# Best Visitor Identification Software - Page 11

## How Many Visitor Identification Software Products Does G2 Track?

**Total Products under this Category:** 166

### Category Stats (Aug 2026)

- **Average Rating:** 4.43/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Intentsify (+0.39%) - Among all products in this category, Intentsify recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Visitor Identification Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 59,200+ Authentic Reviews
- 166+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Visitor Identification Software
 ![G2 Grid® for Visitor Identification Software plotting products by satisfaction and market presence](https://www.g2.com/categories/visitor-identification/grids.png?focus%5B%5D=2831&focus%5B%5D=6227&focus%5B%5D=577&focus%5B%5D=55370&focus%5B%5D=4228&focus%5B%5D=19185&focus%5B%5D=4054&focus%5B%5D=65266)

Highlighted products: Lead Forensics, HubSpot Sales Hub, GTM Workspace - Powered by ZoomInfo, 6sense Sales Intelligence, 6sense Revenue Marketing, Snitcher, Constant Contact Advanced Automation, and Customers.ai.

Underlying data: [Grid® JSON](https://www.g2.com/categories/visitor-identification/grids.json?focus%5B%5D=lead-forensics&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-sales&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=snitcher&focus%5B%5D=constant-contact-advanced-automation&focus%5B%5D=customers-ai)

**Sponsored**

### DQE One

DQE One is a real-time data quality platform that validates, standardizes, deduplicates, and enriches customer data, including email addresses, phone numbers, and postal addresses. It helps businesses maintain accurate, complete, and unified customer data across CRM systems, marketing platforms, and operational tools. DQE One solves common data quality challenges such as: - Invalid emails and poor deliverability - Incorrect postal addresses and failed deliveries - Wrong phone numbers and unreachable contacts - Duplicate records and fragmented customer data - Inconsistent data formats across systems It ensures that customer data is clean and usable from the moment it enters your systems. Key capabilities include: - Real-time validation of email, phone, and address data - Data standardization and formatting across systems - Duplicate detection and record merging to create a single customer view - Data enrichment to complete and enhance customer information - Global address validation with country-specific rules - API-first architecture for real-time processing and easy integration DQE One detects duplicate customer records and merges them to create a unified customer view. This improves CRM reliability, reporting accuracy, and overall data consistency. Typical use cases include: - CRM data cleansing and deduplication - E-commerce checkout optimization - Lead capture and contact data validation - Customer data integration across multiple systems - Data governance and data quality initiatives DQE One integrates with platforms such as Salesforce, HubSpot, and other CRM, marketing automation, and e-commerce tools. It can be deployed via API or connectors to ensure data quality across all customer touchpoints. DQE One is designed for companies that want to improve data accuracy, reduce operational inefficiencies, eliminate duplicates, and deliver better customer experiences through reliable data.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=494&secure%5Bchosen_at%5D=2026-08-05T07%3A23%3A03Z&secure%5Bdisplayable_resource_id%5D=74&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1230107&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1230107&secure%5Bresource_id%5D=494&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvisitor-identification%3Fpage%3D11%26pix%3D736lbh&secure%5Btoken%5D=eb431bc0c5480c09409475076b48a0719bb645d8078f4fc8ce6632bd3f8d3c46&secure%5Burl%5D=https%3A%2F%2Fdqe.tech%2Fen%2F%3Futm_campaign%3DDQE_ADS_G2_CLICKS%26utm_source%3DG2%26utm_medium%3DADS&secure%5Burl_type%5D=book_demo)

### [Ubiquity Engage](https://www.g2.com/products/ubiquity-engage/reviews)

Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Ubiquity Engage?

- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Ubiquity Engage?

