Link copied to clipboard # 123FormBuilder vs FormAssembly Comparison - What are their main differences? Share [ Export ](/compare/123formbuilder/formassembly/export.csv) 123FormBuilderFormAssembly[+ Add Product](#) Pricing **123FormBuilder** **$49.00** Per Month · Platinum Plan **FormAssembly** Free Trial **Contact Us** · Atlas Team **Pricing Insights** from reviews Time to Implement **123FormBuilder** 2 months Based on 6 responses **FormAssembly** 2 months Based on 61 responses Return on Investment **123FormBuilder** 13 months Based on 8 responses **FormAssembly** 10 months3 months sooner Based on 51 responses Perceived Cost **123FormBuilder** $$$$$ **FormAssembly** $$$$$ Average Discount **123FormBuilder** 10% **FormAssembly** 16%6% more ![123FormBuilder](https://images.g2crowd.com/uploads/product/hd_favicon/e997394be90e9bba5f35c5d6e0eeedce/123formbuilder.svg "123FormBuilder") ![FormAssembly](https://images.g2crowd.com/uploads/product/hd_favicon/ddbf66734a70dc037c22ea32af9403d5/formassembly.svg "FormAssembly") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **123FormBuilder** [ Ease of Creation (5) ](https://www.g2.com/products/123formbuilder/reviews?filters%5Bsentiment_snippet%5D=1594827&qs=pros-and-cons#reviews)[ Ease of Use (5) ](https://www.g2.com/products/123formbuilder/reviews?filters%5Bsentiment_snippet%5D=1595552&qs=pros-and-cons#reviews)[ Delays (2) ](https://www.g2.com/products/123formbuilder/reviews?filters%5Bsentiment_snippet%5D=1954743&qs=pros-and-cons#reviews)[ Form Design (2) ](https://www.g2.com/products/123formbuilder/reviews?filters%5Bsentiment_snippet%5D=1595628&qs=pros-and-cons#reviews) **FormAssembly** [ Ease of Use (11) ](https://www.g2.com/products/formassembly/reviews?filters%5Bsentiment_snippet%5D=1907522&qs=pros-and-cons#reviews)[ Customer Support (8) ](https://www.g2.com/products/formassembly/reviews?filters%5Bsentiment_snippet%5D=1906495&qs=pros-and-cons#reviews)[ Limited Customization (6) ](https://www.g2.com/products/formassembly/reviews?filters%5Bsentiment_snippet%5D=1906566&qs=pros-and-cons#reviews)[ Missing Features (5) ](https://www.g2.com/products/formassembly/reviews?filters%5Bsentiment_snippet%5D=1906308&qs=pros-and-cons#reviews) Integrations **123FormBuilder** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments ](https://www.g2.com/products/paypal/reviews)[ View all ](https://www.g2.com/products/123formbuilder/integrations) **FormAssembly** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b832fe9bb15e5e18b6852a303b57d40/box.jpg "Product Avatar Image") Box ](https://www.g2.com/products/box/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7296628570c9a97b5bbb0a55b4108ca5/chargent.png "Product Avatar Image") Chargent ](https://www.g2.com/products/chargent/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a05e90757d45fd56faa93611eb55814d/clickup.png "Product Avatar Image") ClickUp ](https://www.g2.com/products/clickup/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b762a1a652c2733e2ff79cbffcd556c/cybersource.png "Product Avatar Image") Cybersource ](https://www.g2.com/products/cybersource/reviews)[ View all ](https://www.g2.com/products/formassembly/integrations) Screenshots **123FormBuilder** ![123FormBuilder screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/75229/123-Form-Builder-Product.jpg) **FormAssembly** ![FormAssembly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/197785/Website---Homepage3.png) **Ratings** from reviews Meets Requirements **123FormBuilder** 8.9 8.9120 **FormAssembly** 8.6 8.6360 Ease of Use **123FormBuilder** 9.0 9.0120 **FormAssembly** 8.3 8.3361 Ease of Setup **123FormBuilder** 9.1 9.177 **FormAssembly** 8.4 8.4317 Ease of Admin **123FormBuilder** 9.0 9.074 **FormAssembly** 8.5 8.5317 Quality of Support **123FormBuilder** 8.6 8.6104 **FormAssembly** 8.4 8.4332 Has the product been a good partner in doing business? **123FormBuilder** 8.8 8.867 **FormAssembly** 8.8 8.8299 Product Direction (% positive) **123FormBuilder** 7.2 7.292 **FormAssembly** 7.8 7.8344 **Features** ratings from reviews Online Form Builder 8.5 28 8.2 107 Survey 8.7 9 8.6 70 Lead Capture Not enough data 8.8 66 Drag and Drop App Builder Not enough data 8.9 29 No-Code Development Platforms Not enough data 8.5 36 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 62.6% Mid-Market(51-1000 emp.) 21.6% Enterprise(\> 1000 emp.) 15.8% Small-Business(50 or fewer emp.) 62.6% Mid-Market(51-1000 emp.) 21.6% Enterprise(\> 1000 emp.) 