Compare Acquia Customer Data Platform and Adobe Marketo Engage
Featured Products
At a Glance
Market Segments
Small-Business (49.4% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Month
Acquia Customer Data Platform
Star Rating
(86)3.9 out of 5
Market Segments
Small-Business (49.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Acquia Customer Data Platform
Adobe Marketo Engage
Star Rating
(3,132)4.1 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust features for managing campaigns and forecasting. The platform's ability to handle complex workflows without manual intervention is particularly praised, making it a strong choice for businesses looking for reliable performance.
- Users say that Acquia Customer Data Platform stands out for its emphasis on customization, allowing marketers to create a unified view of customer data. This feature is beneficial for developing targeted marketing strategies, although some users feel it may not be as comprehensive as Adobe Marketo Engage in terms of automation capabilities.
- Reviewers mention that Adobe Marketo Engage's reporting and dashboard features are highly regarded, providing users with valuable insights into campaign performance. This level of detail helps businesses make informed decisions, which is a significant advantage over Acquia's offerings in this area.
- According to verified reviews, Acquia Customer Data Platform is appreciated for its user-friendly interface and seamless CMS integration. Users find it easy to navigate, which can be a crucial factor for teams that prioritize ease of use in their marketing tools.
- G2 reviewers highlight that Adobe Marketo Engage has a larger market presence and a wealth of user feedback, with nearly 3,000 reviews compared to Acquia's 83. This extensive user base contributes to a more robust understanding of the product's strengths and weaknesses, making it a more reliable choice for potential buyers.
- Users report that while both platforms offer solid features, Adobe Marketo Engage generally receives higher satisfaction ratings across various metrics, including support quality and ease of setup. This suggests that users may find a more supportive experience when using Adobe's platform compared to Acquia's.
Pricing
Entry-Level Pricing
Acquia Customer Data Platform
No pricing availableAdobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Acquia Customer Data Platform
No trial information availableAdobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.2
65
8.3
2,626
Ease of Use
7.2
65
7.3
2,687
Ease of Setup
6.6
44
6.8
1,337
Ease of Admin
7.5
44
7.6
1,176
Quality of Support
7.0
59
7.5
2,476
Has the product been a good partner in doing business?
7.5
38
7.7
1,169
Product Direction (% positive)
8.3
61
8.0
2,591
Features by Category
Email Marketing
8.0
39
8.3
1755
|
Verified
8.6
39
8.7
1743
|
Verified
8.3
36
8.1
1713
|
Verified
8.2
33
8.5
1659
|
Verified
Online Marketing
8.4
35
7.8
1698
|
Verified
7.5
29
7.8
1516
|
Verified
7.0
24
7.9
1571
|
Verified
7.9
28
7.4
1570
|
Verified
7.8
23
7.4
1337
|
Verified
Lead Management
8.2
35
8.5
1357
|
Verified
8.0
31
7.9
1250
|
Verified
8.6
38
8.2
1633
|
Verified
7.9
34
8.2
1597
|
Verified
7.8
34
8.4
1656
|
Verified
8.2
34
8.0
1535
|
Verified
8.1
30
8.3
1546
|
Verified
7.6
33
8.2
1604
|
Verified
Campaign Management
8.1
29
8.3
1611
|
Verified
Feature Not Available
8.3
1496
|
Verified
Feature Not Available
7.3
1188
|
Verified
Feature Not Available
7.0
943
Social
6.9
20
7.3
746
|
Verified
7.0
17
7.5
797
|
Verified
7.7
18
7.6
784
|
Verified
7.7
19
7.5
752
|
Verified
6.9
18
7.5
714
|
Verified
Reporting & Analytics
7.7
39
7.7
1650
|
Verified
7.6
32
7.2
1413
|
Verified
6.7
23
7.2
1235
|
Verified
6.6
20
7.2
1161
|
Verified
6.3
21
6.9
1010
|
Verified
Platform
8.0
27
7.7
904
|
Verified
8.1
26
8.0
903
|
Verified
8.3
27
8.4
913
|
Verified
8.1
17
7.7
635
|
Verified
6.7
20
7.3
636
|
Verified
7.3
30
7.7
902
|
Verified
7.5
10
7.6
594
Agentic AI - Marketing Automation
Not enough data
7.3
62
Not enough data
7.4
60
Not enough data
7.2
62
Not enough data
6.9
61
Not enough data
7.0
59
Not enough data
7.4
59
Integration
8.2
28
8.0
912
|
Verified
8.2
27
7.9
871
|
Verified
7.5
21
8.1
792
|
Verified
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Lead Management
