# Best Web Content Management Software - Page 2 ## How Many Web Content Management Software Products Does G2 Track? **Total Products under this Category:** 390 ### Category Stats (Jul 2026) - **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Sitecore Digital Experience Platform (+0.51%) - Among all products in this category, Sitecore Digital Experience Platform recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Web Content Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 30,700+ Authentic Reviews - 390+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Web Content Management Software ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1288&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=2518) Highlighted products: HubSpot Content Hub, Adobe Experience Manager, Webflow, Wix Studio, WordPress.org, Duda, Umbraco, and Sitecore Digital Experience Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=adobe-experience-manager&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sitecore-digital-experience-platform) ### [Pantheon](https://www.g2.com/fr/products/pantheon/reviews) Pantheon est la plateforme d'opérations de sites web (WebOps) que les meilleurs développeurs, marketeurs et informaticiens utilisent pour créer, lancer et gérer leurs sites Drupal, WordPress et NextJS. Pantheon inclut tous les outils dont les développeurs professionnels ont besoin pour construire des sites critiques pour la mission, comme des environnements de mise en scène, le contrôle de version, les sauvegardes et le flux de travail. Alimentant plus de 700 000 sites avec plus de 17 milliards de vues de pages, l'infrastructure basée sur des conteneurs de Pantheon vous permet de lancer des sites web plus rapidement, sans vous soucier des pics de trafic, de la sécurité ou des performances. C'est gratuit en développement. Vous pouvez évoluer en logiciel sur la même infrastructure dès le premier jour, et ne plus jamais toucher à un serveur. Créez votre compte gratuit maintenant ! **Average Rating:** 4.4/5.0 **Total Reviews:** 588 #### How Do G2 Users Rate Pantheon? - **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 8.7/10) - **Création de contenu:** 9.1/10 (Category avg: 8.6/10) - **Structures de navigation flexibles:** 8.9/10 (Category avg: 8.3/10) - **API / Intégrations:** 8.9/10 (Category avg: 8.3/10) #### Who Is the Company Behind Pantheon? - **Vendeur:** [Pantheon](https://www.g2.com/fr/sellers/pantheon) - **Site Web de l'entreprise:** pantheon.io - **Année de fondation:** 2010 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @getpantheon 22,508 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=775ec3b8db84e409abd2133c5845a1321ec592f7b0f265efafacf9c483ee7079&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2198587%2F&secure%5Burl_type%5D=linkedin_company_website) 431 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Développeur Web, Développeur Web Senior - **Top Industries:** Marketing et publicité, Technologie de l'information et services - **Company Size:** 65% Small, 26% Medium #### What Do G2 Reviewers Say About Pantheon? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient le **support client compétent disponible 24/7** chez Pantheon, rendant le dépannage et les mises à jour fluides et efficaces. - Les utilisateurs apprécient la **facilité d'utilisation** de Pantheon, profitant de processus simplifiés et d'un support accessible pour tous les niveaux d'expérience. - Les utilisateurs apprécient Pantheon pour ses **mises à jour constantes et son excellent support** , rendant la gestion de site web simple et efficace. - Les utilisateurs apprécient le **temps de fonctionnement fiable et la rapidité** de Pantheon, garantissant des performances de site web constantes et un excellent support. - Les utilisateurs apprécient la **configuration facile** avec Pantheon, grâce aux mises à jour transparentes et à la gestion de site conviviale. ##### Cons - Les utilisateurs notent que Pantheon est **cher** , bien qu'ils reconnaissent la valeur et la qualité qu'il offre. - Les utilisateurs trouvent que le **prix élevé** de Pantheon est un inconvénient, surtout pour les petits projets malgré sa qualité. - Les utilisateurs rencontrent des **problèmes de bogues** avec Pantheon, surtout lors des mises à jour et lorsqu'ils utilisent des outils en ligne de commande, ce qui provoque de la frustration. - Les utilisateurs trouvent la **courbe d'apprentissage abrupte** de Pantheon difficile, surtout pour les équipes manquant d'expertise technique. - Les utilisateurs trouvent les **problèmes de tarification** de Pantheon difficiles, en particulier pour les petits projets et les petites organisations. #### What Are Recent G2 Reviews of Pantheon? **["Une intégration étroite avec Git et le multidev simplifient le développement par branches."](https://www.g2.com/fr/survey_responses/pantheon-review-13138241)** **Rating:** 4.0/5.0 stars _— Utilisateur vérifié à Recherche_ [Read full review](https://www.g2.com/fr/survey_responses/pantheon-review-13138241) **["Hébergement sans effort avec une sécurité et une fiabilité de premier ordre"](https://www.g2.com/fr/survey_responses/pantheon-review-13122855)** **Rating:** 5.0/5.0 stars _— Josh S._ [Read full review](https://www.g2.com/fr/survey_responses/pantheon-review-13122855) ### [Hygraph](https://www.g2.com/products/hygraph/reviews) Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences. **Average Rating:** 4.4/5.0 **Total Reviews:** 730 #### How Do G2 Users Rate Hygraph? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Content Authoring:** 8.7/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.2/10 (Category avg: 8.3/10) - **API / Integrations:** 8.6/10 (Category avg: 8.3/10) #### Who Is the Company Behind Hygraph? - **Seller:** [Hygraph](https://www.g2.com/sellers/hygraph) - **Company Website:** hygraph.com - **Year Founded:** 2017 - **HQ Location:** Berlin - **Twitter:** @hygraph 5,094 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2bdb49f78d9109151a7e63158fcad09899833bc76518b72dbcbf98e04a598f82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18152461%2F&secure%5Burl_type%5D=linkedin_company_website) 65 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 64% Small, 29% Medium #### What Do G2 Reviewers Say About Hygraph? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **ease of use** in Hygraph to be intuitive and perfectly suited for their content organization needs. - Users value the **flexible and intuitive content management system** of Hygraph, enhancing their overall experience. - Users highlight the **fast and easy API integration** of Hygraph, enhancing workflow and boosting productivity for teams. - Users value the **seamless integrations** with GraphQL, enhancing workflow and boosting productivity across teams. - Users value the **flexibility** of Hygraph, enjoying a developer-friendly environment and streamlined content organization. ##### Cons - Users experience a notable **learning curve** , particularly affecting newcomers lacking a technical background in CMS platforms. - Users find **learning difficulty** in navigating Hygraph, especially for non-tech individuals and newcomers to content management. - Users find the **expensive pricing structure** of Hygraph restrictive, especially for smaller teams and projects. - Users find the **difficult usability** of Hygraph challenging, especially for non-technical team members needing guidance. - Users find **pricing issues** challenging, especially with higher costs for advanced features and limits on free plans. #### What Are Recent G2 Reviews of Hygraph? **["Fast, Familiar CMS Editor with Useful AI and Amazing Hygraph Support"](https://www.g2.com/survey_responses/hygraph-review-12998721)** **Rating:** 4.0/5.0 stars _— Becky L._ [Read full review](https://www.g2.com/survey_responses/hygraph-review-12998721) **["Great CMS but can get even better"](https://www.g2.com/survey_responses/hygraph-review-8914469)** **Rating:** 4.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/survey_responses/hygraph-review-8914469) ### [Contentful](https://www.g2.com/products/contentful/reviews) Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape. **Average Rating:** 4.3/5.0 **Total Reviews:** 312 #### How Do G2 Users Rate Contentful? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10) - **Content Authoring:** 8.3/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10) - **API / Integrations:** 8.7/10 (Category avg: 8.3/10) #### Who Is the Company Behind Contentful? - **Seller:** [Contentful](https://www.g2.com/sellers/contentful) - **Company Website:** www.contentful.com - **Year Founded:** 2013 - **HQ Location:** Berlin - **Twitter:** @contentful 31,822 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7cfe6428fb74d793ba86f73182ff0b2e45305e02ed831eedc331f9b15b7e6b7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2562699%2F&secure%5Burl_type%5D=linkedin_company_website) 1,043 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 39% Medium, 33% Small #### What Do G2 Reviewers Say About Contentful? _AI-generated summary from verified user reviews_ ##### Pros - Users find **Contentful easy to use** , enabling quick updates and seamless integration into their applications. - Users appreciate the **flexibility** of Contentful, facilitating smooth collaboration between developers and content teams across platforms. - Users value the **ease of creation** with Contentful, appreciating its intuitive design for efficient content management. - Users appreciate the **easy creation** of content with Contentful, enabling smooth management and engaging digital experiences. - Users praise Contentful for its **flexibility and ease of use** , enhancing productivity and ensuring timely content management. ##### Cons - Users find Contentful's pricing **expensive** , particularly challenging for small teams and beginners with limited budgets. - Users find **Contentful's complexity** challenging, especially regarding setup and understanding advanced features for non-technical individuals. - Users find the **learning curve steep** , especially for non-technical users and complex initial setups. - Users express frustration over **limited features** , including restricted uploads and lack of efficient authoring tools. - Users find the **steep learning curve** challenging, especially for non-technical users requiring extensive setup knowledge. #### What Are Recent G2 Reviews of Contentful? **["User-Friendly, MACH-Aligned CMS That Works Great for Marketers and Developers"](https://www.g2.com/survey_responses/contentful-review-12804527)** **Rating:** 4.0/5.0 stars _— Brian R._ [Read full review](https://www.g2.com/survey_responses/contentful-review-12804527) **["Developer-Friendly, Intuitive, and Extensible Content Management"](https://www.g2.com/survey_responses/contentful-review-13183418)** **Rating:** 5.0/5.0 stars _— Jeremy C._ [Read full review](https://www.g2.com/survey_responses/contentful-review-13183418) #### What Are G2 Users Discussing About Contentful? - [What is Contentful used for?](https://www.g2.com/discussions/contentful-what-is-contentful-used-for) - [What is Contentful API?](https://www.g2.com/discussions/what-is-contentful-api) - [Is Contentful a headless CMS?](https://www.g2.com/discussions/is-contentful-a-headless-cms) - 1 comment - [Is Contentful a CMS?](https://www.g2.com/discussions/is-contentful-a-cms) - 1 comment - [What is Contentful used for?](https://www.g2.com/discussions/what-is-contentful-used-for) - 1 comment ### [Padlet](https://www.g2.com/products/padlet/reviews) Dostoevsky said that beauty will save the world. Padlet offers beautiful boards and canvases for visual thinkers and learners. Use boards to collect, organize, and present anything. Use sandboxes for whiteboarding, lessons, and activities. Over 40 million people every month actively use Padlet around the world. Here are some of the ways they use it: -Collaborate on files with clients -Store instructional videos -Share marketing assets -Manage real-estate listings on a map -Create interactive lessons -Design collaborative worksheets -Make slideshows -Build meeting agendas -Solicit feedback -Brainstorm ideas -And more Dostoevsky would have loved Padlet. **Average Rating:** 4.9/5.0 **Total Reviews:** 336 #### How Do G2 Users Rate Padlet? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Content Authoring:** 9.1/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 9.0/10 (Category avg: 8.3/10) - **API / Integrations:** 8.1/10 (Category avg: 8.3/10) #### Who Is the Company Behind Padlet? - **Seller:** [Padlet](https://www.g2.com/sellers/padlet) - **Year Founded:** 2012 - **HQ Location:** San Francisco, US - **Twitter:** @padlet 73,244 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=431d1dcf9490fe484c449b4a43f034bccf85353531b676dfbd2089a01402e359&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpadlet%2F&secure%5Burl_type%5D=linkedin_company_website) 80 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Teacher - **Top Industries:** Education Management, Primary/Secondary Education - **Company Size:** 49% Small, 43% Medium #### What Do G2 Reviewers Say About Padlet? _AI-generated summary from verified user reviews_ ##### Pros - Users find Padlet to be **incredibly user-friendly** , appreciating its intuitive design that simplifies organizing and collaboration. - Users love Padlet for its **easy sharing** , flexible designs, and time-saving templates, making collaboration effortless. - Users enjoy the **engaging interaction** Padlet fosters, making it easy for students to express thoughts and collaborate. - Users love the **interactivity** of Padlet, enabling collaborative discussions and dynamic content sharing among participants. - Users value the **real-time collaboration** in Padlet, enhancing interaction and engagement in educational environments. ##### Cons - Users are frustrated by **access limitations** in Padlet's free version, hindering their ability to create multiple projects. - Users are frustrated by the **limited features** of the free Padlet version, which restricts account functionality for teachers. - Users feel the **lack of features** in the free version limits their ability to effectively manage multiple classes. - Users find the **limited features** of Padlet frustrating, particularly with only 3 Padlets available on a free account. - Users find Padlet **expensive** , with limited free options that restrict the use of its features effectively. #### What Are Recent G2 Reviews of Padlet? **["Collaboration assignments using Padlet"](https://www.g2.com/survey_responses/padlet-review-5055530)** **Rating:** 4.5/5.0 stars _— Anna P._ [Read full review](https://www.g2.com/survey_responses/padlet-review-5055530) **["The one and only…Padlet!"](https://www.g2.com/survey_responses/padlet-review-8652385)** **Rating:** 5.0/5.0 stars _— Isha S._ [Read full review](https://www.g2.com/survey_responses/padlet-review-8652385) #### What Are G2 Users Discussing About Padlet? - [How do you use a padlet backpack?](https://www.g2.com/discussions/how-do-you-use-a-padlet-backpack) - 1 comment - [What is the difference between padlet and padlet backpack?](https://www.g2.com/discussions/what-is-the-difference-between-padlet-and-padlet-backpack) - 1 comment - [What are the main features of padlet?](https://www.g2.com/discussions/what-are-the-main-features-of-padlet) - 1 comment - [What is padlet briefcase?](https://www.g2.com/discussions/what-is-padlet-briefcase) - 1 comment ### [Kentico](https://www.g2.com/products/kentico/reviews) One platform, endless possibilities. Kentico is a content management system and commerce platform, with built-in digital marketing and AI capabilities that help deliver personalized customer experiences through websites, microsites, emails, and other digital channels. It consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals faster. Reduce the complexity of your marketing technologies and take control of your content across your websites, microsites, emails, and other digital channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 329 #### How Do G2 Users Rate Kentico? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10) - **Content Authoring:** 8.7/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10) - **API / Integrations:** 8.5/10 (Category avg: 8.3/10) #### Who Is the Company Behind Kentico? - **Seller:** [Kentico](https://www.g2.com/sellers/kentico-2026-07-08) - **Company Website:** www.kentico.com - **Year Founded:** 2004 - **HQ Location:** Brno - **Twitter:** @Kentico 12,397 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d26cb36cc842ac6aba226d662c5250f90ce78bfc10f65849b4605221421fa09a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F373060%2F&secure%5Burl_type%5D=linkedin_company_website) 211 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Software Developer - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 41% Medium, 33% Small #### What Do G2 Reviewers Say About Kentico? