# Best Web Content Management Software - Page 9

## How Many Web Content Management Software Products Does G2 Track?

**Total Products under this Category:** 390

### Category Stats (Aug 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sitecore Digital Experience Platform (+0.51%) - Among all products in this category, Sitecore Digital Experience Platform recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Web Content Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 390+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Web Content Management Software
 ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1288&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=2518)

Highlighted products: HubSpot Content Hub, Adobe Experience Manager, Webflow, Wix Studio, WordPress.org, Duda, Umbraco, and Sitecore Digital Experience Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=adobe-experience-manager&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sitecore-digital-experience-platform)

**Sponsored**

### Adobe Experience Manager

Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies. Experience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=51&secure%5Bchosen_at%5D=2026-08-02T02%3A57%3A43Z&secure%5Bdisplayable_resource_id%5D=51&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=51&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1288&secure%5Bresource_id%5D=51&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fweb-content-management%3Flanguage%3Ddutch%26page%3D9&secure%5Btoken%5D=0ccfd5dfaa8cab397b2be43b1c8fd30f10d0b8852816b0c78db7eb21f3e9378f&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fsites.html%3Fsdid%3DF89JZBK1%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [CommonSpot](https://www.g2.com/products/commonspot/reviews)

CommonSpot™ is a secure Web platform that includes a content management system, an application development framework, a suite of marketing solutions, and Web 2.0 and social media features that help organizations create world-class Web experiences that drive high-impact results.

**Average Rating:** 3.3/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate CommonSpot?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Content Authoring:** 7.1/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 6.3/10 (Category avg: 8.3/10)
- **API / Integrations:** 5.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind CommonSpot?

- **Seller:** [PaperThin, Inc](https://www.g2.com/sellers/paperthin-inc)
- **Year Founded:** 1993
- **HQ Location:** Quincy, MA
- **Twitter:** @commonspot  
361 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a756c46651861f5b3a9b71304d98bcd10f1cc187afdf471412404058af993220&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F52879%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Higher Education
- **Company Size:** 43% Large, 36% Small

#### What Are Recent G2 Reviews of CommonSpot?

**["Takes some time to learn, but no limits to flexibilty."](https://www.g2.com/survey_responses/commonspot-review-4329200)**

**Rating:** 4.5/5.0 stars

_— Ed N._

[Read full review](https://www.g2.com/survey_responses/commonspot-review-4329200)

**["Worked with commonspot during graduate studies"](https://www.g2.com/survey_responses/commonspot-review-4384677)**

**Rating:** 4.0/5.0 stars

_— Kora M._

[Read full review](https://www.g2.com/survey_responses/commonspot-review-4384677)

#### What Are G2 Users Discussing About CommonSpot?

- [What is CommonSpot used for?](https://www.g2.com/discussions/what-is-commonspot-used-for)

### [OpenCms](https://www.g2.com/products/opencms/reviews)

OpenCms from Alkacon Software is a professional, easy to use website content management system. OpenCms helps content managers worldwide to create and maintain beautiful websites fast and efficiently.

**Average Rating:** 3.3/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate OpenCms?

- **Has the product been a good partner in doing business?:** 4.2/10 (Category avg: 8.7/10)
- **Content Authoring:** 6.4/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 6.4/10 (Category avg: 8.3/10)
- **API / Integrations:** 5.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind OpenCms?

