# Best Web Content Management Software - Page 22

## How Many Web Content Management Software Products Does G2 Track?

**Total Products under this Category:** 390

### Category Stats (Aug 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sitecore Digital Experience Platform (+0.51%) - Among all products in this category, Sitecore Digital Experience Platform recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Web Content Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 390+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Web Content Management Software
 ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1288&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=2518)

Highlighted products: HubSpot Content Hub, Adobe Experience Manager, Webflow, Wix Studio, WordPress.org, Duda, Umbraco, and Sitecore Digital Experience Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=adobe-experience-manager&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sitecore-digital-experience-platform)

**Sponsored**

### Backblaze B2 Cloud Storage

Backblaze B2 is S3 compatible cloud object storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Delivering performance at 1/5 the cost including free egress up to 3x monthly storage, it’s the easy choice for more than 85,000 organizations including Patagonia, UCLA, Fortune, and Streamlabs for backup, active archive, and application storage needs. Together with technology partners, Backblaze B2 helps customers break free from restrictive, overpriced legacy providers that hold them back, and blaze forward with the full power of the open cloud in their hands.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=51&secure%5Bchosen_at%5D=2026-08-01T10%3A43%3A01Z&secure%5Bdisplayable_resource_id%5D=1517&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=15376&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=15376&secure%5Bresource_id%5D=51&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fweb-content-management%3Flang%3Den%26page%3D22&secure%5Btoken%5D=4a9f6a0f144f58d7dc1c4d195f2cdb3ff4b482c18ff622f2745456c7acfd55c2&secure%5Burl%5D=https%3A%2F%2Fwww.backblaze.com%2Fcloud-storage%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dabm-b2-g2intent-bofu-20260729&secure%5Burl_type%5D=custom_url)

### [MemHT](https://www.g2.com/products/memht/reviews)

MemHT is an open-source PHP CMS and blogging platform.

#### Who Is the Company Behind MemHT?

- **Seller:** [MemHT](https://www.g2.com/sellers/memht)
- **HQ Location:** Italy
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=01f930342a71824d47fd8a5a09ac34cc018768d6a40f641fdce53643489a52ce&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmemht-portal&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Modern Campus CMS](https://www.g2.com/products/modern-campus-cms/reviews)

Modern Campus Omni CMS is higher education's #1 content management system purpose-built for colleges and universities. Simple to use and feature-rich, it comes with award-winning support and Personalization by Modern Campus to take your digital engagement to the next level.

#### Who Is the Company Behind Modern Campus CMS?

- **Seller:** [Modern Campus](https://www.g2.com/sellers/modern-campus)
- **Year Founded:** 1999
- **HQ Location:** Toronto, CA
- **Twitter:** @omniupdate  
868 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=caabf141192c617796fec2d87b9f5faa5a13d379e957f5768dbdfac92f593750&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmoderncampus%2F&secure%5Burl_type%5D=linkedin_company_website)  
333 employees on LinkedIn®

### [mojoPortal](https://www.g2.com/products/mojoportal/reviews)

mojoPortal is an open source content management system for building modern mobile friendly web sites.

#### Who Is the Company Behind mojoPortal?

- **Seller:** [mojoPortal](https://www.g2.com/sellers/mojoportal)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Momentum](https://www.g2.com/products/s-a-m-momentum/reviews)

Momentums MAM functions, such as metadata entry and revision, proxy file playback and content reversioning, are built on top of a hugely flexible and simple to use workflow automation tool.

**Average Rating:** 4.6/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Momentum?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Momentum?

- **Seller:** [S A M](https://www.g2.com/sellers/s-a-m)
- **Year Founded:** 1959
- **HQ Location:** Montreal, Quebec, Canada
- **Twitter:** @grassvalleylive  
6,861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f18155b4d49563a8fee257473ebeb9f19258e00a931104390f8b241fd811171&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrass-valley%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,410 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 33% Large

#### What Are Recent G2 Reviews of Momentum?

**["Momentum for recognition!"](https://www.g2.com/survey_responses/momentum-review-7204419)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/momentum-review-7204419)

**["Great for deal management"](https://www.g2.com/survey_responses/momentum-review-7855269)**

**Rating:** 4.5/5.0 stars

_— Chris S._

[Read full review](https://www.g2.com/survey_responses/momentum-review-7855269)

### [Netrix iCMS](https://www.g2.com/products/netrix-icms/reviews)

iCMS manages the publishing workflow, supports digital and print channels, and stores structured media content in the cloud. All this with HTML5, APIs and add-ons to the software you already know.

