# 360Dialog vs Gupshup Comparison
---
## AI Generated Summary
- **G2 reviewers report** that 360Dialog excels in customer support, with users highlighting the accessibility and responsiveness of their support team. Many appreciate how quickly agents can address onboarding and API messaging issues, ensuring a smooth experience.
- **Users say** that 360Dialog's WhatsApp Business API integration is both reliable and flexible, with a well-structured onboarding process that allows for advanced setups. This flexibility is particularly beneficial for businesses looking to implement complex communication strategies.
- **Reviewers mention** that Gupshup offers a user-friendly interface, making it a convenient choice for marketing communications. Users have noted that the console is visually appealing and easy to navigate, which enhances the overall user experience.
- **According to verified reviews** , 360Dialog stands out for its ease of use, with many users finding the platform intuitive. One user even compared the initial setup to sending a WhatsApp message, emphasizing how straightforward the process is.
- **Users highlight** Gupshup's diverse feature set, which includes various communication channels like SMS, RCS, and chatbots. This versatility allows businesses to address multiple use cases effectively, making it a strong contender for those needing a comprehensive marketing solution.
- **G2 reviewers note** that while both platforms have strong support, 360Dialog's quality of support is rated higher, with users praising the top-notch customer service. This aspect can be crucial for businesses that require ongoing assistance and quick resolutions to technical issues.



| | 360Dialog | Gupshup | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 68 | 67 | 
| **Largest Market Segment** | Small-Business (75.0% of reviews) | Mid-Market (45.5% of reviews) | 
| **Entry Level Price** | Starting at €500.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### 360Dialog

Pros:
- Customer Support (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Downtime Issues (2 reviews)
- Poor Customer Support (2 reviews)

### Gupshup

Pros:
- Ease of Use (26 reviews)
- Customer Support (23 reviews)

Cons:
- Dashboard Issues (5 reviews)
- Poor Customer Support (4 reviews)

---
## Ratings Comparison
| Rating | 360Dialog | Gupshup | 
|---|---|---|
  | **Meets Requirements** | 8.6 (32 reviews) | 8.9 (59 reviews) | 
  | **Ease of Use** | 8.6 (32 reviews) | 8.8 (60 reviews) | 
  | **Ease of Setup** | 8.7 (28 reviews) | 8.8 (42 reviews) | 
  | **Ease of Admin** | 9.0 (14 reviews) | 8.1 (22 reviews) | 
  | **Quality of Support** | 9.1 (33 reviews) | 8.4 (59 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (14 reviews) | 8.7 (22 reviews) | 
  | **Product Direction (% positive)** | 8.9 (33 reviews) | 8.8 (57 reviews) | 

---
## Pricing

### 360Dialog

#### Entry-Level Pricing

Plan: WhatsApp Newsletter Marketing Automation

Price: Starting at €500.00 Per Month

Description: 360dialog is providing a powerful marketing automation customized for WhatsApp use cases around bulk messages

Key Features:
- Access to the WhatsApp Business API, increased service level
- Free WhatsApp inbox solution included

[Browse all 7 editions](https://www.g2.com/products/360dialog/pricing)

#### Free Trial

No

### Gupshup

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | 8.9/10 | 18 |
| **Gupshup** | 7.7/10 | 25 |

#### Messenger

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Sequencing** | 9.7 (6 reviews) | 8.8 (20 reviews) | 
| **AI** | 7.9 (8 reviews) | 7.1 (19 reviews) | 
| **Live Chat** | 9.8 (9 reviews) | 7.6 (20 reviews) | 
| **Customization Interface** | 8.3 (6 reviews) | 7.9 (19 reviews) | 

#### Channels

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Social Media** | 9.8 (8 reviews) | 7.3 (18 reviews) | 
| **Website** | 9.0 (7 reviews) | 7.3 (20 reviews) | 
| **Text Message (SMS)** | Not enough data | 8.5 (19 reviews) | 
| **Voice Assistants** | Not enough data | 6.8 (17 reviews) | 
| **Other** | 9.2 (11 reviews) | 7.2 (16 reviews) | 

#### Customers

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Targeting** | 8.9 (6 reviews) | 8.1 (17 reviews) | 
| **Profiles** | 8.7 (5 reviews) | 7.7 (18 reviews) | 
| **Analytics** | 8.3 (5 reviews) | 7.8 (19 reviews) | 
| **Lead Gathering** | 9.4 (6 reviews) | 7.6 (17 reviews) | 
| **Sales Conversion** | 8.3 (5 reviews) | 7.5 (17 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | 8.2/10 | 22 |
| **Gupshup** | N/A | N/A |

