# 360Dialog vs Wati Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Wati excels in user-friendliness, with many praising its intuitive interface and smooth integration with tools like HubSpot. Users appreciate how easy it is to manage WhatsApp conversations, making it a strong choice for businesses looking to streamline customer interactions.
- **According to verified reviews** , 360Dialog stands out for its robust support and stable APIs, which users find beneficial for quick integration. Reviewers highlight the platform's ability to onboard numbers swiftly, making it a practical option for businesses needing efficient communication solutions.
- **Users say** that Wati's design and functionality are well thought out, allowing for advanced features like AI-assisted template management and automation. This makes it particularly appealing for businesses focused on enhancing their support and sales processes through automation.
- **Reviewers mention** that while 360Dialog offers a solid user experience, it may not always meet specific workflow needs as effectively as Wati. Some users have noted challenges in configuration, which could impact businesses with unique requirements.
- **G2 reviewers highlight** that Wati's overall functionality is enhanced by its organized approach to managing customer inquiries, which is a significant advantage over using standard WhatsApp. This feature is particularly useful for businesses handling high volumes of customer interactions.
- **According to recent feedback** , 360Dialog's WhatsApp coexistence feature is a unique selling point, allowing users to access both API functionalities and the WhatsApp Business app. This flexibility is appreciated by users who value having multiple communication options at their disposal.



| | 360Dialog | Wati | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 65 | 482 | 
| **Largest Market Segment** | Small-Business (73.2% of reviews) | Small-Business (77.0% of reviews) | 
| **Entry Level Price** | Starting at €500.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### 360Dialog

Pros:
- Customer Support (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Downtime Issues (2 reviews)
- Poor Customer Support (2 reviews)

### Wati

Pros:
- Ease of Use (178 reviews)
- Automation (117 reviews)

Cons:
- Expensive (61 reviews)
- Cost (49 reviews)

---
## Ratings Comparison
| Rating | 360Dialog | Wati | 
|---|---|---|
  | **Meets Requirements** | 8.6 (30 reviews) | 8.9 (367 reviews) | 
  | **Ease of Use** | 8.7 (30 reviews) | 9.2 (378 reviews) | 
  | **Ease of Setup** | 8.7 (26 reviews) | 8.9 (341 reviews) | 
  | **Ease of Admin** | 9.0 (14 reviews) | 9.1 (288 reviews) | 
  | **Quality of Support** | 9.1 (31 reviews) | 8.5 (359 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (14 reviews) | 9.1 (283 reviews) | 
  | **Product Direction (% positive)** | 8.9 (31 reviews) | 9.3 (345 reviews) | 

---
## Pricing

### 360Dialog

#### Entry-Level Pricing

Plan: WhatsApp Newsletter Marketing Automation

Price: Starting at €500.00 Per Month

Description: 360dialog is providing a powerful marketing automation customized for WhatsApp use cases around bulk messages

Key Features:
- Access to the WhatsApp Business API, increased service level
- Free WhatsApp inbox solution included

[Browse all 7 editions](https://www.g2.com/products/360dialog/pricing)

#### Free Trial

No

### Wati

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us

Description: Send WhatsApp messages to thousands of users in one click to improve reach.

Key Features:
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month

[Browse all 3 editions](https://www.g2.com/products/wati/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | 8.9/10 | 17 |
| **Wati** | N/A | N/A |

#### Messenger

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Sequencing** | 9.7 (6 reviews) | Not enough data | 
| **AI** | 7.9 (8 reviews) | Not enough data | 
| **Live Chat** | 9.8 (8 reviews) | Not enough data | 
| **Customization Interface** | 8.3 (6 reviews) | Not enough data | 

#### Channels

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Social Media** | 9.8 (8 reviews) | Not enough data | 
| **Website** | 9.0 (7 reviews) | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | 9.2 (10 reviews) | Not enough data | 

#### Customers

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Targeting** | 8.9 (6 reviews) | Not enough data | 
| **Profiles** | 8.7 (5 reviews) | Not enough data | 
| **Analytics** | 8.3 (5 reviews) | Not enough data | 
| **Lead Gathering** | 9.4 (6 reviews) | Not enough data | 
| **Sales Conversion** | 8.3 (5 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | N/A | N/A |
| **Wati** | 8.5/10 | 181 |

#### Channels

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Multi-Channel Coverage** | Not enough data | Feature Not Available | 
| **Open Listening** | Not enough data | Feature Not Available | 
| **Physical Media** | Not enough data | Feature Not Available | 

