# Acquia DAM (Widen) vs Dash Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Dash has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users appreciate its intuitive flow, making it easier to keep teams on brand, which is crucial for daily operations.
- **Users say** that Acquia DAM (Widen) excels in its powerful metadata and asset management capabilities. Reviewers highlight how the platform simplifies finding, grouping, and distributing digital assets, making it invaluable once set up.
- **According to verified reviews** , Dash is praised for its quick implementation and training processes. Users mention that the transition from their previous file server was straightforward, which can significantly reduce downtime during onboarding.
- **Reviewers mention** that Acquia DAM (Widen) offers robust features for creating external sharing portals, which enhances collaboration. This capability is particularly beneficial for organizations looking to streamline asset distribution.
- **G2 reviewers highlight** that Dash's ease of use is a standout feature, with many users finding it simple to organize assets. This user-friendly design can lead to increased productivity and less time spent on training.
- **Users report** that while Acquia DAM (Widen) has powerful tools, some find it challenging to navigate initially. However, once familiar, they appreciate the depth of features available for managing digital assets effectively.



| | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 631 | 380 | 
| **Largest Market Segment** | Enterprise (48.3% of reviews) | Small-Business (51.9% of reviews) | 
| **Entry Level Price** | Free Trial 50 Users Per Year | Starting at $109.00 Per Month | 

---
## Top Pros & Cons

### Acquia DAM (Widen)

Pros:
- Ease of Use (39 reviews)
- Asset Management (31 reviews)

Cons:
- Missing Features (13 reviews)
- Confusion (9 reviews)

### Dash

Pros:
- Ease of Use (37 reviews)
- Intuitive (17 reviews)

Cons:
- Tagging Issues (8 reviews)
- Search Difficulties (7 reviews)

---
## Ratings Comparison
| Rating | Acquia DAM (Widen) | Dash | 
|---|---|---|
  | **Meets Requirements** | 8.8 (530 reviews) | 9.0 (317 reviews) | 
  | **Ease of Use** | 8.6 (532 reviews) | 9.4 (326 reviews) | 
  | **Ease of Setup** | 7.9 (325 reviews) | 9.1 (247 reviews) | 
  | **Ease of Admin** | 8.3 (332 reviews) | 9.3 (207 reviews) | 
  | **Quality of Support** | 9.0 (482 reviews) | 9.6 (286 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (325 reviews) | 9.5 (202 reviews) | 
  | **Product Direction (% positive)** | 9.1 (514 reviews) | 9.8 (304 reviews) | 

---
## Pricing

### Acquia DAM (Widen)

#### Entry-Level Pricing

Plan: Workgroup

Price: Free Trial 50 Users Per Year

Description: Teams moving from shared drives to an AI-powered DAM to gain control of their library, automate tagging, and integrate with a few tools.

Key Features:
- Assets
- Insights
- Portals

[Browse all 3 editions](https://www.g2.com/products/acquia-dam-widen/pricing)

#### Free Trial

Yes

### Dash

#### Entry-Level Pricing

Plan: Start-up

Price: Starting at $109.00 Per Month

Description: For start-ups and sole traders.

Key Features:
- Access to all features
- Add unlimited users
- From 10GB storage

[Browse all 4 editions](https://www.g2.com/products/dash-for-brands-ltd-dash/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.5/10 | 472 |
| **Dash** | 8.5/10 | 270 |

#### Interface and Performance

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Import/Export** | 8.7 (422 reviews) ✓ Verified | 8.9 (236 reviews) | 
| **Organizational Interface** | 8.3 (431 reviews) ✓ Verified | 9.0 (246 reviews) | 
| **Search** | 8.6 (454 reviews) ✓ Verified | 8.9 (255 reviews) | 
| **File Preview** | 8.7 (440 reviews) ✓ Verified | 8.9 (223 reviews) | 
| **Analytics** | 7.4 (107 reviews) | 7.4 (166 reviews) | 

#### Asset Management

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **File Types** | 9.0 (435 reviews) ✓ Verified | 9.2 (216 reviews) | 
| **Metadata** | 8.9 (427 reviews) ✓ Verified | 8.8 (208 reviews) | 
| **File Transformation** | 8.7 (389 reviews) ✓ Verified | 8.7 (187 reviews) | 
| **Versioning** | 8.9 (364 reviews) ✓ Verified | 8.7 (181 reviews) | 
| **Expiration** | 8.8 (368 reviews) ✓ Verified | 8.4 (171 reviews) | 
| **Watermark** | 8.1 (192 reviews) ✓ Verified | Feature Not Available | 
| **Digital Rights Management** | 8.5 (287 reviews) ✓ Verified | 8.2 (170 reviews) | 
| **Brand Guidelines** | 8.3 (105 reviews) | 8.3 (171 reviews) | 

