# 123FormBuilder vs Cognito Forms Comparison
---
## AI Generated Summary
- **G2 reviewers report** that 123FormBuilder excels in its **user-friendly interface** , with many users appreciating the **drag-and-drop builder** and ready-made templates that simplify form creation. This ease of use allows users to publish forms quickly without needing technical skills.
- **Users say** that Cognito Forms stands out for its **flexibility and advanced features** , such as the ability to auto-populate fields and use calculated fields. This makes it a great choice for those who need more complex forms and integrations, particularly with tools like Microsoft 365.
- **According to verified reviews** , both products are praised for their ease of setup, but Cognito Forms slightly edges out with a more intuitive user interface that users describe as one of the best they've experienced, making it straightforward to customize forms to meet specific needs.
- **Reviewers mention** that while 123FormBuilder is quick to implement, some users find it less capable of handling complex workflows compared to Cognito Forms, which offers more robust features for customization and conditional logic.
- **G2 reviewers highlight** that Cognito Forms has a stronger support reputation, with users noting the quality of assistance they receive, which is reflected in higher satisfaction scores for support compared to 123FormBuilder.
- **Users report** that 123FormBuilder's pricing is on the higher side, which may deter some small businesses, especially when compared to Cognito Forms' more affordable entry-level pricing, making it a more attractive option for budget-conscious users.



| | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 175 | 119 | 
| **Largest Market Segment** | Small-Business (62.6% of reviews) | Small-Business (70.7% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | $19.00 Per Month | 

---
## Top Pros & Cons

### 123FormBuilder

Pros:
- Ease of Creation (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Delays (2 reviews)
- Form Design (2 reviews)

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

---
## Ratings Comparison
| Rating | 123FormBuilder | Cognito Forms | 
|---|---|---|
  | **Meets Requirements** | 8.9 (120 reviews) | 9.1 (95 reviews) | 
  | **Ease of Use** | 9.0 (120 reviews) | 9.1 (96 reviews) | 
  | **Ease of Setup** | 9.1 (77 reviews) | 9.0 (75 reviews) | 
  | **Ease of Admin** | 9.0 (74 reviews) | 9.2 (53 reviews) | 
  | **Quality of Support** | 8.6 (104 reviews) | 9.3 (74 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (67 reviews) | 9.3 (48 reviews) | 
  | **Product Direction (% positive)** | 7.2 (92 reviews) | 8.1 (91 reviews) | 

---
## Pricing

### 123FormBuilder

#### Entry-Level Pricing

Plan: Platinum Plan

Price: $49.00 Per Month

Description: For individuals or growing teams that need advanced features. Collect payments and build smart forms.

Key Features:
- 100 Forms
- 20,000 Submissions
- 10GB Storage

[Browse all 5 editions](https://www.g2.com/products/123formbuilder/pricing)

#### Free Trial

No

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Cognito Forms** | N/A | N/A |

#### Lead Generation

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Cognito Forms** | N/A | N/A |

#### Lead Monitoring

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.7/10 | 9 |
| **Cognito Forms** | N/A | N/A |

#### Survey Management

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Survey Builder** | 10.0 (8 reviews) | Not enough data | 
| **Question Types** | 10.0 (7 reviews) | Not enough data | 
| **Templates** | 8.5 (8 reviews) | Not enough data | 
| **Survey Distribution** | 9.3 (7 reviews) | Not enough data | 

#### Survey Customization

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Branching/Skip Logic** | 8.0 (5 reviews) | Not enough data | 
| **Branding** | 6.7 (7 reviews) | Not enough data | 
| **Multimedia Support** | 8.6 (6 reviews) | Not enough data | 
| **Multilingual Surveys** | 8.3 (5 reviews) | Not enough data | 

#### Survey Insights

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Reporting & Analytics** | 9.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 
| **Permissions** | 8.1 (6 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.5/10 | 28 |
| **Cognito Forms** | 9.1/10 | 60 |

#### Customization

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Custom Fields** | 9.0 (24 reviews) | 9.5 (51 reviews) | 
| **Conditional Logic** | 8.6 (22 reviews) | 9.3 (49 reviews) | 
| **Multi-page Forms** | 8.9 (19 reviews) | 9.2 (46 reviews) | 
| **Design** | 8.5 (26 reviews) | 8.7 (53 reviews) | 

#### Additional Functionality

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Embedded Forms** | 9.0 (19 reviews) | 9.3 (42 reviews) | 
| **Offline Capability** | 6.7 (12 reviews) | Feature Not Available | 
| **Notifications** | 8.9 (19 reviews) | 9.0 (51 reviews) | 
| **Payments** | 8.2 (11 reviews) | 8.7 (24 reviews) | 
| **Mobile Forms** | 8.5 (19 reviews) | 9.1 (40 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Cognito Forms** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to 123FormBuilder (3):** [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey), [Lead Capture Software](https://www.g2.com/categories/lead-capture)



---
## Reviewer Demographics

### By Company Size

| Segment | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Small-Business** | 62.6% | 70.7% | 
| **Mid-Market** | 21.6% | 21.6% | 
| **Enterprise** | 15.8% | 7.8% | 

### By Industry

#### 123FormBuilder

- **Computer Software:** 8.2%
- **Information Technology and Services:** 7.6%
- **Marketing and Advertising:** 5.8%
- **Retail:** 3.5%
- **Education Management:** 2.9%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.9%
- **Events Services:** 2.3%
- **Financial Services:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 59.1%

#### Cognito Forms

- **Non-Profit Organization Management:** 8.3%
- **Real Estate:** 5.6%
- **Marketing and Advertising:** 4.6%
- **Education Management:** 4.6%
- **Accounting:** 4.6%
- **Construction:** 3.7%
- **Leisure, Travel & Tourism:** 3.7%
- **Staffing and Recruiting:** 2.8%
- **Design:** 2.8%
- **Events Services:** 2.8%
- **Other:** 56.5%

---
## Alternatives

### Alternatives to 123FormBuilder

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5307 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23483 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3590 reviews)
- [forms.app](https://www.g2.com/products/forms-app/reviews) — 4.5/5 stars (498 reviews)

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5307 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23483 reviews)

---
## Top Discussions

### 123FormBuilder

- Title: [What is 123FormBuilder used for?](https://www.g2.com/discussions/what-is-123formbuilder-used-for) — 1 comment
  > **Top comment:** "Creating forms that can be used as a stand alone page, or embedded into other sites. You can collect payment, setup various email notifications, and much..."
- Title: [Microsoft block](https://www.g2.com/discussions/microsoft-block) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi there!

Sorry for the late reply, we missed your message. 
Can you please share some more details with our team at customercare@123formbuilder.com?..."
- Title: [Is it possible to "try" or see examples of file upload functionality before committing to an upgrade](https://www.g2.com/discussions/is-it-possible-to-try-or-see-examples-of-file-upload-functionality-before-committing-to-an-upgrade) — 1 comment, 1 upvote
  > **Top comment:** "Hello Andy, 

Sure thing, please contact our team at customercare@123formbuilder.com and they'll gladly set you up with a trial to test out our File Upload..."
- Title: [Why does this company think it's cool to scam people](https://www.g2.com/discussions/39365-why-does-this-company-think-it-s-cool-to-scam-people) — 1 comment, 1 upvote
  > **Top comment:** "Hi Patrick,

We also wrote to you on the reviews page. We understand your frustration with the new price plans. The word "updates" created confusion here..."

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/123formbuilder-vs-cognito-forms)