15.8% Small-Business(50 or fewer emp.) 56.1% Mid-Market(51-1000 emp.) 34.7% Enterprise(\> 1000 emp.) 9.2% Small-Business(50 or fewer emp.) 56.1% Mid-Market(51-1000 emp.) 34.7% Enterprise(\> 1000 emp.) 9.2% **Reviewers' Industry** [![123FormBuilder](https://images.g2crowd.com/uploads/product/hd_favicon/e997394be90e9bba5f35c5d6e0eeedce/123formbuilder.svg "123FormBuilder")](https://www.g2.com/products/123formbuilder/reviews) 123FormBuilder Computer Software 8.2% Information Technology and Services 7.6% Marketing and Advertising 5.8% Retail 3.5% Education Management 2.9% Other 71.9% [![FormAssembly](https://images.g2crowd.com/uploads/product/hd_favicon/ddbf66734a70dc037c22ea32af9403d5/formassembly.svg "FormAssembly")](https://www.g2.com/products/formassembly/reviews) FormAssembly Non-Profit Organization Management 34.1% Higher Education 15.9% Education Management 6.6% Information Technology and Services 5.1% Computer Software 2.9% Other 35.3% Alternatives **123FormBuilder Alternatives** ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ![Formstack Forms](https://images.g2crowd.com/uploads/product/hd_favicon/37fac33d0862314c2e8f993bc9bb97b9/formstack-forms.svg "Formstack Forms") [ Formstack Forms ](/products/formstack-forms/reviews) ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform") [ Typeform ](/products/typeform/reviews) ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) **FormAssembly Alternatives** ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform") [ Typeform ](/products/typeform/reviews) ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![Formstack Forms](https://images.g2crowd.com/uploads/product/hd_favicon/37fac33d0862314c2e8f993bc9bb97b9/formstack-forms.svg "Formstack Forms") [ Formstack Forms ](/products/formstack-forms/reviews) ## 123FormBuilder vs FormAssembly FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between 123FormBuilder vs FormAssembly? 123FormBuilder stands out for its higher Ease of Setup and Quality of Support scores, while FormAssembly is noted for its Salesforce integration strength. | [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) | [FormAssembly](https://www.g2.com/products/formassembly/reviews) | | --- | --- | | G2 Rating (reviews): 4.5/5 (175 reviews) | G2 Rating (reviews): 4.4/5 (425 reviews) | | Largest Segment: Small-Business | Largest Segment: Small-Business | | Ease of Setup score: 9.1 | Ease of Setup score: 8.4 | | Quality of Support score: 8.6 | Quality of Support score: 8.4 | | Top Reviewer-Cited Strength: Ease of Creation (5 all-time mentions) | Top Reviewer-Cited Strength: Salesforce Integration (6 all-time mentions) | ### How do the pricing models of 123FormBuilder and FormAssembly compare? 123FormBuilder is rated higher for value, with a stronger Price/Cost satisfaction score than FormAssembly. - **123FormBuilder:** In recent reviews, buyers highlight its competitive pricing and time-saving benefits, though some note that advanced features can increase costs. - **FormAssembly:** Reviewers frequently mention that FormAssembly is expensive, with several noting that key features are locked behind higher-tier plans. - **Switching reasons:** Reviewers cite cost and feature access as primary reasons for considering alternatives to FormAssembly. ### What are the best alternatives to 123FormBuilder and FormAssembly? The best alternatives to 123FormBuilder and FormAssembly are Jotform, Typeform, and Formstack Forms. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) | 4.5/5 (175 reviews) | Small-Business | Competitive pricing, advanced features may increase cost | Ease of Creation (5 all-time mentions) | | [FormAssembly](https://www.g2.com/products/formassembly/reviews) | 4.4/5 (425 reviews) | Small-Business | Expensive, key features on higher tiers | Salesforce Integration (6 all-time mentions) | | [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5424 reviews) | Small-Business | — | — | | [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1017 reviews) | Small-Business | — | — | | [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) | 4.3/5 (471 reviews) | Mid-Market | — | — | ### Which Online Form Builder features should I prioritize when comparing 123FormBuilder and FormAssembly? Buyers should prioritize Ease of Setup, Integrations, Customizability, Data Handling, and Salesforce Integration when comparing 123FormBuilder and FormAssembly. - **Ease of Setup:** 123FormBuilder scores 9.1, FormAssembly 8.4. - **Integrations:** 