# AB Tasty vs Smartlook Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AB Tasty excels in providing a seamless digital experience optimization, with users highlighting its **great features** for testing and personalization. Many appreciate how it allows teams to run tests without impacting website performance, making it a reliable choice for ongoing optimization efforts.
- **Users say** Smartlook stands out for its visual analytics capabilities, particularly in creating **heat maps** that help identify user drop-off points. This feature is frequently mentioned as a daily tool for understanding user behavior, which can be crucial for improving website engagement.
- **According to verified reviews** , AB Tasty's user-friendly tools empower marketing teams to independently manage content, significantly reducing reliance on developers. This ease of use is a common theme among users, who appreciate the direct access to data and the ability to make quick adjustments.
- **Reviewers mention** that Smartlook's recording features are particularly well-organized, allowing users to filter and find specific data sets easily. This functionality is praised for enhancing the ability to analyze user interactions, making it a valuable asset for teams focused on detailed user insights.
- **G2 reviewers highlight** that while both products have strong support, AB Tasty receives particularly high marks for its quality of support. Users express satisfaction with the assistance provided, which can be a significant factor for teams needing reliable help during implementation and ongoing use.
- **Users report** that Smartlook's ease of setup is a notable advantage, with many finding it straightforward to integrate into their existing workflows. This aspect is often contrasted with AB Tasty, which, while powerful, may require more initial configuration to fully leverage its capabilities.



| | AB Tasty | Smartlook | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 409 | 874 | 
| **Largest Market Segment** | Mid-Market (50.9% of reviews) | Small-Business (85.4% of reviews) | 
| **Entry Level Price** | Contact Us for Pricing | $0.00 | 

---
## Top Pros & Cons

### AB Tasty

Pros:
- Ease of Use (72 reviews)
- Customer Support (57 reviews)

Cons:
- Limitations (22 reviews)
- Testing Difficulties (21 reviews)

### Smartlook

Pros:
- Ease of Use (3 reviews)
- Insights (3 reviews)

Cons:
- Cluttered Interface (1 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | AB Tasty | Smartlook | 
|---|---|---|
  | **Meets Requirements** | 8.5 (377 reviews) | 8.9 (657 reviews) | 
  | **Ease of Use** | 8.4 (378 reviews) | 8.9 (663 reviews) | 
  | **Ease of Setup** | 8.3 (249 reviews) | 9.1 (460 reviews) | 
  | **Ease of Admin** | 8.9 (150 reviews) | 9.1 (451 reviews) | 
  | **Quality of Support** | 9.3 (373 reviews) | 8.8 (471 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (152 reviews) | 9.0 (385 reviews) | 
  | **Product Direction (% positive)** | 9.1 (374 reviews) | 9.0 (621 reviews) | 

---
## Pricing

### AB Tasty

#### Entry-Level Pricing

Plan: Essentials

Price: Contact Us for Pricing

Description: Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications

Key Features:
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA

[Browse all 2 editions](https://www.g2.com/products/ab-tasty/pricing)

#### Free Trial

No

### Smartlook

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: For small projects

Key Features:
- 3000 sessions per month 
- 1 month data history
- 10 events definitions

[Browse all 3 editions](https://www.g2.com/products/smartlook/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | N/A | N/A |
| **Smartlook** | 8.5/10 | 475 |

#### Metrics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (157 reviews) | 
| **Engagement** | Not enough data | 8.7 (78 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.5 (153 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.6 (149 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.6 (130 reviews) | 
| **Retention** | Not enough data | 8.2 (65 reviews) | 
| **Return** | Not enough data | 8.4 (68 reviews) | 
| **Conversions** | Not enough data | 8.6 (126 reviews) | 
| **Funnels** | Not enough data | 8.7 (126 reviews) | 

#### Reporting

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.8 (149 reviews) | 
| **Trending** | Not enough data | 8.5 (63 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.6 (121 reviews) | 
| **Segmentation** | Not enough data | 8.6 (117 reviews) | 
| **Mobile Reporting** | Not enough data | 8.3 (108 reviews) | 
| **Unification Across Devices** | Not enough data | 7.8 (18 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (119 reviews) | 

#### Other

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (135 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (109 reviews) | 
| **Load Time Monitoring** | Not enough data | Feature Not Available | 
| **Campaign Tracking** | Not enough data | 8.5 (91 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (90 reviews) | 
| **Promotional Messages** | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | 8.3 (91 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (208 reviews) | 
| **QA Testing** | Not enough data | 8.6 (100 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (316 reviews) | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | N/A | N/A |
| **Smartlook** | 8.5/10 | 90 |