- **Seller:** [OpenCms](https://www.g2.com/sellers/opencms)
- **HQ Location:** Quận 9, VN
- **Twitter:** @OpenCms  
456 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46273b4eec37d07ccc257ab98bf745962fe30f7b50518d12b1e071f541695404&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffoo-opencms%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 37% Large

#### What Are Recent G2 Reviews of OpenCms?

**["OpenCms is giving the best solution for the developers to achieve the development requirements"](https://www.g2.com/survey_responses/opencms-review-6815238)**

**Rating:** 4.0/5.0 stars

_— Muhammad H._

[Read full review](https://www.g2.com/survey_responses/opencms-review-6815238)

**["Worth checking out"](https://www.g2.com/survey_responses/opencms-review-4960218)**

**Rating:** 4.0/5.0 stars

_— Marina K._

[Read full review](https://www.g2.com/survey_responses/opencms-review-4960218)

### [Mobile Joomla](https://www.g2.com/products/mobile-joomla/reviews)

Mobile Joomla is a mobile template to create a beautiful, fast-loading experience for mobile devices.

**Average Rating:** 3.7/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Mobile Joomla?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Content Authoring:** 7.6/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.4/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Mobile Joomla?

- **Seller:** [Mobile Joomla](https://www.g2.com/sellers/mobile-joomla)
- **HQ Location:** San Francisco, CA
- **Twitter:** @mobilejoomla  
8,600 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5e56dea50c92328bd346b45160f64521db5c2ae0556346f1daed73c5dcddd99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-joomla-%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Medium, 27% Small

#### What Are Recent G2 Reviews of Mobile Joomla?

**["A great starting point for building new stable website"](https://www.g2.com/survey_responses/mobile-joomla-review-8183547)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/mobile-joomla-review-8183547)

**["Ensuring a positive mobile user experience"](https://www.g2.com/survey_responses/mobile-joomla-review-10013971)**

**Rating:** 4.5/5.0 stars

_— Shajin K._

[Read full review](https://www.g2.com/survey_responses/mobile-joomla-review-10013971)

### [atrify](https://www.g2.com/products/atrify/reviews)

atrify is the platform for product content that enables more than 20,000 users in over 50 countries to share accurate and reliable content with their partners and consumers. With complementary expert services, atrify provides a holistic solution portfolio for transparency, compliance and cross-channel trading. atrify is 100% owned by GS1 Germany.

**Average Rating:** 4.7/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate atrify?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 10.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.9/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind atrify?

- **Seller:** [Syndigo](https://www.g2.com/sellers/syndigo)
- **Year Founded:** 2017
- **HQ Location:** Chicago, Illinois
- **Twitter:** @syndigoLLC  
281 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b31df4100632d3c4a3872a01d2318660d853b4c18c13f473ab419cbbb6b3ce80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F28625135%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,727 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 38% Medium, 38% Small

#### What Are Recent G2 Reviews of atrify?

**["Standardized Partner Data Publishing with GLN-Level Content Management"](https://www.g2.com/survey_responses/atrify-review-12975688)**

**Rating:** 4.5/5.0 stars

_— Verified User in Food Production_

[Read full review](https://www.g2.com/survey_responses/atrify-review-12975688)

**["Boosts Operational Efficiency Once You’re Up to Speed"](https://www.g2.com/survey_responses/atrify-review-12851358)**

**Rating:** 5.0/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/atrify-review-12851358)

#### What Are G2 Users Discussing About atrify?

- [What is atrify used for?](https://www.g2.com/discussions/what-is-atrify-used-for)

### [Cockpit CMS](https://www.g2.com/products/cockpit-cms/reviews)

Cockpit was born out of the need of building a simple dynamic site.

**Average Rating:** 4.1/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Cockpit CMS?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Content Authoring:** 7.9/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.7/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Cockpit CMS?

