# Best Web Content Management Software for Small Business *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* Products classified in the overall Web Content Management category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Web Content Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Web Content Management category. In addition to qualifying for inclusion in the Web Content Management Software category, to qualify for inclusion in the Small Business Web Content Management Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Web Content Management Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) | 4.5/5.0 (1,888 reviews) | CRM-integrated website publishing with content-to-lead attribution | "[Streamlined Content Management with HubSpot](https://www.g2.com/survey_responses/hubspot-content-hub-review-12003464)" | | 2 | [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) | 4.2/5.0 (664 reviews) | Component-based authoring across multi-site enterprises | "[Powerful enterprise CMS for managing large scale digital experiences](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)" | | 3 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (980 reviews) | Visual web development with designer control | "[Best webdesign building platform](https://www.g2.com/survey_responses/webflow-review-7038852)" | | 4 | [Wix Studio](https://www.g2.com/products/wix-studio/reviews) | 4.6/5.0 (80 reviews) | No-code responsive web design with client handover | "[Decade Long User Here: Best-in-Class Customer Service and an Ever-Improving Wix Studio!](https://www.g2.com/survey_responses/wix-studio-review-12860884)" | | 5 | [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) | 4.4/5.0 (9,381 reviews) | Open-source CMS with plugin-driven customization | "[Best platform to build custom websites for client projects](https://www.g2.com/survey_responses/wordpress-org-review-12977541)" | | 6 | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5.0 (967 reviews) | .NET-native content editing with developer extensibility | "[A Flexible CMS That Scales with Business Needs](https://www.g2.com/survey_responses/umbraco-review-10731071)" | | 7 | [Duda](https://www.g2.com/products/duda/reviews) | 4.7/5.0 (796 reviews) | Agency-scale website production with white-label client access | "[Straightforward Updates, Clean Interface, and Reliable Performance with Duda](https://www.g2.com/survey_responses/duda-review-12956768)" | | 8 | [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) | 4.1/5.0 (552 reviews) | Enterprise multisite content with personalization governance | "[Intuitive XM Cloud, Excellent Performance, and Reliable Sitecore Support](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13077541)" | | 9 | [Sanity](https://www.g2.com/products/sanity/reviews) | 4.7/5.0 (902 reviews) | Developer-customizable CMS with structured content modeling | "[The CMS that finally made a government website feel modern](https://www.g2.com/survey_responses/sanity-review-12483460)" | | 10 | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5.0 (578 reviews) | — | "[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)" | --- ## What Are the Most Common Questions About Web Content Management Software? *AI-generated · Last updated: May 26, 2026* ### Which Web Content Management solutions let non-technical marketers publish content without constant developer involvement? Based on G2 reviews, several Web Content Management Software options are praised for helping non-technical teams publish and update content with less developer support. According to verified users, Webflow is often highlighted for letting marketing teams update pages and CMS content independently, while HubSpot Content Hub is frequently described as easy for publishing blogs, landing pages, and website content from one central platform. G2 reviewers mention Wix Studio as another approachable option because its drag-and-drop and no-code workflows make website updates easier for teams without deep technical skills. Across these products, reviewers consistently point to easier page editing, faster updates, and less reliance on engineering for routine content changes. ### What Most trusted Web Content Management by marketing teams and developers based on user reviews? Based on G2 reviews, HubSpot Content Hub stands out as the most trusted option in this recent review set because it appears most frequently and is repeatedly described as reliable for both marketers and broader business teams. According to verified users, it centralizes content creation, publishing, collaboration, CRM-connected workflows, and performance visibility in one place. G2 reviewers mention that marketers value the easy publishing experience, while teams also appreciate the connected ecosystem for campaigns, assets, and reporting. Some users note a learning curve and pricing concerns, but the overall review language consistently emphasizes organization, usability, and dependable day-to-day content management for growing teams. ### What Web Content Management platforms with intuitive drag-and-drop interfaces and fast content publishing workflows? Based on G2 reviews, buyers looking for intuitive drag-and-drop editing and fast publishing workflows often gravitate toward platforms like HubSpot Content Hub, Webflow, and Adobe Experience Manager. According to verified users, HubSpot Content Hub is described as easy for building pages and publishing content quickly, while Webflow is repeatedly praised for visual editing, responsive design control, and helping teams launch polished websites faster. G2 reviewers mention Adobe Experience Manager for its drag-and-drop editor and straightforward page updates, especially for teams managing larger digital experiences. Across these platforms, the recurring review themes are visual editing, simpler publishing, and reduced dependence on technical teams for routine page changes and content refreshes. ### What Highest rated Web Content Management for developers needing flexible, API-first architecture with composable components? Based on G2 reviews, developer-oriented teams often point to headless and composable platforms when flexibility is the priority. According to verified users, Contentful is valued for structured content modeling and API-first delivery, while Contentstack is praised for headless architecture and modular content workflows. G2 reviewers mention Hygraph for its GraphQL-first approach and flexible schema design, and Storyblok is often highlighted for combining visual editing with component-based content structures that developers can extend. Reviewers consistently describe these tools as strong fits for organizations that want reusable content models, integration flexibility, and the ability to deliver content across multiple channels without tying everything to a single presentation layer. ### What Web Content Management systems scaling from single sites to enterprise multi-site management without platform switching? Based on G2 reviews, several platforms are described as capable of supporting both simpler deployments and more complex multi-site needs over time. According to verified users, Adobe Experience Manager is repeatedly associated with centralized management for large content ecosystems, while Sitecore Digital Experience Platform is noted for global sites, multilingual publishing, and cross-team governance. G2 reviewers mention Liferay Digital Experience Platform for handling websites, portals, and multi-tenant environments, and Jahia DXP for managing complex digital experiences from one platform. Across these reviews, buyers consistently emphasize centralized control, easier governance, and the ability to support more markets, sites, and teams without replacing the platform as needs grow. ### What Top Web Content Management tools for mid-market IT services companies building custom client websites? Based on G2 reviews, agencies and IT services teams building custom client websites often favor platforms that balance flexibility with speed. According to verified users, Webflow is commonly praised for helping teams create polished, customizable websites without a heavy development process, while WordPress.org is valued for its broad plugin ecosystem and ability to support many different site types. G2 reviewers mention Duda for agency-focused workflows like reusable templates, centralized client management, and easier maintenance across multiple projects. Reviewers also point to Storyblok and Contentful for teams that need more structured, headless content models. Together, these products are frequently associated with scalable delivery, easier handoff, and faster project execution for client work. **Here are some of the top-rated products on G2:** - [Webflow](https://www.g2.com/products/webflow/reviews) – used by teams to build professional, customizable client websites with less developer dependency - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) – chosen for flexible site building with themes, plugins, and custom workflows for client projects - [Duda](https://www.g2.com/products/duda/reviews) – suited for agencies managing multiple client websites with reusable sections and centralized controls ### Which Web Content Management solutions integrate easily with leading marketing automation platforms, leading CRM platforms, and custom APIs? Based on G2 reviews, HubSpot Content Hub is one of the clearest choices for teams prioritizing integrations because reviewers repeatedly mention connected workflows with HubSpot CRM and broader marketing operations. According to verified users, it helps keep content, CRM data, forms, and campaign activity in one ecosystem, making publishing and tracking easier across teams. G2 reviewers also describe other platforms such as Contentful, Contentstack, and Liferay Digital Experience Platform as strong options for API-driven and custom integration needs, but HubSpot Content Hub appears most consistently in this dataset for easy CRM-connected use cases. It is especially noted for reducing tool fragmentation and keeping content workflows tied to customer data. ### What Best Web Content Management platforms for teams managing multiple sites without bottlenecking developers? Based on G2 reviews, teams trying to manage multiple sites without overloading developers often look at Webflow, Duda, and Adobe Experience Manager. According to verified users, Webflow helps marketing teams update pages and content more independently, while Duda is repeatedly described as agency-friendly because of reusable templates, centralized controls, and easier multi-site workflows. G2 reviewers mention Adobe Experience Manager for centralized management across larger site portfolios, especially when teams need structured permissions and reusable components. Across these reviews, the common theme is giving content teams more control while preserving consistency, which helps reduce back-and-forth with developers for routine updates and multi-site maintenance. **Here are some of the top-rated products on G2:** - [Webflow](https://www.g2.com/products/webflow/reviews) – enables marketing teams to update content and maintain websites without heavy engineering involvement - [Duda](https://www.g2.com/products/duda/reviews) – supports reusable templates and centralized controls for managing multiple client or brand sites - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – helps larger teams manage multi-site content operations with stronger structure and permissions ### Which Web Content Management platforms avoid complex navigation that slows down team productivity? Based on G2 reviews, the products that most often get positive comments for simpler navigation and easier day-to-day editing are Webflow, Wix Studio, and HubSpot Content Hub. According to verified users, Webflow is frequently described as clean and intuitive for building and updating pages, while Wix Studio is praised for making options easy to find and use. G2 reviewers mention HubSpot Content Hub as organized and approachable for content creation, though some users note that larger feature sets can still feel overwhelming at first. Overall, these reviews suggest that teams wanting to avoid overly complicated navigation tend to prefer products with cleaner interfaces, visual builders, and faster access to routine editing tasks. ### What Web Content Management solutions with straightforward initial setup and documented migration paths from WordPress or Drupal? Based on G2 reviews, several products are specifically mentioned as easier to set up or useful in migration scenarios. According to verified users, Adobe Experience Manager is often described as straightforward to get started with in supported implementations, and Webflow is frequently praised for helping teams launch sites quickly with less setup friction. G2 reviewers mention HubSpot Content Hub and Storyblok as approachable for onboarding, with users noting smooth initial setup and easier content management after rollout. Some reviews also call out migrations from WordPress into other systems, including positive migration experiences with Adobe Experience Manager and simpler website transitions into platforms like HubSpot Content Hub. Buyers should still expect planning, but these tools are commonly associated with smoother starts. ## G2 Grid® for Web Content Management Software ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1331985&focus%5B%5D=16536&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=54402&focus%5B%5D=77340) Highlighted products: HubSpot Content Hub, Wix Studio, Webflow, WordPress.org, Duda, Umbraco, Sanity, and Elementor. Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=wix-studio&focus%5B%5D=webflow&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sanity&focus%5B%5D=elementor&segment=small-business) ## How Many Web Content Management Software Products Does G2 Track? **Total Products under this Category:** 389 ### Category Stats (Jul 2026) - **Average Rating**: 4.28/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Magnolia (+2.63%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month *Last updated: July 10, 2026* ## How Does G2 Rank Web Content Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 30,600+ Authentic Reviews - 389+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Web Content Management Software Is Best for Your Use Case? - **Best for Small Businesses:** [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - **Best for Mid-Market:** [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - **Best for Enterprise:** [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - **Highest User Satisfaction:** [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - **Best Free Software:** [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) --- **Sponsored** ### Adobe Experience Manager Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies. Experience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=51&secure%5Bchosen_at%5D=2026-07-10T12%3A02%3A43Z&secure%5Bdisplayable_resource_id%5D=51&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=51&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1288&secure%5Bresource_id%5D=51&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fweb-content-management%2Fsmall-business%3Fselected_view%3Dgrid&secure%5Btoken%5D=493b1e0188c781ee74373088e19745886ae62c8acd69527aa8cd3ddfef8fff78&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fsites.html%3Fsdid%3DF89JZBK1%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url) --- ## Web Content Management Software Features & Capabilities ### What are the Best Web Content Management Software with User Community? The system has a large and interactive community of users. **Top-rated Web Content Management Software for User Community:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with User Community](https://www.g2.com/categories/web-content-management/f/user-community) ### What are the Best Web Content Management Software with SEO? Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO. **Top-rated Web Content Management Software for SEO:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with SEO](https://www.g2.com/categories/web-content-management/f/seo) ### What are the Best Web Content Management Software with Internationalization? Enables users to view and interact with the same content in multiple languages. **Top-rated Web Content Management Software for Internationalization:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with Internationalization](https://www.g2.com/categories/web-content-management/f/internationalization) ### What are the Best Web Content Management Software with Enterprise Scalability? Provides features to allow scaling for large organizations or an expansive web presence. **Top-rated Web Content Management Software for Enterprise Scalability:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with Enterprise Scalability](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) ### What are the Best Web Content Management Software with Plug-ins/Widgets/Apps? Available gadgets and modules suit the needs of your site and are easily incorperated onto the page. **Top-rated Web Content Management Software for Plug-ins/Widgets/Apps:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with Plug-ins/Widgets/Apps](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) ## What Are the Top-Rated Web Content Management Software Products in 2026? ### 1. [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) Content Hub provides tools to create, manage, and personalize content across the entire customer journey, addressing the modern challenge of producing high-volume, multi-channel, personalized content at scale. Core Value Proposition: Content Hub addresses three critical content challenges: creating sufficient content volume to support multi-channel strategies, managing content assets and permissions across distributed teams, and personalizing content at scale. The role of content has evolved beyond just a lead generation tool– marketers need to create more content than ever before, distribute it across more channels at more points in the customer journey, and make it highly personal to the buyer. Key Capabilities: Content Creation Tools: Content Hub provides website page builders, blog editors, landing page creators, and asset management systems within a unified platform, enabling content production without switching between multiple tools. Multi-Channel Distribution: The platform enables content publishing across websites, blogs, landing pages, and email from a single content library with consistent brand management and asset reuse. Personalization at Scale: Content Hub includes dynamic content functionality that adapts page elements, messaging, and calls-to-action based on visitor attributes, behavior, and customer journey stage. This enables personalization without creating separate page versions for each audience segment. Content Management: The platform provides tools that help marketing teams coordinate content production, maintain quality standards, and measure effectiveness. Content Hub vs. Alternatives: Unlike standalone content management systems lacking marketing context, Content Hub operates on the HubSpot CRM platform, enabling content personalization based on customer data. This connection between content and customer data enables relevant experiences traditional CMS platforms cannot deliver. Content Hub eliminates the need to purchase and integrate separate tools for website management, landing pages, blog hosting, and asset storage by providing these capabilities within the HubSpot ecosystem. Who Should Use Content Hub: Content Hub serves marketing teams producing content across multiple channels and journey stages, content managers coordinating distributed content production, and organizations requiring content personalization based on customer behavior. The platform scales content operations from small marketing teams to enterprise content organizations. Outcome: With Content Hub, marketers get everything they need to create and manage personalized content experiences across the customer journey at scale, shifting from reactive content production to strategic content programs. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,888 **How Do G2 Users Rate HubSpot Content Hub?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Content Authoring:** 8.8/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.2/10 (Category avg: 8.3/10) - **API / Integrations:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind HubSpot Content Hub?** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** https://hubspot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot (784,270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (12,158 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 53% Small-Business, 40% Mid-Market #### What Are HubSpot Content Hub's Pros and Cons? **Pros:** - Ease of Use (135 reviews) - Content Management (90 reviews) - Features (68 reviews) - Easy Creation (63 reviews) - Intuitive (44 reviews) **Cons:** - Limited Customization (35 reviews) - Learning Curve (30 reviews) - Expensive (28 reviews) - Lack of Customization (24 reviews) - Confusing Interface (22 reviews) ### What Do G2 Reviewers Say About HubSpot Content Hub? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of HubSpot Content Hub, enjoying seamless integration and intuitive design for website creation. - Users value the **intuitive interface and comprehensive tools** of HubSpot Content Hub for seamless content management. - Users love the **user-friendly interface** and **AI-assisted content creation** that enhance efficiency and streamline workflows. - Users love the **easy creation** features of HubSpot Content Hub, streamlining collaboration and content production effortlessly. - Users find the **intuitive design** of HubSpot Content Hub easy to learn and quick to navigate. **Cons:** - Users find the **limited customization** options frustrating, often requiring developers for advanced design modifications. - Users face a **steep learning curve** with HubSpot Content Hub, finding initial setup and customization challenging. - Users find HubSpot Content Hub to be **expensive** , particularly challenging for smaller businesses with rising costs as they grow. - Users find the **lack of customization** in HubSpot Content Hub restricts their design flexibility and requires developer assistance. - The **confusing interface** of HubSpot Content Hub makes it hard to categorize and find relevant information efficiently. #### What Are Recent G2 Reviews of HubSpot Content Hub? **"[Effortless Workflow Learning with HubSpot Content Hub](https://www.g2.com/survey_responses/hubspot-content-hub-review-12566733)"** **Rating:** 4.0/5.0 stars *— Harshit S.* [Read full review](https://www.g2.com/survey_responses/hubspot-content-hub-review-12566733) --- **"[Streamlined Content Management with HubSpot](https://www.g2.com/survey_responses/hubspot-content-hub-review-12003464)"** **Rating:** 4.5/5.0 stars *— Farman K.* [Read full review](https://www.g2.com/survey_responses/hubspot-content-hub-review-12003464) --- #### What Are G2 Users Discussing About HubSpot Content Hub? - [I'm stuck trying to use the SEO recommendations feature in HubSpot CMS Hub. How do I optimize my content effectively?](https://www.g2.com/discussions/i-m-stuck-trying-to-use-the-seo-recommendations-feature-in-hubspot-cms-hub-how-do-i-optimize-my-content-effectively) - 1 comment, 1 upvote - [What is HubSpot CMS Hub used for?](https://www.g2.com/discussions/what-is-hubspot-cms-hub-used-for) - [Is HubSpot a CRM or CMS?](https://www.g2.com/discussions/is-hubspot-a-crm-or-cms) - 1 comment, 1 upvote - [What are the key features of CMS?](https://www.g2.com/discussions/what-are-the-key-features-of-cms) - [What is HubSpot CMS Hub?](https://www.g2.com/discussions/what-is-hubspot-cms-hub) - 1 comment ### 2. [Wix Studio](https://www.g2.com/products/wix-studio/reviews) Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows, and robust business tools, it empowers freelancers and agencies to build, manage, and scale exceptional websites with maximum efficiency. Wix Studio addresses the requirements of professional web creators by offering an all-in-one solution that combines advanced design technology with workflow, business and client management tools. Users can efficiently collaborate, design high-performing websites and grow their client base—whether they are part of an agency, small studio, or working independently. Key features include: - Advanced design capabilities: Access a fully responsive drag-and-drop editor with extensive design precision and flexibility. With custom breakpoints, layout grids and no-code animations and effects you can create visually distinctive, custom websites. - Hyper-efficient workflow: Wix Studio is built to streamline workflows, minimize repetition, and maximize creative output. From the start, you can instantly convert design files into fully functional websites with the Figma to Studio plugin, or quickly map site structures using the AI-powered Visual Sitemap and Wireframe Generator. A library of pre-designed components and over 375 responsive templates makes building faster, while site styles and themes ensure brand consistency across projects. And with built-in AI tools to automate repetitive tasks and optimize design, you can stay focused on creativity, not busywork. - Deep functionality: Wix Studio offers a robust no-code CMS, enabling dynamic content creation, custom collections and precise styling. Creators can also add custom CSS, backend logic, and work in a VS Code-based IDE or integrate with GitHub for seamless development and deployment. - Client management: Centralize communication, approvals and feedback within the platform, simplifying client management. The Client Kit enables seamless handovers by allowing you to add custom tutorials, guides and resources directly to client dashboards for easy onboarding and ongoing support. With tools like Content Mode, clients can independently update site content without affecting design. - Management workflows: Manage your team and clients from one unified dashboard. With built-in solutions for Stores, Events, Bookings, and more, creators can easily handle diverse client operations—no plugins or external tools needed. Wix Studio brings everything together, combining collaborative tools, ready-made sections, and wireframes to streamline both building and management. Plus, built-in automations take care of marketing, customer engagement, and internal notifications, so you can focus on what matters most. - Growth opportunity: Wix Studio helps agencies and freelancers turn creative expertise into scalable growth. Through the Partner Program, you’ll unlock tiered benefits that evolve with your agency while opening new income streams. Sell custom templates in the global Marketplace, earn revenue share from premium sites and marketing solutions, and monetize your apps and widgets by reaching over 258 million users in the Wix App Market. Wix Studio is a versatile solution for professional web creators seeking to efficiently produce exceptional websites and manage their workflow and business growth in a unified platform. **Average Rating:** 4.6/5.0 **Total Reviews:** 80 **How Do G2 Users Rate Wix Studio?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Content Authoring:** 9.4/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.8/10 (Category avg: 8.3/10) - **API / Integrations:** 8.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Wix Studio?** - **Seller:** [Wix](https://www.g2.com/sellers/wix) - **Company Website:** https://www.wix.com/ - **Year Founded:** 2006 - **HQ Location:** Tel Aviv - **Twitter:** @Wix (391,474 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/97250/ (7,506 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Design, Marketing and Advertising - **Company Size:** 78% Small-Business, 10% Mid-Market #### What Are Wix Studio's Pros and Cons? **Pros:** - Ease of Use (39 reviews) - Design (20 reviews) - Features (19 reviews) - Simple (17 reviews) - Customer Support (16 reviews) **Cons:** - Limited Features (13 reviews) - Missing Features (12 reviews) - Limited Customization (11 reviews) - Learning Curve (8 reviews) - Limited Options (8 reviews) ### What Do G2 Reviewers Say About Wix Studio? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Wix Studio, making web design efficient and enhancing client satisfaction. - Users value the **flexible design options** of Wix Studio, enhancing the web design experience with ease and creativity. - Users love the **extensive development options** in Wix Studio, enhancing efficiency and creativity in web design projects. - Users value the **simple drag-and-drop design** of Wix Studio, enhancing efficiency and control in web development projects. - Users praise the **incredible customer support** of Wix Studio, highlighting dedication and responsiveness from the support team. **Cons:** - Users find Wix Studio's **limited features** frustrating, wishing for more flexibility and options in design and interactivity. - Users desire more **streamlined features** and options in Wix Studio, citing limitations and quirks in functionality. - Users feel Wix Studio offers **limited customization** , restricting more complex design and functionality options for enhanced projects. - Users experience a **steep learning curve** with Wix Studio, finding it more complex than previous versions. - Users find Wix Studio offers **limited options** for customization and complex project needs, requiring workarounds and extra effort. #### What Are Recent G2 Reviews of Wix Studio? **"[Intuitive Tool, Fundamental for Agencies](https://www.g2.com/survey_responses/wix-studio-review-11574784)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/wix-studio-review-11574784) --- **"[Decade Long User Here: Best-in-Class Customer Service and an Ever-Improving Wix Studio!](https://www.g2.com/survey_responses/wix-studio-review-12860884)"** **Rating:** 5.0/5.0 stars *— NitPickin Mobile Detailing T.* [Read full review](https://www.g2.com/survey_responses/wix-studio-review-12860884) --- ### 3. [Webflow](https://www.g2.com/products/webflow/reviews) Webflow is the agentic web marketing platform for high-performing teams. Marketers, designers, and developers collaborate in Webflow to build distinctive web experiences that grow their brand, rank in AI search, and drive real revenue, all without the complexity of a Frankenstack or the cost of constant replatforming. Built-in AI accelerates creation, optimization, and automation, while audit trails and permissions ensure teams stay in control. Over 300,000 companies and 2,000+ Certified Partners trust Webflow to power enterprise-grade web experiences worldwide. **Average Rating:** 4.4/5.0 **Total Reviews:** 980 **How Do G2 Users Rate Webflow?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Content Authoring:** 8.6/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.5/10 (Category avg: 8.3/10) - **API / Integrations:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Webflow?** - **Seller:** [Webflow](https://www.g2.com/sellers/webflow) - **Company Website:** https://webflow.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, California - **Twitter:** @webflowapp (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3502352/ (1,729 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Web Developer - **Top Industries:** Design, Marketing and Advertising - **Company Size:** 69% Small-Business, 22% Mid-Market #### What Are Webflow's Pros and Cons? **Pros:** - Ease of Use (246 reviews) - Design Flexibility (158 reviews) - Features (158 reviews) - Intuitive (149 reviews) - Flexibility (140 reviews) **Cons:** - Limited Features (105 reviews) - Learning Curve (102 reviews) - Expensive (82 reviews) - Missing Features (82 reviews) - Steep Learning Curve (75 reviews) ### What Do G2 Reviewers Say About Webflow? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Webflow, allowing quick site-building through intuitive drag-and-drop functionality. - Users value the **design flexibility** of Webflow, allowing for quick, intuitive site builds and advanced customization. - Users highlight the **intuitive CMS and fast publishing** of Webflow, enhancing collaboration and speeding up website development. - Users love the **intuitive design** of Webflow, making website creation feel effortless and accessible. - Users value the **flexibility** of Webflow, enabling quick builds and advanced customization for diverse web projects. **Cons:** - Users find Webflow's **limited features** frustrating, particularly with CMS restrictions and cumbersome e-commerce options. - Users find the **learning curve steep** with Webflow, particularly for those transitioning from other platforms or new to development. - Users find Webflow's pricing to be **excessive** , especially given the limitations and complexities involved in usage. - Users note several **missing features** in Webflow, citing limitations with multi-language management and code flexibility. - Users find the **steep learning curve** challenging, particularly when transitioning from other platforms and navigating complex setups. #### What Are Recent G2 Reviews of Webflow? **"[Webflow Makes Modern, Polished Websites Easy to Build Visually](https://www.g2.com/survey_responses/webflow-review-12861892)"** **Rating:** 5.0/5.0 stars *— Muzammil M.* [Read full review](https://www.g2.com/survey_responses/webflow-review-12861892) --- **"[Best webdesign building platform](https://www.g2.com/survey_responses/webflow-review-7038852)"** **Rating:** 4.5/5.0 stars *— Richard D.* [Read full review](https://www.g2.com/survey_responses/webflow-review-7038852) --- #### What Are G2 Users Discussing About Webflow? - [What is Webflow used for?](https://www.g2.com/discussions/what-is-webflow-used-for) - 1 comment - [What is Intellimize used for?](https://www.g2.com/discussions/what-is-intellimize-used-for) - 1 comment - [Is Webflow good for developers?](https://www.g2.com/discussions/is-webflow-good-for-developers) - 2 comments - [What framework does Webflow use?](https://www.g2.com/discussions/what-framework-does-webflow-use) - 2 comments - [What is Webflow good for?](https://www.g2.com/discussions/what-is-webflow-good-for) - 2 comments ### 4. [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) WordPress.org is the official platform offering the free, open-source WordPress software, enabling users to create and manage websites on their own web servers. This self-hosted solution provides complete control over website customization, functionality, and data management, making it ideal for individuals and businesses seeking flexibility and scalability. Key Features and Functionality: - Full Customization: Users can install custom themes and plugins to tailor their websites to specific needs and aesthetics. - Open-Source Software: WordPress.org operates under the General Public License (GPL), allowing users to modify and distribute the software freely. - Community Support: Access to extensive documentation, forums, and a global community of developers and users for assistance and collaboration. - SEO-Friendly: Built-in features and plugins to optimize websites for search engines, enhancing online visibility. - E-commerce Capabilities: Integration with plugins like WooCommerce to create and manage online stores efficiently. Primary Value and Solutions Provided: WordPress.org empowers users with complete ownership and control over their websites, eliminating restrictions imposed by third-party hosting services. This autonomy allows for extensive customization, scalability, and the ability to implement advanced features tailored to specific requirements. By leveraging the vast ecosystem of themes and plugins, users can create diverse websites ranging from personal blogs to complex e-commerce platforms. Additionally, the open-source nature fosters continuous improvement and innovation, ensuring that users benefit from the latest web technologies and security updates. **Average Rating:** 4.4/5.0 **Total Reviews:** 9,381 **How Do G2 Users Rate WordPress.org?