Compare Act-On and Adobe Campaign 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (37.3% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansAdobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignAct-On vs Adobe Campaign
When assessing the two solutions, reviewers found Act-On easier to use, set up, and administer. Reviewers also preferred doing business with Act-On overall.
- Reviewers felt that Adobe Campaign meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Act-On is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Act-On over Adobe Campaign.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Adobe Campaign
No pricing availableFree Trial
Act-On
No trial information availableAdobe Campaign
No trial information availableRatings
Meets Requirements
8.2
893
8.5
284
Ease of Use
8.0
900
7.4
290
Ease of Setup
7.7
510
6.7
105
Ease of Admin
8.2
516
7.3
99
Quality of Support
8.7
859
7.8
274
Has the product been a good partner in doing business?
8.6
496
7.8
98
Product Direction (% positive)
8.1
884
7.7
280
Features by Category
Email Marketing
8.4
707
|
Verified
8.4
160
|
Verified
8.8
697
|
Verified
8.4
155
|
Verified
8.3
692
|
Verified
8.2
154
|
Verified
8.5
615
|
Verified
8.2
149
|
Verified
Online Marketing
7.9
640
|
Verified
8.3
123
|
Verified
7.8
539
|
Verified
8.1
154
|
Verified
7.9
518
|
Verified
8.1
135
|
Verified
7.9
603
|
Verified
7.9
146
|
Verified
7.8
519
|
Verified
8.1
87
|
Verified
Lead Management
8.1
580
|
Verified
8.1
70
|
Verified
8.0
560
|
Verified
8.2
141
|
Verified
8.4
625
|
Verified
8.1
142
|
Verified
8.2
591
|
Verified
7.9
64
|
Verified
8.2
575
|
Verified
8.2
64
|
Verified
8.1
572
|
Verified
8.4
65
|
Verified
8.0
515
|
Verified
8.0
133
|
Verified
8.0
533
|
Verified
7.9
124
|
Verified
Campaign Management
8.1
507
|
Verified
8.3
148
|
Verified
7.9
428
|
Verified
8.1
130
|
Verified
7.4
336
|
Verified
8.1
128
|
Verified
7.3
79
8.0
109
|
Verified
Social
6.9
306
|
Verified
8.0
77
7.1
373
|
Verified
8.4
122
|
Verified
7.0
317
|
Verified
8.4
124
|
Verified
7.6
97
|
Verified
8.2
75
|
Verified
6.8
233
|
Verified
8.1
113
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.0
155
|
Verified
7.7
576
|
Verified
8.0
91
|
Verified
7.1
411
|
Verified
7.8
73
|
Verified
6.9
355
|
Verified
8.1
72
|
Verified
7.3
389
|
Verified
8.2
76
|
Verified
Platform
7.6
377
|
Verified
8.2
52
|
Verified
7.8
337
|
Verified
8.1
52
|
Verified
8.3
398
|
Verified
8.0
50
|
Verified
7.8
206
|
Verified
8.0
44
|
Verified
7.1
204
|
Verified
8.3
44
|
Verified
8.3
392
|
Verified
8.0
51
|
Verified
7.7
259
|
Verified
8.1
45
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
7.9
52
|
Verified
7.8
308
|
Verified
7.6
45
|
Verified
7.4
282
|
Verified
7.1
42
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
8.8
12
|
Verified
7.5
17
8.6
14
|
Verified
Platform Data
7.3
17
8.3
14
|
Verified
6.4
13
8.1
12
|
Verified
7.5
19
8.6
14
|
Verified
6.8
17
8.6
14
|
Verified
Platform Additional Functionality
7.1
15
8.6
12
7.1
17
8.2
13
|
Verified
7.8
15
8.3
12
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Campaigns
Not enough data
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Engagement
Not enough data
8.1
17
|
Verified
Platform
Not enough data
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
7.8
23
|
Verified
8.0
85
|
Verified
8.4
25
|
Verified
8.0
84
|
Verified
8.3
25
|
Verified
8.2
86
|
Verified
8.1
24
|
Verified
6.7
35
|
Verified
8.1
12
7.3
39
|
Verified
8.8
11
|
Verified
Campaign Activity
8.2
91
|
Verified
8.3
25
|
Verified
8.2
106
|
Verified
8.6
25
|
Verified
7.7
73
|
Verified
8.5
24
|
Verified
7.7
78
|
Verified
8.5
25
|
Verified
8.0
74
|
Verified
8.7
24
|
Verified
Feature Not Available
8.5
11
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Adobe Campaign are categorized as Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Landing Page Builders, Lead Scoring, Visitor Identification, and Transactional Email
Adobe Campaign is categorized as Mobile Marketing
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.1%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
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