Introducing G2.ai, the future of software buying.Try now
Compare AB Tasty and Adobe Target 
Featured Products
At a Glance
Market Segments
Mid-Market (51.7% of reviews)
Enterprise (66.7% of reviews)
Entry-Level Pricing
Contact Us for Pricing
No pricing available
AB Tasty
Star Rating
(400)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansAdobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how the platform allows marketing teams to independently manage content without needing developer assistance, which significantly saves time.
- According to verified reviews, AB Tasty stands out for its personalization capabilities. Users highlight the tool's effectiveness in optimizing digital experiences and running various tests across websites and apps without impacting performance, making it a preferred choice for those focused on enhancing user engagement.
- Users say that Adobe Target offers a straightforward setup process for A/B testing, which is particularly beneficial for teams looking to launch experiments quickly. However, some reviewers note that while the initial setup is easy, the platform can become more complex as users delve deeper into its features.
- Reviewers mention that AB Tasty has a significant edge in customer support, with a high satisfaction score reflecting its responsiveness and helpfulness. Users frequently commend the support team for their assistance, which enhances the overall experience of using the platform.
- G2 reviewers highlight that while Adobe Target is effective for enterprise-level users, it may not cater as well to mid-market businesses. This is evident in the feedback from users who feel that AB Tasty's features are more aligned with the needs of smaller teams, providing a more tailored experience.
- According to recent user feedback, AB Tasty's robust analytics and reporting features are a major plus, allowing users to easily monitor and analyze user behavior. This capability is often cited as a key factor in making informed decisions about website optimizations, further solidifying its position as a user-friendly tool.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Adobe Target
No pricing availableFree Trial
AB Tasty
No trial information availableAdobe Target
No trial information availableRatings
Meets Requirements
8.5
369
8.4
46
Ease of Use
8.4
370
7.3
59
Ease of Setup
8.3
241
7.1
32
Ease of Admin
8.9
149
7.3
22
Quality of Support
9.3
365
7.4
46
Has the product been a good partner in doing business?
9.1
151
8.0
22
Product Direction (% positive)
9.1
366
9.0
48
Features by Category
Visitor Behavior
7.7
161
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
7.0
145
|
Verified
Not enough data
Templates
7.5
149
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.2
165
|
Verified
Not enough data
Personalization
7.2
143
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
7.2
124
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
120
|
Verified
Not enough data
6.8
115
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
Multichannel
8.1
148
|
Verified
Not enough data
5.5
96
Not enough data
7.9
137
|
Verified
Not enough data
Administration
7.2
120
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.5
126
|
Verified
Not enough data
7.5
132
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
Not enough data
7.3
5
Not enough data
Targeting
8.9
6
Not enough data
8.9
6
Not enough data
Triggered Content
9.0
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Computing
7.7
233
8.0
11
6.4
182
7.7
14
7.3
229
7.9
13
Experimental Design
8.2
234
7.9
15
8.2
217
8.1
13
8.3
234
8.2
13
Analytics
7.8
248
7.6
15
5.5
190
6.4
11
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
80
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Variation Testing
9.1
25
8.7
13
7.4
22
6.8
11
8.5
24
8.2
15
9.0
23
8.1
15
8.3
23
7.8
15
8.2
20
7.4
14
Reporting
8.3
24
7.6
15
8.2
24
7.8
15
Personalization
8.9
20
8.3
14
8.5
20
7.9
14
8.1
20
8.0
5
Administration
8.1
18
7.8
12
8.2
22
8.1
13
8.5
22
7.5
14
8.8
22
7.6
13
Categories
Categories
Shared Categories
AB Tasty and Adobe Target are categorized as Personalization, A/B Testing, and Mobile App Optimization
Unique Categories
AB Tasty is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, and Emotion AI
Adobe Target has no unique categories
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.8%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.9%
Apparel & Fashion
4.6%
Consumer Goods
4.3%
Other
62.8%
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
Adobe Target has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