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10) - **Content Authoring:** 8.9/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10) - **API / Integrations:** 8.4/10 (Category avg: 8.3/10) **Who Is the Company Behind WordPress.org?** - **Seller:** [WordPress Foundation](https://www.g2.com/sellers/wordpress-foundation) - **Year Founded:** 2009 - **HQ Location:** San Francisco, CA - **Twitter:** @WordPress (611,638 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/wordpress-foundation/about (2 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 73% Small-Business, 19% Mid-Market #### What Are WordPress.org's Pros and Cons? **Pros:** - Ease of Use (120 reviews) - Customization (87 reviews) - Plugins (84 reviews) - Customizability (71 reviews) - Flexibility (57 reviews) **Cons:** - Plugin Issues (57 reviews) - Learning Curve (47 reviews) - Security Issues (44 reviews) - Inadequate Updates (31 reviews) - Security Vulnerabilities (23 reviews) ### What Do G2 Reviewers Say About WordPress.org? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of WordPress.org, making website management accessible for everyone. - Users value the **customization options** in WordPress.org, allowing for tailored and professional website creation effortlessly. - Users love the **abundance of plugins** available in WordPress, enabling effortless website creation with diverse functionalities. - Users love the **customizability** of WordPress.org, appreciating its flexibility for creating diverse and tailored websites. - Users value the **flexibility** of WordPress.org, enabling both simple and complex site creation with ease. **Cons:** - Users often face **plugin issues** that cause site complications, requiring frequent updates and careful management. - Users find the **learning curve frustrating** , especially for beginners lacking technical skills, making setup challenging. - Users express concerns over **security issues** in WordPress.org, highlighting the need for regular vigilance and maintenance. - Users express concern over **inadequate updates** , leading to compatibility issues and a steep learning curve for advanced features. - Users emphasize the importance of **security vulnerabilities** in WordPress.org, necessitating vigilant maintenance and monitoring practices. #### What Are Recent G2 Reviews of WordPress.org? **"[Best platform to build custom websites for client projects](https://www.g2.com/survey_responses/wordpress-org-review-12977541)"** **Rating:** 4.5/5.0 stars *— akash m.* [Read full review](https://www.g2.com/survey_responses/wordpress-org-review-12977541) --- **"[The flexibility is still what keeps me building with WordPress](https://www.g2.com/survey_responses/wordpress-org-review-13070422)"** **Rating:** 4.5/5.0 stars *— Alamgir H.* [Read full review](https://www.g2.com/survey_responses/wordpress-org-review-13070422) --- #### What Are G2 Users Discussing About WordPress.org? - [How has WordPress.org evolved to accommodate the changing needs of web developers and content creators?](https://www.g2.com/discussions/how-has-wordpress-org-evolved-to-accommodate-the-changing-needs-of-web-developers-and-content-creators) - 5 comments, 3 upvotes - [What is WordPress.org used for?](https://www.g2.com/discussions/wordpress-org-what-is-wordpress-org-used-for) - 3 comments, 2 upvotes - [What is Wordpress used for?](https://www.g2.com/discussions/what-is-wordpress-used-for) - 2 comments, 1 upvote - [What does WordPress.org do?](https://www.g2.com/discussions/what-does-wordpress-org-do) - 3 comments - [Is WordPress com and Wordpress org the same company?](https://www.g2.com/discussions/is-wordpress-com-and-wordpress-org-the-same-company) - 3 comments ### 5. [Duda](https://www.g2.com/products/duda/reviews) Duda is the leading website development platform empowering digital marketing agencies and SaaS companies to build and manage their customers' digital presence. Duda’s award-winning low-code no-code platform enables agencies and SaaS companies to reach higher productivity and unprecedented growth with an extensive range of capabilities spanning ecommerce, client management, SEO, automation, and white labeling. **Average Rating:** 4.7/5.0 **Total Reviews:** 796 **How Do G2 Users Rate Duda?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Content Authoring:** 8.9/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.5/10 (Category avg: 8.3/10) - **API / Integrations:** 8.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Duda?** - **Seller:** [Duda](https://www.g2.com/sellers/duda) - **Company Website:** https://www.duda.co/ - **Year Founded:** 2009 - **HQ Location:** Palo Alto, CA - **Twitter:** @DudaPlatform (13,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/duda/ (432 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Design - **Company Size:** 84% Small-Business, 11% Mid-Market #### What Are Duda's Pros and Cons? **Pros:** - Ease of Use (155 reviews) - Customer Support (98 reviews) - Easy Creation (81 reviews) - Features (69 reviews) - Intuitive (56 reviews) **Cons:** - Limited Customization (47 reviews) - Limited Features (45 reviews) - Missing Features (34 reviews) - Lack of Customization (28 reviews) - Learning Curve (24 reviews) ### What Do G2 Reviewers Say About Duda? *AI-generated summary from verified user reviews* **Pros:** - Users find Duda's platform extremely **easy to use** , streamlining development and enhancing collaboration effectively. - Users admire Duda's **top-notch customer support** , appreciating its responsiveness and impact on their agency's efficiency. - Users appreciate the **easy creation** process of Duda, enabling seamless website development and client management for agencies. - Users commend Duda for its **robust support for agencies** , highlighting ease of use and impressive AI features. - Users find Duda's **intuitive interface** essential for effortless website creation and client collaboration, enhancing their design experience. **Cons:** - Users express frustration over **limited customization** options in Duda, needing more flexibility for their specific requirements. - Users feel Duda has **limited features** , restricting customization and functionality, especially with advanced coding options. - Users express frustration over **missing features** , particularly concerning editing tools and eCommerce capabilities in Duda. - Users find Duda's **lack of customization** options limiting, especially in design templates and plugin integrations. - Users find a **steep learning curve** when mastering advanced features and customizations on Duda's platform. #### What Are Recent G2 Reviews of Duda? **"[Straightforward Updates, Clean Interface, and Reliable Performance with Duda](https://www.g2.com/survey_responses/duda-review-12956768)"** **Rating:** 5.0/5.0 stars *— Jeric E.* [Read full review](https://www.g2.com/survey_responses/duda-review-12956768) --- **"[Duda Makes Fast Design Tweaks and Responsive Previews Effortless](https://www.g2.com/survey_responses/duda-review-13066687)"** **Rating:** 5.0/5.0 stars *— Giulietta S.* [Read full review](https://www.g2.com/survey_responses/duda-review-13066687) --- #### What Are G2 Users Discussing About Duda? - [What is Duda used for?](https://www.g2.com/discussions/what-is-duda-used-for) - 3 comments, 4 upvotes - [Is Duda a CMS?](https://www.g2.com/discussions/is-duda-a-cms) - 3 comments - [What is a Duda?](https://www.g2.com/discussions/what-is-a-duda) - 3 comments - [How do you use Duda?](https://www.g2.com/discussions/how-do-you-use-duda) - 2 comments - [What is Duda website builder?](https://www.g2.com/discussions/what-is-duda-website-builder) - 4 comments ### 6. [Umbraco](https://www.g2.com/products/umbraco/reviews) Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remained an open-source project backed by a dedicated commercial company. At Umbraco, we pride ourselves on staying at the forefront of technology. Our alignment with Microsoft’s .NET release schedule ensures that Umbraco is always up-to-date with the latest .NET version. Umbraco CMS offers unparalleled flexibility, giving you full control over your website and its features. Beyond the core CMS, we provide two unique products to cater to your specific needs: Umbraco Cloud: The ideal environment for your Umbraco projects, featuring Azure Cloud hosting, automated upgrades, and streamlined workflows to maximize your productivity and project potential. Umbraco Heartcore: Our headless CMS option, equipped with fully managed APIs, GraphQL support, CDN capabilities, and more, providing a robust solution for omnichannel content delivery. Why choose Umbraco? Developers appreciate Umbraco for its flexibility and scalability. It integrates seamlessly with your code, allowing you to create a website that looks, feels, and operates exactly as you envision. With open-source code and APIs, Umbraco is easily extendable and adaptable to meet diverse requirements. For content editors and marketers, Umbraco delivers an exceptional editing experience. Our CMS includes intuitive features and workflows designed to enhance content creation and management. If you have specific needs, Umbraco’s backend can be customized by developers to fit perfectly. Our mission is to provide a platform that empowers you to manage your projects your way. By keeping our system open and adaptable, we ensure that Umbraco remains relevant and efficient for a wide range of project requirements. **Average Rating:** 4.5/5.0 **Total Reviews:** 967 **How Do G2 Users Rate Umbraco?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10) - **Content Authoring:** 8.9/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.5/10 (Category avg: 8.3/10) - **API / Integrations:** 8.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Umbraco?** - **Seller:** [Umbraco](https://www.g2.com/sellers/umbraco) - **Company Website:** https://umbraco.com - **Year Founded:** 2005 - **HQ Location:** Odense - **Twitter:** @umbraco (3,526 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/804354/ (189 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Small-Business, 35% Mid-Market #### What Are Umbraco's Pros and Cons? **Pros:** - Ease of Use (104 reviews) - Content Management (65 reviews) - Intuitive (53 reviews) - Features (48 reviews) - Customizability (41 reviews) **Cons:** - Learning Curve (25 reviews) - Limited Features (22 reviews) - Poor Usability Design (22 reviews) - Difficult Usability (19 reviews) - Editor Limitations (19 reviews) ### What Do G2 Reviewers Say About Umbraco? *AI-generated summary from verified user reviews* **Pros:** - Users find Umbraco to be a **super fast and easy CMS** , making content updates and organization straightforward. - Users value the **easy content management** in Umbraco, highlighting its powerful tools for marketers within one platform. - Users praise Umbraco for its **intuitive interface** , making content management easy and accessible for everyone. - Users appreciate Umbraco's **flexibility and robust features** , making it easy to adapt to various project needs. - Users love the **customizability** of Umbraco, allowing tailored solutions for diverse project needs and seamless integrations. **Cons:** - Users find the **learning curve steep** with Umbraco, especially for beginners who struggle with initial setup and configuration. - Users express concern over the **limited features** of Umbraco, noting missing options and outdated technology. - Users often find **poor usability design** frustrating, particularly with page reordering and formatting challenges. - Users struggle with **difficult usability** in Umbraco, finding the interface clunky and account creation challenging. - Users struggle with **editor limitations** in Umbraco, finding image and video integration cumbersome and text formatting inconsistent. #### What Are Recent G2 Reviews of Umbraco? **"[A Flexible CMS That Scales with Business Needs](https://www.g2.com/survey_responses/umbraco-review-10731071)"** **Rating:** 5.0/5.0 stars *— JERIN J.* [Read full review](https://www.g2.com/survey_responses/umbraco-review-10731071) --- **"[Flexible CMS with strong usability and reliable support](https://www.g2.com/survey_responses/umbraco-review-11829568)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/umbraco-review-11829568) --- #### What Are G2 Users Discussing About Umbraco? - [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) - 1 comment - [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) - 2 comments - [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) - 2 comments - [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) - 2 comments - [What is umbraco used for?](https://www.g2.com/discussions/what-is-umbraco-used-for) - 1 comment ### 7. [Sanity](https://www.g2.com/products/sanity/reviews) The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io **Average Rating:** 4.7/5.0 **Total Reviews:** 902 **How Do G2 Users Rate Sanity?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10) - **Content Authoring:** 9.1/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.8/10 (Category avg: 8.3/10) - **API / Integrations:** 8.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Sanity?** - **Seller:** [Sanity.io](https://www.g2.com/sellers/sanity-io) - **Company Website:** https://www.sanity.io - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @sanity_io (15,030 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18400536/ (301 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 73% Small-Business, 18% Mid-Market #### What Are Sanity's Pros and Cons? **Pros:** - Customizability (93 reviews) - Features (85 reviews) - Flexibility (84 reviews) - Ease of Use (81 reviews) - Customization (76 reviews) **Cons:** - Learning Curve (66 reviews) - Learning Difficulty (32 reviews) - Poor Documentation (26 reviews) - Lack of Tutorials (21 reviews) - Missing Features (20 reviews) ### What Do G2 Reviewers Say About Sanity? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexibility and customizability** of Sanity, allowing tailored content management experiences for diverse needs. - Users love the **flexibility and powerful query language** of Sanity, enhancing their content management experience across projects. - Users value the **flexibility** of Sanity, enabling effortless customization and streamlined project implementation across multiple platforms. - Users praise the **ease of use** of Sanity, appreciate its flexibility and customizable CMS tailored to their needs. - Users appreciate the **customization options** in Sanity, allowing tailored solutions for various structured data needs. **Cons:** - Users face a **steep learning curve** with Sanity, needing better support and tutorials for a smoother start. - Users face a **steep learning curve** with Sanity, making the initial setup process lengthy and challenging. - Users express frustration with **poor documentation** , making it challenging to fully utilize Sanity's features and functionality. - Users experience a **lack of tutorials** , leading to difficulties in using GROQ effectively, especially for beginners. - Users find **missing features** in Sanity, such as lacking core CMS functionalities and poor tutorials complicating workflows. #### What Are Recent G2 Reviews of Sanity? **"[Fast, Easy Landing Pages—Design, Launch, and Edit in Minutes](https://www.g2.com/survey_responses/sanity-review-12757511)"** **Rating:** 5.0/5.0 stars *— Noga M.* [Read full review](https://www.g2.com/survey_responses/sanity-review-12757511) --- **"[The CMS that finally made a government website feel modern](https://www.g2.com/survey_responses/sanity-review-12483460)"** **Rating:** 5.0/5.0 stars *— Samet D.* [Read full review](https://www.g2.com/survey_responses/sanity-review-12483460) --- #### What Are G2 Users Discussing About Sanity? - [What is sanity framework?](https://www.g2.com/discussions/what-is-sanity-framework) - [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) - 4 comments - [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) - 3 comments - [What are the features of sanity testing?](https://www.g2.com/discussions/what-are-the-features-of-sanity-testing) - 1 comment ### 8. [Elementor](https://www.g2.com/products/elementor/reviews) THE #1 NO CODE DRAG & DROP WORDPRESS WEBSITE BUILDER POWERING 22M+ WEBSITES WORLDWIDE, NOW WITH AI. Elementor, the leading WordPress website creation platform, empowers you to build professional, pixel-perfect websites seamlessly with its no-code, drag-and-drop Atomic Editor. Supporting the full website lifecycle, Elementor enables you to confidently build, optimize, and manage your website with extended capabilities such as AI-powered creation, image optimization, transactional email delivery, accessibility tools, performance boosters, and more. Now in version 4 – the Atomic Editor! Introducing a new generation of performance-first atomic building blocks that allow you to control every atomic part with no limits or locked layouts. Define your global design systems and reusable components once, and they apply everywhere instantly – turning hours or even days of work into single clicks. Unlock all features with Elementor One. Need fast and secure cloud hosting for your Elementor site? Try out Elementor Host Powered by Google Cloud & Cloudflare. 4.9/5 TrustPilot score. 