# 6sense Sales Intelligence vs AdRoll ABM (Formerly RollWorks) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll ABM (Formerly RollWorks) excels in **ease of use** , with users appreciating the simplicity of setting up and running campaigns. One user highlighted how it reduces manual overheads, making it a practical choice for teams looking to streamline their processes.
- **Users say** that 6sense Sales Intelligence shines in **data aggregation** and **AI predictions** , which help sales teams track behaviors like website visits and keyword searches. This capability allows for more informed decision-making and targeted outreach, enhancing overall sales effectiveness.
- **Reviewers mention** that AdRoll ABM's integration with Salesforce is a significant advantage, enabling seamless account-based marketing and advertising. Users find this integration practical for managing campaigns and engaging target accounts across multiple channels.
- **According to verified reviews** , 6sense Sales Intelligence is praised for its **UI and performance** , with users noting that the platform provides strong ROI support. This focus on user experience helps sales teams navigate the tool more effectively, contributing to better campaign management.
- **G2 reviewers highlight** that while AdRoll ABM offers strong account-based targeting and audience segmentation tools, some users feel it could improve in **buyer intent data** compared to 6sense, which boasts a higher score in this area, indicating a more robust capability for understanding customer intent.
- **Users report** that both platforms have their strengths, but 6sense's higher G2 Score reflects a broader market presence and user satisfaction, particularly in areas like **lead validation** and **predictive scoring** , which are crucial for sales teams aiming to prioritize high-value leads.



| | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,025 | 652 | 
| **Largest Market Segment** | Mid-Market (51.5% of reviews) | Mid-Market (57.6% of reviews) | 
| **Entry Level Price** | Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. | No pricing available | 

---
## Top Pros & Cons

### 6sense Sales Intelligence

Pros:
- Lead Generation (177 reviews)
- Intent Data (176 reviews)

Cons:
- Inaccurate Data (131 reviews)
- Data Quality (76 reviews)

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

---
## Ratings Comparison
| Rating | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
  | **Meets Requirements** | 7.6 (824 reviews) | 8.4 (532 reviews) | 
  | **Ease of Use** | 7.9 (874 reviews) | 8.4 (537 reviews) | 
  | **Ease of Setup** | 7.8 (543 reviews) | 8.3 (361 reviews) | 
  | **Ease of Admin** | 8.1 (115 reviews) | 8.5 (263 reviews) | 
  | **Quality of Support** | 8.0 (654 reviews) | 8.9 (512 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (116 reviews) | 8.9 (268 reviews) | 
  | **Product Direction (% positive)** | 7.8 (796 reviews) | 8.6 (491 reviews) | 

---
## Pricing

### 6sense Sales Intelligence

#### Entry-Level Pricing

Plan: 6sense Sales Intelligence Subscription

Price: Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available.

Description: 6sense is priced using a flexible, subscription-based model designed to scale with an organization’s go-to-market maturity and needs. Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. This tailored approach allows organizations to align their investment with expected value and business impact rather than a one-size-fits-all package.

Key Features:
- Contact us for more information

[Learn more about 6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews)

#### Free Trial

No

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 611 |
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |

#### Data Availability

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Contact Data Availability** | 6.7 (508 reviews) | 7.9 (68 reviews) | 
| **Company Data Availability** | 7.3 (498 reviews) | 8.4 (71 reviews) | 
| **Industry Research Availability** | 7.1 (481 reviews) ✓ Verified | 7.0 (54 reviews) ✓ Verified | 
| **Technographic Data Availability** | 6.8 (365 reviews) | 6.2 (21 reviews) | 

#### Data Accuracy

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Contact Data Accuracy** | 6.1 (517 reviews) | 8.1 (62 reviews) | 
| **Company Data Accuracy** | 7.0 (488 reviews) | 8.3 (65 reviews) | 
| **Technographic Data Accuracy** | 6.6 (362 reviews) | 6.8 (19 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (53 reviews) | 6.7 (5 reviews) | 
| **Cross-system Integration** | 6.9 (54 reviews) | 6.7 (5 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.7 (5 reviews) | 
| **Natural Language Interaction** | 6.1 (54 reviews) | 6.3 (5 reviews) | 
| **Proactive Assistance** | 6.6 (58 reviews) | 6.3 (5 reviews) | 
| **Decision Making** | 6.8 (56 reviews) | 6.7 (5 reviews) | 

