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Compare 123FormBuilder and FormAssembly 
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At a Glance
Market Segments
Small-Business (63.1% of reviews)
Small-Business (57.6% of reviews)
Entry-Level Pricing
$49.00 Per Month
Starting at $59.00 Per Month
123FormBuilder
Star Rating
(172)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 Per Month
Browse all 5 pricing plansFormAssembly
Star Rating
(395)4.5 out of 5
Market Segments
Small-Business (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $59.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that 123FormBuilder excels in its Survey Builder, achieving a perfect score of 10.0, while FormAssembly, although strong, scores 9.2. Reviewers mention that the intuitive interface makes it easy to create complex surveys without a steep learning curve.
- Reviewers mention that 123FormBuilder's Ease of Use is rated at 9.0, significantly higher than FormAssembly's 8.2. Users on G2 appreciate the straightforward setup process, which allows them to get started quickly without extensive training.
- G2 users highlight that 123FormBuilder offers superior Mobile Forms functionality with a score of 8.7, compared to FormAssembly's 8.4. Users say that the mobile optimization is seamless, making it easy to collect data on-the-go.
- Users report that 123FormBuilder's Lead Generation features, particularly its CRM Integration scoring 9.2, are highly effective, while FormAssembly's integration capabilities are rated lower. Reviewers mention that the ease of connecting with popular CRMs enhances their lead management process.
- Reviewers mention that FormAssembly shines in Branding capabilities, scoring 8.7 compared to 123FormBuilder's 6.7. Users appreciate the extensive customization options that allow for a more personalized experience for their audience.
- Users on G2 report that 123FormBuilder's Notifications feature, rated at 9.2, is particularly robust, allowing for timely updates and alerts, while FormAssembly's notifications score lower at 8.3. Reviewers say this feature is crucial for maintaining engagement with respondents.
Pricing
Entry-Level Pricing
123FormBuilder
Platinum Plan
$49.00
Per Month
For individuals or growing teams that need advanced features. Collect payments and build smart forms.
- 100 Forms
- 20,000 Submissions
- 10GB Storage
FormAssembly
Atlas Explorer
Starting at $59.00
Per Month
The entry-level plan for individuals starting their data collection journey.
- Agentic AI Assistant Builds Forms & Workflows in a Flash
- Unlimited Forms & Responses
- Stripe, Google Sheets, and Google Drive Add-ons Included
Free Trial
123FormBuilder
No trial information availableFormAssembly
Free Trial is available
Ratings
Meets Requirements
8.9
117
8.6
335
Ease of Use
9.0
117
8.2
335
Ease of Setup
9.1
74
8.4
290
Ease of Admin
9.0
74
8.5
299
Quality of Support
8.6
102
8.5
310
Has the product been a good partner in doing business?
8.8
67
8.9
282
Product Direction (% positive)
7.3
90
7.8
324
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.6
34
|
Verified
Not enough data
8.8
33
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
30
|
Verified
Not enough data
9.2
38
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
9.0
35
|
Verified
Analytics
Not enough data
9.1
34
|
Verified
Not enough data
8.5
31
|
Verified
Customization
Not enough data
9.0
43
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
8.2
37
|
Verified
Not enough data
9.3
41
|
Verified
Survey Management
10.0
7
9.2
55
10.0
7
9.1
61
8.3
7
8.3
47
9.3
7
8.9
49
Survey Customization
8.0
5
8.8
57
6.7
7
8.7
58
8.6
6
7.9
43
8.3
5
7.3
27
Survey Insights
9.3
5
8.1
48
Not enough data
8.5
25
9.2
6
9.1
56
8.1
6
8.8
41
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
25
Not enough data
8.7
23
Data Control
Not enough data
8.7
14
Not enough data
9.1
20
Not enough data
9.4
20
Agentic AI - Drag and Drop App Builder
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.9
23
9.0
89
8.6
22
8.6
92
8.9
19
9.1
85
8.7
23
8.1
91
Additional Functionality
9.0
19
8.5
76
6.7
12
6.4
44
8.9
19
8.4
83
8.2
11
7.7
52
8.5
19
Feature Not Available
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
Not enough data
8.6
22
Not enough data
8.3
23
Not enough data
8.1
21
Not enough data
8.4
18
Data Control
Not enough data
8.3
17
Not enough data
8.3
19
Not enough data
9.0
20
Publishing
Not enough data
8.7
20
Not enough data
8.8
23
Not enough data
8.3
18
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
123FormBuilder and FormAssembly are categorized as Online Form Builder, Salesforce AppExchange Apps, Survey, and Lead Capture
Unique Categories
123FormBuilder has no unique categories
FormAssembly is categorized as No-Code Development Platforms and Drag and Drop App Builder
Reviews
Reviewers' Company Size
123FormBuilder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
FormAssembly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
7.7%
Computer Software
7.7%
Marketing and Advertising
6.0%
Retail
3.0%
Non-Profit Organization Management
3.0%
Other
72.6%
Non-Profit Organization Management
34.6%
Higher Education
14.7%
Education Management
6.3%
Information Technology and Services
5.2%
Computer Software
3.1%
Other
36.1%
Discussions
Why does this company think it's cool to scam people
1 Comment
1T
Hi Patrick,
We also wrote to you on the reviews page. We understand your frustration with the new price plans. The word "updates" created confusion here...Read more
Is it possible to "try" or see examples of file upload functionality before committing to an upgrade
1 Comment
1T
Hello Andy,
Sure thing, please contact our team at customercare@123formbuilder.com and they'll gladly set you up with a trial to test out our File Upload...Read more
Microsoft block
1 Comment
Official Response from 123FormBuilder
Hi there!
Sorry for the late reply, we missed your message.
Can you please share some more details with our team at customercare@123formbuilder.com?...Read more
FormAssembly has no discussions with answers
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