# 6sense Sales Intelligence vs D&B Hoovers Comparison
---
## AI Generated Summary
- **G2 reviewers report** that 6sense Sales Intelligence excels in providing actionable insights, particularly through its intent data features. Users appreciate how it helps them identify accounts showing buying intent, allowing teams to prioritize their efforts effectively.
- **Users say** D&B Hoovers stands out for its user-friendly interface and quick implementation process. Recent feedback highlights the ease of registering companies and obtaining necessary documentation, making it a reliable choice for businesses needing efficient onboarding.
- **Reviewers mention** that while D&B Hoovers offers strong data accuracy, particularly in company data, 6sense Sales Intelligence provides a broader range of integrations, allowing users to access insights seamlessly across platforms like Salesforce and Salesloft.
- **According to verified reviews** , 6sense Sales Intelligence has a more extensive recent review activity, indicating a higher level of user engagement and satisfaction. This suggests that users are actively finding value in the platform, which can be crucial for prospective buyers.
- **Users highlight** D&B Hoovers' robust filtering options, which allow for targeted market segmentation based on revenue and industry. This feature is particularly beneficial for organizations looking to define market potential in specific regions.
- **G2 reviewers note** that while both platforms offer quality support, 6sense Sales Intelligence is praised for its proactive assistance and the clarity it provides in understanding account behaviors, which enhances the overall user experience.



| | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 1,047 | 782 | 
| **Largest Market Segment** | Mid-Market (50.9% of reviews) | Enterprise (37.5% of reviews) | 
| **Entry Level Price** | Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. | No pricing available | 

---
## Top Pros & Cons

### 6sense Sales Intelligence

Pros:
- Lead Generation (177 reviews)
- Intent Data (176 reviews)

Cons:
- Inaccurate Data (131 reviews)
- Data Quality (76 reviews)

### D&B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

---
## Ratings Comparison
| Rating | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
  | **Meets Requirements** | 7.6 (843 reviews) | 7.9 (661 reviews) | 
  | **Ease of Use** | 7.9 (894 reviews) | 8.3 (670 reviews) | 
  | **Ease of Setup** | 7.7 (559 reviews) | 8.4 (285 reviews) | 
  | **Ease of Admin** | 8.1 (118 reviews) | 8.0 (183 reviews) | 
  | **Quality of Support** | 8.0 (670 reviews) | 8.0 (563 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (120 reviews) | 8.1 (182 reviews) | 
  | **Product Direction (% positive)** | 7.8 (810 reviews) | 7.3 (651 reviews) | 

---
## Pricing

### 6sense Sales Intelligence

#### Entry-Level Pricing

Plan: 6sense Sales Intelligence Subscription

Price: Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available.

Description: 6sense is priced using a flexible, subscription-based model designed to scale with an organization’s go-to-market maturity and needs. Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. This tailored approach allows organizations to align their investment with expected value and business impact rather than a one-size-fits-all package.

Key Features:
- Contact us for more information

[Learn more about 6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews)

#### Free Trial

No

### D&B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 628 |
| **D&B Hoovers** | 7.6/10 | 538 |

#### Data Availability

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Contact Data Availability** | 6.7 (513 reviews) | 7.1 (459 reviews) | 
| **Company Data Availability** | 7.3 (500 reviews) | 8.1 (489 reviews) | 
| **Industry Research Availability** | 7.1 (483 reviews) ✓ Verified | 7.8 (462 reviews) ✓ Verified | 
| **Technographic Data Availability** | 6.8 (366 reviews) | 7.9 (92 reviews) | 

#### Data Accuracy

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Contact Data Accuracy** | 6.1 (522 reviews) | 6.5 (457 reviews) | 
| **Company Data Accuracy** | 7.0 (490 reviews) | 7.3 (478 reviews) | 
| **Technographic Data Accuracy** | 6.6 (363 reviews) | 7.8 (89 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (54 reviews) | 7.7 (23 reviews) | 
| **Cross-system Integration** | 7.0 (56 reviews) | 8.1 (23 reviews) | 
| **Adaptive Learning** | Feature Not Available | 7.5 (23 reviews) | 
| **Natural Language Interaction** | 6.2 (55 reviews) | 7.7 (24 reviews) | 
| **Proactive Assistance** | 6.6 (59 reviews) | 8.0 (22 reviews) | 
| **Decision Making** | 6.9 (57 reviews) | 7.7 (24 reviews) | 

#### Platform

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Internationalization** | 6.7 (433 reviews) | 7.8 (202 reviews) | 
| **User, Role, and Access Management** | 7.3 (442 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.5 (462 reviews) | 8.1 (254 reviews) | 
| **Reporting/Dashboards** | 7.5 (451 reviews) ✓ Verified | 7.9 (228 reviews) ✓ Verified | 
| **Mobile User Support** | Feature Not Available | 7.3 (173 reviews) | 
| **APIs** | 7.3 (432 reviews) | 7.4 (184 reviews) | 

#### Features

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Builder** | 7.0 (479 reviews) | 7.7 (368 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.8 (495 reviews) | 7.4 (327 reviews) | 
| **Data Cleaning/Enrichment** | 6.6 (465 reviews) ✓ Verified | 7.2 (343 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.2 (495 reviews) ✓ Verified | 7.6 (374 reviews) ✓ Verified | 
| **Search** | 7.3 (496 reviews) ✓ Verified | 8.2 (470 reviews) ✓ Verified | 
| **News/People Alerts** | 6.9 (464 reviews) ✓ Verified | 7.5 (362 reviews) ✓ Verified | 
| **Connections** | 6.5 (450 reviews) ✓ Verified | Feature Not Available | 
| **Reporting** | 6.7 (462 reviews) ✓ Verified | 7.6 (336 reviews) | 
| **Messaging** | 6.0 (432 reviews) | Feature Not Available | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 7.4/10 | 203 |
| **D&B Hoovers** | N/A | N/A |

