# Acoustic Campaign vs ActiveDEMAND Comparison

| | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Star Rating** | 3.8 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 275 | 68 | 
| **Largest Market Segment** | Enterprise (44.2% of reviews) | Small-Business (80.6% of reviews) | 
| **Entry Level Price** | Let's talk | $0.00 Per Month | 

---
## Top Pros & Cons

### Acoustic Campaign

Pros:
- Engagement Efficiency (2 reviews)
- Automation Features (1 reviews)

Cons:
- Not Intuitive (1 reviews)

### ActiveDEMAND

Pros:
- Analytics (1 reviews)
- Customer Support (1 reviews)

Cons:
- Learning Curve (1 reviews)
- Limited Functionality (1 reviews)

---
## Ratings Comparison
| Rating | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
  | **Meets Requirements** | 7.8 (198 reviews) | 8.5 (57 reviews) | 
  | **Ease of Use** | 6.8 (199 reviews) | 7.5 (57 reviews) | 
  | **Ease of Setup** | 6.8 (96 reviews) | 7.7 (41 reviews) | 
  | **Ease of Admin** | 7.4 (97 reviews) | 8.0 (38 reviews) | 
  | **Quality of Support** | 7.3 (189 reviews) | 9.3 (57 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (99 reviews) | 9.3 (39 reviews) | 
  | **Product Direction (% positive)** | 6.8 (191 reviews) | 9.0 (56 reviews) | 

---
## Pricing

### Acoustic Campaign

#### Entry-Level Pricing

Plan: Essentials

Price: Let's talk

Description: Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.

Key Features:
- Unlimited customer records
- Lead scoring
- CRM integration

[Browse all 3 editions](https://www.g2.com/products/acoustic-campaign/pricing)

#### Free Trial

No

### ActiveDEMAND

#### Entry-Level Pricing

Plan: Call Tracking

Price: $0.00 Per Month

Description: ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.

Key Features:
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers

[Browse all 4 editions](https://www.g2.com/products/activedemand/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Acoustic Campaign** | 7.0/10 | 171 |
| **ActiveDEMAND** | 8.3/10 | 40 |

#### Email Marketing

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Building and Personalizing Emails** | 7.6 (150 reviews) ✓ Verified | 8.4 (33 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.4 (152 reviews) ✓ Verified | 8.6 (35 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 7.8 (148 reviews) ✓ Verified | 8.3 (31 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.8 (132 reviews) ✓ Verified | 9.1 (31 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Landing Pages and Forms** | 6.7 (118 reviews) ✓ Verified | 8.4 (35 reviews) ✓ Verified | 
| **Dynamic Content** | 7.4 (124 reviews) ✓ Verified | 8.5 (31 reviews) ✓ Verified | 
| **A/B Testing** | 7.5 (126 reviews) ✓ Verified | 7.9 (22 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.0 (116 reviews) ✓ Verified | 8.5 (27 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.1 (96 reviews) ✓ Verified | 9.1 (16 reviews) ✓ Verified | 

#### Lead Management

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Marketing Lead Database** | 7.2 (102 reviews) ✓ Verified | 8.6 (31 reviews) ✓ Verified | 
| **Data Quality Management** | 7.1 (103 reviews) ✓ Verified | 8.4 (29 reviews) ✓ Verified | 
| **Segmentation** | 7.5 (114 reviews) ✓ Verified | 8.8 (27 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.0 (83 reviews) ✓ Verified | 8.8 (26 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.2 (93 reviews) ✓ Verified | 8.5 (27 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.1 (89 reviews) ✓ Verified | 9.0 (30 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.1 (83 reviews) ✓ Verified | 8.4 (28 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.2 (85 reviews) ✓ Verified | 8.2 (22 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Program Management** | 7.2 (105 reviews) ✓ Verified | 8.2 (29 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.0 (81 reviews) | 8.4 (21 reviews) ✓ Verified | 
| **Calendaring** | 6.9 (66 reviews) ✓ Verified | 8.4 (26 reviews) ✓ Verified | 
| **Budgeting** | 6.8 (55 reviews) ✓ Verified | 6.9 (7 reviews) | 

#### Social

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Social Listening** | 6.4 (59 reviews) | 6.9 (7 reviews) | 
| **Social Sharing** | 7.2 (74 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | 
| **Social Campaigns** | 6.8 (66 reviews) ✓ Verified | 8.3 (20 reviews) ✓ Verified | 
| **Social Media Engagement** | 6.8 (67 reviews) | 7.9 (21 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.7 (61 reviews) ✓ Verified | 7.5 (10 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Basic Reporting** | 7.2 (134 reviews) ✓ Verified | 9.1 (30 reviews) ✓ Verified | 
| **Web Analytics** | 6.6 (104 reviews) ✓ Verified | 9.2 (30 reviews) ✓ Verified | 
| **ROI Analytics** | 6.5 (82 reviews) ✓ Verified | 8.0 (10 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.2 (79 reviews) ✓ Verified | 8.3 (15 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.2 (68 reviews) | 8.6 (20 reviews) ✓ Verified | 

#### Platform

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Customization ** | 6.9 (65 reviews) ✓ Verified | 7.9 (22 reviews) ✓ Verified | 
| **Workflow Capability** | 6.8 (64 reviews) ✓ Verified | 7.8 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (65 reviews) ✓ Verified | 7.9 (21 reviews) ✓ Verified | 
| **Internationalization** | 6.2 (37 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.5 (47 reviews) ✓ Verified | 8.2 (10 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.2 (62 reviews) ✓ Verified | 8.3 (21 reviews) ✓ Verified | 
| **Output Document Generation** | 6.6 (42 reviews) ✓ Verified | 8.7 (5 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Data Import & Export Tools** | 7.4 (69 reviews) ✓ Verified | 7.6 (17 reviews) ✓ Verified | 
| **Integration APIs** | 7.3 (57 reviews) ✓ Verified | 7.4 (13 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.2 (49 reviews) ✓ Verified | 6.9 (9 reviews) ✓ Verified | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Acoustic Campaign** | N/A | N/A |
| **ActiveDEMAND** | N/A | N/A |

