# 123FormBuilder, Typeform vs SurveyMonkey Comparison

| | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 175 | 1,003 | 23,554 | 
| **Largest Market Segment** | Small-Business (62.6% of reviews) | Small-Business (64.8% of reviews) | Small-Business (36.5% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | Free Per Month | Contact Us | 

---
## Top Pros & Cons

### 123FormBuilder

Pros:
- Ease of Creation (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Delays (2 reviews)
- Form Design (2 reviews)

### Typeform

Pros:
- Ease of Use (138 reviews)
- Intuitive (87 reviews)

Cons:
- Expensive (47 reviews)
- Limited Customization (21 reviews)

### SurveyMonkey

Pros:
- Ease of Use (375 reviews)
- Ease of Creation (170 reviews)

Cons:
- Expensive (116 reviews)
- Limitations (91 reviews)

---
## Ratings Comparison
| Rating | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (120 reviews) | 8.9 (823 reviews) | 9.0 (20683 reviews) | 
  | **Ease of Use** | 9.0 (120 reviews) | 9.3 (835 reviews) | 9.2 (20801 reviews) | 
  | **Ease of Setup** | 9.1 (77 reviews) | 9.1 (550 reviews) | 9.0 (8136 reviews) | 
  | **Ease of Admin** | 9.0 (74 reviews) | 9.0 (435 reviews) | 8.9 (7621 reviews) | 
  | **Quality of Support** | 8.6 (104 reviews) | 8.4 (595 reviews) | 8.6 (14676 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (67 reviews) | 8.8 (415 reviews) | 8.8 (6671 reviews) | 
  | **Product Direction (% positive)** | 7.2 (92 reviews) | 8.6 (786 reviews) | 7.7 (20223 reviews) | 

---
## Pricing

### 123FormBuilder

#### Entry-Level Pricing

Plan: Platinum Plan

Price: $49.00 Per Month

Description: For individuals or growing teams that need advanced features. Collect payments and build smart forms.

Key Features:
- 100 Forms
- 20,000 Submissions
- 10GB Storage

[Browse all 5 editions](https://www.g2.com/products/123formbuilder/pricing)

#### Free Trial

No

### Typeform

#### Entry-Level Pricing

Plan: FREE

Price: Free Per Month

Description: Discover the possibilities of conversational forms

Key Features:
- 10 responses/month
- 1 user
- Unlimited typeforms

[Browse all 3 editions](https://www.g2.com/products/typeform/pricing)

#### Free Trial

Yes

### SurveyMonkey

#### Entry-Level Pricing

Plan: SurveyMonkey Enterprise

Price: Contact Us

Description: SurveyMonkey Enterprise is our most feature-rich and secure plan, loved by users and built for business. Get in touch to learn more about our Enterprise solution and schedule a personalized demo.

Key Features:
- Unlimited responses
- Custom CSS survey themes
- Advanced privacy and security

[Browse all 4 editions](https://www.g2.com/products/surveymonkey/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Typeform** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Lead Generation

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Typeform** | 8.7/10 | 136 |
| **SurveyMonkey** | N/A | N/A |

#### Lead Monitoring

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Features** | Not enough data | 8.6 (129 reviews) | Not enough data | 
| **Performance** | Not enough data | 8.7 (125 reviews) | Not enough data | 
| **Identification** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 

#### Data Capture

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Mobile** | Not enough data | 8.7 (125 reviews) | Not enough data | 
| **Websites** | Not enough data | 8.9 (122 reviews) | Not enough data | 
| **Social Media** | Not enough data | 8.4 (111 reviews) | Not enough data | 
| **Data** | Not enough data | 8.8 (117 reviews) | Not enough data | 

#### Analytics

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Export/Import** | Not enough data | 8.7 (117 reviews) | Not enough data | 
| **Reporting** | Not enough data | 8.4 (117 reviews) | Not enough data | 

#### Customization

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Forms** | Not enough data | 9.3 (122 reviews) | Not enough data | 
| **Personalization** | Not enough data | 9.1 (120 reviews) | Not enough data | 
| **Templates** | Not enough data | 8.6 (115 reviews) | Not enough data | 
| **Integration** | Not enough data | 8.7 (117 reviews) | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Typeform** | N/A | N/A |
| **SurveyMonkey** | 7.9/10 | 195 |

#### Feedback Management

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Tagging** | Not enough data | Not enough data | 7.8 (150 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.1 (147 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 8.1 (158 reviews) | 

#### Feedback Analysis

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Thematic Analysis** | Not enough data | Not enough data | 8.1 (144 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 7.9 (144 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | Not enough data | 7.6 (138 reviews) | 

#### Feedback Sources

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Online Reviews** | Not enough data | Not enough data | 8.1 (147 reviews) | 
| **Surveys** | Not enough data | Not enough data | 9.1 (171 reviews) | 
| **Social Media** | Not enough data | Not enough data | 7.8 (138 reviews) | 
| **Customer Service Channels** | Not enough data | Not enough data | 7.7 (136 reviews) | 