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **simplicity and efficiency** of Kentico's content management, enhancing audience engagement and team collaboration. - Users praise the **ease of use** of Kentico, with intuitive drag-and-drop features enhancing content creation and collaboration. - Users value the **robust features** of Kentico, praising its ease of use and effective collaboration tools. - Users value the **extensive customizability** of Kentico, enhancing their ability to meet diverse business needs effectively. - Users appreciate the **ease of creation** with Kentico's intuitive WYSIWYG editor, facilitating efficient content management and engagement. ##### Cons - Users find Kentico to be **expensive** , making it a barrier for newcomers and small businesses. - Users often struggle with a **steep learning curve** , requiring significant time to master Kentico's interface and functionalities. - Users face **limited customization options** in Kentico, often needing costly consultations for complex development needs. - Users note the **limited features** of Kentico, particularly regarding domain management and uncertainties with product transitions. - Users find the **complex customizations** in Kentico challenging, requiring extra development effort for integrations and workflows. #### What Are Recent G2 Reviews of Kentico? **["flexible, CMS with strong support for marketing autonomy and multi-channel content delivery"](https://www.g2.com/survey_responses/kentico-review-11421870)** **Rating:** 4.5/5.0 stars _— hari S._ [Read full review](https://www.g2.com/survey_responses/kentico-review-11421870) **["All-in-One Flexibility with a Learning Curve"](https://www.g2.com/survey_responses/kentico-review-12673121)** **Rating:** 4.5/5.0 stars _— Ashish K._ [Read full review](https://www.g2.com/survey_responses/kentico-review-12673121) #### What Are G2 Users Discussing About Kentico? - [Who uses Kentico?](https://www.g2.com/discussions/kentico-who-uses-kentico) - 2 comments - [What does Kentico do?](https://www.g2.com/discussions/what-does-kentico-do) - [Is kentico free?](https://www.g2.com/discussions/is-kentico-free) - 1 comment - [Is kentico a good CMS?](https://www.g2.com/discussions/is-kentico-a-good-cms) - 1 comment ### [Framer](https://www.g2.com/products/framer/reviews) Teams use Framer as an AI website builder and no-code web design platform for launching responsive marketing websites, landing pages, blogs, portfolios, and resource hubs. Designers, marketers, agencies, startups, and enterprise teams use Framer to design on a visual canvas, manage content with a built-in CMS, publish to custom domains, and improve SEO from one workspace. Framer includes AI agents that help teams design, update, and improve websites. Teams can ask agents to update site copy, restructure pages, change layouts, apply brand colors and typography, create new sections, build new pages from prompts or references, migrate sites from tools like WordPress or Webflow, and make pages responsive across desktop, tablet, and mobile. Framer agents also help with CMS workflows, custom components, SEO, analytics, accessibility, and site QA. Teams can use agents to create CMS collections, update fields, import content, add metadata, write alt text, fix broken links, check heading structure, improve accessibility, and audit design consistency. Framer also supports external agents such as Claude, Cursor, and Codex so teams can connect AI-assisted workflows to their website projects. Framer fits teams that want a fast website builder with professional design control, AI-assisted site creation, CMS workflows, SEO tools, and scalable publishing. **Average Rating:** 4.5/5.0 **Total Reviews:** 142 #### How Do G2 Users Rate Framer? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Content Authoring:** 7.9/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10) - **API / Integrations:** 7.1/10 (Category avg: 8.3/10) #### Who Is the Company Behind Framer? - **Seller:** [Framer](https://www.g2.com/sellers/framer) - **Company Website:** www.framer.com - **HQ Location:** Amsterdam, NL - **Twitter:** @framer 199,152 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a20f8d732e38af17916dfbcc0c636c1374df337b5f2df09bbccb6ea414931246&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10228950%2F&secure%5Burl_type%5D=linkedin_company_website) 753 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Designer, Founder - **Top Industries:** Design, Computer Software - **Company Size:** 68% Small, 22% Medium #### What Do G2 Reviewers Say About Framer? _AI-generated summary from verified user reviews_ ##### Pros - Users find Framer's **ease of use** exceptional, making design and development straightforward for everyone. - Users commend the **fast and thoughtful customer support** from Framer, enhancing their design and development experience. - Users praise Framer for its **speed and seamless design collaboration** , significantly enhancing workflow and efficiency. - Users laud Framer for its **exceptional speed** , enabling quick publication of new pages and seamless collaboration. - Users love Framer's **intuitive design and ease of use** , making web development accessible and enjoyable for everyone. ##### Cons - Users highlight the **missing CMS features** in Framer, seeking more versatility and automation for better usability. - Users find the pricing of Framer to be **expensive** , especially for personal projects and multilingual functionalities. - Users find **pricing issues** with Framer, especially for personal projects and multilingual functionalities, to be a concern. - Users note the **limited options** in Framer, especially regarding flexibility with tables and CMS functionality. - Users experience **slow loading** times with Framer, affecting productivity and overall satisfaction with the platform. #### What Are Recent G2 Reviews of Framer? **["Designer-Friendly with Efficient Tool Integrations"](https://www.g2.com/survey_responses/framer-review-12938351)** **Rating:** 5.0/5.0 stars _— Rolf T._ [Read full review](https://www.g2.com/survey_responses/framer-review-12938351) **["The fastest way from idea to live site"](https://www.g2.com/survey_responses/framer-review-12825597)** **Rating:** 5.0/5.0 stars _— Abhijeet S._ [Read full review](https://www.g2.com/survey_responses/framer-review-12825597) #### What Are G2 Users Discussing About Framer? - [Is Framer better than sketch?](https://www.g2.com/discussions/is-framer-better-than-sketch) - 2 comments, 1 upvote - [Is Framer better than Figma?](https://www.g2.com/discussions/is-framer-better-than-figma) - 1 comment, 1 upvote - [Is Framer a software?](https://www.g2.com/discussions/is-framer-a-software) - [What is Framer good for?](https://www.g2.com/discussions/what-is-framer-good-for) ### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 766 #### How Do G2 Users Rate Bloomreach? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Content Authoring:** 8.2/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.0/10 (Category avg: 8.3/10) - **API / Integrations:** 8.4/10 (Category avg: 8.3/10) #### Who Is the Company Behind Bloomreach? - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach\_tm 10,400 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website) 1,140 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 28% Small #### What Do G2 Reviewers Say About Bloomreach? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration. - Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools. - Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly. - Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue. - Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively. ##### Cons - Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness. - Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability. - Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds. - Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use. #### What Are Recent G2 Reviews of Bloomreach? **["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)** **Rating:** 5.0/5.0 stars _— Denise R._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) **["Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation"](https://www.g2.com/survey_responses/bloomreach-review-13078543)** **Rating:** 4.0/5.0 stars _— megan l._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### [Prismic](https://www.g2.com/products/prismic/reviews) Prismic is the agentic web platform where teams and AI agents turn strategy into quality on-brand pages, from a single campaign to a whole website. Its agents run specialized ABM, SEO, and GEO playbooks, producing hundreds of distinct pages from one starting point, each true to the brand, built to get found in AI search and convert, and the team's to own and edit. Marketers can start with landing pages, and developers can bring a whole site over with their AI coding tools, all on one headless foundation the team owns. It's made for digital businesses where pages drive revenue and pipeline, and marketing can never ship them fast enough. **Average Rating:** 4.3/5.0 **Total Reviews:** 361 #### How Do G2 Users Rate Prismic? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Prismic? - **Seller:** [Prismic](https://www.g2.com/sellers/prismic) - **Company Website:** prismic.io - **Year Founded:** 2013 - **HQ Location:** Paris, FR - **Twitter:** @prismicio 13,961 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a80f2dd39ee2a726b8636c5667db89713445eb2f7bf2f4fc0b68c18d8e57406&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3338789%2F&secure%5Burl_type%5D=linkedin_company_website) 95 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Small, 29% Medium #### What Do G2 Reviewers Say About Prismic? _AI-generated summary from verified user reviews_ ##### Pros - Users find Prismic's **ease of use** exceptional, enabling effortless customization and quick onboarding for new developers. - Users appreciate the **intuitive interface** of Prismic, making content management straightforward and efficient for all users. - Users appreciate the **easy content management** of Prismic, enabling quick creation of professional website pages without technical skills. - Users find the **intuitive interface** of Prismic makes content management straightforward and fast for everyone. - Users love the **intuitive and straightforward interface** of Prismic, making content updates quick and easy for everyone. ##### Cons - Users feel **limited features** restrict their creativity, making it difficult to customize landing pages effectively. - Users note a **challenging learning curve** with Prismic, particularly around understanding slices and custom types initially. - Users find that **technical expertise is required** for effective use of Prismic, complicating the no-code appeal. - Users find the **complex setup** of Prismic challenging, particularly when integrating GSAP and managing slices. - Users find **Prismic's limitations** frustrating, citing scalability issues, rigid formatting, and cumbersome translation processes. #### What Are Recent G2 Reviews of Prismic? **["Great tool for managing a website and easily editing it and adding new pages"](https://www.g2.com/survey_responses/prismic-review-11794387)** **Rating:** 4.0/5.0 stars _— Aly A._ [Read full review](https://www.g2.com/survey_responses/prismic-review-11794387) **["Slices + Next.js Components Make Development Effortless"](https://www.g2.com/survey_responses/prismic-review-12247956)** **Rating:** 5.0/5.0 stars _— Orhan B._ [Read full review](https://www.g2.com/survey_responses/prismic-review-12247956) #### What Are G2 Users Discussing About Prismic? - [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source-e84e4f4f-6db0-4a9f-924c-466b8595a354) - 2 comments - [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source-d94b4c99-ee43-40cd-ba10-aaf08a1ba5f1) - 1 comment - [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source) - 1 comment - [Is Prismic open source?](https://www.g2.com/discussions/is-prismic-open-source) - [Who uses Prismic?](https://www.g2.com/discussions/prismic-io-who-uses-prismic) - 2 comments ### [Experro](https://www.g2.com/products/experro/reviews) Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth. **Average Rating:** 4.8/5.0 **Total Reviews:** 48 #### How Do G2 Users Rate Experro? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Content Authoring:** 10.0/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 10.0/10 (Category avg: 8.3/10) - **API / Integrations:** 10.0/10 (Category avg: 8.3/10) #### Who Is the Company Behind Experro? - **Seller:** [RapidOps, Inc.](https://www.g2.com/sellers/rapidops-inc) - **Year Founded:** 2008 - **HQ Location:** Charlotte, North Carolina - **Twitter:** @rapid\_ops 992 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27283808bac873709cdfe6e1bc13f90668f986b788876b8555355e3bb4554440&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frapidops-inc&secure%5Burl_type%5D=linkedin_company_website) 282 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Apparel & Fashion - **Company Size:** 60% Medium, 23% Small #### What Do G2 Reviewers Say About Experro? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Experro, which consolidates tasks and simplifies workflows for teams. - Users appreciate the **centralized workspace** of Experro, enhancing efficiency and clarity in managing compliance tasks effectively. - Users appreciate the **AI-powered search functionality** of Experro, enabling faster and more accurate product discovery. - Users appreciate the **comprehensive analytics** features of Experro, streamlining compliance tasks and enhancing overall productivity. - Users appreciate the **efficiency and accuracy** of Experro, transforming data analysis and product discovery seamlessly. ##### Cons - Users find the **learning curve steep** , indicating the platform's complexity may hinder less experienced users. - Users find the **learning difficulty** of Experro challenging, especially due to its technical nature and advanced features. - Users find the **documentation lacking** , wishing for more guides and tutorials to enhance their experience. - Users notice a **high learning curve** with Experro, making it challenging for new team members to adapt quickly. - Users find the **steep learning curve** of Experro challenging, especially when navigating advanced features and configurations. #### What Are Recent G2 Reviews of Experro? **["Transforms Digital Experiences with Speed and Precision"](https://www.g2.com/survey_responses/experro-review-12434068)** **Rating:** 5.0/5.0 stars _— Abdulwahab i._ [Read full review](https://www.g2.com/survey_responses/experro-review-12434068) **["Exceptional E-Commerce Customization with Stellar Support"](https://www.g2.com/survey_responses/experro-review-12880783)** **Rating:** 5.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/experro-review-12880783) ### [Netlify](https://www.g2.com/products/netlify/reviews) Netlify is a full-stack, AI-native web development platform where agents and developers build together. Start, build, ship, and run web and internal apps on production infrastructure from the very first prompt. Most AI builders stop at the prototype. Netlify is where prototypes become production. Builders use Netlify to start a project from a prompt, develop with the leading AI coding agents, ship to a global edge network, and run applications at scale. No migration from a sandbox to production. No technical cliff between a working prompt and a working business. Agent Runners brings the leading coding agents into the Netlify dashboard, including Claude Code, Codex CLI, and Gemini CLI. There's no proprietary in-house agent to lock into. Teams pick the best tool for the job, run it on live projects, and review every change through Deploy Previews before anything reaches production. Netlify Database adds fully-managed serverless Postgres with isolated database branches automatically wired into every Deploy Preview. Agents and teams experiment safely without touching production data. AI Gateway handles LLM integrations without the overhead of managing API keys or environment variables. Observability surfaces what happens after deploy, giving teams the visibility to run AI-driven applications as dependable production workloads. Underneath, Netlify supports every modern web framework, serverless functions, edge computing, and a global CDN. The same infrastructure scales from a first prototype to enterprise production traffic without rewrites or rehoming. This is what we call agent experience (AX): a shared workflow where humans and AI agents work side by side, shipping quality software together. Pro pricing reflects this. Netlify Pro is a flat $20/month with unlimited seats, so every developer, internal builder, PM, marketer, and AI agent on the team can build without added per-seat costs. #### **Average Rating:** 4.5/5.0 **Total Reviews:** 77 #### How Do G2 Users Rate Netlify? