# 8x8 Work, Twilio vs MSG91 Comparison

| | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 926 | 521 | 199 | 
| **Largest Market Segment** | Small-Business (54.7% of reviews) | Small-Business (51.5% of reviews) | Small-Business (68.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Pay As You Go Per Month | 

---
## Top Pros & Cons

### 8x8 Work

Pros:
- Ease of Use (110 reviews)
- Easy Communication (60 reviews)

Cons:
- Customer Service (25 reviews)
- Customer Support (22 reviews)

### Twilio

Pros:
- Ease of Use (40 reviews)
- Easy Integrations (30 reviews)

Cons:
- Expensive (26 reviews)
- Poor Customer Support (23 reviews)

### MSG91

Pros:
- Customer Support (96 reviews)
- Helpful (93 reviews)

Cons:
- Dashboard Issues (20 reviews)
- Lack of Clarity (17 reviews)

---
## Ratings Comparison
| Rating | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (669 reviews) | 8.7 (376 reviews) | 8.8 (127 reviews) | 
  | **Ease of Use** | 8.6 (678 reviews) | 8.2 (385 reviews) | 8.8 (127 reviews) | 
  | **Ease of Setup** | 8.3 (432 reviews) | 7.7 (224 reviews) | 9.0 (116 reviews) | 
  | **Ease of Admin** | 8.4 (390 reviews) | 7.9 (198 reviews) | 8.6 (70 reviews) | 
  | **Quality of Support** | 8.1 (634 reviews) | 7.8 (342 reviews) | 8.9 (126 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (416 reviews) | 8.0 (189 reviews) | 9.0 (69 reviews) | 
  | **Product Direction (% positive)** | 7.9 (635 reviews) | 8.3 (363 reviews) | 9.3 (115 reviews) | 

---
## Pricing

### 8x8 Work

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Twilio

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### MSG91

#### Entry-Level Pricing

Plan: Starter — Pick Your Channel & Start Fast

Price: Pay As You Go Per Month

Description: Best for startups and small businesses getting started with 1–2 communication channels.
Launch quickly with flexible, usage-based pricing and no long-term commitment.Charges vary by channel, country, and message type. No monthly commitment.Usage-based pricing. Add funds to a prepaid wallet and consume credits across MSG91 products (WhatsApp, SMS/OTP, Voice, Email, Chatbot). 

Key Features:
- Usage-based pricing (pay-as-you-go)
- Prepaid wallet system (add funds & use across services)
- No monthly commitment

[Browse all 3 editions](https://www.g2.com/products/msg91/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | N/A | N/A |
| **Twilio** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Authentication type

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **SMS-Based** | Not enough data | Not enough data | Not enough data | 
| **Voice-Based Telephony** | Not enough data | Not enough data | Not enough data | 
| **Email-Based** | Not enough data | Not enough data | Not enough data | 
| **Hardware Token-Based** | Not enough data | Not enough data | Not enough data | 
| **Software Token** | Not enough data | Not enough data | Not enough data | 
| **Biometric Factor** | Not enough data | Not enough data | Not enough data | 
| **Mobile-Push** | Not enough data | Not enough data | Not enough data | 
| **Risk-Based Authentication** | Not enough data | Not enough data | Not enough data | 

#### Functionality

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Multi-Device Sync** | Not enough data | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | Not enough data | 

#### Implementation

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Easy Setup** | Not enough data | Not enough data | Not enough data | 
| **Mobile SDK** | Not enough data | Not enough data | Not enough data | 
| **Web SDK** | Not enough data | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | N/A | N/A |
| **Twilio** | N/A | N/A |
| **MSG91** | 10.0/10 | 12 |

#### Administration

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Template Creation** | Not enough data | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Webhooks** | Not enough data | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 10.0 (7 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | N/A | N/A |
| **Twilio** | N/A | N/A |
| **MSG91** | 9.8/10 | 20 |

#### Text Messaging

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 10.0 (8 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 10.0 (6 reviews) | 

#### SMS Platform

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 9.3 (10 reviews) | 
| **Automation** | Not enough data | Not enough data | 9.5 (7 reviews) | 
| **White Label** | Not enough data | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 10.0 (10 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Video Conferencing

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | 8.7/10 | 153 |
| **Twilio** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Collaboration Tools

