# Best Web Content Management Software - Page 8

## How Many Web Content Management Software Products Does G2 Track?

**Total Products under this Category:** 390

### Category Stats (Jul 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Magnolia (+1.03%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month

_Last updated: July 26, 2026_

## How Does G2 Rank Web Content Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 390+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Web Content Management Software
 ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1288&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=2518)

Highlighted products: HubSpot Content Hub, Adobe Experience Manager, Webflow, Wix Studio, WordPress.org, Duda, Umbraco, and Sitecore Digital Experience Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=adobe-experience-manager&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sitecore-digital-experience-platform)

### [OpenText Web CMS](https://www.g2.com/products/opentext-web-cms/reviews)

OpenText TeamSite accelerates and simplifies the end-to-end digital content and campaign lifecycle, from content creation and rich media management to omnichannel publication, optimization, automation, commerce, and community. With TeamSite, you can: • Capture diverse digital audiences with amazing brand experiences – Give customers and prospects consistent, high-quality brand experiences across devices and channels, and foster closer connections with each visitor through personalized and optimized content. Implement regular testing of pages to create higher quality experiences and increase viewer engagement and conversions. • Create digital campaign content quickly and smoothly via a simple, modern user experience – Manage the end-to-end digital content and campaign lifecycle within one easy-to-use platform that gives you total control over mobile-ready experiences, and accelerates time-to-market for new campaigns. TeamSite incorporates digital asset management, including an integration with the leading DAM platform, OpenText MediaBin. You can also ensure brand consistency across all digital content by using only approved digital assets, and easily adapt templates and reusable components for new pages. A single, shared repository helps you collaborate effectively among different teams and agencies, from design to production. • Meet rigorous IT, industry, and brand standards with proven technology – TeamSite is a reliable, scalable, and secure platform that is available via on-premises, hybrid, and cloud deployment models. Many OpenText customers are enterprise companies with sophisticated technology needs. They range from highly regulated institutions within the financial services and healthcare industries, to businesses that produce incredibly high volumes of content, e.g., retailers with broad, detailed product catalogs. The capabilities of TeamSite allow our clients to comply with complex security, archiving, and brand requirements.

**Average Rating:** 3.3/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate OpenText Web CMS?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 7.4/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 6.8/10 (Category avg: 8.3/10)
- **API / Integrations:** 5.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind OpenText Web CMS?

- **Seller:** [OpenText](https://www.g2.com/sellers/opentext)
- **Year Founded:** 1991
- **HQ Location:** Waterloo, ON
- **Twitter:** @OpenText  
21,565 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c339a6555764b5ffce77c3df08d6ed9c9b1cb1ee1baeebac8435f0485b7cca5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2709%2F&secure%5Burl_type%5D=linkedin_company_website)  
23,048 employees on LinkedIn®
- **Ownership:** NASDAQ:OTEX

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 63% Large, 32% Medium

#### What Are Recent G2 Reviews of OpenText Web CMS?

**["An end to end Web content management tool."](https://www.g2.com/survey_responses/opentext-web-cms-review-153555)**

**Rating:** 4.5/5.0 stars

_— Meenakshi B._

[Read full review](https://www.g2.com/survey_responses/opentext-web-cms-review-153555)

**["Simple to use CMS "](https://www.g2.com/survey_responses/opentext-web-cms-review-134440)**

**Rating:** 4.5/5.0 stars

_— Ankita J._

[Read full review](https://www.g2.com/survey_responses/opentext-web-cms-review-134440)