- **Seller:** [agentejo](https://www.g2.com/sellers/agentejo)
- **HQ Location:** Stadt Hamburg
- **Twitter:** @getcockpit  
1,129 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=398522a18a7f9bfbbeeec113fdf96b973fe33c1eb3ee095dda2f719c81b0ff6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fagentejo%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 36% Large

#### What Are Recent G2 Reviews of Cockpit CMS?

**["A problem-free CMS, a simple and easy tool to use"](https://www.g2.com/survey_responses/cockpit-cms-review-8575066)**

**Rating:** 4.5/5.0 stars

_— Laura K._

[Read full review](https://www.g2.com/survey_responses/cockpit-cms-review-8575066)

**["Simple but great and careful headless CMS"](https://www.g2.com/survey_responses/cockpit-cms-review-7412961)**

**Rating:** 4.5/5.0 stars

_— Bryan T._

[Read full review](https://www.g2.com/survey_responses/cockpit-cms-review-7412961)

#### What Are G2 Users Discussing About Cockpit CMS?

- [What is Cockpit CMS used for?](https://www.g2.com/discussions/what-is-cockpit-cms-used-for)

### [Enonic](https://www.g2.com/products/enonic/reviews)

Digital teams use the Enonic platform to structure content, compose pages, and deliver digital experiences with their preferred front-end frameworks. Visual editing and real-time preview give editors an intuitive mastery and control of their content, which can be accessed via the API and used as data. The platform also supports re-use and localization of content to support brands across markets. Enonic is optimized for agile development, and offers standard integrations with popular marketing tools and front-end frameworks. Developers can even build their own back-end services and APIs to cover custom use cases.

**Average Rating:** 4.5/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate Enonic?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 10.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 10.0/10 (Category avg: 8.3/10)
- **API / Integrations:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Enonic?

- **Seller:** [Enonic](https://www.g2.com/sellers/enonic)
- **Year Founded:** 2000
- **HQ Location:** Oslo, Norway
- **Twitter:** @EnonicHQ  
863 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8455f74f8ebb42a2c61859f9174969dd06f13e0f3f52fb225333d74f772cac0d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F55102&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 39% Medium, 32% Large

#### What Are Recent G2 Reviews of Enonic?

**["WordPress.com Alternative of this Era: Enonic"](https://www.g2.com/survey_responses/enonic-review-8193819)**

**Rating:** 4.5/5.0 stars

_— Mia F._

[Read full review](https://www.g2.com/survey_responses/enonic-review-8193819)

**["Feature full and JavaScript-based hybrid CMS/platform"](https://www.g2.com/survey_responses/enonic-review-6585562)**

**Rating:** 4.5/5.0 stars

_— Bobby W._

[Read full review](https://www.g2.com/survey_responses/enonic-review-6585562)

#### What Are G2 Users Discussing About Enonic?

- [What is Enonic used for?](https://www.g2.com/discussions/what-is-enonic-used-for) - 1 comment

### [Modx](https://www.g2.com/products/modx/reviews)

MODX Revolution: The Anti-Bloat Content Management Framework MODX Revolution is a PHP-based content management framework that provides web developers and content creators with a flexible platform for building and managing websites without unnecessary code bloat or structural limitations. This open-source web content management system, first launched in 2004, separates content from design completely, allowing for complete creative freedom while maintaining powerful content management capabilities. MODX Revolution serves as an ideal solution for web development agencies, freelance developers, and organizations that require customizable website architecture without the constraints imposed by more prescriptive content management systems. The platform enables users to create anything from simple brochure sites to complex web applications while maintaining full control over HTML, CSS, and JavaScript output. The framework's approach to web content management focuses on giving developers the tools they need without dictating how websites should be structured. This philosophy makes MODX particularly suitable for projects requiring unique designs, custom functionality, or integration with existing systems and APIs. Content editors benefit from an intuitive interface that can be customized to match their specific workflow requirements. MODX Revolution's architecture centers around a lightweight core that can be extended through add-ons and custom code. The system stores content in a database while allowing developers complete freedom over how that content is displayed. This separation ensures websites remain maintainable as they grow in complexity, with content management tasks handled independently from design and development concerns. Key features of MODX Revolution include: • Complete template freedom with no predefined markup or structural requirements • Granular user permissions and role-based access controls for team collaboration • Built-in search engine optimization tools, including customizable URLs and metadata • Extensible architecture through a comprehensive API and add-on ecosystem • Multi-language support for both the content management interface and website content While MODX Revolution is powerful as a standalone open-source solution, it gains significant additional functionality when hosted on MODX Cloud. This specialized hosting environment enhances the CMS with features such as: • Backstage, a selective content publishing workflow tool that enables content staging and approval processes • Automated backups and one-click restore functionality • Advanced site management and monitoring capabilities • Enhanced security measures specifically designed for MODX sites • Performance optimization through content delivery networks and caching For organizations seeking a web content management solution that provides both flexibility and control, MODX Revolution offers a framework that adapts to specific project requirements rather than forcing developers to adapt to the system. The Anti-Bloat Content Management Framework prioritizes efficient code and performance while giving users the tools they need to create sophisticated websites and web applications.