#### Media Types

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Video** | 8.8 (368 reviews) ✓ Verified | 8.7 (188 reviews) | 
| **Audio** | 8.8 (272 reviews) ✓ Verified | 8.2 (166 reviews) | 
| **Images** | 9.4 (437 reviews) ✓ Verified | 9.5 (225 reviews) | 

#### Administration

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Workflow Management** | 8.5 (315 reviews) ✓ Verified | 8.4 (173 reviews) | 
| **User, Role, and Access Management** | 8.7 (402 reviews) ✓ Verified | 9.0 (214 reviews) | 
| **Brand Portal** | 8.6 (368 reviews) ✓ Verified | 8.9 (205 reviews) | 
| **Integration with Creative Software** | 8.0 (246 reviews) ✓ Verified | 7.6 (161 reviews) | 
| **Integration with Marketing Software** | 7.9 (189 reviews) ✓ Verified | 7.5 (153 reviews) | 

#### Agentic AI - Digital Asset Management

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Cross-system Integration** | 6.9 (26 reviews) | 5.6 (8 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 5.4/10 | 25 |
| **Dash** | N/A | N/A |

#### Authoring Tools

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Ad Templates** | 6.3 (15 reviews) | Not enough data | 
| **HTML5 Authoring** | 4.9 (13 reviews) | Not enough data | 
| **Automated Ad Creation** | 5.2 (14 reviews) | Not enough data | 
| **Lanugage Translation** | 4.8 (14 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Dynamic Versioning** | 5.6 (14 reviews) | Not enough data | 
| **A/B Testing ** | 5.1 (14 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Demand Side Platform Built-in** | 5.1 (12 reviews) | Not enough data | 
| **Demand Side Platform Integration** | 4.8 (11 reviews) | Not enough data | 
| **Campaign Scheduling** | 4.7 (12 reviews) | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.0/10 | 21 |
| **Dash** | N/A | N/A |

#### Data Management

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Collection** | 8.5 (19 reviews) | Not enough data | 
| **Cleansing** | 6.4 (11 reviews) | Not enough data | 
| **Classification** | 7.5 (17 reviews) | Not enough data | 
| **Access Rights** | 8.6 (17 reviews) | Not enough data | 
| **Versioning** | 8.9 (16 reviews) | Not enough data | 
| **Publication** | 7.9 (17 reviews) | Not enough data | 
| **Digital Assets** | 9.4 (19 reviews) | Not enough data | 

#### Optimization

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Data Quality** | 8.9 (17 reviews) | Not enough data | 
| **Workflows** | 7.6 (18 reviews) | Not enough data | 
| **Localization** | 7.5 (17 reviews) | Not enough data | 

#### Analytics

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Compliance** | Feature Not Available | Not enough data | 
| **KPIs** | 6.7 (12 reviews) | Not enough data | 
| **Performance** | 8.0 (18 reviews) | Not enough data | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 7.4/10 | 10 |
| **Dash** | N/A | N/A |

#### Content Protection

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Watermarking** | 5.0 (5 reviews) | Not enough data | 
| **Location Control** | 5.6 (6 reviews) | Not enough data | 
| **Expiration Management** | 9.0 (7 reviews) | Not enough data | 
| **License Management** | 8.5 (8 reviews) | Not enough data | 
| **Subscription Managenent** | 6.2 (7 reviews) | Not enough data | 
| **Access Management** | 7.5 (8 reviews) | Not enough data | 
| **Usage Tracking** | 8.1 (9 reviews) | Not enough data | 
| **Password Protection** | 7.7 (8 reviews) | Not enough data | 

#### Content Type

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Document Protection** | 7.9 (7 reviews) | Not enough data | 
| **Media Protection** | 7.9 (7 reviews) | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 6.7/10 | 38 |
| **Dash** | 7.7/10 | 98 |

#### Editing

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Photo editing** | 5.8 (32 reviews) | 6.6 (79 reviews) | 
| **Resizing** | 7.1 (35 reviews) | 8.4 (90 reviews) | 
| **Video editing** | 5.6 (30 reviews) | 5.9 (22 reviews) | 
| **Integration with editing tools** | 6.3 (30 reviews) | 7.1 (80 reviews) | 

#### Search

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Filtering** | 8.4 (34 reviews) | 8.8 (90 reviews) | 
| **Pinned search** | 7.5 (32 reviews) | 7.8 (82 reviews) | 
| **Auto tagging** | 6.4 (30 reviews) | 7.2 (88 reviews) | 
| **Suggested search** | 7.0 (33 reviews) | 7.4 (80 reviews) | 

