# 123FormBuilder vs SurveyMonkey Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SurveyMonkey excels in user-friendliness, with many users appreciating its intuitive drag-and-drop interface and clean design. One user noted, "I find SurveyMonkey easy to use," highlighting its accessibility for creating polished surveys quickly.
- **Users say** that 123FormBuilder offers a straightforward form creation process, with its drag-and-drop builder and ready-made templates making it easy to collect data without technical skills. A reviewer mentioned, "The interface is clean and user-friendly," which resonates with those looking for simplicity.
- **Reviewers mention** that SurveyMonkey's implementation process is notably quick, with users praising the ease of setup. One user appreciated the "initial setup was easy," which can be a significant advantage for teams needing to get started without delays.
- **According to verified reviews** , both platforms provide solid support, but SurveyMonkey's overall quality shines through with a higher G2 Score, indicating greater user satisfaction. Users have noted the balance between simplicity and professional-grade features, making it a reliable choice for various survey needs.
- **G2 reviewers highlight** that while 123FormBuilder has strong capabilities in creating forms without coding, it may not match the depth of features offered by SurveyMonkey, particularly in survey distribution and analytics. Users appreciate the "strong templates" and "smart AI assistance" in SurveyMonkey that enhance survey effectiveness.
- **Users report** that both platforms have their strengths in ease of use, but SurveyMonkey edges out with higher ratings in overall usability. Reviewers have noted that it allows for effective survey creation in minutes, which is a crucial factor for teams needing quick feedback.



| | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 175 | 23,866 | 
| **Largest Market Segment** | Small-Business (62.6% of reviews) | Small-Business (36.7% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### 123FormBuilder

Pros:
- Ease of Creation (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Delays (2 reviews)
- Form Design (2 reviews)

### SurveyMonkey

Pros:
- Ease of Use (376 reviews)
- Ease of Creation (171 reviews)

Cons:
- Expensive (116 reviews)
- Limitations (91 reviews)

---
## Ratings Comparison
| Rating | 123FormBuilder | SurveyMonkey | 
|---|---|---|
  | **Meets Requirements** | 8.9 (120 reviews) | 9.0 (20940 reviews) | 
  | **Ease of Use** | 9.0 (120 reviews) | 9.2 (21073 reviews) | 
  | **Ease of Setup** | 9.1 (77 reviews) | 9.0 (8419 reviews) | 
  | **Ease of Admin** | 9.0 (74 reviews) | 8.9 (7818 reviews) | 
  | **Quality of Support** | 8.6 (104 reviews) | 8.5 (14821 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (67 reviews) | 8.8 (6855 reviews) | 
  | **Product Direction (% positive)** | 7.2 (92 reviews) | 7.7 (20428 reviews) | 

---
## Pricing

### 123FormBuilder

#### Entry-Level Pricing

Plan: Platinum Plan

Price: $49.00 Per Month

Description: For individuals or growing teams that need advanced features. Collect payments and build smart forms.

Key Features:
- 100 Forms
- 20,000 Submissions
- 10GB Storage

[Browse all 5 editions](https://www.g2.com/products/123formbuilder/pricing)

#### Free Trial

No

### SurveyMonkey

#### Entry-Level Pricing

Plan: SurveyMonkey Enterprise

Price: Contact Us

Description: SurveyMonkey Enterprise is our most feature-rich and secure plan, loved by users and built for business. Get in touch to learn more about our Enterprise solution and schedule a personalized demo.

Key Features:
- Unlimited responses
- Custom CSS survey themes
- Advanced privacy and security

[Browse all 4 editions](https://www.g2.com/products/surveymonkey/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Lead Generation

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Lead Monitoring

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **SurveyMonkey** | 8.0/10 | 356 |

#### Feedback Management

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Tagging** | Not enough data | 7.9 (160 reviews) | 
| **Segmentation** | Not enough data | 8.3 (165 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.2 (218 reviews) | 

#### Feedback Analysis

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.2 (156 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.0 (153 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 7.8 (149 reviews) | 

#### Feedback Sources

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Online Reviews** | Not enough data | 8.2 (155 reviews) | 
| **Surveys** | Not enough data | 9.3 (295 reviews) | 
| **Social Media** | Not enough data | 7.8 (137 reviews) | 
| **Customer Service Channels** | Not enough data | 7.7 (135 reviews) | 

#### Generative AI

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (145 reviews) | 
| **AI Text Summarization** | Not enough data | 7.5 (88 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.7/10 | 9 |
| **SurveyMonkey** | 8.3/10 | 1871 |

#### Survey Management

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Survey Builder** | 10.0 (8 reviews) | 9.1 (1594 reviews) | 
| **Question Types** | 10.0 (7 reviews) | 8.9 (1482 reviews) | 
| **Templates** | 8.5 (8 reviews) | 8.6 (1369 reviews) | 
| **Survey Distribution** | 9.3 (7 reviews) | 8.9 (1461 reviews) | 

#### Survey Customization

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Branching/Skip Logic** | 8.0 (5 reviews) | 8.4 (1185 reviews) | 
| **Branding** | 6.7 (7 reviews) | 8.2 (1219 reviews) | 
| **Multimedia Support** | 8.6 (6 reviews) | 8.1 (1063 reviews) | 
| **Multilingual Surveys** | 8.3 (5 reviews) | 8.1 (904 reviews) | 

#### Survey Insights

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Reporting & Analytics** | 9.3 (5 reviews) | 8.6 (1479 reviews) | 
| **BI Tools Integration** | Not enough data | 8.0 (942 reviews) | 
| **Data Exporting** | 9.2 (6 reviews) | 8.5 (1291 reviews) | 
| **Permissions** | 8.1 (6 reviews) | 8.4 (1138 reviews) | 

