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Compare Acoustic Campaign and Dotdigital 
Featured Products
At a Glance
Market Segments
Enterprise (44.5% of reviews)
Mid-Market (46.1% of reviews)
Entry-Level Pricing
Let's talk
Contact Us
Acoustic Campaign
Star Rating
(273)3.8 out of 5
Market Segments
Enterprise (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Let's talk
Browse all 3 pricing plansDotdigital
Star Rating
(1,175)4.4 out of 5
Market Segments
Mid-Market (46.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users praising its intuitive interface that simplifies the process of building marketing campaigns. This ease of use allows teams to get up to speed quickly, enhancing overall productivity.
- Users say that Acoustic Campaign offers robust multichannel marketing capabilities, which help boost engagement and facilitate personalized conversations. Reviewers appreciate its comprehensive analytics and seamless CRM integrations, making it a strong choice for enterprises focused on targeted campaigns.
- According to verified reviews, Dotdigital stands out for its powerful support in automating diverse marketing services, including email and social media. Users highlight the platform's modular construction, which allows for efficient campaign management and collaboration.
- Reviewers mention that while Acoustic Campaign has strong email tools and automation features, some users face challenges with its setup and configuration, indicating a steeper learning curve compared to Dotdigital's more straightforward onboarding process.
- G2 reviewers note that Dotdigital provides exceptional customer support, with many users highlighting the responsiveness and effectiveness of the support team. This aspect significantly enhances the overall user experience, especially for those new to marketing automation.
- Users report that Acoustic Campaign shines in its analytics capabilities, allowing for detailed insights into campaign performance. However, some users feel that its overall usability could be improved, particularly in comparison to Dotdigital's more streamlined interface.
Pricing
Entry-Level Pricing
Acoustic Campaign
Essentials
Let's talk
Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.
- Unlimited customer records
- Lead scoring
- CRM integration
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Acoustic Campaign
No trial information availableDotdigital
Free Trial is available
Ratings
Meets Requirements
7.8
197
8.5
980
Ease of Use
6.8
198
8.7
992
Ease of Setup
6.7
95
8.1
527
Ease of Admin
7.3
96
8.4
387
Quality of Support
7.3
188
8.9
960
Has the product been a good partner in doing business?
7.5
98
8.6
386
Product Direction (% positive)
6.8
190
8.8
967
Features by Category
Email Marketing
Not enough data
8.6
131
Not enough data
8.4
135
Not enough data
9.1
123
Not enough data
8.8
141
Not enough data
9.1
126
Not enough data
8.6
123
Not enough data
8.3
109
Not enough data
9.1
50
Not enough data
8.4
49
Reporting & Analytics
Not enough data
8.3
105
|
Verified
Not enough data
8.6
127
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
7.6
149
|
Verified
8.9
568
|
Verified
8.3
151
|
Verified
9.1
550
|
Verified
7.8
148
|
Verified
8.8
536
|
Verified
7.8
131
|
Verified
8.6
515
|
Verified
Online Marketing
6.7
118
|
Verified
8.0
451
|
Verified
7.4
124
|
Verified
8.3
493
|
Verified
7.5
126
|
Verified
8.3
480
|
Verified
7.0
116
|
Verified
8.3
498
|
Verified
7.1
96
|
Verified
7.8
403
Lead Management
7.2
102
|
Verified
8.0
380
|
Verified
7.1
103
|
Verified
8.1
411
|
Verified
7.5
113
|
Verified
8.7
504
|
Verified
7.0
83
|
Verified
7.8
349
|
Verified
7.2
93
|
Verified
8.0
362
|
Verified
7.1
89
|
Verified
8.0
385
|
Verified
7.1
83
|
Verified
7.8
351
|
Verified
7.2
85
|
Verified
7.8
373
|
Verified
Campaign Management
7.2
105
|
Verified
8.3
440
|
Verified
7.0
81
8.0
359
|
Verified
6.9
66
|
Verified
7.6
325
|
Verified
6.8
55
|
Verified
7.4
317
Social
6.4
59
7.0
302
7.2
74
|
Verified
7.4
321
|
Verified
6.8
66
|
Verified
7.1
314
|
Verified
6.8
67
7.2
304
|
Verified
6.7
61
|
Verified
7.1
293
|
Verified
Reporting & Analytics
7.2
133
|
Verified
8.4
513
|
Verified
6.6
104
|
Verified
8.1
412
|
Verified
6.5
82
|
Verified
7.8
382
|
Verified
6.2
79
|
Verified
7.7
362
|
Verified
6.2
68
7.4
329
Platform
6.9
65
|
Verified
8.0
359
|
Verified
6.7
63
|
Verified
8.2
317
|
Verified
7.7
65
|
Verified
8.7
371
|
Verified
6.2
37
|
Verified
7.6
280
|
Verified
6.5
47
|
Verified
7.6
306
|
Verified
7.2
62
|
Verified
8.8
354
|
Verified
6.6
42
|
Verified
7.8
284
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Integration
7.4
69
|
Verified
8.3
366
|
Verified
7.3
57
|
Verified
7.9
353
|
Verified
6.2
49
|
Verified
7.6
312
|
Verified
Administration
Not enough data
8.5
150
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
144
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Edit
Not enough data
7.7
248
Not enough data
8.8
284
Not enough data
8.3
266
Logistics
Not enough data
8.4
289
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
Not enough data
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
56
SMS Platform
Not enough data
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Platform Basics
Not enough data
8.7
121
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Analysis
Not enough data
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Campaigns
Not enough data
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.7
98
|
Verified
Engagement
Not enough data
7.8
78
|
Verified
Platform
Not enough data
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acoustic Campaign and Dotdigital are categorized as Marketing Automation
Unique Categories
Acoustic Campaign has no unique categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Reviews
Reviewers' Company Size
Acoustic Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.5%
Information Technology and Services
6.1%
Financial Services
6.1%
Computer Software
6.1%
Other
59.9%
Retail
11.3%
Non-Profit Organization Management
7.9%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.2%
Alternatives
Discussions
Does IBM Marketing Cloud offer any social capabilities?
1 Comment
RH
Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)...Read more
Can relational tables be renamed?
1 Comment
OA
Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed.
Additionally - apologies for the delay! Please be sure to check...Read more
What is Acoustic Campaign?
1 Comment
MB
It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop.Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
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