123FormBuilder has 3 all-time mentions for integrations, FormAssembly has 9 all-time mentions, with Salesforce Integration specifically cited 6 times for FormAssembly. - **Customizability:** 123FormBuilder has 3 all-time mentions, FormAssembly has 4 all-time mentions for customization and 6 for limited customization as a trade-off. - **Data Handling:** Both products are frequently cited for data collection and management, with FormAssembly noted for advanced Salesforce data flows and 123FormBuilder for ease of data centralization. - **Salesforce Integration:** FormAssembly is cited 6 times for Salesforce Integration, while 123FormBuilder is also praised for its Salesforce integration in recent reviews. ### What are the pros and cons of 123FormBuilder vs FormAssembly? 123FormBuilder’s headline strength is ease of creation, while FormAssembly’s is Salesforce integration. - **123FormBuilder strengths:** Ease of Creation (5 all-time mentions), Ease of Use (5), Customizability (3), Easy Integrations (3), Features (3), Simple (3), Customer Support (2), Interface Ease (2), Intuitive (2). - **123FormBuilder trade-offs:** Delays (2), Form Design (2), Learning Curve (2), Difficult Customization (1), Form Complexity (1), Integration Difficulty (1), Integration Issues (1). - **FormAssembly strengths:** Ease of Use (10 all-time mentions), Customer Support (9), Integrations (9), Easy Integrations (6), Features (6), Salesforce Integration (6), Intuitive (5), Connectivity (4), Customization (4), Customization Options (4), Ease of Creation (4), Easy Creation (4), Easy Implementation (4), Easy Integration (4), Easy Setup (4), Helpful (4), Quick Setup (4). - **FormAssembly trade-offs:** Limited Customization (6), Missing Features (5), Expensive (4). ### Is 123FormBuilder or FormAssembly better for small businesses? 123FormBuilder is the better fit for small businesses, supported by its largest segment and positive small-business reviewer sentiment. - **123FormBuilder:** Largest segment is Small-Business, with reviewers consistently praising its ease of use, quick setup, and time-saving benefits for small teams. - **FormAssembly:** Largest segment is Small-Business, with reviewers noting its robust Salesforce integration but also mentioning a steeper learning curve and higher cost as considerations for small businesses. ### Which Online Form Builder platform has better integrations? FormAssembly is favored by reviewers for integrations, especially with Salesforce. - **123FormBuilder:** Integrations are mentioned in 3 all-time reviews, with recent praise for Google Sheets and Salesforce integration. - **FormAssembly:** Integrations are mentioned in 9 all-time reviews, with Salesforce Integration specifically cited 6 times and Google Sheets integration highlighted in recent feedback. ### How do 123FormBuilder and FormAssembly compare on customer support? 123FormBuilder and FormAssembly are at near-parity on Quality of Support, with scores of 8.6 and 8.4 respectively, which is below the materiality threshold for a clear winner. - **123FormBuilder:** Reviewers highlight responsive and knowledgeable customer support, with several citing fast response times and helpful guidance. - **FormAssembly:** Reviewers frequently mention helpful and knowledgeable support, though some note variability in response times and a desire for more live chat options. ### Which is easier to implement, 123FormBuilder or FormAssembly? 123FormBuilder leads on Ease of Setup with a score of 9.1 versus FormAssembly’s 8.4, a difference above the materiality threshold. - **123FormBuilder:** Reviewers consistently describe setup as quick and intuitive, with many noting that forms can be created and deployed in minutes without technical expertise. - **FormAssembly:** Reviewers report that setup is generally straightforward, especially for Salesforce-connected forms, but note a steeper learning curve for advanced features and workflows. ### Which product has better Data? FormAssembly is more frequently cited for Data, the most mentioned feature across both products’ reviews. - **123FormBuilder:** Reviewers highlight ease of data collection and centralization, with frequent mentions of integrations for data management and secure data handling. - **FormAssembly:** Reviewers consistently cite advanced data collection, robust Salesforce data flows, and in-form validation for data quality, with multiple mentions of data accuracy and analysis-ready exports.