#### Platform

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Internationalization** | 6.7 (433 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 7.3 (442 reviews) ✓ Verified | 8.5 (52 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.5 (462 reviews) | 8.8 (47 reviews) | 
| **Reporting/Dashboards** | 7.5 (451 reviews) ✓ Verified | 8.1 (53 reviews) ✓ Verified | 
| **Mobile User Support** | Feature Not Available | 5.9 (33 reviews) ✓ Verified | 
| **APIs** | 7.3 (432 reviews) | 7.5 (38 reviews) | 

#### Features

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Lead Builder** | 7.0 (475 reviews) | 8.2 (58 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.8 (488 reviews) | 8.7 (65 reviews) | 
| **Data Cleaning/Enrichment** | 6.6 (464 reviews) ✓ Verified | 7.0 (33 reviews) | 
| **Data Segmentation/Filtering** | 7.2 (492 reviews) ✓ Verified | 8.0 (50 reviews) | 
| **Search** | 7.3 (489 reviews) ✓ Verified | 7.9 (59 reviews) ✓ Verified | 
| **News/People Alerts** | 6.9 (459 reviews) ✓ Verified | 7.2 (32 reviews) | 
| **Connections** | 6.4 (449 reviews) ✓ Verified | Feature Not Available | 
| **Reporting** | 6.7 (461 reviews) ✓ Verified | 8.1 (61 reviews) ✓ Verified | 
| **Messaging** | 6.0 (431 reviews) | 7.3 (48 reviews) ✓ Verified | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 219 |

#### Channel Functionality

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Display Functionality** | Not enough data | 8.7 (189 reviews) | 

#### Platform Interoperability

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.4 (75 reviews) | 

#### Agentic AI - Display Advertising

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (19 reviews) | 
| **Multi-step Planning** | Not enough data | 6.8 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (19 reviews) | 
| **Decision Making** | Not enough data | 6.9 (19 reviews) | 

#### Campaign Management

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.3 (185 reviews) | 
| **Campaign Optimization** | Not enough data | 8.0 (172 reviews) | 
| **Reach** | Not enough data | 8.3 (173 reviews) | 
| **Bulk Editing** | Not enough data | 7.5 (140 reviews) | 
| **Batch Uploading** | Not enough data | 8.3 (152 reviews) | 
| **Brand Safety** | Not enough data | 8.5 (128 reviews) | 
| **Fraud Protection** | Not enough data | 8.2 (112 reviews) | 
| **Frequency Capping** | Not enough data | 7.8 (116 reviews) | 
| **Budget Pacing** | Not enough data | 8.2 (149 reviews) | 
| **Creative Optimization** | Not enough data | 7.7 (139 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.8 (113 reviews) | 
| **In-App Ads** | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (98 reviews) | 

#### Targeting

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (188 reviews) | 
| **Retargeting** | Not enough data | 8.9 (183 reviews) | 
| **Geo-Targeting** | Not enough data | 8.3 (151 reviews) | 
| **Contextual Targeting** | Not enough data | 8.0 (129 reviews) | 

#### Platform

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.2 (146 reviews) | 
| **Custom Reports** | Not enough data | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.7 (165 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (168 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.3 (136 reviews) | 
| **Customization** | Not enough data | 8.0 (138 reviews) | 
| **Workflow Capability** | Not enough data | 8.0 (127 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | 7.9 (127 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 7.4/10 | 200 |
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 148 |

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Market Insights ** | 7.8 (189 reviews) | 8.2 (88 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.0 (192 reviews) | 8.6 (99 reviews) | 
| **Lead Analysis ** | 7.7 (191 reviews) | 7.9 (80 reviews) | 

#### Lead Management

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Segmentation ** | 7.5 (189 reviews) | 8.3 (110 reviews) | 
| **Predictive Scoring ** | 7.6 (190 reviews) | 7.6 (81 reviews) | 
| **Account Identification ** | 7.9 (190 reviews) | 8.3 (112 reviews) | 

#### Marketing Campaigns

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.3 (182 reviews) | 8.1 (95 reviews) | 
| **Revenue Planning ** | 6.9 (178 reviews) | 7.5 (76 reviews) | 
| **Media Attribution ** | 6.9 (181 reviews) | 7.6 (88 reviews) | 
| **Opportunity Timeline ** | 7.3 (182 reviews) | 7.8 (75 reviews) ✓ Verified | 
| **Customization ** | 7.2 (177 reviews) | 7.8 (89 reviews) | 

