# Best Visitor Identification Software - Page 2

## How Many Visitor Identification Software Products Does G2 Track?

**Total Products under this Category:** 166

### Category Stats (Aug 2026)

- **Average Rating:** 4.43/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Intentsify (+0.39%) - Among all products in this category, Intentsify recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Visitor Identification Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 59,200+ Authentic Reviews
- 166+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Visitor Identification Software
 ![G2 Grid® for Visitor Identification Software plotting products by satisfaction and market presence](https://www.g2.com/categories/visitor-identification/grids.png?focus%5B%5D=2831&focus%5B%5D=6227&focus%5B%5D=577&focus%5B%5D=55370&focus%5B%5D=4228&focus%5B%5D=19185&focus%5B%5D=4054&focus%5B%5D=65266)

Highlighted products: Lead Forensics, HubSpot Sales Hub, GTM Workspace - Powered by ZoomInfo, 6sense Sales Intelligence, 6sense Revenue Marketing, Snitcher, Constant Contact Advanced Automation, and Customers.ai.

Underlying data: [Grid® JSON](https://www.g2.com/categories/visitor-identification/grids.json?focus%5B%5D=lead-forensics&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-sales&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=snitcher&focus%5B%5D=constant-contact-advanced-automation&focus%5B%5D=customers-ai)

**Sponsored**

### GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=494&secure%5Bchosen_at%5D=2026-08-01T21%3A15%3A48Z&secure%5Bdisplayable_resource_id%5D=494&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=494&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=577&secure%5Bresource_id%5D=494&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvisitor-identification%3Fpage%3D2%26pix%3D736lbh&secure%5Btoken%5D=d9c45b487e27d691839e5247c7c0502ba00408c0ab25396c89dc67995e50cae5&secure%5Burl%5D=https%3A%2F%2Fwww.zoominfo.com%2Foffers%2Fvisitor-identification%3Fcamp_id%3D7017y00001w3aoFAAQ%26utm_source%3DG2%26utm_medium%3DG2clicks%26utm_campaign%3DWorkspace_VisitorIdentification_NB-All_G2_NA_US%26utm_content%3DFT%26offer%3Dfree_trial&secure%5Burl_type%5D=custom_url)

### [Zoho SalesIQ](https://www.g2.com/products/zoho-salesiq/reviews)

Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them, and support your customers in real time. Loaded with all the features a customer expects and a lot more, including live visitor tracking, live chat translate, live chat, automated chat triggers, lead scoring, audio call, screen share, profanity management, chat preview, codeless bot, answer bot, chat routing, internal chat, agent mobile app, SDK for iOS and Android, and integrations with popular IM channels like Whatsapp, Instagram, FB Messenger, and Telegram. All of this in a single platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 237

#### How Do G2 Users Rate Zoho SalesIQ?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Zoho SalesIQ?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** CEO, Director
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Zoho SalesIQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zoho SalesIQ, facilitating seamless real-time engagement and efficient customer interactions.
- Users appreciate the **responsive real-time engagement** of Zoho SalesIQ, enabling effective visitor tracking and automated customer interactions.
- Users love the **real-time engagement features** of Zoho SalesIQ, enhancing interactions and boosting conversions effortlessly.
- Users appreciate the **seamless integrations** of Zoho SalesIQ, enhancing customer support and business efficiency effortlessly.
- Users praise the **superb customer support** of Zoho SalesIQ, finding it responsive and extremely helpful in managing interactions.

##### Cons

- Users experience **excessive notifications** , including delays and duplicates, which can disrupt the overall user experience on Zoho SalesIQ.
- Users find the **learning curve steep** with Zoho SalesIQ due to extensive customization and multiple integrations.
- Users find **customization limited** in Zoho SalesIQ, feeling overwhelmed by initial setup and execution complexities.
- Users experience **notification issues** with delays and double alerts on the Android app, impacting overall usability.
- Users find the interface of Zoho SalesIQ **not intuitive** , making initial setup and customization feel overwhelming and complex.

#### What Are Recent G2 Reviews of Zoho SalesIQ?

**["Zobot Makes Customization and Lead Qualification Effortless"](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837)**

**Rating:** 5.0/5.0 stars

_— MANISH K._

[Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837)

**["Real-Time Visitor Tracking and CRM Integration On-the-Go"](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763)**

**Rating:** 4.5/5.0 stars

_— Nayeem M._

[Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763)

### [Apollo.io](https://www.g2.com/products/apollo-io/reviews)

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

**Average Rating:** 4.7/5.0

**Total Reviews:** 9,363

#### How Do G2 Users Rate Apollo.io?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Apollo.io?

- **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io)
- **Company Website:** www.apollo.io
- **Year Founded:** 2015
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd66144fa663d2dd3c2508a803817bd944c2b55318e4c7961b7f099adc28bac4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapollo-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Business Development Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 67% Small, 29% Medium

#### What Do G2 Reviewers Say About Apollo.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow.
- Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting.
- Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support.
- Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency.
- Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity.