### [Joomla](https://www.g2.com/products/joomla/reviews)

Joomla! is a free and open-source content management system (CMS) for publishing web content. Over the years Joomla! has won several awards. It is built on a model–view–controller web application framework that can be used independently of the CMS that allows you to build powerful online applications. Joomla! is one of the most popular website softwares, thanks to its global community of developers and volunteers, who make sure the platform is user friendly, extendable, multilingual, accessible, responsive, search engine optimized and so much more. What's a content management system (CMS)? The definition of a CMS is an application (web-based), that provides capabilities for multiple users with different permission levels to manage (all or a section of) content, data or information of a website project, or intranet application. Managing content refers to creating, editing, archiving, publishing, collaborating on, reporting, distributing website content, data and information. Joomla! in the real (online) world Joomla! is used all over the world to power millions of websites of all shapes and sizes. Discover examples of companies using Joomla! in the official Joomla! Showcase Directory. Joomla! can be used for: Corporate websites or portals, intranets and extranets Small business websites Online magazines, newspapers, and publications E-commerce and online reservations Government, non-profit and organisational websites Community-based, school and church websites or portals Personal or family homepages ... Being a web agency, how can Joomla! help me? If you’re an agency who develops websites for your customers, Joomla! is the perfect tool for you (have a look at our benefits and features). Designed to be easy to install and set up, even if you're not an advanced user. With a short learning curve (we provide free video training as well) you’ll be able to quickly build sites for your clients. Then, with a minimal amount of instruction, you can empower your clients to easily manage their own sites themselves. If your clients need specialised functionality, Joomla! is highly extensible and thousands of extensions (most for free under the GPL license) are available in the Joomla! Extensions Directory. As a developer, can I use Joomla! in a more advanced way? Some companies and organisations have requirements that go beyond what is available in the Joomla! Core package. In those cases, Joomla's powerful application framework makes it easy for developers to create sophisticated add-ons that extend the power of Joomla into virtually unlimited directions. The core Joomla! Framework enables developers to quickly and easily build: Inventory control systems Data reporting tools Application bridges Custom product catalogs Integrated e-commerce systems Complex business directories Reservation systems Communication tools Since Joomla! is based on PHP and MySQL, you're building powerful applications on an open platform anyone can use, share, and support. To find out more information on leveraging the Joomla! Framework, visit the Joomla! Framework site. Joomla! seems the right solution for me. How do I get started? Joomla! is free, open, and available to anyone under the GPL license. Read Getting Started with Joomla! to find out the basics. If you're ready to install Joomla! by yourself: Download the latest version of Joomla! You can find it on the Joomla! Downloads Portal, you'll be up and running in no time. And if you need any help, visit our official forums and documentation. You can also watch our training videos. Joomla! provides also another way to get started without having to install it: Free website on launch.joomla.org This is the easiest way to start your first Joomla! website immediately. You can launch a totally free and fully functional website in seconds and start publishing your content online immediately.

**Average Rating:** 4.0/5.0

**Total Reviews:** 376

#### How Do G2 Users Rate Joomla?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.5/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.9/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Joomla?

- **Seller:** [Open Source Matters](https://www.g2.com/sellers/open-source-matters)
- **HQ Location:** New York, NY
- **Twitter:** @osmatters  
2,193 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbc55a91f6e27c5d1b456a5d5ddc08ed5c9421714e3aa97b4777b0064dc6f2fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F817096%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 68% Small, 22% Medium

#### What Do G2 Reviewers Say About Joomla?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive content management capabilities** of Joomla, making both novice and advanced user experience seamless.
- Users value the **flexibility and customization** of Joomla, making it ideal for complex website needs and control.
- Users value the **extensive customization options** in Joomla, making it an ideal choice for complex website development.
- Users find Joomla's **ease of use** enhances their experience, simplifying web management and customization tasks effectively.
- Users appreciate Joomla's **comprehensive features** , offering great flexibility and control for web development and management.

##### Cons

- Users find Joomla's **confusing interface** makes it challenging for newcomers to navigate and set up effectively.
- Users find the **learning curve steep** , feeling overwhelmed by Joomla's complexity and outdated interface elements.
- Users face **app integration issues** with Joomla, limiting functionality across different frameworks and lacking backup solutions.
- Users note that **coding knowledge is required** to troubleshoot issues, making Joomla less accessible for novices.
- Users face **difficulties in data migration** as Joomla lacks support for multiple frameworks and integrated backups.