#### Campaign Execution

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Website Personalization ** | 6.8 (179 reviews) | 7.3 (62 reviews) | 
| **Prioritized Accounts ** | 7.9 (185 reviews) | 8.4 (94 reviews) | 
| **Trending Accounts ** | 8.1 (183 reviews) | 8.4 (84 reviews) | 
| **Email Campaigns ** | 7.0 (177 reviews) | 7.4 (64 reviews) | 

#### Agentic AI - Account Data Management

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (14 reviews) | 6.7 (30 reviews) | 
| **Cross-system Integration** | 6.9 (15 reviews) | 7.3 (37 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.9 (29 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.7 (29 reviews) | 
| **Decision Making** | 7.3 (14 reviews) | 7.0 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Lead Generation

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Lead Facilitation

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |

#### Retargeting

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.4 (65 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (142 reviews) | 
| **Behavioral Targeting** | Not enough data | 8.2 (131 reviews) | 
| **Reporting & Analytics** | Not enough data | 8.1 (148 reviews) | 
| **Geo Targeting** | Not enough data | 8.3 (114 reviews) | 
| **Cross-channel Retargeting** | Not enough data | 8.0 (117 reviews) | 
| **Personalization** | Not enough data | 7.8 (113 reviews) | 

#### Agentic AI - Retargeting

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Multi-step Planning** | Not enough data | 6.6 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (19 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |

#### Data Sourcing

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Data Enrichment** | Not enough data | 9.1 (9 reviews) | 
| **Expandability** | Not enough data | 8.1 (7 reviews) | 
| **Content Marketing** | Not enough data | 8.1 (6 reviews) | 
| **Multiple Devices** | Not enough data | 7.8 (6 reviews) | 

#### Intelligence

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.1 (8 reviews) | 
| **Predictive Modeling** | Not enough data | 8.9 (6 reviews) | 
| **Recommendation Engine** | Not enough data | 7.7 (5 reviews) | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 443 |
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |

#### Data Availability

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Contact Data Availability** | 6.6 (405 reviews) | 7.4 (90 reviews) | 
| **Account Data Availability** | 7.2 (416 reviews) | 8.1 (97 reviews) | 
| **Offline Data** | 6.1 (364 reviews) | 6.9 (60 reviews) | 

#### Platform Additional Functionality

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Integrations** | 7.4 (397 reviews) | 8.4 (96 reviews) | 
| **Topic Customization** | 7.0 (375 reviews) | 7.9 (71 reviews) | 
| **Natural Language Processing (NLP)** | 6.7 (369 reviews) | 7.3 (51 reviews) | 
| **Alerts** | 7.1 (384 reviews) | 8.0 (76 reviews) | 
| **Real-time Intent** | 7.2 (389 reviews) | 8.2 (88 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |

#### Platform Basics

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Centralization** | Not enough data | 8.7 (35 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.2 (37 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.0 (34 reviews) | 
| **Multichannel Engagement** | Not enough data | 9.3 (9 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.6 (6 reviews) | 

#### Platform Data

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Measurement** | Not enough data | 8.5 (40 reviews) | 
| **Revenue Analytics** | Not enough data | 8.2 (33 reviews) | 

#### Platform Additional Functionality 

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (39 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 

#### Artificial Intelligence

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 8.6 (7 reviews) | 
| **AI Personalization** | Not enough data | 6.7 (5 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 231 |

#### Platform Basics

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Retargeting** | Not enough data | 8.6 (217 reviews) | 

#### Platform Data

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 8.3 (216 reviews) | 
| **Attribution** | Not enough data | 7.6 (198 reviews) | 

#### Platform Additional Functionality

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Multivariate Testing** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | 8.1 (207 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (22 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (21 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.1 (22 reviews) | 
| **Decision Making** | Not enough data | 6.6 (24 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 207 |

#### Platform Interoperability

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Video Functionality** | Not enough data | 9.0 (8 reviews) | 

#### Agentic AI - Video Advertising

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.3 (185 reviews) | 
| **Campaign Optimization** | Not enough data | 8.0 (172 reviews) | 
| **Reach** | Not enough data | 8.3 (173 reviews) | 
| **Bulk Editing** | Not enough data | 7.5 (140 reviews) | 
| **Batch Uploading** | Not enough data | 8.3 (152 reviews) | 
| **Brand Safety** | Not enough data | 8.5 (128 reviews) | 
| **Fraud Protection** | Not enough data | 8.2 (112 reviews) | 
| **Frequency Capping** | Not enough data | 7.8 (116 reviews) | 
| **Budget Pacing** | Not enough data | 8.2 (149 reviews) | 
| **Creative Optimization** | Not enough data | 7.7 (139 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.8 (113 reviews) | 
| **In-App Ads** | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (98 reviews) | 

