# Best Web Content Management Software - Page 20

## How Many Web Content Management Software Products Does G2 Track?

**Total Products under this Category:** 390

### Category Stats (Aug 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sitecore Digital Experience Platform (+0.51%) - Among all products in this category, Sitecore Digital Experience Platform recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Web Content Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 390+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Web Content Management Software
 ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1288&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=2518)

Highlighted products: HubSpot Content Hub, Adobe Experience Manager, Webflow, Wix Studio, WordPress.org, Duda, Umbraco, and Sitecore Digital Experience Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=adobe-experience-manager&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sitecore-digital-experience-platform)

**Sponsored**

### Agility CMS

Agility CMS is a headless, API-first content management system designed to empower enterprise teams in managing websites, applications, and digital channels at scale. This innovative solution allows editorial teams to take control of publishing directly, eliminating the dependency on developers for content updates. Meanwhile, engineering teams benefit from a clean API that seamlessly connects to any frontend, tool, or channel within their technology stack. With over 20 years of migration experience and a robust architecture, Agility CMS is built to last, ensuring organizations can rely on it well beyond their next contract renewal. Targeted primarily at marketing professionals and developers, Agility CMS streamlines the content creation and updating process. Marketing teams can leverage a user-friendly visual interface to build pages and preview changes in real time, enabling them to maintain control over their content without requiring coding skills. This hands-on approach allows for quick responses to evolving market demands. For development teams, Agility CMS offers the flexibility to work with any preferred framework, accessing content through RESTful or GraphQL APIs. This adaptability facilitates the creation of customized solutions tailored to specific project needs, free from the constraints of traditional content management systems. Agility CMS is equipped with several key features that enhance its overall functionality and usability. An integrated Content Delivery Network (CDN) ensures that content is published rapidly and consistently across all channels, while enterprise-grade security measures protect sensitive information. The composable architecture allows organizations to adapt and scale their content management strategies as necessary, making it suitable for businesses of all sizes. These features collectively contribute to a streamlined content delivery process, allowing users to focus on creating impactful content rather than navigating technical hurdles. What distinguishes Agility CMS from other content management systems is its unwavering commitment to security, extensive industry experience, and dedicated customer support. With over two decades of expertise in the CMS landscape, the Agility team possesses a profound understanding of the challenges organizations face and designs solutions that effectively address these needs. Additionally, the human support provided by Agility CMS is a significant differentiator; customers can expect prompt assistance from knowledgeable representatives who are genuinely invested in their success. This combination of robust security, industry experience, and personalized support positions Agility CMS as a reliable choice for enterprises, such as Collabria Financial and Mitsubishi, that require secure and scalable content delivery across multiple channels.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=51&secure%5Bchosen_at%5D=2026-08-01T23%3A28%3A02Z&secure%5Bdisplayable_resource_id%5D=51&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=51&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=38119&secure%5Bresource_id%5D=51&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fweb-content-management%3Flang%3Den%26page%3D20&secure%5Btoken%5D=20e6ec7505c87e2f0f68d88f52c503008de45e6bb305be5f655370ba2dfe3b72&secure%5Burl%5D=https%3A%2F%2Fagilitycms.com%2Fdemo-request%3Futm_source%3DG2%26utm_medium%3DBanner%26utm_campaign%3DPaid_Advertising_June&secure%5Burl_type%5D=custom_url)

### [Esyblog](https://www.g2.com/products/esyblog/reviews)

Esyblog uses AI to generate programmatic content for blogs, enhancing SEO performance and driving traffic.

#### Who Is the Company Behind Esyblog?

- **Seller:** [Esyblog](https://www.g2.com/sellers/esyblog)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [eVolve CMS](https://www.g2.com/products/evolve-cms/reviews)

eVolve offers web content management system for businesses to manage and streamline their online presence.