**Average Rating:** 3.8/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Modx?

- **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Modx?

- **Seller:** [Modx](https://www.g2.com/sellers/modx)
- **Year Founded:** 2004
- **HQ Location:** Dallas, TX
- **Twitter:** @modx  
4,080 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=98242f7132a3c91b293728992e1103e4e9b8189a6a6ecd69d19fbe8d2c1f7c4e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1624074%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 62% Small, 31% Medium

#### What Are Recent G2 Reviews of Modx?

**["Modex is the best CMS for website and very user friendly manager."](https://www.g2.com/survey_responses/modx-review-4575044)**

**Rating:** 4.5/5.0 stars

_— Vinod J._

[Read full review](https://www.g2.com/survey_responses/modx-review-4575044)

**["Been using Modx for years and still does the job!"](https://www.g2.com/survey_responses/modx-review-5188487)**

**Rating:** 5.0/5.0 stars

_— Adam K._

[Read full review](https://www.g2.com/survey_responses/modx-review-5188487)

#### What Are G2 Users Discussing About Modx?

- [What does Modx do?](https://www.g2.com/discussions/what-does-modx-do)
- [What is a CMS framework?](https://www.g2.com/discussions/what-is-a-cms-framework)
- [What are content management systems used for?](https://www.g2.com/discussions/what-are-content-management-systems-used-for)
- [What does Modx stand for?](https://www.g2.com/discussions/what-does-modx-stand-for)

### [Optimizely Commerce Connect](https://www.g2.com/products/optimizely-commerce-connect/reviews)

Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution. With Commerce Connect, customers can: -Manage content and commerce in one -Build unique, customer-centric brand experiences -Execute sales at global scale -Personalize content and promotions -Integrate 3rd party solutions for increased operational efficiency

**Average Rating:** 4.2/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate Optimizely Commerce Connect?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.2/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10)
- **API / Integrations:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Optimizely Commerce Connect?

- **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)
- **Year Founded:** 1994
- **HQ Location:** New York
- **Twitter:** @Optimizely  
28,791 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b877fa3065772381c052bb976f256a580c09677aa32950af20871588d995c76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimizely%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,650 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 47% Medium, 34% Large

#### What Do G2 Reviewers Say About Optimizely Commerce Connect?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy customization options** in Optimizely Commerce Connect, facilitating quick website setup and seamless integration.
- Users value the **ease of use** of Optimizely Commerce Connect, appreciating its quick setup and customization options.
- Users appreciate the **quick setup** of Optimizely Commerce Connect, enabling easy website creation and customization.
- Users value the **reliability** of Optimizely Commerce Connect, appreciating its quick setup and developer-friendly customization.

