# Best Visitor Identification Software - Page 10

## How Many Visitor Identification Software Products Does G2 Track?

**Total Products under this Category:** 166

### Category Stats (Aug 2026)

- **Average Rating:** 4.43/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Intentsify (+0.39%) - Among all products in this category, Intentsify recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Visitor Identification Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 59,200+ Authentic Reviews
- 166+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Visitor Identification Software
 ![G2 Grid® for Visitor Identification Software plotting products by satisfaction and market presence](https://www.g2.com/categories/visitor-identification/grids.png?focus%5B%5D=2831&focus%5B%5D=6227&focus%5B%5D=577&focus%5B%5D=55370&focus%5B%5D=4228&focus%5B%5D=19185&focus%5B%5D=4054&focus%5B%5D=65266)

Highlighted products: Lead Forensics, HubSpot Sales Hub, GTM Workspace - Powered by ZoomInfo, 6sense Sales Intelligence, 6sense Revenue Marketing, Snitcher, Constant Contact Advanced Automation, and Customers.ai.

Underlying data: [Grid® JSON](https://www.g2.com/categories/visitor-identification/grids.json?focus%5B%5D=lead-forensics&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-sales&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=snitcher&focus%5B%5D=constant-contact-advanced-automation&focus%5B%5D=customers-ai)

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=494&secure%5Bchosen_at%5D=2026-08-05T04%3A15%3A48Z&secure%5Bdisplayable_resource_id%5D=494&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=494&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=494&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvisitor-identification%3Fpage%3D10%26pix%3D736lbh&secure%5Btoken%5D=9255f71c3c784895cc1da592267cd9c32b46a519127e8bfe74ef0ef5caddea66&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dvisitoridentification&secure%5Burl_type%5D=custom_url)

### [LogiKlu](https://www.g2.com/products/logiklu/reviews)

LogiKlu is a Sales Intelligence platform that delivers actionable warm leads with detailed product / service insights for each region to the marketing and sales team as per organizational structure and responsibilities. One unique feature is that it not only processes warm leads, it also enables team members to add inputs on target business opportunities easily throughout the Sales Cycle. Thus, it makes best of both worlds - leads from the website and inputs from the Sales Organization interfacing with clients. LogiKlu is simple, nimble, smart and mobile. Use it anywhere, anytime, without any organizational bottlenecks. Key Features and Functionality - - Warm Leads segregated by product, regions and by individual sales personnel - Leads qualified by level of interest and depth of engagement - Customer journey analytics to flag areas of interest of each Company - Configurable alerts for leads on Watch List - Aggregate Lead Trends by Country and Period of Time - Digital Asset Utilization by geography and individual companies - Provision to offer Sales Inputs on Target Opportunities - Traffic Trend Analytics - Mobile Apps

#### Who Is the Company Behind LogiKlu?

- **Seller:** [ZeetaPro](https://www.g2.com/sellers/zeetapro)
- **HQ Location:** Saratoga, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19c2d18e2098868beaec8d5ab91d76a0cc245046ec3882c3e03e5bdc0b7f49de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F298905&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [ManyPlays](https://www.g2.com/products/manyplays/reviews)

Imagine if you could see which decision makers had been on your website, and have their contact details, even if they didn’t fill in any info. With ManyPlays, it’s a reality.

#### Who Is the Company Behind ManyPlays?

- **Seller:** [ManyPlays](https://www.g2.com/sellers/manyplays)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6aa95f3d14473c09d9cfb24ae3a3124743bb8fdf4fdd7b846e43e5d7da7199f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmanyplays&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Mirabel's Marketing Manager](https://www.g2.com/products/mirabel-s-marketing-manager/reviews)

Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel’s CRM platforms—Magazine Manager, Newspaper Manager, and Digital Media Manager—it helps streamline marketing campaigns, grow subscriber databases, and drive advertising revenue with smarter data, automation, and insights. Designed to eliminate silos between marketing, sales, and audience development, Marketing Manager offers a centralized hub to execute, track, and optimize every touchpoint in the customer journey. It’s ideal for media professionals looking to simplify outreach, improve engagement, and consolidate tech stacks. Marketing Automation Meets CRM Efficiency At the heart of Marketing Manager is a powerful email marketing and workflow engine that supports everything from basic email blasts to complex nurture sequences and lead qualification workflows. Segment your lists by over 100 properties—such as behavior, demographics, ad spend, industry, or geography—and personalize outreach for maximum relevance. The Workflows Engine includes 80+ prebuilt automations for sales, billing, marketing, and production. You can also create custom workflow triggers to send alerts, update records, assign reps, or initiate campaigns based on criteria you define. The Sales Sequencing System takes prospecting one step further, automating sales tasks like email sends, meeting scheduling, field updates, and lead stage transitions—perfect for managing outbound campaigns without manual effort. Expanded Audience Development Features Mirabel has recently expanded its audience development capabilities within Marketing Manager to help publishers collect more data, engage users more meaningfully, and convert more leads—all without third-party tools or manual importing. Third-Party Data Collection Integration Import and manage subscriber or ad sales data from external sources directly into the CRM. Custom Surveys & Dynamic Forms Build branded forms using an intuitive form builder. Use conditional logic to tailor questions based on prior responses and embed them on landing pages or in emails. Poll Campaigns Run quick polls in newsletters or campaigns. Display instant results or redirect to targeted landing pages to gather feedback and re-engage users. Popup Landing Pages Launch popups triggered by user behavior on your site to collect emails, drive downloads, or promote offers. Progressive Forms Collect data gradually over time, building robust user profiles without overwhelming visitors. Website Tags & Subtags with AI Assistance Tag website content manually or use Media Mate, Mirabel’s AI assistant, to analyze and auto-tag site content. Tags feed directly into Marketing Manager to drive segmentation, personalization, and content targeting. Campaign Tracking, Web Behavior, and Reporting With integrated website visitor tracking, Marketing Manager identifies anonymous traffic, matches it to CRM records, and appends detailed firmographic data. Use this insight to score leads, personalize outreach, and route contacts to the right teams. Advanced email analytics, A/B testing, and a drag-and-drop Landing Page Builder allow you to measure, optimize, and refine campaign performance in real time. Integration Across the Mirabel Ecosystem Marketing Manager connects seamlessly to ChargeBrite, Mirabel’s subscription and recurring revenue platform, allowing users to manage email campaigns, newsletter audiences, and subscriber lifecycles in one system. This tight integration with your CRM, subscription, and ad sales data eliminates the need for multiple tools and manual processes. From form submissions and site visits to ad clicks and payments, everything updates in real time. Smarter Tools, Simpler Execution Marketing Manager brings enterprise-grade tools to mid-sized publishers at an affordable price point. Whether you’re managing marketing for a regional magazine or running digital campaigns across multiple properties, the platform scales to support your growth. With tools to support automation, segmentation, personalization, subscription growth, and sales prospecting, Marketing Manager gives you complete control over your audience development and campaign execution—all from one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Mirabel's Marketing Manager?

- **Seller:** [Mirabel Technologies](https://www.g2.com/sellers/mirabel-technologies)
- **Year Founded:** 2003
- **HQ Location:** Fort Lauderdale, Florida
- **Twitter:** @MirabelTech  
540 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=542bec7c864d1a8cbbc177664fbf6507a0f947457f062cfb4601357c84104a92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1524858%2F&secure%5Burl_type%5D=linkedin_company_website)  
130 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mirabel's Marketing Manager?

**["Best software with one of the best sppecification"](https://www.g2.com/survey_responses/mirabel-s-marketing-manager-review-5192665)**

**Rating:** 4.5/5.0 stars

_— Firoj k._

[Read full review](https://www.g2.com/survey_responses/mirabel-s-marketing-manager-review-5192665)

#### What Are G2 Users Discussing About Mirabel's Marketing Manager?

- [What is Mirabel's Marketing Manager used for?](https://www.g2.com/discussions/what-is-mirabel-s-marketing-manager-used-for)

### [Online Visitors Management Solution](https://www.g2.com/products/online-visitors-management-solution/reviews)

VisitorsWorld is a custom digital solution for visitors management at corporates, educational institutions, apartments and other organisations.

#### Who Is the Company Behind Online Visitors Management Solution?

- **Seller:** [Prasenjeet Pati](https://www.g2.com/sellers/prasenjeet-pati)
- **HQ Location:** Bhubaneswar, India
- **Twitter:** @visitors\_world
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Open Connect](https://www.g2.com/products/open-connect/reviews)

OpenConnect is an AI-driven platform designed to revolutionize the homebuying experience by enhancing lead engagement and streamlining sales processes for home builders. By integrating seamlessly with existing CRM systems, OpenConnect automates routine tasks, allowing sales teams to focus on closing deals. The platform personalizes buyer interactions through AI, delivering tailored online experiences that resonate with each visitor, thereby increasing engagement and driving prospects further down the sales funnel. Additionally, OpenConnect provides real-time analytics to identify high-intent leads, enabling sales teams to prioritize efforts effectively and improve conversion rates.