#### Generative AI

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.4 (131 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.6 (81 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.7/10 | 9 |
| **Typeform** | 8.5/10 | 287 |
| **SurveyMonkey** | 8.3/10 | 1715 |

#### Survey Management

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Survey Builder** | 10.0 (8 reviews) | 9.1 (271 reviews) | 9.0 (1511 reviews) | 
| **Question Types** | 10.0 (7 reviews) | 9.2 (270 reviews) | 8.9 (1447 reviews) | 
| **Templates** | 8.5 (8 reviews) | 8.5 (254 reviews) | 8.6 (1362 reviews) | 
| **Survey Distribution** | 9.3 (7 reviews) | 8.7 (253 reviews) | 8.9 (1423 reviews) | 

#### Survey Customization

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Branching/Skip Logic** | 8.0 (5 reviews) | 8.7 (259 reviews) | 8.4 (1173 reviews) | 
| **Branding** | 6.7 (7 reviews) | 8.5 (250 reviews) | 8.2 (1208 reviews) | 
| **Multimedia Support** | 8.6 (6 reviews) | 8.4 (231 reviews) | 8.1 (1073 reviews) | 
| **Multilingual Surveys** | 8.3 (5 reviews) | 7.9 (199 reviews) | 8.1 (907 reviews) | 

#### Survey Insights

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Reporting & Analytics** | 9.3 (5 reviews) | 8.4 (254 reviews) | 8.6 (1418 reviews) | 
| **BI Tools Integration** | Not enough data | 7.9 (190 reviews) | 8.0 (946 reviews) | 
| **Data Exporting** | 9.2 (6 reviews) | 8.8 (240 reviews) | 8.5 (1267 reviews) | 
| **Permissions** | 8.1 (6 reviews) | 8.7 (219 reviews) | 8.4 (1138 reviews) | 

#### Agentic AI - Survey

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 7.6 (147 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 7.7 (152 reviews) | 
| **Decision Making** | Not enough data | Feature Not Available | 8.0 (153 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.5/10 | 28 |
| **Typeform** | 8.6/10 | 248 |
| **SurveyMonkey** | 8.3/10 | 247 |

#### Customization

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Custom Fields** | 9.0 (24 reviews) | 8.6 (197 reviews) | 8.6 (209 reviews) | 
| **Conditional Logic** | 8.6 (22 reviews) | 8.9 (207 reviews) | 8.3 (194 reviews) | 
| **Multi-page Forms** | 8.9 (19 reviews) | 9.0 (201 reviews) | 8.7 (214 reviews) | 
| **Design** | 8.5 (26 reviews) | 9.0 (223 reviews) | 8.6 (228 reviews) | 

#### Additional Functionality

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Embedded Forms** | 9.0 (19 reviews) | 8.8 (183 reviews) | 8.3 (173 reviews) | 
| **Offline Capability** | 6.7 (12 reviews) | Feature Not Available | 7.6 (151 reviews) | 
| **Notifications** | 8.9 (19 reviews) | 8.4 (176 reviews) | 8.3 (198 reviews) | 
| **Payments** | 8.2 (11 reviews) | 7.6 (155 reviews) | 7.8 (150 reviews) | 
| **Mobile Forms** | 8.5 (19 reviews) | 8.6 (178 reviews) | 8.5 (206 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Typeform** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Survey Software](https://www.g2.com/categories/survey)

**Unique to 123FormBuilder (2):** [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to Typeform (1):** [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to SurveyMonkey (1):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | 123FormBuilder | Typeform | SurveyMonkey | 
|---|---|---|---|
| **Small-Business** | 62.6% | 64.8% | 36.5% | 
| **Mid-Market** | 21.6% | 28.6% | 34.1% | 
| **Enterprise** | 15.8% | 6.6% | 29.4% | 

### By Industry

#### 123FormBuilder

- **Computer Software:** 8.2%
- **Information Technology and Services:** 7.6%
- **Marketing and Advertising:** 5.8%
- **Retail:** 3.5%
- **Education Management:** 2.9%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.9%
- **Events Services:** 2.3%
- **Financial Services:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 59.1%

#### Typeform

- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 9.3%
- **Computer Software:** 8.9%
- **Health, Wellness and Fitness:** 4.1%
- **Non-Profit Organization Management:** 3.6%
- **Internet:** 3.5%
- **Education Management:** 3.5%
- **Retail:** 3.0%
- **Financial Services:** 2.5%
- **Real Estate:** 2.2%
- **Other:** 47.7%

#### SurveyMonkey

- **Education Management:** 8.5%
- **Hospital & Health Care:** 5.9%
- **Higher Education:** 5.8%
- **Marketing and Advertising:** 5.1%
- **Information Technology and Services:** 4.9%
- **Non-Profit Organization Management:** 4.8%
- **Computer Software:** 3.7%
- **Financial Services:** 3.2%
- **Retail:** 2.6%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 53.4%

