Compare Act-On and ActiveDEMAND 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (80.6% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$0.00 Per Month
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansAct-On vs ActiveDEMAND
When assessing the two solutions, reviewers found Act-On easier to use and administer. However, reviewers felt that ActiveDEMAND was easier to do business with overall. Finally, reviewers felt that the products are equally easy to set up.
- Reviewers felt that ActiveDEMAND meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that ActiveDEMAND is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ActiveDEMAND over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
Free Trial
Act-On
No trial information availableActiveDEMAND
Free Trial is available
Ratings
Meets Requirements
8.2
893
8.5
57
Ease of Use
8.0
900
7.5
57
Ease of Setup
7.7
510
7.7
41
Ease of Admin
8.2
516
8.0
38
Quality of Support
8.7
859
9.3
57
Has the product been a good partner in doing business?
8.6
496
9.3
39
Product Direction (% positive)
8.1
884
9.0
56
Features by Category
Email Marketing
8.4
707
|
Verified
8.4
33
|
Verified
8.8
697
|
Verified
8.6
35
|
Verified
8.3
692
|
Verified
8.3
31
|
Verified
8.5
615
|
Verified
9.1
31
|
Verified
Online Marketing
7.9
640
|
Verified
8.4
35
|
Verified
7.8
539
|
Verified
8.5
31
|
Verified
7.9
518
|
Verified
7.9
22
|
Verified
7.9
603
|
Verified
8.5
27
|
Verified
7.8
519
|
Verified
9.1
16
|
Verified
Lead Management
8.1
580
|
Verified
8.6
31
|
Verified
8.0
560
|
Verified
8.4
29
|
Verified
8.4
625
|
Verified
8.8
27
|
Verified
8.2
591
|
Verified
8.8
26
|
Verified
8.2
575
|
Verified
8.5
27
|
Verified
8.1
572
|
Verified
9.0
30
|
Verified
8.0
515
|
Verified
8.4
28
|
Verified
8.0
533
|
Verified
8.2
22
|
Verified
Campaign Management
8.1
507
|
Verified
8.2
29
|
Verified
7.9
428
|
Verified
8.4
21
|
Verified
7.4
336
|
Verified
8.4
26
|
Verified
7.3
79
6.9
7
Social
6.9
306
|
Verified
6.9
7
7.1
373
|
Verified
8.1
22
|
Verified
7.0
317
|
Verified
8.3
20
|
Verified
7.6
97
|
Verified
7.9
21
|
Verified
6.8
233
|
Verified
7.5
10
|
Verified
Reporting & Analytics
7.9
648
|
Verified
9.1
30
|
Verified
7.7
576
|
Verified
9.2
30
|
Verified
7.1
411
|
Verified
8.0
10
|
Verified
6.9
355
|
Verified
8.3
15
|
Verified
7.3
389
|
Verified
8.6
20
|
Verified
Platform
7.6
377
|
Verified
7.9
22
|
Verified
7.8
337
|
Verified
7.8
22
|
Verified
8.3
398
|
Verified
7.9
21
|
Verified
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
8.2
10
|
Verified
8.3
392
|
Verified
8.3
21
|
Verified
7.7
259
|
Verified
8.7
5
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
7.6
17
|
Verified
7.8
308
|
Verified
7.4
13
|
Verified
7.4
282
|
Verified
6.9
9
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Phone Number Management
Not enough data
8.8
7
Not enough data
9.0
5
Not enough data
Not enough data
Tracking
Not enough data
7.8
6
Not enough data
8.0
5
Not enough data
8.3
5
Analytics
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
Not enough data
Call Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and ActiveDEMAND are categorized as Marketing Automation
Unique Categories
ActiveDEMAND is categorized as Inbound Call Tracking and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Computer Software
6.0%
Health, Wellness and Fitness
6.0%
Other
35.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
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