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# 123FormBuilder vs Jotform Comparison - What are their main differences?

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123FormBuilderJotform[+ Add Product](#)

Pricing

**123FormBuilder**
 **$49.00** Per Month · Platinum Plan

**Jotform**
Free Trial

**Free** · FREE

**Pricing Insights**
from reviews

Time to Implement

**123FormBuilder**
2 months

Based on 6 responses

**Jotform**
1 monthFaster

Based on 619 responses

Return on Investment

**123FormBuilder**
13 months

Based on 8 responses

**Jotform**
9 months4 months sooner

Based on 591 responses

Perceived Cost

**123FormBuilder**
$$$$$

**Jotform**
$$$$$

Average Discount

**123FormBuilder**
10%

**Jotform**
14%4% more

 ![123FormBuilder](https://images.g2crowd.com/uploads/product/hd_favicon/e997394be90e9bba5f35c5d6e0eeedce/123formbuilder.svg "123FormBuilder")

 ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")

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**Pros & Cons**
from reviews

**123FormBuilder**
[
Ease of Creation (5)
](https://www.g2.com/products/123formbuilder/reviews?filters%5Bsentiment_snippet%5D=1594827&qs=pros-and-cons#reviews)[
Ease of Use (5)
](https://www.g2.com/products/123formbuilder/reviews?filters%5Bsentiment_snippet%5D=1595552&qs=pros-and-cons#reviews)[
Delays (2)
](https://www.g2.com/products/123formbuilder/reviews?filters%5Bsentiment_snippet%5D=1954743&qs=pros-and-cons#reviews)[
Form Design (2)
](https://www.g2.com/products/123formbuilder/reviews?filters%5Bsentiment_snippet%5D=1595628&qs=pros-and-cons#reviews)

**Jotform**
[
Ease of Use (1139)
](https://www.g2.com/products/jotform/reviews?filters%5Bsentiment_snippet%5D=1323932&qs=pros-and-cons#reviews)[
Simple (740)
](https://www.g2.com/products/jotform/reviews?filters%5Bsentiment_snippet%5D=1329080&qs=pros-and-cons#reviews)[
Expensive (287)
](https://www.g2.com/products/jotform/reviews?filters%5Bsentiment_snippet%5D=1327261&qs=pros-and-cons#reviews)[
Missing Features (250)
](https://www.g2.com/products/jotform/reviews?filters%5Bsentiment_snippet%5D=1329645&qs=pros-and-cons#reviews)

Integrations

**123FormBuilder**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image")

PayPal Payments

](https://www.g2.com/products/paypal/reviews)[
View all
](https://www.g2.com/products/123formbuilder/integrations)

**Jotform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_14695de1acbb03946ccfdc9dc12f9ea2/adobe-dreamweaver.png "Product Avatar Image")

Dreamweaver

](https://www.g2.com/products/adobe-dreamweaver/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/2012436/large_detail_a96e6b3d5d399a737816404ee0dcce45.png "Product Avatar Image")

Amelia

](https://www.g2.com/products/tms-amelia/reviews)[
View all
](https://www.g2.com/products/jotform/integrations)

Screenshots

**123FormBuilder**
 ![123FormBuilder screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/75229/123-Form-Builder-Product.jpg)

**Jotform**
 ![Jotform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/59880/g2-1.png)

**Ratings**
from reviews

Meets Requirements

**123FormBuilder**

8.9

8.9120

**Jotform**

9.1

9.14,333

Ease of Use

**123FormBuilder**

9.0

9.0120

**Jotform**

9.2

9.24,423

Ease of Setup

**123FormBuilder**

9.1

9.177

**Jotform**

9.1

9.13,523

Ease of Admin

**123FormBuilder**

9.0

9.074

**Jotform**

9.1

9.13,000

Quality of Support

**123FormBuilder**

8.6

8.6104

**Jotform**

8.8

8.83,388

Has the product been a good partner in doing business?