#### Who Is the Company Behind eVolve CMS?

- **Seller:** [Digital Trip](https://www.g2.com/sellers/digital-trip)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c459c82d3061a688f048aaf4ab8281beccbe5b8f1b7de345fa309532af780c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdigital-trip%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Expressroom](https://www.g2.com/products/expressroom/reviews)

We're a software company that builds industrial-strength solutions. What our name doesn't tell you is that our focus is on content management. Specifically, mission-critical content management for customers that value security and reliability. We thrive in environments where the action is fast-paced and stakes are high. And we stand behind our software because we know it will work. We're a small team with many years of experience. We stay current, and we remember the timeless lessons we've learned that remain true despite changes in technology.

#### Who Is the Company Behind Expressroom?

- **Seller:** [Industrialmedium](https://www.g2.com/sellers/industrialmedium)
- **HQ Location:** McLean, US
- **Twitter:** @expressroom  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=feeef756e37c6281d7b2ab79b45b9d9ccb2af1e1ce290916ceafb8bb9c49f193&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Findustrial-medium&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Fission Web System](https://www.g2.com/products/fission-web-system/reviews)

The Fission Web System has been helping small businesses look like big business and big business function more efficiently than ever online. Check out the easy-to-use web tools the Fission Web System includes in every project.

#### Who Is the Company Behind Fission Web System?

- **Seller:** [360 PSG](https://www.g2.com/sellers/360-psg)
- **Year Founded:** 2005
- **HQ Location:** Tonawanda, US
- **Twitter:** @FissionCMS  
85 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=87ad1bcd5b2e71355c37564ee4e4e5a9ba2273d3f0c5323218d2a3e99acf5967&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F360-psg%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

### [Fortpress](https://www.g2.com/products/fortpress/reviews)

Fortpress is an all-in-one application management system that lets you develop everything: a blog, an ecommerce website, a webapp, an API, and much more. Develop a blazing fast website. Improve your natural SEO and let your customers or visitors enjoy a smooth navigation. Fortpress includes the state of the art security system, a database, serverless functions capacities named snap, and much more.

#### Who Is the Company Behind Fortpress?

- **Seller:** [SERAUM](https://www.g2.com/sellers/seraum)
- **Year Founded:** 2012
- **HQ Location:** Tallinn, EE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04e75261b9133b226e592ebfacd1b0d7bea282eaa5959a6e03f122c98d876b54&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fseraum&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Frankly CMS](https://www.g2.com/products/frankly-cms/reviews)

Frankly’s Express CMS was built with broadcasters in mind and offers a market-leading, WordPress-based content management solution that bridges the gap between on-air and online. Deliver news and entertainment to your digital audience with a streamlined workflow, responsive site design, and time-saving content syndication capabilities.

#### Who Is the Company Behind Frankly CMS?

- **Seller:** [Frankly CMS](https://www.g2.com/sellers/frankly-cms)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Geeklog](https://www.g2.com/products/geeklog/reviews)

Geeklog is an open source application for managing dynamic web content. It is written in PHP and supports MySQL or PostgreSQL as the database backend. "Out of the box", Geeklog is a CMS, or a blog engine with support for comments, trackbacks, multiple syndication formats, spam protection, and all the other vital features of such a system. The core Geeklog distribution can easily be extended by the many community developed plugins and other add-ons to radically alter its functionality. Available plugins include forums, image galleries, and many more.

#### Who Is the Company Behind Geeklog?

- **Seller:** [Geeklog](https://www.g2.com/sellers/geeklog)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [GOSS iCM](https://www.g2.com/products/goss-icm/reviews)

GOSS iCM is a secure, scalable and auditable web content management system.