#### What Are Recent G2 Reviews of Joomla?

**["The best CMS"](https://www.g2.com/survey_responses/joomla-review-921966)**

**Rating:** 5.0/5.0 stars

_— Siriö A._

[Read full review](https://www.g2.com/survey_responses/joomla-review-921966)

**["Joomla: Reliable, Flexible, and My Go-To CMS for Two Decades"](https://www.g2.com/survey_responses/joomla-review-12077627)**

**Rating:** 5.0/5.0 stars

_— Antonio G._

[Read full review](https://www.g2.com/survey_responses/joomla-review-12077627)

#### What Are G2 Users Discussing About Joomla?

- [What is Joomla used for?](https://www.g2.com/discussions/what-is-joomla-used-for) - 1 comment

### [django CMS](https://www.g2.com/products/django-cms/reviews)

django CMS is an Enterprise Content Management built with Django and one of the most active open-source projects in the Django ecosystem. Since 2007 it powers tens of thousands of sites large and small across the world, and benefits from a friendly and welcoming developer community.

**Average Rating:** 4.3/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate django CMS?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.6/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind django CMS?

- **Seller:** [django CMS](https://www.g2.com/sellers/django-cms)
- **Year Founded:** 2017
- **HQ Location:** Zurich, Switzerland
- **Twitter:** @djangocms  
4,659 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=100bb4da4a7442d1742d90168304a1477b94432b3e90296afbd0af450e509ef2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdjango-cms-association%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 45% Medium, 45% Small

#### What Are Recent G2 Reviews of django CMS?

**["Quick and easy setup, lots of add-ons and support community"](https://www.g2.com/survey_responses/django-cms-review-1541134)**

**Rating:** 4.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/django-cms-review-1541134)

**["A great content management platform"](https://www.g2.com/survey_responses/django-cms-review-1358106)**

**Rating:** 4.0/5.0 stars

_— Hunter T._

[Read full review](https://www.g2.com/survey_responses/django-cms-review-1358106)

### [PHP-Nuke](https://www.g2.com/products/php-nuke/reviews)

PHPNuke is a web-based automated news publishing and content management system based on PHP and MySQL

**Average Rating:** 4.0/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate PHP-Nuke?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.6/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind PHP-Nuke?

- **Seller:** [PHPNuke](https://www.g2.com/sellers/phpnuke)
- **HQ Location:** N/A
- **Twitter:** @phpnuke  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d1e99a91951b16e3a90b60172f970e413822d67a6130ee6cb74cf2ca97225ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fphpnuke%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 50% Medium, 36% Small

#### What Are Recent G2 Reviews of PHP-Nuke?

**["So far the great CMS i have seen!"](https://www.g2.com/survey_responses/php-nuke-review-4760473)**

**Rating:** 5.0/5.0 stars

_— Aumy K._

[Read full review](https://www.g2.com/survey_responses/php-nuke-review-4760473)

**["Best CMS solution for entry level users"](https://www.g2.com/survey_responses/php-nuke-review-4804216)**

**Rating:** 4.0/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/php-nuke-review-4804216)

#### What Are G2 Users Discussing About PHP-Nuke?

- [What is PHP-Nuke used for?](https://www.g2.com/discussions/what-is-php-nuke-used-for)

### [Quokka](https://www.g2.com/products/quokka/reviews)

Quokka is a flexible content management platform powered by Python, Flask and MongoDB.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Quokka?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.4/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.1/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Quokka?

- **Seller:** [Pro-Ject Quo2ka](https://www.g2.com/sellers/pro-ject-quo2ka)
- **HQ Location:** N/A
- **Twitter:** @quokkaproject  
44 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 60% Small, 20% Large

#### What Are Recent G2 Reviews of Quokka?

**["Quokka : Amazing content management platform"](https://www.g2.com/survey_responses/quokka-review-4947771)**

**Rating:** 5.0/5.0 stars

_— Shivangi A._

[Read full review](https://www.g2.com/survey_responses/quokka-review-4947771)

**["Make Your Own CMS in Simple Steps with Quokka"](https://www.g2.com/survey_responses/quokka-review-890676)**

**Rating:** 4.5/5.0 stars

_— Tamanna B._

[Read full review](https://www.g2.com/survey_responses/quokka-review-890676)

#### What Are G2 Users Discussing About Quokka?

- [How do I disable Quokka?](https://www.g2.com/discussions/how-do-i-disable-quokka)
- [How much is Quokka pro?](https://www.g2.com/discussions/how-much-is-quokka-pro)
- [How do you use Quokka Vscode?](https://www.g2.com/discussions/how-do-you-use-quokka-vscode)
- [How does Quokka work?](https://www.g2.com/discussions/how-does-quokka-work)

### [Haiku](https://www.g2.com/products/haiku/reviews)

Haiku offers content management system with built in templates, designs and tools to create a responsive website.

