# Acoustic Campaign vs BMC Helix ITSM Comparison | | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Star Rating** | 3.8 out of 5 | 3.7 out of 5 | | **Total Reviews** | 275 | 294 | | **Largest Market Segment** | Enterprise (44.2% of reviews) | Enterprise (74.9% of reviews) | | **Entry Level Price** | Let's talk | No pricing available | --- ## Top Pros & Cons ### Acoustic Campaign Pros: - Engagement Efficiency (2 reviews) - Automation Features (1 reviews) Cons: - Not Intuitive (1 reviews) ### BMC Helix ITSM Pros: - Ease of Use (5 reviews) - Ticket Management (4 reviews) Cons: - Bugs (1 reviews) - Complexity (1 reviews) --- ## Ratings Comparison | Rating | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Meets Requirements** | 7.8 (198 reviews) | 8.0 (247 reviews) | | **Ease of Use** | 6.8 (199 reviews) | 7.1 (250 reviews) | | **Ease of Setup** | 6.8 (96 reviews) | 7.0 (90 reviews) | | **Ease of Admin** | 7.4 (97 reviews) | 7.2 (83 reviews) | | **Quality of Support** | 7.3 (189 reviews) | 7.5 (216 reviews) | | **Has the product been a good partner in doing business?** | 7.5 (99 reviews) | 7.9 (77 reviews) | | **Product Direction (% positive)** | 6.8 (191 reviews) | 6.1 (246 reviews) | --- ## Pricing ### Acoustic Campaign #### Entry-Level Pricing Plan: Essentials Price: Let's talk Description: Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level. Key Features: - Unlimited customer records - Lead scoring - CRM integration [Browse all 3 editions](https://www.g2.com/products/acoustic-campaign/pricing) #### Free Trial No ### BMC Helix ITSM #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Acoustic Campaign** | 7.0/10 | 171 | | **BMC Helix ITSM** | N/A | N/A | #### Email Marketing | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Building and Personalizing Emails** | 7.6 (150 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 8.4 (152 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 7.8 (148 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 7.8 (132 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Landing Pages and Forms** | 6.7 (118 reviews) ✓ Verified | Not enough data | | **Dynamic Content** | 7.4 (124 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 7.5 (126 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 7.0 (116 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | 7.1 (96 reviews) ✓ Verified | Not enough data | #### Lead Management | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Marketing Lead Database** | 7.2 (102 reviews) ✓ Verified | Not enough data | | **Data Quality Management** | 7.1 (103 reviews) ✓ Verified | Not enough data | | **Segmentation** | 7.5 (114 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 7.0 (83 reviews) ✓ Verified | Not enough data | | **Lead Nurturing** | 7.2 (93 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 7.1 (89 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 7.1 (83 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 7.2 (85 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Program Management** | 7.2 (105 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 7.0 (81 reviews) | Not enough data | | **Calendaring** | 6.9 (66 reviews) ✓ Verified | Not enough data | | **Budgeting** | 6.8 (55 reviews) ✓ Verified | Not enough data | #### Social | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Social Listening** | 6.4 (59 reviews) | Not enough data | | **Social Sharing** | 7.2 (74 reviews) ✓ Verified | Not enough data | | **Social Campaigns** | 6.8 (66 reviews) ✓ Verified | Not enough data | | **Social Media Engagement** | 6.8 (67 reviews) | Not enough data | | **Social Media Advertising** | 6.7 (61 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Basic Reporting** | 7.2 (134 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 6.6 (104 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 6.5 (82 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 6.2 (79 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 6.2 (68 reviews) | Not enough data | #### Platform | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Customization ** | 6.9 (65 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 6.8 (64 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 7.7 (65 reviews) ✓ Verified | Not enough data | | **Internationalization** | 6.2 (37 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 6.5 (47 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 7.2 (62 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 6.6 (42 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Automation | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Data Import & Export Tools** | 7.4 (69 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 7.3 (57 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 6.2 (49 reviews) ✓ Verified | Not enough data | ### IT Service Management (ITSM) Tools | Product | Score | Reviews | |---|---|---| | **Acoustic Campaign** | N/A | N/A | | **BMC Helix ITSM** | 8.8/10 | 30 | #### Administration | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Change Management** | Not enough data | 8.8 (17 reviews) ✓ Verified | | **Asset Management** | Not enough data | 8.7 (18 reviews) ✓ Verified | | **Reports & Analytics** | Not enough data | 9.3 (16 reviews) ✓ Verified | #### Service Desk | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Help Desk** | Not enough data | 9.1 (22 reviews) ✓ Verified | | **Incident Reports** | Not enough data | 9.2 (20 reviews) ✓ Verified | | **Process Workflow** | Not enough data | 9.0 (17 reviews) ✓ Verified | #### Management | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Reporting** | Not enough data | 9.5 (10 reviews) ✓ Verified | | **Administration Console** | Not enough data | 7.6 (9 reviews) ✓ Verified | | **Access Management** | Not enough data | 8.5 (10 reviews) ✓ Verified | | **Asset Management** | Not enough data | 8.7 (9 reviews) ✓ Verified | | **Policy Dictation** | Not enough data | 7.6 (11 reviews) ✓ Verified | #### Functionality | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Ticketing System** | Not enough data | 9.6 (12 reviews) ✓ Verified | | **Performance Logging** | Not enough data | 8.3 (9 reviews) ✓ Verified | | **Alerting** | Not enough data | 9.1 (11 reviews) ✓ Verified | | **Automation** | Not enough data | 8.8 (12 reviews) ✓ Verified | #### Agentic AI - IT Service Management (ITSM) Tools | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Service Desk | Product | Score | Reviews | |---|---|---| | **Acoustic Campaign** | N/A | N/A | | **BMC Helix ITSM** | 7.8/10 | 115 | #### Incident Management | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Automate Ticket Routing** | Not enough data | Feature Not Available | | **Ticket Prioritization** | Not enough data | 8.6 (104 reviews) | | **Ticket Notifications** | Not enough data | 8.4 (105 reviews) | | **Knowledge Base** | Not enough data | 7.8 (85 reviews) | | **Knowledge Base/Ticket Integration** | Not enough data | 7.8 (87 reviews) | #### Reporting | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Dashboards** | Not enough data | 7.8 (93 reviews) | | **Time Tracking** | Not enough data | 7.9 (89 reviews) | | **Surveys** | Not enough data | Feature Not Available | #### Access & Usability | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Mobile** | Not enough data | 6.6 (55 reviews) | | **Self Service** | Not enough data | 7.7 (84 reviews) | | **Active Directory** | Not enough data | 7.9 (77 reviews) | | **Multi-Channel Access** | Not enough data | 7.7 (62 reviews) | #### Agentic AI - Service Desk | Feature | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Unique to Acoustic Campaign (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Unique to BMC Helix ITSM (2):** [IT Service Management Tools](https://www.g2.com/categories/it-service-management-itsm-tools), [Service Desk Software](https://www.g2.com/categories/service-desk) --- ## Reviewer Demographics ### By Company Size | Segment | Acoustic Campaign | BMC Helix ITSM | |---|---|---| | **Small-Business** | 23.3% | 4.4% | | **Mid-Market** | 32.5% | 20.7% | | **Enterprise** | 44.2% | 74.9% | ### By Industry #### Acoustic Campaign - **Marketing and Advertising:** 15.3% - **Information Technology and Services:** 6.5% - **Retail:** 6.5% - **Financial Services:** 6.0% - **Computer Software:** 6.0% - **Internet:** 4.8% - **Banking:** 4.8% - **Education Management:** 2.8% - **Hospital & Health Care:** 2.8% - **Non-Profit Organization Management:** 2.4% - **Other:** 41.9% #### BMC Helix ITSM - **Information Technology and Services:** 34.5% - **Telecommunications:** 8.7% - **Hospital & Health Care:** 6.9% - **Computer Software:** 6.2% - **Higher Education:** 3.6% - **Government Administration:** 2.9% - **Education Management:** 2.2% - **Banking:** 2.2% - **Retail:** 2.2% - **Internet:** 2.2% - **Other:** 28.4% --- ## Alternatives ### Alternatives to Acoustic Campaign - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14863 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (253 reviews) - [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews) - [Sugar Market](https://www.g2.com/products/sugar-market/reviews) — 4.2/5 stars (220 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14723 reviews) ### Alternatives to BMC Helix ITSM - [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews) — 4.5/5 stars (1904 reviews) - [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1339 reviews) - [Jira Service Management](https://www.g2.com/products/jira-service-management/reviews) — 4.3/5 stars (988 reviews) - [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (785 reviews) - [Ivanti Neurons for ITSM](https://www.g2.com/products/ivanti-neurons-for-itsm/reviews) — 4.0/5 stars (281 reviews) - [SysAid](https://www.g2.com/products/sysaid/reviews) — 4.5/5 stars (752 reviews) - [ManageEngine ServiceDesk Plus](https://www.g2.com/products/manageengine-servicedesk-plus/reviews) — 4.2/5 stars (249 reviews) - [EasyVista Service Manager](https://www.g2.com/products/easyvista-service-manager/reviews) — 4.0/5 stars (102 reviews) - [OpenText Service Management Automation X (SMAX)](https://www.g2.com/products/opentext-service-management-automation-x-smax/reviews) — 4.2/5 stars (72 reviews) - [CA Service Desk Manager](https://www.g2.com/products/ca-service-desk-manager/reviews) — 4.2/5 stars (20 reviews) --- ## Top Discussions ### Acoustic Campaign - Title: [Have you been able to leverage the full potential the platform has to offer?](https://www.g2.com/discussions/have-you-been-able-to-leverage-the-full-potential-the-platform-has-to-offer) — 2 comments, 1 upvote > **Top comment:** "the music is a good chese my desire this in advance from day to day" - Title: [Can relational tables be renamed?](https://www.g2.com/discussions/34946-can-relational-tables-be-renamed) — 1 comment, 1 upvote > **Top comment:** "Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed. Additionally - apologies for the delay! Please be sure to check..." - Title: [How do I know on what to do or how to use the site can I use this for accounting?](https://www.g2.com/discussions/30973-how-do-i-know-on-what-to-do-or-how-to-use-the-site-can-i-use-this-for-accounting) — 1 comment, 1 upvote > **Top comment:** "Hi Jose! Thanks for reaching out. Acoustic Campaign is our omnichannel Marketing Cloud platform that enables users to create relevant campaigns across..." - Title: [What is Acoustic Campaign?](https://www.g2.com/discussions/23949-what-is-acoustic-campaign) — 1 comment, 1 upvote > **Top comment:** "It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop." - Title: [Does IBM Marketing Cloud offer any social capabilities?](https://www.g2.com/discussions/social-capabilities) — 1 comment, 2 upvotes > **Top comment:** "Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)..." ### BMC Helix ITSM No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acoustic-campaign-vs-bmc-software-bmc-helix-itsm)