# Best Video Editing Software for Medium-Sized Businesses - Page 4 ## How Many Video Editing Software Products Does G2 Track? **Total Products under this Category:** 292 ### Category Stats (Jul 2026) - **Average Rating:** 4.47/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Eddie (+3.85%) - Among all products in this category, Eddie recorded the largest rating increase compared to last month _Last updated: July 24, 2026_ ## How Does G2 Rank Video Editing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 66,300+ Authentic Reviews - 292+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Video Editing Software ![G2 Grid® for Video Editing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-editing/grids.png?focus%5B%5D=326&focus%5B%5D=4611&focus%5B%5D=1440992&focus%5B%5D=1423&focus%5B%5D=159846&focus%5B%5D=118455&focus%5B%5D=1831&focus%5B%5D=136204) Highlighted products: Dropbox, Adobe Premiere Pro, Adobe Express, Camtasia, VEED, Synthesia, Wistia, and Riverside. Underlying data: [Grid® JSON](https://www.g2.com/categories/video-editing/grids.json?focus%5B%5D=dropbox&focus%5B%5D=adobe-premiere-pro&focus%5B%5D=adobe-express&focus%5B%5D=camtasia&focus%5B%5D=veed&focus%5B%5D=synthesia&focus%5B%5D=wistia&focus%5B%5D=riverside&segment=mid-market) ### [DaVinci Resolve](https://www.g2.com/products/davinci-resolve/reviews) DaVinci Resolve is a comprehensive post-production software developed by Blackmagic Design, integrating video editing, color correction, visual effects, motion graphics, and audio post-production into a single platform. Its intuitive interface caters to both beginners and professionals, streamlining workflows by eliminating the need for multiple applications. This all-in-one solution ensures that users can maintain the highest quality by working with original camera footage throughout the entire process. By mastering DaVinci Resolve, users gain access to the same tools employed by Hollywood professionals in film and television production. Key Features and Functionality: - Comprehensive Editing Suite: Offers both cut and edit pages tailored for different editing styles, from quick assembly to detailed timeline editing. - Advanced Color Correction: Utilizes Emmy™ award-winning image technology with 32-bit float processing and patented YRGB color science, supporting HDR workflows and wide gamut color spaces. - Visual Effects and Motion Graphics: Integrates Fusion for node-based compositing, enabling complex visual effects and motion graphics creation. - Professional Audio Post-Production: Incorporates Fairlight for high-quality audio processing, supporting up to 1,000 audio tracks with real-time effects and 3D audio mixing. - AI-Powered Tools: Features AI IntelliScript for timeline creation from scripts, AI Animated Subtitles for dynamic text animation, and AI Audio Assistant for intelligent audio mixing. - Collaborative Workflow: Supports multi-user collaboration with real-time project sharing via Blackmagic Cloud, allowing editors, colorists, VFX artists, and sound engineers to work simultaneously on the same project. Primary Value and User Solutions: DaVinci Resolve addresses the need for an integrated post-production environment by combining multiple functionalities into one application, reducing the complexity and inefficiencies associated with using separate tools. This integration enhances productivity, ensures consistent quality, and provides a cost-effective solution for professionals and enthusiasts alike. The inclusion of AI-driven features and collaborative capabilities further streamlines workflows, making it an ideal choice for both individual creators and large production teams. **Average Rating:** 4.7/5.0 **Total Reviews:** 220 #### How Do G2 Users Rate DaVinci Resolve? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Quality of Support:** 8.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.0/10 (Category avg: 9.0/10) - **Titles and Captions:** 9.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind DaVinci Resolve? - **Seller:** [Blackmagic Design](https://www.g2.com/sellers/blackmagic-design) - **HQ Location:** Melbourne - **Twitter:** @Blackmagic\_News 108,576 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c518d1a43a73fc761f3b5bded592dbbd3be75acdeaef0d9781fe31139dd4f7ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F48499%2F&secure%5Burl_type%5D=linkedin_company_website) 938 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Media Production, Marketing and Advertising - **Company Size:** 78% Small, 15% Medium #### What Do G2 Reviewers Say About DaVinci Resolve? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **high quality** of DaVinci Resolve, praising its powerful tools and affordability for all skill levels. - Users love the **professional quality of free features** in DaVinci Resolve, allowing flexibility without overwhelming complexity. - Users find DaVinci Resolve to be **intuitive and user-friendly** , facilitating professional-quality editing with ease. - Users appreciate the **powerful video editing tools** in DaVinci Resolve, making it easy to achieve professional results. - Users praise DaVinci Resolve for its **professional video creation tools** and seamless integration across platforms. ##### Cons - Users find the **steep learning curve** of DaVinci Resolve challenging, requiring patience and dedication to master its features. - Users find the **navigation difficult** , requiring patience and memory for keyboard shortcuts in DaVinci Resolve on iPad. - Users note the **feature limitations** of DaVinci Resolve, wishing for quicker performance and more mobile options. - Users