**Average Rating:** 4.1/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Haiku?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.5/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.5/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Haiku?

- **Seller:** [Fry IT](https://www.g2.com/sellers/fry-it)
- **Year Founded:** 2000
- **HQ Location:** Great Britain
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=114528c73dd6bb7ff205b3532853f406b79bd86005842735a434549058a57a41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffry-it-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Large, 33% Medium

#### What Are Recent G2 Reviews of Haiku?

**["Designing made the creation of websites"](https://www.g2.com/survey_responses/haiku-review-10026501)**

**Rating:** 4.5/5.0 stars

_— Bondan W._

[Read full review](https://www.g2.com/survey_responses/haiku-review-10026501)

**["Creating a simple website in a short amount of time"](https://www.g2.com/survey_responses/haiku-review-9961811)**

**Rating:** 4.0/5.0 stars

_— Phuong C._

[Read full review](https://www.g2.com/survey_responses/haiku-review-9961811)

#### What Are G2 Users Discussing About Haiku?

- [What language is Haiku OS written in?](https://www.g2.com/discussions/what-language-is-haiku-os-written-in)
- [Is BeOS open source?](https://www.g2.com/discussions/is-beos-open-source)
- [Is Haiku a good OS?](https://www.g2.com/discussions/is-haiku-a-good-os)
- [What is Haiku platform?](https://www.g2.com/discussions/what-is-haiku-platform)

### [Builder.io](https://www.g2.com/products/builder-io/reviews)

Builder is the only Visual Development Platform for cross-functional teams shipping web and mobile experiences in enterprise organizations. It offers developers, designers, product managers, and marketers AI-enabled visual workflows that help them generate, iterate, and optimize any site or app in seconds instead of sprints. Unlike any other platform, everything users create with Builder seamlessly integrates with their organization's codebase and design system, so no matter who creates the experience, it's consistently on-brand, easy to maintain, and instantly ready for production.

**Average Rating:** 4.6/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate Builder.io?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.2/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.6/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Builder.io?

- **Seller:** [Builder.io](https://www.g2.com/sellers/builder-io)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, US
- **Twitter:** @builderio  
17,472 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b41e82613088b4aa071a70fe6ce04b505a5e88c51df47a9af553738b7ed733c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuilder-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 54% Medium, 31% Small

#### What Do G2 Reviewers Say About Builder.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **API integration** of Builder.io, enabling customized page designs that enhance data interaction and control.
- Users find **customer support unresponsive** , which complicates accessing pro features after subscription.
- Users value the **customizability** of Builder.io, enabling unique designs and seamless integration with databases for enhanced control.
- Users appreciate the **ability to design custom interfaces** with Builder.io, enhancing control over content and presentation.
- Users value the **data management capabilities** of Builder.io, enhancing control over content display and integration.

##### Cons

- Users experience **poor customer support** from Builder.io, with slow response times and unhelpful service impacting their experience.
- Users struggle with **delays in customer service** , facing difficulties due to outdated documentation and lack of support.
- Users find the **learning curve steep** due to outdated documentation and unhelpful customer service, complicating their experience.
- Users face challenges due to **outdated information** in developer documentation, complicating setup and diminishing overall experience.
- Users face challenges due to **poor documentation** and slow, unhelpful customer service, impacting their overall experience.

#### What Are Recent G2 Reviews of Builder.io?

**["Paid for Pro - Still stuck on the Free plan..."](https://www.g2.com/survey_responses/builder-io-review-10577815)**

**Rating:** 4.0/5.0 stars

_— Sam K._

[Read full review](https://www.g2.com/survey_responses/builder-io-review-10577815)

**["Force Multiplier"](https://www.g2.com/survey_responses/builder-io-review-9928503)**

**Rating:** 4.5/5.0 stars

_— Colin T._

[Read full review](https://www.g2.com/survey_responses/builder-io-review-9928503)