🌟 Create Professional Stunning Websites Intuitive Drag & Drop Builder: Build any website with our no-code, drag-and-drop Editor. Achieve design precision with full control over layout and style. Pixel-Perfect Design Tools: Upload SVGs, apply masks, gradients, box shadows, headline effects, shape dividers, and use built-in CSS controls for advanced customization. Template Library: Apply complete website kits for instant setups, or choose from a vast library of single pages, blocks, and pop-up templates. Advanced Widgets: Access over 40 FREE widgets, including heading, image, text editor, video, button, gallery, carousels, and more. AI Capabilities: Revolutionize your design and content creation process with native AI integration. Instantly create sections, text, code, and images. 🗝️ Key features: Design System: Use Variables and Classes for consistent colors, typography, and design elements, ensuring a cohesive, professional look that updates everywhere globally. Responsive Design: Optimize your design for every device with custom breakpoints, ensuring a seamless desktop, tablet, and mobile experience. Mask Shapes: Turning any element, like an image or video, into whatever shape you desire to create standout designs. CSS Transform: Use CSS Transform to rotate, scale, and skew elements, adding dynamic styling to your site. Entrance Animations: Add entrance animations to elements to create engaging and interactive user experiences. Revision History: Elementor’s Revision History feature enables users to track and revert to previous versions of their designs, providing peace of mind and flexibility during the creative process. Developer-Friendly: Equipped with extensive documentation, API, developer tools, and custom code areas, Elementor offers a conducive environment for developers to extend its capabilities and create custom solutions. Floating Buttons: Enhance user interaction with customizable, floating action buttons that stay in view as users scroll. Components [Pro]: Reuse the same building blocks across pages and sites, and update them everywhere they appear. Including controlled content editing, allowing collaborators and clients to update only exposed content properties without breaking layout or styling. Theme Builder [Pro]: Design every part of your site—headers, footers, posts, and archives—for complete control over appearance. Popup Builder [Pro]: Create eye-catching popups with Elementor’s Popup Builder, equipped with advanced targeting and triggering options to optimize user engagement and conversions. Forms [Pro]: Design and integrate custom forms, utilizing advanced features and integrations to capture and manage submissions effectively. WooCommerce Builder [Pro]: Integrate Elementor with WooCommerce to design custom product pages, shop layouts, archives, carts, checkout pages, my account, and more, enhancing your store’s visual appeal and functionality. Dynamic Content [Pro]: Leverage dynamic content capabilities to create personalized and interactive web experiences by connecting your designs to various data sources. Notes [Pro]: Enhance team collaboration by using Elementor’s Notes feature to leave feedback and comments directly on the design interface. Custom Code [Pro]: Insert custom code to extend the functionality of your site, offering flexibility for advanced customizations. Custom CSS [Pro]: Apply Custom CSS to fine-tune the styling of elements, ensuring precise control over the design aspects. Motion Effects [Pro]: Add advanced motion effects to elements for a more dynamic and engaging user experience. Custom Fonts & Icons [Pro]: Upload and use custom fonts and icons to match your brand’s identity. 😍 Elementor FREE widgets Unlock the potential of Elementor with our comprehensive suite of free widgets and tools, designed to empower your website creation process and elevate your design capabilities: Heading. Add eye-catching headlines. Image. Control the size, opacity and more. Text Editor. Just like the WordPress text editor. Video. Add YouTube, Vimeo, VideoPress, Dailymotion or self-hosted videos. Button. Create interactive buttons. Link in Bio. Build link in bio components to promote your business / services. Image Box. A box with image, headline and text. Testimonials. Customer testimonials. Icon. Place one or more of 600+ icons available. Icon Box. An icon, headline, and text with one widget. Social Icons. Link to your social pages with the Facebook/X (formerly Twitter) icons. Image Gallery. Display your images in a grid. Image Carousel. Create rotating carousels or sliders for chosen images. Icon List. Use any icon to create a bullet list. Counter. Show numbers in an escalating manner. Progress Bar. Include an escalating progress bar. Nested Tabs. Display content in vertical or horizontal tabs. Nested Accordion. Display any type of content in collapsible sections. Rating. Display how many stars (or another icon) other visitors gave. Alert. Include a colored alert box to draw visitor’s attention. HTML. Insert code into the page. Shortcode. Insert shortcodes from any plugin into the page. Menu Anchor. Link any menu to this anchor. Read More. Set the Read More cut-off for the excerpt in archive pages. Sidebar. Add sidebars onto the page. Google Maps. Embed maps into the page. SoundCloud. Add SoundCloud audio bits. Divider. Separate content with a designed divider. Spacer. Add space between elements. Text Path. Attach your text to a path. And counting… 🚀 Enhance Your Website Website performance impacts your visitor’s experience and search result ranking. Elementor, in partnership with Google Chrome, continuously enhances performance without compromising design. Key features include: - Reduced DOM Output: Streamlined HTML structure for faster rendering. Improved Media File Loading: Optimized loading of images, videos, and other media assets. - Reduced CSS and JS Files: Minimized stylesheets and scripts individually loaded only on demand for quicker loading times. - Lazy Loading: Deferred loading of non-critical resources to improve initial page load speed. - Faster Font Loading: Efficient delivery of web fonts to enhance text rendering speed. - Optimized Front-End Asset Loading: Efficient loading of assets like JavaScript and CSS to minimize render-blocking. - Element Caching: Cache frequently accessed design elements to reduce server response time and enhance overall performance. 🔥 Elementor Editor Pro Features Create unparalleled websites while saving time, money and resources with Elementor Editor Pro’s full website builder. Get access to 100+ professional widgets, features, and tools. Editor Pro Design Widgets: - Posts: Display your blog posts with customizable layouts and styles. - Share Buttons: Allow visitors to easily share your content on various social media platforms. - Portfolio: Showcase your work or projects with stunning portfolio layouts. - Slides: Create dynamic slideshows with custom animations and transitions. - Form: Design and customize advanced forms for user interaction and data collection. - Login: Add a login form or user registration module to your website. - Nav Menu: Customize and style your website’s navigation menu for better user experience. - Animated Headline: Create attention-grabbing headlines with animated effects. - Price Table: Display pricing plans or packages in a structured and visually appealing format. - Price List: Showcase a list of prices or services with customizable styling options. - Gallery: Create beautiful image galleries with various layout options and lightbox support. - Flip Box: Add interactive flip animations to highlight content or features. - Call to Action: Encourage user interaction and conversions with compelling call-to-action sections. - Media Carousel: Showcase a carousel of media files such as images or videos. - Testimonial Carousel: Display client testimonials in a carousel format for social proof. - Nested Carousel: Create nested carousels for more complex content organization. - Loop Carousel: Display content in a looped carousel for continuous viewing. - Table Of Content: Generate a table of contents for longer articles or guides to improve navigation. - Countdown: Add countdown timers to create urgency for promotions or events. - Facebook Page: Embed your Facebook page feed or content onto your website. - Blockquote: Highlight quotes or testimonials with stylish formatting options. - Template: Save and reuse design templates for consistent branding and layout. - Reviews: Showcase customer reviews and ratings to build trust and credibility. - Facebook Button: Add buttons to promote interactions with your Facebook page or content. - Facebook Embed: Embed Facebook posts or content onto your website. - Facebook Comments: Enable Facebook comments on your website’s pages or posts. - PayPal Button: Integrate PayPal buttons for easy online payments. - Stripe Button: Integrate Stripe payment buttons to facilitate secure online transactions. - Lottie Widget: Add Lottie animations to enhance visual appeal and engagement. - Code Highlight: Display code snippets with syntax highlighting for better readability. - Video Playlist: Create and customize playlists for video content on your website. - Mega Menu: Customize advanced menus for better navigation and displaying complex content. - Off Canvas: Create off-canvas areas that slide in to show extra info or menus without cluttering the main layout. Editor Pro Theme Widgets: Build and customize all the key parts of your website including headers, footers, 404 page, global archives, and more… - Post Title: Customize the title of individual blog posts or pages. - Post Excerpt: Display a brief summary or teaser of your blog posts. - Post Content: Customize the main content area of your blog posts or pages. - Featured Image: Set and customize featured images for blog posts or pages. - Author Box: Display author information and bios on blog posts. - Post Comments: Customize the appearance and functionality of comments sections on your website. - Post Navigation: Add navigation links to adjacent posts for easy browsing. - Post Info: Display additional information about blog posts, such as author and date. - Site Logo: Upload and customize your website’s logo for branding purposes. - Site Title: Customize the title of your website. - Page Title: Customize the title of individual pages. - Search Bar: Add a search bar to allow users to search your website’s content. - Breadcrumbs: Display hierarchical navigation paths for better user navigation. - Sitemap: Generate a sitemap for better search engine indexing and user navigation. - Loop Grid: Design and customize grid layouts for blog post archives or product listings. Editor Pro WooCommerce Widgets: Design and customize a complete online shopping experience across your entire website. - Product: Display individual products with customizable layouts and styles. - Breadcrumbs: Display hierarchical navigation paths for better user navigation within your store. - Product Title: Customize the title of individual products. - Product Images: Set and customize images for product listings. - Product Price: Display the price of individual products. - Add To Cart: Add customizable add to cart buttons for easy purchasing. - Product Rating: Display ratings and reviews for products. - Product Stock: Display stock availability for products. - Product Meta: Display additional information about products, such as SKU and categories. - Product Content: Customize the main content area of product descriptions. - Short Description: Display brief summaries or teasers of products. - Product Data Tabs: Organize product information into tabbed sections for better organization. - Additional Information: Display additional details about products, such as dimensions and weight. - Product Related: Showcase related products to encourage additional purchases. - Upsells: Promote upsell products to increase average order value. - Products: Display a grid or list of products with customizable settings. - Custom Add To Cart: Customize the add to cart button for specific products. - WooCommerce Pages: Design and customize WooCommerce-specific pages, such as the cart and checkout pages. - Product Categories: Display product categories for easy navigation within your store. - Menu Cart: Display a cart icon in your navigation menu for easy access to the shopping cart. - Cart: Customize the appearance and functionality of the shopping cart page. - Checkout: Customize the appearance and functionality of the checkout page. - My Account: Customize the appearance and functionality of the customer account area. - Purchase Summary: Display a summary of purchases during the checkout process. - WooCommerce Notices: Customize the appearance and functionality of WooCommerce notices, such as order confirmation messages. Build professional websites with Elementor Editor Pro! 🔒 SECURITY AND COMPLIANCE Elementor places a paramount focus on security, evident through our acquisition of industry certifications such as ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, and SOC 2 Type II. These certifications underscore our commitment to implementing robust security measures, and highlight our dedication to adhering to recognized industry standards. We encourage ethical security research through our Bug Bounty program. We collaborate with leading bug bounty services to provide opportunities for researchers to report vulnerabilities in our services. Our bounty programs include a triage team available 24/7/365. For more information: Trust Center. ♿ Accessibility Best Practices Elementor offers accessibility tools and enhancements to help you provide a better experience for all users. Including HTML 5 semantic, full keyboard navigation menu, ongoing improvement of features, widget, and more. 🌐 Translated to 63+ languages, includes RTL support Elementor supports multiple languages, typographies, and RTL, with editor translations in over 63 languages. It’s also compatible with WPML, Polylang, TranslatePress, Weglot, and more. To contribute, add a new language via translate.wordpress.org. See our guide on how to translate and localize the plugin. **Average Rating:** 4.4/5.0 **Total Reviews:** 409 **How Do G2 Users Rate Elementor?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Content Authoring:** 9.3/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 9.4/10 (Category avg: 8.3/10) - **API / Integrations:** 9.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Elementor?** - **Seller:** [Elementor](https://www.g2.com/sellers/elementor) - **Company Website:** https://elementor.com/ - **Year Founded:** 2016 - **HQ Location:** Ramat Gan, Tel Aviv District, Israel - **Twitter:** @elemntor (29,101 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10682833/ (503 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Web Developer - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 86% Small-Business, 13% Mid-Market #### What Are Elementor's Pros and Cons? **Pros:** - Ease of Use (105 reviews) - Intuitive (51 reviews) - Drag-and-Drop Functionality (42 reviews) - Customizability (35 reviews) - Customization (35 reviews) **Cons:** - Plugin Issues (27 reviews) - Slow Loading (27 reviews) - Expensive (24 reviews) - Limited Features (21 reviews) - Poor Customer Support (20 reviews) ### What Do G2 Reviewers Say About Elementor? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Elementor, highlighting its intuitive drag-and-drop interface and straightforward installation. - Users find Elementor's **intuitive drag-and-drop interface** invaluable for quickly creating professional websites without coding. - Users love the **intuitive drag-and-drop functionality** of Elementor, enabling fast and professional website design without coding. - Users love the **powerful customization** options in Elementor, enabling stunning designs without professional help. - Users love Elementor for its **extensive customization options** , enabling stunning, professional designs with ease and flexibility. **Cons:** - Users often face **plugin issues** that can disrupt functionality, requiring troubleshooting and sometimes external solutions for tasks. - Users find the **slow loading** of Elementor to be a frustrating aspect impacting their overall experience. - Users feel Elementor is **expensive** , especially with limited features in the free version and costly higher tiers. - Users find Elementor's **limited features** frustrating, requiring additional purchases for enhanced capabilities and customization options. - Users often face **poor customer support** from Elementor, with unhelpful responses and slow resolution times impacting their experience. #### What Are Recent G2 Reviews of Elementor? **"[Beginner-Friendly Interface That Makes Blogging in Elementor Easy](https://www.g2.com/survey_responses/elementor-review-12753733)"** **Rating:** 4.5/5.0 stars *— Matthew W.* [Read full review](https://www.g2.com/survey_responses/elementor-review-12753733) --- **"[The Website Builder That Transformed My Workflow](https://www.g2.com/survey_responses/elementor-review-12957467)"** **Rating:** 5.0/5.0 stars *— Imran S.* [Read full review](https://www.g2.com/survey_responses/elementor-review-12957467) --- #### What Are G2 Users Discussing About Elementor? - [What is Elementor used for?](https://www.g2.com/discussions/elementor-what-is-elementor-used-for) - 2 comments - [Can I use Elementor for free?](https://www.g2.com/discussions/can-i-use-elementor-for-free) - 2 comments - [Can you use Elementor with free WordPress?](https://www.g2.com/discussions/can-you-use-elementor-with-free-wordpress) - 2 comments - [What is Elementor used for?](https://www.g2.com/discussions/what-is-elementor-used-for) - 3 comments, 1 upvote ### 9. [Pantheon](https://www.g2.com/products/pantheon/reviews) Pantheon is the website operations (WebOps) platform top developers, marketers, and IT use to build, launch and run their Drupal, WordPress and NextJS websites. Pantheon includes all of the tools professional developers need to build mission-critical sites—like staging environments, version control, backups and workflow. Powering 700,000+ sites with over 17 billion page views, Pantheon’s container-based infrastructure allows you to launch websites faster, without worrying about traffic spikes, security, or performance. It’s free in development. You can scale in software on the same infrastructure from day one, and never touch a server again. Create your free account now! **Average Rating:** 4.4/5.0 **Total Reviews:** 586 **How Do G2 Users Rate Pantheon?