# Acquia DAM (Widen) vs Akeneo PIM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Akeneo PIM excels in providing a centralized source of truth for product data, which significantly enhances the efficiency of managing product information across various platforms. Users appreciate features like "Bulk Edit" for updating multiple products at once, making it a favorite for teams handling extensive product catalogs.
- **Users say** that Acquia DAM (Widen) stands out for its user-friendly navigation and powerful capabilities, particularly in organizing and distributing digital assets. Reviewers highlight the ease of creating external sharing portals, which adds significant value for teams needing to collaborate with external partners.
- **Reviewers mention** that while Akeneo PIM is designed for ease of use, Acquia DAM (Widen) offers a slightly better experience in terms of setup and administration. Users have noted that once implemented, Acquia DAM simplifies the process of finding and grouping digital assets, making it a valuable tool for organizations.
- **According to verified reviews** , Acquia DAM (Widen) receives high marks for its quality of support, with users praising the responsiveness and helpfulness of the support team. This contrasts with Akeneo PIM, which, while still providing good support, has received slightly lower satisfaction ratings in this area.
- **Users highlight** that Akeneo PIM's features for data quality and product information optimization are particularly beneficial for maintaining high standards across product listings. The ability to set up automatic rules for enriching product data is a standout feature that users find invaluable.
- **G2 reviewers note** that Acquia DAM (Widen) shines in its digital asset management capabilities, with users appreciating the detailed metadata and asset tracking features. This level of detail allows for precise organization of creative media files, which is crucial for teams managing large volumes of digital content.



| | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 631 | 245 | 
| **Largest Market Segment** | Enterprise (48.3% of reviews) | Mid-Market (49.0% of reviews) | 
| **Entry Level Price** | Free Trial 50 Users Per Year | Starting at $45,000.00 Per Year | 

---
## Top Pros & Cons

### Acquia DAM (Widen)

Pros:
- Ease of Use (39 reviews)
- Asset Management (31 reviews)

Cons:
- Missing Features (13 reviews)
- Confusion (9 reviews)

### Akeneo PIM

Pros:
- Features (7 reviews)
- Integrations (7 reviews)

Cons:
- Data Management Issues (3 reviews)
- Difficulty (2 reviews)

---
## Ratings Comparison
| Rating | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
  | **Meets Requirements** | 8.8 (530 reviews) | 8.5 (145 reviews) | 
  | **Ease of Use** | 8.6 (532 reviews) | 9.0 (152 reviews) | 
  | **Ease of Setup** | 7.9 (325 reviews) | 7.8 (132 reviews) | 
  | **Ease of Admin** | 8.3 (332 reviews) | 8.5 (128 reviews) | 
  | **Quality of Support** | 9.0 (482 reviews) | 8.6 (137 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (325 reviews) | 8.9 (125 reviews) | 
  | **Product Direction (% positive)** | 9.1 (514 reviews) | 9.2 (142 reviews) | 

---
## Pricing

### Acquia DAM (Widen)

#### Entry-Level Pricing

Plan: Workgroup

Price: Free Trial 50 Users Per Year

Description: Teams moving from shared drives to an AI-powered DAM to gain control of their library, automate tagging, and integrate with a few tools.

Key Features:
- Assets
- Insights
- Portals

[Browse all 3 editions](https://www.g2.com/products/acquia-dam-widen/pricing)

#### Free Trial

Yes

### Akeneo PIM

#### Entry-Level Pricing

Plan: Growth Package

Price: Starting at $45,000.00 Per Year

Description: Build a Scalable PX Foundation



Key Features:
- Collect Product Data
- Identifier Generator
- Manage Catalogs

[Browse all 3 editions](https://www.g2.com/products/akeneo-pim/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.5/10 | 472 |
| **Akeneo PIM** | N/A | N/A |

#### Interface and Performance

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Import/Export** | 8.7 (422 reviews) ✓ Verified | Not enough data | 
| **Organizational Interface** | 8.3 (431 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.6 (454 reviews) ✓ Verified | Not enough data | 
| **File Preview** | 8.7 (440 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 7.4 (107 reviews) | Not enough data | 