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Content Authoring:** 9.2/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 10.0/10 (Category avg: 8.3/10) - **API / Integrations:** 6.7/10 (Category avg: 8.3/10) #### Who Is the Company Behind Netlify? - **Seller:** [Netlify](https://www.g2.com/sellers/netlify) - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **Twitter:** @Netlify 105,252 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1089b25218ab0d4370acba81d3ad712c484d3750b33f3d177bc605af681f7e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6392431%2F&secure%5Burl_type%5D=linkedin_company_website) 184 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 68% Small, 25% Medium #### What Do G2 Reviewers Say About Netlify? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Netlify, with features like drag & drop simplifying the hosting process. - Users value the **user-friendly interface** of Netlify, enabling quick setup and seamless integration with Git repositories. - Users praise the **deployment ease** of Netlify, enabling quick setup and automated live site updates effortlessly. - Users love the **easy setup** of Netlify, enabling quick deployment and seamless hosting management for static sites. - Users praise Netlify for its **easy setup and automated deployment** , making web hosting efficient and effective. ##### Cons - Users find **backend integration limitations** in Netlify, which can hinder more complex projects and contribute to scaling challenges. - Users note significant **pricing issues** with Netlify, particularly concerning limits on the free tier and high costs for advanced tiers. - Users find **complexity for non-static websites** to be a drawback, affecting backend functionality and user experience. - Users find the **interface cluttered and overwhelming** , making it difficult for beginners to navigate and resolve issues. - Users face **resource limitations** on the free plan, impacting build minutes and bandwidth for larger projects. #### What Are Recent G2 Reviews of Netlify? **["Deploy Previews made design, QA, and engineering reviews much more practical!"](https://www.g2.com/survey_responses/netlify-review-13168123)** **Rating:** 4.5/5.0 stars _— Yauhen D._ [Read full review](https://www.g2.com/survey_responses/netlify-review-13168123) **["Netlify Makes Frontend Deployment Fast"](https://www.g2.com/survey_responses/netlify-review-13113748)** **Rating:** 4.0/5.0 stars _— ARYAN M._ [Read full review](https://www.g2.com/survey_responses/netlify-review-13113748) #### What Are G2 Users Discussing About Netlify? - [Who uses Netlify?](https://www.g2.com/discussions/who-uses-netlify) - [Why is Netlify free?](https://www.g2.com/discussions/why-is-netlify-free) - [Is Netlify completely free?](https://www.g2.com/discussions/is-netlify-completely-free) - 4 comments, 1 upvote - [What is Netlify used for?](https://www.g2.com/discussions/what-is-netlify-used-for) ### [Foleon](https://www.g2.com/products/foleon/reviews) Foleon is a content creation platform that makes it easy for anyone to create interactive content that is 100% on brand. We provide B2B companies with an intuitive drag & drop editor and interactive Foleon Doc format that empowers them to create bespoke digital content experiences that are engaging, intelligent and scalable. Most companies are still wasting time, money and energy on publishing their most valuable content in ineffective legacy formats. PDFs are a headache to produce, a bore to read, and totally void of reader insights. Foleon, on the other hand, offers a modern format that is easy to create, highly engaging, and full of the intelligence you’ve been missing. Founded in Amsterdam with locations in the US and Europe, Foleon is on a mission to empower companies to create the content their audience craves. **Average Rating:** 4.7/5.0 **Total Reviews:** 181 #### How Do G2 Users Rate Foleon? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Content Authoring:** 8.9/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 7.7/10 (Category avg: 8.3/10) - **API / Integrations:** 7.3/10 (Category avg: 8.3/10) #### Who Is the Company Behind Foleon? - **Seller:** [Foleon](https://www.g2.com/sellers/foleon) - **Company Website:** www.foleon.com - **Year Founded:** 2013 - **HQ Location:** Amsterdam, North Holland - **Twitter:** @GetFoleon 1,082 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=910dc0a825c4dc4e7e1a4c404f1bb660fd668b44d13af27c5bb465af0a9463c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5193621%2F&secure%5Burl_type%5D=linkedin_company_website) 119 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Graphic Designer, Marketing Manager - **Top Industries:** Higher Education, Financial Services - **Company Size:** 38% Medium, 34% Small #### What Do G2 Reviewers Say About Foleon? _AI-generated summary from verified user reviews_ ##### Pros - Users find Foleon to be **easy to use** , enabling customizable digital publications across various platforms effortlessly. - Users value Foleon's **ease of creating digital assets** , enhanced by regular feature updates and excellent customer support. - Users love the **intuitive user interface** of Foleon, making navigation and integration seamless from the start. - Users highlight the **exceptional customer support** from Foleon, enhancing their overall experience and satisfaction with the platform. - Users highly value the **limitless customization** options in Foleon, enhancing engagement and design versatility. ##### Cons - Users find a **lack of customization** in Foleon, limiting flexibility and collaborative editing capabilities in presentations. - Users express frustration over **limited customization** options in Foleon, hindering their desired design flexibility and collaboration. - Users experience **limited features** in Foleon, finding navigation and customization challenging, despite seeking workarounds. - Users suggest that Foleon requires **improvement in design assets and analytics capabilities** for a better overall experience. - Users experience a **steep learning curve** with Foleon, facing challenges with formatting and layout consistency. #### What Are Recent G2 Reviews of Foleon? **["Easy Steps to Create Professional Publications for Any Team"](https://www.g2.com/survey_responses/foleon-review-13070986)** **Rating:** 4.5/5.0 stars _— Petros Marios K._ [Read full review](https://www.g2.com/survey_responses/foleon-review-13070986) **["Intuitive Platform with Impressive Analytics"](https://www.g2.com/survey_responses/foleon-review-13094688)** **Rating:** 5.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/foleon-review-13094688) #### What Are G2 Users Discussing About Foleon? - [What is Foleon used for?](https://www.g2.com/discussions/what-is-foleon-used-for) - 1 comment ### [Progress Sitefinity](https://www.g2.com/fr/products/progress-sitefinity/reviews) Progress Sitefinity est un système de gestion de contenu (CMS) et une plateforme d'expérience numérique (DXP) axés sur le cloud, utilisés pour créer, gérer et personnaliser des sites web, des portails et d'autres propriétés numériques. Il est adopté par des organisations de taille moyenne et des entreprises qui gèrent des domaines numériques multi-sites, multilingues ou réglementés et qui ont besoin d'équilibrer l'autonomie marketing avec la gouvernance informatique et la flexibilité des développeurs. Les principaux cas d'utilisation incluent les sites web d'entreprise, les portails pour membres et clients, les expériences authentifiées, les flux de travail intégrés et la consolidation des déploiements CMS fragmentés. Sitefinity soutient les équipes marketing, de développement et informatiques grâce à un modèle de plateforme partagée avec des outils et des autorisations adaptés aux rôles. Les principales capacités incluent : - Gestion multisite, multilingue et multi-marque avec des contrôles de gouvernance et des flux de travail - Plateforme de données client native (Sitefinity Insight) pour la segmentation, l'analyse et la personnalisation - Intégration avec les systèmes CRM, ERP, d'analyse et MarTech - Extensibilité utilisant .NET et ASP.NET Core pour le développement personnalisé et les architectures composables Sitefinity intègre également des capacités génératives et augmentées par la récupération grâce à Progress® Agentic RAG, permettant l'assemblage dynamique d'expériences à partir de contenu approuvé pour réduire le travail de production manuel tout en maintenant l'exactitude, la conformité et les normes de marque. Avantages opérationnels supplémentaires et considérations de déploiement : - Standardisation et consolidation des domaines CMS à travers les unités commerciales ou les régions - Support pour les flux de travail marketing, de développement et informatiques sans nécessiter une approche uniquement sans tête - Contenu structuré