##### Cons

- Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan.
- Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information.
- Users find the **learning curve steep** and the UI clunky, making effective navigation challenging.
- Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans.
- Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts.

#### What Are Recent G2 Reviews of Apollo.io?

**["Sales Development Representative"](https://www.g2.com/survey_responses/apollo-io-review-8798250)**

**Rating:** 5.0/5.0 stars

_— Aravind D._

[Read full review](https://www.g2.com/survey_responses/apollo-io-review-8798250)

**["Apollo.io Supercharges Prospecting with Powerful Data, Sequencing, and CRM Integration"](https://www.g2.com/survey_responses/apollo-io-review-13134727)**

**Rating:** 5.0/5.0 stars

_— Sanskar M._

[Read full review](https://www.g2.com/survey_responses/apollo-io-review-13134727)

#### What Are G2 Users Discussing About Apollo.io?

- [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes
- [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes
- [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote
- [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 11 comments, 6 upvotes
- [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote

### [Factors.AI](https://www.g2.com/products/factors-ai/reviews)

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 209

#### How Do G2 Users Rate Factors.AI?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.9/10)
- **Ease of Admin:** 8.9/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Factors.AI?

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** www.factors.ai
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 36% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience.
- Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly.
- Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly.
- Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use.
- Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights.

##### Cons

- Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness.
- Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features.
- Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively.
- Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform.
- Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors.

#### What Are Recent G2 Reviews of Factors.AI?

**["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481)

**["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163)

#### What Are G2 Users Discussing About Factors.AI?

- [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment

### [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews)

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

**Average Rating:** 4.3/5.0

**Total Reviews:** 144

#### How Do G2 Users Rate Foundry Intent?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Foundry Intent?

- **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b)
- **Year Founded:** 1964
- **HQ Location:** Needham Heights, Massachusetts, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7866e7f982d77f7487b56678ea7d43f71902918426802fbe47ad186349d98343&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffoundryidg%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,391 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small, 40% Medium

#### What Are Recent G2 Reviews of Foundry Intent?

**["I had very much enjoyed Foundry Intent"](https://www.g2.com/survey_responses/foundry-intent-review-10055537)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10055537)

**["Easy to Use"](https://www.g2.com/survey_responses/foundry-intent-review-10034688)**

**Rating:** 4.0/5.0 stars

_— Verified User in Human Resources_

[Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10034688)

#### What Are G2 Users Discussing About Foundry Intent?

- [How do you use Kickfire?](https://www.g2.com/discussions/how-do-you-use-kickfire)
- [What is Leadspace?](https://www.g2.com/discussions/leadsift-what-is-leadspace)
- [What is the use of Kickfire?](https://www.g2.com/discussions/what-is-the-use-of-kickfire)
- [How do you use a Slintel?](https://www.g2.com/discussions/how-do-you-use-a-slintel)
- [What is SalesIntel?](https://www.g2.com/discussions/what-is-salesintel)

### [Instantly](https://www.g2.com/products/instantly/reviews)

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

**Average Rating:** 4.8/5.0

**Total Reviews:** 4,125

#### How Do G2 Users Rate Instantly?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)
- **Ease of Admin:** 9.4/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Instantly?

- **Seller:** [Instantly](https://www.g2.com/sellers/instantly)
- **Company Website:** instantly.ai
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9261b7de97da67cdddd09b77b3180a53a5872b60d62348d7d263c5071a446b6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finstantlyapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
275 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 93% Small, 5% Medium

#### What Do G2 Reviewers Say About Instantly?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Instantly, with simple setup and excellent support enhancing their experience.
- Users value the **easy scalability and personalized outreach** that Instantly provides, simplifying campaign management and optimization.
- Users commend **responsive customer support** from Instantly that simplifies setup and provides quick solutions for a seamless experience.
- Users appreciate the **time-saving capabilities** of Instantly, allowing for effortless task management and efficient email campaigns.
- Users praise the **Easy Setup** of Instantly, highlighting its straightforward mailbox configuration that streamlines email marketing tasks.

##### Cons

- Users find the pricing structure to be **expensive** , especially with essential features locked behind higher-tier plans.
- Users note the lack of **HR-specific features** , making candidate management and reporting cumbersome without additional tools.
- Users report issues with **email management** , including campaign failures, bounced emails, and missing attachments causing frustration.
- Users face **email issues** like campaign failures, integration challenges, and frustrating management of inbox features in Instantly.
- Users face a challenging **learning curve** with Instantly, complicating campaign setup and navigation compared to other services.

#### What Are Recent G2 Reviews of Instantly?

**["Perfect Balance: Easy Beginner-Friendly Setup, and Warmup That Allows Campaigns To Go Live Fast"](https://www.g2.com/survey_responses/instantly-review-12964227)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/instantly-review-12964227)

**["Instantly showed me that cold email is not just about writing better emails"](https://www.g2.com/survey_responses/instantly-review-13109041)**

**Rating:** 5.0/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/survey_responses/instantly-review-13109041)

#### What Are G2 Users Discussing About Instantly?

- [What is Instantly used for?](https://www.g2.com/discussions/what-is-instantly-used-for) - 9 comments, 2 upvotes

### [Leadinfo](https://www.g2.com/products/leadinfo/reviews)

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

**Average Rating:** 4.3/5.0

**Total Reviews:** 808

#### How Do G2 Users Rate Leadinfo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Ease of Admin:** 9.1/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Leadinfo?