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Screen Sharing** | 8.6 (117 reviews) | Not enough data | Not enough data | 
| **Presentations** | 8.7 (82 reviews) | Not enough data | Not enough data | 
| **Whiteboarding** | 8.3 (77 reviews) | Not enough data | Not enough data | 
| **Live Chat** | 8.9 (86 reviews) | Not enough data | Not enough data | 
| **Hand Raising** | 8.7 (79 reviews) | Not enough data | Not enough data | 

#### Meeting Coordination

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Scheduling** | 8.2 (116 reviews) | Not enough data | Not enough data | 
| **Recording** | 8.9 (119 reviews) | Not enough data | Not enough data | 
| **Participant Permissions** | 8.5 (114 reviews) | Not enough data | Not enough data | 
| **One-Click Join** | 8.5 (88 reviews) | Not enough data | Not enough data | 

#### Software Type

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Mobile** | 8.9 (124 reviews) | Not enough data | Not enough data | 
| **Browser Application** | 8.7 (87 reviews) | Not enough data | Not enough data | 
| **Desktop Application** | 8.8 (96 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Video Conferencing

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | N/A | N/A |
| **Twilio** | 7.8/10 | 132 |
| **MSG91** | 8.8/10 | 109 |

#### Functionality

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Ease Of Integration** | Not enough data | 8.1 (116 reviews) ✓ Verified | 9.5 (63 reviews) ✓ Verified | 
| **API Call Speed** | Not enough data | 8.3 (104 reviews) ✓ Verified | 9.2 (33 reviews) ✓ Verified | 
| **Communication Varieties** | Not enough data | 8.3 (111 reviews) ✓ Verified | 8.8 (51 reviews) ✓ Verified | 

#### Support

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Documentation** | Not enough data | 7.5 (108 reviews) ✓ Verified | 8.4 (35 reviews) ✓ Verified | 
| **Community Support** | Not enough data | Feature Not Available | 8.2 (19 reviews) | 
| **Professional Support** | Not enough data | 6.8 (113 reviews) ✓ Verified | 8.9 (83 reviews) ✓ Verified | 

### Video Platform as a Service (VPaaS)

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | N/A | N/A |
| **Twilio** | 6.9/10 | 15 |
| **MSG91** | N/A | N/A |

#### API Features

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Live Chat** | Not enough data | 6.7 (12 reviews) | Not enough data | 
| **Screen Sharing** | Not enough data | 6.7 (12 reviews) | Not enough data | 
| **Subtitles and Closed Captions** | Not enough data | 6.7 (13 reviews) | Not enough data | 
| **Custom Video Player** | Not enough data | 7.3 (11 reviews) | Not enough data | 
| **Live Simulcasting** | Not enough data | 7.0 (11 reviews) | Not enough data | 

#### Security and Compliance

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Encryption** | Not enough data | 6.5 (11 reviews) | Not enough data | 
| **Watermarking** | Not enough data | 6.7 (11 reviews) | Not enough data | 
| **HIPAA Compliance** | Not enough data | 7.2 (13 reviews) | Not enough data | 
| **GDPR Compliance** | Not enough data | 7.3 (11 reviews) | Not enough data | 

### Cloud PBX Platforms

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | 9.0/10 | 40 |
| **Twilio** | 4.9/10 | 5 |
| **MSG91** | N/A | N/A |

#### Basic Communication - Cloud PBX

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Call Management** | 9.3 (37 reviews) | 4.7 (5 reviews) | Not enough data | 
| **Communication Management** | 9.3 (30 reviews) | 5.0 (5 reviews) | Not enough data | 
| **Scalability** | 9.4 (32 reviews) | 5.0 (5 reviews) | Not enough data | 
| **Integrations** | 8.2 (30 reviews) | 5.7 (5 reviews) | Not enough data | 
| **Mobile Accessibility** | 9.0 (34 reviews) | 5.3 (5 reviews) | Not enough data | 
| **Accessibility** | 9.3 (32 reviews) | 5.3 (5 reviews) | Not enough data | 

#### Advanced Features - Cloud PBX

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Security and Compliance** | 8.9 (30 reviews) | 4.7 (5 reviews) | Not enough data | 
| **Analytics and Reporting** | 8.5 (32 reviews) | 4.3 (5 reviews) | Not enough data | 
| **Support and Reliability** | 8.7 (35 reviews) | 3.7 (5 reviews) | Not enough data | 
| **Automated attendant** | 9.3 (34 reviews) | 5.0 (5 reviews) | Not enough data | 

### Phone Verification

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | N/A | N/A |
| **Twilio** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Platform Basics - Phone Verification

