# 2Checkout Monetization Platform, Shopify vs Salesforce B2C Commerce Comparison

| | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 195 | 5,100 | 581 | 
| **Largest Market Segment** | Small-Business (69.4% of reviews) | Small-Business (79.9% of reviews) | Mid-Market (40.4% of reviews) | 
| **Entry Level Price** | 3.5% + $0.35 per successful sale | $29/ per month | Contact Us Per Year | 

---
## Top Pros & Cons

### 2Checkout Monetization Platform

Pros:
- Ease of Use (2 reviews)
- Easy Setup (2 reviews)

Cons:
- Slow Performance (2 reviews)
- Data Management (1 reviews)

### Shopify

Pros:
- Ease of Use (273 reviews)
- Easy Integration (101 reviews)

Cons:
- Expensive (153 reviews)
- Limited Customization (95 reviews)

### Salesforce B2C Commerce

Pros:
- Ease of Use (52 reviews)
- Features (35 reviews)

Cons:
- Complex Setup (33 reviews)
- Expensive (32 reviews)

---
## Ratings Comparison
| Rating | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (154 reviews) | 8.8 (4280 reviews) | 8.7 (349 reviews) | 
  | **Ease of Use** | 8.2 (154 reviews) | 8.9 (4306 reviews) | 8.2 (449 reviews) | 
  | **Ease of Setup** | 7.9 (100 reviews) | 8.8 (2593 reviews) | 7.9 (276 reviews) | 
  | **Ease of Admin** | 8.1 (97 reviews) | 8.9 (2316 reviews) | 8.1 (131 reviews) | 
  | **Quality of Support** | 7.7 (154 reviews) | 8.4 (4018 reviews) | 8.3 (329 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (97 reviews) | 8.8 (2274 reviews) | 8.6 (129 reviews) | 
  | **Product Direction (% positive)** | 7.2 (149 reviews) | 8.8 (4154 reviews) | 8.7 (332 reviews) | 

---
## Pricing

### 2Checkout Monetization Platform

#### Entry-Level Pricing

Plan: 2SELL

Price: 3.5% + $0.35 per successful sale

Description: Easy and simple way to sell globally

Key Features:
- Sell instantly in 200 countries / territories
- Integrate quickly with any of 120+ carts
- Scale up for international growth

[Browse all 4 editions](https://www.g2.com/products/2checkout-monetization-platform/pricing)

#### Free Trial

No

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

### Salesforce B2C Commerce

#### Entry-Level Pricing

Plan: B2C Commerce - Growth 

Price: Contact Us Per Year

Description: Create AI-powered consumer experiences with templates and composable storefronts, including multiple sites and price books.

Key Features:
- 5 sites
- 10 price books
- 1.2M On-demand Sandbox Credits 

[Browse all 3 editions](https://www.g2.com/products/salesforce-b2c-commerce/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Subscription Billing

| Product | Score | Reviews |
|---|---|---|
| **2Checkout Monetization Platform** | 8.4/10 | 38 |
| **Shopify** | N/A | N/A |
| **Salesforce B2C Commerce** | N/A | N/A |

#### Billing

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Automation** | 9.2 (32 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Consolidation** | Feature Not Available | Not enough data | Not enough data | 
| **Adjustments** | 8.3 (30 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Blacklisting** | Feature Not Available | Not enough data | Not enough data | 

#### Dunning

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Collections** | 9.1 (29 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dispute Management** | Feature Not Available | Not enough data | Not enough data | 
| **Escalation** | Feature Not Available | Not enough data | Not enough data | 

#### Performance

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Packages** | 9.0 (27 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Discounts** | 8.5 (26 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Plan Changes** | Feature Not Available | Not enough data | Not enough data | 

#### Reporting

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Dimensions** | 7.8 (13 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Deferred Revenue** | 7.3 (13 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Revenue Recognition** | 8.2 (13 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Subscription Billing

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Mobile E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **2Checkout Monetization Platform** | N/A | N/A |
| **Shopify** | N/A | N/A |
| **Salesforce B2C Commerce** | 8.4/10 | 30 |

#### Design

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Templates - Mobile E-Commerce** | Not enough data | Not enough data | 8.3 (28 reviews) | 
| **Versions - Mobile E-Commerce** | Not enough data | Not enough data | 8.5 (29 reviews) | 
| **Testing - Mobile E-Commerce** | Not enough data | Not enough data | 8.6 (28 reviews) | 
| **Multichannel - Mobile E-Commerce** | Not enough data | Not enough data | 8.5 (28 reviews) | 

