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Compare 401GO and Human Interest 
Featured Products
At a Glance
Market Segments
Small-Business (91.7% of reviews)
Small-Business (81.8% of reviews)
Entry-Level Pricing
$25.00 25 per month | $2 per participant | 0.3% AUM fee
$80.00 80 per month + $5 per eligible employee
401GO
Star Rating
(149)4.8 out of 5
Market Segments
Small-Business (91.7% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 25 per month | $2 per participant | 0.3% AUM fee
Browse all 3 pricing plansHuman Interest
Star Rating
(2,082)4.3 out of 5
Market Segments
Small-Business (81.8% of reviews)
Pros & Cons
Entry-Level Pricing
$80.00 80 per month + $5 per eligible employee
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Human Interest excels in customer support, with users appreciating the proactive assistance during transitions, such as moving their 401(k) plans. This hands-on approach contrasts with 401GO, where users have noted a lack of personalized support despite its ease of use.
- Users say that Human Interest offers seamless integration with payroll systems like Gusto, making monthly contributions effortless. In comparison, while 401GO is praised for its simplicity, it lacks the same level of integration, which can lead to additional manual steps for users.
- Reviewers mention that Human Interest has a more comprehensive feature set, which is reflected in its higher G2 Score. Users highlight the platform's ability to automate payroll deductions, reducing the need for manual input, whereas 401GO, while user-friendly, may not offer the same depth of functionality.
- According to verified reviews, 401GO shines in affordability, with a significantly lower entry-level price. Users appreciate this aspect, especially small businesses looking to manage costs, but some feel that the lower price may come at the expense of advanced features found in Human Interest.
- G2 reviewers indicate that both platforms are user-friendly, but 401GO receives slightly higher marks for ease of setup and administration. Users have noted that 401GO's intuitive interface makes tracking investments straightforward, while Human Interest's setup process, although praised, can be more complex for some users.
- Users highlight that while both platforms are designed for small businesses, Human Interest has a broader market presence and a larger user base, which can lead to more robust community support and resources compared to 401GO's smaller footprint.
Pricing
Entry-Level Pricing
401GO
GO-Starter
$25.00
25 per month | $2 per participant | 0.3% AUM fee
A very simple plan, a good alternative to a state program
- 15-minute guided setup
- Automated administration
- Roth (post-tax) or traditional
Human Interest
Essentials
$80.00
80 per month + $5 per eligible employee
Your affordable all-in-one 401(k) solution.
- "No-Touch” integration with 500+ payroll providers
- Flexible plan design including auto-enroll and safe harbor
- Automated administration and recordkeeping
Free Trial
401GO
No trial information availableHuman Interest
No trial information availableRatings
Meets Requirements
9.5
119
9.0
1,640
Ease of Use
9.3
121
8.9
1,672
Ease of Setup
9.3
101
8.8
1,554
Ease of Admin
9.3
97
8.9
1,489
Quality of Support
9.5
118
8.3
1,562
Has the product been a good partner in doing business?
9.6
97
8.8
1,483
Product Direction (% positive)
9.4
114
7.8
1,595
Features by Category
Onboarding
9.2
105
8.4
1289
9.4
105
8.8
1296
Dashboard
9.2
101
8.9
1243
9.2
98
8.6
1225
9.3
96
8.8
1233
Compliance
9.1
79
8.9
1152
9.2
87
8.8
1159
Administration
9.0
90
8.8
1215
8.9
95
8.6
1201
Generative AI
8.5
13
Feature Not Available
Categories
Categories
Shared Categories
401GO and Human Interest are categorized as 401(k)
Unique Categories
401GO has no unique categories
Human Interest has no unique categories
Reviews
Reviewers' Company Size
401GO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Human Interest
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.0%
Accounting
12.5%
Hospital & Health Care
9.7%
Construction
8.3%
Computer Software
4.2%
Other
49.3%
Computer Software
6.9%
Construction
6.4%
Hospital & Health Care
6.0%
Information Technology and Services
5.7%
Non-Profit Organization Management
4.8%
Other
70.2%
Discussions
401GO has no discussions with answers
Utilizing more Graphs on Website
2 Comments
AR
Unfortunately, I cannot comment on the graphs from Human Interest, except that the company have hijacked my assets without notifying me. For one month (so...Read more
Share your experience with Human Interest integration with payroll system.
2 Comments
AR
My experience with Human Interest's integration is that the company have hijacked my assets without notifying me. For one month (so far), they have rejected...Read more
Is it legal to take custody of someone's assets without notifying them or allowing them to access them?
2 Comments
MB
Adam, can you please reach out to our team - advocate@humaninterest.com? They'll be able to assist you best. Thanks! Read more
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