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10) - **Content Authoring:** 9.1/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.9/10 (Category avg: 8.3/10) - **API / Integrations:** 8.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Pantheon?** - **Seller:** [Pantheon](https://www.g2.com/sellers/pantheon) - **Company Website:** https://pantheon.io - **Year Founded:** 2010 - **HQ Location:** San Francisco, CA - **Twitter:** @getpantheon (22,508 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2198587/ (431 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Web Developer, Senior Web Developer - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small-Business, 26% Mid-Market #### What Are Pantheon's Pros and Cons? **Pros:** - Customer Support (14 reviews) - Ease of Use (12 reviews) - Helpful (11 reviews) - Reliability (9 reviews) - Easy Setup (6 reviews) **Cons:** - Expensive (7 reviews) - High Pricing (4 reviews) - Learning Curve (4 reviews) - Bug Issues (3 reviews) - Dashboard Issues (3 reviews) ### What Do G2 Reviewers Say About Pantheon? *AI-generated summary from verified user reviews* **Pros:** - Users value the **accessible customer support** from Pantheon, appreciating their responsiveness and effective solutions for technical issues. - Users find Pantheon’s interface **easy to manage** , enabling efficient website management and development without unnecessary complexity. - Users value the **exceptional support** from Pantheon, enabling rapid development and efficient workflows with minimal downtime. - Users commend Pantheon for its **rock-solid reliability** , ensuring uptime and speed across multiple hosted websites. - Users find Pantheon's **easy setup** and one-click features significantly enhance their website development and maintenance experience. **Cons:** - Users find Pantheon **expensive** , especially for small projects, yet they appreciate its value and quality service. - Users find Pantheon has **high pricing** that can be a burden for smaller projects despite its valuable features. - Users find the **steep learning curve** of Pantheon challenging, especially lacking prior technical knowledge and clear documentation. - Users report experiencing **frequent bug issues** that can lead to frustrating delays and downtime in their projects. - Users experience **dashboard issues** including clunkiness and inadequate technical documentation impacting usability. #### What Are Recent G2 Reviews of Pantheon? **"[From unknowns to custom transparency](https://www.g2.com/survey_responses/pantheon-review-11529028)"** **Rating:** 5.0/5.0 stars *— Paul B.* [Read full review](https://www.g2.com/survey_responses/pantheon-review-11529028) --- **"[Pantheon's webops dashboard takes care of your workflow for you](https://www.g2.com/survey_responses/pantheon-review-11527552)"** **Rating:** 4.5/5.0 stars *— Clare P.* [Read full review](https://www.g2.com/survey_responses/pantheon-review-11527552) --- ### 10. [Storyblok](https://www.g2.com/products/storyblok/reviews) Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful Headless™, and it changes everything. **Average Rating:** 4.5/5.0 **Total Reviews:** 578 **How Do G2 Users Rate Storyblok?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Content Authoring:** 9.2/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.5/10 (Category avg: 8.3/10) - **API / Integrations:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Storyblok?** - **Seller:** [Storyblok](https://www.g2.com/sellers/storyblok) - **Company Website:** https://www.storyblok.com - **Year Founded:** 2017 - **HQ Location:** Linz, Oberösterreich - **Twitter:** @storyblok (9,265 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17989065/ (318 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Frontend Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 56% Small-Business, 29% Mid-Market #### What Are Storyblok's Pros and Cons? **Pros:** - Ease of Use (111 reviews) - Intuitive (71 reviews) - Content Management (69 reviews) - Features (60 reviews) - Easy Setup (48 reviews) **Cons:** - Learning Curve (37 reviews) - Expensive (22 reviews) - Missing Features (19 reviews) - Lack of Features (18 reviews) - Pricing Issues (18 reviews) ### What Do G2 Reviewers Say About Storyblok? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Storyblok, enjoying its intuitive visual editor and efficient content creation tools. - Users find Storyblok's interface to be **intuitive** , making project management seamless and enjoyable across multiple platforms. - Users appreciate the **visual editor with live preview** in Storyblok, enhancing content creation and quality significantly. - Users commend the **real-time visual editor** of Storyblok for enhancing workflow and streamlining content updates effortlessly. - Users appreciate the **easy setup** of Storyblok, highlighting its user-friendly nature and seamless integration capabilities. **Cons:** - Users find the **learning curve steep** initially, making it challenging to fully utilize Storyblok's capabilities. - Users find Storyblok's pricing structure **increasingly expensive** , making it challenging to justify for lower-tier options. - Users feel the **absence of essential features** like advanced roles and content blocks limits their design possibilities. - Users feel there is a **lack of features** in Storyblok, limiting design options and complicating content creation. - Users find the **pricing structure challenging** , especially smaller companies struggling with steep jumps in cost. #### What Are Recent G2 Reviews of Storyblok? **"[Indispensable for User-Friendly Content Creation](https://www.g2.com/survey_responses/storyblok-review-8078225)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/storyblok-review-8078225) --- **"[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)"** **Rating:** 5.0/5.0 stars *— Danielle v.* [Read full review](https://www.g2.com/survey_responses/storyblok-review-12563261) --- #### What Are G2 Users Discussing About Storyblok? - [What is Storyblok used for?](https://www.g2.com/discussions/what-is-storyblok-used-for) - 2 comments ### 11. [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies. Experience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility. **Average Rating:** 4.2/5.0 **Total Reviews:** 664 **How Do G2 Users Rate Adobe Experience Manager?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Content Authoring:** 8.3/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 7.9/10 (Category avg: 8.3/10) - **API / Integrations:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Adobe Experience Manager?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Consultant - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 48% Enterprise, 26% Small-Business #### What Are Adobe Experience Manager's Pros and Cons? **Pros:** - Ease of Use (160 reviews) - Content Management (139 reviews) - Features (120 reviews) - Customization (94 reviews) - Integrations (86 reviews) **Cons:** - Learning Curve (119 reviews) - Complex Usability (111 reviews) - Difficult Learning (111 reviews) - Expensive (81 reviews) - Steep Learning Curve (76 reviews) ### What Do G2 Reviewers Say About Adobe Experience Manager? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Adobe Experience Manager, facilitating efficient content management and a great user experience. - Users praise the **intuitive content management** of Adobe Experience Manager, making it easy to handle complex websites seamlessly. - Users value the **efficient content management** and **seamless Adobe integration** that AEM provides for personalized experiences. - Users value the **customization capabilities** of Adobe Experience Manager, enhancing branding and content delivery across channels. - Users value the **seamless integration** of Adobe Experience Manager, enhancing efficiency and enabling personalized content delivery. **Cons:** - Users find the **learning curve steep** , especially for non-technical authors, and setup requires significant time investment. - Users face a **steep learning curve** and complex setup, making Adobe Experience Manager challenging for beginners. - Users find the **difficult learning curve** to be challenging, especially for non-technical individuals during initial setup. - Users find Adobe Experience Manager to be **too expensive** , along with a steep learning curve for new users. - Users face a **steep learning curve** making initial setup challenging, especially for non-technical individuals. #### What Are Recent G2 Reviews of Adobe Experience Manager? **"[Powerful enterprise CMS for managing large scale digital experiences](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)"** **Rating:** 4.0/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415) --- **"[Adobe Experience Manager Makes Content and Digital Asset Management Easy](https://www.g2.com/survey_responses/adobe-experience-manager-review-12821930)"** **Rating:** 5.0/5.0 stars *— Muzammil M.* [Read full review](https://www.g2.com/survey_responses/adobe-experience-manager-review-12821930) --- #### What Are G2 Users Discussing About Adobe Experience Manager? - [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) - 1 comment - [What is Adobe Experience Manager Assets used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-assets-used-for) - [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) - 1 comment - [What is the Adobe Experience platform?](https://www.g2.com/discussions/what-is-the-adobe-experience-platform) - [What is Adobe Experience Manager assets?](https://www.g2.com/discussions/what-is-adobe-experience-manager-assets) ### 12. [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) Progress Sitefinity is a cloud-first content management system (CMS) and digital experience platform (DXP) used to build, manage and personalize websites, portals and other digital properties. It is adopted by mid-market and enterprise organisations that operate multi-site, multilingual or regulated digital estates and need to balance marketing autonomy with IT governance and developer flexibility. Primary use cases include corporate websites, member and customer portals, authenticated experiences, integration-heavy workflows and consolidation of fragmented CMS deployments. Sitefinity supports marketing, development and IT teams through a shared platform model with role-appropriate tools and permissions. Key capabilities include: - Multisite, multilingual and multi-brand management with governance controls and workflows - Native customer data platform (Sitefinity Insight) for segmentation, analytics and personalization - 1,000+ prebuilt connectors and open APIs, Sitefinity Cloud platform integrates with your MarTech stack, CRM and enterprise systems in hours—not weeks - Extensibility using .NET and ASP.NET Core for custom development and composable architectures Sitefinity also incorporates generative and retrieval-augmented capabilities through Progress® Agentic RAG, enabling dynamic assembly of experiences from approved content to reduce manual production work while maintaining accuracy, compliance and brand standards. Additional operational benefits and deployment considerations: - Standardization and consolidation of CMS estates across business units or regions - Support for marketing, development and IT workflows without requiring a headless-only approach - Structured content for regulated or high-volume publishing environments - Deployment on-premises or as a managed cloud service on Microsoft Azure, reducing maintenance and providing security, scaling and compliance **Average Rating:** 4.0/5.0 **Total Reviews:** 495 **How Do G2 Users Rate Progress Sitefinity?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.7/10) - **Content Authoring:** 8.5/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 7.5/10 (Category avg: 8.3/10) - **API / Integrations:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Progress Sitefinity?** - **Seller:** [Progress Software](https://www.g2.com/sellers/progress-software) - **Company Website:** https://www.progress.com/ - **Year Founded:** 1981 - **HQ Location:** Burlington, MA. - **Twitter:** @ProgressSW (48,773 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/progress-software/ (4,205 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Web Developer, Marketing Manager - **Top Industries:** Information Technology and Services, Non-Profit Organization Management - **Company Size:** 47% Mid-Market, 29% Small-Business #### What Are Progress Sitefinity's Pros and Cons? **Pros:** - Content Management (10 reviews) - Ease of Use (10 reviews) - Customizability (7 reviews) - Features (5 reviews) - Customer Support (4 reviews) **Cons:** - Expensive (5 reviews) - Pricing Issues (5 reviews) - Limited Features (4 reviews) - Content Management (3 reviews) - Data Migration (3 reviews) ### What Do G2 Reviewers Say About Progress Sitefinity? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly content management** of Sitefinity, enabling efficient collaboration and seamless updates across teams. - Users appreciate the **ease of use** of Sitefinity, enabling non-technical staff to efficiently manage their website. - Users love the **flexibility and customization** of Progress Sitefinity, enabling non-technical staff to manage content efficiently. - Users enjoy the **user-friendly customization** of Sitefinity, enabling efficient content management across teams and languages. - Users value the **helpful customer support** from Progress Sitefinity, enhancing their overall content management experience significantly. **Cons:** - Users feel that Sitefinity is **rather expensive** , especially with high licensing fees and costly developer requirements. - Users highlight **pricing issues** , citing high costs and increased fees for support that affect accessibility for smaller organizations. - Users express frustration over the **limited features** of Progress Sitefinity, impacting flexibility and overall functionality. - Users find the **content management limitations** of Progress Sitefinity frustrating, relying heavily on third-party tools to compensate. - Users face challenges with **data migration** , missing essential features and facing difficulties in upgrades and content management. #### What Are Recent G2 Reviews of Progress Sitefinity? **"[Streamlined Multi-Brand Management with Robust Personalization By The Power Of Progress Sitefinity](https://www.g2.com/survey_responses/progress-sitefinity-review-12869821)"** **Rating:** 4.5/5.0 stars *— Arikas Z.* [Read full review](https://www.g2.com/survey_responses/progress-sitefinity-review-12869821) --- **"[Marketing team finally stopped breaking the website](https://www.g2.com/survey_responses/progress-sitefinity-review-12869758)"** **Rating:** 4.5/5.0 stars *— Gina P.* [Read full review](https://www.g2.com/survey_responses/progress-sitefinity-review-12869758) --- #### What Are G2 Users Discussing About Progress Sitefinity? - [What is Progress Sitefinity used for?](https://www.g2.com/discussions/what-is-progress-sitefinity-used-for) - 1 comment - [Is sitefinity open source?](https://www.g2.com/discussions/is-sitefinity-open-source) - [How much does sitefinity cost?](https://www.g2.com/discussions/how-much-does-sitefinity-cost) - [How do I update sitefinity?](https://www.g2.com/discussions/how-do-i-update-sitefinity) - 1 upvote - [Is sitefinity a CMS?](https://www.g2.com/discussions/is-sitefinity-a-cms) - 3 comments ### 13. [Hygraph](https://www.g2.com/products/hygraph/reviews) Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences. **Average Rating:** 4.4/5.0 **Total Reviews:** 727 **How Do G2 Users Rate Hygraph?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Content Authoring:** 8.7/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.2/10 (Category avg: 8.3/10) - **API / Integrations:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Hygraph?** - **Seller:** [Hygraph](https://www.g2.com/sellers/hygraph) - **Company Website:** https://hygraph.com/ - **Year Founded:** 2017 - **HQ Location:** Berlin - **Twitter:** @hygraph (5,094 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18152461/ (65 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 64% Small-Business, 29% Mid-Market #### What Are Hygraph's Pros and Cons? **Pros:** - Ease of Use (133 reviews) - Content Management (91 reviews) - API Integration (82 reviews) - Integrations (73 reviews) - Flexibility (72 reviews) **Cons:** - Learning Curve (86 reviews) - Learning Difficulty (42 reviews) - Expensive (37 reviews) - Difficult Usability (36 reviews) - Pricing Issues (32 reviews) ### What Do G2 Reviewers Say About Hygraph? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in Hygraph, appreciating its intuitive interface and flexible content organization. - Users value the **flexible content management system** in Hygraph, praising its intuitive UI and schema definition features. - Users adore the **fast and efficient API integration** of Hygraph, enhancing their workflow and alleviating bottlenecks. - Users value the **seamless integration with GraphQL** , enhancing productivity and making workflows exceptionally efficient. - Users value the **flexibility** of Hygraph, appreciating its intuitive UI and efficient content management capabilities. **Cons:** - Users face a **challenging learning curve** with Hygraph, particularly those unfamiliar with CMS or GraphQL concepts. - Users find the **learning difficulty** of Hygraph challenging, especially for non-technical users and beginners in content management. - Users find the service **expensive** , especially for advanced features and higher-tier plans, impacting smaller teams' budgets. - Users find **difficult usability** in Hygraph, especially non-technical teams struggling without sufficient guidance and assistance. - Users find the **pricing issues** of Hygraph challenging, particularly for smaller teams and scaling projects. #### What Are Recent G2 Reviews of Hygraph? **"[Fast, Familiar CMS Editor with Useful AI and Amazing Hygraph Support](https://www.g2.com/survey_responses/hygraph-review-12998721)"** **Rating:** 4.0/5.0 stars *— Becky L.