- **Seller:** [Leadinfo](https://www.g2.com/sellers/leadinfo)
- **Company Website:** www.leadinfo.com
- **Year Founded:** 2017
- **HQ Location:** Capelle aan den IJssel, South Holland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3bde7a3caa8ce3c3af2b3ad251279024d98fa7989c30c21a8cd20406c5c3de7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18068538%2F&secure%5Burl_type%5D=linkedin_company_website)  
113 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 77% Small, 20% Medium

#### What Do G2 Reviewers Say About Leadinfo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Leadinfo, highlighting its simple setup and clear dashboards for insights.
- Users find that Leadinfo provides valuable **lead generation insights** that simplify follow-ups and improve targeting efforts.
- Users value the **clear dashboards and accurate lead tracking** of Leadinfo, enhancing targeted marketing efforts.
- Users appreciate the **visibility into website traffic** provided by Leadinfo, enhancing insights for sales and marketing efforts.
- Users value the **insightful visitor analytics** of Leadinfo, helping them understand engagement and improve outreach effectively.

##### Cons

- Users experience a **lack of detailed information** , finding it challenging to identify key visitors in their niche.
- Users express frustration with **filtering issues** , as junk prospects complicate follow-ups and tracking becomes confusing.
- Users note the **lead quality issues** with Leadinfo, citing low-quality leads and limited individual-level data.
- Users find Leadinfo **too expensive** , especially with low-quality leads and rapid list depletion from irrelevant visitors.
- Users struggle with **poor filtering** , finding it difficult to navigate and manage leads effectively.

#### What Are Recent G2 Reviews of Leadinfo?

**["Leadinfo Makes Identifying Website Visitors and Converting Them Into Leads Effortless"](https://www.g2.com/survey_responses/leadinfo-review-12662039)**

**Rating:** 4.5/5.0 stars

_— Rafael A._

[Read full review](https://www.g2.com/survey_responses/leadinfo-review-12662039)

**["Boosts Lead Tracking with Impressive Features"](https://www.g2.com/survey_responses/leadinfo-review-12472573)**

**Rating:** 5.0/5.0 stars

_— Justin P._

[Read full review](https://www.g2.com/survey_responses/leadinfo-review-12472573)

#### What Are G2 Users Discussing About Leadinfo?

- [What is Leadinfo used for?](https://www.g2.com/discussions/what-is-leadinfo-used-for)
- [What is Visitor Queue used for?](https://www.g2.com/discussions/what-is-visitor-queue-used-for)

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 653

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.9/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 27% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [Leadfeeder](https://www.g2.com/products/leadfeeder-leadfeeder/reviews)

Leadfeeder is a B2B website visitor identification and lead generation platform that reveals which companies are visiting a website and turns anonymous web traffic into actionable sales and marketing intelligence. It helps B2B marketing, sales, and revenue operations teams see which companies are visiting their site, even when those visitors never fill in a form, so they can follow up while interest is high. Leadfeeder identifies the companies behind anonymous website visitors by matching web traffic to an IP-to-company database of 60M+ companies and 400M+ verified contacts. It shows which organizations visited, the pages they viewed, and the behavior that signals buying intent. Companies can be prioritized by fit and intent, filtered against your Ideal Customer Profile (ICP), enriched with company and contact data, and routed into CRM, marketing, and advertising tools. Getting started is self-serve. Users add a lightweight JavaScript snippet to their website, directly or through Google Tag Manager, and see their first identified companies within minutes. A free plan with limited features is available, alongside a 14-day trial that unlocks all features to experiment with, no credit card required and no commitment. Recent additions to the platform include Leadfeeder AI, Workflows, ICP Insights, and an MCP Server. Leadfeeder AI summarizes visitor activity, scores companies against your ICP, finds contacts, and alerts on buying signals. Workflows is no-code automation that routes leads, enriches records, updates the CRM, and triggers Slack or webhook alerts. ICP Insights shows how much of your web visitor traffic matches defined ICP segments and which sources bring the best-fit companies. The MCP Server (in beta) connects Leadfeeder data to AI assistants such as Claude and ChatGPT so teams can query web visitor and account data in plain language. Beyond the free plan and trial, Leadfeeder offers paid plans and a custom enterprise tier. It collects and processes data under EU data-protection standards and is GDPR compliant, and integrates with tools including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Slack, Microsoft Teams, Google Ads, and Zapier.

**Average Rating:** 4.3/5.0

**Total Reviews:** 833

#### How Do G2 Users Rate Leadfeeder?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **Ease of Admin:** 8.8/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Leadfeeder?