#### Asset Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **File Types** | 9.0 (435 reviews) ✓ Verified | Not enough data | 
| **Metadata** | 8.9 (427 reviews) ✓ Verified | Not enough data | 
| **File Transformation** | 8.7 (389 reviews) ✓ Verified | Not enough data | 
| **Versioning** | 8.9 (364 reviews) ✓ Verified | Not enough data | 
| **Expiration** | 8.8 (368 reviews) ✓ Verified | Not enough data | 
| **Watermark** | 8.1 (192 reviews) ✓ Verified | Not enough data | 
| **Digital Rights Management** | 8.5 (287 reviews) ✓ Verified | Not enough data | 
| **Brand Guidelines** | 8.3 (105 reviews) | Not enough data | 

#### Media Types

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Video** | 8.8 (368 reviews) ✓ Verified | Not enough data | 
| **Audio** | 8.8 (272 reviews) ✓ Verified | Not enough data | 
| **Images** | 9.4 (437 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Workflow Management** | 8.5 (315 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (402 reviews) ✓ Verified | Not enough data | 
| **Brand Portal** | 8.6 (368 reviews) ✓ Verified | Not enough data | 
| **Integration with Creative Software** | 8.0 (246 reviews) ✓ Verified | Not enough data | 
| **Integration with Marketing Software** | 7.9 (189 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Cross-system Integration** | 6.9 (26 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 5.4/10 | 25 |
| **Akeneo PIM** | N/A | N/A |

#### Authoring Tools

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Ad Templates** | 6.3 (15 reviews) | Not enough data | 
| **HTML5 Authoring** | 4.9 (13 reviews) | Not enough data | 
| **Automated Ad Creation** | 5.2 (14 reviews) | Not enough data | 
| **Lanugage Translation** | 4.8 (14 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Dynamic Versioning** | 5.6 (14 reviews) | Not enough data | 
| **A/B Testing ** | 5.1 (14 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Demand Side Platform Built-in** | 5.1 (12 reviews) | Not enough data | 
| **Demand Side Platform Integration** | 4.8 (11 reviews) | Not enough data | 
| **Campaign Scheduling** | 4.7 (12 reviews) | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.0/10 | 21 |
| **Akeneo PIM** | 8.0/10 | 107 |

#### Data Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Collection** | 8.5 (19 reviews) | 8.4 (79 reviews) | 
| **Cleansing** | 6.4 (11 reviews) | 7.8 (73 reviews) | 
| **Classification** | 7.5 (17 reviews) | 8.5 (76 reviews) | 
| **Access Rights** | 8.6 (17 reviews) | 8.2 (80 reviews) | 
| **Versioning** | 8.9 (16 reviews) | 7.8 (74 reviews) | 
| **Publication** | 7.9 (17 reviews) | 8.2 (72 reviews) | 
| **Digital Assets** | 9.4 (19 reviews) | 7.5 (74 reviews) | 

#### Optimization

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Data Quality** | 8.9 (17 reviews) | 8.2 (77 reviews) | 
| **Workflows** | 7.6 (18 reviews) | 7.4 (66 reviews) | 
| **Localization** | 7.5 (17 reviews) | 8.7 (71 reviews) | 

#### Analytics

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **KPIs** | 6.7 (12 reviews) | 7.4 (62 reviews) | 
| **Performance** | 8.0 (18 reviews) | 8.0 (68 reviews) | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 7.4/10 | 10 |
| **Akeneo PIM** | N/A | N/A |

#### Content Protection

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Watermarking** | 5.0 (5 reviews) | Not enough data | 
| **Location Control** | 5.6 (6 reviews) | Not enough data | 
| **Expiration Management** | 9.0 (7 reviews) | Not enough data | 
| **License Management** | 8.5 (8 reviews) | Not enough data | 
| **Subscription Managenent** | 6.2 (7 reviews) | Not enough data | 
| **Access Management** | 7.5 (8 reviews) | Not enough data | 
| **Usage Tracking** | 8.1 (9 reviews) | Not enough data | 
| **Password Protection** | 7.7 (8 reviews) | Not enough data | 

#### Content Type

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Document Protection** | 7.9 (7 reviews) | Not enough data | 
| **Media Protection** | 7.9 (7 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Akeneo PIM** | 8.3/10 | 12 |

#### Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Hierarchy Management** | Not enough data | 8.5 (12 reviews) | 
| **Reference Data Management** | Not enough data | 7.6 (12 reviews) | 
| **Data Lineage** | Not enough data | 7.1 (12 reviews) | 
| **Metadata Management** | Not enough data | 6.9 (12 reviews) | 

#### Functionality 

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Multi-Domain** | Not enough data | 8.0 (11 reviews) | 
| **Match & Merge** | Not enough data | 8.1 (9 reviews) | 
| **Relationship Mapping** | Not enough data | 8.7 (9 reviews) | 
| **User Interface** | Not enough data | 8.3 (11 reviews) | 