#### Targeting

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (188 reviews) | 
| **Retargeting** | Not enough data | 8.9 (183 reviews) | 
| **Geo-Targeting** | Not enough data | 8.3 (151 reviews) | 
| **Contextual Targeting** | Not enough data | 8.0 (129 reviews) | 

#### Platform

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.2 (146 reviews) | 
| **Custom Reports** | Not enough data | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.7 (165 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (168 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.3 (136 reviews) | 
| **Customization** | Not enough data | 8.0 (138 reviews) | 
| **Workflow Capability** | Not enough data | 8.0 (127 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | 7.9 (127 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 207 |

#### Platform Interoperability

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.3 (25 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Social Functionality** | Not enough data | 7.3 (48 reviews) | 

#### Campaign Management

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.3 (185 reviews) | 
| **Campaign Optimization** | Not enough data | 8.0 (172 reviews) | 
| **Reach** | Not enough data | 8.3 (173 reviews) | 
| **Bulk Editing** | Not enough data | 7.5 (140 reviews) | 
| **Batch Uploading** | Not enough data | 8.3 (152 reviews) | 
| **Brand Safety** | Not enough data | 8.5 (128 reviews) | 
| **Fraud Protection** | Not enough data | 8.2 (112 reviews) | 
| **Frequency Capping** | Not enough data | 7.8 (116 reviews) | 
| **Budget Pacing** | Not enough data | 8.2 (149 reviews) | 
| **Creative Optimization** | Not enough data | 7.7 (139 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.8 (113 reviews) | 
| **In-App Ads** | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (98 reviews) | 

#### Targeting

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (188 reviews) | 
| **Retargeting** | Not enough data | 8.9 (183 reviews) | 
| **Geo-Targeting** | Not enough data | 8.3 (151 reviews) | 
| **Contextual Targeting** | Not enough data | 8.0 (129 reviews) | 

#### Platform

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.2 (146 reviews) | 
| **Custom Reports** | Not enough data | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.7 (165 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (168 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.3 (136 reviews) | 
| **Customization** | Not enough data | 8.0 (138 reviews) | 
| **Workflow Capability** | Not enough data | 8.0 (127 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | 7.9 (127 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 423 |
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Lead Validation** | 6.8 (408 reviews) ✓ Verified | 7.8 (10 reviews) | 
| **Lead Enrichment** | 6.9 (410 reviews) ✓ Verified | 7.2 (10 reviews) | 
| **Lead Quality** | 6.8 (412 reviews) ✓ Verified | 7.0 (11 reviews) | 
| **Lead Analysis** | 7.2 (405 reviews) ✓ Verified | 7.1 (11 reviews) | 
| **Browser Extension** | 7.2 (405 reviews) ✓ Verified | 7.0 (10 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Cross-system Integration** | 6.6 (46 reviews) | 6.9 (6 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 208 |

#### Demand Side Platforms

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.3 (185 reviews) | 
| **Campaign Optimization** | Not enough data | 8.0 (172 reviews) | 
| **Reach** | Not enough data | 8.3 (173 reviews) | 
| **Bulk Editing** | Not enough data | 7.5 (140 reviews) | 
| **Batch Uploading** | Not enough data | 8.3 (152 reviews) | 
| **Brand Safety** | Not enough data | 8.5 (128 reviews) | 
| **Fraud Protection** | Not enough data | 8.2 (112 reviews) | 
| **Frequency Capping** | Not enough data | 7.8 (116 reviews) | 
| **Budget Pacing** | Not enough data | 8.2 (149 reviews) | 
| **Creative Optimization** | Not enough data | 7.7 (139 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.8 (113 reviews) | 
| **In-App Ads** | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (98 reviews) | 

#### Targeting

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (188 reviews) | 
| **Retargeting** | Not enough data | 8.9 (183 reviews) | 
| **Geo-Targeting** | Not enough data | 8.3 (151 reviews) | 
| **Contextual Targeting** | Not enough data | 8.0 (129 reviews) | 

#### Demand Side Platforms

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | 9.0 (7 reviews) | 
| **Estimate and Projections** | Not enough data | 8.3 (7 reviews) | 
| **Cross-Device Capabilities** | Not enough data | 8.3 (7 reviews) | 