- **Seller:** [Leadfeeder](https://www.g2.com/sellers/leadfeeder-eb964900-2358-4cc4-b45a-d3cf2a77a413)
- **Company Website:** www.leadfeeder.com
- **Year Founded:** 2011
- **HQ Location:** Karlsruhe, Deutschland
- **Twitter:** @Leadfeeder  
3,959 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a9fd7b8b2db35d53e6ac0df818a61a48d2e596b772f370abcf009993a765fef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadfeeder%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 73% Small, 24% Medium

#### What Do G2 Reviewers Say About Leadfeeder?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Leadfeeder for its **effective lead generation** capabilities, providing deep insights into website visitor behavior.
- Users find **Dealfront's ease of use** exceptional, allowing for quick setups and efficient campaign preparation.
- Users value the **actionable insights** from Leadfeeder, which enhance lead identification and engagement for sales and marketing.
- Users find the **seamless integration** with HubSpot and Google Tag Manager enhances usability and efficiency greatly.
- Users value the **ease of finding contact information** with Leadfeeder, enhancing their prospecting and outreach efforts.

##### Cons

- Users report **inaccurate data** from Leadfeeder, citing issues with completeness and duplicate company entries.
- Users find the service **expensive** , especially following unexpected price increases and limited value for smaller companies.
- Users criticize the **inaccurate data** from Leadfeeder, experiencing issues like duplicates and missing essential contact information.
- Users find the **incorrect information** in Leadfeeder frustrating, leading to data inaccuracies and duplicate entries.
- Users face **integration issues** with Leadfeeder, leading to manual processes and difficulties connecting with other tools.

#### What Are Recent G2 Reviews of Leadfeeder?

**["Essential Tool for APAC Lead Insight"](https://www.g2.com/survey_responses/leadfeeder-review-12450316)**

**Rating:** 4.0/5.0 stars

_— Wiszynski B._

[Read full review](https://www.g2.com/survey_responses/leadfeeder-review-12450316)

**["Disappointing Renewal Experience, but Strong Leadership Response"](https://www.g2.com/survey_responses/leadfeeder-review-13074115)**

**Rating:** 4.0/5.0 stars

_— Eric S._

[Read full review](https://www.g2.com/survey_responses/leadfeeder-review-13074115)

#### What Are G2 Users Discussing About Leadfeeder?

- [What is Echobot used for?](https://www.g2.com/discussions/what-is-echobot-used-for)
- [How do I track my website leads?](https://www.g2.com/discussions/how-do-i-track-my-website-leads) - 2 comments
- [What is lead generation software?](https://www.g2.com/discussions/leadfeeder-what-is-lead-generation-software) - 1 comment
- [How do you use Leadfeeder?](https://www.g2.com/discussions/how-do-you-use-leadfeeder) - 2 comments

### [LeadLander](https://www.g2.com/products/leadlander/reviews)

Convert website visits into actionable sales leads. Used across dozens of industries and four continents, LeadLander empowers sales and business development teams with the information they need to send targeted messages to pre-qualified leads. LeadLander provides a wealth of information about every visitor to your website. A traditional web analytics system only offers a generalized overview of the traffic visiting your site. LeadLander goes beyond traditional methods, providing specific details about each site visitor — the information most valuable to a sales person and marketing team. LeadLander is the perfect tool for sales people and marketers who want: New leads (even those who do not complete a registration form) Alerts when prospects return to their website Pipeline accuracy Validation of their cold calls and meetings Tie inbound lead flow to marketing campaigns Deliver dynamic website content based on visitor history

**Average Rating:** 4.2/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate LeadLander?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind LeadLander?

- **Seller:** [LeadLander](https://www.g2.com/sellers/leadlander-e035aad7-4246-4ed4-992e-530205acf3c8)
- **Year Founded:** 2006
- **HQ Location:** Corta Madera, CA
- **Twitter:** @LeadLander  
236 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83cb6280edaf8525e8d02b87603a70458ea6ec26fe8519f6f7e7c528d7b71d9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F249958%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Medium, 41% Small

#### What Do G2 Reviewers Say About LeadLander?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **contact information feature** of LeadLander, enhancing lead generation and team engagement with daily reports.
- Users appreciate the **great customer service** of LeadLander, enhancing their overall experience with prompt support.
- Users appreciate the **daily reports on website visitors** from LeadLander, boosting excitement for potential leads.
- Users appreciate the **daily reporting and contact search** features of LeadLander, enhancing lead generation excitement and opportunities.
- Users find LeadLander's **intuitive layout** easy to navigate, enhancing their prospecting and lead management efficiency.

##### Cons

- Users often face **integration difficulties** with LeadLander, particularly when connecting to Hubspot seamlessly.
- Users find the **limited contact search options** in LeadLander frustrating, as it hampers effective outreach efforts.
- Users find the **search limitations** of LeadLander frustrating, as they cannot filter contacts by position directly.