#### What Are Recent G2 Reviews of Optimizely Commerce Connect?

**["Nice product"](https://www.g2.com/survey_responses/optimizely-commerce-connect-review-7931955)**

**Rating:** 5.0/5.0 stars

_— Mwaniki M._

[Read full review](https://www.g2.com/survey_responses/optimizely-commerce-connect-review-7931955)

**["Opti for B2C"](https://www.g2.com/survey_responses/optimizely-commerce-connect-review-7352488)**

**Rating:** 4.0/5.0 stars

_— ali g._

[Read full review](https://www.g2.com/survey_responses/optimizely-commerce-connect-review-7352488)

#### What Are G2 Users Discussing About Optimizely Commerce Connect?

- [What is Insite commerce?](https://www.g2.com/discussions/what-is-insite-commerce)
- [Is Episerver a CMS?](https://www.g2.com/discussions/optimizely-b2c-commerce-cloud-is-episerver-a-cms)
- [What is Episerver content cloud?](https://www.g2.com/discussions/what-is-episerver-content-cloud)
- [What is Sfdc commerce cloud?](https://www.g2.com/discussions/what-is-sfdc-commerce-cloud)

### [Pixelsilk](https://www.g2.com/products/pixelsilk/reviews)

Pixelsilk multisite can help you manage user accounts and site elements across an entire client channel, as well as enable content and resources of one site to be leveraged and updated to more sites at the same time.

**Average Rating:** 4.5/5.0

**Total Reviews:** 9

#### How Do G2 Users Rate Pixelsilk?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 7.8/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.9/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Pixelsilk?

- **Seller:** [Pixelsilk](https://www.g2.com/sellers/pixelsilk)
- **Year Founded:** 2008
- **HQ Location:** Bend, OR
- **Twitter:** @Pixelsilk  
247 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Small, 44% Medium

#### What Are Recent G2 Reviews of Pixelsilk?

**["Good Experience"](https://www.g2.com/survey_responses/pixelsilk-review-9896712)**

**Rating:** 5.0/5.0 stars

_— Mohammad A._

[Read full review](https://www.g2.com/survey_responses/pixelsilk-review-9896712)

**["Feedback on the user experience"](https://www.g2.com/survey_responses/pixelsilk-review-9879443)**

**Rating:** 4.5/5.0 stars

_— Zaid K._

[Read full review](https://www.g2.com/survey_responses/pixelsilk-review-9879443)

#### What Are G2 Users Discussing About Pixelsilk?

- [What is Pixelsilk used for?](https://www.g2.com/discussions/what-is-pixelsilk-used-for)

### [Pulse](https://www.g2.com/products/pulse/reviews)

Pulse is a static CMS for web professionals.

**Average Rating:** 4.4/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Pulse?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Content Authoring:** 7.7/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Pulse?

- **Seller:** [Pulse](https://www.g2.com/sellers/pulse)
- **Year Founded:** 2017
- **HQ Location:** New York, NY
- **Twitter:** @pulseapp  
493 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 46% Small, 38% Medium

#### What Are Recent G2 Reviews of Pulse?

**["Streamlined Team Communication and Collaboration"](https://www.g2.com/survey_responses/pulse-review-12824370)**

**Rating:** 4.5/5.0 stars

_— LAXMAN K._

[Read full review](https://www.g2.com/survey_responses/pulse-review-12824370)

**["Best Non db content management system"](https://www.g2.com/survey_responses/pulse-review-9022037)**

**Rating:** 4.0/5.0 stars

_— Asis B._

[Read full review](https://www.g2.com/survey_responses/pulse-review-9022037)

#### What Are G2 Users Discussing About Pulse?

- [How do you use Pulse?](https://www.g2.com/discussions/how-do-you-use-pulse)
- [What is pulse in project management?](https://www.g2.com/discussions/what-is-pulse-in-project-management)
- [What is Pulse system?](https://www.g2.com/discussions/what-is-pulse-system)
- [What does Pulse software do?](https://www.g2.com/discussions/what-does-pulse-software-do)

### [Rainmaker Platform](https://www.g2.com/products/rainmaker-platform/reviews)

Get more power from WordPress with less hassle. Build powerful content-driven websites, start a sophisticated membership program, sell digital goods the smarter way, and much more. Even better, never waste valuable time with plugins, complicated code, hosting, maintenance, or upgrades.

