# Acquia Customer Data Platform vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Acquia Customer Data Platform. This indicates a stronger perception of quality and reliability among users.
- **Users say** that Salesforce Data 360 offers a seamless experience with its ability to unify diverse customer data sources into a single, real-time customer profile. This feature is particularly praised for enabling personalized marketing and service experiences, making it a valuable tool for businesses looking to enhance customer engagement.
- **Reviewers mention** that Acquia Customer Data Platform shines in its customization capabilities, allowing users to tailor the platform to their specific marketing data needs. This flexibility is highlighted as a key advantage for businesses that require a more personalized approach to their data management.
- **According to verified reviews** , Salesforce Data 360 is noted for its user-friendly interface and smooth setup process, which many users found to be a significant time saver. This ease of implementation is a crucial factor for teams looking to quickly adopt a new system without extensive training.
- **Users highlight** that while Acquia Customer Data Platform provides essential features for core marketing needs, it may not match the comprehensive capabilities of Salesforce Data 360, particularly in areas like data integration and real-time updates, which are critical for maintaining an accurate customer profile.
- **Reviewers indicate** that Salesforce Data 360's robust support and positive product direction contribute to a more satisfying user experience, with many users feeling that the platform is a strong partner in their business operations, unlike Acquia, which has received mixed feedback in this area.



| | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 86 | 249 | 
| **Largest Market Segment** | Small-Business (49.4% of reviews) | Mid-Market (42.8% of reviews) | 
| **Entry Level Price** | No pricing available | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Acquia Customer Data Platform

**Not enough data**

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (65 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 7.2 (65 reviews) | 7.9 (192 reviews) | 
  | **Ease of Setup** | 6.6 (44 reviews) | 7.3 (165 reviews) | 
  | **Ease of Admin** | 7.5 (44 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 7.0 (59 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (38 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 8.3 (61 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### Acquia Customer Data Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | 7.7/10 | 43 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Email Marketing

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.0 (39 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.6 (39 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.3 (36 reviews) | Not enough data | 
| **Automated Email Responses** | 8.2 (33 reviews) | Not enough data | 

#### Online Marketing

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 8.4 (35 reviews) | Not enough data | 
| **Dynamic Content** | 7.5 (29 reviews) | Not enough data | 
| **A/B Testing** | 7.0 (24 reviews) | Not enough data | 
| **Mobile Optimized** | 7.9 (28 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (23 reviews) | Not enough data | 

#### Lead Management

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.2 (35 reviews) | Not enough data | 
| **Data Quality Management** | 8.0 (31 reviews) | Not enough data | 
| **Segmentation** | 8.6 (38 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 7.9 (34 reviews) | Not enough data | 
| **Lead Nurturing** | 7.8 (34 reviews) | Not enough data | 
| **Online Behavior Tracking** | 8.2 (34 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 8.1 (30 reviews) | Not enough data | 
| **CRM Lead Integration** | 7.6 (33 reviews) | Not enough data | 

#### Campaign Management

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Program Management** | 8.1 (29 reviews) | Not enough data | 
| **Event / Webinar Marketing** | Feature Not Available | Not enough data | 
| **Calendaring** | Feature Not Available | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Social Listening** | 6.9 (20 reviews) | Not enough data | 
| **Social Sharing** | 7.0 (17 reviews) | Not enough data | 
| **Social Campaigns** | 7.7 (18 reviews) | Not enough data | 
| **Social Media Engagement** | 7.7 (19 reviews) | Not enough data | 
| **Social Media Advertising** | 6.9 (18 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Basic Reporting** | 7.7 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.6 (32 reviews) | Not enough data | 
| **ROI Analytics** | 6.7 (23 reviews) | Not enough data | 
| **Revenue Analytics** | 6.6 (20 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 6.3 (21 reviews) | Not enough data | 