- **Seller:** [Ubiquity](https://www.g2.com/sellers/ubiquity)
- **Year Founded:** 2000
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Medium

#### What Are Recent G2 Reviews of Ubiquity Engage?

**["UbiquityEngage"](https://www.g2.com/survey_responses/ubiquity-engage-review-1645481)**

**Rating:** 4.0/5.0 stars

_— Jhoneis M._

[Read full review](https://www.g2.com/survey_responses/ubiquity-engage-review-1645481)

#### What Are G2 Users Discussing About Ubiquity Engage?

- [What is Ubiquity Engage used for?](https://www.g2.com/discussions/what-is-ubiquity-engage-used-for)

### [Unghoster.com](https://www.g2.com/products/unghoster-com/reviews)

Unghoster.com is a B2B Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, and retrieves their LinkedIn profile, full name and business email. You can retrieve in real-time the profiles directly through Slack, your favorite CRMs or through 10+ other integrations such as Zapier, webhooks...

#### Who Is the Company Behind Unghoster.com?

- **Seller:** [Unghoster](https://www.g2.com/sellers/unghoster)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f2817eff65ef43449f3af4b1b9b867f6f22eb3bd300271077e0397c3ab313640&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fchristopher-dip-7436921bb&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Unlockedly](https://www.g2.com/products/unlockedly/reviews)

Unlockedly helps businesses identify and activate their anonymous website traffic. While traditional analytics platforms show you how many visitors came to your website, Unlockedly is designed to help you understand who those visitors are and turn more of them into revenue opportunities. Using identity graph technology and consent-based engagement experiences, Unlockedly helps businesses recover value from "ghost traffic"—website visitors who browse, engage, and leave without completing a form. By combining visitor intelligence with compliant email and SMS opt-in campaigns, companies can grow their contact databases and create additional opportunities for follow-up marketing. Unlockedly complements existing marketing tools, CRMs, and high-converting landing page platforms by helping businesses capture more value from the traffic they already have. Instead of relying solely on incremental improvements to landing page conversion rates, organizations can unlock an additional 20% to 40% of previously anonymous website traffic and transform it into permission-based audiences for ongoing nurture campaigns. Marketing teams, agencies, and growth-focused businesses use Unlockedly to improve lead generation performance, increase the return on advertising spend, expand their email and text messaging lists, and uncover hidden revenue opportunities within their existing website traffic. Key capabilities include: • Website visitor identification and identity graph matching • Consent-based email and SMS subscriber acquisition • Anonymous traffic activation and recovery • CRM and marketing workflow integrations • Real-time visitor insights and audience growth tools • Increased ROI from existing website traffic and paid advertising campaigns Unlockedly helps businesses move beyond traditional conversion optimization by turning more of their website visitors into identifiable, marketable audiences—without increasing advertising spend.

#### Who Is the Company Behind Unlockedly?

- **Seller:** [Unlockedly](https://www.g2.com/sellers/unlockedly)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Visiblee](https://www.g2.com/products/visiblee/reviews)

Visiblee identifies anonymous website visitors and provides high quality leads for B2B companies. The Visiblee proprietary technology gathers information about website visitors by identifying IP-addresses, cookies, and metadata via a script installed on the website. Additional relevant business information is gathered in real-time by powerful search engines from external web sources and databases. Taking into account our clients’ specific target market and customer behavior the leads are scored by our machine learning algorithms.Thus the sales pipeline is immediately fed with multiple high quality and scored leads. The additional information gathered really makes a difference and turns anonymous visitors into actionable leads. Each lead is automatically integrated into an email nurturing program, which guarantees the visibility of the customer’s brand and reinforces the ROI.

#### Who Is the Company Behind Visiblee?

- **Seller:** [Visiblee](https://www.g2.com/sellers/visiblee)
- **Year Founded:** 1998
- **HQ Location:** N/A
- **Twitter:** @Visiblee\_  
1,545 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e078f9a6d53beb93bd54a78873c788d545b532bf916dd6b197967de6ba310d32&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmdeal-salesintelligence%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [VISIT Besuchermanagement](https://www.g2.com/products/visit-besuchermanagement/reviews)

Die Besuchermanagement- und Yard-Management-Software VISIT von ASTRUM IT bietet eine umfassende Plattformlösung zur Digitalisierung von Werks- und Logistikprozessen. Sie ermöglicht eine einfache, sichere und transparente Verwaltung von Besuchern, Lieferanten und Fahrzeugen. Durch automatisierte Anmelde- und Freigabeprozesse, digitale Sicherheitsunterweisungen und intelligente Zeitfensterplanung werden Abläufe beschleunigt und Fehlerquellen minimiert. Die Software sorgt für volle Transparenz über alle Bewegungen auf dem Gelände, reduziert Wartezeiten und erhöht die Sicherheit. Damit unterstützt ASTRUM IT Unternehmen bei der effizienten Steuerung ihres Standortmanagements.