**Average Rating:** 3.3/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Rainmaker Platform?

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.7/10)
- **Content Authoring:** 7.9/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 5.8/10 (Category avg: 8.3/10)
- **API / Integrations:** 5.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Rainmaker Platform?

- **Seller:** [Copyblogger](https://www.g2.com/sellers/copyblogger)
- **Year Founded:** 2023
- **HQ Location:** Boulder, CO
- **Twitter:** @rainmakerhq  
1,186 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=776186e32a1e3a4dcb7d8b7142d276488f67fae3d791ac1dc253c0fc08c3f0fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcopyblogger-media-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of Rainmaker Platform?

**["Great for hospitality revenue management"](https://www.g2.com/survey_responses/rainmaker-platform-review-741677)**

**Rating:** 4.0/5.0 stars

_— Verified User in Hospitality_

[Read full review](https://www.g2.com/survey_responses/rainmaker-platform-review-741677)

**["Very Easy to use"](https://www.g2.com/survey_responses/rainmaker-platform-review-787246)**

**Rating:** 4.0/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/rainmaker-platform-review-787246)

### [Dialoguewise](https://www.g2.com/products/dialoguewise/reviews)

Dialoguewise is a next-generation cloud-based headless CMS that uses an intelligent engine to automatically deliver content based on the context. For example, you can geo-target or device-target your content automatically without any additional plugins or code. Dialoguewise also provides enterprise-grade security and a global CDN that provides you with a fast, secure, and scalable platform to deliver world-class digital experiences to your customers. Dialoguewise is ideal for companies that have numerous teams spread across the globe. You can switch between multiple teams and locations. You can also have multiple projects and give users access to specific projects by assigning custom roles.

**Average Rating:** 4.8/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Dialoguewise?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.6/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.6/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Dialoguewise?

- **Seller:** [Dialoguewise](https://www.g2.com/sellers/dialoguewise)
- **HQ Location:** Sydney, AU
- **Twitter:** @Dialoguewise  
79 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a11a882f17db5cf4e685b05234272b1520995e3ef9b36402599890191d46a25&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F19116827&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 91% Small, 9% Medium

#### What Are Recent G2 Reviews of Dialoguewise?

**["Phenomenal App!"](https://www.g2.com/survey_responses/dialoguewise-review-7695149)**

**Rating:** 5.0/5.0 stars

_— Courage O._

[Read full review](https://www.g2.com/survey_responses/dialoguewise-review-7695149)

**["App of the year!! Love it!!"](https://www.g2.com/survey_responses/dialoguewise-review-7292064)**

**Rating:** 5.0/5.0 stars

_— Hugo C._

[Read full review](https://www.g2.com/survey_responses/dialoguewise-review-7292064)

#### What Are G2 Users Discussing About Dialoguewise?

- [What is Dialogue Wise used for?](https://www.g2.com/discussions/what-is-dialogue-wise-used-for)

### [Digistorm School Websites](https://www.g2.com/products/digistorm-school-websites/reviews)

Showcase your school brand with Digistorm Websites. Make a great first impression on prospective families with a polished, on-brand site that highlights your school. Engage prospective families, choose custom features and edit with ease using Digistorm's easy-to-use content management system (CMS). Your website is built by our in-house team of leading developers and UX/UI designers. Our team will guide you every step of the way to ensure your school is built in line with industry best practice across security, hosting and search engine optimisation. Our websites integrate seamlessly with leading learning management and student information systems.

**Average Rating:** 4.9/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate Digistorm School Websites?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Content Authoring:** 10.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 10.0/10 (Category avg: 8.3/10)
- **API / Integrations:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Digistorm School Websites?