#### Who Is the Company Behind Open Connect?

- **Seller:** [Open House.ai](https://www.g2.com/sellers/open-house-ai)
- **Year Founded:** 2018
- **HQ Location:** Calgary, Alberta, Canada
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94f34dbbe8e937b49e0ae98c3260c495057518f08c889f335a222c157c474822&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fopenhouse-ai&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [PassagePoint EDU](https://www.g2.com/products/passagepoint-edu/reviews)

PassagePoint EDU visitor management has been developed for the specific needs of K-12 schools and districts. Now visitors and others are easily signed in and given temporary badges to indicate their presence is authorized.

#### Who Is the Company Behind PassagePoint EDU?

- **Seller:** [STOPware](https://www.g2.com/sellers/stopware)
- **Year Founded:** 1997
- **HQ Location:** Pleasanton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9987dde491a6293df0d023078b885c9e6266d2f8d8fdabdf8c5598fd31029923&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstopware%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [Pipeline](https://www.g2.com/products/pipeline-pipeline/reviews)

Identify anonymous website traffic

#### Who Is the Company Behind Pipeline?

- **Seller:** [Pipeline On](https://www.g2.com/sellers/pipeline-on)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=35980d364bc9f13ee4bc16df4d7ccc0569df70b76be33721d92955a7a7ff610c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpipelineon%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ProspectVision](https://www.g2.com/products/lead-liaison-prospectvision/reviews)

Identify People and Companies on Your Website

#### Who Is the Company Behind ProspectVision?

- **Seller:** [Lead Liaison](https://www.g2.com/sellers/lead-liaison)
- **Year Founded:** 2008
- **HQ Location:** Allen, TX
- **Twitter:** @leadliaison  
677 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b586e89762ceb661eed96a8bd75090adf7a1dd52b40c0b2c61c8b57ad39036fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F573074%2F&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

### [RevMethods](https://www.g2.com/products/revmethods-inc-revmethods/reviews)

RevMethods is a first-party (1P) visitor identification tool that helps companies identify the actual people (not companies) who visit their website. The data and insights enable the GTM teams to re-engage ICP visitors and capture more revenue, and the Marketing team to optimize their spend by reallocating dollars to higher performing campaigns. RevMethods turns website visitors into pipeline and revenue by: 1. Identifying the individuals who visit one's website showing intent 2. Auto-classifying visitors based on one's Ideal Customer Profile (ICP) criteria 3. Auto-validating the business email addresses to authenticate each visitor and protect domain health 4. Auto-syncing the email validated ICP visitors to one's CRM or other system of record on a daily basis, and 5. Building custom workflows for Sales and Marketing to re-engage these visitors RevMethods is best suited for B2B, B2B eCommerce, and DTC companies that see 5,000+ unique monthly visitors to their website. Note: RevMethods is purpose built for the US market. It is not useful in GDPR-governed countries as we do not resolve visitors who have not provided consent.

#### Who Is the Company Behind RevMethods?

- **Seller:** [RevMethods](https://www.g2.com/sellers/revmethods-6cf96843-3d4d-437d-b77a-f4c099336e56)
- **Year Founded:** 2021
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f6e3da8f202e6e15e20a31ee417cf17bbd50599675362093ed235450734d019&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevmethods%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Revmonk](https://www.g2.com/products/revmonk/reviews)

Revmonk is AI powered B2B marketing automation platform. It has a number of features that would be very beneficial for marketing and sales teams, including: -Identifying organic and paid web traffic: This can help teams to understand which channels are driving the most traffic to their website, and to identify potential customers who have already expressed an interest in their products or services. -Enriching the contact info of potential prospects: This can help teams to qualify leads more effectively and to create more personalized marketing campaigns. -Configuring the Ideal Customer Profile (ICP) parameters and creating a Target Account list: This can help teams to focus their efforts on the most promising leads and to increase their conversion rates. -Creating Lists & Syncing Accounts/Contacts with CRM in realtime: This can help teams to keep their CRM data up-to-date and to ensure that they are always working on the most relevant leads. -Sending hyper personalized email with custom LLM: This can help teams to create more engaging and effective email campaigns. -Setting up Slack Alerts when key Accounts/ Contacts visit your website: This can help teams to follow up with leads quickly and to increase their chances of closing deals. -Overall, Revmonk has number of features that can help teams to automate their workflows, improve their efficiency, and generate more leads and sales.

#### Who Is the Company Behind Revmonk?

- **Seller:** [Revmonk](https://www.g2.com/sellers/revmonk)
- **HQ Location:** US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Revmonk?

**["The Lead Generation Tool That Helps You Qualify and Export the Best Prospects"](https://www.g2.com/survey_responses/revmonk-review-8791442)**

**Rating:** 5.0/5.0 stars

_— Aviral B._

[Read full review](https://www.g2.com/survey_responses/revmonk-review-8791442)

### [Salesinfo](https://www.g2.com/products/salesinfo/reviews)

B2B lead generation technology to identify company contacts from your anonymous website visitors. Target visitors that have shown interest in your product by checking out respective websites directly, by personally contacting their companies.

