# 6sense Sales Intelligence vs HG Insights Comparison
---
## AI Generated Summary
- **G2 reviewers report** that while both HG Insights and 6sense Sales Intelligence cater well to mid-market companies, HG Insights stands out for its **ease of use**. Users appreciate the intuitive navigation, making it simple to find valuable insights and manage their tasks effectively.
- **Users say** that 6sense Sales Intelligence excels in providing actionable **intent signals** from accounts, which is particularly useful for prospecting. Reviewers highlight features like tracking URLs visited by prospects, allowing for more targeted outreach.
- **According to verified reviews** , HG Insights is praised for its **high precision in targeting** and the quality of its product ratings and reviews. Users find it beneficial for cultivating new references and content, which enhances their overall marketing strategies.
- **Reviewers mention** that 6sense Sales Intelligence offers robust contact information capabilities, enabling users to easily look up emails, phone numbers, and LinkedIn profiles. This feature is particularly valued for creating comprehensive lists of potential leads.
- **G2 reviewers highlight** that while both platforms provide good support, HG Insights has a slight edge with its **quality of support** ratings. Users feel that they receive more effective assistance, which contributes to a smoother experience overall.
- **Users express** that 6sense Sales Intelligence, despite its strengths, can sometimes be less user-friendly compared to HG Insights, particularly in terms of setup and administration. This can lead to a steeper learning curve for new users trying to navigate the platform.



| | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,029 | 429 | 
| **Largest Market Segment** | Mid-Market (51.5% of reviews) | Mid-Market (47.4% of reviews) | 
| **Entry Level Price** | Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. | No pricing available | 

---
## Top Pros & Cons

### 6sense Sales Intelligence

Pros:
- Lead Generation (177 reviews)
- Intent Data (176 reviews)

Cons:
- Inaccurate Data (131 reviews)
- Data Quality (76 reviews)

### HG Insights

Pros:
- Ease of Use (3 reviews)
- Data Accuracy (2 reviews)

Cons:
- Expensive (2 reviews)
- Outdated Data (2 reviews)

---
## Ratings Comparison
| Rating | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
  | **Meets Requirements** | 7.6 (824 reviews) | 8.2 (389 reviews) | 
  | **Ease of Use** | 7.9 (874 reviews) | 9.1 (393 reviews) | 
  | **Ease of Setup** | 7.8 (543 reviews) | 9.1 (114 reviews) | 
  | **Ease of Admin** | 8.1 (115 reviews) | 8.9 (94 reviews) | 
  | **Quality of Support** | 8.0 (654 reviews) | 8.6 (301 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (116 reviews) | 8.9 (91 reviews) | 
  | **Product Direction (% positive)** | 7.8 (796 reviews) | 8.3 (389 reviews) | 

---
## Pricing

### 6sense Sales Intelligence

#### Entry-Level Pricing

Plan: 6sense Sales Intelligence Subscription

Price: Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available.

Description: 6sense is priced using a flexible, subscription-based model designed to scale with an organization’s go-to-market maturity and needs. Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. This tailored approach allows organizations to align their investment with expected value and business impact rather than a one-size-fits-all package.

Key Features:
- Contact us for more information

[Learn more about 6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews)

#### Free Trial

No

### HG Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 611 |
| **HG Insights** | 8.0/10 | 330 |

#### Data Availability

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Contact Data Availability** | 6.7 (508 reviews) | Feature Not Available | 
| **Company Data Availability** | 7.3 (498 reviews) | 8.1 (297 reviews) | 
| **Industry Research Availability** | 7.1 (481 reviews) ✓ Verified | 8.2 (84 reviews) | 
| **Technographic Data Availability** | 6.8 (365 reviews) | 8.2 (28 reviews) | 

#### Data Accuracy

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Contact Data Accuracy** | 6.1 (517 reviews) | Feature Not Available | 
| **Company Data Accuracy** | 7.0 (488 reviews) | 7.9 (304 reviews) | 
| **Technographic Data Accuracy** | 6.6 (362 reviews) | 7.7 (27 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (53 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (54 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | 6.1 (54 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (58 reviews) | Not enough data | 
| **Decision Making** | 6.8 (56 reviews) | Not enough data | 

#### Platform

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Internationalization** | 6.7 (433 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 7.3 (442 reviews) ✓ Verified | 8.1 (81 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.5 (462 reviews) | 8.6 (100 reviews) | 
| **Reporting/Dashboards** | 7.5 (451 reviews) ✓ Verified | 7.9 (59 reviews) | 
| **APIs** | 7.3 (432 reviews) | 7.6 (65 reviews) | 

#### Features

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Lead Builder** | 7.0 (475 reviews) | Feature Not Available | 
| **Integration to CRM/Marketing Automation** | 7.8 (488 reviews) | 7.8 (191 reviews) | 
| **Data Cleaning/Enrichment** | 6.6 (464 reviews) ✓ Verified | 7.8 (185 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.2 (492 reviews) ✓ Verified | 8.1 (205 reviews) ✓ Verified | 
| **Search** | 7.3 (489 reviews) ✓ Verified | 8.3 (231 reviews) ✓ Verified | 
| **News/People Alerts** | 6.9 (459 reviews) ✓ Verified | Feature Not Available | 
| **Connections** | 6.4 (449 reviews) ✓ Verified | Feature Not Available | 
| **Reporting** | 6.7 (461 reviews) ✓ Verified | 7.8 (66 reviews) | 
| **Messaging** | 6.0 (431 reviews) | Feature Not Available | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 7.4/10 | 200 |
| **HG Insights** | N/A | N/A |