#### User Identification

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Demographics** | Not enough data | Feature Not Available | 
| **User Segmentation** | Not enough data | 8.4 (59 reviews) | 
| **Geolocation** | Not enough data | 8.7 (64 reviews) | 

#### Tracking & Reporting

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.3 (64 reviews) | 
| **Real-Time Insights** | Not enough data | 8.6 (69 reviews) | 
| **Attribution** | Not enough data | 8.5 (60 reviews) | 
| **Dashboard** | Not enough data | 8.6 (77 reviews) | 
| **User Path Tracking** | Not enough data | 8.9 (72 reviews) | 
| **User Activity History** | Not enough data | 8.7 (74 reviews) | 

#### Metrics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (34 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (33 reviews) | 
| **Retention** | Not enough data | 8.1 (29 reviews) | 
| **Return** | Not enough data | 8.0 (29 reviews) | 
| **Conversions** | Not enough data | 8.5 (28 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | N/A | N/A |
| **Smartlook** | 8.5/10 | 253 |

#### User Behavior

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.1 (221 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.9 (205 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.4 (166 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 8.4 (127 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.0 (86 reviews) ✓ Verified | 
| **Data Analysis** | Not enough data | 8.3 (124 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.3 (104 reviews) ✓ Verified | 

#### Visitor Information

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **User Identification** | Not enough data | 8.4 (167 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.4 (125 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | 7.4/10 | 185 |
| **Smartlook** | N/A | N/A |

#### Visitor Behavior

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Monitoring** | 7.7 (162 reviews) ✓ Verified | Not enough data | 
| **Targeting** | 8.1 (173 reviews) ✓ Verified | Not enough data | 
| **Guided Selling** | 7.0 (146 reviews) ✓ Verified | Not enough data | 

#### Templates

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Library** | 7.5 (150 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.0 (168 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.2 (167 reviews) ✓ Verified | Not enough data | 

#### Personalization

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Recommendation** | 7.2 (144 reviews) ✓ Verified | Not enough data | 
| **Content** | 7.8 (148 reviews) ✓ Verified | Not enough data | 
| **Cart Abandonment** | 7.2 (124 reviews) ✓ Verified | Not enough data | 
| **Search** | Feature Not Available | Not enough data | 
| **Personalization Engine** | 7.2 (120 reviews) ✓ Verified | Not enough data | 
| **Product Recommendations** | 6.8 (116 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 9.1 (165 reviews) ✓ Verified | Not enough data | 
| **Personalized Messaging** | 8.0 (133 reviews) ✓ Verified | Not enough data | 

#### Multichannel

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Web** | 8.2 (149 reviews) ✓ Verified | Not enough data | 
| **Email** | 5.5 (96 reviews) | Not enough data | 
| **Mobile** | 7.9 (137 reviews) ✓ Verified | Not enough data | 

#### Administration 

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Marketing Campaigns** | 7.2 (121 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 7.7 (142 reviews) ✓ Verified | Not enough data | 
| **User Data** | 7.5 (126 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 7.5 (132 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Natural Language Interaction** | 6.2 (50 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (49 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | N/A | N/A |
| **Smartlook** | 8.5/10 | 137 |

#### Product Analytics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Feature Not Available | 
| **User-Level Analytics** | Not enough data | 8.7 (109 reviews) | 
| **Segmentation** | Not enough data | 8.5 (91 reviews) | 
| **Funnels** | Not enough data | 8.7 (97 reviews) | 
| **Alerts** | Not enough data | 8.4 (72 reviews) | 
| **Multi-Product Analytics** | Not enough data | 8.1 (44 reviews) | 
| **User Scoring** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | 8.9 (83 reviews) | 

#### Agentic AI - Product Analytics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | 8.6/10 | 8 |
| **Smartlook** | N/A | N/A |

#### Segmentation

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **A/B Testing** | 8.8 (7 reviews) | Not enough data | 
| **Customer Profiles** | 7.3 (5 reviews) | Not enough data | 

#### Targeting

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Behavioral Targeting** | 8.9 (6 reviews) | Not enough data | 
| **Contextual Targeting** | 8.9 (6 reviews) | Not enough data | 

#### Triggered Content

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Geofencing** | 9.0 (5 reviews) | Not enough data | 
| **Triggered Emails** | Feature Not Available | Not enough data | 
| **Triggered Messages** | 8.0 (5 reviews) | Not enough data | 

#### Personalized Content

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | 7.9/10 | 39 |
| **Smartlook** | N/A | N/A |

#### Management

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Flag Management** | 8.1 (31 reviews) | Not enough data | 
| **Rollout & Rollback Control** | 7.7 (24 reviews) | Not enough data | 
| **Monitoring** | 7.6 (30 reviews) | Not enough data | 