### [Ghost](https://www.g2.com/products/ghost/reviews)

Ghost is an open-source publishing platform designed for professional bloggers, journalists, and content creators seeking a streamlined and efficient way to publish and monetize their work. Built on Node.js, Ghost offers a modern, minimalist interface that emphasizes speed and simplicity, enabling users to focus on content creation without unnecessary distractions. Its architecture supports both traditional and headless CMS configurations, providing flexibility for various publishing needs. Key Features and Functionality: - Intuitive Editor: Ghost provides a distraction-free writing environment with a real-time preview, allowing users to compose content seamlessly. - Built-in SEO Tools: The platform includes native SEO features such as meta tag settings, automatic sitemaps, and support for structured data, eliminating the need for additional plugins. - Membership and Subscription Management: Ghost enables creators to monetize their content through integrated membership and subscription features, supporting both free and paid tiers. - Customizable Themes: Users can choose from a variety of professional themes or develop their own, ensuring their publication aligns with their brand identity. - High Performance: Leveraging Node.js, Ghost delivers fast load times and efficient performance, enhancing the user experience. - Extensive Integrations: The platform supports numerous integrations, allowing users to connect with various tools and services to extend functionality. Primary Value and Solutions: Ghost addresses the challenges faced by modern content creators by offering a platform that combines ease of use with powerful features. It simplifies the publishing process, allowing users to focus on creating high-quality content while providing the tools necessary to build and engage an audience. With its built-in monetization options, Ghost empowers creators to generate sustainable revenue streams without relying on third-party services. Additionally, its open-source nature ensures transparency and continuous improvement driven by a dedicated community.

**Average Rating:** 4.0/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Ghost?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.4/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Ghost?

- **Seller:** [Ghost Foundation](https://www.g2.com/sellers/ghost-foundation)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @TryGhost  
1,955 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a31f6249cbd464ef83d25703029fd0f2e6ecf34f5f47d332fee103ce21a28cea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3158597%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 78% Small, 13% Medium

#### What Do G2 Reviewers Say About Ghost?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **community support** from Ghost, receiving prompt guidance and advice that enhances their experience.
- Users praise the **outstanding customer support** from Ghost, appreciating the help and guidance from their community forum.
- Users find Ghost's **ease of use** remarkable, enjoying built-in features and seamless integration with tools like Stripe.
- Users find **easy integrations** with services like Stripe a major benefit, enhancing their overall experience with Ghost.
- Users find Ghost's setup to be **easy and straightforward** , with minimal maintenance required for a smooth experience.

#### What Are Recent G2 Reviews of Ghost?

**["Clean and powerful blogging platform"](https://www.g2.com/survey_responses/ghost-review-7972550)**

**Rating:** 5.0/5.0 stars

_— Thomas V._

[Read full review](https://www.g2.com/survey_responses/ghost-review-7972550)

**["Good software for blogging"](https://www.g2.com/survey_responses/ghost-review-11687715)**

**Rating:** 5.0/5.0 stars

_— Hien L._

[Read full review](https://www.g2.com/survey_responses/ghost-review-11687715)

#### What Are G2 Users Discussing About Ghost?

- [What is Ghost used for?](https://www.g2.com/discussions/what-is-ghost-used-for)
- [What is a ghost drive?](https://www.g2.com/discussions/what-is-a-ghost-drive)
- [How does Symantec Ghost work?](https://www.g2.com/discussions/how-does-symantec-ghost-work)
- [What is a ghost image for software?](https://www.g2.com/discussions/what-is-a-ghost-image-for-software)
- [What is the use of Ghost software?](https://www.g2.com/discussions/what-is-the-use-of-ghost-software)

### [BLOX NXT](https://www.g2.com/products/blox-nxt/reviews)

BLOX NXT (the latest evolution of BLOX CMS) is the AI-powered content management system designed to revolutionize how organizations create, manage, and monetize content. Built for media companies and content-driven businesses, BLOX NXT combines cutting-edge AI tools with an intuitive interface to streamline workflows, boost productivity, and drive audience engagement. Key features include the AI Story Assistant, which provides real-time SEO optimization, headline suggestions, and gamified content scoring, and AI-powered audience segmentation to maximize conversions and retention. BLOX NXT’s all-in-one platform integrates content management, audience development, data analytics, and digital advertising, empowering you to deliver consistent, engaging experiences across all devices. With turnkey and custom CMS options, BLOX NXT is future-ready, scalable, and designed to keep you ahead in a rapidly evolving digital landscape. Transform your content strategy and unlock new revenue opportunities with BLOX NXT.