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Accuracy** | Not enough data | Not enough data | Not enough data | 
| **Call Screening** | Not enough data | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | Not enough data | 
| **Security Measures** | Not enough data | Not enough data | Not enough data | 
| **Reliable Delivery** | Not enough data | Not enough data | Not enough data | 
| **Customizable Workflows** | Not enough data | Not enough data | Not enough data | 

#### Additional Features - Phone Verification

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Integration Abilities** | Not enough data | Not enough data | Not enough data | 
| **Compliance with Regulations** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Analytics** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Phone Verification

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | N/A | N/A |
| **Twilio** | N/A | N/A |
| **MSG91** | 10.0/10 | 10 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **WhatsApp Commerce** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | 7.9/10 | 442 |
| **Twilio** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Platform Basics - VoIP Providers

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **PBX systems, VoIP Softphone** | 8.3 (49 reviews) | Not enough data | Not enough data | 
| **Call Management** | 8.4 (67 reviews) | Not enough data | Not enough data | 
| **Network monitoring** | 7.3 (45 reviews) | Not enough data | Not enough data | 
| **Integrations** | 7.4 (53 reviews) | Not enough data | Not enough data | 
| **Virtual PBX** | 7.1 (38 reviews) | Not enough data | Not enough data | 
| **SIP trunking services** | 7.1 (36 reviews) | Not enough data | Not enough data | 

#### Basic Communication

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Phone Calls** | 9.0 (396 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Video Calls** | 7.6 (194 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Instant Messaging** | 8.1 (250 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Screen Sharing** | 7.5 (192 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Conference Calls** | 8.3 (268 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Desk-to-Desk Calls** | 9.0 (319 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (23 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.2 (23 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.2 (23 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.2 (23 reviews) | Not enough data | Not enough data | 

#### Access

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Software Pairing** | 7.9 (219 reviews) | Not enough data | Not enough data | 
| **Browser Extension** | 7.8 (138 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Individual Download** | 8.3 (267 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Advanced Features

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Hold Music** | 8.2 (290 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automated Attendants** | 8.5 (290 reviews) ✓ Verified | Not enough data | Not enough data | 
| **VOiP Number** | 9.1 (326 reviews) ✓ Verified | Not enough data | Not enough data | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | 7.9/10 | 66 |
| **Twilio** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Agentic AI - UCaaS Platforms

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.7 (5 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | Not enough data | 

#### Extensions

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Tenancy Flexibility** | 8.3 (42 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Native VoIP** | 8.7 (50 reviews) ✓ Verified | Not enough data | Not enough data | 
| **CCaaS Option** | 8.8 (41 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Features

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Voicemail to Email** | 8.8 (55 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Voicemail to SMS** | Feature Not Available | Not enough data | Not enough data | 
| **File Sharing** | 8.2 (37 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Voice Conferencing** | 8.6 (51 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Video Conferencing** | 8.0 (46 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Conference Transcripts** | 7.7 (34 reviews) | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **8x8 Work** | N/A | N/A |
| **Twilio** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **AI** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to 8x8 Work (4):** [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms), [VoIP Providers](https://www.g2.com/categories/voip-providers), [Video Conferencing Software](https://www.g2.com/categories/video-conferencing), [Cloud PBX Platforms Software](https://www.g2.com/categories/cloud-pbx-platforms)

**Unique to Twilio (7):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Cloud PBX Platforms Software](https://www.g2.com/categories/cloud-pbx-platforms), [Video Platform as a Service (VPaaS) Software](https://www.g2.com/categories/video-platform-as-a-service-vpaas), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [VoIP Providers](https://www.g2.com/categories/voip-providers)

**Unique to MSG91 (7):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Phone Verification Software](https://www.g2.com/categories/phone-verification)


---
## Reviewer Demographics

### By Company Size

| Segment | 8x8 Work | Twilio | MSG91 | 
|---|---|---|---|
| **Small-Business** | 54.7% | 51.5% | 68.1% | 
| **Mid-Market** | 34.7% | 30.2% | 28.3% | 
| **Enterprise** | 10.6% | 18.3% | 3.6% | 

### By Industry

#### 8x8 Work

- **Information Technology and Services:** 9.8%
- **Financial Services:** 6.5%
- **Computer Software:** 5.5%
- **Hospital & Health Care:** 4.3%
- **Insurance:** 4.1%
- **Marketing and Advertising:** 3.3%
- **Health, Wellness and Fitness:** 3.1%
- **Real Estate:** 3.1%
- **Telecommunications:** 2.9%
- **Retail:** 2.9%
- **Other:** 54.5%

