# 123FormBuilder vs FormAssembly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that 123FormBuilder excels in **ease of use** , with many users praising its intuitive drag-and-drop builder and ready-made templates. This simplicity allows users to create forms quickly without needing technical skills, making it a great choice for those who want to get started without a steep learning curve.
- **Users say** that FormAssembly shines in its **Salesforce integration** , which is noted for being robust and customizable. Reviewers appreciate the flexibility it offers, especially for organizations with complex Salesforce setups, allowing for seamless data collection and management.
- **According to verified reviews** , 123FormBuilder stands out for its **quick implementation** process. Users highlight how straightforward it is to publish forms, often within minutes, thanks to its user-friendly interface and lack of complicated setup requirements.
- **Reviewers mention** that while FormAssembly is somewhat easy to use, it can be less intuitive compared to 123FormBuilder. Some users have expressed that the learning curve is steeper, particularly for those unfamiliar with form-building tools.
- **G2 reviewers report** that 123FormBuilder offers excellent **support quality** , with users noting responsive assistance and helpful resources. This level of support contributes to a positive user experience, especially for small businesses that may need extra guidance.
- **Users say** that FormAssembly's pricing model, which charges based on the number of users rather than responses, is particularly beneficial for non-profits. This flexibility allows organizations to manage costs effectively, although some users wish for clearer pricing information upfront.



---
## Frequently Asked Questions

### What is the difference between 123FormBuilder vs FormAssembly?

123FormBuilder stands out for its higher Ease of Setup and Quality of Support scores, while FormAssembly is noted for its Salesforce integration strength.

| [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) | [FormAssembly](https://www.g2.com/products/formassembly/reviews) |
| --- | --- |
| G2 Rating (reviews): 4.5/5 (175 reviews) | G2 Rating (reviews): 4.4/5 (425 reviews) |
| Largest Segment: Small-Business | Largest Segment: Small-Business |
| Ease of Setup score: 9.1 | Ease of Setup score: 8.4 |
| Quality of Support score: 8.6 | Quality of Support score: 8.4 |
| Top Reviewer-Cited Strength: Ease of Creation (5 all-time mentions) | Top Reviewer-Cited Strength: Salesforce Integration (6 all-time mentions) |



### How do the pricing models of 123FormBuilder and FormAssembly compare?

123FormBuilder is rated higher for value, with a stronger Price/Cost satisfaction score than FormAssembly.

- **123FormBuilder:** In recent reviews, buyers highlight its competitive pricing and time-saving benefits, though some note that advanced features can increase costs.
- **FormAssembly:** Reviewers frequently mention that FormAssembly is expensive, with several noting that key features are locked behind higher-tier plans.
- **Switching reasons:** Reviewers cite cost and feature access as primary reasons for considering alternatives to FormAssembly.



### What are the best alternatives to 123FormBuilder and FormAssembly?

The best alternatives to 123FormBuilder and FormAssembly are Jotform, Typeform, and Formstack Forms.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) | 4.5/5 (175 reviews) | Small-Business | Competitive pricing, advanced features may increase cost | Ease of Creation (5 all-time mentions) |
| [FormAssembly](https://www.g2.com/products/formassembly/reviews) | 4.4/5 (425 reviews) | Small-Business | Expensive, key features on higher tiers | Salesforce Integration (6 all-time mentions) |
| [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5424 reviews) | Small-Business | — | — |
| [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1017 reviews) | Small-Business | — | — |
| [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) | 4.3/5 (471 reviews) | Mid-Market | — | — |



### Which Online Form Builder features should I prioritize when comparing 123FormBuilder and FormAssembly?

Buyers should prioritize Ease of Setup, Integrations, Customizability, Data Handling, and Salesforce Integration when comparing 123FormBuilder and FormAssembly.

- **Ease of Setup:** 123FormBuilder scores 9.1, FormAssembly 8.4.
- **Integrations:** 123FormBuilder has 3 all-time mentions for integrations, FormAssembly has 9 all-time mentions, with Salesforce Integration specifically cited 6 times for FormAssembly.
- **Customizability:** 123FormBuilder has 3 all-time mentions, FormAssembly has 4 all-time mentions for customization and 6 for limited customization as a trade-off.
- **Data Handling:** Both products are frequently cited for data collection and management, with FormAssembly noted for advanced Salesforce data flows and 123FormBuilder for ease of data centralization.
- **Salesforce Integration:** FormAssembly is cited 6 times for Salesforce Integration, while 123FormBuilder is also praised for its Salesforce integration in recent reviews.



