# Acquia DAM (Widen) vs Lingo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Acquia DAM (Widen) excels in overall user satisfaction, reflected in its higher G2 Score compared to Lingo. Users appreciate its intuitive navigation and powerful features, such as the ability to create external sharing portals, which enhances collaboration.
- **According to verified reviews** , Acquia DAM (Widen) has a significantly larger number of reviews, indicating a more established user base. This extensive feedback highlights its effectiveness in organizing and distributing digital assets, with users noting the helpfulness of its metadata and asset details for sorting files.
- **Users say** that while Lingo offers a more streamlined experience with less customization, it shines in its simplicity. Reviewers enjoy focusing on storytelling rather than formatting, which can be a refreshing approach for teams looking for ease of use without the complexity.
- **Reviewers mention** that Acquia DAM (Widen) provides robust support, scoring higher in quality of support compared to Lingo. Users have praised the responsiveness of the support team, which is crucial for organizations that rely on timely assistance for their digital asset management needs.
- **G2 reviewers highlight** that Lingo's strengths lie in its handling of various file types and its integration of documentation with asset delivery. Users find it particularly useful as a living design guide, making it a versatile tool for teams that need to manage both assets and related documentation seamlessly.
- **According to recent user feedback** , Acquia DAM (Widen) faces some challenges in setup and administration compared to Lingo, which users find easier to implement. While Acquia DAM offers powerful features, some users have noted that the initial setup can be more complex, which may require additional time and resources.



| | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 631 | 26 | 
| **Largest Market Segment** | Enterprise (48.3% of reviews) | Mid-Market (60.0% of reviews) | 
| **Entry Level Price** | Free Trial 50 Users Per Year | Free Trial Per Month | 

---
## Top Pros & Cons

### Acquia DAM (Widen)

Pros:
- Ease of Use (39 reviews)
- Asset Management (31 reviews)

Cons:
- Missing Features (13 reviews)
- Confusion (9 reviews)

### Lingo

Pros:
- Ease of Use (8 reviews)
- Asset Management (3 reviews)

Cons:
- Download Issues (2 reviews)
- Feature Limitations (2 reviews)

---
## Ratings Comparison
| Rating | Acquia DAM (Widen) | Lingo | 
|---|---|---|
  | **Meets Requirements** | 8.8 (530 reviews) | 8.5 (13 reviews) | 
  | **Ease of Use** | 8.6 (532 reviews) | 9.4 (13 reviews) | 
  | **Ease of Setup** | 7.9 (325 reviews) | 9.2 (13 reviews) | 
  | **Ease of Admin** | 8.3 (332 reviews) | 9.2 (6 reviews) | 
  | **Quality of Support** | 9.0 (482 reviews) | 8.2 (12 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (325 reviews) | 8.3 (5 reviews) | 
  | **Product Direction (% positive)** | 9.1 (514 reviews) | 8.2 (13 reviews) | 

---
## Pricing

### Acquia DAM (Widen)

#### Entry-Level Pricing

Plan: Workgroup

Price: Free Trial 50 Users Per Year

Description: Teams moving from shared drives to an AI-powered DAM to gain control of their library, automate tagging, and integrate with a few tools.

Key Features:
- Assets
- Insights
- Portals

[Browse all 3 editions](https://www.g2.com/products/acquia-dam-widen/pricing)

#### Free Trial

Yes

### Lingo

#### Entry-Level Pricing

Plan: Try for Free

Price: Free Trial Per Month

Description: Our full business plan, free for 30-days.

Key Features:
- Public Kit Access
- Public Portal Access
- Password Protected Kits & Portals

[Browse all 4 editions](https://www.g2.com/products/lingo-lingo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.5/10 | 472 |
| **Lingo** | 9.4/10 | 9 |

#### Interface and Performance

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Import/Export** | 8.7 (422 reviews) ✓ Verified | 9.8 (9 reviews) | 
| **Organizational Interface** | 8.3 (431 reviews) ✓ Verified | 10.0 (7 reviews) | 
| **Search** | 8.6 (454 reviews) ✓ Verified | 10.0 (7 reviews) | 
| **File Preview** | 8.7 (440 reviews) ✓ Verified | 9.7 (6 reviews) | 
| **Analytics** | 7.4 (107 reviews) | 6.7 (5 reviews) | 

#### Asset Management

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **File Types** | 9.0 (435 reviews) ✓ Verified | 9.8 (7 reviews) | 
| **Metadata** | 8.9 (427 reviews) ✓ Verified | Not enough data | 
| **File Transformation** | 8.7 (389 reviews) ✓ Verified | 9.2 (6 reviews) | 
| **Versioning** | 8.9 (364 reviews) ✓ Verified | Not enough data | 
| **Expiration** | 8.8 (368 reviews) ✓ Verified | Feature Not Available | 
| **Watermark** | 8.1 (192 reviews) ✓ Verified | Feature Not Available | 
| **Digital Rights Management** | 8.5 (287 reviews) ✓ Verified | Feature Not Available | 
| **Brand Guidelines** | 8.3 (105 reviews) | 9.8 (8 reviews) | 