#### Permissions

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Content expiration** | 8.5 (34 reviews) | 8.2 (85 reviews) | 
| **Asset permissions** | 8.5 (34 reviews) | 8.5 (88 reviews) | 
| **Access requests** | 8.1 (33 reviews) | 8.3 (85 reviews) | 

#### Platform

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (31 reviews) | 7.7 (82 reviews) | 
| **Collaboration** | 7.5 (31 reviews) | 8.6 (87 reviews) | 
| **Templates** | 6.5 (32 reviews) | Feature Not Available | 

#### Agentic AI - Brand Asset Management

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.8 (6 reviews) | Not enough data | 

### Markup Software

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Dash** | N/A | N/A |

#### Annotation Tools - Markup Software

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Text Annotations** | Not enough data | Not enough data | 
| **Video Annotations** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Image Annotations** | Not enough data | Not enough data | 

#### Collaboration - Markup Software

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Real-Time Editing** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commenting** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 

#### Security - Markup Software

| Feature | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Password Protection** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Acquia DAM (Widen) (4):** [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm), [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Markup Software](https://www.g2.com/categories/markup-software)



---
## Reviewer Demographics

### By Company Size

| Segment | Acquia DAM (Widen) | Dash | 
|---|---|---|
| **Small-Business** | 14.2% | 51.9% | 
| **Mid-Market** | 37.5% | 44.4% | 
| **Enterprise** | 48.3% | 3.7% | 

### By Industry

#### Acquia DAM (Widen)

- **Marketing and Advertising:** 8.1%
- **Consumer Goods:** 4.9%
- **Higher Education:** 4.3%
- **Apparel & Fashion:** 4.0%
- **Non-Profit Organization Management:** 3.8%
- **Retail:** 3.3%
- **Information Technology and Services:** 3.0%
- **Computer Software:** 2.8%
- **Electrical/Electronic Manufacturing:** 2.6%
- **Food & Beverages:** 2.6%
- **Other:** 60.6%

#### Dash

- **Marketing and Advertising:** 13.7%
- **Retail:** 8.2%
- **Non-Profit Organization Management:** 5.2%
- **Apparel & Fashion:** 4.9%
- **Leisure, Travel & Tourism:** 4.7%
- **Consumer Goods:** 4.4%
- **Design:** 3.3%
- **Higher Education:** 3.0%
- **Food & Beverages:** 3.0%
- **Information Technology and Services:** 2.7%
- **Other:** 46.8%

---
## Alternatives

### Alternatives to Acquia DAM (Widen)

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1149 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (298 reviews)

### Alternatives to Dash

- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1149 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [Kontainer](https://www.g2.com/products/kontainer/reviews) — 4.5/5 stars (343 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [ImageKit](https://www.g2.com/products/imagekit/reviews) — 4.7/5 stars (300 reviews)

---
## Top Discussions

### Acquia DAM (Widen)

- Title: [Is there a way to tag files with certain keywords?](https://www.g2.com/discussions/is-there-a-way-to-tag-files-with-certain-keywords) — 3 comments, 2 upvotes
  > **Top comment:** "Yes. There is an open text field to add any specific keywords you want to be able to search. There is also an option to create specific fields to choose from..."
- Title: [How does digital asset management work?](https://www.g2.com/discussions/how-does-digital-asset-management-work) — 1 comment
  > **Top comment:** "Imagine having a shared folder where you can track who does what to the files. You can share and track downloads as well as views as if you would be using..."
- Title: [How much does widen cost?](https://www.g2.com/discussions/how-much-does-widen-cost) — 1 comment
  > **Top comment:** "We pay $36,000 per year for the Widen DAM."
- Title: [Do you work with companies when there will be new administrators, so that the handoff is smooth?](https://www.g2.com/discussions/do-you-work-with-companies-when-there-will-be-new-administrators-so-that-the-handoff-is-smooth) — 1 comment, 1 upvote
  > **Top comment:** "When I became the new administrator for our Collective, I became aware of the guidelines and practices in place at that time. I worked closely with the..."
- Title: [What does the Widen implementation and customer experience look like?](https://www.g2.com/discussions/implementation-and-customer-experience) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "to include: implementation, training, help desk, consulting, account management, best practices webinars and seminars, online user community and live annual..."

### Dash

- Title: [What additional features do you think should be added to Dash?](https://www.g2.com/discussions/52262-what-additional-features-do-you-think-should-be-added-to-dash) — 2 comments, 1 upvote
  > **Top comment:** "Usually I don’t write these kind of reviews but this time I just want to protect people from future scam… because these croocks aren’t going to stop I know..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acquia-dam-widen-vs-dash-for-brands-ltd-dash)