# Best Web Content Management Software - Page 24

## How Many Web Content Management Software Products Does G2 Track?

**Total Products under this Category:** 390

### Category Stats (Jul 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sitecore Digital Experience Platform (+0.51%) - Among all products in this category, Sitecore Digital Experience Platform recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Web Content Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 390+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Web Content Management Software
 ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1288&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=2518)

Highlighted products: HubSpot Content Hub, Adobe Experience Manager, Webflow, Wix Studio, WordPress.org, Duda, Umbraco, and Sitecore Digital Experience Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=adobe-experience-manager&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sitecore-digital-experience-platform)

### [QuickerSite](https://www.g2.com/products/quickersite/reviews)

QuickerSite is an easy-to-use web-based Content Management System written in VBScript and ASP.

#### Who Is the Company Behind QuickerSite?

- **Seller:** [QuickerSite](https://www.g2.com/sellers/quickersite)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Qurate Web](https://www.g2.com/products/qurate-web/reviews)

Qurate Web is a comprehensive web development service designed to provide medium to large enterprises with a stable, scalable, and secure online presence. It offers end-to-end solutions encompassing design, development, hosting, and maintenance, ensuring that clients' websites are not only visually appealing but also optimized for performance and security. Key Features and Functionality: - Custom Design and Development: Tailored website designs that align with the client's brand identity and business objectives. - Hosting Services: Reliable hosting solutions that guarantee high uptime and fast load times. - Maintenance and Support: Ongoing maintenance, including regular security updates and performance optimization, to keep the website running smoothly. - Integration Capabilities: Seamless integration with existing tools and platforms to enhance functionality and user experience. Primary Value and Solutions Provided: Qurate Web addresses the challenges businesses face in establishing and maintaining a robust online presence. By offering a full suite of web development services, it enables companies to focus on their core operations while ensuring their digital platforms are professionally managed. This comprehensive approach not only enhances brand visibility but also improves customer engagement and drives business growth.

#### Who Is the Company Behind Qurate Web?

- **Seller:** [Qurate](https://www.g2.com/sellers/qurate-ada8cbd1-0702-4ec2-942f-79693f1cfc9a)
- **Year Founded:** 2022
- **HQ Location:** San Francisco, US
- **Twitter:** @qurate  
336 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8764c402c71aba96b66dce409b696e07439568602065fdb4c241a120803fa30e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15168125%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Rhythmix](https://www.g2.com/products/rhythmix/reviews)

Rhythmyx is an enterprise content management solution for web content, documents, digital assets, portals, and scanned images.

#### Who Is the Company Behind Rhythmix?

- **Seller:** [Percussion Software](https://www.g2.com/sellers/percussion-software)
- **Year Founded:** 1994
- **HQ Location:** Woburn, US
- **Twitter:** @percussion  
1,696 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=becfe1113c7593c606f82816df6de0a8470bf7afb5e829839f5bf44521e2deff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8747&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

### [RunIT CMS](https://www.g2.com/products/runit-cms/reviews)

RunIT CMS is a cloud-based web content management system.

#### Who Is the Company Behind RunIT CMS?

- **Seller:** [Run Business Solutions](https://www.g2.com/sellers/run-business-solutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SageCMS](https://www.g2.com/products/sagecms/reviews)

SageCMS is an open source content management system.

#### Who Is the Company Behind SageCMS?

- **Seller:** [SageFrame](https://www.g2.com/sellers/sageframe)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Saltech CMS](https://www.g2.com/products/saltech-cms/reviews)

Saltech Systems Content Management System provides a wide range of tools to manage business and keep it moving smoothly.