#### Who Is the Company Behind VISIT Besuchermanagement?

- **Seller:** [ASTRUM IT](https://www.g2.com/sellers/astrum-it)
- **Year Founded:** 1992
- **HQ Location:** Nordostpark 33 90411 Nürnberg Germany
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee42972362e40fef958e97019ea1650b8af014e15de787c2de1be0f0ba5bfd4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fastrum-it-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
83 employees on LinkedIn®

### [Visit Match](https://www.g2.com/products/visit-match/reviews)

Visit Match is a software that identifies the anonymous B2B website visitors, and turns into sales leads, it allows you to see which companies visit your website and what they looked up.

#### Who Is the Company Behind Visit Match?

- **Seller:** [Visit Match](https://www.g2.com/sellers/visit-match)
- **HQ Location:** Carrollton, TX
- **Twitter:** @VisitMatch  
3 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [VisitorIntel](https://www.g2.com/products/visitorintel/reviews)

VisitorIntel tracks and identifies the businesses that are visiting your website.

#### Who Is the Company Behind VisitorIntel?

- **Seller:** [SalesIntel](https://www.g2.com/sellers/salesintel)
- **Year Founded:** 2018
- **HQ Location:** Tysons, VA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=825a49e4125095dc4bd2a8d11c785262e0a86f21164593186992dc52647ea138&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesintel-io&secure%5Burl_type%5D=linkedin_company_website)  
136 employees on LinkedIn®

### [Visitors Guru](https://www.g2.com/products/oneytrust-visitors-guru/reviews)

Visitors Guru is a website monitoring software that helps transform your website traffic into warm leads through this software that shows who visits your website.

#### Who Is the Company Behind Visitors Guru?

- **Seller:** [Oneytrust](https://www.g2.com/sellers/oneytrust)
- **HQ Location:** Croix, France
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [VMS Singapore](https://www.g2.com/products/vms-singapore/reviews)

VMS Singapore offers an affordable visitor management platform that uses an interactive touchscreen interface.

#### Who Is the Company Behind VMS Singapore?

- **Seller:** [Impanix](https://www.g2.com/sellers/impanix)
- **Year Founded:** 2017
- **HQ Location:** New Delhi, IN
- **Twitter:** @ImpanixUS  
7 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd271ace46e259991d02c26ccd303c611fbaf2db00abe94db83543e69805561&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpanix%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Warm AI](https://www.g2.com/products/warm-ai/reviews)

Most B2B website visitors leave without filling a form. Warm AI shows you who they were: it queries multiple identification providers (RB2B, Snitcher, IPinfo and more) simultaneously and returns the best match per visitor. Person-level data for US/CA traffic, company-level with decision-maker enrichment for EU/UK. Two-minute setup, month-to-month pricing.

#### Who Is the Company Behind Warm AI?

- **Seller:** [Warm AI](https://www.g2.com/sellers/warm-ai)
- **Year Founded:** 2025
- **HQ Location:** Chichester, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f5552b8ed731f534daf4097dcdb99ab00a7bc990161a487cebe84b37d8376d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwarm-ai-uk&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Webhawk](https://www.g2.com/products/webhawk/reviews)

Webhawk.ai transforms anonymous website traffic into qualified leads for SMBs using real-time visitor identification, behavioral tracking, and AI-driven insights empowering businesses to know more about their ideal ICP and connect smarter and faster. How It Works: Webhawk.ai works by capturing valuable information about visitors as they browse your site. This includes names, contact details, and other relevant data, allowing you to build a comprehensive profile of your hottest prospects. Easily integrate Webhawk's script into your website to start capturing visitor data. Gain real-time insights into visitor behavior and preferences. Access detailed profiles of your leads, including their browsing history and contact information. Identify key decision-makers within organizations visiting your site. Personalize your marketing efforts based on the data collected by Webhawk. Engage with leads at the right time with targeted messaging and offers. Increase conversion rates by nurturing leads with relevant content and communication. With Webhawk, you can transform your website into a powerful lead generation tool. Start converting anonymous visitors into hot leads today and watch your business grow.

