Compare Acoustic Campaign and Listrak 
At a Glance
Market Segments
Enterprise (44.5% of reviews)
Mid-Market (57.7% of reviews)
Entry-Level Pricing
Let's talk
No pricing available
Acoustic Campaign
Star Rating
(273)3.8 out of 5
Market Segments
Enterprise (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Let's talk
Browse all 3 pricing plansListrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in user experience, particularly with its AI features that provide insights based on user behavior, making it easier to tailor recommendations and improve engagement. In contrast, users of Acoustic Campaign have noted some challenges with configuration, which can hinder their ability to fully leverage the platform's capabilities.
- Users say that Listrak's onboarding process is highly praised, with one-on-one support from account management experts, ensuring a smooth transition for new users. Meanwhile, Acoustic Campaign's implementation has been described as less intuitive, which may lead to a steeper learning curve for some users.
- Reviewers mention that Listrak provides a comprehensive solution for managing cross-channel campaigns, integrating email and SMS seamlessly. Users appreciate the ability to monitor campaign performance in one place, while Acoustic Campaign, although strong in email marketing, may require users to navigate multiple tools for a complete marketing strategy.
- According to verified reviews, Listrak scores significantly higher in customer support quality, with users highlighting the responsiveness and effectiveness of their support team. In contrast, while Acoustic Campaign does offer support, some users feel it could be more proactive in addressing their needs.
- G2 reviewers report that Acoustic Campaign shines in its multichannel marketing capabilities, allowing for personalized conversations that drive sales. However, users have expressed a desire for improved ease of use, as navigating the platform can sometimes be cumbersome compared to Listrak's more user-friendly interface.
- Users say that Listrak's robust analytics tools provide clear insights into campaign performance, helping marketers make data-driven decisions. Acoustic Campaign also offers analytics, but some users feel that its reporting features could be more comprehensive and easier to interpret.
Pricing
Entry-Level Pricing
Acoustic Campaign
Essentials
Let's talk
Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.
- Unlimited customer records
- Lead scoring
- CRM integration
Listrak
No pricing availableFree Trial
Acoustic Campaign
No trial information availableListrak
No trial information availableRatings
Meets Requirements
7.8
197
8.8
264
Ease of Use
6.8
198
8.3
265
Ease of Setup
6.7
95
8.1
140
Ease of Admin
7.3
96
8.7
122
Quality of Support
7.3
188
9.4
262
Has the product been a good partner in doing business?
7.5
98
9.4
120
Product Direction (% positive)
6.8
190
9.2
257
Features by Category
Email Marketing
7.6
149
|
Verified
8.9
179
|
Verified
8.3
151
|
Verified
9.2
179
|
Verified
7.8
148
|
Verified
9.0
178
|
Verified
7.8
131
|
Verified
8.9
160
|
Verified
Online Marketing
6.7
118
|
Verified
7.8
109
|
Verified
7.4
124
|
Verified
8.4
144
|
Verified
7.5
126
|
Verified
8.6
159
|
Verified
7.0
116
|
Verified
8.6
155
|
Verified
7.1
96
|
Verified
8.0
100
|
Verified
Lead Management
7.2
102
|
Verified
8.3
96
|
Verified
7.1
103
|
Verified
8.3
109
|
Verified
7.5
113
|
Verified
8.8
166
|
Verified
7.0
83
|
Verified
7.9
76
|
Verified
7.2
93
|
Verified
8.0
91
|
Verified
7.1
89
|
Verified
8.2
109
|
Verified
7.1
83
|
Verified
8.6
102
|
Verified
7.2
85
|
Verified
8.2
81
|
Verified
Campaign Management
7.2
105
|
Verified
8.6
118
|
Verified
7.0
81
7.5
74
6.9
66
|
Verified
7.7
82
|
Verified
6.8
55
|
Verified
7.5
70
Social
6.4
59
6.3
56
|
Verified
7.2
74
|
Verified
6.4
58
|
Verified
6.8
66
|
Verified
6.6
57
|
Verified
6.8
67
6.5
54
|
Verified
6.7
61
|
Verified
6.8
60
|
Verified
Reporting & Analytics
7.2
133
|
Verified
8.6
169
|
Verified
6.6
104
|
Verified
8.3
126
|
Verified
6.5
82
|
Verified
8.3
125
|
Verified
6.2
79
|
Verified
8.3
144
|
Verified
6.2
68
7.3
74
|
Verified
Platform
6.9
65
|
Verified
8.0
117
|
Verified
6.7
63
|
Verified
8.3
106
|
Verified
7.7
65
|
Verified
8.8
121
|
Verified
6.2
37
|
Verified
7.3
70
|
Verified
6.5
47
|
Verified
7.6
77
|
Verified
7.2
62
|
Verified
8.8
124
|
Verified
6.6
42
|
Verified
8.2
83
|
Verified
Agentic AI - Marketing Automation
Not enough data
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Integration
7.4
69
|
Verified
8.7
122
|
Verified
7.3
57
|
Verified
8.3
116
|
Verified
6.2
49
|
Verified
7.9
98
|
Verified
Text Messaging
Not enough data
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
SMS Platform
Not enough data
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Campaigns
Not enough data
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Engagement
Not enough data
8.7
58
|
Verified
Platform
Not enough data
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acoustic Campaign and Listrak are categorized as Marketing Automation
Unique Categories
Acoustic Campaign has no unique categories
Listrak is categorized as SMS Marketing, Personalization, Identity Resolution, Customer Data Platform (CDP), and Mobile Marketing
Reviews
Reviewers' Company Size
Acoustic Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.5%
Information Technology and Services
6.1%
Financial Services
6.1%
Computer Software
6.1%
Other
59.9%
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Alternatives
Discussions
Does IBM Marketing Cloud offer any social capabilities?
1 Comment
RH
Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)...Read more
Can relational tables be renamed?
1 Comment
OA
Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed.
Additionally - apologies for the delay! Please be sure to check...Read more
What is Acoustic Campaign?
1 Comment
MB
It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop.Read more
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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