#### Twilio

- **Computer Software:** 17.4%
- **Information Technology and Services:** 11.3%
- **Marketing and Advertising:** 7.0%
- **Financial Services:** 5.2%
- **Internet:** 4.8%
- **Health, Wellness and Fitness:** 4.5%
- **Telecommunications:** 3.8%
- **Real Estate:** 2.7%
- **Hospital & Health Care:** 2.5%
- **Non-Profit Organization Management:** 2.5%
- **Other:** 38.2%

#### MSG91

- **Computer Software:** 14.5%
- **Information Technology and Services:** 8.7%
- **Financial Services:** 8.0%
- **Education Management:** 8.0%
- **Marketing and Advertising:** 5.8%
- **Apparel & Fashion:** 5.1%
- **Hospital & Health Care:** 5.1%
- **Retail:** 4.3%
- **Health, Wellness and Fitness:** 3.6%
- **Hospitality:** 2.9%
- **Other:** 34.1%

---
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- [GoTo Connect](https://www.g2.com/products/goto-connect/reviews) — 4.4/5 stars (1414 reviews)
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) — 4.5/5 stars (56392 reviews)
- [Webex Calling](https://www.g2.com/products/webex-calling/reviews) — 4.5/5 stars (633 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1547 reviews)
- [Intermedia Unite](https://www.g2.com/products/intermedia-unite/reviews) — 4.5/5 stars (520 reviews)

### Alternatives to Twilio

- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) — 4.2/5 stars (404 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2096 reviews)
- [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) — 4.7/5 stars (525 reviews)
- [Bandwidth](https://www.g2.com/products/bandwidth-bandwidth/reviews) — 4.4/5 stars (504 reviews)
- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (482 reviews)
- [3CX](https://www.g2.com/products/3cx/reviews) — 4.4/5 stars (546 reviews)
- [Bird](https://www.g2.com/products/messagebird-bird/reviews) — 3.9/5 stars (73 reviews)
- [Infobip](https://www.g2.com/products/infobip/reviews) — 4.3/5 stars (58 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1585 reviews)

### Alternatives to MSG91

- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) — 4.2/5 stars (404 reviews)
- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (482 reviews)
- [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) — 4.7/5 stars (525 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2096 reviews)
- [Bandwidth](https://www.g2.com/products/bandwidth-bandwidth/reviews) — 4.4/5 stars (504 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (712 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)

---
## Top Discussions

### 8x8 Work

- Title: [Is 8x8 video conferencing secure?](https://www.g2.com/discussions/is-8x8-video-conferencing-secure) — 3 comments
  > **Top comment:** "Comment deleted by user."
- Title: [My name is abdirisak  I really like to this software.](https://www.g2.com/discussions/my-name-is-abdirisak-i-really-like-to-this-software) — 2 comments, 2 upvotes
  > **Top comment:** "excellent and intelligent segmentation "
- Title: [How do I set up an 8x8 conference call?](https://www.g2.com/discussions/how-do-i-set-up-an-8x8-conference-call) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Is 8x8 a good phone system?](https://www.g2.com/discussions/is-8x8-a-good-phone-system) — 1 comment
  > **Top comment:** "Undoubtedly, Yes!"
- Title: [How do you use an 8x8 meeting?](https://www.g2.com/discussions/how-do-you-use-an-8x8-meeting) — 1 comment
  > **Top comment:** "👍 good"

### Twilio

- Title: [Is it possible to do automated skype message using twilio](https://www.g2.com/discussions/is-it-possible-to-do-automated-skype-message-using-twilio) — 2 comments, 1 upvote
  > **Top comment:** "There's no specific API for sending Skype messages, like there is for WhatsApp for example, BUT you could use the Programmable SMS API to send an SMS to a..."
- Title: [What is Twilio used for?](https://www.g2.com/discussions/what-is-twilio-used-for) — 1 comment
  > **Top comment:** "As a Whatsapp Business provider"
- Title: [Is twilio reliable?](https://www.g2.com/discussions/is-twilio-reliable) — 1 comment
  > **Top comment:** "Never had an issue in more than 3 years using it that impacted my business in a significative way"
- Title: [What is the use of twilio?](https://www.g2.com/discussions/what-is-the-use-of-twilio) — 1 comment
  > **Top comment:** "using Twilio as one of my cloud pabx alternatives."

### MSG91

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/8x8-work-vs-twilio-vs-msg91)