#### Who Is the Company Behind Webhawk?

- **Seller:** [Webhawk](https://www.g2.com/sellers/webhawk)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aafad174e50b2628a90281cb1e002a068499d3e877caa1c79c7847e39dcd1d04&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebhawkai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Webmetic](https://www.g2.com/products/webmetic/reviews)

Webmetic is a powerful tool that transforms anonymous website traffic into actionable business leads, empowering companies to maximize their marketing and sales potential. By identifying the actual companies behind anonymous visitors, even those accessing your site from home offices, Webmetic uncovers valuable prospects that would otherwise be missed. It employs cutting-edge algorithms to recognize and analyze company data, turning website visits into a goldmine of information. In addition to company identification, Webmetic offers detailed behavioral analysis of your visitors, allowing you to understand their interests and needs before any direct contact is made. This insight helps shape more targeted marketing strategies and enhances your overall business performance. You’ll have access to comprehensive visitor data, including technical usage details, demographic insights, and individual user journeys. Designed with privacy in mind, Webmetic operates cookie-free and ensures full compliance with GDPR, using secure servers based in Germany. Integration is simple, with solutions like the Google Tag Manager Template and support for platforms like Usercentrics, allowing businesses to seamlessly implement the tool on their websites. With Webmetic, you can start identifying, analyzing, and converting your website visitors into business opportunities. The platform is available for a 14-day free trial, providing a hands-on experience of its value before committing. Discover how Webmetic can elevate your lead generation and marketing strategies today.

#### Who Is the Company Behind Webmetic?

- **Seller:** [Webmetic](https://www.g2.com/sellers/webmetic)
- **Year Founded:** 2024
- **HQ Location:** München, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=961efe45d01435626285dcfa27604a63f88aad2505485dbd0f7ad285ecf774c6&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebmetic&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Websitez.com](https://www.g2.com/products/websitez-com/reviews)

Our service identifies website visitors, nurtures prospects, and personalizes customer experiences from visitor to lifelong customer.

#### Who Is the Company Behind Websitez.com?

- **Seller:** [Websitez](https://www.g2.com/sellers/websitez)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1cdb2f63edbbd59c9226faf2549fc7796c9da7a03d9f463137b671497909497&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebsitez-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Weelytics](https://www.g2.com/products/weelytics/reviews)

Weelytics is a platform that track website visitors interactions as clicks and events, navigate, right click on the element need to track and Publish to favorite tool as Google Analytics, Segment.io, KISSmetrics, Mixpanel, Customer.io, Gosquared and more.

#### Who Is the Company Behind Weelytics?

- **Seller:** [Weelytics](https://www.g2.com/sellers/weelytics)
- **HQ Location:** N/A
- **Twitter:** @weelytics  
732 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Welcm](https://www.g2.com/products/welcm/reviews)

Welcm is a visitor management system and virtual reception built for business users.

#### Who Is the Company Behind Welcm?

- **Seller:** [Welcm Limited](https://www.g2.com/sellers/welcm-limited)
- **Year Founded:** 2016
- **HQ Location:** Farnham, GB
- **Twitter:** @WelcmVMS  
22 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ceb328424850085e53d6b0830d95750f0671981f2bfa8d9c31be92cf74dc0b73&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwelcm%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

