Compare Acquia Customer Data Platform and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Small-Business (49.4% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Acquia Customer Data Platform
Star Rating
(86)3.9 out of 5
Market Segments
Small-Business (49.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Acquia Customer Data PlatformSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Acquia Customer Data Platform. This indicates a stronger perception of quality and reliability among users.
- Users say that Salesforce Data 360 offers a seamless experience with its ability to unify diverse customer data sources into a single, real-time customer profile. This feature is particularly praised for enabling personalized marketing and service experiences, making it a valuable tool for businesses looking to enhance customer engagement.
- Reviewers mention that Acquia Customer Data Platform shines in its customization capabilities, allowing users to tailor the platform to their specific marketing data needs. This flexibility is highlighted as a key advantage for businesses that require a more personalized approach to their data management.
- According to verified reviews, Salesforce Data 360 is noted for its user-friendly interface and smooth setup process, which many users found to be a significant time saver. This ease of implementation is a crucial factor for teams looking to quickly adopt a new system without extensive training.
- Users highlight that while Acquia Customer Data Platform provides essential features for core marketing needs, it may not match the comprehensive capabilities of Salesforce Data 360, particularly in areas like data integration and real-time updates, which are critical for maintaining an accurate customer profile.
- Reviewers indicate that Salesforce Data 360's robust support and positive product direction contribute to a more satisfying user experience, with many users feeling that the platform is a strong partner in their business operations, unlike Acquia, which has received mixed feedback in this area.
Pricing
Entry-Level Pricing
Acquia Customer Data Platform
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Acquia Customer Data Platform
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.2
65
9.0
91
Ease of Use
7.2
65
8.0
169
Ease of Setup
6.6
44
7.4
142
Ease of Admin
7.5
44
8.6
43
Quality of Support
7.0
59
8.6
87
Has the product been a good partner in doing business?
7.5
38
9.3
42
Product Direction (% positive)
8.3
61
9.0
89
Features by Category
Email Marketing
8.0
39
Not enough data
8.6
39
Not enough data
8.3
36
Not enough data
8.2
33
Not enough data
Online Marketing
8.4
35
Not enough data
7.5
29
Not enough data
7.0
24
Not enough data
7.9
28
Not enough data
7.8
23
Not enough data
Lead Management
8.2
35
Not enough data
8.0
31
Not enough data
8.6
38
Not enough data
7.9
34
Not enough data
7.8
34
Not enough data
8.2
34
Not enough data
8.1
30
Not enough data
7.6
33
Not enough data
Campaign Management
8.1
29
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
6.9
20
Not enough data
7.0
17
Not enough data
7.7
18
Not enough data
7.7
19
Not enough data
6.9
18
Not enough data
Reporting & Analytics
7.7
39
Not enough data
7.6
32
Not enough data
6.7
23
Not enough data
6.6
20
Not enough data
6.3
21
Not enough data
Platform
8.0
27
Not enough data
8.1
26
Not enough data
8.3
27
Not enough data
8.1
17
Not enough data
6.7
20
Not enough data
7.3
30
Not enough data
7.5
10
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
28
Not enough data
8.2
27
Not enough data
7.5
21
Not enough data
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Development
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Segmentation
4.8
8
Not enough data
7.8
9
Not enough data
Targeting
8.0
9
Not enough data
7.9
8
Not enough data
Triggered Content
8.3
7
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Personalized Content
5.0
5
Not enough data
Not enough data
Not enough data
7.8
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
5
|
Verified
8.9
30
Not enough data
9.2
32
Not enough data
8.6
30
Not enough data
9.1
30
Intelligence
8.7
5
|
Verified
8.6
29
8.3
5
|
Verified
8.9
29
8.3
5
|
Verified
8.6
28
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
Acquia Customer Data Platform and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Acquia Customer Data Platform is categorized as Customer Journey Mapping, Personalization Engines, Digital Experience Platforms (DXP), Customer Journey Analytics, Digital Asset Management, and Marketing Automation
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Acquia Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.9%
Computer Software
13.3%
Marketing and Advertising
12.0%
Retail
8.4%
Internet
8.4%
Other
41.0%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
Acquia Customer Data Platform has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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