Compare 123FormBuilder and Cognito Forms 
At a Glance
Market Segments
Small-Business (62.7% of reviews)
Small-Business (62.1% of reviews)
Entry-Level Pricing
$49.00 Per Month
$19.00 Per Month
123FormBuilder
Star Rating
(173)4.5 out of 5
Market Segments
Small-Business (62.7% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 Per Month
Browse all 5 pricing plansCognito Forms
Star Rating
(90)4.5 out of 5
Market Segments
Small-Business (62.1% of reviews)
Pros & Cons
Entry-Level Pricing
$19.00 Per Month
Browse all 4 pricing plans123FormBuilder vs Cognito Forms
When assessing the two solutions, reviewers found them equally easy to use and set up. However, reviewers preferred the ease of administration and doing business with Cognito Forms overall.
- Reviewers felt that Cognito Forms meets the needs of their business better than 123FormBuilder.
- When comparing quality of ongoing product support, reviewers felt that Cognito Forms is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Cognito Forms over 123FormBuilder.
Pricing
Entry-Level Pricing
123FormBuilder
Platinum Plan
$49.00
Per Month
For individuals or growing teams that need advanced features. Collect payments and build smart forms.
- 100 Forms
- 20,000 Submissions
- 10GB Storage
Cognito Forms
Pro
$19.00
Per Month
Create more advanced forms without any ads.
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month
Free Trial
123FormBuilder
No trial information availableCognito Forms
Free Trial is available
Ratings
Meets Requirements
8.9
118
9.2
74
Ease of Use
9.0
118
9.0
75
Ease of Setup
9.1
75
9.1
54
Ease of Admin
9.0
74
9.2
51
Quality of Support
8.6
103
9.2
58
Has the product been a good partner in doing business?
8.8
67
9.3
46
Product Direction (% positive)
7.2
91
8.6
73
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
10.0
8
Not enough data
10.0
7
Not enough data
8.5
8
Not enough data
9.3
7
Not enough data
Survey Customization
8.0
5
Not enough data
6.7
7
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
Survey Insights
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
8.1
6
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.9
23
9.3
35
8.6
22
9.0
35
8.9
19
9.0
33
8.5
24
8.2
35
Additional Functionality
9.0
19
9.1
31
6.7
12
Feature Not Available
8.9
19
8.6
35
8.2
11
8.3
16
8.5
19
8.9
31
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
123FormBuilder and Cognito Forms are categorized as Online Form Builder
Unique Categories
Cognito Forms has no unique categories
Reviews
Reviewers' Company Size
123FormBuilder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cognito Forms
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
7.7%
Information Technology and Services
7.7%
Marketing and Advertising
5.9%
Education Management
3.0%
Higher Education
3.0%
Other
72.8%
Non-Profit Organization Management
6.9%
Accounting
5.7%
Marketing and Advertising
5.7%
Education Management
5.7%
Construction
4.6%
Other
71.3%
Discussions
Why does this company think it's cool to scam people
1 Comment
1T
Hi Patrick,
We also wrote to you on the reviews page. We understand your frustration with the new price plans. The word "updates" created confusion here...Read more
Is it possible to "try" or see examples of file upload functionality before committing to an upgrade
1 Comment
1T
Hello Andy,
Sure thing, please contact our team at customercare@123formbuilder.com and they'll gladly set you up with a trial to test out our File Upload...Read more
Microsoft block
1 Comment
Official Response from 123FormBuilder
Hi there!
Sorry for the late reply, we missed your message.
Can you please share some more details with our team at customercare@123formbuilder.com?...Read more
Is Cognito forms legit?
2 Comments
Official Response from Cognito Forms
Absolutely! Founded in 2013, Cognito Forms is an easy-to-use online form builder that allows you to create powerful forms for your website. Our security...Read more
Is the free version a secure way to collect payment info?
1 Comment
NA
Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security...Read more
Is Cognito forms safe?
1 Comment
Official Response from Cognito Forms
At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.
From data encryption and secure transmission to data...Read more
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