# Best Web Content Management Software - Page 21

## How Many Web Content Management Software Products Does G2 Track?

**Total Products under this Category:** 390

### Category Stats (Aug 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sitecore Digital Experience Platform (+0.51%) - Among all products in this category, Sitecore Digital Experience Platform recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Web Content Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 390+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Web Content Management Software
 ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1288&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=2518)

Highlighted products: HubSpot Content Hub, Adobe Experience Manager, Webflow, Wix Studio, WordPress.org, Duda, Umbraco, and Sitecore Digital Experience Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=adobe-experience-manager&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sitecore-digital-experience-platform)

**Sponsored**

### Agility CMS

Agility CMS is a headless, API-first content management system designed to empower enterprise teams in managing websites, applications, and digital channels at scale. This innovative solution allows editorial teams to take control of publishing directly, eliminating the dependency on developers for content updates. Meanwhile, engineering teams benefit from a clean API that seamlessly connects to any frontend, tool, or channel within their technology stack. With over 20 years of migration experience and a robust architecture, Agility CMS is built to last, ensuring organizations can rely on it well beyond their next contract renewal. Targeted primarily at marketing professionals and developers, Agility CMS streamlines the content creation and updating process. Marketing teams can leverage a user-friendly visual interface to build pages and preview changes in real time, enabling them to maintain control over their content without requiring coding skills. This hands-on approach allows for quick responses to evolving market demands. For development teams, Agility CMS offers the flexibility to work with any preferred framework, accessing content through RESTful or GraphQL APIs. This adaptability facilitates the creation of customized solutions tailored to specific project needs, free from the constraints of traditional content management systems. Agility CMS is equipped with several key features that enhance its overall functionality and usability. An integrated Content Delivery Network (CDN) ensures that content is published rapidly and consistently across all channels, while enterprise-grade security measures protect sensitive information. The composable architecture allows organizations to adapt and scale their content management strategies as necessary, making it suitable for businesses of all sizes. These features collectively contribute to a streamlined content delivery process, allowing users to focus on creating impactful content rather than navigating technical hurdles. What distinguishes Agility CMS from other content management systems is its unwavering commitment to security, extensive industry experience, and dedicated customer support. With over two decades of expertise in the CMS landscape, the Agility team possesses a profound understanding of the challenges organizations face and designs solutions that effectively address these needs. Additionally, the human support provided by Agility CMS is a significant differentiator; customers can expect prompt assistance from knowledgeable representatives who are genuinely invested in their success. This combination of robust security, industry experience, and personalized support positions Agility CMS as a reliable choice for enterprises, such as Collabria Financial and Mitsubishi, that require secure and scalable content delivery across multiple channels.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=51&secure%5Bchosen_at%5D=2026-08-02T07%3A32%3A47Z&secure%5Bdisplayable_resource_id%5D=51&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=51&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=38119&secure%5Bresource_id%5D=51&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fweb-content-management%3Fpage%3D21%26sa%3DX&secure%5Btoken%5D=934241d24a2079fdb94cd6c2298e58f55577f2407f172e3f258d994305f35e7f&secure%5Burl%5D=https%3A%2F%2Fagilitycms.com%2Fdemo-request%3Futm_source%3DG2%26utm_medium%3DBanner%26utm_campaign%3DPaid_Advertising_June&secure%5Burl_type%5D=custom_url)

### [InstantCMS](https://www.g2.com/products/instantcms/reviews)

InstantCMS is an open source content management system, focused mainly on the creation of portals, social networks and dating sites.

#### Who Is the Company Behind InstantCMS?

- **Seller:** [InstantCMS](https://www.g2.com/sellers/instantcms)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Ionize](https://www.g2.com/products/ionize/reviews)

Ionize is an open source PHP content management system.

#### Who Is the Company Behind Ionize?

- **Seller:** [Partikule](https://www.g2.com/sellers/partikule)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [iPlasmaCMS2](https://www.g2.com/products/iplasmacms2/reviews)

iPlasmaCMS2 is a proprietary website content management system suited for website administrators from beginners to advanced users.

#### Who Is the Company Behind iPlasmaCMS2?

- **Seller:** [Insercorp LTD](https://www.g2.com/sellers/insercorp-ltd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Jadu Continuum](https://www.g2.com/products/jadu-continuum/reviews)

Jadu Continuum provides web experience management software, specialising in web CMS, forms and customer case management for enterprises.

#### Who Is the Company Behind Jadu Continuum?

- **Seller:** [Jadu](https://www.g2.com/sellers/jadu)
- **Year Founded:** 2000
- **HQ Location:** Leicester, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a87c2e0aa95ee2d100ffc9ab68ecad0f44f15dace71f89ee04cf4812302f7678&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjadu%2F&secure%5Burl_type%5D=linkedin_company_website)  
137 employees on LinkedIn®

### [Jease](https://www.g2.com/products/jease/reviews)

Jease is an open-source content management system written in Java.