- [‹ Prev‹ Prev](/categories/visitor-identification? __hsfp=2408972615&__ hssc=171774463.1.1616112000250&__hstc=171774463.eef68bbb7f3a5412b223a4960d1349ef.1616112000247.1616112000248.1616112000249.1&order=g2_score&page=10#product-list)
- [1](/categories/visitor-identification? __hsfp=2408972615&__ hssc=171774463.1.1616112000250&__hstc=171774463.eef68bbb7f3a5412b223a4960d1349ef.1616112000247.1616112000248.1616112000249.1&order=g2_score#product-list)
- [2](/categories/visitor-identification? __hsfp=2408972615&__ hssc=171774463.1.1616112000250&__hstc=171774463.eef68bbb7f3a5412b223a4960d1349ef.1616112000247.1616112000248.1616112000249.1&order=g2_score&page=2#product-list)
- …
- [7](/categories/visitor-identification? __hsfp=2408972615&__ hssc=171774463.1.1616112000250&__hstc=171774463.eef68bbb7f3a5412b223a4960d1349ef.1616112000247.1616112000248.1616112000249.1&order=g2_score&page=7#product-list)
- [8](/categories/visitor-identification? __hsfp=2408972615&__ hssc=171774463.1.1616112000250&__hstc=171774463.eef68bbb7f3a5412b223a4960d1349ef.1616112000247.1616112000248.1616112000249.1&order=g2_score&page=8#product-list)
- [9](/categories/visitor-identification? __hsfp=2408972615&__ hssc=171774463.1.1616112000250&__hstc=171774463.eef68bbb7f3a5412b223a4960d1349ef.1616112000247.1616112000248.1616112000249.1&order=g2_score&page=9#product-list)
- [10](/categories/visitor-identification? __hsfp=2408972615&__ hssc=171774463.1.1616112000250&__hstc=171774463.eef68bbb7f3a5412b223a4960d1349ef.1616112000247.1616112000248.1616112000249.1&order=g2_score&page=10#product-list)
- 11
- [12](/categories/visitor-identification? __hsfp=2408972615&__ hssc=171774463.1.1616112000250&__hstc=171774463.eef68bbb7f3a5412b223a4960d1349ef.1616112000247.1616112000248.1616112000249.1&order=g2_score&page=12#product-list)
- [Next ›Next ›](/categories/visitor-identification? __hsfp=2408972615&__ hssc=171774463.1.1616112000250&__hstc=171774463.eef68bbb7f3a5412b223a4960d1349ef.1616112000247.1616112000248.1616112000249.1&order=g2_score&page=12#product-list)

Spotlight Categories

[Procure to Pay Software](https://www.g2.com/categories/procure-to-pay)

[Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

[Event Management Platforms](https://www.g2.com/categories/event-management-platforms)

[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

[Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance)

Similar Categories

- [Lead Capture](/categories/lead-capture)
- [Lead Intelligence](/categories/lead-intelligence)

- [Lead Mining](/categories/lead-mining)
- [Lead Scoring](/categories/lead-scoring)

- [Other Lead Generation](/categories/other-lead-generation)

[Browse Visitor Identification Themes](/categories/visitor-identification/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Visitor Identification software is used by companies to profile the people who visit their websites, with the final goal of converting them into customers. Most website design and management solutions only offer statistics like the number of visitors, and number of visits, but no detailed information on the profile of website visitors. Visitor Identification software provides salespeople with the missing information from website visitors necessary to convert them into a lead. Marketers can also use Visitor Identification software to better target visitors with content.

To effectively use this type of software, salespeople and marketers need to work with web development teams to integrate visitor identification solutions into the company website. The information gathered by Visitor Identification software is used by sales and marketing departments and therefore needs to be transferred to CRM solutions as well.

To qualify as a Visitor Identification software, a solution must:

- Collect visitor information, like company and contact information, which can be managed using lists
- Include metrics such as the frequency of the visits, time spent on the website, as well as specific pages that have been visited 
- Create customer profiles and criteria to filter visitors that are more likely to be interested in buying
- Alert and notify salespeople when new opportunities are available
- Integrate with sales and marketing solutions such as CRM, sales effectiveness, and lead generation software (lead capture, lead scoring, and lead intelligence)

Show More