**123FormBuilder**

8.8

8.867

**Jotform**

9.1

9.12,864

Product Direction (% positive)

**123FormBuilder**

7.2

7.292

**Jotform**

9.2

9.24,231

**Features**
ratings from reviews

Online Form Builder

8.5

28

8.8

3,155

Survey

8.7

9

8.4

1,343

Applicant Tracking Systems (ATS)

Not enough data

7.7

979

Lead Capture

Not enough data

8.6

112

Salesforce AppExchange Apps

Not enough data

6.7

8

Event Registration & Ticketing

Not enough data

8.0

890

Field Service Management

Not enough data

7.3

194

Online Appointment Scheduling

Not enough data

7.9

64

360 Feedback Software

Not enough data

8.9

238

Employee Engagement

Not enough data

8.3

980

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
62.6%

Mid-Market(51-1000 emp.)
21.6%

Enterprise(\> 1000 emp.)
15.8%

Small-Business(50 or fewer emp.)
62.6%

Mid-Market(51-1000 emp.)
21.6%

Enterprise(\> 1000 emp.)
15.8%

Small-Business(50 or fewer emp.)
74.9%

Mid-Market(51-1000 emp.)
21.3%

Enterprise(\> 1000 emp.)
3.9%

Small-Business(50 or fewer emp.)
74.9%

Mid-Market(51-1000 emp.)
21.3%

Enterprise(\> 1000 emp.)
3.9%

**Reviewers' Industry**

[![123FormBuilder](https://images.g2crowd.com/uploads/product/hd_favicon/e997394be90e9bba5f35c5d6e0eeedce/123formbuilder.svg "123FormBuilder")](https://www.g2.com/products/123formbuilder/reviews)
123FormBuilder

Computer Software
8.2%

Information Technology and Services
7.6%

Marketing and Advertising
5.8%

Retail
3.5%

Education Management
2.9%

Other
71.9%

[![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")](https://www.g2.com/products/jotform/reviews)
Jotform

Non-Profit Organization Management
9.4%

Marketing and Advertising
4.7%

Education Management
4.7%

Health, Wellness and Fitness
4.6%

Primary/Secondary Education
3.5%

Other
73.2%

Alternatives

**123FormBuilder Alternatives**

 ![FormAssembly](https://images.g2crowd.com/uploads/product/hd_favicon/ddbf66734a70dc037c22ea32af9403d5/formassembly.svg "FormAssembly")

[
FormAssembly
](/products/formassembly/reviews)

 ![Formstack Forms](https://images.g2crowd.com/uploads/product/hd_favicon/37fac33d0862314c2e8f993bc9bb97b9/formstack-forms.svg "Formstack Forms")

[
Formstack Forms
](/products/formstack-forms/reviews)

 ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform")

[
Typeform
](/products/typeform/reviews)

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

**Jotform Alternatives**

 ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow")

[
SurveySparrow
](/products/surveysparrow/reviews)

 ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform")

[
Typeform
](/products/typeform/reviews)

 ![FormAssembly](https://images.g2crowd.com/uploads/product/hd_favicon/ddbf66734a70dc037c22ea32af9403d5/formassembly.svg "FormAssembly")

[
FormAssembly
](/products/formassembly/reviews)

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

## 123FormBuilder vs Jotform FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between 123FormBuilder vs Jotform?

Jotform stands out from 123FormBuilder with a higher G2 rating, more reviews, and a slightly higher Quality of Support score, while both products are favored for ease of setup and small-business use.

| [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) | [Jotform](https://www.g2.com/products/jotform/reviews) |
| --- | --- |
| 4.5/5 (175 reviews) | 4.7/5 (5,423 reviews) |
| Small-Business | Small-Business |
| 9.1 | 9.1 |
| 8.6 | 8.8 |
| Ease of Creation (5 all-time mentions) | — |

### How do the pricing models of 123FormBuilder and Jotform compare?

Jotform is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure.

- **123FormBuilder:** In recent reviews, several reviewers note that advanced features are reserved for premium subscriptions, and costs can increase quickly for more advanced needs.
- **Jotform:** Over the last year, reviewers highlight that while Jotform's pricing can be high, especially for high-volume or signature-heavy use cases, they feel the value is justified by the breadth of features and ease of use.
- **Switching reasons:** Reviewers mention switching to Jotform for its more robust features and integrations, despite higher costs.