### What are the pros and cons of 123FormBuilder vs FormAssembly?

123FormBuilder’s headline strength is ease of creation, while FormAssembly’s is Salesforce integration.

- **123FormBuilder strengths:** Ease of Creation (5 all-time mentions), Ease of Use (5), Customizability (3), Easy Integrations (3), Features (3), Simple (3), Customer Support (2), Interface Ease (2), Intuitive (2).
- **123FormBuilder trade-offs:** Delays (2), Form Design (2), Learning Curve (2), Difficult Customization (1), Form Complexity (1), Integration Difficulty (1), Integration Issues (1).
- **FormAssembly strengths:** Ease of Use (10 all-time mentions), Customer Support (9), Integrations (9), Easy Integrations (6), Features (6), Salesforce Integration (6), Intuitive (5), Connectivity (4), Customization (4), Customization Options (4), Ease of Creation (4), Easy Creation (4), Easy Implementation (4), Easy Integration (4), Easy Setup (4), Helpful (4), Quick Setup (4).
- **FormAssembly trade-offs:** Limited Customization (6), Missing Features (5), Expensive (4).



### Is 123FormBuilder or FormAssembly better for small businesses?

123FormBuilder is the better fit for small businesses, supported by its largest segment and positive small-business reviewer sentiment.

- **123FormBuilder:** Largest segment is Small-Business, with reviewers consistently praising its ease of use, quick setup, and time-saving benefits for small teams.
- **FormAssembly:** Largest segment is Small-Business, with reviewers noting its robust Salesforce integration but also mentioning a steeper learning curve and higher cost as considerations for small businesses.



### Which Online Form Builder platform has better integrations?

FormAssembly is favored by reviewers for integrations, especially with Salesforce.

- **123FormBuilder:** Integrations are mentioned in 3 all-time reviews, with recent praise for Google Sheets and Salesforce integration.
- **FormAssembly:** Integrations are mentioned in 9 all-time reviews, with Salesforce Integration specifically cited 6 times and Google Sheets integration highlighted in recent feedback.



### How do 123FormBuilder and FormAssembly compare on customer support?

123FormBuilder and FormAssembly are at near-parity on Quality of Support, with scores of 8.6 and 8.4 respectively, which is below the materiality threshold for a clear winner.

- **123FormBuilder:** Reviewers highlight responsive and knowledgeable customer support, with several citing fast response times and helpful guidance.
- **FormAssembly:** Reviewers frequently mention helpful and knowledgeable support, though some note variability in response times and a desire for more live chat options.



### Which is easier to implement, 123FormBuilder or FormAssembly?

123FormBuilder leads on Ease of Setup with a score of 9.1 versus FormAssembly’s 8.4, a difference above the materiality threshold.

- **123FormBuilder:** Reviewers consistently describe setup as quick and intuitive, with many noting that forms can be created and deployed in minutes without technical expertise.
- **FormAssembly:** Reviewers report that setup is generally straightforward, especially for Salesforce-connected forms, but note a steeper learning curve for advanced features and workflows.



### Which product has better Data?

FormAssembly is more frequently cited for Data, the most mentioned feature across both products’ reviews.

- **123FormBuilder:** Reviewers highlight ease of data collection and centralization, with frequent mentions of integrations for data management and secure data handling.
- **FormAssembly:** Reviewers consistently cite advanced data collection, robust Salesforce data flows, and in-form validation for data quality, with multiple mentions of data accuracy and analysis-ready exports.



| | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 175 | 425 | 
| **Largest Market Segment** | Small-Business (62.6% of reviews) | Small-Business (55.8% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### 123FormBuilder

Pros:
- Ease of Creation (4 reviews)
- Ease of Use (4 reviews)

Cons:
- Delays (1 reviews)
- Difficult Customization (1 reviews)

### FormAssembly

Pros:
- Ease of Use (10 reviews)
- Customer Support (9 reviews)

Cons:
- Limited Customization (6 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | 123FormBuilder | FormAssembly | 
|---|---|---|
  | **Meets Requirements** | 8.9 (120 reviews) | 8.6 (358 reviews) | 
  | **Ease of Use** | 9.0 (120 reviews) | 8.3 (359 reviews) | 
  | **Ease of Setup** | 9.1 (77 reviews) | 8.4 (314 reviews) | 
  | **Ease of Admin** | 9.0 (74 reviews) | 8.5 (316 reviews) | 
  | **Quality of Support** | 8.6 (104 reviews) | 8.4 (330 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (67 reviews) | 8.8 (298 reviews) | 
  | **Product Direction (% positive)** | 7.2 (92 reviews) | 7.8 (343 reviews) | 

---
## Pricing

### 123FormBuilder

#### Entry-Level Pricing

Plan: Platinum Plan

Price: $49.00 Per Month

Description: For individuals or growing teams that need advanced features. Collect payments and build smart forms.