**Average Rating:** 3.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate BLOX NXT?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Content Authoring:** 7.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 6.7/10 (Category avg: 8.3/10)
- **API / Integrations:** 6.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind BLOX NXT?

- **Seller:** [BLOX Digital (formerly TownNews)](https://www.g2.com/sellers/blox-digital-formerly-townnews)
- **Year Founded:** 1989
- **HQ Location:** Moline, US
- **Twitter:** @BLOX\_Digital  
9,201 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9d2b004f0f422eb49607e772e6ae060b7fc68125c296564f70142cd1318ddda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftownnews.com%2F&secure%5Burl_type%5D=linkedin_company_website)  
113 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Newspapers
- **Company Size:** 58% Medium, 33% Small

#### What Are Recent G2 Reviews of BLOX NXT?

**["A good option for building sites and streamlining CMS"](https://www.g2.com/survey_responses/blox-nxt-review-8981609)**

**Rating:** 4.0/5.0 stars

_— Anupama K._

[Read full review](https://www.g2.com/survey_responses/blox-nxt-review-8981609)

**["Developing content for news website"](https://www.g2.com/survey_responses/blox-nxt-review-9954350)**

**Rating:** 4.0/5.0 stars

_— Nuri K._

[Read full review](https://www.g2.com/survey_responses/blox-nxt-review-9954350)

#### What Are G2 Users Discussing About BLOX NXT?

- [What is BLOX CMS used for?](https://www.g2.com/discussions/what-is-blox-cms-used-for)

### [CMS Made Simple](https://www.g2.com/products/cms-made-simple/reviews)

CMS Made Simple is an Open Source Content Management System for developing and maintaining Websites and Web Applications. It is designed to be easy to use by editors and powerful for developers to create highly customised web sites & applications.

**Average Rating:** 4.2/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate CMS Made Simple?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind CMS Made Simple?

- **Seller:** [CMS Made Simple Foundation](https://www.g2.com/sellers/cms-made-simple-foundation)
- **Year Founded:** 2004
- **HQ Location:** Sooke, BC
- **Twitter:** @cmsms  
1,107 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=529d6632dccbf1d1678a672f3e024d676a1417dd34288ead2cd51ab143f93a6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1321255%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 70% Small, 40% Medium

#### What Are Recent G2 Reviews of CMS Made Simple?

**["very userfriendly CMS"](https://www.g2.com/survey_responses/cms-made-simple-review-8554607)**

**Rating:** 4.5/5.0 stars

_— rishi m._

[Read full review](https://www.g2.com/survey_responses/cms-made-simple-review-8554607)

**["This is a wonderful supplement to myself as a new sales agent, as well as others, thanks."](https://www.g2.com/survey_responses/cms-made-simple-review-5033280)**

**Rating:** 5.0/5.0 stars

_— Todd R._

[Read full review](https://www.g2.com/survey_responses/cms-made-simple-review-5033280)

#### What Are G2 Users Discussing About CMS Made Simple?

- [How do I login to CMS simple?](https://www.g2.com/discussions/how-do-i-login-to-cms-simple)
- [When was CMS Made?](https://www.g2.com/discussions/when-was-cms-made)
- [Why choose CMS Made Simple?](https://www.g2.com/discussions/why-choose-cms-made-simple)
- [What is CMS Made Simple used for?](https://www.g2.com/discussions/what-is-cms-made-simple-used-for)

### [ContentBox](https://www.g2.com/products/contentbox/reviews)

ContentBox is a professional open source modular content management engine that allows you to easily build websites, blogs, wikis, complex web applications and even power mobile or cloud applications. Built with a secure and flexible modular core, designed to scale, and combined with world-class support, ContentBox will get your projects out the door in no time.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate ContentBox?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.6/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.5/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind ContentBox?

