Compare AB Tasty and MoEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (51.4% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
AB Tasty
Star Rating
(404)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansMoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in personalization and testing capabilities, with users appreciating its lightweight design that allows for seamless testing without impacting website performance. One user highlighted how the tool enables easy monitoring and recording of user behavior, making it a strong choice for optimizing digital experiences.
- Users say MoEngage shines in event tracking and user segmentation, with reviewers noting the ease of building funnels and real-time updates for segments. This functionality is particularly praised for its utility in QA validation and product decision-making, helping teams quickly identify drop-offs and conversion rates.
- According to verified reviews, AB Tasty provides a more user-friendly experience for marketing teams, allowing them to independently add and edit website content without needing developer assistance. This feature has been a significant time-saver for users, enhancing their overall workflow.
- Reviewers mention that MoEngage offers a clean and intuitive dashboard that simplifies tracking user journeys. Users find it easy to trace how individuals navigate through the product, which aids in understanding user behavior and improving engagement strategies.
- G2 reviewers highlight AB Tasty's strong support quality, with many users expressing satisfaction with the assistance they receive. The high ratings in support quality suggest that users feel well-supported in their implementation and ongoing use of the platform.
- Users report that while MoEngage has a robust feature set, it may not be as easy to set up as AB Tasty. Some users have noted challenges during the initial setup phase, which could impact the overall user experience for those looking for a quick implementation.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
AB Tasty
No trial information availableMoEngage
Free Trial is available
Ratings
Meets Requirements
8.5
371
8.8
412
Ease of Use
8.4
372
9.0
443
Ease of Setup
8.3
243
8.8
238
Ease of Admin
8.9
149
8.8
151
Quality of Support
9.3
367
9.0
413
Has the product been a good partner in doing business?
9.1
151
9.2
151
Product Direction (% positive)
9.1
368
9.6
410
Features by Category
Email Marketing
Not enough data
8.8
157
|
Verified
Not enough data
8.9
154
|
Verified
Not enough data
8.7
158
|
Verified
Not enough data
8.7
130
|
Verified
Online Marketing
Not enough data
8.4
97
Not enough data
8.5
136
|
Verified
Not enough data
8.8
157
|
Verified
Not enough data
8.7
139
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.6
106
Not enough data
8.6
123
Not enough data
9.1
162
Not enough data
Feature Not Available
Not enough data
8.3
102
Not enough data
8.6
129
Not enough data
8.6
116
Not enough data
8.4
103
Campaign Management
Not enough data
8.5
129
Not enough data
Feature Not Available
Not enough data
8.4
115
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
7.9
99
|
Verified
Not enough data
8.2
97
|
Verified
Reporting & Analytics
Not enough data
8.7
178
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
8.4
137
|
Verified
Not enough data
Feature Not Available
Platform
Not enough data
8.6
129
|
Verified
Not enough data
8.5
116
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
8.5
106
Not enough data
8.9
123
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
142
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Visitor Behavior
7.7
161
|
Verified
9.2
52
8.1
171
|
Verified
9.1
57
|
Verified
7.0
145
|
Verified
8.8
42
Templates
7.5
150
|
Verified
9.1
41
|
Verified
8.0
166
|
Verified
9.1
55
|
Verified
8.2
165
|
Verified
9.1
53
|
Verified
Personalization
7.2
143
|
Verified
8.9
51
|
Verified
7.8
147
|
Verified
9.0
46
|
Verified
7.2
124
|
Verified
8.9
50
|
Verified
Feature Not Available
9.0
43
7.2
119
|
Verified
8.9
46
|
Verified
6.8
115
|
Verified
9.0
46
|
Verified
9.1
161
|
Verified
9.1
55
|
Verified
8.0
133
|
Verified
8.9
55
|
Verified
Multichannel
8.1
148
|
Verified
8.9
50
|
Verified
5.5
96
9.2
56
|
Verified
7.9
137
|
Verified
9.4
52
|
Verified
Administration
7.2
120
|
Verified
9.2
58
|
Verified
7.7
140
|
Verified
9.1
58
|
Verified
7.5
126
|
Verified
9.0
56
|
Verified
7.5
132
|
Verified
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Campaigns
Not enough data
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Analytics
Not enough data
8.7
222
Not enough data
8.7
220
Optimization
Not enough data
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
7
9.1
27
7.3
5
9.2
31
Targeting
8.9
6
9.1
29
8.9
6
8.8
28
Triggered Content
9.0
5
8.5
24
Feature Not Available
9.0
30
8.0
5
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
9.2
6
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Platform Data
Not enough data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Platform Additional Functionality
Not enough data
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.3
32
Not enough data
8.0
28
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
7.7
235
8.5
86
6.4
182
8.4
101
7.3
230
8.7
102
Experimental Design
8.2
235
8.5
83
8.2
217
8.5
81
8.3
235
8.5
97
Analytics
7.8
249
8.9
113
5.5
190
8.3
77
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
81
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Analysis
Not enough data
8.7
114
Not enough data
8.9
137
|
Verified
Not enough data
8.2
121
Not enough data
8.7
125
Campaigns
Not enough data
8.3
93
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
83
|
Verified
Not enough data
7.7
65
Not enough data
8.9
122
Not enough data
9.2
144
Engagement
Not enough data
8.3
94
Platform
Not enough data
8.8
121
Not enough data
8.7
113
|
Verified
Not enough data
8.4
80
Agentic AI - Mobile Marketing
Not enough data
6.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Marketing Operations
Not enough data
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Variation Testing
9.1
24
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.2
19
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and MoEngage are categorized as Personalization, Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.7%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.6%
Consumer Goods
4.3%
Other
63.0%
Financial Services
13.1%
Education Management
7.3%
Online Media
7.3%
Retail
5.7%
Information Technology and Services
5.3%
Other
61.2%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