#### Who Is the Company Behind Saltech CMS?

- **Seller:** [Saltechsystems](https://www.g2.com/sellers/saltechsystems)
- **Year Founded:** 2004
- **HQ Location:** Ames, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9b3ec54009d83f1ee1811b859e4776c54d6db58a38cccbf08b9ab974f23fda4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsaltech-systems&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

### [SAM](https://www.g2.com/products/sam-site-authoring-and-maintenance-sam/reviews)

SAM (Site Authoring and Maintenance) web content management system was created by and for communications professionals to put your website back in the hands of your marketing team. SAM is purpose-built for managing web pages, not posts. Donovan Buck, VP of Software Engineering, began leading the development of SAM in the early 2000s when he noticed the need for a CMS that marketers could actually use. The goal was to create an easy to use, robust, and reliable platform for large, corporate clients with complex requirements. Built by marketers for marketers, SAM's true WYSIWYG editor provides an intuitive experience. SAM allows marketers to update web content without the headache. Plus, SAM's support team has earned a Customer Satisfaction score of 99%+ over the last five years.

#### Who Is the Company Behind SAM?

- **Seller:** [SAM (Site Authoring and Maintenance)](https://www.g2.com/sellers/sam-site-authoring-and-maintenance)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of SAM?

**["Digital Strategist with 10 years of agency experience."](https://www.g2.com/survey_responses/sam-review-4273172)**

**Rating:** 5.0/5.0 stars

_— Chris W._

[Read full review](https://www.g2.com/survey_responses/sam-review-4273172)

### [SCHLIX CMS](https://www.g2.com/products/schlix-cms/reviews)

SCHLIX CMS is a high-performance, open-source content management system designed to facilitate the creation and management of websites and blogs. Its user-friendly interface and modular architecture make it suitable for both novice users and experienced developers. The platform supports multi-site management, allowing users to oversee multiple websites from a single installation. Built with scalability in mind, SCHLIX CMS can handle high-traffic loads efficiently. It is compatible with various hosting environments, including cloud services and shared web hosting providers. Key Features and Functionality: - Open and Customizable: SCHLIX CMS offers a designer and developer-friendly platform. Users can override themes, templates, and custom code without altering the core system. It integrates seamlessly with Bootstrap and Zurb Foundation CSS frameworks, facilitating the creation of responsive websites. - Extensible Architecture: The CMS includes a robust API that provides database abstraction, user management, granular permissions, search engine-friendly URLs, caching, and templating. This extensibility allows developers to focus on building applications without concerning themselves with underlying infrastructure. - Granular Access Control: An advanced access control list system enables precise management of user group permissions, allowing administrators to control access to various parts of the site effectively. - Search Engine Optimization : SCHLIX CMS is designed to be search engine friendly, featuring a built-in XML sitemap generator for easy submission to search engines like Google, Bing, and Yahoo. Users can target tags, keywords, content, and URLs to specific languages, enhancing SEO efforts. - Security Focused: Security is a priority, with code written to ensure robustness and quick delivery of updates. The system includes an auto-updater that applies updates with a single click, preserving custom modifications. - Comprehensive Support: Users have access to support through forums and prioritized service options, ensuring assistance is available when needed. Primary Value and User Solutions: SCHLIX CMS addresses the need for a flexible, scalable, and user-friendly content management system. Its modular design and extensible API empower developers to create customized applications efficiently, while its intuitive interface allows content creators to manage websites and blogs with ease. The platform's emphasis on security, SEO, and multi-site management makes it a comprehensive solution for businesses and individuals seeking a reliable CMS to build and maintain their online presence.

