# Best Web Content Management Software - Page 23

## How Many Web Content Management Software Products Does G2 Track?

**Total Products under this Category:** 390

### Category Stats (Aug 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sitecore Digital Experience Platform (+0.51%) - Among all products in this category, Sitecore Digital Experience Platform recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Web Content Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 390+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Web Content Management Software
 ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1288&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=2518)

Highlighted products: HubSpot Content Hub, Adobe Experience Manager, Webflow, Wix Studio, WordPress.org, Duda, Umbraco, and Sitecore Digital Experience Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=adobe-experience-manager&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sitecore-digital-experience-platform)

**Sponsored**

### Agility CMS

Agility CMS is a headless, API-first content management system designed to empower enterprise teams in managing websites, applications, and digital channels at scale. This innovative solution allows editorial teams to take control of publishing directly, eliminating the dependency on developers for content updates. Meanwhile, engineering teams benefit from a clean API that seamlessly connects to any frontend, tool, or channel within their technology stack. With over 20 years of migration experience and a robust architecture, Agility CMS is built to last, ensuring organizations can rely on it well beyond their next contract renewal. Targeted primarily at marketing professionals and developers, Agility CMS streamlines the content creation and updating process. Marketing teams can leverage a user-friendly visual interface to build pages and preview changes in real time, enabling them to maintain control over their content without requiring coding skills. This hands-on approach allows for quick responses to evolving market demands. For development teams, Agility CMS offers the flexibility to work with any preferred framework, accessing content through RESTful or GraphQL APIs. This adaptability facilitates the creation of customized solutions tailored to specific project needs, free from the constraints of traditional content management systems. Agility CMS is equipped with several key features that enhance its overall functionality and usability. An integrated Content Delivery Network (CDN) ensures that content is published rapidly and consistently across all channels, while enterprise-grade security measures protect sensitive information. The composable architecture allows organizations to adapt and scale their content management strategies as necessary, making it suitable for businesses of all sizes. These features collectively contribute to a streamlined content delivery process, allowing users to focus on creating impactful content rather than navigating technical hurdles. What distinguishes Agility CMS from other content management systems is its unwavering commitment to security, extensive industry experience, and dedicated customer support. With over two decades of expertise in the CMS landscape, the Agility team possesses a profound understanding of the challenges organizations face and designs solutions that effectively address these needs. Additionally, the human support provided by Agility CMS is a significant differentiator; customers can expect prompt assistance from knowledgeable representatives who are genuinely invested in their success. This combination of robust security, industry experience, and personalized support positions Agility CMS as a reliable choice for enterprises, such as Collabria Financial and Mitsubishi, that require secure and scalable content delivery across multiple channels.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=51&secure%5Bchosen_at%5D=2026-08-01T13%3A11%3A20Z&secure%5Bdisplayable_resource_id%5D=51&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=51&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=38119&secure%5Bresource_id%5D=51&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fweb-content-management%3Flang%3Den%26page%3D23&secure%5Btoken%5D=fb6616fcd77ec79ca5348899a2ecfba022a80ab328cb3db4233e1a1008309bbb&secure%5Burl%5D=https%3A%2F%2Fagilitycms.com%2Fdemo-request%3Futm_source%3DG2%26utm_medium%3DBanner%26utm_campaign%3DPaid_Advertising_June&secure%5Burl_type%5D=custom_url)

### [Pagekit](https://www.g2.com/products/pagekit/reviews)

Pagekit is a modular and lightweight CMS built with modern technologies. It gives you the tools to create beautiful websites. All wrapped up in a clean and intuitive user interface.

#### Who Is the Company Behind Pagekit?

- **Seller:** [Pagekit](https://www.g2.com/sellers/pagekit)
- **HQ Location:** N/A
- **Twitter:** @pagekit  
3,798 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Papoo CMS](https://www.g2.com/products/papoo-cms/reviews)

Papoo CMS is a multi-lingual web content management system.

#### Who Is the Company Behind Papoo CMS?

- **Seller:** [Papoo](https://www.g2.com/sellers/papoo)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PAVE CMS](https://www.g2.com/products/pave-cms/reviews)

PAVE CMS offers a suite of tools to manage website content.

#### Who Is the Company Behind PAVE CMS?

- **Seller:** [Iexposure](https://www.g2.com/sellers/iexposure)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Pegboard Enterprise WCMS](https://www.g2.com/products/pegboard-enterprise-wcms/reviews)

Pegboard ODP delivers a robust core Web Content Management System (WCMS) that integrates with the ODP at multiple levels. This delivers you an integrated solution that creates simplicity and clarity around the entire Platform.