#### What Are Recent G2 Reviews of LeadLander?

**["Transforms Anonymous Traffic into Real Opportunities"](https://www.g2.com/survey_responses/leadlander-review-12584242)**

**Rating:** 5.0/5.0 stars

_— Garrett L._

[Read full review](https://www.g2.com/survey_responses/leadlander-review-12584242)

**["Leadlander Delivers Trusted, Daily Value with Intuitive B2B Visitor Identification"](https://www.g2.com/survey_responses/leadlander-review-12613317)**

**Rating:** 5.0/5.0 stars

_— Randy G._

[Read full review](https://www.g2.com/survey_responses/leadlander-review-12613317)

#### What Are G2 Users Discussing About LeadLander?

- [What is LeadLander used for?](https://www.g2.com/discussions/what-is-leadlander-used-for)

### [SalesIntel](https://www.g2.com/products/salesintel/reviews)

SalesIntel is the pipeline generation platform for GTM teams. We help sales and marketing teams find accounts that match their ideal customer profile, surface the buying signals that show who's in-market, and use AI agents to automate manual prospecting work. That gives teams more time to focus on what humans do best: building relationships with prospects. Everything runs on a foundation of human-verified B2B data. Rather than guessing which accounts to prioritize, teams get verified contacts, deep company and technographic detail, and real-time buying signals, so every account and contact is enriched with the context needed to engage at the right moment. With that data and signal foundation in place, AI agents take on repetitive GTM tasks such as account prioritization, research, and enrichment. They filter for accounts that match a team's ICP, then surface the right leads for the right rep, cadence, or CRM record, reducing the time spent searching for information. SalesIntel's core capabilities include: Data Management: human-verified contact and company data that keeps CRM records accurate and current. ICP Modeling: tools to define, refine, and enrich an ideal customer profile so teams know exactly who to target. Inbound Lead Management: enrichment the moment a lead converts, so context flows directly into existing workflows. Outbound Prioritization: named account prioritization synced with Salesforce and HubSpot, paired with a no-code workflow builder for building signal-triggered plays. GTM Execution: tools that turn account and signal intelligence into targeted advertising and outreach. Together, these capabilities give sales and marketing teams a shared view of the same data, the same signals, and the same accounts, helping them build pipeline with less manual work and more informed context throughout the buying journey.

**Average Rating:** 4.3/5.0

**Total Reviews:** 531

#### How Do G2 Users Rate SalesIntel?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.9/10)
- **Ease of Admin:** 8.9/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind SalesIntel?

- **Seller:** [SalesIntel](https://www.g2.com/sellers/salesintel)
- **Company Website:** salesintel.io
- **Year Founded:** 2018
- **HQ Location:** Tysons, VA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=825a49e4125095dc4bd2a8d11c785262e0a86f21164593186992dc52647ea138&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesintel-io&secure%5Burl_type%5D=linkedin_company_website)  
136 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 51% Medium, 38% Small

#### What Do G2 Reviewers Say About SalesIntel?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of SalesIntel, enhancing efficiency and streamlining workflows for quick contact access.
- Users praise the **ease of use** of SalesIntel, which streamlines acquiring contact information efficiently and effectively.
- Users commend the **data accuracy** of SalesIntel, significantly improving prospecting and reducing time spent on bad leads.
- Users highlight the **effective lead generation** capabilities of SalesIntel, enhancing prospecting and outreach efforts significantly.
- Users value the **accuracy of data** provided by SalesIntel, enhancing their ability to extract relevant company and contact information.

##### Cons

- Users report **inaccurate data** from SalesIntel, complicating searches and reducing the effectiveness of their research requests.
- Users highlight the **outdated data** issue in SalesIntel, wishing for more frequent information updates.
- Users find the **contact information outdated** on SalesIntel, slowing down their prospecting and causing frustration.
- Users find the **outdated information** and interface of SalesIntel less useful compared to competitors like ZoomInfo.
- Users report **inaccurate information** in outputs, leading to inefficiencies and difficulties in finding the right contacts.

#### What Are Recent G2 Reviews of SalesIntel?

**["SalesIntel is Crucial for Boosting Sales"](https://www.g2.com/survey_responses/salesintel-review-8307642)**

**Rating:** 4.0/5.0 stars

_— Kyle H._

[Read full review](https://www.g2.com/survey_responses/salesintel-review-8307642)

**["Delivers Sufficient Market Penetration to Capture Accurate Contact Data"](https://www.g2.com/survey_responses/salesintel-review-12970921)**

**Rating:** 5.0/5.0 stars

_— Courtney G._

[Read full review](https://www.g2.com/survey_responses/salesintel-review-12970921)

#### What Are G2 Users Discussing About SalesIntel?

- [What is SalesIntel used for?](https://www.g2.com/discussions/what-is-salesintel-used-for)