#### Media Types

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Video** | 8.8 (368 reviews) ✓ Verified | 9.0 (5 reviews) | 
| **Audio** | 8.8 (272 reviews) ✓ Verified | Not enough data | 
| **Images** | 9.4 (437 reviews) ✓ Verified | 10.0 (5 reviews) | 

#### Administration

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Workflow Management** | 8.5 (315 reviews) ✓ Verified | Feature Not Available | 
| **User, Role, and Access Management** | 8.7 (402 reviews) ✓ Verified | 9.2 (6 reviews) | 
| **Brand Portal** | 8.6 (368 reviews) ✓ Verified | 9.8 (7 reviews) | 
| **Integration with Creative Software** | 8.0 (246 reviews) ✓ Verified | Not enough data | 
| **Integration with Marketing Software** | 7.9 (189 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Cross-system Integration** | 6.9 (26 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 5.4/10 | 25 |
| **Lingo** | N/A | N/A |

#### Authoring Tools

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Ad Templates** | 6.3 (15 reviews) | Not enough data | 
| **HTML5 Authoring** | 4.9 (13 reviews) | Not enough data | 
| **Automated Ad Creation** | 5.2 (14 reviews) | Not enough data | 
| **Lanugage Translation** | 4.8 (14 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Dynamic Versioning** | 5.6 (14 reviews) | Not enough data | 
| **A/B Testing ** | 5.1 (14 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Demand Side Platform Built-in** | 5.1 (12 reviews) | Not enough data | 
| **Demand Side Platform Integration** | 4.8 (11 reviews) | Not enough data | 
| **Campaign Scheduling** | 4.7 (12 reviews) | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.0/10 | 21 |
| **Lingo** | N/A | N/A |

#### Data Management

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Collection** | 8.5 (19 reviews) | Not enough data | 
| **Cleansing** | 6.4 (11 reviews) | Not enough data | 
| **Classification** | 7.5 (17 reviews) | Not enough data | 
| **Access Rights** | 8.6 (17 reviews) | Not enough data | 
| **Versioning** | 8.9 (16 reviews) | Not enough data | 
| **Publication** | 7.9 (17 reviews) | Not enough data | 
| **Digital Assets** | 9.4 (19 reviews) | Not enough data | 

#### Optimization

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Data Quality** | 8.9 (17 reviews) | Not enough data | 
| **Workflows** | 7.6 (18 reviews) | Not enough data | 
| **Localization** | 7.5 (17 reviews) | Not enough data | 

#### Analytics

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Compliance** | Feature Not Available | Not enough data | 
| **KPIs** | 6.7 (12 reviews) | Not enough data | 
| **Performance** | 8.0 (18 reviews) | Not enough data | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 7.4/10 | 10 |
| **Lingo** | N/A | N/A |

#### Content Protection

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Watermarking** | 5.0 (5 reviews) | Not enough data | 
| **Location Control** | 5.6 (6 reviews) | Not enough data | 
| **Expiration Management** | 9.0 (7 reviews) | Not enough data | 
| **License Management** | 8.5 (8 reviews) | Not enough data | 
| **Subscription Managenent** | 6.2 (7 reviews) | Not enough data | 
| **Access Management** | 7.5 (8 reviews) | Not enough data | 
| **Usage Tracking** | 8.1 (9 reviews) | Not enough data | 
| **Password Protection** | 7.7 (8 reviews) | Not enough data | 

#### Content Type

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Document Protection** | 7.9 (7 reviews) | Not enough data | 
| **Media Protection** | 7.9 (7 reviews) | Not enough data | 

### Design Systems

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Lingo** | N/A | N/A |

#### Performance Tracking

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 
| **Asset Performance** | Not enough data | Not enough data | 
| **Template Usage** | Not enough data | Not enough data | 

#### Functionality

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Design Templates** | Not enough data | Feature Not Available | 
| **Workflow Management** | Not enough data | Feature Not Available | 
| **Collaboration** | Not enough data | Feature Not Available | 
| **Educational Resources** | Not enough data | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 6.7/10 | 38 |
| **Lingo** | N/A | N/A |

#### Editing

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Photo editing** | 5.8 (32 reviews) | Not enough data | 
| **Resizing** | 7.1 (35 reviews) | Not enough data | 
| **Video editing** | 5.6 (30 reviews) | Not enough data | 
| **Integration with editing tools** | 6.3 (30 reviews) | Not enough data | 