#### Platform

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Customization ** | 8.0 (27 reviews) | Not enough data | 
| **Workflow Capability** | 8.1 (26 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.3 (27 reviews) | Not enough data | 
| **Internationalization** | 8.1 (17 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 6.7 (20 reviews) | Not enough data | 
| **Performance and Reliability** | 7.3 (30 reviews) | Not enough data | 
| **Output Document Generation** | 7.5 (10 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (28 reviews) | Not enough data | 
| **Integration APIs** | 8.2 (27 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.5 (21 reviews) | Not enough data | 

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Interface and Performance

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Import/Export** | Not enough data | Not enough data | 
| **Organizational Interface** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **File Preview** | Feature Not Available | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **File Types** | Not enough data | Not enough data | 
| **Metadata** | Not enough data | Not enough data | 
| **File Transformation** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Expiration** | Not enough data | Not enough data | 
| **Watermark** | Not enough data | Not enough data | 
| **Digital Rights Management** | Not enough data | Not enough data | 
| **Brand Guidelines** | Not enough data | Not enough data | 

#### Media Types

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Video** | Not enough data | Not enough data | 
| **Audio** | Not enough data | Not enough data | 
| **Images** | Not enough data | Not enough data | 

#### Administration

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Workflow Management** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Brand Portal** | Not enough data | Not enough data | 
| **Integration with Creative Software** | Not enough data | Not enough data | 
| **Integration with Marketing Software** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Analytics

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Web Analytics** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 
| **Reports & Dashboards** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 

#### Content Management

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | Not enough data | 

#### Design & Development

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **No-Code App Development** | Not enough data | Not enough data | 
| **Low-Code App Development** | Not enough data | Not enough data | 
| **Self-Service Capabilities** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |

#### Administration

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.0 (7 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.6 (9 reviews) | 

#### Maintainence

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | 7.2/10 | 11 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Segmentation

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **A/B Testing** | 4.8 (8 reviews) | Not enough data | 
| **Customer Profiles** | 7.8 (9 reviews) | Not enough data | 

#### Targeting

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Behavioral Targeting** | 8.0 (9 reviews) | Not enough data | 
| **Contextual Targeting** | 7.9 (8 reviews) | Not enough data | 

#### Triggered Content

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Geofencing** | 8.3 (7 reviews) | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | 7.7 (5 reviews) | Not enough data | 

#### Personalized Content

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Recommendation Engine** | 5.0 (5 reviews) | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | 7.8 (6 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | 8.5/10 | 7 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 |

#### Data Sourcing

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 8.7 (5 reviews) ✓ Verified | 8.9 (34 reviews) | 
| **Expandability** | Not enough data | 9.2 (53 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (28 reviews) | 
| **Multiple Devices** | Not enough data | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 8.7 (5 reviews) ✓ Verified | 8.6 (29 reviews) | 
| **Predictive Modeling** | 8.3 (5 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Recommendation Engine** | 8.3 (5 reviews) ✓ Verified | 8.7 (30 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | 

#### Administration

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Acquia Customer Data Platform (6):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Acquia Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 49.4% | 20.5% | 
| **Mid-Market** | 28.9% | 42.8% | 
| **Enterprise** | 21.7% | 36.7% | 

### By Industry

#### Acquia Customer Data Platform

- **Information Technology and Services:** 16.9%
- **Computer Software:** 13.3%
- **Marketing and Advertising:** 12.0%
- **Retail:** 8.4%
- **Internet:** 8.4%
- **Consumer Goods:** 3.6%
- **Automotive:** 2.4%
- **Computer Hardware:** 2.4%
- **Food Production:** 2.4%
- **Financial Services:** 2.4%
- **Other:** 27.7%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 6.9%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.6%

---
## Alternatives

### Alternatives to Acquia Customer Data Platform

- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (543 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (769 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

---
## Top Discussions

### Acquia Customer Data Platform

No discussions available for this product.

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acquia-customer-data-platform-vs-salesforce-data-360-formerly-data-cloud)