- **Seller:** [Veracross](https://www.g2.com/sellers/veracross)
- **Year Founded:** 2003
- **HQ Location:** Wakefield, US
- **Twitter:** @veracross  
490 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=041f08c5994ef6ded7f78bd0a50630e1c49883c83ba1f12e34d8bf9b9f20af06&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5278504%2F&secure%5Burl_type%5D=linkedin_company_website)  
249 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Primary/Secondary Education
- **Company Size:** 88% Medium, 13% Small

#### What Are Recent G2 Reviews of Digistorm School Websites?

**["Miracle Workers"](https://www.g2.com/survey_responses/digistorm-school-websites-review-8223221)**

**Rating:** 5.0/5.0 stars

_— Melanie R._

[Read full review](https://www.g2.com/survey_responses/digistorm-school-websites-review-8223221)

**["Wonderful School Website with Digistorm"](https://www.g2.com/survey_responses/digistorm-school-websites-review-10021973)**

**Rating:** 4.5/5.0 stars

_— Verified User in Primary/Secondary Education_

[Read full review](https://www.g2.com/survey_responses/digistorm-school-websites-review-10021973)

#### What Are G2 Users Discussing About Digistorm School Websites?

- [What is Digistorm Websites used for?](https://www.g2.com/discussions/what-is-digistorm-websites-used-for)

### [Kirby](https://www.g2.com/products/kirby/reviews)

Kirby: the headless CMS that adapts to any project, loved by developers and editors alike. With Kirby, you build your own ideal interface. Combine forms, galleries, articles, spreadsheets and more into an amazing editing experience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate Kirby?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.2/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.2/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Kirby?

- **Seller:** [Kirby](https://www.g2.com/sellers/kirby)
- **Year Founded:** 2012
- **HQ Location:** Neckargemünd, DE
- **Twitter:** @getkirby  
4,686 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d126a4d5757071b4fcf2712d6b041114c465cf3c0107f7ede5fc939a3d3f9959&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetkirby&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Small, 22% Medium

#### What Do G2 Reviewers Say About Kirby?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Kirby for its **flexibility and customizability** , allowing tailored solutions for diverse client needs and industries.
- Users appreciate the **customization options** of Kirby, finding it easy to tailor solutions for diverse client needs.
- Users appreciate the **flexibility** of Kirby, allowing for tailored solutions that meet specific industry and client needs.
- Users value the **personalization options** in Kirby, enabling tailored interfaces and layouts to meet client needs.

##### Cons

- Users find that Kirby has **limited built-in content management features** , requiring extra development for essential functionalities.
- Users find **customization difficult** with Kirby, requiring significant additional development for basic content management features.
- Users express a **learning curve** with Kirby, particularly due to its reliance on PHP and Vue.js.
- Users have a **learning difficulty** due to personal preferences for programming languages, facing challenges with PHP and Vue.

#### What Are Recent G2 Reviews of Kirby?

**["Kirby stands out in a sea of bloated CMSs"](https://www.g2.com/survey_responses/kirby-review-11036269)**

**Rating:** 4.5/5.0 stars

_— Jason T._

[Read full review](https://www.g2.com/survey_responses/kirby-review-11036269)

**["Robust platform that is highly customizable"](https://www.g2.com/survey_responses/kirby-review-11460994)**

**Rating:** 4.0/5.0 stars

_— Jared D._

[Read full review](https://www.g2.com/survey_responses/kirby-review-11460994)

#### What Are G2 Users Discussing About Kirby?

- [What is Kirby PHP?](https://www.g2.com/discussions/what-is-kirby-php)
- [How do I install Kirby on CMS?](https://www.g2.com/discussions/how-do-i-install-kirby-on-cms)
- [Is Kirby open source?](https://www.g2.com/discussions/is-kirby-open-source) - 1 comment