often experience **slow rendering** with DaVinci Resolve, especially for longer, high-resolution videos, impacting productivity. - Users find **audio output issues** confusing, making it challenging to achieve the correct settings initially. #### What Are Recent G2 Reviews of DaVinci Resolve? **["Davinci Resolve: Professional, All-in-One Video Editing with Advanced Color Grading (Free)"](https://www.g2.com/survey_responses/davinci-resolve-review-13046437)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/davinci-resolve-review-13046437) **["User-Friendly DaVinci Resolve with Great Performance and an Amazing Magic Mask"](https://www.g2.com/survey_responses/davinci-resolve-review-12824427)** **Rating:** 4.5/5.0 stars _— Yash P._ [Read full review](https://www.g2.com/survey_responses/davinci-resolve-review-12824427) #### What Are G2 Users Discussing About DaVinci Resolve? - [What is DaVinci Resolve used for?](https://www.g2.com/discussions/what-is-davinci-resolve-used-for) - [Do professionals use DaVinci Resolve?](https://www.g2.com/discussions/davinci-resolve-do-professionals-use-davinci-resolve) - 1 comment - [Is DaVinci Resolve 16 free?](https://www.g2.com/discussions/is-davinci-resolve-16-free) - 1 comment - [What is DaVinci Resolve good for?](https://www.g2.com/discussions/davinci-resolve-what-is-davinci-resolve-good-for) - 1 comment - [Is DaVinci Resolve really free?](https://www.g2.com/discussions/davinci-resolve-is-davinci-resolve-really-free) - 2 comments ### [Typito](https://www.g2.com/products/typito/reviews) Typito is a web based drag-and-drop tool to create engaging videos with beautiful typography, images and brand layouts. It is like Canva but for videos! Here's why you will love Typito: 1. Publish videos built for top social media platforms. Instantly: Optimize your video format for top social media platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn. One click resize enables you to create videos with breakneck speed! 2, Choose from 200+ motion graphic templates: Create stunning videos for events, news, food vlogging, sports, travel & 50+ categories. Easily mix and match lower thirds, intro animations, captions and design your own videos! 3. Design videos that are on-brand: Build an unforgettable brand with video using your own fonts, colors and logo templates that you can drag-drop or customize with ease. 4. Instant captions: Typito creates captions automatically for your social media videos. 30X Faster. Add beautiful captions that are on brand, within minutes! **Average Rating:** 4.7/5.0 **Total Reviews:** 94 #### How Do G2 Users Rate Typito? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Quality of Support:** 9.6/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.5/10 (Category avg: 9.0/10) - **Titles and Captions:** 8.2/10 (Category avg: 8.4/10) #### Who Is the Company Behind Typito? - **Seller:** [Typito](https://www.g2.com/sellers/typito) - **Year Founded:** 2015 - **HQ Location:** Bangalore , Karnataka - **Twitter:** @TypitoHQ 529 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=598010c617e40a1cfa1a734fc28d4b4f7d4e594b8b36ea71053173c90987e723&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10376074%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 83% Small, 18% Medium #### What Do G2 Reviewers Say About Typito? _AI-generated summary from verified user reviews_ ##### Pros - Users find Typito to be an **easy-to-use video editor** , appreciating its intuitive UI and simple timeline functionality. - Users find Typito's interface **easy to use** , making video editing simple and intuitive for everyone. - Users appreciate the **user-friendly interface** of Typito, making video editing straightforward and enjoyable. - Users love the **intuitive interface** of Typito, enabling them to create effortlessly and enjoyably. - Users love the **easy-to-use text enhancement** features, which simplify adding graphics and text to their videos. ##### Cons - Users are frustrated by the **limited selection** of modalities available in Typito, impacting their creative flexibility. #### What Are Recent G2 Reviews of Typito? **["Excellent UI/UX and Versatile Functionality"](https://www.g2.com/survey_responses/typito-review-12092471)** **Rating:** 4.5/5.0 stars _— Riccardo M._ [Read full review](https://www.g2.com/survey_responses/typito-review-12092471) **["Video in a click"](https://www.g2.com/survey_responses/typito-review-11312574)** **Rating:** 5.0/5.0 stars _— Marcel B._ [Read full review](https://www.g2.com/survey_responses/typito-review-11312574) #### What Are G2 Users Discussing About Typito? - [How has Typito supported your video creation needs, and what features do you find most useful?](https://www.g2.com/discussions/how-has-typito-supported-your-video-creation-needs-and-what-features-do-you-find-most-useful) - [What is Typito used for?](https://www.g2.com/discussions/what-is-typito-used-for) - [What is the best free video editing software?](https://www.g2.com/discussions/what-is-the-best-free-video-editing-software) - 1 upvote - [How do I make a video with words?](https://www.g2.com/discussions/how-do-i-make-a-video-with-words) - [How much does Typito cost?](https://www.g2.com/discussions/how-much-does-typito-cost) ### [SnapStream](https://www.g2.com/products/snapstream-snapstream/reviews) SnapStream is a powerful cloud-based video clipping product that records and transcribes live video and makes it easy to make and share moments that matter. With Snapstream you can: - Record and transcribe any video source, livestream, TV channel or live event - Instantly search transcripts across multiple recordings for clips that help tell a story - Publish video clips, GIFs and screenshots to social media in real-time - Collaborate with your team by sharing clips via Slack or email - Create a curated, searchable video archive Major players in news, politics, sports, entertainment and culture use Snapstream to: - Build a loyal fanbase by packaging video clips as highly engaging social media moments - Boost engagement by sparking audiences to react, comment and share - Enhance brand awareness and impact and increase influence using moments - Increase reach and impact of a show, event, conference or webinar - Harness clips as a way to drive revenue through advertising, paid sponsorships or subscriptions **Average Rating:** 4.3/5.0 **Total Reviews:** 46 #### How Do G2 Users Rate SnapStream? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Quality of Support:** 9.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 9.0/10) - **Titles and Captions:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind SnapStream? - **Seller:** [SnapStream](https://www.g2.com/sellers/snapstream) - **Year Founded:** 2000 - **HQ Location:** Houston, TX - **Twitter:** @SnapStream 12,819 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a49e3fcb49cc5a4028879e9b479187978e1a6093df3024f813aca1079af29024&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsnapstream-media%2F&secure%5Burl_type%5D=linkedin_company_website) 30 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Broadcast Media, Media Production - **Company Size:** 51% Medium, 37% Small #### What Are Recent G2 Reviews of SnapStream? **["I love Snapstream! I use it almost, if not daily to pull video clips for my organization."](https://www.g2.com/survey_responses/snapstream-review-6657635)** **Rating:** 5.0/5.0 stars _— Verified User in Online Media_ [Read full review](https://www.g2.com/survey_responses/snapstream-review-6657635) **["Reliable TV Recording Service"](https://www.g2.com/survey_responses/snapstream-review-8454274)** **Rating:** 4.5/5.0 stars _— Matt R._ [Read full review](https://www.g2.com/survey_responses/snapstream-review-8454274) ### [Pitchy](https://www.g2.com/products/pitchy/reviews) Pitchy is a B2B solution that puts video creation within the reach of everyone. How does it work? Thanks to a fully automated creation tool and a technology based on video templates. Users create and edit their videos in a completely autonomous way. They can adapt the scenario, add all sorts of contents (photos, icons, videos, texts, graphs...) and customise their videos (branding, voice over, subtitles...). Pitchy has been adopted by nearly 70% of the French largest companies (CAC 40) : LVMH, Air France, Total, L'Oréal, BNP Paribas, Thales, PSA... **Average Rating:** 4.4/5.0 **Total Reviews:** 72 #### How Do G2 Users Rate Pitchy? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Quality of Support:** 9.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.6/10 (Category avg: 9.0/10) - **Titles and Captions:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Pitchy? - **Seller:** [Pitchy Bros Prod](https://www.g2.com/sellers/pitchy-bros-prod) - **Year Founded:** 2013 - **HQ Location:** Paris, Ile de France - **Twitter:** @PitchyProd 644 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0e4515b95d1ffaa7312004291dbad5e910dccba6e27fbde7388422e17f0500e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpitchyprod%2F&secure%5Burl_type%5D=linkedin_company_website) 69 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 43% Large, 36% Medium #### What Do G2 Reviewers Say About Pitchy? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **responsive customer support** from Pitchy, ensuring assistance is readily available when needed. - Users love the **ease of use** in Pitchy, finding it simple and intuitive for video creation. - Users appreciate the **helpfulness** of Pitchy’s support team, ensuring a smooth, user-friendly video creation experience. - Users praise the **high quality** of Pitchy, delivering impressive videos quickly and easily with its intuitive design. - Users find Pitchy **easy and intuitive** , making video creation simple and enjoyable with excellent support available. ##### Cons - Users find the **limited customization** options of Pitchy restrictive, especially compared to more advanced editing tools. - Users find **template issues** frustrating, as they often require reloading and lack compatibility for customization. - Users find **editing issues** with Pitchy, noting it lacks advanced features compared to more complex video editing software. - Users find Pitchy has **restrictive functionality** , though it's a great basic tool for novices. - Users find the **generation time** of Pitchy frustrating due to the need to reload for minimal scene changes. #### What Are Recent G2 Reviews of Pitchy? **["A solid tool for fast, polished video creation"](https://www.g2.com/survey_responses/pitchy-review-11374274)** **Rating:** 4.0/5.0 stars _— Chris L._ [Read full review](https://www.g2.com/survey_responses/pitchy-review-11374274) **["Good experience"](https://www.g2.com/survey_responses/pitchy-review-11375988)** **Rating:** 4.5/5.0 stars _— Krasimir A._ [Read full review](https://www.g2.com/survey_responses/pitchy-review-11375988) ### [Pinnacle Studio 21 Ultimate](https://www.g2.com/products/pinnacle-studio-21-ultimate/reviews) Pinnacle Studio 21 Ultimate is a video editing and live screen capture software. **Average Rating:** 3.9/5.0 **Total Reviews:** 44 #### How Do G2 Users Rate Pinnacle Studio 21 Ultimate? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Quality of Support:** 7.