#### Search

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Filtering** | 8.4 (34 reviews) | Not enough data | 
| **Pinned search** | 7.5 (32 reviews) | Not enough data | 
| **Auto tagging** | 6.4 (30 reviews) | Not enough data | 
| **Suggested search** | 7.0 (33 reviews) | Not enough data | 

#### Permissions

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Content expiration** | 8.5 (34 reviews) | Not enough data | 
| **Asset permissions** | 8.5 (34 reviews) | Not enough data | 
| **Access requests** | 8.1 (33 reviews) | Not enough data | 

#### Platform

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (31 reviews) | Not enough data | 
| **Collaboration** | 7.5 (31 reviews) | Not enough data | 
| **Templates** | 6.5 (32 reviews) | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.8 (6 reviews) | Not enough data | 

### Markup Software

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Lingo** | N/A | N/A |

#### Annotation Tools - Markup Software

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Text Annotations** | Not enough data | Not enough data | 
| **Video Annotations** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Image Annotations** | Not enough data | Not enough data | 

#### Collaboration - Markup Software

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Real-Time Editing** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commenting** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 

#### Security - Markup Software

| Feature | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Password Protection** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)

**Unique to Acquia DAM (Widen) (4):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Markup Software](https://www.g2.com/categories/markup-software)

**Unique to Lingo (1):** [Design Systems Software](https://www.g2.com/categories/design-systems)


---
## Reviewer Demographics

### By Company Size

| Segment | Acquia DAM (Widen) | Lingo | 
|---|---|---|
| **Small-Business** | 14.2% | 35.0% | 
| **Mid-Market** | 37.5% | 60.0% | 
| **Enterprise** | 48.3% | 5.0% | 

### By Industry

#### Acquia DAM (Widen)

- **Marketing and Advertising:** 8.1%
- **Consumer Goods:** 4.9%
- **Higher Education:** 4.3%
- **Apparel & Fashion:** 4.0%
- **Non-Profit Organization Management:** 3.8%
- **Retail:** 3.3%
- **Information Technology and Services:** 3.0%
- **Computer Software:** 2.8%
- **Electrical/Electronic Manufacturing:** 2.6%
- **Food & Beverages:** 2.6%
- **Other:** 60.6%

#### Lingo

- **Marketing and Advertising:** 15.0%
- **Information Technology and Services:** 10.0%
- **Financial Services:** 10.0%
- **Design:** 10.0%
- **Consumer Goods:** 10.0%
- **Computer Software:** 10.0%
- **Wholesale:** 5.0%
- **Retail:** 5.0%
- **Public Safety:** 5.0%
- **Primary/Secondary Education:** 5.0%
- **Other:** 15.0%

---
## Alternatives

### Alternatives to Acquia DAM (Widen)

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1148 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (299 reviews)

### Alternatives to Lingo

- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1148 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7590 reviews)
- [InVision](https://www.g2.com/products/invision/reviews) — 4.4/5 stars (684 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (379 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)

---
## Top Discussions

### Acquia DAM (Widen)

- Title: [Is there a way to tag files with certain keywords?](https://www.g2.com/discussions/is-there-a-way-to-tag-files-with-certain-keywords) — 3 comments, 2 upvotes
  > **Top comment:** "Yes. There is an open text field to add any specific keywords you want to be able to search. There is also an option to create specific fields to choose from..."
- Title: [How does digital asset management work?](https://www.g2.com/discussions/how-does-digital-asset-management-work) — 1 comment
  > **Top comment:** "Imagine having a shared folder where you can track who does what to the files. You can share and track downloads as well as views as if you would be using..."
- Title: [How much does widen cost?](https://www.g2.com/discussions/how-much-does-widen-cost) — 1 comment
  > **Top comment:** "We pay $36,000 per year for the Widen DAM."
- Title: [Do you work with companies when there will be new administrators, so that the handoff is smooth?](https://www.g2.com/discussions/do-you-work-with-companies-when-there-will-be-new-administrators-so-that-the-handoff-is-smooth) — 1 comment, 1 upvote
  > **Top comment:** "When I became the new administrator for our Collective, I became aware of the guidelines and practices in place at that time. I worked closely with the..."
- Title: [What does the Widen implementation and customer experience look like?](https://www.g2.com/discussions/implementation-and-customer-experience) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "to include: implementation, training, help desk, consulting, account management, best practices webinars and seminars, online user community and live annual..."

### Lingo

- Title: [What is lingo used for?](https://www.g2.com/discussions/what-is-lingo-used-for) — 1 comment
  > **Top comment:** "Digital Asset Management, and Brand Management. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acquia-dam-widen-vs-lingo-lingo)