### [Visual Visitor Sales Intelligence](https://www.g2.com/products/visual-visitor-sales-intelligence/reviews)

Empowering Agencies with Scalable Sales Intelligence Visual Visitor partners with marketing and sales agencies to deliver powerful, affordable, and easy-to-use sales intelligence solutions that drive measurable growth for their clients. Built with agencies in mind, our platform helps streamline prospecting, boost engagement, and enhance lead generation — all under your brand through our white-label capabilities. Platform Highlights for Agencies + Person-Level Advertising Deliver hyper-targeted campaigns directly to verified decision-makers. This feature empowers agencies to personalize outreach and improve ROI by connecting ads with real people—not just anonymous traffic. + Anonymous Website Visitor Identification Reveal the companies and people visiting client websites—even when they don’t submit a form. Transform hidden traffic into qualified leads ready for follow-up. + 900+ Million B2B Contacts Access a robust, accurate database to reduce prospecting time by up to 80% and connect clients faster with their ideal customers. Why Agencies Choose Visual Visitor + Accelerate Client Success Empower your clients to be first to engage—36% of sales go to the first vendor to make contact. + Uncover Hidden Leads Turn anonymous website visitors into actionable opportunities and uncover previously invisible prospects. + Strengthen Campaign Insights Gain visibility into buyer journeys, monitor behavioral signals, and adjust strategies in real time for better results. + White Label Ready Integrate Visual Visitor seamlessly into your agency’s offerings. Deliver world-class intelligence under your own brand to drive recurring revenue and client retention. With offices in Jacksonville, FL, and Atlanta, GA, and trusted by over 3,000 businesses and white-label resellers, Visual Visitor is the sales enablement partner agencies rely on to help clients grow faster and smarter.

**Average Rating:** 4.8/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate Visual Visitor Sales Intelligence?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.9/10)
- **Ease of Admin:** 9.4/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Visual Visitor Sales Intelligence?

- **Seller:** [VisualVisitor](https://www.g2.com/sellers/visualvisitor)
- **Company Website:** www.visualvisitor.com
- **Year Founded:** 2009
- **HQ Location:** Alpharetta, Georgia
- **Twitter:** @Visual\_Visitor  
183 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=533e039c09cd4f8fe2d2db174623e5a406b1ed7d567b5fad8fc76e20ef523be8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1668496%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 74% Medium, 19% Small

#### What Do G2 Reviewers Say About Visual Visitor Sales Intelligence?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **extensive contact database** of Visual Visitor, facilitating easy access to promising leads.
- Users appreciate the **unreal level of visitor detail** provided by Visual Visitor, enhancing their tracking experience significantly.
- Users love the **detailed visitor insights** of Visual Visitor, finding it a significant upgrade from previous tools.
- Users value the **lead generation capabilities** of Visual Visitor, enabling them to uncover new sales opportunities effectively.
- Users value the **data accuracy** of Visual Visitor, enabling detailed visitor tracking and efficient lead generation.

##### Cons

- Users experience a **steep learning curve** , taking time to fully grasp all features and functionality.
- Users experience a **steep learning curve** , often taking weeks to fully grasp all the platform's features.
- Users are frustrated by the **inaccurate location data** as it only identifies American visitors, limiting effectiveness.
- Users note that **lead quality** is limited, primarily identifying American visitors, impacting broader outreach efforts.
- Users report a **learning difficulty** requiring substantial time to master all features of Visual Visitor Sales Intelligence.

#### What Are Recent G2 Reviews of Visual Visitor Sales Intelligence?

**["Reliable Tool for Quality Lead Generation"](https://www.g2.com/survey_responses/visual-visitor-sales-intelligence-review-10741795)**

**Rating:** 5.0/5.0 stars

_— Gillian F._

[Read full review](https://www.g2.com/survey_responses/visual-visitor-sales-intelligence-review-10741795)

**["Boosts Sales with Accurate Insights and Seamless CRM Integration"](https://www.g2.com/survey_responses/visual-visitor-sales-intelligence-review-11943815)**

**Rating:** 4.5/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/visual-visitor-sales-intelligence-review-11943815)

#### What Are G2 Users Discussing About Visual Visitor Sales Intelligence?

- [What is Visual Visitor Sales Intelligence used for?](https://www.g2.com/discussions/what-is-visual-visitor-sales-intelligence-used-for)

