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Compare 401GO and Betterment at Work 
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At a Glance
Market Segments
Small-Business (91.7% of reviews)
Small-Business (68.8% of reviews)
Entry-Level Pricing
$25.00 25 per month | $2 per participant | 0.3% AUM fee
$100.00 100 per month + $5/monthly record keeping per active participant. Additional implementation and participant advisory fees apply*
401GO
Star Rating
(149)4.8 out of 5
Market Segments
Small-Business (91.7% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 25 per month | $2 per participant | 0.3% AUM fee
Browse all 3 pricing plansBetterment at Work
Star Rating
(537)4.3 out of 5
Market Segments
Small-Business (68.8% of reviews)
Pros & Cons
Entry-Level Pricing
$100.00 100 per month + $5/monthly record keeping per active participant. Additional implementation and participant advisory fees apply*
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Betterment at Work excels in its "Client Portal" feature, which received a high score of 9.3, making it easy for clients to access their investment information. In contrast, 401GO also offers a strong client portal but shines even brighter with a score of 9.4, indicating a slightly more user-friendly experience.
- Reviewers mention that 401GO's "Quality of Support" is a standout feature, scoring an impressive 9.6, which suggests that users feel well-supported and valued. Betterment at Work, however, received a lower score of 7.2 in this area, indicating potential gaps in customer service that could affect user satisfaction.
- G2 users highlight the "Ease of Setup" as a critical factor, where 401GO scores 9.3, making it easier for new users to get started. Betterment at Work, with a score of 8.0, may present more challenges during the initial setup phase, which could be a consideration for small businesses looking for a quick implementation.
- Users on G2 appreciate the "Education Tools" offered by Betterment at Work, which scored 9.4, providing valuable resources for users to enhance their financial literacy. In comparison, 401GO also provides educational resources but does not have a specific score listed, suggesting that Betterment at Work may have a more robust offering in this area.
- Reviewers say that 401GO's "Generative AI" capabilities, particularly the "AI Image-to-Text" feature, received a remarkable score of 9.6, indicating advanced functionality that enhances user experience. Betterment at Work, however, scored only 5.4 in this area, suggesting a significant gap in innovative features that could benefit users.
- Users report that both platforms offer strong "Compliance" features, but 401GO edges out with a score of 9.3 compared to Betterment at Work's 8.6. This difference indicates that 401GO may provide more comprehensive tools to help businesses navigate regulatory requirements effectively.
Pricing
Entry-Level Pricing
401GO
GO-Starter
$25.00
25 per month | $2 per participant | 0.3% AUM fee
A very simple plan, a good alternative to a state program
- 15-minute guided setup
- Automated administration
- Roth (post-tax) or traditional
Betterment at Work
Essential
$100.00
100 per month + $5/monthly record keeping per active participant. Additional implementation and participant advisory fees apply*
An affordable, easy-to-manage 401(k) plan for your employees’ retirement.
- Dedicated Onboarding specialist
- Simple payroll integrations with Gusto, Trinet, and other providers
- 3(38) and 3(16) fiduciary services with administrative, compliance, and investment support
Free Trial
401GO
No trial information availableBetterment at Work
No trial information availableRatings
Meets Requirements
9.5
119
8.9
502
Ease of Use
9.3
121
8.9
520
Ease of Setup
9.3
101
8.4
469
Ease of Admin
9.3
97
8.7
452
Quality of Support
9.5
118
7.8
481
Has the product been a good partner in doing business?
9.6
97
8.5
448
Product Direction (% positive)
9.4
114
8.3
507
Features by Category
Platform Content
Not enough data
9.0
51
Not enough data
8.8
49
Not enough data
8.9
50
Platform Basics
Not enough data
9.3
52
Not enough data
9.1
49
Not enough data
8.7
49
Not enough data
9.2
49
Platform Additional Functionality
Not enough data
8.6
48
Not enough data
9.3
50
Not enough data
7.8
43
Not enough data
8.9
46
Platform Data
Not enough data
8.9
49
Not enough data
8.9
47
Not enough data
Feature Not Available
Not enough data
8.6
45
Functionality
Not enough data
8.1
51
Not enough data
8.4
51
Not enough data
9.5
49
Not enough data
8.6
51
Not enough data
9.2
50
Not enough data
Feature Not Available
Not enough data
8.4
44
Integration
Not enough data
8.8
49
Not enough data
8.7
48
Not enough data
Feature Not Available
Agentic AI - Investment Portfolio Management
Not enough data
8.1
21
Not enough data
9.1
21
Not enough data
8.7
21
Not enough data
8.6
21
Onboarding
9.2
105
8.0
474
9.4
105
8.8
471
Dashboard
9.2
101
8.9
464
9.2
98
8.4
461
9.3
96
8.6
458
Compliance
9.1
79
8.8
452
9.2
87
8.7
449
Administration
9.0
90
8.6
456
8.9
95
8.3
455
Generative AI
8.5
13
Feature Not Available
Categories
Categories
Shared Categories
401GO and Betterment at Work are categorized as 401(k)
Unique Categories
401GO has no unique categories
Betterment at Work is categorized as Investment Portfolio Management and Financial Wellness
Reviews
Reviewers' Company Size
401GO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Betterment at Work
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.0%
Accounting
12.5%
Hospital & Health Care
9.7%
Construction
8.3%
Computer Software
4.2%
Other
49.3%
Computer Software
11.0%
Information Technology and Services
8.6%
Financial Services
5.5%
Hospital & Health Care
5.3%
Construction
5.3%
Other
64.2%
Alternatives
Discussions
401GO has no discussions with answers
Betterment at Work has no discussions with answers
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