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Compare AB Tasty and Nosto 
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Small-Business (49.1% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Contact Us Per Year
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansNosto
Star Rating
(235)4.6 out of 5
Market Segments
Small-Business (49.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Nosto. Users appreciate its robust features for testing and personalization, highlighting how it allows teams to optimize digital experiences without impacting website performance.
- Users say that AB Tasty's implementation process is straightforward, with many praising its intuitive onboarding tools. This ease of setup enables marketing teams to independently manage content, which saves time and reduces reliance on developers.
- Reviewers mention that while Nosto offers strong capabilities in content scheduling and integration, it falls short in overall user satisfaction compared to AB Tasty. Users have noted that Nosto's features, while useful, do not provide the same level of optimization and testing flexibility.
- According to verified reviews, AB Tasty's quality of support is highly rated, with users noting the responsiveness and helpfulness of the support team. In contrast, while Nosto's support is also rated well, it does not reach the same level of acclaim as AB Tasty's.
- Users highlight that AB Tasty's advanced monitoring and reporting capabilities allow for detailed insights into user behavior, which is crucial for effective decision-making. Nosto, while offering analytics, does not provide the same depth of reporting that many AB Tasty users find invaluable.
- Reviewers appreciate Nosto's AI-driven features for personalization and recommendations, which are beneficial for small businesses. However, they also note that AB Tasty's comprehensive testing options and user-friendly interface make it a more favorable choice for mid-market companies looking for extensive optimization tools.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Nosto
experience.AI™
Contact Us
Per Year
experience.AI™ is the core of Nosto’s Commerce Experience Platform (CXP). Through experience.AI™, we are able to help brands enrich and connect customer, product, and content data in real-time so they can action it across their site and deliver personalized and authentic online experiences.
- Artificial Intelligence (AI)
- Business Intelligence (BI)
- Dynamic Targeting
Free Trial
AB Tasty
No trial information availableNosto
No trial information availableRatings
Meets Requirements
8.5
372
8.9
185
Ease of Use
8.4
373
8.4
188
Ease of Setup
8.3
244
7.9
103
Ease of Admin
8.9
149
8.5
95
Quality of Support
9.3
368
9.4
187
Has the product been a good partner in doing business?
9.1
151
9.3
96
Product Direction (% positive)
9.1
369
9.5
174
Features by Category
Visitor Behavior
7.7
162
|
Verified
8.3
79
|
Verified
8.1
171
|
Verified
8.7
86
|
Verified
7.0
145
|
Verified
8.2
71
|
Verified
Templates
7.5
150
|
Verified
7.7
70
|
Verified
8.0
166
|
Verified
8.2
84
|
Verified
8.2
165
|
Verified
8.3
76
|
Verified
Personalization
7.2
143
|
Verified
9.2
94
|
Verified
7.8
147
|
Verified
8.6
73
|
Verified
7.2
124
|
Verified
7.9
59
|
Verified
Feature Not Available
7.5
44
|
Verified
7.2
120
|
Verified
8.6
60
|
Verified
6.8
115
|
Verified
9.2
77
|
Verified
9.1
161
|
Verified
8.4
60
|
Verified
8.0
133
|
Verified
8.3
42
|
Verified
Multichannel
8.1
148
|
Verified
8.9
77
|
Verified
5.5
96
8.0
61
|
Verified
7.9
137
|
Verified
8.6
69
|
Verified
Administration
7.2
120
|
Verified
8.3
40
|
Verified
7.7
140
|
Verified
7.8
67
|
Verified
7.5
126
|
Verified
8.2
53
|
Verified
7.5
132
|
Verified
8.3
55
|
Verified
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
9.2
10
7.3
5
Feature Not Available
Targeting
8.9
6
8.1
9
8.9
6
8.3
7
Triggered Content
9.0
5
9.0
5
Feature Not Available
8.8
7
8.0
5
8.6
7
Personalized Content
Not enough data
8.5
11
Not enough data
Feature Not Available
9.2
6
8.0
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
Not enough data
8.9
38
Not enough data
8.0
22
Not enough data
8.5
26
Not enough data
8.1
19
Not enough data
8.6
23
Analytics
Not enough data
8.2
34
Not enough data
8.5
32
Administration
Not enough data
8.5
32
Not enough data
8.2
36
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Search Setup
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.1
13
Not enough data
7.9
12
Product Discovery
Not enough data
8.5
14
Not enough data
Feature Not Available
Not enough data
8.8
14
Not enough data
8.2
12
Not enough data
8.3
13
Integration
Not enough data
8.5
14
Not enough data
8.1
8
Not enough data
8.5
10
Computing
7.7
235
7.3
19
6.4
182
8.3
20
7.3
230
6.2
25
Experimental Design
8.2
235
8.1
22
8.2
217
8.2
17
8.3
235
8.1
18
Analytics
7.8
249
7.9
26
5.5
190
Feature Not Available
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
81
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.2
19
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Nosto are categorized as Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
AB Tasty is categorized as Feature Management, Personalization, Mobile App Optimization, and Emotion AI
Nosto is categorized as E-Merchandising, User-Generated Content, Social Commerce Platforms, and E-Commerce Search
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nosto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Retail
36.7%
Apparel & Fashion
19.5%
Consumer Goods
4.9%
Marketing and Advertising
3.5%
Health, Wellness and Fitness
3.1%
Other
32.3%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
How is SearchNode unique in search market?
1 Comment
Official Response from SearchNode
Being founded in 2013, SearchNode has innovated a lot, to reach the best product-market fit by bringing most of the value for clients. Read here how are we...Read more
What's the implementation of SearchNode?
1 Comment
Official Response from SearchNode
SearchNode builds tailored-made search solutions for medium-big ecommerce companies. Client's only tasks are to provide a data export (feed or API) and...Read more
how do i integrate this in every search including in client desktop?
1 Comment
Official Response from SearchNode
SearchNode creates custom-built search solutions; thus, it means that SearchNodes search engineers are implementing it. The client's only task is to...Read more
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