#### Who Is the Company Behind SCHLIX CMS?

- **Seller:** [SCHLIX](https://www.g2.com/sellers/schlix)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Seamless CMS](https://www.g2.com/products/seamless-cms/reviews)

Seamless CMS is a content management system designed to simplify website management for organizations, particularly in the public sector. It offers a user-friendly interface that allows users to create and edit content effortlessly, eliminating the need for complex coding. With customizable templates and design options, Seamless CMS enables the creation of websites that accurately reflect an organization's brand identity. Its scalable architecture ensures that as an organization grows, the CMS can accommodate increased demands without compromising performance. Additionally, Seamless CMS integrates seamlessly with popular third-party tools and platforms, enhancing overall operational efficiency. Key Features and Functionality: - Effortless Content Management: A user-friendly interface with drag-and-drop functionality allows for easy content creation and editing without coding knowledge. - Flexible Design Options: Offers a variety of customizable templates and design choices to create unique and engaging websites. - Scalability: Designed to handle the demands of growing organizations, allowing for the addition of new pages and features without performance issues. - Seamless Integration: Integrates with popular third-party tools and platforms, such as Google Analytics and social media platforms, to enhance operational efficiency. Primary Value and Solutions Provided: Seamless CMS addresses the challenges organizations face in managing and updating their websites by providing an intuitive platform that simplifies content management. It empowers users to maintain an up-to-date and professional online presence without requiring technical expertise. The CMS's scalability ensures that as an organization grows, its digital infrastructure can expand accordingly. By integrating with essential tools and platforms, Seamless CMS enhances operational efficiency, allowing organizations to focus on their core missions while maintaining an effective digital presence.

#### Who Is the Company Behind Seamless CMS?

- **Seller:** [SeamlessCMS](https://www.g2.com/sellers/seamlesscms)
- **HQ Location:** Denver, Colorado, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d5130b2888af120927b37379a7ff7dbcfd3a0fd4eacbc18d5f8c3937ca9a541d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgranicusinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,497 employees on LinkedIn®

### [Segemai Content Management System](https://www.g2.com/products/segemai-content-management-system/reviews)

It covers a range of domains encompassing cutting edge technologies like Enterprise Portal servers & Content Management Systems, Java/J2EE and different Mobile platforms.

#### Who Is the Company Behind Segemai Content Management System?

- **Seller:** [Segemai Technologies](https://www.g2.com/sellers/segemai-technologies)
- **Year Founded:** 2011
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4b72bc670df8fe40c1a36866c10168a0c4581b9ade3c10d80360afa1ee53e9d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsegemai-technologies&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Servd Hosting](https://www.g2.com/products/servd-hosting/reviews)

Servd Hosting is a hosting platform that specializes in hosting Craft CMS websites.

#### Who Is the Company Behind Servd Hosting?

- **Seller:** [Servd Hosting](https://www.g2.com/sellers/servd-hosting)
- **HQ Location:** N/A
- **Twitter:** @ServdHosting  
304 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ShoutCMS](https://www.g2.com/products/shoutcms/reviews)

ShoutCMS is a revolutionary platform for website and eCommerce development, combining the most important functions for running a business through your website WITHOUT plugins. ShoutCMS integrates an easy-to-use Website Builder, eCommerce, Invoicing, Mass Email, CRM, Form Templates, Calendar, Email accounts and a Member Directory. ShoutCMS helps thousands of companies and organizations simplify digital marketing, lead generation AND running their business on one easy to use platform. Build a better website! Run a better business with ShoutCMS!

#### Who Is the Company Behind ShoutCMS?

- **Seller:** [ShoutCMS](https://www.g2.com/sellers/shoutcms)
- **Year Founded:** 2018
- **HQ Location:** Edmonton, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e9ac478618b3d2b28094663b78008f1999ab4a6bacad5f3110c9e0ff417d5e6&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshoutcms&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SilverStripe powered by Installatron](https://www.g2.com/products/silverstripe-powered-by-installatron/reviews)