### What are the best alternatives to 123FormBuilder and Jotform?

The top three alternatives to 123FormBuilder and Jotform are SurveySparrow, FormAssembly, and Typeform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) | 4.5/5 (175) | Small-Business | Pricing can increase quickly for advanced features | Ease of Creation (5 all-time mentions) |
| [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,423) | Small-Business | Pricing is higher but justified by features | Ease of Use and Integrations |
| [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2,067) | Small-Business | — | — |
| [FormAssembly](https://www.g2.com/products/formassembly/reviews) | 4.4/5 (425) | Small-Business | — | — |
| [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1,017) | Small-Business | — | — |

### Which Online Form Builder features should I prioritize when comparing 123FormBuilder and Jotform?

Buyers should prioritize ease of use, integrations, customizability, support quality, and data management when comparing 123FormBuilder and Jotform.

- **Ease of Use:** 123FormBuilder scores 9.0; Jotform scores 9.2.
- **Integrations:** 123FormBuilder has 3 all-time mentions for integrations; Jotform is frequently praised for integrations, especially with Docusign (19 all-time mentions).
- **Customizability:** 123FormBuilder has 3 all-time mentions for customizability; Jotform is cited for robust customization in recent reviews.
- **Support Quality:** 123FormBuilder scores 8.6; Jotform scores 8.8.
- **Data Management:** Both products are highlighted for strong data collection and management features in recent reviews.

### What are the pros and cons of 123FormBuilder vs Jotform?

123FormBuilder's headline strength is ease of creation, while Jotform is most often praised for its ease of use and integrations.

- **123FormBuilder strengths:** Ease of Creation (5 all-time mentions), Ease of Use (5), Customizability (3), Easy Integrations (3), Features (3), Simple (3), Customer Support (2), Interface Ease (2), Intuitive (2).
- **123FormBuilder trade-offs:** Delays (2), Form Design (2), Learning Curve (2), Difficult Customization (1), Form Complexity (1), Integration Difficulty (1), Integration Issues (1).
- **Jotform strengths:** In recent reviews, Jotform is praised for ease of use, robust integrations, and flexibility in form creation and data management.
- **Jotform trade-offs:** Reviewers note higher pricing for advanced or high-volume use, and some mention limitations in customization or team collaboration at lower tiers.

### Is 123FormBuilder or Jotform better for small businesses?

Jotform is the better fit for small businesses, supported by its higher G2 rating and strong small-business reviewer sentiment.

- **123FormBuilder:** Small-Business segment; reviewers highlight ease of use and quick setup for small teams, but note limitations in advanced features and integrations.
- **Jotform:** Small-Business segment; reviewers consistently praise its user-friendliness, integrations, and suitability for small business workflows, despite higher costs.

### Which Online Form Builder platform has better integrations?

Jotform is favored for integrations, with reviewers frequently citing its robust integration options.

- **123FormBuilder:** Integrations are mentioned in 3 all-time reviews, with recent praise for Salesforce and Google Sheets connectivity.
- **Jotform:** Docusign integration is mentioned in 19 all-time reviews, and recent reviews highlight integrations with Salesforce and Airtable.

### How do 123FormBuilder and Jotform compare on customer support?

Jotform and 123FormBuilder are rated in near-parity on Quality of Support, with Jotform scoring 8.8 and 123FormBuilder 8.6.

- **123FormBuilder:** Reviewers describe support as prompt, knowledgeable, and helpful, with several citing positive experiences and quick responses.
- **Jotform:** Reviewers consistently report responsive and helpful support, with many noting improvements in support quality and satisfaction with assistance received.

### Which is easier to implement, 123FormBuilder or Jotform?

123FormBuilder and Jotform are rated equally on Ease of Setup, both scoring 9.1, indicating parity in implementation experience.

- **123FormBuilder:** Reviewers frequently mention intuitive setup, quick onboarding, and minimal technical requirements.
- **Jotform:** Reviewers highlight very easy initial setup, user-friendly onboarding, and rapid deployment for both simple and complex forms.

### Which product has better Data?

Jotform is favored for Data, with reviewers highlighting its robust data management and collection capabilities.

- **123FormBuilder:** Data is a frequently mentioned feature, with reviewers citing organized data collection, integrations with Salesforce and Google Sheets, and secure data handling.
- **Jotform:** Reviewers consistently praise Jotform for structured data collection, advanced analytics, and integration with external storage and workflow tools.