* [Read full review](https://www.g2.com/survey_responses/hygraph-review-12998721) --- **"[Great CMS but can get even better](https://www.g2.com/survey_responses/hygraph-review-8914469)"** **Rating:** 4.0/5.0 stars *— Veronica G.* [Read full review](https://www.g2.com/survey_responses/hygraph-review-8914469) --- ### 14. [Prismic](https://www.g2.com/products/prismic/reviews) Prismic is the agentic web platform where teams and AI agents turn strategy into quality on-brand pages, from a single campaign to a whole website. Its agents run specialized ABM, SEO, and GEO playbooks, producing hundreds of distinct pages from one starting point, each true to the brand, built to get found in AI search and convert, and the team's to own and edit. Marketers can start with landing pages, and developers can bring a whole site over with their AI coding tools, all on one headless foundation the team owns. It's made for digital businesses where pages drive revenue and pipeline, and marketing can never ship them fast enough. **Average Rating:** 4.3/5.0 **Total Reviews:** 361 **How Do G2 Users Rate Prismic?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10) **Who Is the Company Behind Prismic?** - **Seller:** [Prismic](https://www.g2.com/sellers/prismic) - **Company Website:** https://prismic.io - **Year Founded:** 2013 - **HQ Location:** Paris, FR - **Twitter:** @prismicio (13,961 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3338789/ (95 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Small-Business, 29% Mid-Market #### What Are Prismic's Pros and Cons? **Pros:** - Ease of Use (39 reviews) - Intuitive (18 reviews) - Content Management (13 reviews) - Ease of Learning (12 reviews) - User Interface (12 reviews) **Cons:** - Limited Features (10 reviews) - Learning Curve (9 reviews) - Technical Expertise Required (5 reviews) - Complex Setup (4 reviews) - Limitations (4 reviews) ### What Do G2 Reviewers Say About Prismic? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Prismic, highlighting its simplicity for customizing and managing web content. - Users appreciate the **intuitive interface** of Prismic, making content management fast and user-friendly for everyone. - Users commend Prismic for its **intuitive content management** , enabling effortless creation of pages and blog posts. - Users find Prismic's **ease of learning** unmatched, with an intuitive interface that simplifies content management dramatically. - Users value the **intuitive and straightforward interface** of Prismic, making content updates fast and easy for everyone. **Cons:** - Users feel **limited features** restrict landing page customization and can make design feel rigid compared to alternatives. - Users experience a **steep learning curve** due to initially confusing features and sparse documentation for Prismic. - Users note that **technical expertise is required** for integrating new features and resolving documentation inconsistencies. - Users find the **complex setup** of Prismic challenging, especially for beginners and specific integrations like GSAP. - Users face **significant limitations** with Prismic, including scalability issues, rigid functionality, and an inefficient translation process. #### What Are Recent G2 Reviews of Prismic? **"[Slices + Next.js Components Make Development Effortless](https://www.g2.com/survey_responses/prismic-review-12247956)"** **Rating:** 5.0/5.0 stars *— Orhan B.* [Read full review](https://www.g2.com/survey_responses/prismic-review-12247956) --- **"[Great tool for managing a website and easily editing it and adding new pages](https://www.g2.com/survey_responses/prismic-review-11794387)"** **Rating:** 4.0/5.0 stars *— Aly A.* [Read full review](https://www.g2.com/survey_responses/prismic-review-11794387) --- #### What Are G2 Users Discussing About Prismic? - [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source-e84e4f4f-6db0-4a9f-924c-466b8595a354) - 2 comments - [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source-d94b4c99-ee43-40cd-ba10-aaf08a1ba5f1) - 1 comment - [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source) - 1 comment - [Is Prismic open source?](https://www.g2.com/discussions/is-prismic-open-source) - [Who uses Prismic?](https://www.g2.com/discussions/prismic-io-who-uses-prismic) - 2 comments ### 15. [Brightspot](https://www.g2.com/products/brightspot/reviews) Brightspot is the leading content management solution for delivering brilliant digital experiences through a fast, flexible and secure platform. Founded in 2008 and headquartered in Reston, Virginia, Brightspot has spent more than 15 years helping organizations transform how they manage and deliver content. Today, the platform powers mission-critical digital experiences for some of the world’s most recognized brands, including AP News, NPR, Walmart and FedEx. Built to support the needs of both non-technical users and developers alike, Brightspot removes the friction that slows content teams down. With support for headless, hybrid and decoupled architectures, the platform gives you the flexibility to scale your digital operations without the limitations of legacy systems or rigid infrastructure. From multisite and multilingual publishing to role-based workflows, modular content models and seamless integrations, Brightspot enables you to manage even the most complex content ecosystems — all from one centralized hub. Brightspot’s AI-powered features and automation tools accelerate your publishing process, freeing teams to focus on what matters most: creating high-impact content. Intuitive authoring tools, pre-built templates, customizable workflows and built-in SEO and translation tools make it easier than ever to create. Beyond the product, Brightspot is known for its unmatched customer partnership. From onboarding to innovation, Brightspot works closely with your team to ensure your CMS evolves with your business. Whether you're growing your audience, adding new brands, expanding to global markets or integrating with the latest technologies, Brightspot is with you every step of the way. That’s why 97% of customers return year after year. With Brightspot, content becomes a competitive advantage — not a roadblock. Launch faster. Scale smarter. And lead fearlessly with a CMS that adapts to your business, not the other way around. **Average Rating:** 4.4/5.0 **Total Reviews:** 81 **How Do G2 Users Rate Brightspot?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Content Authoring:** 8.3/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10) - **API / Integrations:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Brightspot?** - **Seller:** [Brightspot](https://www.g2.com/sellers/brightspot) - **Company Website:** https://www.brightspot.com - **Year Founded:** 2008 - **HQ Location:** Reston, US - **Twitter:** @TeamBrightspot (500 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brightspot/ (195 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Online Media, Information Technology and Services - **Company Size:** 53% Mid-Market, 33% Small-Business #### What Are Brightspot's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Content Management (14 reviews) - Customization (10 reviews) - Customizability (9 reviews) - Flexibility (8 reviews) **Cons:** - Missing Features (6 reviews) - Feature Limitations (5 reviews) - Learning Curve (5 reviews) - Limited Customization (5 reviews) - Limited Functionality (5 reviews) ### What Do G2 Reviewers Say About Brightspot? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Brightspot, enjoying its flexibility and streamlined content management capabilities. - Users appreciate the **user-friendly and flexible content management** of Brightspot, facilitating efficient content reuse and publishing. - Users value the **extensive customization options** in Brightspot, enhancing control over content and branding effortlessly. - Users value the **high customizability** of Brightspot, enabling tailored control for content and user permissions. - Users praise the **flexibility** of Brightspot, enabling independent content management and seamless design adjustments for branding. **Cons:** - Users are frustrated by the **missing features** in Brightspot, limiting integration and slowing down innovation and maintenance. - Users find **feature limitations** in Brightspot, leading to frustrations with customization and insufficient access to updates. - Users find the **learning curve steep** , facing challenges in navigating the complex UI and configurations of Brightspot. - Users express frustration over the **limited customization** options, making design alterations challenging without developer assistance. - Users experience **limited functionality** as navigation is cumbersome and managing changes proves to be complex and frustrating. #### What Are Recent G2 Reviews of Brightspot? **"[Excellent Support and Training with End-to-End Website Design & Hosting](https://www.g2.com/survey_responses/brightspot-review-13087362)"** **Rating:** 4.5/5.0 stars *— Jason Z.* [Read full review](https://www.g2.com/survey_responses/brightspot-review-13087362) --- **"[Easy-to-Use Modules That Make Building and Teaching Websites Simple](https://www.g2.com/survey_responses/brightspot-review-13074223)"** **Rating:** 4.0/5.0 stars *— Jericho A. C.* [Read full review](https://www.g2.com/survey_responses/brightspot-review-13074223) --- #### What Are G2 Users Discussing About Brightspot? - [How do you use Brightspot?](https://www.g2.com/discussions/how-do-you-use-brightspot) - [What is the use of Brightspot?](https://www.g2.com/discussions/what-is-the-use-of-brightspot) - [Is Brightspot open source?](https://www.g2.com/discussions/is-brightspot-open-source) - [What does Brightspot do?](https://www.g2.com/discussions/what-does-brightspot-do) ### 16. [Netlify](https://www.g2.com/products/netlify/reviews) Netlify is a full-stack, AI-native web development platform where agents and developers build together. Start, build, ship, and run web and internal apps on production infrastructure from the very first prompt. Most AI builders stop at the prototype. Netlify is where prototypes become production. Builders use Netlify to start a project from a prompt, develop with the leading AI coding agents, ship to a global edge network, and run applications at scale. No migration from a sandbox to production. No technical cliff between a working prompt and a working business. Agent Runners brings the leading coding agents into the Netlify dashboard, including Claude Code, Codex CLI, and Gemini CLI. There's no proprietary in-house agent to lock into. Teams pick the best tool for the job, run it on live projects, and review every change through Deploy Previews before anything reaches production. Netlify Database adds fully-managed serverless Postgres with isolated database branches automatically wired into every Deploy Preview. Agents and teams experiment safely without touching production data. AI Gateway handles LLM integrations without the overhead of managing API keys or environment variables. Observability surfaces what happens after deploy, giving teams the visibility to run AI-driven applications as dependable production workloads. Underneath, Netlify supports every modern web framework, serverless functions, edge computing, and a global CDN. The same infrastructure scales from a first prototype to enterprise production traffic without rewrites or rehoming. This is what we call agent experience (AX): a shared workflow where humans and AI agents work side by side, shipping quality software together. Pro pricing reflects this. Netlify Pro is a flat $20/month with unlimited seats, so every developer, internal builder, PM, marketer, and AI agent on the team can build without added per-seat costs. #### **Average Rating:** 4.5/5.0 **Total Reviews:** 75 **How Do G2 Users Rate Netlify?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Content Authoring:** 9.2/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 10.0/10 (Category avg: 8.3/10) - **API / Integrations:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Netlify?** - **Seller:** [Netlify](https://www.g2.com/sellers/netlify) - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **Twitter:** @Netlify (105,252 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6392431/ (184 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 70% Small-Business, 24% Mid-Market #### What Are Netlify's Pros and Cons? **Pros:** - Ease of Use (21 reviews) - Features (10 reviews) - Deployment Ease (7 reviews) - Easy Setup (6 reviews) - Hosting Services (6 reviews) **Cons:** - Limitations (7 reviews) - Pricing Issues (5 reviews) - Complexity (3 reviews) - Not User-Friendly (3 reviews) - Resource Limitations (3 reviews) ### What Do G2 Reviewers Say About Netlify? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Netlify, especially its intuitive drag & drop functionality for hosting projects. - Users praise the **easy-to-use interface** of Netlify, appreciating its quick setup and valuable ChatGPT plugin. - Users appreciate the **deployment ease** of Netlify, making website launches effortless with one-click and Git integration. - Users appreciate the **easy setup** of Netlify, enabling quick deployment of static and JAMstack sites effortlessly. - Users appreciate the **easy setup and seamless deployment** of Netlify, enhancing their website development experience. **Cons:** - Users note the **limitations in backend integration** and documentation, impacting functionality for complex applications. - Users find **pricing issues** with Netlify, noting limitations on the free plan and steep costs for higher tiers. - Users find the **complexity** of Netlify challenging, especially for non-static websites and backend functionalities. - Users find the **interface cluttered and overwhelming** , making it challenging for beginners to navigate effectively. - Users face **resource limitations** on the free plan of Netlify, affecting build minutes and bandwidth for larger projects. #### What Are Recent G2 Reviews of Netlify? **"[Simple and Reliable Platform for Frontend Deployments](https://www.g2.com/survey_responses/netlify-review-12860164)"** **Rating:** 4.5/5.0 stars *— Dinesh D.* [Read full review](https://www.g2.com/survey_responses/netlify-review-12860164) --- **"[Effortless Deployment and Automation with Netlify](https://www.g2.com/survey_responses/netlify-review-12264729)"** **Rating:** 4.5/5.0 stars *— Kyle P.* [Read full review](https://www.g2.com/survey_responses/netlify-review-12264729) --- #### What Are G2 Users Discussing About Netlify? - [Who uses Netlify?](https://www.g2.com/discussions/who-uses-netlify) - [Why is Netlify free?](https://www.g2.com/discussions/why-is-netlify-free) - [Is Netlify completely free?](https://www.g2.com/discussions/is-netlify-completely-free) - 4 comments, 1 upvote - [What is Netlify used for?](https://www.g2.com/discussions/what-is-netlify-used-for) ### 17. [Padlet](https://www.g2.com/products/padlet/reviews) Dostoevsky said that beauty will save the world. Padlet offers beautiful boards and canvases for visual thinkers and learners. Use boards to collect, organize, and present anything. Use sandboxes for whiteboarding, lessons, and activities. Over 40 million people every month actively use Padlet around the world. Here are some of the ways they use it: -Collaborate on files with clients -Store instructional videos -Share marketing assets -Manage real-estate listings on a map -Create interactive lessons -Design collaborative worksheets -Make slideshows -Build meeting agendas -Solicit feedback -Brainstorm ideas -And more Dostoevsky would have loved Padlet. **Average Rating:** 4.9/5.0 **Total Reviews:** 336 **How Do G2 Users Rate Padlet?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Content Authoring:** 9.1/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 9.0/10 (Category avg: 8.3/10) - **API / Integrations:** 8.1/10 (Category avg: 8.3/10) **Who Is the Company Behind Padlet?** - **Seller:** [Padlet](https://www.g2.com/sellers/padlet) - **Year Founded:** 2012 - **HQ Location:** San Francisco, US - **Twitter:** @padlet (73,244 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/padlet/ (80 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Teacher - **Top Industries:** Education Management, Primary/Secondary Education - **Company Size:** 49% Small-Business, 43% Mid-Market #### What Are Padlet's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Easy Sharing (5 reviews) - Engagement (5 reviews) - Interactivity (5 reviews) - Real-Time Collaboration (5 reviews) **Cons:** - Access Limitations (8 reviews) - Missing Features (5 reviews) - Lack of Features (4 reviews) - Limited Features (4 reviews) - Expensive (3 reviews) ### What Do G2 Reviewers Say About Padlet? *AI-generated summary from verified user reviews* **Pros:** - Users find Padlet to be **incredibly user-friendly** , making it easy for everyone to create and organize content. - Users love Padlet for its **easy sharing** and collaboration features, enhancing their productivity and resource management. - Users value the **engaging interactions** Padlet fosters, enhancing comfort and collaboration in learning environments. - Users love the **interactivity** of Padlet, enabling real-time collaboration and engagement in shared spaces. - Users value the **real-time collaboration** of Padlet, enhancing discussions and resource sharing among students and educators. **Cons:** - Users express frustration with the **access limitations** of Padlet, feeling restricted by the maximum number of free Padlets. - Users find the **limited Padlet accessibility** in the free version challenging for managing multiple classes effectively. - Users find the **limited features** of the free Padlet account restrictive, hindering teaching effectiveness and creativity. - Users find the **limited features** of Padlet's free version restrictive, hindering their ability to manage multiple classes effectively. - Users find Padlet to be **expensive** , limiting their ability to fully utilize its features without payment. #### What Are Recent G2 Reviews of Padlet? **"[The one and only…Padlet!](https://www.g2.com/survey_responses/padlet-review-8652385)"** **Rating:** 5.0/5.0 stars *— Isha S.