#### Design

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Communications Strategy Development** | Not enough data | 8.7 (155 reviews) | 
| **Create Content** | Not enough data | 7.9 (152 reviews) | 
| **Personalization** | Not enough data | 8.7 (166 reviews) | 
| **Inbound Identification** | Not enough data | 8.5 (153 reviews) | 
| **Regulatory Compliance** | Not enough data | 8.7 (153 reviews) | 

#### Generative AI

| Feature | 360Dialog | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | 8.1/10 | 21 |
| **Wati** | 8.6/10 | 156 |

#### Functionality

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Ease Of Integration** | 8.7 (18 reviews) | 8.8 (136 reviews) | 
| **API Call Speed** | 9.0 (15 reviews) | 8.6 (118 reviews) | 
| **Communication Varieties** | 7.0 (11 reviews) | 8.6 (116 reviews) | 

#### Support

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Documentation** | 8.1 (14 reviews) | 8.6 (118 reviews) | 
| **Community Support** | 7.6 (11 reviews) | 8.4 (114 reviews) | 
| **Professional Support** | 8.4 (16 reviews) | 8.7 (131 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | N/A | N/A |
| **Wati** | 8.5/10 | 194 |

#### Responses

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Customization** | Not enough data | 8.6 (176 reviews) | 
| **Control** | Not enough data | 8.8 (169 reviews) | 
| **Route To Human** | Not enough data | 8.7 (166 reviews) | 
| **Menu bars** | Not enough data | 8.6 (159 reviews) | 
| **Drip sequences** | Not enough data | 8.5 (156 reviews) | 

#### Platform

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Live chat** | Not enough data | 8.8 (164 reviews) | 
| **Integrations** | Not enough data | 8.8 (146 reviews) | 
| **Branding** | Not enough data | 8.4 (160 reviews) | 
| **Analytics** | Not enough data | 8.0 (163 reviews) | 
| **A/B testing** | Not enough data | Feature Not Available | 
| **Role-based access** | Not enough data | 8.7 (152 reviews) | 
| **Collection of information** | Not enough data | 8.6 (152 reviews) | 

#### Generative AI

| Feature | 360Dialog | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (98 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | N/A | N/A |
| **Wati** | 8.3/10 | 61 |

#### Conversational Platform

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (49 reviews) | 
| **Omnichannel** | Not enough data | 7.6 (43 reviews) | 
| **Contextual Engagement** | Not enough data | 8.3 (46 reviews) | 
| **Proactive Engagement** | Not enough data | 8.8 (52 reviews) | 

#### Support Automation

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Intelligent Routing** | Not enough data | 8.1 (43 reviews) | 
| **Seamless Escalation** | Not enough data | 8.5 (47 reviews) | 
| **Transcripts** | Not enough data | 7.9 (38 reviews) | 
| **Self-Serve Support** | Not enough data | 8.5 (46 reviews) | 

#### Generative AI

| Feature | 360Dialog | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | N/A | N/A |
| **Wati** | 8.4/10 | 81 |

#### Messaging Channels

| Feature | 360Dialog | Wati | 
|---|---|---|
| **SMS Messaging** | Not enough data | 7.4 (44 reviews) | 
| **Email** | Not enough data | Feature Not Available | 
| **Voice Messaging** | Not enough data | 7.1 (46 reviews) | 
| **Two way messaging** | Not enough data | 9.1 (68 reviews) | 

#### Administration

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (67 reviews) | 
| **Triggered Notifications** | Not enough data | 9.0 (64 reviews) | 
| **Segmentation** | Not enough data | 8.2 (60 reviews) | 
| **Integrations** | Not enough data | 8.7 (67 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | N/A | N/A |
| **Wati** | 8.3/10 | 70 |

#### Generative AI

| Feature | 360Dialog | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Process

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Mentions** | Not enough data | 8.3 (55 reviews) | 
| **Tickets** | Not enough data | 8.6 (58 reviews) | 
| **Macros** | Not enough data | 8.5 (54 reviews) | 

#### Channels

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.4 (56 reviews) | 
| **Live Chat** | Not enough data | 8.6 (60 reviews) | 
| **Phone** | Not enough data | 7.7 (50 reviews) | 
| **Text** | Not enough data | 8.5 (51 reviews) | 