#### Who Is the Company Behind Jease?

- **Seller:** [Jease](https://www.g2.com/sellers/jease)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Jraft CMS](https://www.g2.com/products/jraft-cms/reviews)

Jraft brings real-time collaboration to writers, editors, and designers to build publications people want to discover. Whether you're a blogger or a big city publisher, Jraft is the platform to showcase your best work.

#### Who Is the Company Behind Jraft CMS?

- **Seller:** [Albion Media Pty. Ltd.](https://www.g2.com/sellers/albion-media-pty-ltd)
- **Year Founded:** 1986
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=85d4d84e2176b49722d5ef3acfbd5b0260bde3677712b815a4add58b1853589e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falbion-computers-plc&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

### [Kandidat CMS](https://www.g2.com/products/kandidat-cms/reviews)

Kandidat CMS is a content management system written in PHP.

#### Who Is the Company Behind Kandidat CMS?

- **Seller:** [Kan Studio](https://www.g2.com/sellers/kan-studio)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Kirra](https://www.g2.com/products/kirra/reviews)

Kirra is a content management system.

#### Who Is the Company Behind Kirra?

- **Seller:** [Kirra](https://www.g2.com/sellers/kirra)
- **Year Founded:** 2002
- **HQ Location:** Groningen, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b608a283d31eca4d11499c44db6fa85c418ed3120cccc6f5a6bb83677bb224e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiwink&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

### [Kurtosys](https://www.g2.com/products/kurtosys/reviews)

Kurtosys is a secure, cloud-based digital and reporting platform designed to make investment data & insight delivery pain-free. Our solutions provide an effortless experience for those in need of fully automated and powerful investment report systems, client portals and global investment websites. Digital & Reporting Solutions for Investment Managers Committed to helping sales and client service teams deliver exceptional document, reporting and digital experiences to investors. Digital Experiences Client Reports, Sales and Marketing Collateral, Digital Experiences. Delivered through a single publication data and content store. Localized Content Localized content and reporting to meet the needs of international regulatory requirements and support distribution processes in the most frictionless way possible. Data ready for publication Publication Ready Data. Have a single content store of all your data, content and materials that is publication ready for delivery in every channel and every medium. Meet the new demands of ESG enhanced reporting All managed in the cloud through self-serve user interfaces. Making our technology suitable for every type of firm no matter how small or large.

**Average Rating:** 3.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Kurtosys?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Kurtosys?

- **Seller:** [Kurtosys](https://www.g2.com/sellers/kurtosys)
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @kurtosys  
4,682 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6295f67c7b087918e02b4967855f40acf6eb2cfc8d3133878167f8a47d9c60a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompanies%2Fkurtosys-systems&secure%5Burl_type%5D=linkedin_company_website)  
198 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Do G2 Reviewers Say About Kurtosys?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Kurtosys, finding it secure and tailored for financial services.
- Users value the **intuitive design** of Kurtosys, appreciating its user-friendliness and focus on financial services.
- Users appreciate the **performance optimization** of Kurtosys, noting its user-friendliness and security for financial services.
- Users value the **security** of Kurtosys, appreciating its design tailored for the financial services industry.

##### Cons

- Users find that **customization options are limited** without developer support, hindering progress for non-technical users.
- Users find the **limited customization options** challenging, especially without developer support for non-technical users.
- Users find the **limited editing features** of Kurtosys can hinder customization and slow down non-technical users.
- Users find the **limited customization options** without developer support can slow down their experience significantly.
- Users find the **limited customization options** a drawback, especially for those without developer support.

### [Liana®Cloud Website & Mobile](https://www.g2.com/products/liana-cloud-website-mobile/reviews)

Tailored website solutions powered by Liana CMS. Liana specializes in creating personalized websites that align with your objectives, providing end-to-end development support throughout the entire lifecycle. Liana CMS's user-friendly interface makes content management seamless, requiring no coding skills. Craft professional, brand-aligned websites using our customizable modules for a tailored solution. Key features: -Drag and drop editor -Search engine optimization -Top-notch design -Ongoing development

#### Who Is the Company Behind Liana®Cloud Website & Mobile?

- **Seller:** [Liana Technologies](https://www.g2.com/sellers/liana-technologies)
- **Year Founded:** 2005
- **HQ Location:** Oulu, FI
- **Twitter:** @lianatech  
5,876 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc669e0d2fc6a31b9414d9c47a6eb50b1a3e19f90b9d0b3409374902021d00a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fliana-technologies&secure%5Burl_type%5D=linkedin_company_website)  
154 employees on LinkedIn®

### [Libercus](https://www.g2.com/products/libercus/reviews)

Libercus is an editorial content management system.

#### Who Is the Company Behind Libercus?

- **Seller:** [Libercus](https://www.g2.com/sellers/libercus)
- **Year Founded:** 2009
- **HQ Location:** Toledo, US
- **Twitter:** @libercus  
83 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=43e94e5dda3102bda8a62502f6cdc61d4a33a10304b5c46384e8258d7182982e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fe--viddal-%2526-associates-llc%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Linnovate ReIndex](https://www.g2.com/products/linnovate-reindex/reviews)

Reindex is our open-source opinionated platform, necessary when building modernized web - applications. Typical enterprises and businesses have legacy databases and services, a CMS, and the need to provide a personalized area for their clients. Reindex provides a mature platform to bind all of these together and lets you expose data from your core services, while supercharging your CMS. It's the perfect solution whether you feel you have out-grown your CMS, you're looking to add personalized user capabilities, or have various microservices that augment your CMS. Find out what Reindex can do for you.