#### Personalization

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Branding - Mobile E-Commerce** | Not enough data | Not enough data | 8.3 (28 reviews) | 
| **Localization - Mobile E-Commerce** | Not enough data | Not enough data | 8.3 (28 reviews) | 
| **Digital Content - Mobile E-Commerce** | Not enough data | Not enough data | 8.5 (29 reviews) | 
| **Geofencing - Mobile E-Commerce** | Not enough data | Not enough data | 8.5 (27 reviews) | 

#### Analysis

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Dashboards - Mobile E-Commerce** | Not enough data | Not enough data | 8.4 (27 reviews) | 
| **User Behavior - Mobile E-Commerce** | Not enough data | Not enough data | 8.7 (26 reviews) | 
| **Sales - Mobile E-Commerce** | Not enough data | Not enough data | 8.3 (25 reviews) | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **2Checkout Monetization Platform** | N/A | N/A |
| **Shopify** | N/A | N/A |
| **Salesforce B2C Commerce** | 9.1/10 | 23 |

#### Merchandising

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Product Recommendations** | Not enough data | Not enough data | 9.2 (22 reviews) | 
| **Product Search** | Not enough data | Not enough data | 9.3 (22 reviews) | 
| **Product Display** | Not enough data | Not enough data | 9.3 (22 reviews) | 
| **Media File Storage** | Not enough data | Not enough data | 8.6 (22 reviews) | 
| **Web Content Management** | Not enough data | Not enough data | 8.8 (22 reviews) | 

#### Analytics

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Reports &amp; Analytics** | Not enough data | Not enough data | 9.2 (22 reviews) | 
| **Customer Data** | Not enough data | Not enough data | 9.2 (22 reviews) | 

#### Administration

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Integrations** | Not enough data | Not enough data | 9.2 (21 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 9.0 (21 reviews) | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **2Checkout Monetization Platform** | N/A | N/A |
| **Shopify** | N/A | N/A |
| **Salesforce B2C Commerce** | 8.6/10 | 28 |

#### Administration

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 9.0 (27 reviews) | 
| **Cart Management** | Not enough data | Not enough data | 8.7 (26 reviews) | 
| **Shipping Information Collection** | Not enough data | Not enough data | 8.8 (27 reviews) | 

#### Integrations

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Payment Gateway Integration** | Not enough data | Not enough data | 8.8 (27 reviews) | 
| **E-commerce Platform Integration** | Not enough data | Not enough data | 9.0 (27 reviews) | 
| **Email Integration** | Not enough data | Not enough data | 8.6 (27 reviews) | 

#### Cart Management

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Multi Cart** | Not enough data | Not enough data | 8.3 (28 reviews) | 
| **Products** | Not enough data | Not enough data | 8.5 (27 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.6 (26 reviews) | 
| **Embed** | Not enough data | Not enough data | 8.6 (27 reviews) | 

### Subscription Management

| Product | Score | Reviews |
|---|---|---|
| **2Checkout Monetization Platform** | 8.8/10 | 16 |
| **Shopify** | N/A | N/A |
| **Salesforce B2C Commerce** | N/A | N/A |

#### Order Management

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Opportunities** | 9.0 (8 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Order History** | 8.7 (13 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Upsell &amp; Cross-sell** | 8.8 (7 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Renewals** | 9.2 (12 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Products &amp; Plans

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Packages** | 8.1 (9 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-part Deals** | Feature Not Available | Not enough data | Not enough data | 
| **Plan Changes** | 8.3 (8 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Bundles** | 8.7 (9 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Pricing

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Standard Price** | 9.2 (14 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Discounts** | 9.2 (13 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Optimization** | 8.5 (9 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Revenue Management

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Automation** | 9.4 (9 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Consolidation** | 8.1 (9 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Adjustments** | 8.5 (8 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Billing Types** | 8.9 (11 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Integration

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Payments** | 9.4 (11 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Accounting** | 9.3 (9 reviews) ✓ Verified | Not enough data | Not enough data | 
| **CRM &amp; Sales** | 8.5 (8 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Subscription Management

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **2Checkout Monetization Platform** | 8.7/10 | 116 |
| **Shopify** | 8.4/10 | 3907 |
| **Salesforce B2C Commerce** | 8.3/10 | 296 |