#### Security

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Data Governance** | Not enough data | 8.9 (11 reviews) | 
| **Data Masking** | Not enough data | 8.1 (8 reviews) | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 6.7/10 | 38 |
| **Akeneo PIM** | N/A | N/A |

#### Editing

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Photo editing** | 5.8 (32 reviews) | Not enough data | 
| **Resizing** | 7.1 (35 reviews) | Not enough data | 
| **Video editing** | 5.6 (30 reviews) | Not enough data | 
| **Integration with editing tools** | 6.3 (30 reviews) | Not enough data | 

#### Search

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Filtering** | 8.4 (34 reviews) | Not enough data | 
| **Pinned search** | 7.5 (32 reviews) | Not enough data | 
| **Auto tagging** | 6.4 (30 reviews) | Not enough data | 
| **Suggested search** | 7.0 (33 reviews) | Not enough data | 

#### Permissions

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Content expiration** | 8.5 (34 reviews) | Not enough data | 
| **Asset permissions** | 8.5 (34 reviews) | Not enough data | 
| **Access requests** | 8.1 (33 reviews) | Not enough data | 

#### Platform

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (31 reviews) | Not enough data | 
| **Collaboration** | 7.5 (31 reviews) | Not enough data | 
| **Templates** | 6.5 (32 reviews) | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.8 (6 reviews) | Not enough data | 

### Markup Software

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Akeneo PIM** | N/A | N/A |

#### Annotation Tools - Markup Software

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Text Annotations** | Not enough data | Not enough data | 
| **Video Annotations** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Image Annotations** | Not enough data | Not enough data | 

#### Collaboration - Markup Software

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Real-Time Editing** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commenting** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 

#### Security - Markup Software

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Password Protection** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

### Catalog Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Akeneo PIM** | 7.5/10 | 7 |

#### Data management - Catalog Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Centralized Product Information** | Not enough data | 8.6 (6 reviews) | 
| **Data Import/Export** | Not enough data | 8.3 (7 reviews) | 
| **Product Data Enrichment** | Not enough data | 7.8 (6 reviews) | 
| **Data Mapping** | Not enough data | 6.9 (6 reviews) | 

#### Product catalogs - Catalog Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Category Management** | Not enough data | 8.6 (6 reviews) | 
| **Search and Navigation** | Not enough data | 7.8 (6 reviews) | 
| **SEO Optimization** | Not enough data | 6.4 (6 reviews) | 

#### Integration - Catalog Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **API Integration** | Not enough data | 8.3 (6 reviews) | 
| **Third-Party Integration** | Not enough data | 7.0 (5 reviews) | 

#### Analytics and Reporting - Catalog Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Catalog Effectiveness** | Not enough data | 7.5 (6 reviews) | 
| **Customer Insights** | Not enough data | 5.6 (6 reviews) | 

#### Agentic AI - Catalog Management

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Akeneo PIM** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)

**Unique to Acquia DAM (Widen) (5):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Markup Software](https://www.g2.com/categories/markup-software)

**Unique to Akeneo PIM (3):** [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Catalog Management Software](https://www.g2.com/categories/catalog-management), [SAP Store Software](https://www.g2.com/categories/sap-store)


---
## Reviewer Demographics

### By Company Size

| Segment | Acquia DAM (Widen) | Akeneo PIM | 
|---|---|---|
| **Small-Business** | 14.2% | 18.0% | 
| **Mid-Market** | 37.5% | 49.0% | 
| **Enterprise** | 48.3% | 33.0% | 

### By Industry

#### Acquia DAM (Widen)

- **Marketing and Advertising:** 8.1%
- **Consumer Goods:** 4.9%
- **Higher Education:** 4.3%
- **Apparel & Fashion:** 4.0%
- **Non-Profit Organization Management:** 3.8%
- **Retail:** 3.3%
- **Information Technology and Services:** 3.0%
- **Computer Software:** 2.8%
- **Electrical/Electronic Manufacturing:** 2.6%
- **Food & Beverages:** 2.6%
- **Other:** 60.6%

#### Akeneo PIM

- **Retail:** 15.5%
- **Apparel & Fashion:** 6.4%
- **Wholesale:** 5.9%
- **Information Technology and Services:** 5.9%
- **Building Materials:** 4.8%
- **Automotive:** 3.7%
- **Chemicals:** 3.7%
- **Consumer Goods:** 3.7%
- **Electrical/Electronic Manufacturing:** 3.7%
- **Pharmaceuticals:** 3.7%
- **Other:** 42.8%

