# 123FormBuilder vs Cognito Forms Comparison
---
## AI Generated Summary
- **G2 reviewers report** that 123FormBuilder excels in its **user-friendly interface** , with many users appreciating the **drag-and-drop builder** and ready-made templates that simplify form creation. This ease of use allows users to publish forms quickly without needing technical skills.
- **Users say** that Cognito Forms stands out for its **flexibility and advanced features** , such as the ability to auto-populate fields and use calculated fields. This makes it a great choice for those who need more complex forms and integrations, particularly with tools like Microsoft 365.
- **According to verified reviews** , both products are praised for their ease of setup, but Cognito Forms slightly edges out with a more intuitive user interface that users describe as one of the best they've experienced, making it straightforward to customize forms to meet specific needs.
- **Reviewers mention** that while 123FormBuilder is quick to implement, some users find it less capable of handling complex workflows compared to Cognito Forms, which offers more robust features for customization and conditional logic.
- **G2 reviewers highlight** that Cognito Forms has a stronger support reputation, with users noting the quality of assistance they receive, which is reflected in higher satisfaction scores for support compared to 123FormBuilder.
- **Users report** that 123FormBuilder's pricing is on the higher side, which may deter some small businesses, especially when compared to Cognito Forms' more affordable entry-level pricing, making it a more attractive option for budget-conscious users.



---
## Frequently Asked Questions

### What is the difference between 123FormBuilder vs Cognito Forms?

Cognito Forms stands out for higher reviewer satisfaction in support and administration, while 123FormBuilder is noted for its intuitive setup and template variety.

| [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) | [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) |
| --- | --- |
| 4.5/5 (175 reviews) | 4.6/5 (132 reviews) |
| Small-Business | Small-Business |
| 9.1 | 9.0 |
| 8.6 | 9.1 |
| Ease of Creation (4 all-time mentions) | Ease of Use (4 all-time mentions) |



### How do the pricing models of 123FormBuilder and Cognito Forms compare?

Cognito Forms is rated higher for value, with a stronger Price/Cost satisfaction score than 123FormBuilder.

- **123FormBuilder:** In recent reviews, some buyers mention that advanced features are reserved for premium subscriptions, which can increase costs.
- **Cognito Forms:** Reviewers highlight affordability and competitive pricing, with several noting that the value for features is strong.
- **Switching reasons:** Recent reviewers cite moving to Cognito Forms for better value and more advanced customization options.



### What are the best alternatives to 123FormBuilder and Cognito Forms?

The top three alternatives to 123FormBuilder and Cognito Forms are Jotform, FormAssembly, and Typeform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) | 4.5/5 (175 reviews) | Small-Business | Premium features can increase cost | Ease of Creation |
| [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) | 4.6/5 (132 reviews) | Small-Business | Affordable and strong value | Ease of Use |
| [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5430 reviews) | Small-Business | — | — |
| [FormAssembly](https://www.g2.com/products/formassembly/reviews) | 4.4/5 (425 reviews) | Small-Business | — | — |
| [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1017 reviews) | Small-Business | — | — |



### Which Online Form Builder features should I prioritize when comparing 123FormBuilder and Cognito Forms?

Buyers should prioritize Ease of Use, Integrations, Customizability, Support Quality, and Data Management when comparing 123FormBuilder and Cognito Forms.

- **Ease of Use:** 123FormBuilder scores 9.0; Cognito Forms scores 9.1.
- **Integrations:** Cognito Forms is cited for integrations with Make (32 all-time mentions), Zapier (15), and Microsoft 365 (2); 123FormBuilder is mentioned for integrations in recent reviews but with fewer all-time mentions.
- **Customizability:** Both products are praised for customizability, with Cognito Forms having multiple recent mentions for advanced customization and conditional logic.
- **Support Quality:** 123FormBuilder scores 8.6; Cognito Forms scores 9.1.
- **Data Management:** Both products are highlighted for strong data collection and organization features in recent reviews.



### What are the pros and cons of 123FormBuilder vs Cognito Forms?

123FormBuilder's headline strength is intuitive form creation, while Cognito Forms excels in ease of use and advanced customization.

- **123FormBuilder strengths:** Ease of Creation (4 all-time mentions), Ease of Use (4), Customer Support (2), Simple (2), Easy Integrations (1), Intuitive UI (1).
- **123FormBuilder trade-offs:** Advanced features require premium plans, limited graphic customization, integration challenges, and some reviewers note outdated interface elements.
- **Cognito Forms strengths:** Ease of Use (4 all-time mentions), Ease of Creation (3), Easy Setup (2), Affordable (1), Automations (1), Customizability (1), Integrations (1), Versatility (1).
- **Cognito Forms trade-offs:** Limited design customization, occasional slow loading, and some reviewers desire more template options and easier navigation for complex features.