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Market Insights ** | 7.8 (189 reviews) | Not enough data | 
| **Account-level Insights ** | 8.0 (192 reviews) | Not enough data | 
| **Lead Analysis ** | 7.7 (191 reviews) | Not enough data | 

#### Lead Management

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Segmentation ** | 7.5 (189 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (190 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (190 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.3 (182 reviews) | Not enough data | 
| **Revenue Planning ** | 6.9 (178 reviews) | Not enough data | 
| **Media Attribution ** | 6.9 (181 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.3 (182 reviews) | Not enough data | 
| **Customization ** | 7.2 (177 reviews) | Not enough data | 

#### Campaign Execution

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Website Personalization ** | 6.8 (179 reviews) | Not enough data | 
| **Prioritized Accounts ** | 7.9 (185 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (183 reviews) | Not enough data | 
| **Email Campaigns ** | 7.0 (177 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (15 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | 7.3 (14 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **HG Insights** | N/A | N/A |

#### Lead Generation

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **HG Insights** | N/A | N/A |

#### Lead Facilitation

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 443 |
| **HG Insights** | N/A | N/A |

#### Data Availability

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Contact Data Availability** | 6.6 (405 reviews) | Not enough data | 
| **Account Data Availability** | 7.2 (416 reviews) | Not enough data | 
| **Offline Data** | 6.1 (364 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Integrations** | 7.4 (397 reviews) | Not enough data | 
| **Topic Customization** | 7.0 (375 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 6.7 (369 reviews) | Not enough data | 
| **Alerts** | 7.1 (384 reviews) | Not enough data | 
| **Real-time Intent** | 7.2 (389 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 423 |
| **HG Insights** | N/A | N/A |

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Lead Validation** | 6.8 (408 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 6.9 (410 reviews) ✓ Verified | Not enough data | 
| **Lead Quality** | 6.8 (412 reviews) ✓ Verified | Not enough data | 
| **Lead Analysis** | 7.2 (405 reviews) ✓ Verified | Not enough data | 
| **Browser Extension** | 7.2 (405 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Cross-system Integration** | 6.6 (46 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 5.6/10 | 21 |
| **HG Insights** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Cross-system Integration** | 5.6 (21 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 241 |
| **HG Insights** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (18 reviews) | Not enough data | 
| **Decision Making** | 5.4 (18 reviews) | Not enough data | 

#### Attribution

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Lead Opportunity** | 7.2 (230 reviews) ✓ Verified | Not enough data | 
| **Lead Assignment** | 7.1 (226 reviews) ✓ Verified | Not enough data | 
| **Pipeline Acceleration** | 7.1 (226 reviews) ✓ Verified | Not enough data | 

#### Discovery

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Lead Management** | 7.3 (227 reviews) ✓ Verified | Not enough data | 
| **Scoring/Ranking** | 7.4 (227 reviews) ✓ Verified | Not enough data | 
| **Lead Context** | 7.4 (224 reviews) ✓ Verified | Not enough data | 

#### Management

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Conversion Viability** | 7.1 (218 reviews) ✓ Verified | Not enough data | 
| **Workflow** | 7.2 (223 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Data Synchronization** | 7.2 (219 reviews) ✓ Verified | Not enough data | 
| **Analysis** | 7.3 (213 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **HG Insights** | 8.1/10 | 58 |

#### Agentic AI - Marketing Account Intelligence

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.6 (52 reviews) | 
| **Account-level Insights ** | Not enough data | 9.0 (55 reviews) | 
| **Lead Analysis ** | Not enough data | 7.8 (43 reviews) | 

#### Lead Management

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (50 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.8 (45 reviews) | 
| **Account Identification ** | Not enough data | 8.7 (51 reviews) | 

#### Marketing Campaigns

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Feature Not Available | 
| **Revenue Planning ** | Not enough data | 7.9 (42 reviews) | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | Feature Not Available | 
| **Customization ** | Not enough data | 7.5 (37 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.8 (20 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 7.7 (20 reviews) | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to 6sense Sales Intelligence (6):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to HG Insights (1):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | 6sense Sales Intelligence | HG Insights | 
|---|---|---|
| **Small-Business** | 11.2% | 12.7% | 
| **Mid-Market** | 51.5% | 47.4% | 
| **Enterprise** | 37.3% | 39.9% | 

### By Industry

#### 6sense Sales Intelligence

- **Computer Software:** 32.9%
- **Information Technology and Services:** 24.8%
- **Computer & Network Security:** 6.4%
- **Marketing and Advertising:** 4.6%
- **Human Resources:** 3.4%
- **Logistics and Supply Chain:** 2.7%
- **Financial Services:** 1.9%
- **Consulting:** 1.9%
- **Telecommunications:** 1.3%
- **Retail:** 1.2%
- **Other:** 18.8%

#### HG Insights

- **Computer Software:** 47.8%
- **Information Technology and Services:** 29.2%
- **Internet:** 3.8%
- **Telecommunications:** 3.3%
- **Marketing and Advertising:** 2.8%
- **Computer & Network Security:** 1.9%
- **Computer Networking:** 1.6%
- **Financial Services:** 1.4%
- **Staffing and Recruiting:** 0.9%
- **Human Resources:** 0.9%
- **Other:** 6.4%

---
## Alternatives

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### Alternatives to HG Insights

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- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)

---
## Top Discussions

### 6sense Sales Intelligence

No discussions available for this product.

### HG Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/6sense-sales-vs-hg-insights)