---
## Alternatives

### Alternatives to 123FormBuilder

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5248 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3581 reviews)
- [forms.app](https://www.g2.com/products/forms-app/reviews) — 4.5/5 stars (498 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1038 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)

### Alternatives to Typeform

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5248 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (330 reviews)
- [involve.me](https://www.g2.com/products/involve-me/reviews) — 4.7/5 stars (104 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [forms.app](https://www.g2.com/products/forms-app/reviews) — 4.5/5 stars (498 reviews)

### Alternatives to SurveyMonkey

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5248 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (560 reviews)
- [Survicate](https://www.g2.com/products/survicate/reviews) — 4.6/5 stars (209 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)

---
## Top Discussions

### 123FormBuilder

- Title: [What is 123FormBuilder used for?](https://www.g2.com/discussions/what-is-123formbuilder-used-for) — 1 comment
  > **Top comment:** "Creating forms that can be used as a stand alone page, or embedded into other sites. You can collect payment, setup various email notifications, and much..."
- Title: [Microsoft block](https://www.g2.com/discussions/microsoft-block) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi there!

Sorry for the late reply, we missed your message. 
Can you please share some more details with our team at customercare@123formbuilder.com?..."
- Title: [Is it possible to "try" or see examples of file upload functionality before committing to an upgrade](https://www.g2.com/discussions/is-it-possible-to-try-or-see-examples-of-file-upload-functionality-before-committing-to-an-upgrade) — 1 comment, 1 upvote
  > **Top comment:** "Hello Andy, 

Sure thing, please contact our team at customercare@123formbuilder.com and they'll gladly set you up with a trial to test out our File Upload..."
- Title: [Why does this company think it's cool to scam people](https://www.g2.com/discussions/39365-why-does-this-company-think-it-s-cool-to-scam-people) — 1 comment, 1 upvote
  > **Top comment:** "Hi Patrick,

We also wrote to you on the reviews page. We understand your frustration with the new price plans. The word "updates" created confusion here..."

### Typeform

- Title: [What is Typeform used for?](https://www.g2.com/discussions/typeform-what-is-typeform-used-for) — 2 comments
  > **Top comment:** "Typeform is used for collecting data from user's. Such as surveys / forms and Quiz. it is easy to create and instantly make it live."
- Title: [What is Typeform used for?](https://www.g2.com/discussions/what-is-typeform-used-for) — 2 comments
  > **Top comment:** "For educational and survey purposes."
- Title: [what is my gain?](https://www.g2.com/discussions/what-is-my-gain) — 2 comments, 1 upvote
  > **Top comment:** "more thoughtful responses, and higher completion rates"
- Title: [Can we randomize the questions based on the audience?](https://www.g2.com/discussions/51173-can-we-randomize-the-questions-based-on-the-audience) — 2 comments, 1 upvote
  > **Top comment:** "Hey Nishant,

you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people...."
- Title: [Have you got APIs?](https://www.g2.com/discussions/have-you-got-apis) — 2 comments, 1 upvote
  > **Top comment:** "Yes, you can see the information here: https://developer.typeform.com/"

### SurveyMonkey

- Title: [How it can be integrated with other applications such as Micrsoft Teams?](https://www.g2.com/discussions/how-it-can-be-integrated-with-other-applications-such-as-micrsoft-teams) — 9 comments, 2 upvotes
  > **Top comment:** "Hello Ravish, 

We recently tried to find a tool as such also for reporting. My recommendation would be to upgrade your service pack for more analytic..."
- Title: [Can I create visualizations in SurveyMonkey based on the answers I collect?](https://www.g2.com/discussions/can-i-create-visualizations-in-surveymonkey-based-on-the-answers-i-collect) — 8 comments, 1 upvote
  > **Top comment:** "Yes. There are different visual graph options that make viewing and presenting results extremely easy."
- Title: [What is SurveyMonkey used for?](https://www.g2.com/discussions/what-is-surveymonkey-used-for) — 6 comments
  > **Top comment:** "I would use it to gather feedback or insights on our products and how to best meet our customers needs."
- Title: [Can Survey Monkey identify respondents?Can Survey-monkey track IP addresses?What are custom variable](https://www.g2.com/discussions/can-survey-monkey-identify-respondents-can-survey-monkey-track-ip-addresses-what-are-custom-variable) — 5 comments, 2 upvotes
  > **Top comment:** "You can identify respondents if you select the option for your survey responses to not be anonymous.  This option is in the 'Collect Responses' section. "
- Title: [What is SurveyMonkey Market Research Solutions used for?](https://www.g2.com/discussions/what-is-surveymonkey-market-research-solutions-used-for) — 3 comments, 2 upvotes
  > **Top comment:** "Complete solutions for comprehending your target market, making decisions about new product innovations, and doing innovative branding and messaging analysis..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/123formbuilder-vs-typeform-vs-surveymonkey)