#### Agentic AI - Survey

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (144 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (156 reviews) | 
| **Decision Making** | Not enough data | 8.1 (153 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.5/10 | 28 |
| **SurveyMonkey** | 8.4/10 | 315 |

#### Customization

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Custom Fields** | 9.0 (24 reviews) | 8.8 (232 reviews) | 
| **Conditional Logic** | 8.6 (22 reviews) | 8.4 (217 reviews) | 
| **Multi-page Forms** | 8.9 (19 reviews) | 8.8 (225 reviews) | 
| **Design** | 8.5 (26 reviews) | 8.5 (263 reviews) | 

#### Additional Functionality

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Embedded Forms** | 9.0 (19 reviews) | 8.3 (172 reviews) | 
| **Offline Capability** | 6.7 (12 reviews) | 7.8 (145 reviews) | 
| **Notifications** | 8.9 (19 reviews) | 8.4 (210 reviews) | 
| **Payments** | 8.2 (11 reviews) | 7.8 (145 reviews) | 
| **Mobile Forms** | 8.5 (19 reviews) | 8.6 (208 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **SurveyMonkey** | 10.0/10 | 16 |

#### Survey Design - Consumer Insights Platforms

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | 10.0 (7 reviews) | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Rapid Research** | Not enough data | 10.0 (5 reviews) | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Survey Software](https://www.g2.com/categories/survey)

**Unique to 123FormBuilder (2):** [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to SurveyMonkey (2):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Small-Business** | 62.6% | 36.7% | 
| **Mid-Market** | 21.6% | 34.2% | 
| **Enterprise** | 15.8% | 29.1% | 

### By Industry

#### 123FormBuilder

- **Computer Software:** 8.2%
- **Information Technology and Services:** 7.6%
- **Marketing and Advertising:** 5.8%
- **Retail:** 3.5%
- **Education Management:** 2.9%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.9%
- **Events Services:** 2.3%
- **Financial Services:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 59.1%

#### SurveyMonkey

- **Education Management:** 8.4%
- **Hospital & Health Care:** 5.9%
- **Higher Education:** 5.8%
- **Marketing and Advertising:** 5.1%
- **Non-Profit Organization Management:** 4.9%
- **Information Technology and Services:** 4.9%
- **Computer Software:** 3.7%
- **Financial Services:** 3.2%
- **Retail:** 2.6%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 53.5%

---
## Alternatives

### Alternatives to 123FormBuilder

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5349 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (414 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [forms.app](https://www.g2.com/products/forms-app/reviews) — 4.5/5 stars (498 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3607 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1041 reviews)

### Alternatives to SurveyMonkey

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5349 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3017 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (414 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (562 reviews)

---
## Top Discussions

### 123FormBuilder

- Title: [What is 123FormBuilder used for?](https://www.g2.com/discussions/what-is-123formbuilder-used-for) — 1 comment
  > **Top comment:** "Creating forms that can be used as a stand alone page, or embedded into other sites. You can collect payment, setup various email notifications, and much..."
- Title: [Microsoft block](https://www.g2.com/discussions/microsoft-block) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi there!

Sorry for the late reply, we missed your message. 
Can you please share some more details with our team at customercare@123formbuilder.com?..."
- Title: [Is it possible to "try" or see examples of file upload functionality before committing to an upgrade](https://www.g2.com/discussions/is-it-possible-to-try-or-see-examples-of-file-upload-functionality-before-committing-to-an-upgrade) — 1 comment, 1 upvote
  > **Top comment:** "Hello Andy, 

Sure thing, please contact our team at customercare@123formbuilder.com and they'll gladly set you up with a trial to test out our File Upload..."
- Title: [Why does this company think it's cool to scam people](https://www.g2.com/discussions/39365-why-does-this-company-think-it-s-cool-to-scam-people) — 1 comment, 1 upvote
  > **Top comment:** "Hi Patrick,

We also wrote to you on the reviews page. We understand your frustration with the new price plans. The word "updates" created confusion here..."

### SurveyMonkey

- Title: [How it can be integrated with other applications such as Micrsoft Teams?](https://www.g2.com/discussions/how-it-can-be-integrated-with-other-applications-such-as-micrsoft-teams) — 9 comments, 2 upvotes
  > **Top comment:** "Hello Ravish, 

We recently tried to find a tool as such also for reporting. My recommendation would be to upgrade your service pack for more analytic..."
- Title: [Can I create visualizations in SurveyMonkey based on the answers I collect?](https://www.g2.com/discussions/can-i-create-visualizations-in-surveymonkey-based-on-the-answers-i-collect) — 8 comments, 1 upvote
  > **Top comment:** "Yes. There are different visual graph options that make viewing and presenting results extremely easy."
- Title: [What is SurveyMonkey used for?](https://www.g2.com/discussions/what-is-surveymonkey-used-for) — 6 comments
  > **Top comment:** "I would use it to gather feedback or insights on our products and how to best meet our customers needs."
- Title: [Can Survey Monkey identify respondents?Can Survey-monkey track IP addresses?What are custom variable](https://www.g2.com/discussions/can-survey-monkey-identify-respondents-can-survey-monkey-track-ip-addresses-what-are-custom-variable) — 5 comments, 2 upvotes
  > **Top comment:** "You can identify respondents if you select the option for your survey responses to not be anonymous.  This option is in the 'Collect Responses' section. "
- Title: [What is SurveyMonkey Market Research Solutions used for?](https://www.g2.com/discussions/what-is-surveymonkey-market-research-solutions-used-for) — 3 comments, 2 upvotes
  > **Top comment:** "Complete solutions for comprehending your target market, making decisions about new product innovations, and doing innovative branding and messaging analysis..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/123formbuilder-vs-surveymonkey)