# Acquia Customer Data Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agentforce Marketing excels in user satisfaction, with a significantly higher overall score compared to Acquia Customer Data Platform. Users appreciate its robust automation capabilities and seamless integration with Salesforce, which enhances customer engagement across multiple channels.
- **Users say** that the implementation process for Agentforce Marketing is notably quick and intuitive, making it easier for teams to get started. In contrast, Acquia Customer Data Platform has received feedback indicating some challenges with setup, which may require additional time and resources.
- **Reviewers mention** that Agentforce Marketing's advanced analytical tools and AI features are particularly effective for personalizing content and automating marketing tasks. This is a standout feature that users find beneficial for optimizing their marketing strategies.
- **According to verified reviews** , Acquia Customer Data Platform is praised for its strong emphasis on customization, allowing marketers to create a unified view of customer data. However, it lacks the extensive feature set that Agentforce Marketing offers, which may limit its effectiveness for larger marketing teams.
- **Users highlight** that Agentforce Marketing provides superior support quality, with many reviewers noting the helpfulness and responsiveness of the support team. In comparison, Acquia Customer Data Platform's support has received mixed feedback, suggesting room for improvement in this area.
- **G2 reviewers indicate** that while both platforms meet user requirements, Agentforce Marketing's ease of use and admin capabilities are rated higher. Users find it more straightforward to navigate and manage, which can lead to increased productivity in day-to-day operations.



| | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 86 | 4,629 | 
| **Largest Market Segment** | Small-Business (49.4% of reviews) | Mid-Market (47.8% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $1,250.00 Per Month | 

---
## Top Pros & Cons

### Acquia Customer Data Platform

**Not enough data**

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

---
## Ratings Comparison
| Rating | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (65 reviews) | 8.2 (3299 reviews) | 
  | **Ease of Use** | 7.2 (65 reviews) | 7.6 (3596 reviews) | 
  | **Ease of Setup** | 6.6 (44 reviews) | 7.3 (2071 reviews) | 
  | **Ease of Admin** | 7.5 (44 reviews) | 7.8 (1716 reviews) | 
  | **Quality of Support** | 7.0 (59 reviews) | 7.7 (3114 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (38 reviews) | 8.0 (1683 reviews) | 
  | **Product Direction (% positive)** | 8.3 (61 reviews) | 7.5 (3185 reviews) | 

---
## Pricing

### Acquia Customer Data Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | 7.7/10 | 43 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1331 |

#### Email Marketing

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.0 (39 reviews) | 7.9 (1186 reviews) | 
| **Sending Outbound Emails** | 8.6 (39 reviews) | 8.4 (1177 reviews) | 
| **Manage Email Deliverability** | 8.3 (36 reviews) | 8.1 (1153 reviews) | 
| **Automated Email Responses** | 8.2 (33 reviews) | 8.2 (1077 reviews) | 

#### Online Marketing

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 8.4 (35 reviews) | 7.4 (1068 reviews) | 
| **Dynamic Content** | 7.5 (29 reviews) | 7.4 (897 reviews) | 
| **A/B Testing** | 7.0 (24 reviews) | 7.5 (846 reviews) | 
| **Mobile Optimized** | 7.9 (28 reviews) | 7.2 (918 reviews) | 
| **Search Tracking and Optimization** | 7.8 (23 reviews) | 7.3 (855 reviews) | 

#### Lead Management

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.2 (35 reviews) | 8.0 (1036 reviews) | 
| **Data Quality Management** | 8.0 (31 reviews) | 7.6 (996 reviews) | 
| **Segmentation** | 8.6 (38 reviews) | 8.0 (1056 reviews) | 
| **Lead Scoring and Grading** | 7.9 (34 reviews) | 7.9 (1025 reviews) | 
| **Lead Nurturing** | 7.8 (34 reviews) | 8.1 (1028 reviews) | 
| **Online Behavior Tracking** | 8.2 (34 reviews) | 7.8 (967 reviews) | 
| **Automated Alerts and Tasks** | 8.1 (30 reviews) | 7.9 (924 reviews) | 
| **CRM Lead Integration** | 7.6 (33 reviews) | 8.3 (1042 reviews) | 

#### Campaign Management

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Program Management** | 8.1 (29 reviews) | 7.6 (881 reviews) | 
| **Event / Webinar Marketing** | Feature Not Available | 7.6 (771 reviews) | 
| **Calendaring** | Feature Not Available | 7.1 (670 reviews) | 
| **Budgeting** | Feature Not Available | 6.7 (201 reviews) | 