### [Warmly](https://www.g2.com/products/warmly-warmly/reviews)

Warmly is an AI-native revenue platform built for B2B companies. Headquartered in San Francisco, Warmly deploys two AI agents that run your entire go-to-market motion - the TAM Agent for outbound and the Inbound Agent for website conversion. Together, they identify, engage, and convert buyers into pipeline around the clock, with no reliance on manual headcount. Most revenue teams are stuck in the same loop. SDRs spend hours researching accounts, building lists, and sending outreach that rarely lands at the right moment. Meanwhile, the website - the highest-intent channel in the entire funnel - quietly loses buyers every single day. Visitors show up, look around, and leave without ever talking to a human. By the time a rep follows up, the window is closed. In a world where 78% of buyers choose the vendor that responds first, speed and precision are everything. Meet Warmly's two AI agents. They work your inbound and outbound motions simultaneously, 24/7, without burning headcount. The TAM Agent handles outbound. It maps your entire addressable market, scores accounts by ICP fit and real-time buying intent, and automatically identifies the right contacts within each buying committee. From there, it orchestrates coordinated campaigns across email, LinkedIn, and ads - reaching the right person, at the right time, with the right message, across the right channel. As signals shift, the TAM Agent reprioritizes in real time, always focusing on the accounts most likely to convert. The Inbound Agent works your website. It identifies every visitor at the person level - not just the company - and instantly understands where they are in the buying journey. High-intent visitors are greeted with AI-powered chat, live demos, personalized offers, and one-click meeting booking. Hot leads get routed to the right rep the moment they arrive. Anyone who leaves without converting gets re-engaged through automated follow-up and LinkedIn ad retargeting. Your website stops leaking pipeline. Both agents run on the Warmly Context Graph - a unified data layer combining 250+ signals, 400 million B2B contacts, and first, second, and third-party intent data into a complete picture of every account and contact. Every interaction feeds back into the system, so the agents get smarter over time. Companies like TrustArc, TigerGraph, Kadence, and Innerspace have replaced costly SDR services with Warmly's AI agents - cutting CAC by 50%, and eliminating $20,000 to $40,000 a month in outsourced SDR costs.

**Average Rating:** 4.5/5.0

**Total Reviews:** 242

#### How Do G2 Users Rate Warmly?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Warmly?

- **Seller:** [Warmly](https://www.g2.com/sellers/warmly)
- **Company Website:** warmly.ai
- **Year Founded:** 2020
- **HQ Location:** San Francisco, CA
- **Twitter:** @warmlyai  
526 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d2ce82fc364a1bf6e883bda5d67750c6ddd19d6b0582851a6929cf526fb149e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwarmly-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
111 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 77% Small, 21% Medium

#### What Do G2 Reviewers Say About Warmly?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **lead generation capabilities** of Warmly, enhancing engagement with real-time insights and support.
- Users find Warmly's **intuitive interface and support** incredibly helpful for effective account-based marketing strategies.
- Users find Warmly's **ease of use** impressive, particularly appreciating the simple setup and clear dashboard layout.
- Users appreciate the **seamless integration with Slack** , enabling quick actions based on real-time website visitor insights.
- Users find the **easy setup** of Warmly quick and straightforward, enabling immediate results from day one.

##### Cons

- Users report **data inaccuracy** , with failures in correctly identifying visitors, leading to frustrations and lack of trust.
- Users find Warmly **expensive** , especially for small businesses, deterring them from upgrading from the free plan.
- Users report **inaccuracy** in visitor identification, struggling with misleading data and inconsistent recognition of known contacts.
- Users report **inaccurate data** with Warmly, citing mismatched identifications and a lack of reliable visitor tracking.
- Users find **limited integrations** with Warmly problematic, leading to increased credits used on internal website visits.

#### What Are Recent G2 Reviews of Warmly?

**["A flashlight on anonymous traffic and an orchestra for our GTM motion"](https://www.g2.com/survey_responses/warmly-review-12669719)**

**Rating:** 4.5/5.0 stars

_— Paul B._

[Read full review](https://www.g2.com/survey_responses/warmly-review-12669719)

**["Powerful Engagement with Dedicated Support"](https://www.g2.com/survey_responses/warmly-review-12674160)**

**Rating:** 4.0/5.0 stars

_— Udit K._

[Read full review](https://www.g2.com/survey_responses/warmly-review-12674160)

### [Identity Matrix](https://www.g2.com/products/identity-matrix/reviews)

Identity Matrix is the world's first and only Person-Level GTM platform. Using AI, the platform identifies 70% of anonymous web visitors, gives you unparalleled person-level web insights, and builds next-generation ABM campaigns. Join GTM leaders across the globe with our ABM 2.0 technology that helps you see a 3-5X ROI on your GTM efforts.

**Average Rating:** 5.0/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate Identity Matrix?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.9/10 (Category avg: 8.9/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Identity Matrix?

- **Seller:** [Identity Matrix](https://www.g2.com/sellers/identity-matrix)
- **Year Founded:** 2023
- **HQ Location:** Novi, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1537c524714f29f81da615f6932bb2e8e1985b4a57e18abdd2c9a34766f37581&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fidentity-matrix%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 77% Small, 23% Medium

#### What Do G2 Reviewers Say About Identity Matrix?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **easy integrations** offered by Identity Matrix, enhancing visibility and boosting marketing effectiveness.
- Users appreciate the **impressive accuracy** of Identity Matrix in transforming anonymous traffic into detailed visitor profiles.
- Users commend the **seamless integrations** of Identity Matrix, enhancing visibility and actionable insights from visitor data.
- Users value the **excellent customer support** of Identity Matrix, ensuring timely assistance and seamless integration.
- Users find Identity Matrix to be **easy to use** , facilitating quick integration and transforming expenses into profit.