Key Features:
- 100 Forms
- 20,000 Submissions
- 10GB Storage

[Browse all 5 editions](https://www.g2.com/products/123formbuilder/pricing)

#### Free Trial

No

### FormAssembly

#### Entry-Level Pricing

Plan: Atlas Team

Price: Contact Us

Description: The mid-tier plan for a workgroup or small business.

Key Features:
- All Core Functionality of the Explorer Plan
- Customizable Document Generation with Multi-Signer E-Signature
- Identity Authentication

[Browse all 3 editions](https://www.g2.com/products/formassembly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | N/A | N/A |

#### Additional Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | N/A | N/A |

#### Lead Generation

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | 8.8/10 | 66 |

#### Lead Monitoring

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Features** | Not enough data | 8.6 (35 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.9 (36 reviews) ✓ Verified | 
| **Identification** | Not enough data | Feature Not Available | 
| **Lead Capture** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 9.4 (8 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Mobile** | Not enough data | 8.6 (31 reviews) ✓ Verified | 
| **Websites** | Not enough data | 9.3 (43 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 8.0 (18 reviews) ✓ Verified | 
| **Data** | Not enough data | 9.1 (37 reviews) ✓ Verified | 

#### Analytics

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Export/Import** | Not enough data | 9.2 (38 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.4 (35 reviews) ✓ Verified | 

#### Customization

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Web Forms** | Not enough data | 9.1 (55 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.6 (44 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.3 (39 reviews) ✓ Verified | 
| **Integration** | Not enough data | 9.2 (53 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Lead Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Lead Notifications** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Business Card/Badge Scanning** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Verification/Validation** | Not enough data | Not enough data | 
| **Source Tracking** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sales Forecasting** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.7/10 | 9 |
| **FormAssembly** | 8.6/10 | 70 |

#### Survey Management

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Survey Builder** | 10.0 (8 reviews) | 9.2 (57 reviews) | 
| **Customizable Questions** | 10.0 (7 reviews) | 9.1 (65 reviews) | 
| **Templates** | 8.5 (8 reviews) | 8.4 (49 reviews) | 
| **Survey Distribution** | 9.3 (7 reviews) | 8.9 (50 reviews) | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Question Branching** | 8.0 (5 reviews) | 8.8 (58 reviews) | 
| **Branding** | 6.7 (7 reviews) | 8.7 (60 reviews) | 
| **Multimedia Support** | 8.6 (6 reviews) | 7.9 (44 reviews) | 
| **Multilingual Surveys** | 8.3 (5 reviews) | 7.3 (27 reviews) | 

#### Survey Insights

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Reporting & Analytics** | 9.3 (5 reviews) | 8.1 (50 reviews) | 
| **BI Tools Integration** | Not enough data | 8.5 (25 reviews) | 
| **Data Exporting** | 9.2 (6 reviews) | 9.1 (59 reviews) | 
| **Permissions** | 8.1 (6 reviews) | 8.8 (43 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | 8.9/10 | 29 |

#### Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **App complexity** | Not enough data | Feature Not Available | 
| **App Variety** | Not enough data | Feature Not Available | 
| **Customized Branding** | Not enough data | 8.8 (26 reviews) | 
| **Application Templates** | Not enough data | 8.7 (23 reviews) | 

#### Data Control

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Data Migration** | Not enough data | 8.7 (14 reviews) | 
| **Data Synchronization** | Not enough data | 9.1 (20 reviews) | 
| **Data Security** | Not enough data | 9.4 (20 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Graphical User Interface** | Not enough data | Not enough data | 
| **No-Code** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integrated Development Environment** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Agile Methodologies** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Custom Development** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Visual Modeling** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.5/10 | 28 |
| **FormAssembly** | 8.2/10 | 105 |