#### Social

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Listening** | 6.9 (20 reviews) | 6.3 (377 reviews) | 
| **Social Sharing** | 7.0 (17 reviews) | 6.6 (567 reviews) | 
| **Social Campaigns** | 7.7 (18 reviews) | 6.9 (217 reviews) | 
| **Social Media Engagement** | 7.7 (19 reviews) | 7.0 (204 reviews) | 
| **Social Media Advertising** | 6.9 (18 reviews) | 6.9 (178 reviews) | 

#### Reporting & Analytics

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Basic Reporting** | 7.7 (39 reviews) | 7.4 (1076 reviews) | 
| **Web Analytics** | 7.6 (32 reviews) | 6.9 (892 reviews) | 
| **ROI Analytics** | 6.7 (23 reviews) | 6.6 (772 reviews) | 
| **Revenue Analytics** | 6.6 (20 reviews) | 6.5 (718 reviews) | 
| **SEO / Keyword Analytics** | 6.3 (21 reviews) | 6.5 (703 reviews) | 

#### Platform

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customization ** | 8.0 (27 reviews) | 7.0 (646 reviews) | 
| **Workflow Capability** | 8.1 (26 reviews) | 7.9 (217 reviews) | 
| **User, Role, and Access Management** | 8.3 (27 reviews) | 8.0 (681 reviews) | 
| **Internationalization** | 8.1 (17 reviews) | 7.4 (170 reviews) | 
| **Sandbox / Test Environments** | 6.7 (20 reviews) | 7.4 (131 reviews) | 
| **Performance and Reliability** | 7.3 (30 reviews) | 8.0 (673 reviews) | 
| **Output Document Generation** | 7.5 (10 reviews) | 7.8 (141 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.4 (9 reviews) | 

#### Integration

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (28 reviews) | 8.0 (670 reviews) | 
| **Integration APIs** | 8.2 (27 reviews) | 7.7 (544 reviews) | 
| **Breadth of Partner Applications** | 7.5 (21 reviews) | 7.4 (500 reviews) | 

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Interface and Performance

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Import/Export** | Not enough data | Not enough data | 
| **Organizational Interface** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **File Preview** | Feature Not Available | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **File Types** | Not enough data | Not enough data | 
| **Metadata** | Not enough data | Not enough data | 
| **File Transformation** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Expiration** | Not enough data | Not enough data | 
| **Watermark** | Not enough data | Not enough data | 
| **Digital Rights Management** | Not enough data | Not enough data | 
| **Brand Guidelines** | Not enough data | Not enough data | 

#### Media Types

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Video** | Not enough data | Not enough data | 
| **Audio** | Not enough data | Not enough data | 
| **Images** | Not enough data | Not enough data | 

#### Administration

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Workflow Management** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Brand Portal** | Not enough data | Not enough data | 
| **Integration with Creative Software** | Not enough data | Not enough data | 
| **Integration with Marketing Software** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Messenger

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Analytics

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Web Analytics** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 
| **Reports & Dashboards** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 

#### Content Management

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | Not enough data | 

#### Design & Development

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **No-Code App Development** | Not enough data | Not enough data | 
| **Low-Code App Development** | Not enough data | Not enough data | 
| **Self-Service Capabilities** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 |

#### Campaigns

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customize** | Not enough data | 9.3 (29 reviews) | 
| **Scheduling** | Not enough data | 9.2 (28 reviews) | 
| **Retarget** | Not enough data | 9.1 (29 reviews) | 
| **Segmentation** | Not enough data | 9.2 (28 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (30 reviews) | 

#### Analytics

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.2 (28 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (27 reviews) | 

#### Optimization

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (27 reviews) | 
| **Personalization** | Not enough data | 9.5 (28 reviews) | 
| **Rich Notifications** | Not enough data | 9.4 (27 reviews) | 
| **Integrations** | Not enough data | 8.9 (29 reviews) | 

#### Agentic AI - Push Notification

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | 7.2/10 | 11 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 48 |

#### Segmentation

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | 4.8 (8 reviews) | 9.0 (39 reviews) | 
| **Customer Profiles** | 7.8 (9 reviews) | 8.5 (41 reviews) | 

#### Targeting

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Behavioral Targeting** | 8.0 (9 reviews) | 9.2 (41 reviews) | 
| **Contextual Targeting** | 7.9 (8 reviews) | 9.0 (40 reviews) | 

#### Triggered Content

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Geofencing** | 8.3 (7 reviews) | 8.5 (26 reviews) | 
| **Triggered Emails** | Not enough data | 8.2 (21 reviews) | 
| **Triggered Messages** | 7.7 (5 reviews) | 8.9 (32 reviews) | 