---
## Alternatives

### Alternatives to Acquia DAM (Widen)

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1149 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (298 reviews)

### Alternatives to Akeneo PIM

- [Syndigo](https://www.g2.com/products/syndigo-syndigo/reviews) — 4.4/5 stars (198 reviews)
- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (430 reviews)
- [Sales Layer PIM](https://www.g2.com/products/sales-layer-pim-2025-04-09/reviews) — 4.6/5 stars (318 reviews)
- [Inriver](https://www.g2.com/products/inriver/reviews) — 4.2/5 stars (160 reviews)
- [Catsy DAM & PIM](https://www.g2.com/products/catsy-dam-pim/reviews) — 4.8/5 stars (130 reviews)
- [Salsify PXM](https://www.g2.com/products/salsify-pxm/reviews) — 4.4/5 stars (125 reviews)
- [Pimcore](https://www.g2.com/products/pimcore/reviews) — 4.5/5 stars (48 reviews)
- [Stibo Systems MDM](https://www.g2.com/products/stibo-systems-mdm/reviews) — 4.1/5 stars (17 reviews)
- [Pimberly SaaS PIM & DAM](https://www.g2.com/products/pimberly-saas-pim-dam/reviews) — 4.5/5 stars (223 reviews)
- [Kontainer](https://www.g2.com/products/kontainer/reviews) — 4.5/5 stars (343 reviews)

---
## Top Discussions

### Acquia DAM (Widen)

- Title: [Is there a way to tag files with certain keywords?](https://www.g2.com/discussions/is-there-a-way-to-tag-files-with-certain-keywords) — 3 comments, 2 upvotes
  > **Top comment:** "Yes. There is an open text field to add any specific keywords you want to be able to search. There is also an option to create specific fields to choose from..."
- Title: [How does digital asset management work?](https://www.g2.com/discussions/how-does-digital-asset-management-work) — 1 comment
  > **Top comment:** "Imagine having a shared folder where you can track who does what to the files. You can share and track downloads as well as views as if you would be using..."
- Title: [How much does widen cost?](https://www.g2.com/discussions/how-much-does-widen-cost) — 1 comment
  > **Top comment:** "We pay $36,000 per year for the Widen DAM."
- Title: [Do you work with companies when there will be new administrators, so that the handoff is smooth?](https://www.g2.com/discussions/do-you-work-with-companies-when-there-will-be-new-administrators-so-that-the-handoff-is-smooth) — 1 comment, 1 upvote
  > **Top comment:** "When I became the new administrator for our Collective, I became aware of the guidelines and practices in place at that time. I worked closely with the..."
- Title: [What does the Widen implementation and customer experience look like?](https://www.g2.com/discussions/implementation-and-customer-experience) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "to include: implementation, training, help desk, consulting, account management, best practices webinars and seminars, online user community and live annual..."

### Akeneo PIM

- Title: [What is a PIM software?](https://www.g2.com/discussions/what-is-a-pim-software) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Thanks for asking! 
Here's a great resource defining what a PIM is and it's value. https://www.akeneo.com/what-is-a-pim/

If you're interested in learning..."
- Title: [What is Akeneo PIM used for?](https://www.g2.com/discussions/what-is-akeneo-pim-used-for) — 1 comment
  > **Top comment:** "Akeneo PIM is primarily used to manage product information. If you are a retailer or a big brand, you can use Akeneo to store your product data, which can..."
- Title: [When will the assts will be availablein tef entites ?](https://www.g2.com/discussions/24111-when-will-the-assts-will-be-availablein-tef-entites) — 1 comment, 1 upvote
  > **Top comment:** "Hello Jeoffrey!
You can already add image assets to a reference entity.  
(1) Create a new reference entity by clicking on the references entity icon, then..."
- Title: [What kind of data in a PIM?](https://www.g2.com/discussions/what-kind-of-data-in-a-pim) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Marketing data (product stories, rich descriptions, labels…), media files (images, PDFs, videos…), technical data (measures, ingredients, specifications, …),..."
- Title: [Who needs a PIM?](https://www.g2.com/discussions/who-needs-a-pim) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Marketers who value a great omnichannel product experience, Data Governance Drivers who want to maintain consistent and structured data within the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acquia-dam-widen-vs-akeneo-pim)