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Compare Acoustic Campaign and Insider One 
Featured Products
At a Glance
Market Segments
Enterprise (44.7% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Let's talk
No pricing available
Acoustic Campaign
Star Rating
(272)3.8 out of 5
Market Segments
Enterprise (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Let's talk
Browse all 3 pricing plansInsider One
Star Rating
(1,265)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One significantly outperforms Acoustic Campaign in overall user satisfaction, with a G2 Score of 88.16 compared to Acoustic Campaign's 29.26. This indicates a much higher level of approval and positive experiences among users of Insider One.
- Users say that Acoustic Campaign, while offering robust email tools and automation features, struggles with user experience, particularly in ease of use and setup. Reviewers have noted challenges in configuration, which can hinder effective campaign management.
- According to verified reviews, Insider One excels in providing a seamless implementation process, with users highlighting the speed and responsiveness of technical support. This contrasts with Acoustic Campaign, where users have expressed concerns about the complexity of onboarding and setup.
- Reviewers mention that Insider One's advanced features, such as personalized customer journeys and targeted merchandising, allow for a more tailored marketing approach. In comparison, while Acoustic Campaign offers comprehensive analytics, users feel it lacks the same level of customization and flexibility.
- Users appreciate the high-quality support provided by Insider One, with many praising the ongoing guidance from account managers. In contrast, Acoustic Campaign's support has received mixed feedback, with some users indicating that it could be more responsive and helpful.
- G2 reviewers highlight that Insider One's tools for lead tracking and automated responses are particularly effective, enhancing user engagement. While Acoustic Campaign does offer similar functionalities, users have noted that the execution and reliability of these features can be inconsistent.
Pricing
Entry-Level Pricing
Acoustic Campaign
Essentials
Let's talk
Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.
- Unlimited customer records
- Lead scoring
- CRM integration
Insider One
No pricing availableFree Trial
Acoustic Campaign
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
7.8
196
9.4
1,143
Ease of Use
6.7
197
9.4
1,155
Ease of Setup
6.7
94
9.0
613
Ease of Admin
7.3
96
9.1
313
Quality of Support
7.3
187
9.6
1,140
Has the product been a good partner in doing business?
7.5
98
9.5
314
Product Direction (% positive)
6.8
189
9.8
1,097
Features by Category
Email Marketing
7.6
149
|
Verified
9.6
513
8.3
151
|
Verified
9.6
492
7.8
148
|
Verified
9.6
495
7.8
131
|
Verified
9.6
436
Online Marketing
6.7
118
|
Verified
Feature Not Available
7.4
124
|
Verified
9.6
532
7.5
126
|
Verified
9.6
547
7.0
116
|
Verified
9.5
536
7.1
96
|
Verified
Feature Not Available
Lead Management
7.2
102
|
Verified
9.5
506
7.1
103
|
Verified
9.5
504
7.5
113
|
Verified
9.6
551
7.0
83
|
Verified
Feature Not Available
7.2
93
|
Verified
9.5
483
7.1
89
|
Verified
9.5
448
7.1
83
|
Verified
9.5
487
7.2
84
|
Verified
9.5
471
Campaign Management
7.2
104
|
Verified
Feature Not Available
7.0
81
Feature Not Available
6.9
66
|
Verified
Feature Not Available
6.8
55
|
Verified
Feature Not Available
Social
6.4
59
Feature Not Available
7.2
74
|
Verified
9.4
442
6.8
66
|
Verified
9.4
453
6.8
67
Feature Not Available
6.7
61
|
Verified
Feature Not Available
Reporting & Analytics
7.2
132
|
Verified
9.4
533
6.6
104
|
Verified
9.4
528
6.5
81
|
Verified
9.4
522
6.2
79
|
Verified
9.4
519
6.2
68
9.1
422
Platform
6.9
65
|
Verified
9.5
530
6.7
63
|
Verified
9.5
278
7.7
65
|
Verified
9.6
508
6.2
37
|
Verified
9.5
445
6.5
47
|
Verified
9.4
450
7.2
62
|
Verified
9.5
491
6.6
42
|
Verified
9.4
431
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
7.4
69
|
Verified
9.4
500
7.3
57
|
Verified
9.4
500
6.2
49
|
Verified
9.4
461
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
601
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
Not enough data
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Platform Data
Not enough data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Platform Additional Functionality
Not enough data
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
Not enough data
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Campaigns
Not enough data
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Engagement
Not enough data
9.6
628
Platform
Not enough data
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
Acoustic Campaign and Insider One are categorized as Marketing Automation
Unique Categories
Acoustic Campaign has no unique categories
Reviews
Reviewers' Company Size
Acoustic Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.5%
Information Technology and Services
6.1%
Financial Services
6.1%
Computer Software
6.1%
Other
59.8%
Retail
26.3%
Apparel & Fashion
10.1%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.1%
Alternatives
Discussions
Does IBM Marketing Cloud offer any social capabilities?
1 Comment
RH
Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)...Read more
Can relational tables be renamed?
1 Comment
OA
Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed.
Additionally - apologies for the delay! Please be sure to check...Read more
What is Acoustic Campaign?
1 Comment
MB
It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop.Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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