#### Functionality

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Multi-Environment Control** | 7.5 (27 reviews) | Not enough data | 
| **Feature Testing** | 8.3 (32 reviews) | Not enough data | 
| **Low-Code Interface** | 8.0 (28 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | 7.0/10 | 267 |
| **Smartlook** | N/A | N/A |

#### Computing

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **WYSIWYG** | 7.7 (235 reviews) | Not enough data | 
| **AI/Machine Learning** | 6.4 (182 reviews) | Not enough data | 
| **Little to No Coding** | 7.3 (230 reviews) | Not enough data | 

#### Experimental Design

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Multivariate testing capacities** | 8.2 (235 reviews) | Not enough data | 
| **Concurrent Testing** | 8.2 (217 reviews) | Not enough data | 
| **Mobile Testing** | 8.3 (235 reviews) | Not enough data | 

#### Analytics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Reporting and Analytics** | 7.8 (249 reviews) | Not enough data | 
| **Heatmaps** | 5.5 (190 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | 5.9 (85 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (81 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (82 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (81 reviews) | Not enough data | 

### Emotion AI

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | 7.7/10 | 6 |
| **Smartlook** | N/A | N/A |

#### Usability - Emotion AI

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Multi-Modal Support** | Not enough data | Not enough data | 
| **Setup Simplicity** | Not enough data | Not enough data | 
| **Platform Integration** | 7.7 (5 reviews) | Not enough data | 
| **User Interface Design** | Not enough data | Not enough data | 

#### Performance Optimization - Emotion AI

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Data Privacy** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **Real-Time Processing** | Not enough data | Not enough data | 

#### Security & Compliance - Emotion AI

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Emotion Granularity** | Not enough data | Not enough data | 
| **Ethical AI Compliance** | Not enough data | Not enough data | 
| **Encryption Support** | Not enough data | Not enough data | 

#### Advanced Features - Emotion AI

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Integration APIs** | Not enough data | Not enough data | 
| **Adaptive Emotion Responses** | Not enough data | Not enough data | 
| **Multi-Language Support** | Not enough data | Not enough data | 

#### Detection Features - Emotion AI

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Voice Emotion Analysis** | Not enough data | Not enough data | 
| **Facial Expression Recognition** | Not enough data | Not enough data | 
| **Emotion Detection in Low-Quality Inputs** | Not enough data | Not enough data | 

#### Agentic AI - Emotion AI

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | N/A | N/A |
| **Smartlook** | 8.7/10 | 355 |

#### Agentic AI - Heatmap Tools

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (252 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.5 (229 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.4 (220 reviews) | 
| **Data Quantification** | Not enough data | 8.5 (207 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.7 (140 reviews) | 

#### Reporting

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Heat Maps** | Not enough data | 8.7 (279 reviews) | 
| **Session Replays** | Not enough data | 9.1 (312 reviews) | 
| **Monitoring** | Not enough data | 9.0 (275 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (223 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | 6.2/10 | 34 |
| **Smartlook** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.4 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 5.9 (31 reviews) | Not enough data | 
| **Decision Making** | 6.6 (33 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | N/A | N/A |
| **Smartlook** | 8.4/10 | 39 |

#### Metrics

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (34 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (33 reviews) | 
| **Retention** | Not enough data | 8.1 (29 reviews) | 
| **Return** | Not enough data | 8.0 (29 reviews) | 
| **Conversions** | Not enough data | 8.5 (28 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **AB Tasty** | 8.4/10 | 27 |
| **Smartlook** | 9.0/10 | 61 |

#### Variation Testing

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **A/B Testing** | 9.1 (24 reviews) | Feature Not Available | 
| **WYSIWYG Editor** | 7.4 (22 reviews) | Feature Not Available | 
| **Conversion Goal** | 8.5 (24 reviews) | Feature Not Available | 
| **Percentage of Traffic** | 9.0 (23 reviews) | Feature Not Available | 
| **Confidence Level** | 8.3 (23 reviews) | Feature Not Available | 
| **Multivariant Testing** | 8.2 (20 reviews) | Feature Not Available | 

#### Reporting

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Segmentation** | 8.3 (24 reviews) | 9.0 (29 reviews) | 
| **Reports and Dashboards** | 8.2 (24 reviews) | 8.9 (33 reviews) | 

#### Personalization

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **Standard Targeting** | 8.9 (20 reviews) | 9.2 (28 reviews) | 
| **Custom Targeting** | 8.5 (20 reviews) | 9.0 (28 reviews) | 
| **Data Segmentation** | 8.1 (20 reviews) | 8.9 (30 reviews) | 