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 9.0/10) - **Titles and Captions:** 6.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Pinnacle Studio 21 Ultimate? - **Seller:** [Corel Corporation](https://www.g2.com/sellers/corel-corporation-10b41cd4-0594-4f58-8f0a-212c911385c6) - **Year Founded:** 2006 - **HQ Location:** Bellevue, WA - **Twitter:** @corelsoftware 83 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20d229d8889a7bcd9a517c25973990b86d5b002fde88e7d8c6a54fb7f48a1c45&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fmindmanagerglobal%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 54% Medium, 46% Small #### What Are Recent G2 Reviews of Pinnacle Studio 21 Ultimate? **["many features and Easy for beginners"](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9153373)** **Rating:** 4.0/5.0 stars _— Ahmed M._ [Read full review](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9153373) **["User Friendly and powerful!"](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9161009)** **Rating:** 4.5/5.0 stars _— Verified User in Media Production_ [Read full review](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9161009) #### What Are G2 Users Discussing About Pinnacle Studio 21 Ultimate? - [What is Pinnacle Studio 21 Ultimate used for?](https://www.g2.com/discussions/what-is-pinnacle-studio-21-ultimate-used-for) - [Does Pinnacle Studio have watermark?](https://www.g2.com/discussions/does-pinnacle-studio-have-watermark) - [What is the latest version of Pinnacle Studio?](https://www.g2.com/discussions/what-is-the-latest-version-of-pinnacle-studio) - [What is Pinnacle Studio used for?](https://www.g2.com/discussions/what-is-pinnacle-studio-used-for) - [Is Pinnacle Studio any good?](https://www.g2.com/discussions/is-pinnacle-studio-any-good) - 1 comment - [‹ Prev‹ Prev](/categories/video-editing/mid-market?order=g2_score&page=3#product-list) - [1](/categories/video-editing/mid-market?order=g2_score#product-list) - [2](/categories/video-editing/mid-market?order=g2_score&page=2#product-list) - [3](/categories/video-editing/mid-market?order=g2_score&page=3#product-list) - 4 - Next ›Next › Spotlight Categories [Password Managers Software](https://www.g2.com/categories/password-managers) [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation) [Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Help Desk Software](https://www.g2.com/categories/help-desk) Similar Categories - [Animation](/categories/animation) - [Business Entertainment](/categories/business-entertainment) - [Live Stream](/categories/live-stream-software) - [Other Video](/categories/other-video) - [OTT Platforms](/categories/ott-platforms) - [Video Content Creation](/categories/video-content-creation) - [Video Effects](/categories/video-effects) - [Video Hosting](/categories/video-hosting-platforms) [Browse Video Editing Themes](/categories/video-editing/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated Products classified in the overall Video Editing category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Video Editing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Video Editing category. In addition to qualifying for inclusion in the Video Editing Software category, to qualify for inclusion in the Medium-Sized Business Video Editing Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. Show More * * * ## How Do You Choose the Right Video Editing Software? ### What You Should Know About Video Editing Software ### What is video editing software? Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required.  When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well.  Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones. - **Best free professional video editor for Windows and Mac:** Adobe Premiere Pro - **Best free video editor for Windows and Mac:** DaVinci Resolve - **Best video editing software for beginners:** Wondershare Filmora - **Other options for Apple users:** Final Cut Pro and iMovie - **Best mid-range video editing software for Windows:** Luxea Pro ### What are the common features of video editing software? While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs.  The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features. - **Video clip editing:** These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform. - **Audio editing tools:** Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects. - **Video templates:** Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer. - **Presets:** Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish. - **Color correction:** Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms. - **Closed captioning:** Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file. - **Overlays:** Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos. ### What types of video editing software exist? All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus. #### Open-source video editing software  An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn. #### Closed-source video editing software Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial. Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option. ### What are the benefits of video editing software? It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors. - **Cost savings:** Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own. - **Convenience:** Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based. - **Quick publishing:** Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline. - **Collaboration:** Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live. - **Organization:** Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized. ### Who uses video editing software? Video editors are popular across many different fields. The following are a few examples of common use cases. - **Marketing professionals:** Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals. - **Content teams:** Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article. - **Video production companies:** A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture.  ### Video editing software pricing Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels. ### Software and services related to video editing software When it comes to creating the perfect video, editing is just part of the process. There are many other software platforms and services related to video editing. The ones listed below are just a few. - [Video CMS software:](https://www.g2.com/categories/video-cms) A video content management system (CMS) enables users to organize, share, and modify video files for both internal and external use. They often come into play once a video has been completely edited and offer analytics for video performance. This helps businesses make informed decisions about future content creation. - [Animation software](https://www.g2.com/categories/animation) **:** Create moving graphics from visual files. Depending on the specific product, you can make 2D or 3D animation. The solutions provide the functionality to add music and special effects. Animation software solutions typically integrate with video editors. - **Visual effects software:** Turn to these tools to alter your video files with custom effects, such as title sequences and CGI. Once all the visual effects are put into place, video editing programs can be used to create the final product. - [Audio editing software](https://www.g2.com/categories/audio-editing) **:** These tools record, mix, and arrange sound content. They have features to cut, paste, and trim pieces of audio, add effects, adjust quality, compress files, edit song metadata, and rip audio CDs.  - [Video hosting software](https://www.g2.com/categories/video-hosting) **:** Users can upload and store their files on video hosting platforms to reach their intended audience. Hosting tools typically work with editors so that the video is perfect before audiences can view it. - [Video production companies](https://www.g2.com/categories/video-production-companies) **:** These companies help businesses with content planning, filming, and editing. Essentially, you can outsource this work to production companies, and they provide the equipment and staff for the project.  ### Challenges with video editing software Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues.  - **Customer support:** If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey. - **Learning curve:** Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool.  - **Exporting and rendering time:** Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects. ### How to choose the best video editing software #### 1. Requirements gathering (RFI/RFP) for video editing software Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers.  Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas: - **User interface:** Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work. - **Input formats:** While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file. - **File outputs and distribution:** Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them.  - **Operating systems:** Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac. - **Software upgrades:** Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product. #### 2. Compare video editing software products - **Create a long list:** There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start. - **Create a short list:** Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them. - **Conduct demos:** Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing.  #### 3. Selection of video editing software - **Choose a selection team:** Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product. - **Negotiation:** Negotiations typically don’t occur for video editing software purchases. The prices are set. - **Final decision:** The final decision depends on the teams or, more often, individuals who use the video editor the most. ### Video editing software trends As video editing software continues to evolve, new trends have been popping up in the space. Some may revolve around specific video editing techniques, while others are all about using editing to convey story and meaning. The following are a few other trends to look out for. - **Mobile video editing:** Users can already shoot and edit videos on their smartphones. Video editing software sellers are focusing on extending beyond the basic editing functionalities and creating more powerful and feature-rich mobile video editing apps. The vision is to integrate advanced features like special effects, title card additions, and artificial intelligence integration to enhance the overall experience. - **Live video editing:** Live videos are already popular, but those videos aren’t edited. Soon, that will change. There are already a few apps on the market that let users edit in real-time as they shoot. For example, users can change white balance or focus exposure on the go. We can expect live video editing to become more mainstream soon. - **Changing standard aspect ratios:** Video editors used to have to work with an aspect ratio of around 4:3 or 16:9 in mind. But thanks to mobile phones and tablets, people watch videos on many kinds of screens. That means that standard aspect ratios need to keep up.