78 reviews) | 

#### Data Sourcing

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.5 (967 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.7 (997 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.4 (899 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.7 (1028 reviews) | 
| **Data Segmentation** | Not enough data | 8.6 (959 reviews) | 

#### Predictive Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.4 (944 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.6 (959 reviews) | 
| **Risk Analysis** | Not enough data | 8.1 (852 reviews) | 
| **Live Forecasting** | Not enough data | 8.3 (893 reviews) | 

#### Sales Management

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.7 (983 reviews) | 
| **Sales Gamification** | Not enough data | 8.1 (854 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (977 reviews) | 
| **Activity Tracking** | Not enough data | 8.8 (1046 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.7/10 | 222 |

#### Agentic AI - Outbound Call Tracking

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (38 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (39 reviews) | 

#### Calling

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Record Calls** | Not enough data | 8.5 (185 reviews) | 
| **Generate Location** | Not enough data | 8.4 (176 reviews) | 
| **Call Types** | Not enough data | 8.7 (185 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (183 reviews) | 
| **Auto Dialer** | Not enough data | 8.6 (44 reviews) | 

#### Contacts

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Personalization** | Not enough data | 8.8 (176 reviews) | 
| **Information Locater** | Not enough data | 8.7 (179 reviews) | 
| **Record Prospect Data** | Not enough data | 8.7 (181 reviews) | 

#### Insights

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Notes** | Not enough data | 9.1 (189 reviews) | 
| **Daily Summary** | Not enough data | 8.9 (182 reviews) | 
| **Automated Voicemails** | Not enough data | 8.3 (178 reviews) | 
| **Automated Emails** | Not enough data | 8.5 (188 reviews) | 
| **Sorts Prospects** | Not enough data | 8.4 (182 reviews) | 
| **Automated Note Taking** | Not enough data | 8.7 (38 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.7/10 | 310 |

#### Agentic AI - Sales Coaching

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 9.0 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 9.1 (20 reviews) | 
| **Decision Making** | Not enough data | 9.2 (20 reviews) | 

#### Training

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.8 (255 reviews) | 
| **Coaching Materials** | Not enough data | 8.8 (247 reviews) | 
| **Playbook Creation** | Not enough data | 8.5 (207 reviews) | 
| **Video Record** | Not enough data | 8.5 (242 reviews) | 

#### Feedback

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Review** | Not enough data | 8.8 (236 reviews) | 
| **Scorecard** | Not enough data | 8.6 (232 reviews) | 
| **Coaching Card** | Not enough data | 8.6 (213 reviews) | 
| **Leaderboard** | Not enough data | 8.6 (200 reviews) | 
| **Real-Time Updates** | Not enough data | 8.8 (225 reviews) | 
| **Notifications** | Not enough data | 8.9 (226 reviews) | 
| **Competition** | Not enough data | 8.7 (198 reviews) | 

#### Generative AI

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (70 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.3/10 | 443 |

#### Agentic AI - Sales Enablement

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (33 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (33 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (33 reviews) | 

#### Content Management

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Content Import** | Not enough data | 8.3 (351 reviews) | 
| **Content Creation** | Not enough data | 8.1 (342 reviews) | 
| **Templates** | Not enough data | 8.2 (328 reviews) | 
| **Advanced Search** | Not enough data | 8.5 (318 reviews) | 
| **Content Storage** | Not enough data | 8.3 (335 reviews) | 

#### Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (346 reviews) | 
| **Alerts** | Not enough data | 8.4 (344 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.5 (226 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (351 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Sales Training ** | Not enough data | 8.4 (27 reviews) | 
| **Sales Coaching** | Not enough data | 8.4 (27 reviews) | 
| **Sales Onboarding** | Not enough data | 8.5 (27 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 8.3 (26 reviews) | 
| **AI and Automation** | Not enough data | 8.3 (28 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 8.8 (27 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 10.0/10 | 8 |

#### Agentic AI - Revenue AI Platforms

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | 10.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | 10.0 (6 reviews) | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | 9.7 (5 reviews) | 
| **Customer Data Capture** | Not enough data | 10.0 (6 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)

**Unique to Act-On (8):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Agentforce Sales (formerly Salesforce Sales Cloud) (16):** [Sales Planning Software](https://www.g2.com/categories/sales-planning), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Field Sales Software](https://www.g2.com/categories/field-sales), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Small-Business** | 38.3% | 20.6% | 
| **Mid-Market** | 50.1% | 46.0% | 
| **Enterprise** | 11.6% | 33.4% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Agentforce Sales (formerly Salesforce Sales Cloud)

- **Computer Software:** 13.5%
- **Information Technology and Services:** 11.8%
- **Financial Services:** 6.8%
- **Marketing and Advertising:** 4.9%
- **Internet:** 3.2%
- **Non-Profit Organization Management:** 3.0%
- **Telecommunications:** 2.9%
- **Hospital & Health Care:** 2.6%
- **Consulting:** 2.4%
- **Education Management:** 2.4%
- **Other:** 46.6%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Agentforce Sales (formerly Salesforce Sales Cloud)

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5602 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6639 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2037 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Agentforce Sales (formerly Salesforce Sales Cloud)

- Title: [When do you need a CRM?](https://www.g2.com/discussions/31049-when-do-you-need-a-crm) — 11 comments, 3 upvotes
  > **Top comment:** "Hi there! It's best to start with a CRM as soon as you can so you can start to track all your customer interactions and revenue. Salesforce offers editions..."
- Title: [How can total cost of ownership (TCO) be made better using Salesforce?](https://www.g2.com/discussions/10232-how-can-total-cost-of-ownership-tco-be-made-better-using-salesforce) — 11 comments, 1 upvote
  > **Top comment:** "TCO can be reduced by hiring the right salesforce admin so that the data which is entered inside the CRM is maintained and used to the fullest "
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/salesforce-sales-cloud-what-are-the-features-of-crm-software) — 8 comments, 1 upvote
  > **Top comment:** " 1. Workflow automation , Customization , Third-party integration , Customer service , Employee tracking , Lead management , Real-time data , CRM analytics ,..."
- Title: [What is the benefit of Salesforce CRM?](https://www.g2.com/discussions/what-is-the-benefit-of-salesforce-crm) — 7 comments
  > **Top comment:** "unify email, social, phone, and chat support and helps manage every channel from one view"
- Title: [How do I figure out how to run report of my own sales techniques](https://www.g2.com/discussions/how-do-i-figure-out-how-to-run-report-of-my-own-sales-techniques) — 7 comments, 1 upvote
  > **Top comment:** "I would need to know about your set up and exactly what you are trying to accomplish."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-agentforce-sales-formerly-salesforce-sales-cloud)