#### Platform

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.2 (146 reviews) | 
| **Custom Reports** | Not enough data | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.7 (165 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (168 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.3 (136 reviews) | 
| **Customization** | Not enough data | 8.0 (138 reviews) | 
| **Workflow Capability** | Not enough data | 8.0 (127 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | 7.9 (127 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | Not enough data | 9.0 (5 reviews) | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Creative Assets** | Not enough data | 9.0 (5 reviews) | 
| **Campaign Dashboard** | Not enough data | 9.3 (5 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 5.6/10 | 21 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Cross-system Integration** | 5.6 (21 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 241 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (18 reviews) | Not enough data | 
| **Decision Making** | 5.4 (18 reviews) | Not enough data | 

#### Attribution

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Lead Opportunity** | 7.2 (230 reviews) ✓ Verified | Not enough data | 
| **Lead Assignment** | 7.1 (226 reviews) ✓ Verified | Not enough data | 
| **Pipeline Acceleration** | 7.1 (226 reviews) ✓ Verified | Not enough data | 

#### Discovery

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Lead Management** | 7.3 (227 reviews) ✓ Verified | Not enough data | 
| **Scoring/Ranking** | 7.4 (227 reviews) ✓ Verified | Not enough data | 
| **Lead Context** | 7.4 (224 reviews) ✓ Verified | Not enough data | 

#### Management

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Conversion Viability** | 7.1 (218 reviews) ✓ Verified | Not enough data | 
| **Workflow** | 7.2 (223 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Data Synchronization** | 7.2 (219 reviews) ✓ Verified | Not enough data | 
| **Analysis** | 7.3 (213 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |

#### Agentic AI - Marketing Account Intelligence

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 4.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 5.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.3 (5 reviews) | 

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.3 (62 reviews) | 
| **Account-level Insights ** | Not enough data | 8.4 (77 reviews) | 
| **Lead Analysis ** | Not enough data | 7.6 (60 reviews) | 

#### Lead Management

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (71 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.8 (49 reviews) | 
| **Account Identification ** | Not enough data | 8.4 (57 reviews) | 

#### Marketing Campaigns

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.8 (48 reviews) | 
| **Revenue Planning ** | Not enough data | 7.3 (40 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (42 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.1 (42 reviews) | 
| **Customization ** | Not enough data | 8.1 (47 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.1 (11 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 7.0 (11 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 147 |

#### Agentic AI - Account-Based Analytics

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (18 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (17 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (18 reviews) | 

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.0 (112 reviews) | 
| **Account-level Insights ** | Not enough data | 8.4 (132 reviews) | 
| **Lead Analysis ** | Not enough data | 7.5 (110 reviews) | 

#### Lead Management

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (125 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.8 (103 reviews) | 
| **Account Identification ** | Not enough data | 8.4 (124 reviews) | 

#### Marketing Campaigns

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.8 (107 reviews) | 
| **Revenue Planning ** | Not enough data | 7.4 (94 reviews) | 
| **Media Attribution ** | Not enough data | 7.6 (110 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.5 (102 reviews) | 
| **Customization ** | Not enough data | 7.5 (111 reviews) | 
| **Journey Analytics** | Not enough data | 8.3 (121 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 6.2/10 | 7 |

#### Agentic AI - Native Advertising

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 6.2 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 6.2 (7 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Marketing Distribution

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to 6sense Sales Intelligence (2):** [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to AdRoll ABM (Formerly RollWorks) (13):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | 6sense Sales Intelligence | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Small-Business** | 11.2% | 27.6% | 
| **Mid-Market** | 51.5% | 57.6% | 
| **Enterprise** | 37.3% | 14.8% | 

### By Industry

#### 6sense Sales Intelligence

- **Computer Software:** 32.9%
- **Information Technology and Services:** 24.8%
- **Computer & Network Security:** 6.4%
- **Marketing and Advertising:** 4.6%
- **Human Resources:** 3.4%
- **Logistics and Supply Chain:** 2.7%
- **Financial Services:** 1.9%
- **Consulting:** 1.9%
- **Telecommunications:** 1.3%
- **Retail:** 1.2%
- **Other:** 18.8%

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.4%
- **Information Technology and Services:** 15.5%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 28.0%

---
## Alternatives

### Alternatives to 6sense Sales Intelligence

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9691 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [SalesIntel](https://www.g2.com/products/salesintel/reviews) — 4.3/5 stars (540 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1348 reviews)

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1446 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (872 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14860 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9691 reviews)

---
## Top Discussions

### 6sense Sales Intelligence

No discussions available for this product.

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/6sense-sales-vs-adroll-abm-formerly-rollworks)