#### Headless Commerce

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Decoupling** | 9.3 (5 reviews) | 8.2 (455 reviews) | 8.2 (97 reviews) | 
| **REST APIs** | 8.6 (7 reviews) | 8.4 (471 reviews) | 8.5 (101 reviews) | 
| **Data Orchestration** | 8.0 (5 reviews) | 8.3 (490 reviews) | 8.4 (99 reviews) | 
| **Customization** | 8.3 (8 reviews) | 8.3 (583 reviews) | 8.4 (102 reviews) | 
| **Extensibility** | 7.5 (6 reviews) | 8.5 (533 reviews) | 8.4 (101 reviews) | 

#### Generative AI

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 8.0 (235 reviews) | 8.1 (82 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (229 reviews) | 7.9 (86 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (81 reviews) | 8.8 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (81 reviews) | 8.4 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (78 reviews) | 8.6 (18 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (78 reviews) | 8.6 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (78 reviews) | 8.6 (18 reviews) | 
| **Decision Making** | Not enough data | 8.0 (79 reviews) | 8.6 (18 reviews) | 

#### Merchandising/Marketing

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Storefront Design Tools** | 8.1 (79 reviews) | 8.6 (3488 reviews) | 8.3 (216 reviews) | 
| **Product Visualization** | 8.5 (73 reviews) | 8.6 (3492 reviews) | 8.3 (162 reviews) | 
| **Recommendations / Personalization** | 8.2 (71 reviews) | 8.3 (3412 reviews) | 8.2 (234 reviews) | 
| **Promotions and Discounts** | 8.7 (83 reviews) | 8.3 (3377 reviews) | 8.0 (223 reviews) | 
| **Shopping Cart Abandonment** | 8.4 (74 reviews) | 8.4 (3198 reviews) | 7.8 (209 reviews) | 
| **Product Reviews** | Feature Not Available | 8.4 (3135 reviews) | 8.1 (207 reviews) | 
| **SEO** | 8.2 (46 reviews) | 8.2 (3113 reviews) | 8.1 (206 reviews) | 

#### Product Catalog

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Content Management** | 8.8 (78 reviews) | 8.6 (3405 reviews) | 8.4 (218 reviews) | 
| **Product Configuration** | Feature Not Available | 8.5 (3327 reviews) | 8.2 (215 reviews) | 
| **Product Search and Filtering** | 8.6 (78 reviews) | 8.5 (3375 reviews) | 8.3 (224 reviews) | 
| **Intangible Products** | 9.1 (74 reviews) | 8.4 (2739 reviews) | 8.2 (195 reviews) | 

#### Order Process

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Checkout Process** | 9.1 (103 reviews) | 8.8 (3482 reviews) | 8.3 (218 reviews) | 
| **Shipping Options** | 8.7 (61 reviews) | 8.6 (3391 reviews) | 8.2 (212 reviews) | 
| **Tax Display and Processing** | 8.9 (90 reviews) | 8.6 (3329 reviews) | 8.3 (209 reviews) | 
| **Payment Processing** | 9.1 (103 reviews) | 8.9 (3457 reviews) | 8.3 (215 reviews) | 
| **Order Management** | 9.0 (97 reviews) | 8.8 (3434 reviews) | 8.3 (218 reviews) | 
| **Returns / Refunds** | 8.6 (99 reviews) | 8.5 (3127 reviews) | 7.9 (203 reviews) | 
| **Inventory Management** | 8.8 (60 reviews) | 8.6 (3221 reviews) | 8.3 (204 reviews) | 
| **Multi-Channel Fulfillment** | 8.6 (52 reviews) | 8.5 (2804 reviews) | 8.2 (187 reviews) | 

#### Multi-Channel Support

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Omnichannel** | 8.8 (61 reviews) | 8.5 (3004 reviews) | 8.3 (201 reviews) | 
| **Mobile** | 8.9 (65 reviews) | 8.8 (3227 reviews) | 8.2 (203 reviews) | 
| **Social Commerce** | 8.5 (49 reviews) | 8.7 (3026 reviews) | 8.4 (187 reviews) | 
| **Customer Service** | 8.5 (85 reviews) | 8.5 (3150 reviews) | 8.3 (207 reviews) | 
| **Store Locator** | Feature Not Available | 8.3 (2446 reviews) | 8.0 (193 reviews) | 
| **3rd-Party Store Integration** | Feature Not Available | 8.4 (2506 reviews) | 8.1 (134 reviews) | 
| **B2B** | 8.8 (56 reviews) | 8.2 (2326 reviews) | 8.2 (182 reviews) | 