#### Who Is the Company Behind Netrix iCMS?

- **Seller:** [iCMS](https://www.g2.com/sellers/icms)
- **HQ Location:** Budapest, HU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=40062262dcda0bb5e86ea2190ec7a215c35016ca7eada201ca3cdfbe0245ebcd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetrixlabs1%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Nora CMS](https://www.g2.com/products/nora-cms/reviews)

Our flagship product, Nora Enterprise Portal, supports high scalability requirements and can handle huge amounts of traffic on web portals which daily receive over 1,000,000 unique visits.

#### Who Is the Company Behind Nora CMS?

- **Seller:** [Inbox](https://www.g2.com/sellers/inbox)
- **HQ Location:** N/A
- **Twitter:** @\_Inbox\_  
353 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e40708760fce8f7c27ea013266b90cd820b785d7a3768ad18a6336b7f2dad56c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F346287%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Novius-OS](https://www.g2.com/products/novius-os/reviews)

NoviusOS is an open source cross-channel content management system.

#### Who Is the Company Behind Novius-OS?

- **Seller:** [Novius OS](https://www.g2.com/sellers/novius-os)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Nucleus CMS](https://www.g2.com/products/nucleus-cms/reviews)

Nucleus CMS is a PHP/SQL blogging tool which resides on your web server.

#### Who Is the Company Behind Nucleus CMS?

- **Seller:** [The Nucleus Group](https://www.g2.com/sellers/the-nucleus-group)
- **Year Founded:** 1999
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6cd6d77a25e61b385e7ae107d7d1cb811d3b5c3c3fe265907f5db8a902bf83d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsourceforge.net&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

### [NukeViet CMS](https://www.g2.com/products/nukeviet-cms/reviews)

NukeViet is a content management system to build and manage websites, electronic information gates, electronic offices on internet.

#### Who Is the Company Behind NukeViet CMS?

- **Seller:** [Nukeviet](https://www.g2.com/sellers/nukeviet)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [NUOS](https://www.g2.com/products/nuos/reviews)

The NUOS CMS (formerly WEBCOMpro) is our in-house web content management system (CMS), which enables web developers to quickly implement sophisticated websites / web solutions. The idea behind NUOS is to combine a range of useful, complementary tools in one platform. The software is open source, is available as a free CMS under the GNU General Public License and runs on standard web hosting packages with PHP / MySQL.

#### Who Is the Company Behind NUOS?

- **Seller:** [Heyer](https://www.g2.com/sellers/heyer)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [OmCore](https://www.g2.com/products/omcore/reviews)

Creative is a CMS platform for managing online Sales and Marketing.

#### Who Is the Company Behind OmCore?

- **Seller:** [Omcore](https://www.g2.com/sellers/omcore)
- **Year Founded:** 2010
- **HQ Location:** Brighton, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f1641c7bd81d0ee6464a08b34df5a20833804d37d53b4205932c4312e09805d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fomcore&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Online Business Suite](https://www.g2.com/products/online-business-suite/reviews)

Online Business Suite offers a suite of business management solutions.

#### Who Is the Company Behind Online Business Suite?

- **Seller:** [Onlinebusinesssuite](https://www.g2.com/sellers/onlinebusinesssuite)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Opennemas](https://www.g2.com/products/opennemas/reviews)

Opennemas (Open System Management News) is a CMS focused in communication and journalism sites. It offers the possibility of creating, publishing and managing information and content in an environment adapted to the different Internet browsing devices. Content and home page can be updated with a simple drag and drop system.

#### Who Is the Company Behind Opennemas?

- **Seller:** [Openhost](https://www.g2.com/sellers/openhost)
- **Year Founded:** 2008
- **HQ Location:** Ourense, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2433959f3df3d65ac39ee331387d86ea2bac19c4493a9406e1f1c36428682da0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fopenhost&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [OpenWGA](https://www.g2.com/products/openwga/reviews)

Open Source Java based Enterprise CMS

#### Who Is the Company Behind OpenWGA?

- **Seller:** [Innovation Gate](https://www.g2.com/sellers/innovation-gate)
- **HQ Location:** N/A
- **Twitter:** @openwga  
8 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [OrchestraCMS](https://www.g2.com/products/orchestracms/reviews)

OrchestraCMS helps Salesforce customers create compelling digital experiences for their customers, partners, and employees; uniquely combining content with business data, processes, and applications across any digital channel or device including Salesforce Communities. OrchestraCMS extends the Salesforce platform to enable the creation, management and delivery of dynamic content in Salesforce Communities and across all channels including; blogs, communities, intranets, portals, and websites. Lightning enabled. We empower some of the most progressive brands across the globe to create, manage and publish content dynamically with less risk and at a fraction of traditional cost. See how OrchestraCMS customers build industry-leading digital experiences in less time and with less effort with OrchestraCMS. Connect with us and learn how you can do the same! www.stantive.com Twitter | @stantive LinkedIn | Stantive Technologies Group Inc.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate OrchestraCMS?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.7/10)
- **Content Authoring:** 10.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10)
- **API / Integrations:** 5.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind OrchestraCMS?