#### Customization

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Custom Fields** | 9.0 (24 reviews) | 8.9 (92 reviews) | 
| **Conditional Logic** | 8.6 (22 reviews) | 8.7 (99 reviews) | 
| **Multi-page Forms** | 8.9 (19 reviews) | 9.1 (88 reviews) | 
| **Design** | 8.5 (26 reviews) | 8.0 (95 reviews) | 
| **Forms Creation & Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Embedded Forms** | 9.0 (19 reviews) | 8.5 (77 reviews) | 
| **Offline Capability** | 6.7 (12 reviews) | 6.4 (44 reviews) | 
| **Notifications** | 8.9 (19 reviews) | 8.5 (88 reviews) | 
| **Payments** | 8.2 (11 reviews) | 7.8 (53 reviews) | 
| **Mobile Forms** | 8.5 (19 reviews) | Feature Not Available | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Autofill** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Convert to PDF** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Media Library** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **FormAssembly** | 8.5/10 | 36 |

#### User Interface Design

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **WYSIWYG Editor** | Not enough data | 8.7 (25 reviews) | 
| **Customized Branding** | Not enough data | 8.2 (28 reviews) | 
| **App Templates** | Not enough data | 8.3 (23 reviews) | 
| **Workflow Management** | Not enough data | 8.5 (22 reviews) | 
| **Task Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Deployment Management** | Not enough data | Not enough data | 
| **Integrations Management** | Not enough data | Not enough data | 

#### Data Control

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Data Migration** | Not enough data | 8.5 (19 reviews) | 
| **Data Synchronization** | Not enough data | 8.6 (23 reviews) | 
| **Data Security** | Not enough data | 9.1 (22 reviews) | 

#### Publishing

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Application Deployment** | Not enough data | 8.7 (21 reviews) | 
| **Platform Compatibility** | Not enough data | 8.9 (24 reviews) | 
| **Lifecycle Management** | Not enough data | 8.4 (19 reviews) | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Graphical User Interface** | Not enough data | Not enough data | 
| **No-Code** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integrated Development Environment** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Agile Methodologies** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Custom Development** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Visual Modeling** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **For No-Code Development** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Pre-Built Modules** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey), [Lead Capture Software](https://www.g2.com/categories/lead-capture)


**Unique to FormAssembly (2):** [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | 123FormBuilder | FormAssembly | 
|---|---|---|
| **Small-Business** | 62.6% | 55.8% | 
| **Mid-Market** | 21.6% | 35.0% | 
| **Enterprise** | 15.8% | 9.2% | 

### By Industry

#### 123FormBuilder

- **Computer Software:** 8.2%
- **Information Technology and Services:** 7.6%
- **Marketing and Advertising:** 5.8%
- **Retail:** 3.5%
- **Education Management:** 2.9%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.9%
- **Events Services:** 2.3%
- **Financial Services:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 59.1%

#### FormAssembly

- **Non-Profit Organization Management:** 34.2%
- **Higher Education:** 15.8%
- **Education Management:** 6.7%
- **Information Technology and Services:** 5.2%
- **Computer Software:** 3.0%
- **Primary/Secondary Education:** 2.5%
- **Financial Services:** 2.0%
- **Civic & Social Organization:** 1.7%
- **Marketing and Advertising:** 1.5%
- **Hospital & Health Care:** 1.5%
- **Other:** 26.1%

---
## Alternatives

### Alternatives to 123FormBuilder

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5554 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23908 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [forms.app](https://www.g2.com/products/forms-app/reviews) — 4.5/5 stars (498 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3772 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1040 reviews)

### Alternatives to FormAssembly

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5554 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23908 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (956 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (332 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)

---
## Top Discussions

### 123FormBuilder

- Title: [What is 123FormBuilder used for?](https://www.g2.com/discussions/what-is-123formbuilder-used-for) — 1 comment
  > **Top comment:** "Creating forms that can be used as a stand alone page, or embedded into other sites. You can collect payment, setup various email notifications, and much..."
- Title: [Microsoft block](https://www.g2.com/discussions/microsoft-block) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi there!

Sorry for the late reply, we missed your message. 
Can you please share some more details with our team at customercare@123formbuilder.com?..."
- Title: [Is it possible to "try" or see examples of file upload functionality before committing to an upgrade](https://www.g2.com/discussions/is-it-possible-to-try-or-see-examples-of-file-upload-functionality-before-committing-to-an-upgrade) — 1 comment, 1 upvote
  > **Top comment:** "Hello Andy, 

Sure thing, please contact our team at customercare@123formbuilder.com and they'll gladly set you up with a trial to test out our File Upload..."
- Title: [Why does this company think it's cool to scam people](https://www.g2.com/discussions/39365-why-does-this-company-think-it-s-cool-to-scam-people) — 1 comment, 1 upvote
  > **Top comment:** "Hi Patrick,

We also wrote to you on the reviews page. We understand your frustration with the new price plans. The word "updates" created confusion here..."

### FormAssembly

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/123formbuilder-vs-formassembly)