# 123FormBuilder vs SurveyMonkey Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SurveyMonkey excels in overall user satisfaction, with many praising its intuitive interface that makes creating and sharing surveys a breeze. Users appreciate how easy it is to track results, stating, "The whole process feels intuitive and fast, and it simply works."
- **Users say** that 123FormBuilder shines in its simplicity, particularly with its drag-and-drop builder and ready-made templates. Reviewers highlight that it allows for quick form creation without any coding, making it accessible for users without technical expertise.
- **According to verified reviews** , SurveyMonkey has a significantly larger user base, which contributes to its higher G2 Score. This extensive feedback indicates a more robust and reliable product, with users noting, "SurveyMonkey is always my preferred choice for collecting data."
- **Reviewers mention** that while both platforms offer good support, SurveyMonkey's quality of support is on par with 123FormBuilder, with users expressing satisfaction in both cases. However, the sheer volume of recent reviews for SurveyMonkey suggests a more active support community.
- **Users highlight** that 123FormBuilder's form distribution features are strong, with many appreciating the ease of integrating forms into various platforms. This flexibility allows users to collect data seamlessly, which is a significant advantage for those focused on lead generation.
- **G2 reviewers note** that while SurveyMonkey has a slight edge in survey-building capabilities, 123FormBuilder offers superior question types and multimedia support, making it a great choice for users looking to create more dynamic forms. Users appreciate the straightforwardness of creating forms without complicated technical details.



| | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 175 | 23,538 | 
| **Largest Market Segment** | Small-Business (62.6% of reviews) | Small-Business (36.5% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### 123FormBuilder

Pros:
- Ease of Creation (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Delays (2 reviews)
- Form Design (2 reviews)

### SurveyMonkey

Pros:
- Ease of Use (376 reviews)
- Ease of Creation (171 reviews)

Cons:
- Expensive (116 reviews)
- Limitations (91 reviews)

---
## Ratings Comparison
| Rating | 123FormBuilder | SurveyMonkey | 
|---|---|---|
  | **Meets Requirements** | 8.9 (120 reviews) | 9.0 (20665 reviews) | 
  | **Ease of Use** | 9.0 (120 reviews) | 9.2 (20783 reviews) | 
  | **Ease of Setup** | 9.1 (77 reviews) | 9.0 (8119 reviews) | 
  | **Ease of Admin** | 9.0 (74 reviews) | 8.9 (7621 reviews) | 
  | **Quality of Support** | 8.6 (104 reviews) | 8.6 (14659 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (67 reviews) | 8.8 (6671 reviews) | 
  | **Product Direction (% positive)** | 7.2 (92 reviews) | 7.7 (20207 reviews) | 

---
## Pricing

### 123FormBuilder

#### Entry-Level Pricing

Plan: Platinum Plan

Price: $49.00 Per Month

Description: For individuals or growing teams that need advanced features. Collect payments and build smart forms.

Key Features:
- 100 Forms
- 20,000 Submissions
- 10GB Storage

[Browse all 5 editions](https://www.g2.com/products/123formbuilder/pricing)

#### Free Trial

No

### SurveyMonkey

#### Entry-Level Pricing

Plan: SurveyMonkey Enterprise

Price: Contact Us

Description: SurveyMonkey Enterprise is our most feature-rich and secure plan, loved by users and built for business. Get in touch to learn more about our Enterprise solution and schedule a personalized demo.

Key Features:
- Unlimited responses
- Custom CSS survey themes
- Advanced privacy and security

[Browse all 4 editions](https://www.g2.com/products/surveymonkey/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Lead Generation

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Lead Monitoring

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **SurveyMonkey** | 7.9/10 | 192 |

#### Feedback Management

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Tagging** | Not enough data | 7.8 (149 reviews) | 
| **Segmentation** | Not enough data | 8.1 (147 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.1 (158 reviews) | 

#### Feedback Analysis

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.1 (144 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.9 (144 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 7.6 (138 reviews) | 

#### Feedback Sources

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Online Reviews** | Not enough data | 8.1 (146 reviews) | 
| **Surveys** | Not enough data | 9.1 (168 reviews) | 
| **Social Media** | Not enough data | 7.8 (138 reviews) | 
| **Customer Service Channels** | Not enough data | 7.7 (136 reviews) | 

#### Generative AI

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (130 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (81 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.7/10 | 9 |
| **SurveyMonkey** | 8.3/10 | 1697 |

#### Survey Management

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Survey Builder** | 10.0 (8 reviews) | 9.0 (1498 reviews) | 
| **Question Types** | 10.0 (7 reviews) | 8.9 (1440 reviews) | 
| **Templates** | 8.5 (8 reviews) | 8.6 (1356 reviews) | 
| **Survey Distribution** | 9.3 (7 reviews) | 8.9 (1417 reviews) | 

#### Survey Customization

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Branching/Skip Logic** | 8.0 (5 reviews) | 8.4 (1168 reviews) | 
| **Branding** | 6.7 (7 reviews) | 8.2 (1205 reviews) | 
| **Multimedia Support** | 8.6 (6 reviews) | 8.1 (1073 reviews) | 
| **Multilingual Surveys** | 8.3 (5 reviews) | 8.1 (905 reviews) | 

#### Survey Insights

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Reporting & Analytics** | 9.3 (5 reviews) | 8.6 (1411 reviews) | 
| **BI Tools Integration** | Not enough data | 8.0 (945 reviews) | 
| **Data Exporting** | 9.2 (6 reviews) | 8.5 (1265 reviews) | 
| **Permissions** | 8.1 (6 reviews) | 8.4 (1138 reviews) | 