#### Personalized Content

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Recommendation Engine** | 5.0 (5 reviews) | 8.7 (31 reviews) | 
| **Personalized Discounts** | Not enough data | 8.9 (24 reviews) | 
| **Website Personalization** | 7.8 (6 reviews) | 8.9 (39 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 |

#### Text Messaging

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (31 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (30 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (27 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (28 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.9 (28 reviews) | 
| **MMS Marketing** | Not enough data | 8.6 (29 reviews) | 
| **Personalization** | Not enough data | 9.1 (30 reviews) | 
| **Transactional SMS** | Not enough data | 8.9 (30 reviews) | 

#### SMS Platform

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 9.0 (27 reviews) | 
| **Automation** | Not enough data | 9.3 (31 reviews) | 
| **White Label** | Not enough data | 8.4 (29 reviews) | 
| **Text-to-Landline** | Not enough data | 7.8 (29 reviews) | 
| **Short Codes** | Not enough data | 8.4 (26 reviews) | 
| **API Integration** | Not enough data | 8.7 (30 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | 8.5/10 | 7 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Data Sourcing

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Enrichment** | 8.7 (5 reviews) ✓ Verified | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Marketing Metrics** | 8.7 (5 reviews) ✓ Verified | Not enough data | 
| **Predictive Modeling** | 8.3 (5 reviews) ✓ Verified | Not enough data | 
| **Recommendation Engine** | 8.3 (5 reviews) ✓ Verified | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 118 |

#### Platform Basics

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Templates** | Not enough data | 8.3 (106 reviews) | 
| **Exporting** | Not enough data | 8.3 (106 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (103 reviews) | 
| **Multiple Personas** | Not enough data | 8.4 (86 reviews) | 
| **Data Analytics ** | Not enough data | 8.5 (88 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 |

#### Attribution Modeling

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.4 (31 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.9 (29 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.7 (23 reviews) | 
| **Cross-Device Attribution** | Not enough data | 8.3 (26 reviews) | 
| **Offline Attribution** | Not enough data | 8.7 (27 reviews) | 
| **Custom Attribution** | Not enough data | 8.4 (30 reviews) | 

#### Agentic AI - Attribution

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.5 (39 reviews) | 
| **B2C Attribution** | Not enough data | 8.3 (27 reviews) | 
| **Marketing Channels** | Not enough data | 8.6 (34 reviews) | 
| **Integrations** | Not enough data | 8.2 (37 reviews) | 

#### Reporting

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dashboards** | Not enough data | 7.8 (41 reviews) | 
| **Data Visualizations** | Not enough data | 7.6 (39 reviews) | 
| **Custom Reporting** | Not enough data | 7.6 (42 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 55 |

#### Platform Basics

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 7.9 (42 reviews) | 
| **Journey Optimization** | Not enough data | 8.0 (44 reviews) | 

#### Platform Data

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 7.7 (49 reviews) | 
| **Trends Reporting** | Not enough data | 7.4 (45 reviews) | 
| **Dashboards** | Not enough data | 7.8 (49 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.7 (47 reviews) | 
| **Integrations** | Not enough data | 8.0 (43 reviews) | 
| **Automated Alerts** | Not enough data | 8.5 (43 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 |

#### Page Customization

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Drag and Drop** | Not enough data | 7.6 (47 reviews) | 
| **Templates** | Not enough data | 7.8 (48 reviews) | 
| **Advanced Customization** | Not enough data | 7.8 (47 reviews) | 
| **Content Library** | Not enough data | 8.0 (43 reviews) | 

#### Page Optimization

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.0 (42 reviews) | 
| **Mobile Responsive** | Not enough data | 7.5 (39 reviews) | 
| **Web Analytics** | Not enough data | 7.9 (45 reviews) | 
| **SEO** | Not enough data | 7.4 (36 reviews) | 

#### Integrations

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.9 (35 reviews) | 
| **Email Marketing Integration** | Not enough data | 7.9 (46 reviews) | 
| **Domain Integration** | Not enough data | 8.0 (40 reviews) | 

#### Generative AI

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (11 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 54 |

#### Lead Monitoring

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Features** | Not enough data | 8.2 (47 reviews) | 
| **Performance** | Not enough data | 8.0 (46 reviews) | 
| **Identification** | Not enough data | 7.8 (45 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Mobile** | Not enough data | 7.5 (44 reviews) | 
| **Websites** | Not enough data | 7.9 (48 reviews) | 
| **Social Media** | Not enough data | 7.1 (43 reviews) | 
| **Data** | Not enough data | 7.5 (46 reviews) | 

#### Analytics

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Export/Import** | Not enough data | 7.7 (45 reviews) | 
| **Reporting** | Not enough data | 7.6 (49 reviews) | 