### Is 123FormBuilder or Cognito Forms better for small businesses?

Cognito Forms is the stronger fit for small businesses, with higher satisfaction scores and positive small-business reviewer sentiment.

- **123FormBuilder:** Largest segment is Small-Business; reviewers appreciate its intuitive setup and template variety but note premium features can increase costs.
- **Cognito Forms:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordability, and advanced customization as key benefits for small teams.



### Which Online Form Builder platform has better integrations?

Cognito Forms is favored for integrations, with more reviewer-cited integration options and higher all-time mention counts.

- **123FormBuilder:** Integrations are mentioned in recent reviews, including Salesforce and Zapier, but with fewer all-time mentions.
- **Cognito Forms:** Make (32 all-time mentions), Zapier (15), and Microsoft 365 (2) are frequently cited as integration partners.



### How do 123FormBuilder and Cognito Forms compare on customer support?

Cognito Forms is rated higher for Quality of Support, with a 0.5-point advantage over 123FormBuilder (9.1 vs 8.6).

- **123FormBuilder:** Reviewers describe support as responsive and knowledgeable, though some note delays and inconsistent experiences.
- **Cognito Forms:** Reviewers consistently praise support for being helpful, timely, and effective, with multiple mentions of excellent customer service.



### Which is easier to implement, 123FormBuilder or Cognito Forms?

123FormBuilder and Cognito Forms are at parity on Ease of Setup, with scores within 0.1 points (9.1 vs 9.0).

- **123FormBuilder:** Reviewers highlight intuitive setup, quick onboarding, and minimal technical requirements.
- **Cognito Forms:** Reviewers note straightforward setup, easy initial implementation, and a short learning curve for most users.



### Which product has better Data?

Both 123FormBuilder and Cognito Forms are highly rated for Data, with strong reviewer sentiment and robust data management features.

- **123FormBuilder:** Data is frequently cited as a key benefit in recent reviews, with reviewers highlighting organized data collection and integration with other platforms.
- **Cognito Forms:** Data is the most frequently mentioned feature, with reviewers praising its ability to centralize, organize, and export information efficiently.



| | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 175 | 139 | 
| **Largest Market Segment** | Small-Business (62.6% of reviews) | Small-Business (72.1% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | $19.00 Per Month | 

---
## Top Pros & Cons

### 123FormBuilder

Pros:
- Ease of Creation (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Delays (2 reviews)
- Form Design (2 reviews)

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

---
## Ratings Comparison
| Rating | 123FormBuilder | Cognito Forms | 
|---|---|---|
  | **Meets Requirements** | 8.9 (120 reviews) | 9.2 (113 reviews) | 
  | **Ease of Use** | 9.0 (120 reviews) | 9.1 (114 reviews) | 
  | **Ease of Setup** | 9.1 (77 reviews) | 9.1 (93 reviews) | 
  | **Ease of Admin** | 9.0 (74 reviews) | 9.3 (69 reviews) | 
  | **Quality of Support** | 8.6 (104 reviews) | 9.2 (87 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (67 reviews) | 9.4 (63 reviews) | 
  | **Product Direction (% positive)** | 7.2 (92 reviews) | 8.4 (107 reviews) | 

---
## Pricing

### 123FormBuilder

#### Entry-Level Pricing

Plan: Platinum Plan

Price: $49.00 Per Month

Description: For individuals or growing teams that need advanced features. Collect payments and build smart forms.

Key Features:
- 100 Forms
- 20,000 Submissions
- 10GB Storage

[Browse all 5 editions](https://www.g2.com/products/123formbuilder/pricing)

#### Free Trial

No

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Cognito Forms** | N/A | N/A |

#### Additional Functionality

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Cognito Forms** | N/A | N/A |

#### Lead Generation

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Cognito Forms** | N/A | N/A |

#### Lead Monitoring

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Web Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Lead Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Lead Notifications** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Business Card/Badge Scanning** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Verification/Validation** | Not enough data | Not enough data | 
| **Source Tracking** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sales Forecasting** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.7/10 | 9 |
| **Cognito Forms** | N/A | N/A |