#### Who Is the Company Behind Pegboard Enterprise WCMS?

- **Seller:** [Pegboard](https://www.g2.com/sellers/pegboard)
- **Year Founded:** 2005
- **HQ Location:** Mulgrave, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=505cb5656a6d9415d1ae18aed3c9cf45a9ad236a5b6fc7cbf59a3f72cd747171&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpegboard-cms&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [phpListings](https://www.g2.com/products/phplistings/reviews)

Complete software solution for any type of directory website. Features custom listing types, powerful monetization tools and multi-language interface.

#### Who Is the Company Behind phpListings?

- **Seller:** [phpListings.com](https://www.g2.com/sellers/phplistings-com)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PieCrust](https://www.g2.com/products/piecrust/reviews)

PieCrust is a static website generator and flat-file CMS.

#### Who Is the Company Behind PieCrust?

- **Seller:** [Bolt80](https://www.g2.com/sellers/bolt80)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PilotSite CMS](https://www.g2.com/products/pilotsite-cms/reviews)

PilotSite CMS is a web-based content management system.

#### Who Is the Company Behind PilotSite CMS?

- **Seller:** [PilotBean](https://www.g2.com/sellers/pilotbean)
- **Year Founded:** 2004
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c8996a6ee9b133f68337aaab59b4ae596551a6479e08b3db008c9bdd6458aed8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpilotbean-ltd%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [pirobase CMS](https://www.g2.com/products/pirobase-cms/reviews)

pirobase CMS is the Enterprise CMS that excites everyone: authors are no longer limited due to the system, but are able to flexibly implement all their ideas. Decision-makers enjoy minimal training and project costs thanks to its simple operation. And your customers will be delighted by maximum creativity. And you don't have to sacrifice anything: The focus is always on user-friendliness. You are flexible in structuring content and presentation and benefit from maximum possibilities. With focus an through the the enterprise segment, we bring in years of experience in adapting to organizations and processes. Stay flexible and make it easy for everyone - with pirobase CMS.

#### Who Is the Company Behind pirobase CMS?

- **Seller:** [pirobase imperia GmbH](https://www.g2.com/sellers/pirobase-imperia-gmbh)
- **Year Founded:** 1995
- **HQ Location:** Köln, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=90fd35fd70688e501ebe69a1bd9ba2662fc13e3357240a225d3a029de8e57a2c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpirobaseimperia&secure%5Burl_type%5D=linkedin_company_website)  
129 employees on LinkedIn®

### [Pluck CMS](https://www.g2.com/products/pluck-cms/reviews)

Pluck is a small and simple content management system (CMS), written in PHP. With Pluck, you can easily manage your own website. Pluck focuses on simplicity and ease of use. This makes Pluck an excellent choice for every small website. Licensed under the General Public License (GPL), Pluck is completely open source. This allows you to do with the software whatever you want, as long as the software stays open source.

#### Who Is the Company Behind Pluck CMS?

- **Seller:** [Pluck CMS](https://www.g2.com/sellers/pluck-cms)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PowerPanel](https://www.g2.com/products/powerpanel/reviews)

PowerPanel is an enterprise level CMS that is extremely powerful, yet easy to use. Y

#### Who Is the Company Behind PowerPanel?

- **Seller:** [Netclues](https://www.g2.com/sellers/netclues)
- **Year Founded:** 2008
- **HQ Location:** George Town, KY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee40bc49d08c0499ef30ca59b35eb200cef89b32f2c29300f3a510c8061c36b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetclues-inc&secure%5Burl_type%5D=linkedin_company_website)  
380 employees on LinkedIn®
- **Ownership:** Jay Mehta
- **Phone:** 3459252222

### [PrestaShop Blog Module by FME Modules](https://www.g2.com/products/prestashop-blog-module-by-fme-modules/reviews)

PrestaShop Blog Module by FME Modules transforms your e-commerce store into a content hub, driving traffic and boosting sales with ease. This SEO-optimized module requires no coding for installation, allowing you to publish engaging blog posts, product reviews, and news effortlessly. With features like multi-category organization, search functionality, recent posts, and image integration, it enhances user engagement and navigation. The module supports content import from WordPress and maximizes your store’s SEO potential, helping you attract more visitors. Compatible with PrestaShop versions 1.6, 1.7, and 9.0, it offers a user-friendly interface, free lifetime support, and updates with no subscription fees. Trusted by thousands, with over 41 reviews and 1,619 downloads on the PrestaShop marketplace, this module is perfect for store owners looking to elevate their online presence and convert visitors into loyal customers.