* [Read full review](https://www.g2.com/survey_responses/padlet-review-8652385) --- **"[Collaboration assignments using Padlet](https://www.g2.com/survey_responses/padlet-review-5055530)"** **Rating:** 4.5/5.0 stars *— Anna P.* [Read full review](https://www.g2.com/survey_responses/padlet-review-5055530) --- #### What Are G2 Users Discussing About Padlet? - [How do you use a padlet backpack?](https://www.g2.com/discussions/how-do-you-use-a-padlet-backpack) - 1 comment - [What is the difference between padlet and padlet backpack?](https://www.g2.com/discussions/what-is-the-difference-between-padlet-and-padlet-backpack) - 1 comment - [What are the main features of padlet?](https://www.g2.com/discussions/what-are-the-main-features-of-padlet) - 1 comment - [What is padlet briefcase?](https://www.g2.com/discussions/what-is-padlet-briefcase) - 1 comment ### 18. [Directus](https://www.g2.com/products/directus/reviews) Directus is the collaborative backend for modern applications and AI. Directus sits beside any new or existing SQL database, providing a unified API and visual Studio that transforms your live data into a shared workspace where developers, business teams, and AI agents can build, manage, and act on data together. Engineers get everything they need out of the box: a self-documenting REST and GraphQL API, event hooks for custom logic, granular access control, data workflows, and more. But Directus doesn't stop at the developer layer. The capabilities available through code are equally accessible through an intuitive no-code Studio, giving non-technical users the autonomy to manage content, build drag-and-drop dashboards, handle digital assets, and work on end-to-end internationalization. No tickets, no bottlenecks, no waiting on engineering. This is the foundation that eliminates silos. Developers move fast without sacrificing governance. Business teams operate independently without breaking things. And AI agents participate as first-class citizens: assigned roles, field-level permissions, and collection-level access through the same policy layer that governs every other user on the platform. None of this requires a database migration or introduces vendor lock-in. Directus introspects your schema at runtime, generating a dynamic API and Studio based on your existing architecture. You keep full ownership of your database, full portability across all major SQL vendors, and the ability to write pure SQL. Trusted by global leaders like AT&T, Tripadvisor, Adobe, and Mercedes-Benz, Directus is built for teams that need to move fast and stay secure, whether you're scaling a content-rich application or deploying a global AI initiative. **Average Rating:** 4.9/5.0 **Total Reviews:** 52 **How Do G2 Users Rate Directus?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Content Authoring:** 8.8/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 9.2/10 (Category avg: 8.3/10) - **API / Integrations:** 9.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Directus?** - **Seller:** [Directus](https://www.g2.com/sellers/directus) - **Year Founded:** 2011 - **HQ Location:** Brooklyn, NY - **Twitter:** @directus (52,354 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ranger-studio-llc (3 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Computer Software, Program Development - **Company Size:** 52% Small-Business, 31% Mid-Market #### What Are Directus's Pros and Cons? **Pros:** - Flexibility (7 reviews) - API Integration (6 reviews) - Integrations (6 reviews) - Customer Support (5 reviews) - Platform Flexibility (5 reviews) **Cons:** - Developer Challenges (3 reviews) - Learning Difficulty (2 reviews) - UI Problems (2 reviews) - API Issues (1 reviews) - Compatibility Issues (1 reviews) ### What Do G2 Reviewers Say About Directus? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **flexibility** of Directus, enabling tailored solutions that adapt to unique project needs effortlessly. - Users commend the **API integration capabilities** of Directus, enhancing development efficiency and enabling seamless external interactions. - Users highly value the **seamless integrations** of Directus, enhancing development speed and interaction with external systems. - Users praise **Directus' exceptional customer support** , noting the team's helpfulness and strong engagement throughout their projects. - Users appreciate the **platform flexibility** of Directus, enjoying its adaptability for various projects and deployment scenarios. **Cons:** - Users often face **developer challenges** due to complex JSON outputs and breaking changes from evolving features. - Users find **learning Directus can be challenging** , particularly with complex APIs and nested data handling issues. - Users report **UI problems** with Directus, citing a clunky content editor and difficulties navigating relationships and editing. - Users note that **API issues** can complicate usage, particularly with complex filters and nested data handling. - Users experience **compatibility issues** due to frequent updates, necessitating extensive refactoring to align with new changes. #### What Are Recent G2 Reviews of Directus? **"[Directus Brings Flexible, Scalable Modeling for Complex Business Logic](https://www.g2.com/survey_responses/directus-review-12388249)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/directus-review-12388249) --- **"[Works Great with LLMs, Backed by a Great Team](https://www.g2.com/survey_responses/directus-review-13070571)"** **Rating:** 4.5/5.0 stars *— Yariv E.* [Read full review](https://www.g2.com/survey_responses/directus-review-13070571) --- #### What Are G2 Users Discussing About Directus? - [What does Directus do?](https://www.g2.com/discussions/what-does-directus-do) - [What are the features of Directus?](https://www.g2.com/discussions/what-are-the-features-of-directus) - [Is Directus open-source?](https://www.g2.com/discussions/is-directus-open-source) - 1 comment - [What is Directus used for?](https://www.g2.com/discussions/what-is-directus-used-for) - 1 comment ### 19. [Kentico](https://www.g2.com/products/kentico/reviews) One platform, endless possibilities. Kentico is a content management system and commerce platform, with built-in digital marketing and AI capabilities that help deliver personalized customer experiences through websites, microsites, emails, and other digital channels. It consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals faster. Reduce the complexity of your marketing technologies and take control of your content across your websites, microsites, emails, and other digital channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 329 **How Do G2 Users Rate Kentico?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10) - **Content Authoring:** 8.7/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10) - **API / Integrations:** 8.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Kentico?** - **Seller:** [Kentico](https://www.g2.com/sellers/kentico-2026-07-08) - **Company Website:** https://www.kentico.com/ - **Year Founded:** 2004 - **HQ Location:** Brno - **Twitter:** @Kentico (12,397 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/373060/ (211 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Software Developer - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 41% Mid-Market, 33% Small-Business #### What Are Kentico's Pros and Cons? **Pros:** - Content Management (18 reviews) - Ease of Use (16 reviews) - Features (10 reviews) - Customizability (7 reviews) - Ease of Creation (7 reviews) **Cons:** - Expensive (6 reviews) - Learning Curve (4 reviews) - Limited Customization (3 reviews) - Limited Features (3 reviews) - Complex Customization (2 reviews) ### What Do G2 Reviewers Say About Kentico? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **simplicity and ease of use** in Kentico's content management system, enhancing engagement effortlessly. - Users admire the **ease of use** of Kentico, notably its intuitive WYSIWYG editor for seamless content management. - Users value the **robust features** of Kentico, enhancing content management and team collaboration for optimal web success. - Users love the **extensive customizability** of Kentico, tailoring it perfectly to meet diverse business requirements. - Users praise the **ease of creation** with Kentico's intuitive WYSIWYG editor, enhancing content management and audience engagement. **Cons:** - Users find Kentico **expensive** , which poses a challenge for small businesses and newcomers to the platform. - Users find the **steep learning curve** of Kentico challenging, requiring time and effort to master the interface. - Users find **limited customization** options in Kentico can lead to costly paid consultations, complicating their development experience. - Users express frustration with **limited features** in Kentico, particularly regarding domain assignments and migration challenges. - Users find the **complex customizations** in Kentico to be a significant drawback, requiring more development effort than expected. #### What Are Recent G2 Reviews of Kentico? **"[flexible, CMS with strong support for marketing autonomy and multi-channel content delivery](https://www.g2.com/survey_responses/kentico-review-11421870)"** **Rating:** 4.5/5.0 stars *— hari S.* [Read full review](https://www.g2.com/survey_responses/kentico-review-11421870) --- **"[All-in-One Flexibility with a Learning Curve](https://www.g2.com/survey_responses/kentico-review-12673121)"** **Rating:** 4.5/5.0 stars *— Ashish K.* [Read full review](https://www.g2.com/survey_responses/kentico-review-12673121) --- #### What Are G2 Users Discussing About Kentico? - [Who uses Kentico?](https://www.g2.com/discussions/kentico-who-uses-kentico) - 2 comments - [What does Kentico do?](https://www.g2.com/discussions/what-does-kentico-do) - [Is kentico free?](https://www.g2.com/discussions/is-kentico-free) - 1 comment - [Is kentico a good CMS?](https://www.g2.com/discussions/is-kentico-a-good-cms) - 1 comment ### 20. [CloudCannon](https://www.g2.com/products/cloudcannon/reviews) The visual CMS that gives content teams full autonomy on your developer-approved tech stack. With CloudCannon, your marketing team can build pages visually with your on-brand custom components, share and review changes on a fully functioning preview site and publish changes with a push of a button. CloudCannon gives your team an exceptional website editing interface with a robust a flexible developer experience. Support for static site generators – Jekyll, Hugo, 11ty, Next.js, Nuxt.js, Gatsby, SvelteKit, and Astro. **Average Rating:** 4.8/5.0 **Total Reviews:** 45 **How Do G2 Users Rate CloudCannon?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Content Authoring:** 9.0/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 9.4/10 (Category avg: 8.3/10) - **API / Integrations:** 9.3/10 (Category avg: 8.3/10) **Who Is the Company Behind CloudCannon?** - **Seller:** [CloudCannon](https://www.g2.com/sellers/cloudcannon) - **Year Founded:** 2013 - **HQ Location:** Dunedin, Otago - **Twitter:** @CloudCannon (1,423 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/cloud-cannon/ (23 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 80% Small-Business, 11% Enterprise #### What Are Recent G2 Reviews of CloudCannon? **"[Creating and managing websites made easy!](https://www.g2.com/survey_responses/cloudcannon-review-8612364)"** **Rating:** 5.0/5.0 stars *— Morgane D.* [Read full review](https://www.g2.com/survey_responses/cloudcannon-review-8612364) --- **"[A complete CMS for your SSG](https://www.g2.com/survey_responses/cloudcannon-review-8902923)"** **Rating:** 5.0/5.0 stars *— Michael P.* [Read full review](https://www.g2.com/survey_responses/cloudcannon-review-8902923) --- #### What Are G2 Users Discussing About CloudCannon? - [What is CloudCannon used for?](https://www.g2.com/discussions/what-is-cloudcannon-used-for) ### 21. [Ontraport](https://www.g2.com/products/ontraport/reviews) Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Ontraport is built for operations, marketing, and sales teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core features and capabilities: • CRM and contact management — a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines • Marketing automation — multi-channel automation across email and SMS, with behavioral triggers, lead routing, and attribution reporting • Payments and ecommerce — order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center • Dynamic CMS — no-code tools for building websites, landing pages, membership sites, online courses, and customer portals • Shared inbox — centralized customer communications across channels for support and sales teams • AI Assistant — runs inside automations with access to unified customer data to segment contacts, personalize messaging, and route communications automatically • Reporting and analytics — campaign performance tracking, revenue attribution, and contact-level activity history Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries. **Average Rating:** 4.5/5.0 **Total Reviews:** 215 **How Do G2 Users Rate Ontraport?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Ontraport?** - **Seller:** [Ontraport](https://www.g2.com/sellers/ontraport) - **Company Website:** https://ontraport.com - **Year Founded:** 2006 - **HQ Location:** Covina, CA - **Twitter:** @Ontraport (12,056 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2597064/ (97 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Professional Training & Coaching, Marketing and Advertising - **Company Size:** 92% Small-Business, 5% Mid-Market #### What Are Ontraport's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Helpful (8 reviews) - Customer Management (5 reviews) - Ease of Use (5 reviews) - Automation Focus (4 reviews) **Cons:** - Learning Curve (6 reviews) - Not Intuitive (4 reviews) - Poor Customer Support (3 reviews) - Billing Issues (2 reviews) - Contact Management (2 reviews) ### What Do G2 Reviewers Say About Ontraport? *AI-generated summary from verified user reviews* **Pros:** - Users value the **amazing customer support** from Ontraport, highlighting its responsiveness and helpfulness in resolving issues quickly. - Users rave about Ontraport's **amazing customer support** , consistently highlighting their knowledgeable and responsive agents. - Users appreciate the **exceptional customer support** of Ontraport, highlighting responsive agents and prompt assistance throughout their experience. - Users find Ontraport to be **easy to use** , appreciating its intuitive design and efficient support for quick setups. - Users value the **automation capabilities** of Ontraport, streamlining email marketing and client interactions effectively. **Cons:** - Users find the **steep learning curve** challenging, especially with triggers and grouping contacts, despite good support. - Users find the **interface not intuitive** , leading to a steep learning curve and reliance on customer support. - Users express frustration over **poor customer support** and inflexible refund policies, especially in challenging situations. - Users express frustration with Ontraport's **rigid no refund policy** , leading to dissatisfaction over unexpected billing practices. - Users find **managing triggers and group contacts confusing** , which complicates the overall user experience with Ontraport. #### What Are Recent G2 Reviews of Ontraport? **"[Ontraport’s Robust CRM Automation with the API Flexibility I Needed](https://www.g2.com/survey_responses/ontraport-review-13086970)"** **Rating:** 5.0/5.0 stars *— Etienne C.* [Read full review](https://www.g2.com/survey_responses/ontraport-review-13086970) --- **"[Integrated Solution with Stellar Customer Support](https://www.g2.com/survey_responses/ontraport-review-13086638)"** **Rating:** 4.0/5.0 stars *— Christina M.* [Read full review](https://www.g2.com/survey_responses/ontraport-review-13086638) --- #### What Are G2 Users Discussing About Ontraport? - [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) - 2 comments - [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) - 2 comments - [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) - 2 comments - [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) - 1 comment ### 22. [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai.  **Average Rating:** 4.3/5.0 **Total Reviews:** 174 **How Do G2 Users Rate Kontent.ai?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Content Authoring:** 9.0/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.4/10 (Category avg: 8.3/10) - **API / Integrations:** 8.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Kontent.ai?