#### Who Is the Company Behind Linnovate ReIndex?

- **Seller:** [Hossted](https://www.g2.com/sellers/hossted)
- **Year Founded:** 2006
- **HQ Location:** Bnei Brak, Israel
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ece344caacbd6ebc49331e09fbb7393554348124a2870ce8438c58303c8bdcdb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinnovate-ltd&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

### [Live Story](https://www.g2.com/products/live-story/reviews)

Live Story is the no-code Frontend Creative Platform for business teams that need agility without compromising governance. Trusted by global enterprise brands across fashion, luxury, retail, finance, and lifestyle. We turn rigid tech stacks into agile, scalable content infrastructure. A creative environment your team actually controls. Enterprise teams use Live Story to design, schedule, and publish digital experiences instantly. No bottlenecks. No trade-offs on performance, SEO, personalization, or governance. We work with your existing stack. We do not touch your data model. IT keeps control. Marketing gains speed. With Live Story, you can launch and optimize: - Campaign landing pages - Product drops and brand storytelling - Editorial and content hubs - Localized experiences across markets and languages - Always-on pages that evolve continuously - A/B/n tests directly on the frontend No developer dependency. Fully integrated into your ecosystem. Take control of your frontend. Move at the speed your business already demands.

#### Who Is the Company Behind Live Story?

- **Seller:** [Live Story](https://www.g2.com/sellers/live-story)
- **Year Founded:** 2020
- **HQ Location:** Milan, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e065e4f92143b1e85d7e1115efe9af1f28f04365bb1c4ef1fd1c4c262d300002&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flive-story&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [LiveStreet CMS](https://www.g2.com/products/livestreet-cms/reviews)

LiveStreet is a free (GPLv2) engine for blog and social networks. The project has been implemented with the OOP on PHP5 + MySQL5 and is built on the principle of the MVC model, which makes it possible to change both the logic engine, and appearance with ease.

#### Who Is the Company Behind LiveStreet CMS?

- **Seller:** [LiveStreet CMS](https://www.g2.com/sellers/livestreet-cms)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LoftOS](https://www.g2.com/products/loftos/reviews)

Innoloft offers LoftOS, an AI no-code builder that enables organizations to create more valuable relationships with customers, members, partners, and the communities they serve. Build custom platforms that drive engagement, generate revenue and streamline workflows by improving communication, networking, and knowledge-sharing.

**Average Rating:** 4.8/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate LoftOS?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind LoftOS?

- **Seller:** [Innoloft](https://www.g2.com/sellers/innoloft)
- **Year Founded:** 2019
- **HQ Location:** Aachen, DE
- **Twitter:** @innoloft\_net  
988 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2cb542ad503d6196f2b95b441e9b2467602db2aebd102e5347daa61a7be6b060&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finnoloft%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 17% Large

#### What Are Recent G2 Reviews of LoftOS?

**["Great Service, Minor Improvements Needed!"](https://www.g2.com/survey_responses/loftos-review-10246383)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/loftos-review-10246383)

**["Great B2B Plattform tool mit potential to be even more low code!"](https://www.g2.com/survey_responses/loftos-review-8045641)**

**Rating:** 4.5/5.0 stars

_— Nils S._

[Read full review](https://www.g2.com/survey_responses/loftos-review-8045641)

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 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the [best web content management software](https://learn.g2.com/best-web-content-management-software) can integrate with [marketing software](https://www.g2.com/categories/marketing), third-party [CMS tools](https://www.g2.com/categories/cms-tools), or [content analytics software](https://www.g2.com/categories/content-analytics). Others may provide functionality for digital asset management and web design. They share features with [enterprise content management (ECM)](https://www.g2.com/categories/enterprise-content-management-ecm), [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms).

To qualify for inclusion in the Web Content Management category, a product must:

- Provide web-based editing and publishing capabilities for text, image, audio, and video files
- Offer templates for content creation
- Allow collaboration and approval for content creation

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## How Do You Choose the Right Web Content Management Software?

### What You Should Know About Web Content Management Software

### What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

### Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

### Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

### Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

**Content Authoring –** Drafting and publishing content is intuitive and non-technical.

**Rich Text Editor –** Formatting content is straightforward and painless.

**Versioning –** Keep track of incrementally changing versions of the same content.

[**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

[**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors.

[**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order.

**Asset Management –** System allows the storage and management of rich media files.

**Internal Search –** Able to search your content based on keyword, metadata, tags, etc.

**Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

#### Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

[**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

[**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable.

[**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

[**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs.

[**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users.

[**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

**Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content.

**User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

[**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages.

**Dashboard and Reports –** Access pre-built and custom reports and dashboards.

**Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

[**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence.

### Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.

### Software and Services Related to Web Content Management Software

[**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication.

[**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content.

[**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.