#### Survey Management

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Survey Builder** | 10.0 (8 reviews) | Not enough data | 
| **Customizable Questions** | 10.0 (7 reviews) | Not enough data | 
| **Templates** | 8.5 (8 reviews) | Not enough data | 
| **Survey Distribution** | 9.3 (7 reviews) | Not enough data | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Question Branching** | 8.0 (5 reviews) | Not enough data | 
| **Branding** | 6.7 (7 reviews) | Not enough data | 
| **Multimedia Support** | 8.6 (6 reviews) | Not enough data | 
| **Multilingual Surveys** | 8.3 (5 reviews) | Not enough data | 

#### Survey Insights

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Reporting & Analytics** | 9.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 
| **Permissions** | 8.1 (6 reviews) | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | 8.5/10 | 28 |
| **Cognito Forms** | 9.3/10 | 78 |

#### Customization

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Custom Fields** | 9.0 (24 reviews) | 9.6 (63 reviews) | 
| **Conditional Logic** | 8.6 (22 reviews) | 9.4 (62 reviews) | 
| **Multi-page Forms** | 8.9 (19 reviews) | 9.3 (55 reviews) | 
| **Design** | 8.5 (26 reviews) | 8.9 (62 reviews) | 
| **Forms Creation & Design** | Not enough data | 10.0 (6 reviews) | 

#### Additional Functionality

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Embedded Forms** | 9.0 (19 reviews) | 9.4 (49 reviews) | 
| **Offline Capability** | 6.7 (12 reviews) | Feature Not Available | 
| **Notifications** | 8.9 (19 reviews) | 9.2 (63 reviews) | 
| **Payments** | 8.2 (11 reviews) | 8.9 (30 reviews) | 
| **Mobile Forms** | 8.5 (19 reviews) | 9.3 (47 reviews) | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Autofill** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Convert to PDF** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Media Library** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **123FormBuilder** | N/A | N/A |
| **Cognito Forms** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to 123FormBuilder (3):** [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey), [Lead Capture Software](https://www.g2.com/categories/lead-capture)



---
## Reviewer Demographics

### By Company Size

| Segment | 123FormBuilder | Cognito Forms | 
|---|---|---|
| **Small-Business** | 62.6% | 72.1% | 
| **Mid-Market** | 21.6% | 20.6% | 
| **Enterprise** | 15.8% | 7.4% | 

### By Industry

#### 123FormBuilder

- **Computer Software:** 8.2%
- **Information Technology and Services:** 7.6%
- **Marketing and Advertising:** 5.8%
- **Retail:** 3.5%
- **Education Management:** 2.9%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.9%
- **Events Services:** 2.3%
- **Financial Services:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 59.1%

#### Cognito Forms

- **Non-Profit Organization Management:** 8.7%
- **Accounting:** 4.8%
- **Education Management:** 4.8%
- **Marketing and Advertising:** 4.8%
- **Real Estate:** 4.8%
- **Religious Institutions:** 4.0%
- **Construction:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Leisure, Travel & Tourism:** 3.2%
- **Higher Education:** 2.4%
- **Other:** 56.3%

---
## Alternatives

### Alternatives to 123FormBuilder

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5584 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [forms.app](https://www.g2.com/products/forms-app/reviews) — 4.5/5 stars (499 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3790 reviews)

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5584 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (128 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)

---
## Top Discussions

### 123FormBuilder

- Title: [What is 123FormBuilder used for?](https://www.g2.com/discussions/what-is-123formbuilder-used-for) — 1 comment
  > **Top comment:** "Creating forms that can be used as a stand alone page, or embedded into other sites. You can collect payment, setup various email notifications, and much..."
- Title: [Microsoft block](https://www.g2.com/discussions/microsoft-block) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi there!

Sorry for the late reply, we missed your message. 
Can you please share some more details with our team at customercare@123formbuilder.com?..."
- Title: [Is it possible to "try" or see examples of file upload functionality before committing to an upgrade](https://www.g2.com/discussions/is-it-possible-to-try-or-see-examples-of-file-upload-functionality-before-committing-to-an-upgrade) — 1 comment, 1 upvote
  > **Top comment:** "Hello Andy, 

Sure thing, please contact our team at customercare@123formbuilder.com and they'll gladly set you up with a trial to test out our File Upload..."
- Title: [Why does this company think it's cool to scam people](https://www.g2.com/discussions/39365-why-does-this-company-think-it-s-cool-to-scam-people) — 1 comment, 1 upvote
  > **Top comment:** "Hi Patrick,

We also wrote to you on the reviews page. We understand your frustration with the new price plans. The word "updates" created confusion here..."

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/123formbuilder-vs-cognito-forms)