Introducing G2.ai, the future of software buying.Try now
Compare 401GO and Betterment at Work 
Featured Products
At a Glance
Market Segments
Small-Business (91.7% of reviews)
Small-Business (68.7% of reviews)
Entry-Level Pricing
$25.00 25 per month | $2 per participant | 0.3% AUM fee
$100.00 100 per month + $5/monthly record keeping per active participant. Additional implementation and participant advisory fees apply*
401GO
Star Rating
(149)4.8 out of 5
Market Segments
Small-Business (91.7% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 25 per month | $2 per participant | 0.3% AUM fee
Browse all 3 pricing plansBetterment at Work
Star Rating
(538)4.3 out of 5
Market Segments
Small-Business (68.7% of reviews)
Pros & Cons
Entry-Level Pricing
$100.00 100 per month + $5/monthly record keeping per active participant. Additional implementation and participant advisory fees apply*
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Betterment at Work excels in user experience, highlighting its streamlined interface and fluid navigation. Users appreciate how easy it is for both employees and administrators to utilize the platform without frustration, which enhances overall engagement with retirement plans.
- Users say that 401GO stands out for its affordability and simplicity. Many find the platform intuitive, making it easy to track investments and manage retirement plans without hassle, which is particularly appealing for small businesses looking to minimize costs.
- According to verified reviews, Betterment at Work has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Reviewers note that the quality of support could be improved, as it received lower ratings compared to 401GO.
- Reviewers mention that 401GO automates much of the administrative work, which significantly reduces the burden on HR teams. This feature is praised for making the retirement management process straightforward and stress-free, allowing users to focus on their financial goals.
- G2 reviewers highlight that Betterment at Work has a more robust feature set, with users noting the clear presentation of information and effective online tools that enhance the overall experience. This contrasts with 401GO, which, while user-friendly, may lack some advanced functionalities.
- Users report that while both platforms cater well to small businesses, Betterment at Work has a slightly larger market presence, which may provide more resources and community support. However, 401GO's focus on ease of use and cost-effectiveness makes it a strong contender for those prioritizing budget and simplicity.
Pricing
Entry-Level Pricing
401GO
GO-Starter
$25.00
25 per month | $2 per participant | 0.3% AUM fee
A very simple plan, a good alternative to a state program
- 15-minute guided setup
- Automated administration
- Roth (post-tax) or traditional
Betterment at Work
Essential
$100.00
100 per month + $5/monthly record keeping per active participant. Additional implementation and participant advisory fees apply*
An affordable, easy-to-manage 401(k) plan for your employees’ retirement.
- Dedicated Onboarding specialist
- Simple payroll integrations with Gusto, Trinet, and other providers
- 3(38) and 3(16) fiduciary services with administrative, compliance, and investment support
Free Trial
401GO
No trial information availableBetterment at Work
No trial information availableRatings
Meets Requirements
9.5
119
8.9
503
Ease of Use
9.3
121
8.9
521
Ease of Setup
9.3
101
8.4
470
Ease of Admin
9.3
97
8.7
452
Quality of Support
9.5
118
7.8
482
Has the product been a good partner in doing business?
9.6
97
8.5
448
Product Direction (% positive)
9.4
114
8.3
508
Features by Category
Platform Content
Not enough data
9.0
51
Not enough data
8.8
49
Not enough data
8.9
50
Platform Basics
Not enough data
9.3
52
Not enough data
9.1
49
Not enough data
8.7
49
Not enough data
9.2
49
Platform Additional Functionality
Not enough data
8.6
48
Not enough data
9.3
50
Not enough data
7.8
43
Not enough data
8.9
46
Platform Data
Not enough data
8.9
49
Not enough data
8.9
47
Not enough data
Feature Not Available
Not enough data
8.6
45
Functionality
Not enough data
8.1
51
Not enough data
8.4
51
Not enough data
9.5
49
Not enough data
8.6
51
Not enough data
9.2
50
Not enough data
Feature Not Available
Not enough data
8.4
44
Integration
Not enough data
8.8
49
Not enough data
8.7
48
Not enough data
Feature Not Available
Agentic AI - Investment Portfolio Management
Not enough data
8.1
21
Not enough data
9.1
21
Not enough data
8.7
21
Not enough data
8.6
21
Onboarding
9.2
105
8.0
474
9.4
105
8.8
471
Dashboard
9.2
101
8.9
464
9.2
98
8.4
461
9.3
96
8.6
458
Compliance
9.1
79
8.8
452
9.2
87
8.7
449
Administration
9.0
90
8.6
457
8.9
95
8.3
456
Generative AI
8.5
13
Feature Not Available
Categories
Categories
Shared Categories
401GO and Betterment at Work are categorized as 401(k)
Unique Categories
401GO has no unique categories
Betterment at Work is categorized as Investment Portfolio Management and Financial Wellness
Reviews
Reviewers' Company Size
401GO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Betterment at Work
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.0%
Accounting
12.5%
Hospital & Health Care
9.7%
Construction
8.3%
Computer Software
4.2%
Other
49.3%
Computer Software
11.0%
Information Technology and Services
8.6%
Financial Services
5.5%
Hospital & Health Care
5.3%
Construction
5.3%
Other
64.3%
Alternatives
Discussions
401GO has no discussions with answers
Betterment at Work has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