#### Insight

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Surveys** | Not enough data | 8.0 (49 reviews) | 
| **Reporting** | Not enough data | Feature Not Available | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | 9.5/10 | 6 |
| **Wati** | 9.1/10 | 106 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Transactional Messages** | 9.7 (5 reviews) | 9.2 (91 reviews) | 
| **Bulk WhatsApp Messaging** | 9.0 (5 reviews) | 9.4 (98 reviews) | 
| **Conversational Messaging** | Not enough data | 9.3 (90 reviews) | 
| **Personalization** | Not enough data | 9.1 (87 reviews) | 
| **Promotional Messages** | Not enough data | 9.2 (86 reviews) | 
| **Automated Replies** | Not enough data | 9.3 (94 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | 360Dialog | Wati | 
|---|---|---|
| **Segmentation** | Not enough data | 8.8 (85 reviews) | 
| **API Integration** | 9.7 (6 reviews) | 9.2 (86 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.6 (79 reviews) | 
| **Analytics** | Not enough data | 8.9 (81 reviews) | 

---
## Categories
**Shared Categories (2):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas)

**Unique to 360Dialog (1):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing)

**Unique to Wati (5):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Chatbots Software](https://www.g2.com/categories/chatbots), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [Conversational Support Software](https://www.g2.com/categories/conversational-support)


---
## Reviewer Demographics

### By Company Size

| Segment | 360Dialog | Wati | 
|---|---|---|
| **Small-Business** | 73.2% | 77.0% | 
| **Mid-Market** | 25.0% | 21.4% | 
| **Enterprise** | 1.8% | 1.6% | 

### By Industry

#### 360Dialog

- **Information Technology and Services:** 38.5%
- **Computer Software:** 10.3%
- **Automotive:** 7.7%
- **Construction:** 5.1%
- **Airlines/Aviation:** 2.6%
- **Banking:** 2.6%
- **Entertainment:** 2.6%
- **Farming:** 2.6%
- **Food Production:** 2.6%
- **Hospital & Health Care:** 2.6%
- **Other:** 23.1%

#### Wati

- **Education Management:** 10.2%
- **Information Technology and Services:** 7.2%
- **Retail:** 6.3%
- **Marketing and Advertising:** 6.0%
- **Health, Wellness and Fitness:** 5.8%
- **Computer Software:** 4.7%
- **Automotive:** 3.0%
- **Accounting:** 2.6%
- **Apparel & Fashion:** 2.6%
- **Consumer Services:** 2.6%
- **Other:** 49.1%

---
## Alternatives

### Alternatives to 360Dialog

- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (522 reviews)
- [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) — 4.2/5 stars (404 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4064 reviews)
- [Rocket.Chat](https://www.g2.com/products/rocket-chat/reviews) — 4.2/5 stars (374 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3855 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [respond.io](https://www.g2.com/products/respond-io/reviews) — 4.8/5 stars (492 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (498 reviews)

### Alternatives to Wati

- [Gallabox](https://www.g2.com/products/gallabox/reviews) — 4.6/5 stars (169 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (522 reviews)
- [respond.io](https://www.g2.com/products/respond-io/reviews) — 4.8/5 stars (492 reviews)
- [Interakt](https://www.g2.com/products/haptik-interakt/reviews) — 4.5/5 stars (66 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (498 reviews)
- [Trengo](https://www.g2.com/products/trengo/reviews) — 4.3/5 stars (246 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3855 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6946 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1906 reviews)

---
## Top Discussions

### 360Dialog

No discussions available for this product.

### Wati

- Title: [What is WATI used for?](https://www.g2.com/discussions/what-is-wati-used-for) — 2 comments
  > **Top comment:** "Wati is  WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their..."
- Title: [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) — 2 comments, 2 upvotes
  > **Top comment:** "Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF..."
- Title: [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) — 1 comment, 2 upvotes
  > **Top comment:** "Pictures cannot be added as buttons. 
However, you can have messages with pictures and regular text buttons."
- Title: [What is the best way to generate leads with WATI, Can you please provide various case study?](https://www.g2.com/discussions/what-is-the-best-way-to-generate-leads-with-wati-can-you-please-provide-various-case-study) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [How do I reply a messaje from a customer quoting the message sent by the client?](https://www.g2.com/discussions/how-do-i-reply-a-messaje-from-a-customer-quoting-the-message-sent-by-the-client) — 1 comment
  > **Top comment:** "At the moment, WhatsApp API does not support this. 

However, we're working on an arrangement within WATI that will allow you to show the original message..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/360dialog-vs-wati)