Magento powered by Installatron is a comprehensive solution that combines the robust e-commerce capabilities of Magento with the streamlined installation and management features of Installatron. This integration simplifies the deployment and maintenance of Magento-based online stores, making it accessible for users ranging from small businesses to large enterprises. Key Features and Functionality: - Simplified Installation: Installatron provides a user-friendly interface that allows for the quick and easy installation of Magento, reducing the technical barriers typically associated with setting up an e-commerce platform. - Automated Updates: The system offers automatic updates for Magento, ensuring that the platform remains secure and up-to-date with the latest features and improvements. - Backup and Restore: Installatron includes automated backup and restore functionalities, allowing users to safeguard their data and quickly recover from potential issues. - Application Management: Users can manage multiple applications from a centralized dashboard, facilitating efficient oversight and maintenance of their online stores. - Compatibility with Hosting Platforms: Installatron integrates seamlessly with popular web hosting control panels such as cPanel, DirectAdmin, and Plesk, providing flexibility in hosting choices. Primary Value and User Solutions: The integration of Magento with Installatron addresses several challenges faced by e-commerce store owners: - Reduced Technical Complexity: By automating the installation and management processes, users without extensive technical expertise can set up and maintain a professional online store. - Enhanced Security and Performance: Regular updates and backup features ensure that the store operates securely and efficiently, minimizing downtime and potential data loss. - Time and Cost Efficiency: The streamlined processes save time and resources, allowing business owners to focus on growth and customer engagement rather than technical maintenance. Overall, Magento powered by Installatron offers a robust and user-friendly solution for establishing and managing an e-commerce presence, catering to the needs of businesses seeking a reliable and efficient online store platform.

#### Who Is the Company Behind SilverStripe powered by Installatron?

- **Seller:** [Installatron](https://www.g2.com/sellers/installatron)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Silvrback](https://www.g2.com/products/silvrback/reviews)

Silvrback is an intuitive blogging platform.

#### Who Is the Company Behind Silvrback?

- **Seller:** [Silvrback](https://www.g2.com/sellers/silvrback)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SiteCaddy](https://www.g2.com/products/sitecaddy/reviews)

SiteCaddy is the online suite of tools helps a user to easily manage the site, e-commerce, contacts, communications, and online marketing.

#### Who Is the Company Behind SiteCaddy?

- **Seller:** [SiteCaddy](https://www.g2.com/sellers/sitecaddy)
- **Year Founded:** 1999
- **HQ Location:** Dublin 3, IE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e157950641737940a0bc383ae39fa54187bb49c709a2d1fcff13a690d2af3324&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgreen-island-interactive&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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- [Digital Rights Management (DRM)](/categories/digital-rights-management-drm)
- [Document Management](/categories/document-management)
- [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm)

[Browse Web Content Management Themes](/categories/web-content-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the [best web content management software](https://learn.g2.com/best-web-content-management-software) can integrate with [marketing software](https://www.g2.com/categories/marketing), third-party [CMS tools](https://www.g2.com/categories/cms-tools), or [content analytics software](https://www.g2.com/categories/content-analytics). Others may provide functionality for digital asset management and web design. They share features with [enterprise content management (ECM)](https://www.g2.com/categories/enterprise-content-management-ecm), [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms).

To qualify for inclusion in the Web Content Management category, a product must:

- Provide web-based editing and publishing capabilities for text, image, audio, and video files
- Offer templates for content creation
- Allow collaboration and approval for content creation

Show More

* * *

## How Do You Choose the Right Web Content Management Software?

### What You Should Know About Web Content Management Software

### What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

### Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

### Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

### Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

**Content Authoring –** Drafting and publishing content is intuitive and non-technical.

**Rich Text Editor –** Formatting content is straightforward and painless.

**Versioning –** Keep track of incrementally changing versions of the same content.

[**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

[**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors.

[**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order.

**Asset Management –** System allows the storage and management of rich media files.

**Internal Search –** Able to search your content based on keyword, metadata, tags, etc.

**Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

#### Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

[**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

[**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable.

[**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

[**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs.

[**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users.

[**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

**Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content.

**User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

[**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages.

**Dashboard and Reports –** Access pre-built and custom reports and dashboards.

**Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

[**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence.

### Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.

### Software and Services Related to Web Content Management Software

[**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication.

[**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content.

[**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.