#### Data Sourcing

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Acoustic Campaign** | N/A | N/A |
| **ActiveDEMAND** | 8.3/10 | 8 |

#### Phone Number Management

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Local Phone Numbers** | Not enough data | 8.8 (7 reviews) | 
| **Toll-Free Numbers** | Not enough data | 9.0 (5 reviews) | 
| **Port Existing Numbers** | Not enough data | Not enough data | 

#### Tracking

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Visitor & Keyword Tracking** | Not enough data | 7.8 (6 reviews) | 
| **Dynamic Number Insertion** | Not enough data | 8.0 (5 reviews) | 
| **Multi-Channel Call Attribution** | Not enough data | 8.3 (5 reviews) | 

#### Analytics

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Call Data** | Not enough data | 8.9 (6 reviews) | 
| **Call Recording** | Not enough data | 8.3 (6 reviews) | 
| **Advanced Reporting** | Not enough data | 7.5 (6 reviews) | 
| **Conversation Intelligence** | Not enough data | Not enough data | 

#### Call Routing

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **IVR** | Not enough data | Not enough data | 
| **Call Scheduling** | Not enough data | Not enough data | 
| **Geo-Routing** | Not enough data | Not enough data | 

#### Administration

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Martech Integrations** | Not enough data | Not enough data | 
| **Privacy, Security, and Compliance** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


**Unique to ActiveDEMAND (2):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


---
## Reviewer Demographics

### By Company Size

| Segment | Acoustic Campaign | ActiveDEMAND | 
|---|---|---|
| **Small-Business** | 23.3% | 80.6% | 
| **Mid-Market** | 32.5% | 13.4% | 
| **Enterprise** | 44.2% | 6.0% | 

### By Industry

#### Acoustic Campaign

- **Marketing and Advertising:** 15.3%
- **Information Technology and Services:** 6.5%
- **Retail:** 6.5%
- **Financial Services:** 6.0%
- **Computer Software:** 6.0%
- **Internet:** 4.8%
- **Banking:** 4.8%
- **Education Management:** 2.8%
- **Hospital & Health Care:** 2.8%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 41.9%

#### ActiveDEMAND

- **Marketing and Advertising:** 35.8%
- **Information Technology and Services:** 9.0%
- **Industrial Automation:** 7.5%
- **Computer Software:** 6.0%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 4.5%
- **Construction:** 3.0%
- **Facilities Services:** 3.0%
- **Arts and Crafts:** 1.5%
- **Computer Networking:** 1.5%
- **Other:** 22.4%

---
## Alternatives

### Alternatives to Acoustic Campaign

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14800 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3137 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Sugar Market](https://www.g2.com/products/sugar-market/reviews) — 4.2/5 stars (220 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)

### Alternatives to ActiveDEMAND

- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14800 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3137 reviews)
- [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews) — 4.5/5 stars (188 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)

---
## Top Discussions

### Acoustic Campaign

- Title: [Have you been able to leverage the full potential the platform has to offer?](https://www.g2.com/discussions/have-you-been-able-to-leverage-the-full-potential-the-platform-has-to-offer) — 2 comments, 1 upvote
  > **Top comment:** "the music is a good chese my desire this in advance from day to day"
- Title: [Can relational tables be renamed?](https://www.g2.com/discussions/34946-can-relational-tables-be-renamed) — 1 comment, 1 upvote
  > **Top comment:** "Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed. 

Additionally - apologies for the delay! Please be sure to check..."
- Title: [How do I know on what to do or how to use the site can I use this for accounting?](https://www.g2.com/discussions/30973-how-do-i-know-on-what-to-do-or-how-to-use-the-site-can-i-use-this-for-accounting) — 1 comment, 1 upvote
  > **Top comment:** "Hi Jose! Thanks for reaching out. 

Acoustic Campaign is our omnichannel Marketing Cloud platform that enables users to create relevant campaigns across..."
- Title: [What is Acoustic Campaign?](https://www.g2.com/discussions/23949-what-is-acoustic-campaign) — 1 comment, 1 upvote
  > **Top comment:** "It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop."
- Title: [Does IBM Marketing Cloud offer any social capabilities?](https://www.g2.com/discussions/social-capabilities) — 1 comment, 2 upvotes
  > **Top comment:** "Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)..."

### ActiveDEMAND

- Title: [What metrics are tracked with call tracking?](https://www.g2.com/discussions/what-metrics-are-tracked-with-call-tracking) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When it comes to call tracking, many marketers think that counting the number of incoming calls is all that matters. Simply counting the number of calls..."
- Title: [Does ActiveDEMAND support call routing?](https://www.g2.com/discussions/does-activedemand-support-call-routing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The myriad of benefits associated with the call routing tactic include, but are certainly not limited to:

Callers spending less time navigating systems..."
- Title: [Is DNI going to hurt my SEO?](https://www.g2.com/discussions/is-dni-going-to-hurt-my-seo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI helps marketers track the web activity that leads to a phone call into a business. Phone calls, typically, are considered “higher-quality” leads than,..."
- Title: [What is DNI and why would a marketer want to use it?](https://www.g2.com/discussions/1312-dni-dynamic-number-insertion) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI is a capability that enables marketers to display a unique phone number of a website for every concurrent web session they have. When someone visits a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acoustic-campaign-vs-activedemand)