#### Customization

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (48 reviews) | 
| **Personalization** | Not enough data | 8.1 (48 reviews) | 
| **Templates** | Not enough data | 7.7 (45 reviews) | 
| **Integration** | Not enough data | 8.2 (46 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |

#### Loyalty Experience

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 9.2 (13 reviews) | 
| **Rewards** | Not enough data | 9.4 (12 reviews) | 
| **Membership** | Not enough data | 9.2 (12 reviews) | 
| **Personalization** | Not enough data | 9.7 (13 reviews) | 
| **Gamification** | Not enough data | 8.5 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 9.2 (12 reviews) | 

#### Loyalty Platform

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Communication Tools** | Not enough data | 9.2 (14 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 9.6 (14 reviews) | 
| **Loyalty Analytics** | Not enough data | 9.5 (13 reviews) | 
| **Localization** | Not enough data | 8.8 (13 reviews) | 
| **Integrations** | Not enough data | 9.2 (12 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 15 |

#### Computing

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.9 (6 reviews) | 
| **AI/Machine Learning** | Not enough data | 8.6 (6 reviews) | 
| **Little to No Coding** | Not enough data | 8.0 (10 reviews) | 

#### Experimental Design

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.3 (5 reviews) | 
| **Concurrent Testing** | Not enough data | 8.7 (5 reviews) | 
| **Mobile Testing** | Not enough data | 7.7 (5 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.1 (6 reviews) | 
| **Heatmaps** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 65 |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | 9.2 (12 reviews) | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | 9.8 (20 reviews) | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | 9.2 (6 reviews) | 
| **Personalized Content Creation** | Not enough data | 9.5 (11 reviews) | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | 8.3 (9 reviews) | 
| **CRM & CDP Integration** | Not enough data | 9.1 (23 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 |

#### Analysis

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.7 (46 reviews) | 
| **Campaign Analysis** | Not enough data | 9.1 (46 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.3 (39 reviews) | 
| **Custom Dashboards** | Not enough data | 8.9 (38 reviews) | 

#### Campaigns

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.7 (44 reviews) | 
| **Push Notifications** | Not enough data | 9.0 (43 reviews) | 
| **Bulk SMS** | Not enough data | 8.8 (44 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (42 reviews) | 
| **Email Campaigns** | Not enough data | 9.4 (37 reviews) | 
| **Audience Segmentation** | Not enough data | 9.1 (37 reviews) | 

#### Engagement

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (42 reviews) | 

#### Platform

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Optimization** | Not enough data | 8.9 (42 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (43 reviews) | 
| **Internationalization** | Not enough data | 8.6 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 140 |

#### Marketing Operations

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (92 reviews) | 
| **Data Collection** | Not enough data | 8.5 (111 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (103 reviews) | 
| **Multi-User Access** | Not enough data | 8.7 (106 reviews) | 
| **Spend Management** | Not enough data | 7.5 (76 reviews) | 
| **White Label** | Not enough data | 7.9 (69 reviews) | 

#### Campaign Activity

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (100 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (121 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.3 (89 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.5 (103 reviews) | 
| **Brand Optimization** | Not enough data | 8.1 (92 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (74 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Acquia Customer Data Platform** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Acquia Customer Data Platform (3):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Personalization Software](https://www.g2.com/categories/personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | Acquia Customer Data Platform | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Small-Business** | 49.4% | 28.0% | 
| **Mid-Market** | 28.9% | 47.8% | 
| **Enterprise** | 21.7% | 24.2% | 

### By Industry

#### Acquia Customer Data Platform

- **Information Technology and Services:** 16.9%
- **Computer Software:** 13.3%
- **Marketing and Advertising:** 12.0%
- **Retail:** 8.4%
- **Internet:** 8.4%
- **Consumer Goods:** 3.6%
- **Automotive:** 2.4%
- **Computer Hardware:** 2.4%
- **Food Production:** 2.4%
- **Financial Services:** 2.4%
- **Other:** 27.7%

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.2%
- **Marketing and Advertising:** 12.4%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 5.0%
- **Internet:** 3.4%
- **Non-Profit Organization Management:** 2.9%
- **Retail:** 2.8%
- **Hospital & Health Care:** 2.7%
- **Education Management:** 2.3%
- **Insurance:** 1.9%
- **Other:** 43.3%

---
## Alternatives

### Alternatives to Acquia Customer Data Platform

- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (619 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (636 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (547 reviews)

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (636 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

---
## Top Discussions

### Acquia Customer Data Platform

No discussions available for this product.

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acquia-customer-data-platform-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)