#### Agentic AI - Survey

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (147 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (151 reviews) | 
| **Decision Making** | Not enough data | 8.0 (151 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.5/10 | 28 |
| **SurveyMonkey** | 8.3/10 | 245 |

#### Customization

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Custom Fields** | 9.0 (24 reviews) | 8.6 (209 reviews) | 
| **Conditional Logic** | 8.6 (22 reviews) | 8.3 (194 reviews) | 
| **Multi-page Forms** | 8.9 (19 reviews) | 8.7 (214 reviews) | 
| **Design** | 8.5 (26 reviews) | 8.6 (227 reviews) | 

#### Additional Functionality

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Embedded Forms** | 9.0 (19 reviews) | 8.3 (173 reviews) | 
| **Offline Capability** | 6.7 (12 reviews) | 7.6 (151 reviews) | 
| **Notifications** | 8.9 (19 reviews) | 8.3 (197 reviews) | 
| **Payments** | 8.2 (11 reviews) | 7.8 (150 reviews) | 
| **Mobile Forms** | 8.5 (19 reviews) | 8.5 (205 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Survey Software](https://www.g2.com/categories/survey)

**Unique to 123FormBuilder (2):** [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to SurveyMonkey (1):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | 123FormBuilder | SurveyMonkey | 
|---|---|---|
| **Small-Business** | 62.6% | 36.5% | 
| **Mid-Market** | 21.6% | 34.1% | 
| **Enterprise** | 15.8% | 29.4% | 

### By Industry

#### 123FormBuilder

- **Computer Software:** 8.2%
- **Information Technology and Services:** 7.6%
- **Marketing and Advertising:** 5.8%
- **Retail:** 3.5%
- **Education Management:** 2.9%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.9%
- **Events Services:** 2.3%
- **Financial Services:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 59.1%

#### SurveyMonkey

- **Education Management:** 8.5%
- **Hospital & Health Care:** 5.9%
- **Higher Education:** 5.8%
- **Marketing and Advertising:** 5.1%
- **Information Technology and Services:** 4.9%
- **Non-Profit Organization Management:** 4.8%
- **Computer Software:** 3.7%
- **Financial Services:** 3.1%
- **Retail:** 2.6%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 53.4%

---
## Alternatives

### Alternatives to 123FormBuilder

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5136 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (969 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3476 reviews)
- [forms.app](https://www.g2.com/products/forms-app/reviews) — 4.5/5 stars (497 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1031 reviews)

### Alternatives to SurveyMonkey

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2061 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5136 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (949 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (559 reviews)
- [Survicate](https://www.g2.com/products/survicate/reviews) — 4.6/5 stars (208 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)

---
## Top Discussions

### 123FormBuilder

- Title: [What is 123FormBuilder used for?](https://www.g2.com/discussions/what-is-123formbuilder-used-for) — 1 comment
  > **Top comment:** "Creating forms that can be used as a stand alone page, or embedded into other sites. You can collect payment, setup various email notifications, and much..."
- Title: [Microsoft block](https://www.g2.com/discussions/microsoft-block) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi there!

Sorry for the late reply, we missed your message. 
Can you please share some more details with our team at customercare@123formbuilder.com?..."
- Title: [Is it possible to "try" or see examples of file upload functionality before committing to an upgrade](https://www.g2.com/discussions/is-it-possible-to-try-or-see-examples-of-file-upload-functionality-before-committing-to-an-upgrade) — 1 comment, 1 upvote
  > **Top comment:** "Hello Andy, 

Sure thing, please contact our team at customercare@123formbuilder.com and they'll gladly set you up with a trial to test out our File Upload..."
- Title: [Why does this company think it's cool to scam people](https://www.g2.com/discussions/39365-why-does-this-company-think-it-s-cool-to-scam-people) — 1 comment, 1 upvote
  > **Top comment:** "Hi Patrick,

We also wrote to you on the reviews page. We understand your frustration with the new price plans. The word "updates" created confusion here..."

### SurveyMonkey

- Title: [How it can be integrated with other applications such as Micrsoft Teams?](https://www.g2.com/discussions/how-it-can-be-integrated-with-other-applications-such-as-micrsoft-teams) — 9 comments, 2 upvotes
  > **Top comment:** "Hello Ravish, 

We recently tried to find a tool as such also for reporting. My recommendation would be to upgrade your service pack for more analytic..."
- Title: [Can I create visualizations in SurveyMonkey based on the answers I collect?](https://www.g2.com/discussions/can-i-create-visualizations-in-surveymonkey-based-on-the-answers-i-collect) — 8 comments, 1 upvote
  > **Top comment:** "Yes. There are different visual graph options that make viewing and presenting results extremely easy."
- Title: [What is SurveyMonkey used for?](https://www.g2.com/discussions/what-is-surveymonkey-used-for) — 6 comments
  > **Top comment:** "I would use it to gather feedback or insights on our products and how to best meet our customers needs."
- Title: [Can Survey Monkey identify respondents?Can Survey-monkey track IP addresses?What are custom variable](https://www.g2.com/discussions/can-survey-monkey-identify-respondents-can-survey-monkey-track-ip-addresses-what-are-custom-variable) — 5 comments, 2 upvotes
  > **Top comment:** "You can identify respondents if you select the option for your survey responses to not be anonymous.  This option is in the 'Collect Responses' section. "
- Title: [What is SurveyMonkey Market Research Solutions used for?](https://www.g2.com/discussions/what-is-surveymonkey-market-research-solutions-used-for) — 3 comments, 2 upvotes
  > **Top comment:** "Complete solutions for comprehending your target market, making decisions about new product innovations, and doing innovative branding and messaging analysis..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/123formbuilder-vs-surveymonkey)