#### Functionality

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Ease Of Integration** | 8.7 (18 reviews) | Not enough data | 
| **API Call Speed** | 9.1 (16 reviews) | Not enough data | 
| **Communication Varieties** | 7.0 (11 reviews) | Not enough data | 

#### Support

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Documentation** | 8.1 (14 reviews) | Not enough data | 
| **Community Support** | 7.6 (11 reviews) | Not enough data | 
| **Professional Support** | 8.4 (16 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | N/A | N/A |
| **Gupshup** | 8.3/10 | 15 |

#### Conversational Platform

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (12 reviews) | 
| **Omnichannel** | Not enough data | 8.5 (10 reviews) | 
| **Contextual Engagement** | Not enough data | 8.5 (11 reviews) | 
| **Proactive Engagement** | Not enough data | 9.1 (11 reviews) | 

#### Support Automation

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Intelligent Routing** | Not enough data | 8.9 (11 reviews) | 
| **Seamless Escalation** | Not enough data | 8.6 (12 reviews) | 
| **Transcripts** | Not enough data | 8.2 (10 reviews) | 
| **Self-Serve Support** | Not enough data | 8.5 (11 reviews) | 

#### Generative AI

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (7 reviews) | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | N/A | N/A |
| **Gupshup** | 7.9/10 | 15 |

#### Generative AI

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (11 reviews) | 

#### Agentic AI - Bot Platforms

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.4 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 8.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **360Dialog** | 9.6/10 | 7 |
| **Gupshup** | 9.3/10 | 17 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Transactional Messages** | 9.7 (6 reviews) | 9.4 (13 reviews) | 
| **Bulk WhatsApp Messaging** | 9.2 (6 reviews) | 9.6 (14 reviews) | 
| **Conversational Messaging** | Not enough data | 9.4 (12 reviews) | 
| **Personalization** | Not enough data | 9.4 (12 reviews) | 
| **Promotional Messages** | Not enough data | 9.2 (12 reviews) | 
| **Automated Replies** | Not enough data | 9.5 (13 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | 360Dialog | Gupshup | 
|---|---|---|
| **Segmentation** | Not enough data | 9.1 (11 reviews) | 
| **API Integration** | 9.8 (7 reviews) | 9.6 (12 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.6 (12 reviews) | 
| **Analytics** | Not enough data | 8.8 (12 reviews) | 

---
## Categories
**Shared Categories (2):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing)

**Unique to 360Dialog (1):** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas)

**Unique to Gupshup (2):** [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Conversational Support Software](https://www.g2.com/categories/conversational-support)


---
## Reviewer Demographics

### By Company Size

| Segment | 360Dialog | Gupshup | 
|---|---|---|
| **Small-Business** | 75.0% | 24.2% | 
| **Mid-Market** | 23.3% | 45.5% | 
| **Enterprise** | 1.7% | 30.3% | 

### By Industry

#### 360Dialog

- **Information Technology and Services:** 36.6%
- **Computer Software:** 9.8%
- **Automotive:** 7.3%
- **Construction:** 4.9%
- **Airlines/Aviation:** 2.4%
- **Banking:** 2.4%
- **Consumer Services:** 2.4%
- **Electrical/Electronic Manufacturing:** 2.4%
- **Entertainment:** 2.4%
- **Farming:** 2.4%
- **Other:** 26.8%

#### Gupshup

- **Financial Services:** 7.6%
- **Automotive:** 7.6%
- **Computer Software:** 7.6%
- **Marketing and Advertising:** 6.1%
- **Insurance:** 6.1%
- **Education Management:** 4.5%
- **Consumer Goods:** 4.5%
- **Hospital & Health Care:** 4.5%
- **Information Technology and Services:** 4.5%
- **Leisure, Travel & Tourism:** 3.0%
- **Other:** 43.9%

---
## Alternatives

### Alternatives to 360Dialog

- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (522 reviews)
- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (485 reviews)
- [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) — 4.2/5 stars (404 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)
- [Rocket.Chat](https://www.g2.com/products/rocket-chat/reviews) — 4.2/5 stars (374 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3859 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [respond.io](https://www.g2.com/products/respond-io/reviews) — 4.8/5 stars (496 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (660 reviews)

### Alternatives to Gupshup

- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (485 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (499 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (522 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1483 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3859 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)

---
## Top Discussions

### 360Dialog

No discussions available for this product.

### Gupshup

- Title: [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) — 1 comment, 1 upvote
  > **Top comment:** "yes,Overall experience is satisfactory"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/360dialog-vs-gupshup)