#### Administration

| Feature | AB Tasty | Smartlook | 
|---|---|---|
| **API / Integrations** | 8.2 (19 reviews) | 8.9 (41 reviews) | 
| **QA Testing** | 8.2 (22 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.5 (22 reviews) | 8.9 (45 reviews) | 
| **User, Role, and Access Management** | 8.8 (22 reviews) | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)

**Unique to AB Tasty (6):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Emotion AI Software](https://www.g2.com/categories/emotion-ai)

**Unique to Smartlook (5):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AB Tasty | Smartlook | 
|---|---|---|
| **Small-Business** | 17.0% | 85.4% | 
| **Mid-Market** | 50.9% | 12.1% | 
| **Enterprise** | 32.2% | 2.5% | 

### By Industry

#### AB Tasty

- **Retail:** 14.5%
- **Cosmetics:** 7.5%
- **Leisure, Travel & Tourism:** 5.7%
- **Apparel & Fashion:** 4.5%
- **Consumer Goods:** 4.2%
- **Marketing and Advertising:** 3.5%
- **Insurance:** 3.5%
- **Food & Beverages:** 3.0%
- **Financial Services:** 3.0%
- **Luxury Goods & Jewelry:** 2.7%
- **Other:** 47.9%

#### Smartlook

- **Computer Software:** 10.4%
- **Information Technology and Services:** 8.1%
- **Marketing and Advertising:** 7.9%
- **Retail:** 5.4%
- **Internet:** 4.9%
- **Financial Services:** 3.1%
- **Apparel & Fashion:** 3.0%
- **Consumer Goods:** 2.8%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 50.1%

---
## Alternatives

### Alternatives to AB Tasty

- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (217 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) — 4.0/5 stars (70 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (734 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)

### Alternatives to Smartlook

- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2360 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [UXCam](https://www.g2.com/products/uxcam/reviews) — 4.6/5 stars (211 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)

---
## Top Discussions

### AB Tasty

- Title: [What are some examples of how you have used the personalization features?](https://www.g2.com/discussions/what-are-some-examples-of-how-you-have-used-the-personalization-features) — 1 comment, 1 upvote
  > **Top comment:** "AB Tasty has many use cases across industries to improve the sales conversion rate."
- Title: [Can I carry out tests without the help of my technical teams?](https://www.g2.com/discussions/easy-to-use) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, that’s the whole idea behind AB Tasty. You are in the driving seat of your website so you can be independent, modify your pages, and set up your tests..."
- Title: [How does AB Tasty use the data it collects?](https://www.g2.com/discussions/ab-tasty-and-data-protection-1bd205bf-e955-41ff-ad84-ab6d379cf476) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "When a contract is signed between AB Tasty and the customer, it is specified that AB Tasty processes data collected on users, but it is not the owner: we..."
- Title: [Is AB Tasty compliant with personal data protection laws?](https://www.g2.com/discussions/ab-tasty-and-data-protection) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation."
- Title: [How do I install AB Tasty on my site?](https://www.g2.com/discussions/setup-and-technical-requirements) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. "

### Smartlook

- Title: [How can I exclude myself from the recordings?](https://www.g2.com/discussions/14356-how-can-i-exclude-myself-from-the-recordings) — 2 comments, 1 upvote
  > **Top comment:** "Hi Enrico,

thank you for your question. You can exclude your IP address by going to the "IP blocking" tab in your account settings.

You can also open..."
- Title: [Is there any reason why smartlook would not record some portions of the user session?](https://www.g2.com/discussions/is-there-any-reason-why-smartlook-would-not-record-some-portions-of-the-user-session) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Inbaraj, 
We’d like to look into this for you but we’d need some more details about this specific case. Please reach out to our support team at..."
- Title: [What's the best approach for using smart look for mobile app optimisation ?](https://www.g2.com/discussions/what-s-the-best-approach-for-using-smart-look-for-mobile-app-optimisation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Joshua,
There are many different approaches you could take but here is our suggestion. You could first leverage automated insights like heatmaps and..."
- Title: [How do I turn off the black box masks over EditTextViews in Android](https://www.g2.com/discussions/30601-how-do-i-turn-off-the-black-box-masks-over-edittextviews-in-android) — 1 comment
  > **Top comment:** "Hi Pavel,
thanks for your question.
Note that EditText and WebView are blacklisted by default and can be removed using..."
- Title: [What integration does Smartlook currently offer that cannot be missing from the platform implementation?](https://www.g2.com/discussions/27734-what-integration-does-smartlook-currently-offer-that-cannot-be-missing-from-the-platform-implementation) — 1 comment
  > **Top comment:** "Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
Lukas"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ab-tasty-vs-smartlook)