# 123FormBuilder vs FormAssembly Comparison

| | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 175 | 400 | 
| **Largest Market Segment** | Small-Business (62.6% of reviews) | Small-Business (57.4% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### 123FormBuilder

Pros:
- Ease of Creation (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Delays (2 reviews)
- Form Design (2 reviews)

### FormAssembly

Pros:
- Ease of Use (11 reviews)
- Customer Support (8 reviews)

Cons:
- Limited Customization (6 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | 123FormBuilder | FormAssembly | 
|---|---|---|
  | **Meets Requirements** | 8.9 (120 reviews) | 8.6 (340 reviews) | 
  | **Ease of Use** | 9.0 (120 reviews) | 8.2 (340 reviews) | 
  | **Ease of Setup** | 9.1 (77 reviews) | 8.4 (295 reviews) | 
  | **Ease of Admin** | 9.0 (74 reviews) | 8.5 (300 reviews) | 
  | **Quality of Support** | 8.6 (104 reviews) | 8.5 (314 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (67 reviews) | 8.9 (283 reviews) | 
  | **Product Direction (% positive)** | 7.2 (92 reviews) | 7.8 (327 reviews) | 

---
## Pricing

### 123FormBuilder

#### Entry-Level Pricing

Plan: Platinum Plan

Price: $49.00 Per Month

Description: For individuals or growing teams that need advanced features. Collect payments and build smart forms.

Key Features:
- 100 Forms
- 20,000 Submissions
- 10GB Storage

[Browse all 5 editions](https://www.g2.com/products/123formbuilder/pricing)

#### Free Trial

No

### FormAssembly

#### Entry-Level Pricing

Plan: Atlas Team

Price: Contact Us

Description: The mid-tier plan for a workgroup or small business.

Key Features:
- All Core Functionality of the Explorer Plan
- Customizable Document Generation with Multi-Signer E-Signature
- Identity Authentication

[Browse all 3 editions](https://www.g2.com/products/formassembly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | N/A | N/A |

#### Lead Generation

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | 8.7/10 | 51 |

#### Lead Monitoring

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Features** | Not enough data | 8.6 (34 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.8 (33 reviews) ✓ Verified | 
| **Identification** | Not enough data | Feature Not Available | 

#### Agentic AI - Lead Capture

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Mobile** | Not enough data | 8.6 (30 reviews) ✓ Verified | 
| **Websites** | Not enough data | 9.2 (39 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 7.8 (17 reviews) ✓ Verified | 
| **Data** | Not enough data | 9.0 (35 reviews) ✓ Verified | 

#### Analytics

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Export/Import** | Not enough data | 9.1 (34 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.3 (32 reviews) ✓ Verified | 

#### Customization

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Forms** | Not enough data | 9.0 (43 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.5 (43 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.2 (37 reviews) ✓ Verified | 
| **Integration** | Not enough data | 9.3 (42 reviews) ✓ Verified | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.7/10 | 9 |
| **FormAssembly** | 8.6/10 | 65 |

#### Survey Management

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Survey Builder** | 10.0 (8 reviews) | 9.2 (55 reviews) | 
| **Question Types** | 10.0 (7 reviews) | 9.1 (61 reviews) | 
| **Templates** | 8.5 (8 reviews) | 8.3 (47 reviews) | 
| **Survey Distribution** | 9.3 (7 reviews) | 8.9 (49 reviews) | 

#### Survey Customization

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Branching/Skip Logic** | 8.0 (5 reviews) | 8.8 (57 reviews) | 
| **Branding** | 6.7 (7 reviews) | 8.7 (58 reviews) | 
| **Multimedia Support** | 8.6 (6 reviews) | 7.9 (43 reviews) | 
| **Multilingual Surveys** | 8.3 (5 reviews) | 7.3 (27 reviews) | 

#### Survey Insights

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Reporting & Analytics** | 9.3 (5 reviews) | 8.1 (48 reviews) | 
| **BI Tools Integration** | Not enough data | 8.5 (25 reviews) | 
| **Data Exporting** | 9.2 (6 reviews) | 9.1 (56 reviews) | 
| **Permissions** | 8.1 (6 reviews) | 8.8 (41 reviews) | 

#### Agentic AI - Survey

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | 9.0/10 | 28 |

#### Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **App complexity** | Not enough data | Feature Not Available | 
| **App Variety** | Not enough data | Feature Not Available | 
| **Customized Branding** | Not enough data | 8.9 (25 reviews) | 
| **Application Templates** | Not enough data | 8.7 (23 reviews) | 

#### Data Control

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Data Migration** | Not enough data | 8.7 (14 reviews) | 
| **Data Synchronization** | Not enough data | 9.1 (20 reviews) | 
| **Data Security** | Not enough data | 9.4 (20 reviews) | 