#### Platform

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **APIs** | 9.0 (81 reviews) | 8.3 (2530 reviews) | 8.2 (199 reviews) | 
| **Customization** | 8.6 (85 reviews) | 8.4 (3255 reviews) | 8.2 (217 reviews) | 
| **Integrations to Add-on Tools** | 8.7 (66 reviews) | 8.6 (3126 reviews) | 8.3 (207 reviews) | 
| **User Management** | 8.8 (79 reviews) | 8.7 (3178 reviews) | 8.4 (216 reviews) | 
| **Reporting / Analytics** | 8.6 (92 reviews) | 8.5 (3236 reviews) | 8.2 (221 reviews) | 
| **Security** | 9.2 (93 reviews) | 8.9 (3194 reviews) | 8.6 (210 reviews) | 
| **Multi-Site Management** | 8.8 (53 reviews) | 8.4 (2492 reviews) | 8.6 (198 reviews) | 
| **Admin Access Rights** | 9.2 (83 reviews) | 8.8 (3102 reviews) | 8.5 (202 reviews) | 
| **Test-to-Product Migration** | 8.9 (69 reviews) | 8.4 (2578 reviews) | 8.3 (187 reviews) | 
| **Internationalization** | 9.2 (83 reviews) | 8.5 (2556 reviews) | 8.5 (183 reviews) | 
| **Cross Browser Support** | 9.1 (84 reviews) | 8.7 (2906 reviews) | 8.4 (194 reviews) | 
| **Performance and Reliability** | 8.9 (92 reviews) | 8.9 (3231 reviews) | 8.5 (224 reviews) | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **2Checkout Monetization Platform** | N/A | N/A |
| **Shopify** | 8.4/10 | 31 |
| **Salesforce B2C Commerce** | N/A | N/A |

#### Payment processing - Merchant of Record

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Automation** | Not enough data | 8.6 (29 reviews) | Not enough data | 
| **Cross Border
** | Not enough data | 8.5 (28 reviews) | Not enough data | 
| **Payment Options** | Not enough data | 8.5 (28 reviews) | Not enough data | 
| **Multi-Currency** | Not enough data | 8.1 (28 reviews) | Not enough data | 
| **Reconciliation** | Not enough data | 8.3 (27 reviews) | Not enough data | 
| **Chargeback** | Not enough data | 7.9 (28 reviews) | Not enough data | 

#### Tax management - Merchant of Record

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Automated tax calculation** | Not enough data | 8.4 (26 reviews) | Not enough data | 
| **Standard compliance** | Not enough data | 8.4 (26 reviews) | Not enough data | 
| **Tax reporting** | Not enough data | 8.2 (26 reviews) | Not enough data | 

#### Security and Compliance - Merchant of Record

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **AML-KYC** | Not enough data | 8.3 (26 reviews) | Not enough data | 
| **Secure SLC** | Not enough data | 8.5 (26 reviews) | Not enough data | 
| **PCI-DSS** | Not enough data | 8.7 (26 reviews) | Not enough data | 
| **Encryption and tokenization** | Not enough data | 8.5 (26 reviews) | Not enough data | 

#### Administration - Merchant of Record

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **E-commerce Integration** | Not enough data | 8.3 (29 reviews) | Not enough data | 
| **Reporting &amp; Analytics** | Not enough data | 8.4 (27 reviews) | Not enough data | 
| **Customer support** | Not enough data | 8.4 (27 reviews) | Not enough data | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **2Checkout Monetization Platform** | N/A | N/A |
| **Shopify** | N/A | N/A |
| **Salesforce B2C Commerce** | 8.4/10 | 28 |

#### Reporting

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Reports &amp; Analytics** | Not enough data | Not enough data | 8.6 (28 reviews) | 
| **Data Transfer Tools** | Not enough data | Not enough data | 8.5 (28 reviews) | 

#### Omnichannel Features 

| Feature | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Retail Management** | Not enough data | Not enough data | 8.0 (27 reviews) | 
| **POS Integration** | Not enough data | Not enough data | 8.0 (27 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 8.2 (26 reviews) | 
| **Customer Service Integration** | Not enough data | Not enough data | 8.6 (27 reviews) | 
| **Marketing Tools** | Not enough data | Not enough data | 8.6 (27 reviews) | 
| **E-commerce Integration** | Not enough data | Not enough data | 8.6 (28 reviews) | 
| **ERP Integration** | Not enough data | Not enough data | 8.3 (27 reviews) | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to 2Checkout Monetization Platform (3):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record), [Subscription Management Software](https://www.g2.com/categories/subscription-management), [Subscription Billing Software](https://www.g2.com/categories/subscription-billing)