** - **Seller:** [Kontent.ai](https://www.g2.com/sellers/kontent-ai-002cd013-3ff3-42c4-af22-40e7fe42fb3c) - **Company Website:** https://kontent.ai/ - **Year Founded:** 2015 - **HQ Location:** Brno - **Twitter:** @Kontent_ai (3,887 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/kontentai/ (133 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 42% Mid-Market, 37% Small-Business #### What Are Kontent.ai's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Content Management (9 reviews) - Customer Support (8 reviews) - Easy Integrations (7 reviews) - Intuitive (7 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) - CMS Limitations (3 reviews) - Steep Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Kontent.ai? *AI-generated summary from verified user reviews* **Pros:** - Users find Kontent.ai incredibly **easy to use** , appreciating its smooth integration and effective organization of content. - Users value the **ease of use and flexibility** of Kontent.ai, enabling efficient content management and organization. - Users appreciate the **helpful and responsive customer support** of Kontent.ai, enhancing their overall experience. - Users love the **easy integrations** of Kontent.ai, enhancing website connectivity and organization for better content management. - Users find the **user-friendly interface** of Kontent.ai enhances their content management experience significantly. **Cons:** - Users find the **learning curve steep** , as adapting to Kontent.ai's powerful features takes time and effort. - Users note the **limited features** of Kontent.ai, as it lacks essential tools like e-commerce and advanced formatting options. - Users find the **missing features** in Kontent.ai limit its functionality, particularly for e-commerce and digital asset management. - Users note significant **CMS limitations** in Kontent.ai, especially regarding integration of essential tools and multi-language functionality. - Users experience a **steep learning curve** with Kontent.ai, especially for new employees navigating the complex system. #### What Are Recent G2 Reviews of Kontent.ai? **"[Kontent.ai’s Clean, Intuitive UI Makes Content Creation Seamless](https://www.g2.com/survey_responses/kontent-ai-review-12597805)"** **Rating:** 4.5/5.0 stars *— Kelli D.* [Read full review](https://www.g2.com/survey_responses/kontent-ai-review-12597805) --- **"[Efficient Content Management with Stellar Support](https://www.g2.com/survey_responses/kontent-ai-review-12594570)"** **Rating:** 5.0/5.0 stars *— Soujanya B.* [Read full review](https://www.g2.com/survey_responses/kontent-ai-review-12594570) --- #### What Are G2 Users Discussing About Kontent.ai? - [Who uses Kentico?](https://www.g2.com/discussions/who-uses-kentico) - [How much does kentico cost?](https://www.g2.com/discussions/how-much-does-kentico-cost) - [Is kentico open source?](https://www.g2.com/discussions/is-kentico-open-source) - 1 comment - [What is kontent?](https://www.g2.com/discussions/what-is-kontent) ### 23. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 761 **How Do G2 Users Rate Bloomreach?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Content Authoring:** 8.2/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.0/10 (Category avg: 8.3/10) - **API / Integrations:** 8.4/10 (Category avg: 8.3/10) **Who Is the Company Behind Bloomreach?** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### What Are Bloomreach's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Features (182 reviews) - Helpful (148 reviews) - Customer Support (147 reviews) - Intuitive (116 reviews) **Cons:** - Learning Curve (145 reviews) - Limited Features (103 reviews) - Missing Features (95 reviews) - Learning Difficulty (87 reviews) - Difficult Learning (75 reviews) ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users find Bloomreach's interface to be **intuitively easy to use** , simplifying marketing and personalization efforts significantly. - Users value the **powerful and user-friendly features** of Bloomreach, making it easy to utilize for various needs. - Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing customer engagement and marketing effectiveness. - Users commend the **exceptional customer support** from Bloomreach, highlighting rapid response times and helpful professionalism. - Users value the **intuitive interface** of Bloomreach, enabling easy creation of effective marketing and personalization strategies. **Cons:** - Users find the **learning curve steep** due to complexity and lengthy change requests, hindering their experience. - Users find **limited features** in Bloomreach restrictive, particularly for advanced campaign setup and email design options. - Users note **missing features** like limited searchable fields and inadequate SQL support, hindering their experience with Bloomreach. - Users face a **steep learning curve** with Bloomreach, finding the platform complex and not very intuitive for newcomers. - Users find the **difficult learning curve** of Bloomreach challenging, requiring significant time and effort to master the platform. #### What Are Recent G2 Reviews of Bloomreach? **"[Intuitive and Robust Tool for Marketing Automation](https://www.g2.com/survey_responses/bloomreach-review-9247103)"** **Rating:** 5.0/5.0 stars *— James R.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-9247103) --- **"[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)"** **Rating:** 4.0/5.0 stars *— megan l.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 24. [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) Jahia is a digital platform combining a hybrid CMS and DXP, built for organizations that manage complex content environments and require strong control over their data, architecture, and digital operations. A hybrid CMS for editorial flexibility and distribution agility: Jahia CMS supports both traditional and headless approaches. Content teams work through rich editorial interfaces, while developers distribute content via APIs to any front-end experience, including websites, mobile applications, portals, and third-party systems. This architecture is particularly suited to multi-site, multi-brand, and portal deployments where content governance and distribution speed are equally critical. A DXP with native CDP capabilities: On the experience side, Jahia collects, unifies, and activates customer data through built-in CDP capabilities, enabling real-time personalization without requiring a separate CDP. Organizations retain ownership of their customer data within a controlled environment, without adding unnecessary data silos. AI-assisted productivity: Built-in AI features, including automatic translation, writing assistance, and automated content classification, reduce manual effort and accelerate time to market for both editorial and technical teams, helping business users move faster while developers stay focused on high-value work. Open architecture, built for complex ecosystems: Jahia is built on a modular, API-first architecture that integrates with existing systems such as CRM, analytics, DAM, and e-commerce platforms. It deploys in the cloud or on-premises, giving organizations control over their infrastructure, security posture, and compliance requirements without locking teams into a rigid technology stack. Designed for collaboration: Jahia bridges the gap between business and technical teams. Granular roles, permissions, and workflows give each team the autonomy they need without creating governance gaps. Content editors, marketers, and developers work in the same environment, with clear boundaries and shared visibility. Trusted by NASA, Marriott Vacations Worldwide, Ben & Jerry’s, and the European Parliament, Jahia is designed for teams that treat data control, architectural flexibility, and digital experience performance not as options, but as requirements. **Average Rating:** 4.4/5.0 **Total Reviews:** 597 **How Do G2 Users Rate Jahia DXP?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Content Authoring:** 8.3/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10) - **API / Integrations:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Jahia DXP?** - **Seller:** [Jahia](https://www.g2.com/sellers/jahia) - **Company Website:** https://www.jahia.com - **Year Founded:** 2002 - **HQ Location:** Geneva, CH - **Twitter:** @jahia (5,723 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/103891/ (69 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Owner, Business Analyst - **Top Industries:** Insurance, Information Technology and Services - **Company Size:** 33% Enterprise, 33% Small-Business #### What Are Jahia DXP's Pros and Cons? **Pros:** - Ease of Use (130 reviews) - Content Management (107 reviews) - Flexibility (95 reviews) - Integrations (94 reviews) - Intuitive (94 reviews) **Cons:** - Learning Curve (129 reviews) - Steep Learning Curve (71 reviews) - Difficult Learning (61 reviews) - Complexity (59 reviews) - Technical Expertise Required (54 reviews) ### What Do G2 Reviewers Say About Jahia DXP? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Jahia DXP, finding it intuitive and enjoyable for digital experience management. - Users value the **flexible and modular architecture** of Jahia DXP, enhancing content management across multiple channels seamlessly. - Users appreciate the **flexibility** of Jahia DXP, enabling both easy content management and extensive customization options for developers. - Users value the **integration-friendly design** of Jahia DXP, enabling seamless connections with existing systems for better collaboration. - Users value the **intuitive interface** of Jahia DXP, enhancing their digital experience management and collaboration efforts. **Cons:** - Users find the **learning curve steep** with Jahia DXP, as the interface can be confusing and complex. - Users face a **steep learning curve** with Jahia DXP, requiring significant technical expertise for advanced features and customization. - Users find the **difficult learning** curve of Jahia DXP challenging, particularly for those lacking technical expertise. - Users often find Jahia DXP's **complexity** leads to a steep learning curve, hindering new user experience and maintenance. - Users find the **technical expertise required** for Jahia DXP challenging, leading to a steep learning curve for new users. #### What Are Recent G2 Reviews of Jahia DXP? **"[Impressive Flexibility and Scalability](https://www.g2.com/survey_responses/jahia-dxp-review-12186392)"** **Rating:** 5.0/5.0 stars *— Anhao M.* [Read full review](https://www.g2.com/survey_responses/jahia-dxp-review-12186392) --- **"[Indispensable for Successful Customer Management](https://www.g2.com/survey_responses/jahia-dxp-review-12136476)"** **Rating:** 4.5/5.0 stars *— Lucas M.* [Read full review](https://www.g2.com/survey_responses/jahia-dxp-review-12136476) --- #### What Are G2 Users Discussing About Jahia DXP? - [What are the benefits and challenges of using Jahia DXP for digital experience management?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-jahia-dxp-for-digital-experience-management) ### 25. [Strapi](https://www.g2.com/products/strapi/reviews) Strapi is the leading open-source headless CMS: 100% JavaScript, extensible, and fully customizable. Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel be it websites, mobile apps, or connected devices. Loved by developers and supported by a global community of members and partners, Strapi brings together an ecosystem of 150 000+ enthusiasts, 700+ contributors, and innovative companies like IBM, NASA, Walmart, eBay, Rakuten, Toyota. **Average Rating:** 4.5/5.0 **Total Reviews:** 201 **How Do G2 Users Rate Strapi?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10) - **Content Authoring:** 8.7/10 (Category avg: 8.6/10) - **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10) - **API / Integrations:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Strapi?** - **Seller:** [Strapi](https://www.g2.com/sellers/strapi) - **Year Founded:** 2016 - **HQ Location:** San Francisco, California, United States - **Twitter:** @strapijs (21,701 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11251903/ (84 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Student - **Top Industries:** Non-Profit Organization Management, Computer Software - **Company Size:** 78% Small-Business, 16% Mid-Market #### What Are Strapi's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Flexibility (10 reviews) - APIs (9 reviews) - Content Management (9 reviews) - API Integration (8 reviews) **Cons:** - Developer Challenges (5 reviews) - Learning Curve (5 reviews) - Poor Documentation (5 reviews) - Plugin Issues (4 reviews) - Upgrade Issues (4 reviews) ### What Do G2 Reviewers Say About Strapi? *AI-generated summary from verified user reviews* **Pros:** - Users commend Strapi for its **ease of use** , simplifying content management and enhancing workflow efficiency. - Users appreciate the **flexibility** of Strapi, enabling easy content management and seamless integration with various tools and platforms. - Users value Strapi's **flexible API-first approach** , enabling tailored content management and streamlined collaboration across teams. - Users appreciate the **flexibility and ease of use** in Strapi, making content management accessible for all team members. - Users appreciate Strapi's **API integration** , enabling flexible content management and enhancing collaboration across teams. **Cons:** - Users face **developer challenges** with Strapi, including complex configurations and cumbersome deployment processes that hinder efficiency. - Users often face a **challenging learning curve** with Strapi due to complex configurations and inconsistent documentation. - Users find that **poor documentation** makes configuring Strapi challenging, often leading to frustrating searches for answers. - Users face **plugin compatibility issues** with Strapi, leading to workflow slowdowns and more complicated configurations. - Users often face **upgrade issues** with Strapi, leading to breaking changes and a complicated migration process. #### What Are Recent G2 Reviews of Strapi? **"[Flexible, User-Friendly CMS with Full Control](https://www.g2.com/survey_responses/strapi-review-12163935)"** **Rating:** 5.0/5.0 stars *— Nestor B.* [Read full review](https://www.g2.com/survey_responses/strapi-review-12163935) --- **"[Flexible, User-Friendly Strapi That Streamlines Headless Content Management](https://www.g2.com/survey_responses/strapi-review-12637181)"** **Rating:** 4.5/5.0 stars *— Abelino J.* [Read full review](https://www.g2.com/survey_responses/strapi-review-12637181) --- #### What Are G2 Users Discussing About Strapi? - [What is Strapi used for?](https://www.g2.com/discussions/what-is-strapi-used-for) - 1 comment ## What Is Web Content Management Software? [Content Management Systems](https://www.g2.com/categories/content-management) ## What Software Categories Are Similar to Web Content Management Software? - [Headless CMS Software](https://www.g2.com/categories/headless-cms) - [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) - [WebOps Platforms](https://www.g2.com/categories/webops-platforms) --- ## How Do You Choose the Right Web Content Management Software? ### What You Should Know About Web Content Management Software ### What is Web Content Management Software? Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more. The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure. In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision. Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic. Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release. A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog. ### Why Use Web Content Management Software? Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place. Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions. WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns. Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience. Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits. Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media. Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site. A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders. WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels. ### Who Uses Web Content Management Software? Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use. These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow. ### Web Content Management Software Features Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems. **Content Authoring –** Drafting and publishing content is intuitive and non-technical. **Rich Text Editor –** Formatting content is straightforward and painless. **Versioning –** Keep track of incrementally changing versions of the same content. [**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page. [**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors. [**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order. **Asset Management –** System allows the storage and management of rich media files. **Internal Search –** Able to search your content based on keyword, metadata, tags, etc. **Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored. #### Additional Web Content Management Software Features Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some. [**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs. [**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable. [**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence. [**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs. [**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users. [**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO. **Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content. **User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc. [**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages. **Dashboard and Reports –** Access pre-built and custom reports and dashboards. **Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications. [**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence. ### Potential Issues with Web Content Management Software The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions. ### Software and Services Related to Web Content Management Software [**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication. [**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content. [**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.