Not enough data
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Marketing Campaigns
Not enough data
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Campaign Execution
Not enough data
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Agentic AI - Account Data Management
Not enough data
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Integrated Workflows
Not enough data
7.9
33
Not enough data
8.3
33
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Repeatability and Reportability
Not enough data
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
AI and Automation
Not enough data
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Generative AI
Not enough data
7.5
23
Agentic AI - Sales Engagement
Not enough data
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Development
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
4.8
8
Not enough data
7.8
9
Not enough data
Targeting
8.0
9
Not enough data
7.9
8
Not enough data
Triggered Content
8.3
7
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Personalized Content
5.0
5
Not enough data
Not enough data
Not enough data
7.8
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
8.7
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
7.1
23
Not enough data
7.0
23
Not enough data
7.3
23
Not enough data
7.0
23
Not enough data
6.9
24
Not enough data
6.6
24
Not enough data
7.3
25
Analytics
Not enough data
8.2
84
Not enough data
8.0
83
Not enough data
7.8
46
Customizations
Not enough data
7.7
81
Not enough data
8.5
79
Not enough data
7.8
45
Not enough data
7.6
47
Not enough data
7.9
83
Generative AI
Not enough data
6.7
40
Agentic AI - Outbound Call Tracking
Not enough data
7.3
5
Not enough data
8.0
5
Calling
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Contacts
Not enough data
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Insights
Not enough data
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Content Management
Not enough data
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Analytics
Not enough data
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
8
Not enough data
7.9
7
Not enough data
7.1
8
Not enough data
7.9
7
Lead Intelligence
Not enough data
8.3
296
Not enough data
8.2
289
Not enough data
8.3
310
Lead Management
Not enough data
8.6
307
Not enough data
8.1
294
Not enough data
8.3
293
Marketing Campaigns
Not enough data
8.3
276
Not enough data
8.1
257
Not enough data
8.2
265
Not enough data
8.2
274
Not enough data
8.3
296
Data Availability - Marketing Account Intelligence
Not enough data
7.9
33
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
33
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Lead Intelligence
Not enough data
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Lead Management
Not enough data
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Marketing Campaigns
Not enough data
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Analysis
Not enough data
8.4
106
|
Verified
Not enough data
8.6
116
Not enough data
8.1
83
|
Verified
Not enough data
8.3
92
|
Verified
Campaigns
Not enough data
8.3
102
Not enough data
8.2
102
|
Verified
Not enough data
8.3
100
Not enough data
8.1
98
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Engagement
Not enough data
8.1
93
|
Verified
Platform
Not enough data
8.4
112
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.3
105
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquia Customer Data Platform and Adobe Marketo Engage are categorized as Marketing Automation
Unique Categories
Acquia Customer Data Platform is categorized as Customer Journey Mapping, Personalization Engines, Digital Experience Platforms (DXP), Customer Journey Analytics, Customer Data Platform (CDP), and Digital Asset Management
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Acquia Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.9%
Computer Software
13.3%
Marketing and Advertising
12.0%
Retail
8.4%
Internet
8.4%
Other
41.0%
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.1%
Internet
5.7%
Financial Services
4.1%
Other
39.5%
Alternatives
Discussions
Acquia Customer Data Platform has no discussions with answers
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