- **Seller:** [Ortus Solutions, Corp](https://www.g2.com/sellers/ortus-solutions-corp)
- **Year Founded:** 2006
- **HQ Location:** The Woodlands, Texas
- **Twitter:** @ortussolutions  
1,024 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dc2309afb8a8407ecb1de46cb4818e882d0ce353b92e22e49eda6369fae35ec2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2316576%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 30% Medium

#### What Are Recent G2 Reviews of ContentBox?

**["Great Tool For WordPress Developers"](https://www.g2.com/survey_responses/contentbox-review-6481196)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/contentbox-review-6481196)

**["The Wordpress Killer, Time and Time Again"](https://www.g2.com/survey_responses/contentbox-review-4868058)**

**Rating:** 5.0/5.0 stars

_— Dave L._

[Read full review](https://www.g2.com/survey_responses/contentbox-review-4868058)

#### What Are G2 Users Discussing About ContentBox?

- [What is ContentBox used for?](https://www.g2.com/discussions/what-is-contentbox-used-for)

### [Plone CMS](https://www.g2.com/products/plone-cms/reviews)

Plone is among the top 2% of all open source projects worldwide. It is widely accepted that Plone has the strongest security functionality of any open source CMS available today.

**Average Rating:** 3.7/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Plone CMS?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.2/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Plone CMS?

- **Seller:** [Plone Foundation](https://www.g2.com/sellers/plone-foundation)
- **Year Founded:** 2004
- **HQ Location:** Fortville, IN
- **Twitter:** @plone  
5,010 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95f509204d24c436311bac61bbf95efcc3be8dc589e791570e91eec85c6cee1b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F130886%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 74% Small, 16% Medium

#### What Are Recent G2 Reviews of Plone CMS?

**["Plone CMS is one of the best CMS platform i've ever used"](https://www.g2.com/survey_responses/plone-cms-review-4356172)**

**Rating:** 4.0/5.0 stars

_— Giang N._

[Read full review](https://www.g2.com/survey_responses/plone-cms-review-4356172)

**["Accessible, Customizable, but maybe not quite so 'Polished'"](https://www.g2.com/survey_responses/plone-cms-review-4393188)**

**Rating:** 4.5/5.0 stars

_— Ivon G._

[Read full review](https://www.g2.com/survey_responses/plone-cms-review-4393188)

### [PyroCMS](https://www.g2.com/products/pyrocms/reviews)

Build better Laravel websites and applications faster with Pyro.

**Average Rating:** 4.0/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate PyroCMS?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.7/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind PyroCMS?

- **Seller:** [PyroCMS](https://www.g2.com/sellers/pyrocms)
- **Year Founded:** 2008
- **HQ Location:** New York City, NY
- **Twitter:** @PyroCMS  
2,937 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=320f49bc1c88ff95f24b20132b1991527152fe11121f07a997cc4723fb176090&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2830701%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 69% Small, 31% Medium

#### What Are Recent G2 Reviews of PyroCMS?

**["My experience with PyroCMS"](https://www.g2.com/survey_responses/pyrocms-review-495777)**

**Rating:** 4.5/5.0 stars

_— Luisana S._

[Read full review](https://www.g2.com/survey_responses/pyrocms-review-495777)

**["Awesome out-of-the-box and developer friendly CMS"](https://www.g2.com/survey_responses/pyrocms-review-258079)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/pyrocms-review-258079)

#### What Are G2 Users Discussing About PyroCMS?

- [What is PyroCMS used for?](https://www.g2.com/discussions/what-is-pyrocms-used-for)

### [AdaptCMS](https://www.g2.com/products/adaptcms/reviews)

AdaptCMS is an open source content management system.

**Average Rating:** 3.9/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate AdaptCMS?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.8/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AdaptCMS?