#### Who Is the Company Behind Salesinfo?

- **Seller:** [Salesinfo](https://www.g2.com/sellers/salesinfo)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=100f0353d6231cf414fdfab91144598162147000b3da4a6f578d4349af981116&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6thsense%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [SERA](https://www.g2.com/products/sera/reviews)

Site Email Retargeting Advantage (or SERA for short) is a proprietary patent-pending process that allows its marketing clients to identify the email addresses of visitors to their websites by matching that traffic to TrySERAs proprietary database. This means even if they failed to complete a transaction or fill out any sort of RFI or Request For Information forms.

#### Who Is the Company Behind SERA?

- **Seller:** [TrySERA](https://www.g2.com/sellers/trysera)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Smart Data Pixel](https://www.g2.com/products/smart-data-pixel/reviews)

Smart Data Pixel is a marketing solution designed to identify anonymous visitors to your website, transforming them into actionable leads. By integrating a pixel into your site, it captures visitor data and matches it with a vast U.S. data cooperative, providing accurate information for targeted marketing efforts. This enables businesses to re-engage potential customers through personalized campaigns across various channels, including email, ads, direct mail, and phone calls. The platform seamlessly syncs with multiple ad platforms, CRMs, and sales engines, enhancing marketing automation and efficiency. Smart Data Pixel is particularly beneficial for businesses investing in Google Ads, Meta Ads, and SEO, as it connects anonymous visitors to real identities, allowing for precise retargeting and improved return on investment.

#### Who Is the Company Behind Smart Data Pixel?

- **Seller:** [Pop Advertising Partners](https://www.g2.com/sellers/pop-advertising-partners)
- **Year Founded:** 2013
- **HQ Location:** Bridgewater, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95a820a8257f438b1e34d9925490e5298b3caff7d6cb8e3143ed86242e20448e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpop-advertising-partners%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Topline Leads](https://www.g2.com/products/topline-leads/reviews)

Topline Leads is lead generation software that helps sales and marketing teams stop prospecting blind and start reaching the buyers who are already showing interest. It combines website visitor identification, contact enrichment, AI-powered lead scoring, and intent-based signals into one platform — so your team spends less time building lists and more time closing deals.

#### Who Is the Company Behind Topline Leads?

- **Seller:** [Topline](https://www.g2.com/sellers/topline)
- **HQ Location:** Charleston, SC
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9180fe9ab22b138ef02f99d624e2803be5e6177d1e154b9b6a2a0005e7aaebf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftoplinehq%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Traffic Truffle](https://www.g2.com/products/traffic-truffle/reviews)

Traffic Truffle is a B2B lead generation software tool that identifies new website visitors and turns them into leads.

#### Who Is the Company Behind Traffic Truffle?

- **Seller:** [Traffic Truffle](https://www.g2.com/sellers/traffic-truffle)
- **HQ Location:** N/A
- **Twitter:** @TrafficTruffle  
1,064 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5532c7b2c46b2a969e0c4db018f4216d68fb180cd1f58857706eeafedda6e3e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftraffic-truffle%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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[Procure to Pay Software](https://www.g2.com/categories/procure-to-pay)

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Similar Categories

- [Lead Capture](/categories/lead-capture)
- [Lead Intelligence](/categories/lead-intelligence)

- [Lead Mining](/categories/lead-mining)
- [Lead Scoring](/categories/lead-scoring)

- [Other Lead Generation](/categories/other-lead-generation)

[Browse Visitor Identification Themes](/categories/visitor-identification/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Visitor Identification software is used by companies to profile the people who visit their websites, with the final goal of converting them into customers. Most website design and management solutions only offer statistics like the number of visitors, and number of visits, but no detailed information on the profile of website visitors. Visitor Identification software provides salespeople with the missing information from website visitors necessary to convert them into a lead. Marketers can also use Visitor Identification software to better target visitors with content.

To effectively use this type of software, salespeople and marketers need to work with web development teams to integrate visitor identification solutions into the company website. The information gathered by Visitor Identification software is used by sales and marketing departments and therefore needs to be transferred to CRM solutions as well.

To qualify as a Visitor Identification software, a solution must:

- Collect visitor information, like company and contact information, which can be managed using lists
- Include metrics such as the frequency of the visits, time spent on the website, as well as specific pages that have been visited 
- Create customer profiles and criteria to filter visitors that are more likely to be interested in buying
- Alert and notify salespeople when new opportunities are available
- Integrate with sales and marketing solutions such as CRM, sales effectiveness, and lead generation software (lead capture, lead scoring, and lead intelligence)

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