pour les environnements de publication réglementés ou à volume élevé - Déploiement sur site ou en tant que service cloud géré sur Microsoft Azure, réduisant la maintenance et offrant sécurité, évolutivité et conformité **Average Rating:** 4.0/5.0 **Total Reviews:** 494 #### How Do G2 Users Rate Progress Sitefinity? - **the product a-t-il été un bon partenaire commercial?:** 8.0/10 (Category avg: 8.7/10) - **Création de contenu:** 8.5/10 (Category avg: 8.6/10) - **Structures de navigation flexibles:** 7.5/10 (Category avg: 8.3/10) - **API / Intégrations:** 7.5/10 (Category avg: 8.3/10) #### Who Is the Company Behind Progress Sitefinity? - **Vendeur:** [Progress Software](https://www.g2.com/fr/sellers/progress-software) - **Site Web de l'entreprise:** www.progress.com - **Année de fondation:** 1981 - **Emplacement du siège social:** Burlington, MA. - **Twitter:** @ProgressSW 48,773 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab257d11ab0255eaaae8c28635f37e0e64277d81eae954d5985edfd545cd2d69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprogress-software%2F&secure%5Burl_type%5D=linkedin_company_website) 4,205 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Développeur Web, Responsable Marketing - **Top Industries:** Technologie de l'information et services, Gestion d'organisations à but non lucratif - **Company Size:** 47% Medium, 29% Small #### What Do G2 Reviewers Say About Progress Sitefinity? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs louent la **gestion de contenu conviviale** de Sitefinity, améliorant la collaboration et l'efficacité au sein des équipes. - Les utilisateurs apprécient la **facilité d'utilisation** de Sitefinity, permettant des mises à jour rapides et une gestion efficace par le personnel non technique. - Les utilisateurs apprécient la **personnalisabilité** de Progress Sitefinity, permettant des mises à jour rapides et une gestion efficace pour les petites équipes. - Les utilisateurs trouvent **la facilité d'utilisation et la personnalisation de Sitefinity** essentielles pour autonomiser le personnel non technique et améliorer la productivité. - Les utilisateurs louent le **service client utile** de Progress Sitefinity, garantissant des résolutions rapides et des opérations fluides. ##### Cons - Les utilisateurs notent que Sitefinity est **cher** , avec des frais de licence élevés et des coûts pour des développeurs spécialisés affectant considérablement les budgets. - Les utilisateurs expriment des préoccupations concernant les **problèmes de prix élevés** de Progress Sitefinity, le rendant moins accessible pour les budgets plus modestes. - Les utilisateurs sont confrontés à des **fonctionnalités limitées** dans Progress Sitefinity, ce qui entrave la gestion de contenu et nécessite des solutions tierces coûteuses. - Les utilisateurs trouvent des **capacités limitées de gestion de contenu** dans Progress Sitefinity, ce qui les amène à dépendre d'outils tiers pour des tâches de base. - Les utilisateurs rencontrent **des difficultés avec la migration des données** , trouvant le processus rigide et manquant de fonctionnalités essentielles pour une gestion facile. #### What Are Recent G2 Reviews of Progress Sitefinity? **["L'équipe marketing a finalement cessé de casser le site web."](https://www.g2.com/fr/survey_responses/progress-sitefinity-review-12869758)** **Rating:** 4.5/5.0 stars _— Gina P._ [Read full review](https://www.g2.com/fr/survey_responses/progress-sitefinity-review-12869758) **["Gestion multi-marques rationalisée avec une personnalisation robuste par la puissance de Progress Sitefinity"](https://www.g2.com/fr/survey_responses/progress-sitefinity-review-12869821)** **Rating:** 4.5/5.0 stars _— Arikas Z._ [Read full review](https://www.g2.com/fr/survey_responses/progress-sitefinity-review-12869821) #### What Are G2 Users Discussing About Progress Sitefinity? - [À quoi sert Progress Sitefinity ?](https://www.g2.com/fr/discussions/what-is-progress-sitefinity-used-for) - 1 comment - [Is sitefinity open source?](https://www.g2.com/fr/discussions/is-sitefinity-open-source) - [How much does sitefinity cost?](https://www.g2.com/fr/discussions/how-much-does-sitefinity-cost) - [How do I update sitefinity?](https://www.g2.com/fr/discussions/how-do-i-update-sitefinity) - 1 upvote - [Sitefinity est-il un CMS ?](https://www.g2.com/fr/discussions/is-sitefinity-a-cms) - 3 comments ### [Brightspot](https://www.g2.com/products/brightspot/reviews) Brightspot is the leading content management solution for delivering brilliant digital experiences through a fast, flexible and secure platform. Founded in 2008 and headquartered in Reston, Virginia, Brightspot has spent more than 15 years helping organizations transform how they manage and deliver content. Today, the platform powers mission-critical digital experiences for some of the world’s most recognized brands, including AP News, NPR, Walmart and FedEx. Built to support the needs of both non-technical users and developers alike, Brightspot removes the friction that slows content teams down. With support for headless, hybrid and decoupled architectures, the platform gives you the flexibility to scale your digital operations without the limitations of legacy systems or rigid infrastructure. From multisite and multilingual publishing to role-based workflows, modular content models and seamless integrations, Brightspot enables you to manage even the most complex content ecosystems — all from one centralized hub. Brightspot’s AI-powered features and automation tools accelerate your publishing process, freeing teams to focus on what matters most: creating high-impact content. Intuitive authoring tools, pre-built templates, customizable workflows and built-in SEO and translation tools make it easier than ever to create. Beyond the product, Brightspot is known for its unmatched customer partnership. From onboarding to innovation, Brightspot works closely with your team to ensure your CMS evolves with your business. Whether you're growing your audience, adding new brands, expanding to global markets or integrating with the latest technologies, Brightspot is with you every step of the way. That’s why 97% of customers return year after year. With Brightspot, content becomes a competitive advantage — not a roadblock. Launch faster. Scale smarter. And lead fearlessly with a CMS that adapts to your business, not the other way around. **Average Rating:** 4.4/5.0 **Total Reviews:** 84 #### How Do G2 Users Rate Brightspot? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Content Authoring:** 8.4/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10) - **API / Integrations:** 7.7/10 (Category avg: 8.3/10) #### Who Is the Company Behind Brightspot? - **Seller:** [Brightspot](https://www.g2.com/sellers/brightspot) - **Company Website:** www.brightspot.com - **Year Founded:** 2008 - **HQ Location:** Reston, US - **Twitter:** @TeamBrightspot 500 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=593225a4a417ee8029048ae3fc22aaac4abcdff61bc87536b6bddf3f71c8c95c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrightspot%2F&secure%5Burl_type%5D=linkedin_company_website) 195 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Online Media, Information Technology and Services - **Company Size:** 55% Medium, 30% Small #### What Do G2 Reviewers Say About Brightspot? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Brightspot, enjoying a clean UX and flexible, powerful tools for content management. - Users value the **clean UX and powerful customization** options in Brightspot, enhancing their content management experience. - Users value the **high degree of customization** in Brightspot, enabling tailored workflows and user management for their needs. - Users value the **highly customizable features** of Brightspot, enhancing the platform's adaptability to unique workflows and processes. - Users commend Brightspot's **flexibility** , enabling adaptations for evolving needs and independence from development teams. ##### Cons - Users face **feature limitations** with Brightspot, struggling with integration, editing options, and content sharing difficulties. - Users find the **learning curve steep** , as complex workflows and customization create significant challenges and frustrations. - Users find **limited customization** options in Brightspot frustrating, impacting flexibility and overall user experience. - Users find Brightspot has **limited functionality** , struggling with batch deletions and inadequate reporting tools for specific needs. - Users note a **lack of essential features** in Brightspot, limiting functionality and customization for specific needs. #### What Are Recent G2 Reviews of Brightspot? **["Excellent Support and Training with End-to-End Website Design & Hosting"](https://www.g2.com/survey_responses/brightspot-review-13087362)** **Rating:** 4.5/5.0 stars _— Jason Z._ [Read full review](https://www.g2.com/survey_responses/brightspot-review-13087362) **["Easy-to-Use Modules That Make Building and Teaching Websites Simple"](https://www.g2.com/survey_responses/brightspot-review-13074223)** **Rating:** 4.0/5.0 stars _— Jericho A. C._ [Read full review](https://www.g2.com/survey_responses/brightspot-review-13074223) #### What Are G2 Users Discussing About Brightspot? - [How do you use Brightspot?](https://www.g2.com/discussions/how-do-you-use-brightspot) - [What is the use of Brightspot?](https://www.g2.com/discussions/what-is-the-use-of-brightspot) - [Is Brightspot open source?](https://www.g2.com/discussions/is-brightspot-open-source) - [What does Brightspot do?](https://www.g2.com/discussions/what-does-brightspot-do) ### [Optimizely Content Management System](https://www.g2.com/fr/products/optimizely-content-management-system/reviews) Le système de gestion de contenu (CMS) d'Optimizely est spécialement conçu pour les spécialistes du marketing et entièrement composable pour les développeurs. C'est le seul CMS qui prend en charge le cycle de vie complet du contenu, facilitant la livraison d'expériences numériques percutantes et conformes à la marque qui impressionnent les audiences. Des outils conviviaux permettent aux spécialistes du marketing de créer des expériences spécifiques à chaque canal en quelques clics (sans besoin de codage), de créer, prévisualiser et publier directement depuis le Visual Builder, tandis que le service moderne GraphQL d'Optimizely permet la livraison de contenu de n'importe où, vers n'importe où, afin que vous puissiez rencontrer les clients là où ils se trouvent. Stockez et organisez le contenu approuvé par la marque pour une réutilisation facile avec le DAM entièrement intégré d'Optimizely, et appliquez une personnalisation basée sur les données avec des insights guidés par l'IA pour offrir un contenu cohérent et conforme à la marque, optimisé pour les individus, en temps réel. **Average Rating:** 4.0/5.0 **Total Reviews:** 181 #### How Do G2 Users Rate Optimizely Content Management System? - **the product a-t-il été un bon partenaire commercial?:** 8.1/10 (Category avg: 8.7/10) - **Création de contenu:** 8.3/10 (Category avg: 8.6/10) - **Structures de navigation flexibles:** 7.8/10 (Category avg: 8.3/10) - **API / Intégrations:** 7.7/10 (Category avg: 8.3/10) #### Who Is the Company Behind Optimizely Content Management System? - **Vendeur:** [Optimizely](https://www.g2.com/fr/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) - **Site Web de l'entreprise:** www.optimizely.com - **Année de fondation:** 1994 - **Emplacement du siège social:** New York - **Twitter:** @Optimizely 28,791 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b877fa3065772381c052bb976f256a580c09677aa32950af20871588d995c76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimizely%2F&secure%5Burl_type%5D=linkedin_company_website) 1,650 employés sur LinkedIn® #### Who Uses This Product? - **Top Industries:** Technologie de l'information et services, Logiciels informatiques - **Company Size:** 49% Medium, 33% Large #### What Do G2 Reviewers Say About Optimizely Content Management System? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **flexibilité** d'Optimizely CMS, permettant des conceptions sur mesure et une intégration transparente pour divers besoins. - Les utilisateurs trouvent que la **facilité d'utilisation** d'Optimizely CMS est très bénéfique, permettant une opération sans faille sans formation. - Les utilisateurs apprécient la **gestion de contenu facile** d'Optimizely CMS, bénéficiant aux développeurs et aux marketeurs grâce à son interface intuitive. - Les utilisateurs apprécient grandement les **capacités d'interface intuitive et de gestion de contenu robuste** d'Optimizely CMS pour une utilisation sans faille. - Les utilisateurs apprécient les **options de personnalisation puissantes** d'Optimizely CMS, améliorant leur expérience de développement et de gestion de site web. ##### Cons - Les utilisateurs trouvent la **courbe d'apprentissage initiale** d'Optimizely CMS assez difficile, surtout pour ceux qui ne sont pas familiers avec .NET. - Les utilisateurs trouvent que le **coût de la licence** d'Optimizely CMS constitue un obstacle important pour les petites entreprises et les projets. - Les utilisateurs trouvent la **difficulté d'apprentissage** d'Optimizely CMS difficile, en particulier pour les nouveaux développeurs qui s'adaptent à ses complexités. - Les utilisateurs trouvent la **complexité d'Optimizely CMS** difficile, surtout pour ceux qui n'ont pas une solide formation technique. - Les utilisateurs trouvent les **défis des développeurs** lourds, souvent confrontés à des courbes d'apprentissage abruptes et nécessitant des efforts de personnalisation considérables. #### What Are Recent G2 Reviews of Optimizely Content Management System? **["Examen et retour d'expérience sur le système de gestion de contenu Optimizely"](https://www.g2.com/fr/survey_responses/optimizely-content-management-system-review-11337881)** **Rating:** 4.5/5.0 stars _— Ma. Clarizza F._ [Read full review](https://www.g2.com/fr/survey_responses/optimizely-content-management-system-review-11337881) **["CMS convivial avec quelques limitations"](https://www.g2.com/fr/survey_responses/optimizely-content-management-system-review-12573955)** **Rating:** 4.0/5.0 stars _— Beatrice B._ [Read full review](https://www.g2.com/fr/survey_responses/optimizely-content-management-system-review-12573955) #### What Are G2 Users Discussing About Optimizely Content Management System? - [Qu'est-ce qu'Episerver DXC ?](https://www.g2.com/fr/discussions/what-is-episerver-dxc) - 1 comment - [Episerver est-il open source ?](https://www.g2.com/fr/discussions/is-episerver-open-source) - 1 comment - [How much does Episerver cost?](https://www.g2.com/fr/discussions/how-much-does-episerver-cost) - [Episerver est-il un CMS ?](https://www.g2.com/fr/discussions/is-episerver-a-cms) - 1 comment ### [Ontraport](https://www.g2.com/products/ontraport/reviews) Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Ontraport is built for operations, marketing, and sales teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core features and capabilities: • CRM and contact management — a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines • Marketing automation — multi-channel automation across email and SMS, with behavioral triggers, lead routing, and attribution reporting • Payments and ecommerce — order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center • Dynamic CMS — no-code tools for building websites, landing pages, membership sites, online courses, and customer portals • Shared inbox — centralized customer communications across channels for support and sales teams • AI Assistant — runs inside automations with access to unified customer data to segment contacts, personalize messaging, and route communications automatically • Reporting and analytics — campaign performance tracking, revenue attribution, and contact-level activity history Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries. **Average Rating:** 4.5/5.0 **Total Reviews:** 246 #### How Do G2 Users Rate Ontraport? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Ontraport? - **Seller:** [Ontraport](https://www.g2.com/sellers/ontraport) - **Company Website:** ontraport.com - **Year Founded:** 2006 - **HQ Location:** Covina, CA - **Twitter:** @Ontraport 12,056 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef3073a235e07fc659b8c09489d5d7ea7fcba6b6c3ea4a1393d1c073f5684e56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597064%2F&secure%5Burl_type%5D=linkedin_company_website) 97 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Professional Training & Coaching, Marketing and Advertising - **Company Size:** 93% Small, 4% Medium #### What Do G2 Reviewers Say About Ontraport? _AI-generated summary from verified user reviews_ ##### Pros - Users rave about the **amazing customer support** at Ontraport, appreciating prompt assistance and knowledgeable agents. - Users love the **amazing customer support** from Ontraport, highlighting quick, knowledgeable assistance for their needs. - Users greatly appreciate the **exceptional customer support** of Ontraport, highlighting responsive and knowledgeable agents to assist them. - Users find Ontraport **very user friendly and intuitive** , making it easy to navigate and utilize its features effectively. - Users value the **powerful automation** and contact management features of Ontraport, streamlining their business processes effectively. ##### Cons - Users find the **steep learning curve** challenging, requiring time and support to fully understand the system. - Users find the **interface not intuitive** , leading to a steep learning curve that can be overwhelming for beginners. - Users report **poor customer support** , particularly regarding refunds and a rigid policy that prioritizes rules over relationships. - Users find Ontraport's **no refund policy** frustrating, especially concerning charges for unused and dormant accounts. - Users find **contact management confusing** , especially with automatic billing and using triggers to group contacts effectively. #### What Are Recent G2 Reviews of Ontraport? **["Ontraport Delivers: Flexible Custom Objects and Powerful, Scalable Automation"](https://www.g2.com/survey_responses/ontraport-review-13120768)** **Rating:** 4.5/5.0 stars _— Ben J._ [Read full review](https://www.g2.com/survey_responses/ontraport-review-13120768) **["Ontraport Makes Building Pages and Sequences Easy for Small Businesses"](https://www.g2.com/survey_responses/ontraport-review-13105224)** **Rating:** 4.0/5.0 stars _— Leah H._ [Read full review](https://www.g2.com/survey_responses/ontraport-review-13105224) #### What Are G2 Users Discussing About Ontraport? - [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) - 2 comments - [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) - 2 comments - [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) - 2 comments - [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) - 1 comment - [‹ Prev‹ Prev](/categories/web-content-management?order=g2_score&wfoid=18e896462a.1781972718#product-list) - [1](/categories/web-content-management?order=g2_score&wfoid=18e896462a.1781972718#product-list) - 2 - [3](/categories/web-content-management?order=g2_score&page=3&wfoid=18e896462a.1781972718#product-list) - [4](/categories/web-content-management?order=g2_score&page=4&wfoid=18e896462a.1781972718#product-list) - [5](/categories/web-content-management?order=g2_score&page=5&wfoid=18e896462a.1781972718#product-list) - [6](/categories/web-content-management?order=g2_score&page=6&wfoid=18e896462a.1781972718#product-list) - … - [25](/categories/web-content-management?order=g2_score&page=25&wfoid=18e896462a.1781972718#product-list) - [26](/categories/web-content-management?order=g2_score&page=26&wfoid=18e896462a.1781972718#product-list) - [Next ›Next ›](/categories/web-content-management?order=g2_score&page=3&wfoid=18e896462a.1781972718#product-list) Spotlight Categories [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence) [Video Conferencing Software](https://www.g2.com/categories/video-conferencing) [Fleet Management Software](https://www.g2.com/categories/fleet-management) [Security Awareness Training Software](https://www.g2.com/categories/security-awareness-training) [Cloud Infrastructure Monitoring Tools and Software](https://www.g2.com/categories/cloud-infrastructure-monitoring) Similar Categories - [Brand Asset Management](/categories/brand-asset-management) - [Client Portal](/categories/client-portal) - [Cloud Content Collaboration](/categories/cloud-content-collaboration) - [CMS Tools](/categories/cms-tools) - [Commenting Systems](/categories/commenting-systems) - [Component Content Management Systems](/categories/component-content-management-systems) - [Content Moderation Tools](/categories/content-moderation-tools) - [Design Systems](/categories/design-systems) - [Desktop Search](/categories/desktop-search) - [Digital Asset Management](/categories/digital-asset-management) - [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms) - [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp) - [Digital Rights Management (DRM)](/categories/digital-rights-management-drm) - [Document Management](/categories/document-management) - [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm) [Browse Web Content Management Themes](/categories/web-content-management/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated March 7, 2025 Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the [best web content management software](https://learn.g2.com/best-web-content-management-software) can integrate with [marketing software](https://www.g2.com/categories/marketing), third-party [CMS tools](https://www.g2.com/categories/cms-tools), or [content analytics software](https://www.g2.com/categories/content-analytics). Others may provide functionality for digital asset management and web design. They share features with [enterprise content management (ECM)](https://www.g2.com/categories/enterprise-content-management-ecm), [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms). To qualify for inclusion in the Web Content Management category, a product must: - Provide web-based editing and publishing capabilities for text, image, audio, and video files - Offer templates for content creation - Allow collaboration and approval for content creation Show More * * * ## How Do You Choose the Right Web Content Management Software? ### What You Should Know About Web Content Management Software ### What is Web Content Management Software? Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more. The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure. In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision. Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic. Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release. A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog. ### Why Use Web Content Management Software? Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place. Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions. WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns. Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience. Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits. Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media. Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site. A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders. WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels. ### Who Uses Web Content Management Software? Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use. These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow. ### Web Content Management Software Features Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems. **Content Authoring –** Drafting and publishing content is intuitive and non-technical. **Rich Text Editor –** Formatting content is straightforward and painless. **Versioning –** Keep track of incrementally changing versions of the same content. [**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page. [**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors. [**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order. **Asset Management –** System allows the storage and management of rich media files. **Internal Search –** Able to search your content based on keyword, metadata, tags, etc. **Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored. #### Additional Web Content Management Software Features Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some. [**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs. [**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable. [**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence. [**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs. [**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users. [**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO. **Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content. **User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc. [**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages. **Dashboard and Reports –** Access pre-built and custom reports and dashboards. **Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications. [**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence. ### Potential Issues with Web Content Management Software The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions. ### Software and Services Related to Web Content Management Software [**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication. [**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content. [**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.