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Market Insights ** | 7.8 (190 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (194 reviews) | Not enough data | 
| **Lead Analysis ** | 7.7 (193 reviews) | Not enough data | 

#### Lead Management

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Segmentation ** | 7.6 (190 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.7 (191 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (192 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.3 (183 reviews) | Not enough data | 
| **Revenue Planning ** | 7.0 (179 reviews) | Not enough data | 
| **Media Attribution ** | 7.0 (182 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.3 (183 reviews) | Not enough data | 
| **Customization ** | 7.2 (178 reviews) | Not enough data | 

#### Campaign Execution

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Website Personalization ** | 6.8 (180 reviews) | Not enough data | 
| **Prioritized Accounts ** | 7.9 (186 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (184 reviews) | Not enough data | 
| **Email Campaigns ** | 7.0 (178 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (16 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | 7.4 (15 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **D&B Hoovers** | N/A | N/A |

#### Lead Generation

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **D&B Hoovers** | 8.3/10 | 64 |

#### Lead Facilitation

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Feature Not Available | 
| **Lead Qualification** | Not enough data | Feature Not Available | 
| **Lead Follow-up** | Not enough data | Feature Not Available | 
| **Meeting Scheduling ** | Not enough data | Feature Not Available | 

#### Organization

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Feature Not Available | 
| **Data Entry** | Not enough data | 8.4 (52 reviews) | 
| **Integrations / APIs** | Not enough data | 8.3 (47 reviews) | 

#### Performance Analysis

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Coaching ** | Not enough data | Feature Not Available | 
| **Peformance Tracking** | Not enough data | Feature Not Available | 

#### Sales Analysis

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Feature Not Available | 
| **Sales Forecasting ** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.0 (29 reviews) | 
| **AI Text Summarization** | Not enough data | 8.4 (29 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 453 |
| **D&B Hoovers** | N/A | N/A |

#### Data Availability

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Contact Data Availability** | 6.6 (409 reviews) | Not enough data | 
| **Account Data Availability** | 7.2 (421 reviews) | Not enough data | 
| **Offline Data** | 6.1 (365 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Integrations** | 7.4 (401 reviews) | Not enough data | 
| **Topic Customization** | 7.0 (377 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 6.7 (370 reviews) | Not enough data | 
| **Alerts** | 7.1 (387 reviews) | Not enough data | 
| **Real-time Intent** | 7.2 (391 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 7.0/10 | 426 |
| **D&B Hoovers** | N/A | N/A |

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Validation** | 6.9 (409 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 6.9 (411 reviews) ✓ Verified | Not enough data | 
| **Lead Quality** | 6.8 (414 reviews) ✓ Verified | Not enough data | 
| **Lead Analysis** | 7.2 (406 reviews) ✓ Verified | Not enough data | 
| **Browser Extension** | 7.2 (406 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Cross-system Integration** | 6.7 (47 reviews) | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **D&B Hoovers** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.0/10 | 23 |
| **D&B Hoovers** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Cross-system Integration** | 6.0 (23 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 244 |
| **D&B Hoovers** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.1 (19 reviews) | Not enough data | 
| **Decision Making** | 5.6 (19 reviews) | Not enough data | 

#### Attribution

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Opportunity** | 7.3 (231 reviews) ✓ Verified | Not enough data | 
| **Lead Assignment** | 7.2 (228 reviews) ✓ Verified | Not enough data | 
| **Pipeline Acceleration** | 7.2 (228 reviews) ✓ Verified | Not enough data | 

#### Discovery

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Management** | 7.3 (228 reviews) ✓ Verified | Not enough data | 
| **Scoring/Ranking** | 7.4 (229 reviews) ✓ Verified | Not enough data | 
| **Lead Context** | 7.4 (225 reviews) ✓ Verified | Not enough data | 

#### Management

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Conversion Viability** | 7.1 (219 reviews) ✓ Verified | Not enough data | 
| **Workflow** | 7.2 (224 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Data Synchronization** | 7.2 (220 reviews) ✓ Verified | Not enough data | 
| **Analysis** | 7.3 (214 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to 6sense Sales Intelligence (5):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to D&B Hoovers (1):** [Lead Mining Software](https://www.g2.com/categories/lead-mining)


---
## Reviewer Demographics

### By Company Size

| Segment | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Small-Business** | 11.1% | 31.8% | 
| **Mid-Market** | 50.9% | 30.7% | 
| **Enterprise** | 38.0% | 37.5% | 

### By Industry

#### 6sense Sales Intelligence

- **Computer Software:** 32.8%
- **Information Technology and Services:** 25.0%
- **Computer & Network Security:** 6.2%
- **Marketing and Advertising:** 4.6%
- **Human Resources:** 3.4%
- **Logistics and Supply Chain:** 2.6%
- **Financial Services:** 2.0%
- **Consulting:** 1.9%
- **Accounting:** 1.4%
- **Telecommunications:** 1.3%
- **Other:** 18.9%

#### D&B Hoovers

- **Computer Software:** 15.1%
- **Information Technology and Services:** 10.4%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

---
## Alternatives

### Alternatives to 6sense Sales Intelligence

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9107 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1664 reviews)
- [SalesIntel](https://www.g2.com/products/salesintel/reviews) — 4.3/5 stars (540 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1354 reviews)

### Alternatives to D&B Hoovers

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9107 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1664 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (357 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1354 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1375 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)

---
## Top Discussions

### 6sense Sales Intelligence

No discussions available for this product.

### D&B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/6sense-sales-vs-dun-bradstreet-d-b-hoovers)