**Unique to Shopify (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)

**Unique to Salesforce B2C Commerce (4):** [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart)


---
## Reviewer Demographics

### By Company Size

| Segment | 2Checkout Monetization Platform | Shopify | Salesforce B2C Commerce | 
|---|---|---|---|
| **Small-Business** | 69.4% | 79.9% | 25.9% | 
| **Mid-Market** | 23.9% | 15.3% | 40.4% | 
| **Enterprise** | 6.7% | 4.8% | 33.6% | 

### By Industry

#### 2Checkout Monetization Platform

- **Computer Software:** 36.6%
- **Information Technology and Services:** 11.5%
- **Retail:** 7.1%
- **Computer &amp; Network Security:** 5.5%
- **Internet:** 4.9%
- **Apparel &amp; Fashion:** 3.8%
- **Marketing and Advertising:** 2.7%
- **Consumer Electronics:** 2.2%
- **Design:** 1.6%
- **Publishing:** 1.6%
- **Other:** 22.4%

#### Shopify

- **Retail:** 26.1%
- **Apparel &amp; Fashion:** 8.9%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.6%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.5%
- **Food &amp; Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

#### Salesforce B2C Commerce

- **Retail:** 12.4%
- **Information Technology and Services:** 11.1%
- **Computer Software:** 8.1%
- **Apparel &amp; Fashion:** 5.6%
- **Accounting:** 4.3%
- **Consumer Goods:** 4.1%
- **Consulting:** 3.9%
- **Financial Services:** 3.8%
- **Marketing and Advertising:** 3.2%
- **Internet:** 2.4%
- **Other:** 41.1%

---
## Alternatives

### Alternatives to 2Checkout Monetization Platform

- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (237 reviews)
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- [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews) — 4.4/5 stars (141 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (266 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews)

### Alternatives to Shopify

- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4774 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1874 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (601 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (266 reviews)

### Alternatives to Salesforce B2C Commerce

- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (601 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (866 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (266 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Centra](https://www.g2.com/products/centra/reviews) — 4.8/5 stars (69 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)
- [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) — 4.0/5 stars (188 reviews)

---
## Top Discussions

### 2Checkout Monetization Platform

- Title: [Can i use to my site and login data not shared](https://www.g2.com/discussions/can-i-use-to-my-site-and-login-data-not-shared) — 2 comments, 1 upvote
  > **Top comment:** "Yes, you can put 2checkout as your payment gateway and you will never have to share the login data of your users or yours to anyone"
- Title: [Is 2checkout good?](https://www.g2.com/discussions/is-2checkout-good) — 1 comment, 1 upvote
  > **Top comment:** "yes not bad but I&#39;m sorry to say it&#39;s costly for new startups."
- Title: [How do I create an account? What is the best way to create account? Can I use this for payment gateway?](https://www.g2.com/discussions/34907-how-do-i-create-an-account-what-is-the-best-way-to-create-account-can-i-use-this-for-payment-gateway) — 1 comment, 1 upvote
  > **Top comment:** "Hello! To sign up, just pick one of the pricing packages that best fits your business: https://www.2checkout.com/pricing/. 

Please know that there are..."
- Title: [What is the best practices you can provide or training to a client like us?](https://www.g2.com/discussions/30987-what-is-the-best-practices-you-can-provide-or-training-to-a-client-like-us) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mharis! I recommend browsing the Resources section on our website: https://www.2checkout.com/how-to/ , or our Knowledge Center..."
- Title: [Paddle or Stripe?](https://www.g2.com/discussions/24835-paddle-or-stripe) — 1 comment, 1 upvote
  > **Top comment:** "Hi Maggie, there is a BIG difference between Paddle and Stripe...
I believe both are good options but ultimately your Finance and Tax team would be impacted..."

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

### Salesforce B2C Commerce

- Title: [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) — 1 comment
  > **Top comment:** "Yes B2C Commerce is an ecommerce platform. The Salesforce B2C Commerce Platform empowers customers to quickly grow profitability.  Customers o all sizes can..."
- Title: [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) — 1 comment
  > **Top comment:** "B2B is digital solutions for business to business buyers and B2C is digital solutions for business to customer buyers. For more information checkout..."
- Title: [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) — 1 comment
  > **Top comment:** "B2C business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and consumers. B2C..."
- Title: [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) — 1 comment
  > **Top comment:** "Salesforce Commerce helps you maximize revenue and deliver success now through capabilities including B2C Commerce, B2B Commerce, Order Management, and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/2checkout-monetization-platform-vs-shopify-vs-salesforce-b2c-commerce)