#### Agentic AI - Drag and Drop App Builder

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.5/10 | 28 |
| **FormAssembly** | 8.2/10 | 97 |

#### Customization

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Custom Fields** | 9.0 (24 reviews) | 9.0 (89 reviews) | 
| **Conditional Logic** | 8.6 (22 reviews) | 8.6 (93 reviews) | 
| **Multi-page Forms** | 8.9 (19 reviews) | 9.1 (85 reviews) | 
| **Design** | 8.5 (26 reviews) | 8.0 (92 reviews) | 

#### Additional Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Embedded Forms** | 9.0 (19 reviews) | 8.5 (76 reviews) | 
| **Offline Capability** | 6.7 (12 reviews) | 6.4 (44 reviews) | 
| **Notifications** | 8.9 (19 reviews) | 8.4 (84 reviews) | 
| **Payments** | 8.2 (11 reviews) | 7.8 (53 reviews) | 
| **Mobile Forms** | 8.5 (19 reviews) | Feature Not Available | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | 8.4/10 | 25 |

#### User Interface Design

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **WYSIWYG Editor** | Not enough data | 8.6 (22 reviews) | 
| **Customized Branding** | Not enough data | 8.1 (24 reviews) | 
| **App Templates** | Not enough data | 8.1 (21 reviews) | 
| **Workflow Management** | Not enough data | 8.4 (18 reviews) | 

#### Data Control

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Data Migration** | Not enough data | 8.3 (17 reviews) | 
| **Data Synchronization** | Not enough data | 8.3 (19 reviews) | 
| **Data Security** | Not enough data | 9.0 (20 reviews) | 

#### Publishing

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Application Deployment** | Not enough data | 8.7 (20 reviews) | 
| **Platform Compatibility** | Not enough data | 8.8 (23 reviews) | 
| **Lifecycle Management** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - No-Code Development Platforms

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey), [Lead Capture Software](https://www.g2.com/categories/lead-capture)


**Unique to FormAssembly (2):** [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Small-Business** | 62.6% | 57.4% | 
| **Mid-Market** | 21.6% | 33.6% | 
| **Enterprise** | 15.8% | 9.0% | 

### By Industry

#### 123FormBuilder

- **Computer Software:** 8.2%
- **Information Technology and Services:** 7.6%
- **Marketing and Advertising:** 5.8%
- **Retail:** 3.5%
- **Education Management:** 2.9%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.9%
- **Events Services:** 2.3%
- **Financial Services:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 59.1%

#### FormAssembly

- **Non-Profit Organization Management:** 34.4%
- **Higher Education:** 14.7%
- **Education Management:** 6.5%
- **Information Technology and Services:** 5.2%
- **Computer Software:** 3.1%
- **Primary/Secondary Education:** 2.3%
- **Financial Services:** 2.1%
- **Marketing and Advertising:** 1.6%
- **Religious Institutions:** 1.6%
- **Civic & Social Organization:** 1.6%
- **Other:** 27.1%

---
## Alternatives

### Alternatives to 123FormBuilder

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5136 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (969 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3476 reviews)
- [forms.app](https://www.g2.com/products/forms-app/reviews) — 4.5/5 stars (497 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1031 reviews)

### Alternatives to FormAssembly

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5136 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (949 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (328 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2061 reviews)

---
## Top Discussions

### 123FormBuilder

- Title: [What is 123FormBuilder used for?](https://www.g2.com/discussions/what-is-123formbuilder-used-for) — 1 comment
  > **Top comment:** "Creating forms that can be used as a stand alone page, or embedded into other sites. You can collect payment, setup various email notifications, and much..."
- Title: [Microsoft block](https://www.g2.com/discussions/microsoft-block) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi there!

Sorry for the late reply, we missed your message. 
Can you please share some more details with our team at customercare@123formbuilder.com?..."
- Title: [Is it possible to "try" or see examples of file upload functionality before committing to an upgrade](https://www.g2.com/discussions/is-it-possible-to-try-or-see-examples-of-file-upload-functionality-before-committing-to-an-upgrade) — 1 comment, 1 upvote
  > **Top comment:** "Hello Andy, 

Sure thing, please contact our team at customercare@123formbuilder.com and they'll gladly set you up with a trial to test out our File Upload..."
- Title: [Why does this company think it's cool to scam people](https://www.g2.com/discussions/39365-why-does-this-company-think-it-s-cool-to-scam-people) — 1 comment, 1 upvote
  > **Top comment:** "Hi Patrick,

We also wrote to you on the reviews page. We understand your frustration with the new price plans. The word "updates" created confusion here..."

### FormAssembly

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/123formbuilder-vs-formassembly)