#### Who Is the Company Behind GOSS iCM?

- **Seller:** [Gossinteractive](https://www.g2.com/sellers/gossinteractive)
- **Year Founded:** 1999
- **HQ Location:** Plymouth, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0dce0a08cd970cf3cf6c6124c2e9f78edf9ae3e226fa5674b7cbfc6bd6f1d783&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgoss-interactive%2F%3Fgoback%3D.cps_1286981308898_1&secure%5Burl_type%5D=linkedin_company_website)  
67 employees on LinkedIn®

### [Govstack](https://www.g2.com/products/govstack/reviews)

Govstack Profile Bio for G2 Govstack is a modern digital platform built to empower local governments with tools that make community engagement and service delivery simple, accessible, and efficient. Our suite of products works seamlessly together, or individually, to help municipalities provide information and services online with ease. Our flagship product, Govstack CMS, delivers intuitive website content management designed specifically for government needs. Paired with Govstack Forms for streamlined service delivery, Govstack Events for fostering community interaction, and the Govstack Citizen Portal for personalized access, we offer a complete solution for digital transformation in the public sector. With Govstack, governments gain: - Design freedom and flexibility for their websites - Transparent pricing with no hidden costs - Built-in accessibility and compliance for all users - 24/7 support backed by trusted partners like GHD and Microsoft Azure Govstack is more than software, it’s a commitment to helping communities thrive through technology.

#### Who Is the Company Behind Govstack?

- **Seller:** [Govstack](https://www.g2.com/sellers/govstack)
- **Year Founded:** 1998
- **HQ Location:** Waterloo, CA
- **Twitter:** @Govstack\_GHD  
671 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bca7d8fb7348858cd0fee751aea6d8bc0f9ddf6c9dfaf596c582eeef12151c6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgovstack-ghd-digital%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

### [Gryphon](https://www.g2.com/products/snworks-gryphon/reviews)

Gryphon provides CMS service to create a functioning and visually pleasing website.

#### Who Is the Company Behind Gryphon?

- **Seller:** [SNworks](https://www.g2.com/sellers/snworks)
- **Year Founded:** 2012
- **HQ Location:** East Lansing, US
- **Twitter:** @getsnworks  
68 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1e952cb69f47701167a7e3eda0d5d924e2316e950a3e1b8112be322f23fe0849&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsnworks%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Guppy CMS](https://www.g2.com/products/guppy-cms/reviews)

Guppy is a PHP-based web content management solution.

#### Who Is the Company Behind Guppy CMS?

- **Seller:** [Cecill](https://www.g2.com/sellers/cecill)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hashnode](https://www.g2.com/products/hashnode-hashnode/reviews)

Hashnode is a content management platform designed for developers and tech teams to create and manage both blogs and product documentation. It falls under the categories of Blog Management Software and Documentation Tools. Hashnode is used for publishing technical blogs, managing API documentation, and collaborating on product guides. The platform integrates with existing workflows through custom domains, sub-paths, and headless CMS capabilities. Key features of Hashnode include: • WYSIWYG Markdown Editor: Allows rich formatting, AI-powered assistance, and real-time collaboration. • Custom Domains & Sub-paths: Seamlessly integrates with existing websites. • Headless CMS Mode: Provides full control over content and allows custom deployment. • API Documentation Support: Offers an API reference playground, enabling quick setup for technical documentation. • Real-time Collaboration: Supports concurrent editing, role-based access, and version control for seamless teamwork. • AI-Powered Search & Analytics: Enhanced search capabilities and detailed insights into content performance. Hashnode is ideal for developers and enterprises needing scalable, flexible, and modern solutions for managing technical content. It helps teams create high-quality, user-friendly content, from blogs to API references, enabling them to build and manage community-driven resources efficiently.

#### Who Is the Company Behind Hashnode?

- **Seller:** [Hashnode](https://www.g2.com/sellers/hashnode)
- **Year Founded:** 2016
- **HQ Location:** 2001 Van Ness Ave, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d09d5889cda3580f371802f869c8f9618044a2cadd6bc6e21b8d408c65ebf8ac&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhashnode&secure%5Burl_type%5D=linkedin_company_website)  
319 employees on LinkedIn®

### [iMediaFlow](https://www.g2.com/products/imediaflow/reviews)

iMediaFlow is an end-to-end digital asset management software solution for organizations of all sizes.