- **Seller:** [Bridgeline Digital](https://www.g2.com/sellers/bridgeline-digital)
- **Year Founded:** 2000
- **HQ Location:** Burlington, MA
- **Twitter:** @Bridgeline  
1,653 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec1842b2cfa41332a354b7bd0beffc021bb98d8d22debc04d3fcd630408f357a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16846%2F&secure%5Burl_type%5D=linkedin_company_website)  
285 employees on LinkedIn®
- **Ownership:** NASDAQ:BLIN

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are G2 Users Discussing About OrchestraCMS?

- [What is OrchestraCMS used for?](https://www.g2.com/discussions/what-is-orchestracms-used-for)

- [‹ Prev‹ Prev](/categories/web-content-management?lang=en&order=g2_score&page=21#product-list)
- [1](/categories/web-content-management?lang=en&order=g2_score#product-list)
- [2](/categories/web-content-management?lang=en&order=g2_score&page=2#product-list)
- …
- [18](/categories/web-content-management?lang=en&order=g2_score&page=18#product-list)
- [19](/categories/web-content-management?lang=en&order=g2_score&page=19#product-list)
- [20](/categories/web-content-management?lang=en&order=g2_score&page=20#product-list)
- [21](/categories/web-content-management?lang=en&order=g2_score&page=21#product-list)
- 22
- [23](/categories/web-content-management?lang=en&order=g2_score&page=23#product-list)
- [24](/categories/web-content-management?lang=en&order=g2_score&page=24#product-list)
- [25](/categories/web-content-management?lang=en&order=g2_score&page=25#product-list)
- [26](/categories/web-content-management?lang=en&order=g2_score&page=26#product-list)
- [Next ›Next ›](/categories/web-content-management?lang=en&order=g2_score&page=23#product-list)

Spotlight Categories

[Loyalty Management Software](https://www.g2.com/categories/loyalty-management)

[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

[Payment Processing Software](https://www.g2.com/categories/payment-processing)

[Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service)

[Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm)

Similar Categories

- [Brand Asset Management](/categories/brand-asset-management)
- [Client Portal](/categories/client-portal)
- [Cloud Content Collaboration](/categories/cloud-content-collaboration)
- [CMS Tools](/categories/cms-tools)
- [Commenting Systems](/categories/commenting-systems)

- [Component Content Management Systems](/categories/component-content-management-systems)
- [Content Moderation Tools](/categories/content-moderation-tools)
- [Design Systems](/categories/design-systems)
- [Desktop Search](/categories/desktop-search)
- [Digital Asset Management](/categories/digital-asset-management)

- [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms)
- [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp)
- [Digital Rights Management (DRM)](/categories/digital-rights-management-drm)
- [Document Management](/categories/document-management)
- [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm)

[Browse Web Content Management Themes](/categories/web-content-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the [best web content management software](https://learn.g2.com/best-web-content-management-software) can integrate with [marketing software](https://www.g2.com/categories/marketing), third-party [CMS tools](https://www.g2.com/categories/cms-tools), or [content analytics software](https://www.g2.com/categories/content-analytics). Others may provide functionality for digital asset management and web design. They share features with [enterprise content management (ECM)](https://www.g2.com/categories/enterprise-content-management-ecm), [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms).

To qualify for inclusion in the Web Content Management category, a product must:

- Provide web-based editing and publishing capabilities for text, image, audio, and video files
- Offer templates for content creation
- Allow collaboration and approval for content creation

Show More

* * *

## How Do You Choose the Right Web Content Management Software?

### What You Should Know About Web Content Management Software

### What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

### Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

### Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

### Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

**Content Authoring –** Drafting and publishing content is intuitive and non-technical.

**Rich Text Editor –** Formatting content is straightforward and painless.

**Versioning –** Keep track of incrementally changing versions of the same content.

[**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

[**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors.

[**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order.

**Asset Management –** System allows the storage and management of rich media files.

**Internal Search –** Able to search your content based on keyword, metadata, tags, etc.

**Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

#### Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

[**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

[**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable.

[**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

[**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs.

[**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users.

[**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

**Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content.

**User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

[**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages.

**Dashboard and Reports –** Access pre-built and custom reports and dashboards.

**Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

[**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence.

### Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.

### Software and Services Related to Web Content Management Software

[**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication.

[**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content.

[**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.