### [Slickplan](https://www.g2.com/products/slickplan/reviews)

Slickplan helps teams and agencies bring order to complex web projects—from first ideas to production-ready deliverables. Instead of juggling docs, spreadsheets and generic diagram tools, Slickplan gives you one hub to structure site architecture, map user flows, plan content and review designs together. The result: websites launch faster, with fewer revisions and smoother handoffs. Plan smarter, not harder \* Structure navigation: visual sitemaps clarify information architecture, align stakeholders early and lock approvals. Use AI to generate or refine structures, or import from your site. \* Map user flows and journeys: connect them to your sitemap so UX decisions match how the site is actually organized. \* Create production-ready content: real-time CMS-aligned blocks with inline comments, suggestive edits, page previews, plus early SEO checks (keywords, SERP previews, metadata fields). \* Review designs in context: upload mockups or sync from Figma and leave pinpoint, synced feedback tied to the project. Plus: accelerate client approvals with one shared workspace and reduce developer rework with clean, export-ready deliverables (XML, Word, PDF) and direct CMS integrations. Projects stay transparent with permission controls and version history. Slickplan replaces chaos with clarity—so teams ship structured, CMS-ready work at scale. Plan websites faster, together.

**Average Rating:** 4.3/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Slickplan?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Slickplan?

- **Seller:** [Awmous LLC](https://www.g2.com/sellers/awmous-llc)
- **Year Founded:** 2012
- **HQ Location:** Sarasota, Florida
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8cb060d982aa8215fc23a4b4273d9677460c93222edbbe6743c48082f6a1f9e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fawmous%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 50% Small, 39% Medium

#### What Are Recent G2 Reviews of Slickplan?

**["Makes UX audits and diagram making easier"](https://www.g2.com/survey_responses/slickplan-review-4666990)**

**Rating:** 5.0/5.0 stars

_— Ewelina S._

[Read full review](https://www.g2.com/survey_responses/slickplan-review-4666990)

**["Vital to Operational Success"](https://www.g2.com/survey_responses/slickplan-review-5246119)**

**Rating:** 5.0/5.0 stars

_— Ted W._

[Read full review](https://www.g2.com/survey_responses/slickplan-review-5246119)

#### What Are G2 Users Discussing About Slickplan?

- [What is Slickplan used for?](https://www.g2.com/discussions/what-is-slickplan-used-for)

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- [Component Content Management Systems](/categories/component-content-management-systems)
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- [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms)
- [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp)
- [Digital Rights Management (DRM)](/categories/digital-rights-management-drm)
- [Document Management](/categories/document-management)
- [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm)

[Browse Web Content Management Themes](/categories/web-content-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the [best web content management software](https://learn.g2.com/best-web-content-management-software) can integrate with [marketing software](https://www.g2.com/categories/marketing), third-party [CMS tools](https://www.g2.com/categories/cms-tools), or [content analytics software](https://www.g2.com/categories/content-analytics). Others may provide functionality for digital asset management and web design. They share features with [enterprise content management (ECM)](https://www.g2.com/categories/enterprise-content-management-ecm), [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms).

To qualify for inclusion in the Web Content Management category, a product must:

- Provide web-based editing and publishing capabilities for text, image, audio, and video files
- Offer templates for content creation
- Allow collaboration and approval for content creation

Show More

* * *

## How Do You Choose the Right Web Content Management Software?

### What You Should Know About Web Content Management Software

### What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

### Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

### Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

### Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

**Content Authoring –** Drafting and publishing content is intuitive and non-technical.

**Rich Text Editor –** Formatting content is straightforward and painless.

**Versioning –** Keep track of incrementally changing versions of the same content.

[**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

[**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors.

[**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order.

**Asset Management –** System allows the storage and management of rich media files.

**Internal Search –** Able to search your content based on keyword, metadata, tags, etc.

**Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

#### Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

[**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

[**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable.

[**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

[**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs.

[**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users.

[**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

**Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content.

**User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

[**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages.

**Dashboard and Reports –** Access pre-built and custom reports and dashboards.

**Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

[**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence.

### Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.

### Software and Services Related to Web Content Management Software

[**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication.

[**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content.

[**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.