Compare Acquia Customer Data Platform and ActiveCampaign 
Featured Products
At a Glance
Market Segments
Small-Business (49.4% of reviews)
Small-Business (91.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at $15.00 Per Month
Acquia Customer Data Platform
Star Rating
(86)3.9 out of 5
Market Segments
Small-Business (49.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Acquia Customer Data PlatformActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in user experience, particularly with its flexible workflow builder that allows users to create detailed customer journeys based on behavior. This feature significantly enhances automation, making it easier to send targeted emails without manual intervention.
- Users say that Acquia Customer Data Platform offers strong customization options, which is appealing for businesses looking to tailor their marketing strategies. Reviewers appreciate its ability to provide a unified customer view, enabling marketers to develop highly targeted campaigns.
- According to verified reviews, ActiveCampaign stands out for its powerful automation capabilities and integrated CRM, which allows users to track customer journeys and analyze engagement from a single platform. This integration is a significant time-saver for marketing teams.
- Reviewers mention that while Acquia Customer Data Platform has a user-friendly interface, it lacks the same level of support and community engagement seen with ActiveCampaign. Users have noted that ActiveCampaign's quality of support is notably higher, making it easier to resolve issues quickly.
- Users highlight that ActiveCampaign's ease of setup is a major advantage, with many praising its intuitive onboarding process. In contrast, Acquia Customer Data Platform has received feedback indicating that its setup can be more challenging, which may lead to longer implementation times.
- G2 reviewers indicate that ActiveCampaign's overall satisfaction ratings are significantly higher, reflecting its strong market presence and user loyalty. This is supported by a much larger volume of recent reviews, showcasing consistent positive experiences compared to Acquia's limited feedback.
Pricing
Entry-Level Pricing
Acquia Customer Data Platform
No pricing availableActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
Acquia Customer Data Platform
No trial information availableActiveCampaign
Free Trial is available
Ratings
Meets Requirements
8.2
65
8.8
11,141
Ease of Use
7.2
65
8.2
11,257
Ease of Setup
6.6
44
8.0
7,190
Ease of Admin
7.5
44
8.4
6,338
Quality of Support
7.0
59
8.5
10,314
Has the product been a good partner in doing business?
7.5
38
8.8
6,196
Product Direction (% positive)
8.3
61
8.2
10,547
Features by Category
Sales Force Automation
Not enough data
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Marketing Automation
Not enough data
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Customer Support
Not enough data
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Reporting & Analytics
Not enough data
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Mobile & Social
Not enough data
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Platform
Not enough data
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Integration
Not enough data
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Generative AI
Not enough data
6.1
644
Agentic AI - CRM
Not enough data
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Email Marketing
8.0
39
8.7
6479
|
Verified
8.6
39
8.9
6312
|
Verified
8.3
36
8.5
6140
|
Verified
8.2
33
8.8
5773
|
Verified
Online Marketing
8.4
35
7.4
4387
|
Verified
7.5
29
7.9
4075
|
Verified
7.0
24
7.8
3533
|
Verified
7.9
28
8.1
4864
|
Verified
7.8
23
7.8
3468
|
Verified
Lead Management
8.2
35
8.3
4360
|
Verified
8.0
31
8.0
3961
|
Verified
8.6
38
8.5
5108
|
Verified
7.9
34
8.0
3489
|
Verified
7.8
34
8.5
4355
|
Verified
8.2
34
8.1
3998
|
Verified
8.1
30
8.2
3794
|
Verified
7.6
33
8.0
3573
|
Verified
Campaign Management
8.1
29
8.0
3488
|
Verified
Feature Not Available
7.8
3104
|
Verified
Feature Not Available
7.2
2635
Feature Not Available
6.8
2335
|
Verified
Social
6.9
20
6.9
2321
|
Verified
7.0
17
7.3
2676
|
Verified
7.7
18
7.3
2547
|
Verified
7.7
19
7.1
2440
|
Verified
6.9
18
7.0
2398
|
Verified
Reporting & Analytics
7.7
39
8.1
5189
|
Verified
7.6
32
7.6
3588
|
Verified
6.7
23
7.2
2918
|
Verified
6.6
20
7.1
2723
|
Verified
6.3
21
6.9
2441
|
Verified
Platform
8.0
27
7.9
3719
|
Verified
8.1
26
8.2
3523
|
Verified
8.3
27
8.3
3703
|
Verified
8.1
17
7.5
2400
|
Verified
6.7
20
7.0
2133
|
Verified
7.3
30
8.4
3714
|
Verified
7.5
10
7.5
2424
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Integration
8.2
28
8.1
3754
|
Verified
8.2
27
8.1
3651
|
Verified
7.5
21
7.8
3127
|
Verified
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Messenger
Not enough data
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Channels
Not enough data
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Customers
Not enough data
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Agentic AI - Conversational Marketing
Not enough data
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Repeatability and Reportability
Not enough data
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
AI and Automation
Not enough data
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Generative AI
Not enough data
6.1
414
Agentic AI - Sales Engagement
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Development
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Templates
Not enough data
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Personalization
Not enough data
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Multichannel
Not enough data
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Administration
Not enough data
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Agentic AI - E-Commerce Personalization
Not enough data
7.6
13
Not enough data
7.6
13
Segmentation
4.8
8
Not enough data
7.8
9
Not enough data
Targeting
8.0
9
Not enough data
7.9
8
Not enough data
Triggered Content
8.3
7
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Personalized Content
5.0
5
Not enough data
Not enough data
Not enough data
7.8
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Edit
Not enough data
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Logistics
Not enough data
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Generative AI
Not enough data
6.0
838
Not enough data
6.1
674
Agentic AI - Email Template Builder
Not enough data
6.2
110
Not enough data
6.2
109
Text Messaging
Not enough data
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
SMS Platform
Not enough data
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Agentic AI - SMS Marketing
Not enough data
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Data Sourcing
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
8.7
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Campaigns
Not enough data
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Integrations
Not enough data
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Generative AI
Not enough data
6.1
65
Agentic AI - Vulnerability Scanner
Not enough data
6.6
16
Not enough data
6.9
16
Attribution Modeling
Not enough data
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Agentic AI - Attribution
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Marketing
Not enough data
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Reporting
Not enough data
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.8(won by default)
201
Agentic AI - Social Media Advertising
Not enough data
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Social Functionality
Not enough data
7.9(won by default)
300
Campaign Management
Not enough data
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Targeting
Not enough data
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Platform
Not enough data
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Page Customization
Not enough data
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Page Optimization
Not enough data
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Integrations
Not enough data
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Generative AI
Not enough data
6.2
166
Agentic AI - Landing Page Builders
Not enough data
6.7
22
Customization
Not enough data
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Additional Functionality
Not enough data
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Agentic AI - Lead Scoring
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Attribution
Not enough data
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Discovery
Not enough data
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Management
Not enough data
8.0
384
Not enough data
8.3
426
Platform
Not enough data
8.1
405
Not enough data
8.1
434
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Data Sourcing
Not enough data
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Predictive Analytics
Not enough data
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Sales Management
Not enough data
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquia Customer Data Platform and ActiveCampaign are categorized as Marketing Automation
Unique Categories
Acquia Customer Data Platform is categorized as Customer Journey Mapping, Personalization Engines, Digital Experience Platforms (DXP), Customer Journey Analytics, Customer Data Platform (CDP), and Digital Asset Management
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Acquia Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.9%
Computer Software
13.3%
Marketing and Advertising
12.0%
Retail
8.4%
Internet
8.4%
Other
41.0%
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Alternatives
Discussions
Acquia Customer Data Platform has no discussions with answers
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
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