#### Who Is the Company Behind PrestaShop Blog Module by FME Modules?

- **Seller:** [FME Modules](https://www.g2.com/sellers/fme-modules)
- **Year Founded:** 2012
- **HQ Location:** Austin, US
- **Twitter:** @FMEModules  
272 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c89cd216f2c8d00cc475018fc8c50e1cb168b6cd24273a0ef7d3fa636e092e44&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffme-modules&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [ProteusCMS](https://www.g2.com/products/proteuscms/reviews)

ProteusCMS is a robust content and data management platform designed to power complex, dynamic websites that drive customer engagement and business growth. Unlike simple brochure websites, ProteusCMS caters to businesses leveraging their online presence for lead generation, intranets, extranets, workflow management, and more. With over 15 years of web experience, Proteus partners with clients to execute the technical needs of their website experience, enabling businesses to respond to ever-changing customer demands. Key Features and Functionality: - Content Management: An intuitive web-based CMS that allows brands to manage their online presence with ease. - Event Registration: Tools to effectively track and manage event logistics and registrations. - Forms and Surveys: Create and manage various forms, from simple contact forms to complex data collection. - Business Process & Workflow Efficiencies: Digitize and launch new business processes and workflows to create efficiencies and save costs. - Custom Features: Tailored functionalities to meet specific business needs, including custom databases and highly dynamic customer experiences. - Security and Updates: Robust security tools and management to handle complex needs of multi-customer and multi-level team member access roles. - Integrations: Open solution providing APIs to effectively centralize and transfer your data. Primary Value and Solutions Provided: ProteusCMS empowers businesses to transform their websites into dynamic platforms that not only showcase their brand but also actively contribute to business growth. By offering comprehensive digital and content management tools, ProteusCMS enables companies to adapt to changing customer needs, streamline operations, and enhance customer engagement. The platform's SmartInnovation process guides clients through product validation, design, implementation, and scaling, reducing risks and ensuring a faster time to market. This approach has proven successful for both Fortune 500 clients and emerging startups.

#### Who Is the Company Behind ProteusCMS?

- **Seller:** [Proteus](https://www.g2.com/sellers/proteus)
- **Year Founded:** 1997
- **HQ Location:** Lincoln, NE
- **Twitter:** @proteus  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1033c9808a88fef3d832f116c9a232b1f963bd8b3e9158ca9a598dd5016f9ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproteus.co%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [ProudSyrup](https://www.g2.com/products/proudsyrup/reviews)

ProudSyrup is an open-sourceAPI-first CMS.

#### Who Is the Company Behind ProudSyrup?

- **Seller:** [Radical Elements](https://www.g2.com/sellers/radical-elements)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PublishRR](https://www.g2.com/products/publishrr/reviews)

Publishrr is aweb CMS for newspapers, magazines, TV and radio channels.

#### Who Is the Company Behind PublishRR?

- **Seller:** [PublishRR](https://www.g2.com/sellers/publishrr)
- **Year Founded:** 2007
- **HQ Location:** Lahore, PK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15e48f27afa6b741294e8bd3b2e03bb2e06afaac49330e8e59ec8d523e387e6d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpublishrr&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Pure Moderation](https://www.g2.com/products/pure-moderation/reviews)

Online platforms that handle user-generated content need to have a content moderation process in place. We protects your users, protects your brand, and it protects your company from legal liabilities.

#### Who Is the Company Behind Pure Moderation?

- **Seller:** [Pure Moderation](https://www.g2.com/sellers/pure-moderation)
- **Year Founded:** 2006
- **HQ Location:** Hanoi, VN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c9b62882194487301c4fc049180b7d4f12e658bf56e9b9e8c696728cc908ff24&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10578232&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

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- [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm)

[Browse Web Content Management Themes](/categories/web-content-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the [best web content management software](https://learn.g2.com/best-web-content-management-software) can integrate with [marketing software](https://www.g2.com/categories/marketing), third-party [CMS tools](https://www.g2.com/categories/cms-tools), or [content analytics software](https://www.g2.com/categories/content-analytics). Others may provide functionality for digital asset management and web design. They share features with [enterprise content management (ECM)](https://www.g2.com/categories/enterprise-content-management-ecm), [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms).

To qualify for inclusion in the Web Content Management category, a product must:

- Provide web-based editing and publishing capabilities for text, image, audio, and video files
- Offer templates for content creation
- Allow collaboration and approval for content creation

Show More

* * *

## How Do You Choose the Right Web Content Management Software?

### What You Should Know About Web Content Management Software

### What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

### Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

### Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

### Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

**Content Authoring –** Drafting and publishing content is intuitive and non-technical.

**Rich Text Editor –** Formatting content is straightforward and painless.

**Versioning –** Keep track of incrementally changing versions of the same content.

[**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

[**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors.

[**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order.

**Asset Management –** System allows the storage and management of rich media files.

**Internal Search –** Able to search your content based on keyword, metadata, tags, etc.

**Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

#### Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

[**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

[**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable.

[**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

[**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs.

[**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users.

[**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

**Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content.

**User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

[**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages.

**Dashboard and Reports –** Access pre-built and custom reports and dashboards.

**Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

[**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence.

### Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.

### Software and Services Related to Web Content Management Software

[**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication.

[**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content.

[**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.