#### Who Is the Company Behind iMediaFlow?

- **Seller:** [Citdigital](https://www.g2.com/sellers/citdigital)
- **Year Founded:** 2003
- **HQ Location:** Sheffield, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d1f426acbe2d22d9b9099e192b39e7f789ece02172bb6d42bd80217048fd6aa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcit-digital%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [imperia CMS](https://www.g2.com/products/imperia-cms/reviews)

imperia CMS is a web content management system for small and medium-sized businesses.

#### Who Is the Company Behind imperia CMS?

- **Seller:** [pirobase imperia GmbH](https://www.g2.com/sellers/pirobase-imperia-gmbh)
- **Year Founded:** 1995
- **HQ Location:** Köln, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=90fd35fd70688e501ebe69a1bd9ba2662fc13e3357240a225d3a029de8e57a2c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpirobaseimperia&secure%5Burl_type%5D=linkedin_company_website)  
129 employees on LinkedIn®

### [ImpressCMS](https://www.g2.com/products/impresscms/reviews)

ImpressCMS is an open source content management system to manage in an easy and secure way multilingual websites. Add site-specific functionalities from our list of extension modules and look around in our theme collection to find the visuals that are right for your case.

#### Who Is the Company Behind ImpressCMS?

- **Seller:** [The ImpressCMS Project](https://www.g2.com/sellers/the-impresscms-project)
- **Year Founded:** 2007
- **HQ Location:** Mechelen, BE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7dfe7f40c8a6bb6080974d920a31726788f761b89dfe6f95710c7de1d6cb9654&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpresscms%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

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- [CMS Tools](/categories/cms-tools)
- [Commenting Systems](/categories/commenting-systems)

- [Component Content Management Systems](/categories/component-content-management-systems)
- [Content Moderation Tools](/categories/content-moderation-tools)
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- [Desktop Search](/categories/desktop-search)
- [Digital Asset Management](/categories/digital-asset-management)

- [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms)
- [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp)
- [Digital Rights Management (DRM)](/categories/digital-rights-management-drm)
- [Document Management](/categories/document-management)
- [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm)

[Browse Web Content Management Themes](/categories/web-content-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the [best web content management software](https://learn.g2.com/best-web-content-management-software) can integrate with [marketing software](https://www.g2.com/categories/marketing), third-party [CMS tools](https://www.g2.com/categories/cms-tools), or [content analytics software](https://www.g2.com/categories/content-analytics). Others may provide functionality for digital asset management and web design. They share features with [enterprise content management (ECM)](https://www.g2.com/categories/enterprise-content-management-ecm), [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms).

To qualify for inclusion in the Web Content Management category, a product must:

- Provide web-based editing and publishing capabilities for text, image, audio, and video files
- Offer templates for content creation
- Allow collaboration and approval for content creation

Show More

* * *

## How Do You Choose the Right Web Content Management Software?

### What You Should Know About Web Content Management Software

### What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

### Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

### Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

### Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

**Content Authoring –** Drafting and publishing content is intuitive and non-technical.

**Rich Text Editor –** Formatting content is straightforward and painless.

**Versioning –** Keep track of incrementally changing versions of the same content.

[**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

[**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors.

[**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order.

**Asset Management –** System allows the storage and management of rich media files.

**Internal Search –** Able to search your content based on keyword, metadata, tags, etc.

**Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

#### Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

[**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

[**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable.

[**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

[**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs.

[**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users.

[**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

**Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content.

**User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

[**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages.

**Dashboard and Reports –** Access pre-built and custom reports and dashboards.

**Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

[**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence.

### Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.

### Software and Services Related to Web Content Management Software

[**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication.

[**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content.

[**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.