- **Seller:** [InsaneVisions](https://www.g2.com/sellers/insanevisions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 43% Small

#### What Are Recent G2 Reviews of AdaptCMS?

**["Very flexible for DIY setup and content management"](https://www.g2.com/survey_responses/adaptcms-review-9311679)**

**Rating:** 5.0/5.0 stars

_— Gordon. T B._

[Read full review](https://www.g2.com/survey_responses/adaptcms-review-9311679)

**["Very intuitive and easy to manage and publish content"](https://www.g2.com/survey_responses/adaptcms-review-9410614)**

**Rating:** 5.0/5.0 stars

_— Joseph N._

[Read full review](https://www.g2.com/survey_responses/adaptcms-review-9410614)

#### What Are G2 Users Discussing About AdaptCMS?

- [What is AdaptCMS used for?](https://www.g2.com/discussions/what-is-adaptcms-used-for)

### [Backdrop CMS](https://www.g2.com/products/backdrop-cms/reviews)

The comprehensive CMS for small to medium sized businesses and non-profits. Mission Backdrop CMS enables people to build highly customized websites, affordably, through collaboration and open source software. Audience Backdrop CMS is for the small to medium sized business, non-profits, educational institutions, and companies or organizations who are delivering comprehensive websites on a budget. Backdrop values site builders over coders. It's most important that the product first be usable, and second, easy to extend. Developers should consider their users first, and choose to build intuitive user interfaces over flexibility. If options must be presented in the user interface they should be minimal, but APIs beneath the surface can expose more options to developers. Backdrop values contrib developers over core developers. Core developers should fight the urge to refactor, because small changes in core may result in large changes for contrib. Each major change will be weighed carefully against the principles of the project, and if a decision is not immediately clear, and issue should be escalated to the Project Management Committee.

**Average Rating:** 3.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Backdrop CMS?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.7/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.8/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Backdrop CMS?

- **Seller:** [Backdrop CMS](https://www.g2.com/sellers/backdrop-cms)
- **Year Founded:** 2015
- **HQ Location:** Oakland, US
- **Twitter:** @backdropcms  
1,444 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a65550ee34d14df52cf8d09faa534c58a49f9e1cb6cd1a70d02af1cd5d294df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbackdrop-cms%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 36% Medium

#### What Are Recent G2 Reviews of Backdrop CMS?

**["A Great Alternative to Drupal"](https://www.g2.com/survey_responses/backdrop-cms-review-9124549)**

**Rating:** 4.5/5.0 stars

_— Seraj A._

[Read full review](https://www.g2.com/survey_responses/backdrop-cms-review-9124549)

**["User nature and simplified management"](https://www.g2.com/survey_responses/backdrop-cms-review-8706458)**

**Rating:** 4.5/5.0 stars

_— Karan S._

[Read full review](https://www.g2.com/survey_responses/backdrop-cms-review-8706458)

#### What Are G2 Users Discussing About Backdrop CMS?

- [What is Backdrop CMS used for?](https://www.g2.com/discussions/what-is-backdrop-cms-used-for)

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- [Component Content Management Systems](/categories/component-content-management-systems)
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[Browse Web Content Management Themes](/categories/web-content-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the [best web content management software](https://learn.g2.com/best-web-content-management-software) can integrate with [marketing software](https://www.g2.com/categories/marketing), third-party [CMS tools](https://www.g2.com/categories/cms-tools), or [content analytics software](https://www.g2.com/categories/content-analytics). Others may provide functionality for digital asset management and web design. They share features with [enterprise content management (ECM)](https://www.g2.com/categories/enterprise-content-management-ecm), [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms).

To qualify for inclusion in the Web Content Management category, a product must:

- Provide web-based editing and publishing capabilities for text, image, audio, and video files
- Offer templates for content creation
- Allow collaboration and approval for content creation

Show More

* * *

## How Do You Choose the Right Web Content Management Software?

### What You Should Know About Web Content Management Software

### What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

### Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

### Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

### Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

**Content Authoring –** Drafting and publishing content is intuitive and non-technical.

**Rich Text Editor –** Formatting content is straightforward and painless.

**Versioning –** Keep track of incrementally changing versions of the same content.

[**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

[**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors.

[**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order.

**Asset Management –** System allows the storage and management of rich media files.

**Internal Search –** Able to search your content based on keyword, metadata, tags, etc.

**Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

#### Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

[**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

[**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable.

[**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

[**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs.

[**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users.

[**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

**Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content.

**User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

[**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages.

**Dashboard and Reports –** Access pre-built and custom reports and dashboards.

**Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

[**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence.

### Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.

### Software and Services Related to Web Content Management Software

[**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication.

[**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content.

[**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.