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Compare Acoustic Campaign and ActiveDEMAND 
Featured Products
At a Glance
Market Segments
Enterprise (44.5% of reviews)
Small-Business (80.6% of reviews)
Entry-Level Pricing
Let's talk
$0.00 Per Month
Acoustic Campaign
Star Rating
(273)3.8 out of 5
Market Segments
Enterprise (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Let's talk
Browse all 3 pricing plansActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansAcoustic Campaign vs ActiveDEMAND
When assessing the two solutions, reviewers found ActiveDEMAND easier to use, set up, and administer. Reviewers also preferred doing business with ActiveDEMAND overall.
- Reviewers felt that ActiveDEMAND meets the needs of their business better than Acoustic Campaign.
- When comparing quality of ongoing product support, reviewers felt that ActiveDEMAND is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ActiveDEMAND over Acoustic Campaign.
Pricing
Entry-Level Pricing
Acoustic Campaign
Essentials
Let's talk
Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.
- Unlimited customer records
- Lead scoring
- CRM integration
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
Free Trial
Acoustic Campaign
No trial information availableActiveDEMAND
Free Trial is available
Ratings
Meets Requirements
7.8
197
8.5
57
Ease of Use
6.8
198
7.5
57
Ease of Setup
6.7
95
7.7
41
Ease of Admin
7.3
96
8.0
38
Quality of Support
7.3
188
9.3
57
Has the product been a good partner in doing business?
7.5
98
9.3
39
Product Direction (% positive)
6.8
190
9.0
56
Features by Category
Email Marketing
7.6
149
|
Verified
8.4
33
|
Verified
8.3
151
|
Verified
8.6
35
|
Verified
7.8
148
|
Verified
8.3
31
|
Verified
7.8
131
|
Verified
9.1
31
|
Verified
Online Marketing
6.7
118
|
Verified
8.4
35
|
Verified
7.4
124
|
Verified
8.5
31
|
Verified
7.5
126
|
Verified
7.9
22
|
Verified
7.0
116
|
Verified
8.5
27
|
Verified
7.1
96
|
Verified
9.1
16
|
Verified
Lead Management
7.2
102
|
Verified
8.6
31
|
Verified
7.1
103
|
Verified
8.4
29
|
Verified
7.5
113
|
Verified
8.8
27
|
Verified
7.0
83
|
Verified
8.8
26
|
Verified
7.2
93
|
Verified
8.5
27
|
Verified
7.1
89
|
Verified
9.0
30
|
Verified
7.1
83
|
Verified
8.4
28
|
Verified
7.2
85
|
Verified
8.2
22
|
Verified
Campaign Management
7.2
105
|
Verified
8.2
29
|
Verified
7.0
81
8.4
21
|
Verified
6.9
66
|
Verified
8.4
26
|
Verified
6.8
55
|
Verified
6.9
7
Social
6.4
59
6.9
7
7.2
74
|
Verified
8.1
22
|
Verified
6.8
66
|
Verified
8.3
20
|
Verified
6.8
67
7.9
21
|
Verified
6.7
61
|
Verified
7.5
10
|
Verified
Reporting & Analytics
7.2
133
|
Verified
9.1
30
|
Verified
6.6
104
|
Verified
9.2
30
|
Verified
6.5
82
|
Verified
8.0
10
|
Verified
6.2
79
|
Verified
8.3
15
|
Verified
6.2
68
8.6
20
|
Verified
Platform
6.9
65
|
Verified
7.9
22
|
Verified
6.7
63
|
Verified
7.8
22
|
Verified
7.7
65
|
Verified
7.9
21
|
Verified
6.2
37
|
Verified
Not enough data
6.5
47
|
Verified
8.2
10
|
Verified
7.2
62
|
Verified
8.3
21
|
Verified
6.6
42
|
Verified
8.7
5
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.4
69
|
Verified
7.6
17
|
Verified
7.3
57
|
Verified
7.4
13
|
Verified
6.2
49
|
Verified
6.9
9
|
Verified
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
8.8
7
Not enough data
9.0
5
Not enough data
Not enough data
Tracking
Not enough data
7.8
6
Not enough data
8.0
5
Not enough data
8.3
5
Analytics
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
Not enough data
Call Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acoustic Campaign and ActiveDEMAND are categorized as Marketing Automation
Unique Categories
Acoustic Campaign has no unique categories
ActiveDEMAND is categorized as Inbound Call Tracking and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Acoustic Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.5%
Information Technology and Services
6.1%
Financial Services
6.1%
Computer Software
6.1%
Other
59.9%
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Health, Wellness and Fitness
6.0%
Computer Software
6.0%
Other
35.8%
Alternatives
Discussions
Does IBM Marketing Cloud offer any social capabilities?
1 Comment
RH
Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)...Read more
Can relational tables be renamed?
1 Comment
OA
Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed.
Additionally - apologies for the delay! Please be sure to check...Read more
What is Acoustic Campaign?
1 Comment
MB
It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop.Read more
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
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