##### Cons

- While users face **bug issues** , quick fixes and strong data accuracy mitigate these concerns effectively.
- Users note **contact issues** with Identity Matrix, acknowledging that imperfections are common in contact information reliability.
- Users note the **incomplete email capture** as a significant downside of using Identity Matrix.
- Users initially noted a **lack of integration** , but recent updates show improvements in this area.
- Users note that **lead quality issues** arise from incorrect work emails, though scoring adjustments may help mitigate this.

#### What Are Recent G2 Reviews of Identity Matrix?

**["A Tool That Makes Marketing & Sales Much Easier and More Effective"](https://www.g2.com/survey_responses/identity-matrix-review-10824944)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/identity-matrix-review-10824944)

**["Hands Down The Best Website Visitor Identification Tool On The Market (By A Longshot)"](https://www.g2.com/survey_responses/identity-matrix-review-10691740)**

**Rating:** 5.0/5.0 stars

_— Zach W._

[Read full review](https://www.g2.com/survey_responses/identity-matrix-review-10691740)

### [Act-On](https://www.g2.com/products/act-on/reviews)

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.9/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Act-On?

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features.
- Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours.
- Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews.
- Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity.
- Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly.

##### Cons

- Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities.
- Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation.
- Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
- Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues.
- Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience.

#### What Are Recent G2 Reviews of Act-On?

**["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/survey_responses/act-on-review-17560)

**["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/survey_responses/act-on-review-13175213)

### [Freshsales](https://www.g2.com/products/freshsales/reviews)

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,198

#### How Do G2 Users Rate Freshsales?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Ease of Admin:** 8.9/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Freshsales?

- **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks)
- **Year Founded:** 2010
- **HQ Location:** San Mateo, CA
- **Twitter:** @FreshworksInc  
19,020 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f531480627d021846a1bab97814f28776888079b40b7e07b52045e7d1e35c99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreshworks-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,505 employees on LinkedIn®
- **Ownership:** NASDAQ: FRSH

#### Who Uses This Product?

- **Who Uses This:** CEO, Business Development Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Freshsales?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Freshsales, finding it user-friendly and intuitive for managing tasks.
- Users love the **user-friendly interface and extensive features** of Freshsales, enhancing their overall experience and efficiency.
- Users find Freshsales to be a **helpful CRM tool** that effectively tracks business development leads and deals.
- Users appreciate the **responsive customer support** of Freshsales, enhancing their experience with seamless onboarding and guidance.
- Users appreciate the **intuitive design** of Freshsales, finding it easy to learn and navigate across devices.

##### Cons

- Users find **missing features** in Freshsales, leading to frustration with reporting, automation, and configuration inconsistencies.
- Users find Freshsales to have **limited features** that hinder workflow management and overall user experience, prompting consideration of alternatives.
- Users find **configuration complexities** and limited reporting capabilities in Freshsales, impacting their overall CRM experience.
- Users find the **learning curve steep** , particularly with reporting and automated workflows in Freshsales.
- Users find the **limited customization** options frustrating, particularly with reporting and adding custom fields.

#### What Are Recent G2 Reviews of Freshsales?

**["Logistics-Friendly CRM Lacks Mature Industry Interoperability"](https://www.g2.com/survey_responses/freshsales-review-12858179)**

**Rating:** 4.5/5.0 stars

_— Vehz H._

[Read full review](https://www.g2.com/survey_responses/freshsales-review-12858179)

**["A Practical CRM for Managing Leads and Customer Interactions"](https://www.g2.com/survey_responses/freshsales-review-12946886)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/freshsales-review-12946886)

#### What Are G2 Users Discussing About Freshsales?

- [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote
- [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments
- [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) - 1 comment
- [What are the major types of CRM?](https://www.g2.com/discussions/what-are-the-major-types-of-crm) - 1 upvote
- [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment

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Similar Categories

- [Lead Capture](/categories/lead-capture)
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- [Lead Mining](/categories/lead-mining)
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- [Other Lead Generation](/categories/other-lead-generation)

[Browse Visitor Identification Themes](/categories/visitor-identification/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Visitor Identification software is used by companies to profile the people who visit their websites, with the final goal of converting them into customers. Most website design and management solutions only offer statistics like the number of visitors, and number of visits, but no detailed information on the profile of website visitors. Visitor Identification software provides salespeople with the missing information from website visitors necessary to convert them into a lead. Marketers can also use Visitor Identification software to better target visitors with content.

To effectively use this type of software, salespeople and marketers need to work with web development teams to integrate visitor identification solutions into the company website. The information gathered by Visitor Identification software is used by sales and marketing departments and therefore needs to be transferred to CRM solutions as well.

To qualify as a Visitor Identification software, a solution must:

- Collect visitor information, like company and contact information, which can be managed using lists
- Include metrics such as the frequency of the visits, time spent on the website, as well as specific pages that have been visited 
- Create customer profiles and criteria to filter visitors that are more likely to be interested in buying
- Alert and notify salespeople when new opportunities are available
- Integrate with sales and marketing solutions such as CRM, sales effectiveness, and lead generation software (lead capture, lead scoring, and lead intelligence)

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